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We have clients all over the world and here are some of their stories.

Read customer stories of Meltwater clients who are using our media intelligence products to drive their growth and build their brands.

Customer Success Stories & Case Studies | Meltwater

Measure the impact of its communications against key internal objectives

Stay on top of industry changes with customized reports and human analysis

“Meltwater is a full package. Being able to have the platform and the professional services organization that you can trust is why I enjoy working with them so much.”

Western Union Customer Story.pdf

Meltwater Customer Stories: Western Union

When a company as prominent as Western Union assesses its reputation, it needs something far beyond a bird’s-eye view. As the world leader in remittances and money transfers — with more than 550,000 agent locations in over 200 countries and territories worldwide — the company has a vast online presence, racking up around 80,000 media and social media mentions every month. Meltwater’s extensive data sets and in-house human analysts are the perfect solutions for Western Union’s communications and brand management requirements.                                        

Before Meltwater, Western Union’s social listening, analytics, and insight department found it difficult to access and make sense of the ocean of relevant data generated each day. “The ability to interpret and create a narrative around that data, to understand the true impact, is critical to Western Union and other large Fortune 500 companies,” says Evan Escobedo, the department’s global lead. “Meltwater helps us truly understand not just the outputs and outcomes but also the impact our messages have and how they align to our business priorities.”

Discover how Meltwater's custom reporting services inform Western Union's brand monitoring and brand management strategy.

Western Union — Meltwater Customer Story

How Meltwater’s custom reporting services inform Western Union’s brand strategy

Western Union

Strategize around real-time competitive intelligence

Consistently quantify and communicate media results

“Meltwater helps us focus on the things that matter most to our communications objectives and the stories that are critical for us to tell.”

Asana - Meltwater Customer Story.pdf

Get in touch to learn more

Asana knows all about getting things done efficiently. As an industry-leading work management platform, it helps organizations orchestrate their work, from small projects to strategic initiatives. But as the company continues to serve more complex enterprise customers, it requires a media intelligence solution that can provide data to help support compelling stories highlighting how Asana enables the world’s organizations to achieve their most ambitious goals. 

Asana leverages Meltwater to monitor the rapidly evolving media landscape and gather insights to fuel media strategy around product launches, corporate messaging, and brand reputation.

Read this customer story to discover how Asana uses Meltwater to optimize their social media monitoring and camapign reporting.

Asana — Meltwater Customer Story

How Asana Uses Meltwater to Master the Media Landscape

Asana

Understand the perception and reputation of BIC across all geographies

Provide curated qualitative insights to leadership on an ongoing basis

“Using Meltwater has allowed us to show the leaders of the company the impact and value that PR brings. Having the qualitative data to reinforce the value of communications — and the value of our strategy — with trackable data monthly has been really helpful.”

Challenge

“With Meltwater we truly have this global snapshot and everything is flowing through one process, one system. We feel confident that, yep, this is capturing everything we need.”

Solution

BIC-CustomerStory.pdf

Summary

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BIC is a family-owned company listed on the Paris Stock Exchange and a world leader in stationery, lighters, shavers, and promotional products. People around the world use BIC’s products on a daily basis, and the organization wanted to better understand what consumers were saying about the products they used online. The company had never monitored sentiment or online mentions to gauge consumers’ perceptions of BIC, which is why the organization turned to Meltwater.

To understand how BIC and its products were perceived in the market, the company had conducted one-off surveys. However, surveys have their limitations. To get an unfiltered view of consumers’ thoughts around the brand and the company’s products on a global scale, BIC turned to social listening and media monitoring as a way to collect this information. By looking at what people and the media were saying about BIC online or in the news, the team thought that they’d be able to capture a more complete picture of how their reputation looked than one or multiple surveys could.

How BIC manages campaign reporting for its global brands and conducts reputation analysis using Meltwater media monitoring.

Meltwater Customer Stories: BIC

How BIC implemented global alignment around reporting and brand monitoring

"Meltwater really allows me to show up to meetings looking smarter and being prepared for the teams that I service internally."

Mailchimp is an all-in-one marketing platform popular amongst SMEs and startups, providing a suite of marketing automation tools that enable smaller businesses to compete with larger enterprises.

Mailchimp itself has grown from a small startup, focused solely on email, to become one of the world’s best-known marketing tech platforms, so it understands the pressures faced by small businesses trying to scale up with limited marketing resources.

In this case study, we hear from Jason Maldonado, Senior Manager of Social Media at Mailchimp explaining how his team uses Meltwater social media monitoring to identify trends and themes that inform the company’s content strategy. He also discusses how Meltwater’s social solutions automate much of the company’s social media activity, enabling him to focus on more valuable, strategic work.

Read this case study to understand how Mailchimp uses the Meltwater platform to power its social media strategy.

Meltwater Customer Stories: Mailchimp

Mailchimp uses Meltwater to Power its Social Media Strategy

Mailchimp

Meltwater Customer Story: Mailchimp

Streamline management of owned social channels

Listen for relevant mentions across broader social media

Perform as much ad-hoc social research as needed

“We landed on Meltwater Social because we get the most bang for our buck with our license - we can search for as many things as we want, no limit on volume or queries which was particularly important for such a broad topic – parks and outdoor recreation.”

“When we were working to sell in the need for a social media publishing, engagement, analytics, and listening tool, our Meltwater account team worked with us to build a really robust report, which is when the problem with bots showed up. It’s SUCH a pleasure to work with our reps Jeannette & Emilia.”

MW_Customer-Story-Brochure-BoozAllen.pdf

For more than 100 years, business, government, and military leaders have turned to Booz Allen Hamilton to solve their most complex problems. As a consulting firm with experts in analytics, digital, engineering, and cyber, they help organizations transform. And when they were building a new platform for Recreation.gov, where social media listening would be central to ongoing customer engagement, Booz Allen worked with Meltwater Social as an integrated piece of the solution.

Discover how Booz Allen Hamilton uses Meltwater to streamline management of owned social channels and listen for relevant mentions across the social space.

How Meltwater supports Booz Allen Hamilton with social management

Booz Allen Hamilton

Get a better understanding of potential clients

"Many of my clients have the perception that media monitoring is scary. However, measurement is crucial for brands to justify why their
campaigns are effective. Using a range of metrics, I get a bigger picture of how the brands are performing. The more data sets the better as I can spot patterns and potential opportunities and threats. The benefits of Meltwater are obvious. It's really easy to use, quick, and I can easily make changes to my keyword searches without having to speak to technical support."

MW_Customer-Story-Brochure-HillKS.pdf

Hill + Knowlton Strategies is a global public relations consulting company, with 90 offices in 52 countries. Hill & Knowlton strategies believe that in today's digital world, the strongest companies need to align their business and communications strategies around performance and
purpose to drive audience preference. Their goal is to put the public back into public relations, and that charge shapes every area of our practice.

Read this case study to learn how the Meltwater Media Intelligence software supports Hill + Knowlton Strategies spot opportunities and threats.

Meltwater Customer Stories: Hill + Knowlton Strategies

How Hill + Knowlton uses media intelligence to build brand strategies for its clients

Hill + Knowlton Strategies

Keeping across developments in the education sector in every state in Australia is a major challenge, says imageseven Managing Director Andrew Sculthorpe. It was critical that media and social monitoring captured every mention of client schools and any important developments that might affect them.

Meltwater's media monitoring and social listening mean potential issues can be spotted before they become a problem. The platform also allows the schools to monitor how effective their own marketing and communications strategies are. This, in turn, provides proof of concept for imageseven, as it reinforces the communications strategies they’ve developed for each school.

imageseven is able to provide monthly reporting to their clients, distilling the information into easily consumable formats through Meltwater’s dashboards and newsletters. These pull together mentions and give summaries to each school of the value and impact of imageseven’s services.

The imageseven team said the fact any member of the team could talk to someone at Meltwater, whenever they needed to, was a huge (and much appreciated) benefit.

“It’s reassuring to know that there are real human beings, here in Australia, who are approachable and who can proactively help. It feels like a proper business partnership. Our Meltwater account manager is a part of our team. The humanisation of this digital service gives great peace of mind.”

Staying Ahead

MW_Customer-Story-Brochure-Image7.pdf

Meltwater helps imageseven to:

Related Items

As an integrated marketing and communications agency working with dozens of independent schools across Australia, imageseven needs to be well informed not just about news and opinions mentioning their often-prestigious clients and their reputations but also about trends, issues and public sentiment affecting the sector as a whole. 

To do that effectively, imageseven needs a versatile, customisable communications tool that enables them to react in real time — sometimes before their clients even know there’s a problem.

Discover how imageseven stays on top of public reputation in the education sector through Meltwater.

imageseven - Meltwater Customer Story

How imageseven uses data to manage its clients' reputations and gauge public sentiment

imageseven

"The support from the Meltwater team was tremendous in terms of educating us on how best to use the platform. It's so easy to use —  all our digital managers grasped it immediately. We have been in contact with the Meltwater team through all possible means of communication including site visits and conference calls. Instant feedback is provided. Working with Meltwater is indeed more like having a partner than a third party supplier."

MW_Customer-Story-Brochure-Ogilvy.pdf

Ogilvy & Mather Namibia is a full-service advertising agency and partner of the largest marketing communications company in the world, WPP. Founded in 1996, Ogilvy Namibia has grown into a dynamic, 21-strong office that was awarded the African Excellence Award in the Corporate Advertising category for their commitment to outstanding PR, communications and marketing strategies. A few of their many clients include Checkers, Castle Lite, KFC and DSTV. Today, Ogilvy Namibia is recognized throughout the continent as leaders in innovative thinking, brand insight and marketing thought.

Read this case study to learn how the Meltwater Media Intelligence Suite supports Ogilvy optimise reporting by staying up-to-date with trends.

Meltwater Customer Stories: Ogilvy

Ogilvy

Fifty Acres wanted a simple solution: a hub of information that could be accessed whenever it was needed, by any member of the team, no matter where they were.  The Fifty Acres team works remotely, so this was a key consideration.

Fifty Acres uses Meltwater for research, monitoring, outreach and media releases. Meltwater’s solutions play a critical role helping Fifty Acres determine where it’s best to pitch stories to have the best chance of success and the maximum impact.

Visual reporting tools, with dashboard options including pie charts and graphs, mean Fifty Acres can aggregate important data into one aesthetically pleasing place to demonstrate their effectiveness to clients.

“If I can show a client a Meltwater dashboard, which is interactive, then that is so much more immediate than me showing them an Excel spreadsheet of the coverage they’ve got over the last week."

The Solution

AU_Fifty Acres (April 22).pdf

Meltwater helps Fifty Acres to:

As a full-service communications agency focused on helping not-for-profits create change, Fifty Acres needed a tool to track the national conversation on a variety of important topics, help their clients shift and lead those conversations by engaging with stakeholders, government and the media, and then, finally, demonstrate just how effective their efforts had been.

Discover how Fifty Acres communications agency use media intelligence to drive not-for-profit strategy.

Fifty Acres- Meltwater Customer Story

How Fifty Acres uses social data and consumer insight to win new clients

Fifty Acres

"First, it gives us the reach, engagement and sentiment data that we're looking for, above and beyond our own channels. We're not just interested in understanding how our own posts perform, we want to know what the larger conversation looks like. Second, with the automation, we are able to automatically pull data into our own internal dashboards, which is incredibly valuable from a time perspective."

MW Case Study - Google.pdf

Google is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, search engine, cloud computing, software, and hardware. Their mission is to organize the world's information and make it universally accessible and useful.

Read this case study to learn how Meltwater supports Google with tracking the global impact of their brand via social media analytics.

Meltwater Customer Stories: Google

How Google measures its global footprint

Google

“By putting an immediate track on topics as they emerge, we can demonstrate how rapidly the Australian media is running with a story and quickly get our spokespeople out there to keep Australians informed about the situation.”

ANZ World Vision Case Study (April 22).pdf

Meltwater helps World Vision Australia to:

As a much-loved household name charity doing good work around the globe, World Vision Australia needs to be able to respond quickly to emerging crises. It also plays a critical role providing credible information to the Australian public and media from “on the ground”. 

To do that effectively, World Vision Australia needs an outstanding communications tool that is available 24 hours a day, seven days a week.

Read this case study and learn how World Vision stay ahead of humanitarian crises through their media intelligence partnership with Meltwater ►

Read World Vision's Meltwater Customer Story

How World Vision is tracking and monitoring crises around the world through Meltwater

World Vision

Monitor media coverage of the brand globally

Track the effectiveness of PR campaigns against KPIs

"The dashboard feature allows us to compare regions, competitors, other thought leaders, and so on. We can even get year-on-year comparisons of the coverage we’re receiving — whether that’s in Malaysia, China, Australia, New Zealand, or anywhere else in the world"

HKESGC_Juwai IQI Case Study (August 22).pdf

Solutions

For property buyers and developers in 20 countries around the world, Juwai IQI is the go-to real estate platform and agency network. The company has more than 25,000 agents in its IQI network and runs the  platform for international property, Juwai.com, as well as the Asia-wide portal, Juwai.asia.

With operations all over the world and media coverage in more than two dozen countries, Juwai IQI’s PR & Communications team needed an exceptional communications tool to help it monitor the media conversations around its brand and inform the delivery of effective, targeted public relations campaigns.

Juwai IQI is Asia's global real estate technology group that powers property transactions and ownership locally and globally. Juwai IQI transacted more than 31,000 properties in 2021 and advertises US$4 trillion of property from 111 countries. The company also generates 12.9 million monthly engagements.

Read this case study and discover how Juwai IQI uses Meltwater to maximise the efficiency of their PR & Comms Team.

Juwai IQI - Meltwater Customer Story

Maximising the Efficiency of its Global PR & Comms Team

Juwai IQI

Enhance evaluation of marketing strategies based on product review insights

Identify key positive or negative product sentiment through analytics

Significantly reduce times on reporting and identifying key trends in the market

“It's important to have a broad understanding of what people are saying about your company. Sometimes, a negative review is helpful because that opinion is telling you something important which you might not have encountered before, and this gives us as a company the opportunity to deliver better products.”

[HK] Mentholatum Case Study (Dec 21) (1).pdf

Consumer healthcare products company Mentholatum has been at the heart of the growing wellness movement in the Asia Pacific region since 1983. Part of the Rohto Group, the company’s distribution spans across the world, including China, Singapore, and the Philippines in the APAC region. Their operations include various divisions overseeing marketing, wholesaling and distribution of its products.

Read this case study and discover how Metholatum uses Meltwater to adopt a more customer centric approach. Learn more ►

Mentholatum - Meltwater Customer Story

Adopting a More Customer-Centric Strategy

Mentholatum China

The starting point

"My absolute favorite Meltwater feature is the RSS feed, which was specially developed for GoStudent. I think it can be a game-changer for many other data-driven companies. Analysis and insights derived from Meltwater are extremely useful for me."

The challenge

The solution

4 Questions for GoStudent's PR & Communications Manager, Gwendolin Glück

GoStudent is a marketplace where students (and their parents) can find and engage with one-to-one video-based tutors in a variety of subjects. Their mission is to build the world's #1 global school by precisely analyzing individual student needs, then matching the child with the perfect digital tutor. A tailor-made learning plan is then created while making sure lessons are always creative and interactive!

Read this case study to discover how Meltwater has helped GoStudent improve efficiency and enhance PR reporting. Learn more ►

Meltwater Customer Stories: Meet GoStudent

How GoStudent automated media reporting with Meltwater

GoStudent

Manage 178+ influencers across all brand campaigns

Customer Story-Kreg Tool .pdf

Learn more

For Kreg Tool Company, making woodworking fun is vital to expanding its customer base. That’s why the brand partners with influencers who can make the art of woodworking more approachable while highlighting the Kreg product line’s range and ease of use. 

Kreg's influencer program is vital to attracting customers, so they need an efficient, scalable solution for managing their partnerships. The brand chose Meltwater’s influencer marketing solution so it could leave confusing spreadsheets behind.

Read this Meltwater customer story and learn how Kreg Tool used Meltwater to gain $17.8M in earned media value. Read now!

Kreg Tool - Meltwater Customer Story

$17.8m in Earned Media Value
With streamlined influencer marketing and social listening analytics

How Kreg Tool Used Meltwater to Gain $17.8M in Earned Media Value.

Kreg Tool

Obtain powerful analytics on social conversations and guide editorial choices.

Understand the real impact of their content strategy.

The Challenge:

The Solution:

"Audience is a tool that comes in addition to Explore that allows us to dig deeper into a subject that seems interesting to us. It allows us to understand what is being said about a brand. These hyper-powerful insights are crucial for story pitches.”

In Short

Brut. is a French digital-media firm founded in November 2016. It is a first-of-its-kind company that makes "socially conscious" news and videos for Gen Z and millennials with the goal of providing unfiltered information for people to form their own opinion.

Brut. uses Meltwater to understand the impact of their content marketing though social conversation analysis and audience data insights.

Meltwater x Brut. | Customer Story

How Brut uses consumer insights to inform its content strategy

Brut.

Case study Brut x Meltwater

Gain insights from local and global coverage and respond to media in real-time

Provide executives and senior engagement with high level reports to help inform
business strategy

Stay up-to-date with industry trends and news

"The increased functionality of themobile app has really rounded off a robust and ready-to-use at any time and on any device functionality set to allow me to always stay on top of sentiment and news. I have found local support and coverage has typically added great value in helping me better utilise the platform. Thanks Meltwater!"

2020 Olympus Case Study.pdf

Olympus is a world-leading manufacturer and distributor of high-quality optical, electronic and precision engineering products, for scientific, medical, industrial and consumer applications. Olympus’ mission is to have a profound and positive impact on society by making people’s lives healthier, safer and more fulfilling through their products and business activities.

Meltwater provides Olympus with high-level reports, monitors global coverage, and tracks industry trends

Using Real-time Insights to Inform Business Strategy

How Meltwater helps Olympus monitor local and global media coverage in real time

Olympus

Make an impact: Do a big job with a small team

Raise funds: Leverage PR and media monitoring to raise and track funds from donors

The Challenge

"The ease of use of all Meltwater features saves me time and money, allowing us to focus on our mission of telling the story of military and veteran families' stay at Fisher Houses."

“The solutions we tried prior to Meltwater were cumbersome tools - they didn't have the features we were looking for and were more expensive. From our first interaction with Meltwater, our expectations were exceeded. We had finally found an all-in-one tool that we could use for social media tracking, press release distribution, and reporting to donors. This is incredibly important to us."

Fisher House Foundation builds comfort homes where military & veteran families can stay free of charge, while a loved one is in the hospital. 

Since inception, the program has saved military and veterans’ families an estimated $547 million in out-of-pocket costs for lodging and transportation.

Fisher House Foundation also operates the Hero Miles program, using donated frequent flyer miles to bring family members to the bedside of injured service members as well as the Hotels for Heroes program using donated hotel points to allow family members to stay at hotels near medical centers without charge. The Foundation also manages a grant program that supports other charities and scholarship funds for military children, spouses, and children of fallen and disabled veterans.

Read this case study to discover how the nonprofit organization Fisher House Foundation uses Meltwater to save time and funds. Learn more ►

Fisher House Foundation - Meltwater Customer Story

How this nonprofit uses Meltwater to save time and money

Fisher House Foundation

Save thousands per year on the distribution of press releases

Refine strategies to surpass its competitors in share of voice and sentiment

“Meltwater knows what I need to know at the moment I need to know it and serves that information to me in the right channel — that's my favorite part.”

Meltwater Customer Story - CEX.IO.pdf

As a multi-functional cryptocurrency exchange serving five million customers worldwide, CEX.IO strives to be the platform of choice for blockchain financial traders. But raising brand awareness and exposure in the fast-moving days of a burgeoning industry is impossible without powerful media monitoring, intelligence, and engagement solutions. CEX.IO partners with Meltwater to get the breadth and depth of data the company needs to raise its global profile while cutting down on inefficient and expensive PR and social marketing workflows.

Discover how CEX.IO grew engagement and cut costs by switching to Meltwater for press release distribution and social media reporting.

CEX.IO — Meltwater Customer Story

How CEX.IO grew engagement and cut costs by switching to Meltwater

CEX.IO

Gain key insights from social conversations and news coverage.

Communicate with internal stakeholders about trends in breaking news.

Deliver first-in-class reporting about the brand's PR & Communications
activities.

“For me, Meltwater has given me the opportunity to show how communications can not only support our organisation but our purpose, our values, and our commitment to Australia with real, tangible insights.”

2021_AstraZeneca_Case_Study.pdf

Impact

AstraZeneca is a global biopharmaceutical company that has been operating in Australia for more than 60 years, providing medicines that transform the lives of people with different types of cancers, and chronic conditions such as diabetes, kidney disease, heart failure and respiratory diseases.

Read this customer story to discover how Meltwater enables AstraZeneca Australia to manage its global reputation and deliver first-in-class reporting.