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We have clients all over the world and here are some of their stories.

Read customer stories of Meltwater clients who are using our media intelligence products to drive their growth and build their brands.

Customer Stories — Meltwater

Integrate external data with internal systems

Challenge

"Today everyone talks about how data is the new gold. Meltwater supplies us with the data that our customers demand, and this is clearly a great value for us."

Solution

Summary

Graviz Telescope is an AI-platform supplied by the company Graviz Labs. The platform is based on an algorithm that analyses market perceptions of brands and makes recommendations on where investments for commercial impact should be made. To do this, the Graviz Telescope uses data from Meltwater, which is made possible by our open API. Meltwater data is plugged into Graviz Telescope and used to quickly provide knowledge and insight around how a brand is perceived. Meltwater categorizes the data for the tool, such as what sources the data stems from (Instagram, Facebook, Twitter etc) and whether the data is positive, negative or neutral.

Discover why Graviz Telescope classes Meltwater media intelligence as one of the most important data sources.

Meltwater customer story: Graviz Telescope

Graviz Telescope

"Meltwater is a partner who is always there. This is not a typical supplier - it's like having a partner who is actively involved."

Garmin is the world's leading supplier of navigation solutions for cars, planes, marine, outdoor activities and sport, claiming an important place in the lives of their customers. Garmin's products work by positioning in relation to a target. For Garmin, it is important to be able to measure their own market position so they can better determine where they need to be and the strategies needed to take them there. Meltwater's tools help them understand how and where they are mentioned in the media so that they can plot strategies to take them forward.

How Meltwater media monitoring provides Garmin with real-time insights.

Meltwater customer story: Garmin

Garmin

Keep an eye on competitors and the industry

Gain insights into how they are mentioned worldwide

"One of the major advantages of using Meltwater is that we always have an enthusiastic, solution-oriented and dedicated account manager we can turn to. This means a lot for us."

Boldly coloured organic apparel, shoes and furnishing are among the highlights of Gudrun Sjödén's unique collections. The company, which is celebrating 43 years of colour and patterns, currently has 350 employees; among them is Monica Ekervik Hedman, Global Director of Communication and PR. Monica is one of many at Gudrun Sjödén who uses Meltwater's global competitive intelligence tools and reports to stay abreast of conversations surrounding the company, trends, and the industry across editorial and social media.

Meltwater helps Gudrun Sjödén keep an eye on competitors and their industry.

Meltwater customer story: Gudrun Sjödén

Gudrun Sjödén

"The greatest value Meltwater brings is that the service helps us maintain an overview. I can go into the tool whenever I want and see how exposure looks across editorial and social media, as well as what subjects are driving the conversations."

Cramo uses Meltwater's global media intelligence solution to monitor their own brand and their competitors across both online media and social media. Every month they then receive a detailed report that provides them with a clear overview of their performance in various markets.

Meltwater helps Cramo monitor their own brand, competitors and the industry.

Meltwater customer story: Cramo

Cramo

"I learn a lot from what our competitors are doing and draw inspiration from their approach. Without Meltwater's tool, it would have taken a long time to find what's written about Hyper Island and our competitors."

Hyper Island is regularly discussed on an international level. Using Meltwater's global competitive intelligence, they're able to keep track of what is being said about their own brand, as well as their competitors. In addition to this, Hyper Island also uses Meltwater's press tool.

How Meltwater helps Hyper Island monitor their industry and competitors.

Meltwater customer story: Hyper Island

Hyper Island

"Collaboration with Meltwater makes it possible for us to easily monitor what media our press releases and relevant news appear in. We would also draw special attention to Meltwater's prompt, professional and personal support from the account management team."

The University of Gävle works hard to not only share the results of research carried out within the establishment, but also to communicate the value of higher education in general. Their work is widely published in both local and international media. Due to the University of Gävle's international media impact, it's important for them to stay abreast of what's being said. Meltwater's international competitive intelligence and daily reports make sure that no important coverage is overlooked.

How Meltwater supports University of Gävle with staying in the know.

Meltwater customer story: University of Gävle

University of Gävle

"Meltwater API helps Kommunal combine external data with data from their own website and deliver a situation snapshot in real time"

Meltwater's API allows media intelligence data to be used alongside other business systems. This means that companies can integrate valuable Meltwater real-time insights with their own platforms alongside various other datasets. Ruth, the advertising agency, uses Meltwater media monitoring to stay abreast of their competition and the industry. When the agency developed a campaign for Kommunal (Swedish Municipal Workers' Union), dubbed "Kommunal wakes", they realised that they needed a solution that was able to combine internal data with external insights, so they turned to Meltwater. Using Meltwater API, they have now developed a solution that, among other things, scans social media to measure satisfaction among Kommunal's members.

Discover how Meltwater enables advertising agency, Ruth, to combine external data with data from their own website and deliver a situation snapshot in real-time

Meltwater customer story: Ruth

Ruth

"I would say that you need to have competitive intelligence. Competitive intelligence is necessary to know whether your communication efforts are working"

The Salvation Army uses Meltwater media monitoring to keep an eye on what's being said about them in editorial and social media. Using Meltwater's media monitoring, they can then view and analyse the data presented and develop various reports to guide strategic decision making. In addition to this, The Salvation Army also uses Meltwater's press tool to find relevant journalists to contact and spread awareness.

How Meltwater supports Salvation Army with monitoring their industry and competitors.

Meltwater Customer Stories: Salvation Army

The Salvation Army

Get a good overview of threats and opportunities

Keep an eye on the competition through competitive intelligence

"Meltwater is most certainly a tool to invest in for those wanting a clear grasp of the outcomes of their communication work"

A new city is emerging halfway between Stockholm and Uppsala, around Arlanda - Airport City Stockholm. Airport City Stockholm was created from a vision of having a living city that's more closely integrated with its surrounding area. Proximity to Stockholm Arlanda Airport, rail networks and the motorway creates opportunities for communities to come closer together. Meltwater's competitive intelligence and reporting helps Airport City Stockholm to stay up to date with regards to what's being said about the new city in both editorial news and social media. The reports Airport City Stockholm receives from Meltwater help them to easily follow-up on opportunities and understand where they have been successful in their communication efforts.

How Meltwater supports Airport City Stockholm with measuring ROI.

Airport City Stockholm- Meltwater customer story

Airport City Stockholm

The Challenge

"One of the biggest challenges we had was putting that all together into a comprehensive, insightful presentation that would allow us to really have a clear picture of where we are across the board, also a deeper dive into the insights from there. Previously we had numbers, but we didn't know what was behind the numbers."

"The reporting that we've [developed] over time, really helps us to figure out where our opportunity is as marketers, broadly defined. By looking at the themes that are being discussed externally, by looking at the themes that are being discussed in relation to the Economist and our family of brands, we can start to have better planning and make more informed decisions."

eng-052020-MW-Case-Study-The-Economist.pdf

The Economist is a trusted source for news analysis, which helps over a million people make sense of the world through news media. The team turned to Meltwater to help them achieve their primary goal: Strategically growing their readership through new subscriptions.

Learn how The Economist is using Meltwater to understand the true brand impact of their work, and to gain powerful marketing, media and audience insights.

The Economist - Meltwater customer story

Gaining powerful marketing, media and audience insights.

The Economist

Meltwater Case Study: The Economist

"We have used a variety of media monitoring services over the years, to track our own coverage, and see what is appearing in the media on mental health. We have always had issues getting all of our broadcast coverage, as the software used to find the clips didn't always find everything we had in the media. We have tried to address this with a variety of media monitoring companies, but not to a level which helped to fix the issue."

MW Case Study - See Me.pdf

See Me is Scotland's national programme to end mental health stigma and discrimination and was founded in Edinburgh in 2002. The charity is funded by the Scottish Government and Comic Relief, but managed by SAMH AND The Mental Health Foundation as a non-profit organisation. As a non-profit, See Me aim to end mental health stigma and discrimination to enable those suffering to live fulfilled lives. They have a small team of 14, with Nick Jedrzejewski as the CommunicationsManager. The main goals of the charity are to end discrimination towardsmental health, ensuring employees have positive workplace mental well being, youngsters have the knowledge and understanding about mental health and those going through troubling times due to poor mental health are supported.

Here's how See Me can freely monitor & analyse all of their press and broadcast coverage in one consolidated Meltwater platform.

See Me - Meltwater customer story

Proving ROI to Managing Partners & Funders

See Me

Capture and measure mentions related to
them and the key themes they are tracking

Uncover insights that help determine where
they should allocate their limited funds

Build a media list of journalists receptive to
their message and secure key coverage

"We knew the value of promoting Belize through social media platforms like Instagram, so we decided social media metrics, along with traditional coverage, were a must-have."

"After looking at the mentions in the platform, we can reach out to partners that mentioned us so that they can still post about our initiatives."

Meet Belize Tourism Board.pdf

The Belize Tourism Board (BTB) is the government body responsible for the licensing and marketing of the small Central American nation's tourism industry. It supports tourism-affiliated businesses through many initiatives, programs, and policies. Meltwater media monitoring and analytics provide the BTB with a huge
assist.

Meltwater helps Belize Tourism Board fine-tune keywords as needed to capture every relevant mention and make unified comparisons of metrics across all initiatives.

Belize Tourism Board - Meltwater customer story

Wish You Were Here

Belize Tourism Board

Accommodate more than 30 clients with accurate media monitoring and timely alerts

Make use of automation to schedule and publish across multiple social platforms

Pitch more strategically by identifying the most qualified and receptive journalists

"We started out with a competing product, but we grew pretty quickly. We needed a larger media platform that was a lot more accurate, up-to-date, and quick and efficient."

"We really need to be strategic when pitching, so we love the fact that we can search by keyword, by beat, and by area."

Meet ChizComm (1).pdf

ChizComm Ltd is a full-service marketing communications agency providing PR, events, digital, and media buying services to more than 30 clients. With offices in Canada and the US, they're valued by their clients for the quality of their ideas and their strategic guidance. Meltwater is a vital source of their intelligence.

Meltwater helps ChizComm build relationships with leading journalists both at home and abroad.

ChizComm - Meltwater customer story

What's the Big Idea?

ChizComm

Access more than half a million influencers representing 60,000 different skill sets

Quickly add powerful new voices to the mix, bypassing time-consuming manual research

Pinpoint distinct audiences and target them with highly relevant content

"It used to take us a great amount of time to research one influencer and their audience. With Meltwater's Social Influencers tool, the search functions make it easy to extract information—  making the decision process for who we choose to work with more reliable and efficient."

"Finding quality influencers that you can confidently say are capable of delivering eyeballs to your posts and stories is something that Meltwater excels at."

Meet Discover The Palm Beaches.pdf

Palm Beach County is the northernmost of three counties comprising the Miami metropolitan area. Famous for elegant living and expensive mansions, the county also has a more adventurous side. Discover The Palm Beaches (DTPB) is the lucky local tourism council responsible for promoting the area and its diverse attractions.

How Meltwater supports Discover The Palm Beaches

Kissed by the Sun: #ThePalmBeaches

Discover The Palm Beaches

Edit broadcast clips with precision and share them directly from the platform

Assess whether they're generating sufficient coverage to reach their financial goals

Create real-time reports in minutes, not hours, and include more meaningful content

"Onboarding with Meltwater was great. Getting a feel for the platform and functionality progressed very smoothly and quickly."

"Meltwater helps us manage our community on our social channels, by showing us what's being shared and where we're being talked about the most."

Meet Union Gospel Mission.pdf

Since their founding between the depths of the Depression and the onset of world war, Union Gospel Mission has been "feeding hope and changing lives." Today this means helping people in greater Vancouver overcome poverty, homelessness, and addiction. Meltwater helps UGM plug into conversations that further their mission.

Meltwater helps Union Gospel Mission track, edit, and share broadcast media hits directly from the Meltwater platform.

Union Gospel Mission - Meltwater customer story

Paying It Forward for 80 Years

Union Gospel Mission

Monitor individual mentions country by country to gauge the impact of local actions

Generate detailed reports within very specific time frames on highly relevant issues

Acquire a more nuanced understanding of Latin America's vast media landscape

"The Meltwater platform provides us with first-hand analysis of a huge base of online sources, on-demand."

"Meltwater is great for generating reports about media hits within very specific time frames and about very specific topics relevant to us. Being able to zero in on results helps us focus our resources on where they'll yield the best results. The insights we've gathered from the platform continue to point the way to new avenues for getting our message out."

Meet Plan International Latin America.pdf

Plan International is a non-governmental advocate for children's rights and girls' equality in 76 countries, including 12 in Latin America and the Caribbean. They reached 34.2 million children through their work in 2018. Meltwater provides the Latin American offices with media monitoring, a social platform, and analytics.

Meltwater helps Plan International frame the conversation in Latin America about girls' human rights.

Plan International - Meltwater customer story

Girls Take Center Stage

Plan International

Understand public perception at all times by tracking brand mentions across traditional and social channels

Track campaign progress as well as key industry topics and report on them via shareable dashboards

Counter any potentially damaging narratives before they spin out of control

"There are important stories you become aware of that interest you. Having a platform that allows you to follow every development is vital."

"Meltwater is fundamental to our success. It plays a key role in helping us respond to inaccurate or incomplete information before it acquires traction with the public."

Meet Santander Rio-2.pdf

Serving 3.5 million customers and more than a quarter million businesses, Santander Río is Argentina's largest private bank, with headquarters in Buenos Aires. They began using Meltwater's media intelligence platform
to better understand the communities they serve —  and get closer to them.

Meltwater helps Santander Río Bank formulate and execute long-term media strategies.

Santander Rio Bank - Meltwater customer story

In Touch with Their Community

Santander Rio Bank

Monitor their brand and industry-related topics to stay on top of the latest developments

Analyze feedback to improve their courses
and drive awareness and engagement

Establish themselves as thought leaders by promoting best practices in their field

"We offer short courses aimed at farmers and really anybody that works with phytosanitary products. Meltwater provides the insights we need— about our audiences and our campaigns to continually elevate our message."

"We especially like the ability to monitor people's comments on the courses over social media. Meltwater's daily reports offer us great visibility."

Meet CropLife Latin America.pdf

CropLife Latin America is an international trade organization serving the crop science industry. Their investments in R&D help farmers boost growing efficiencies and food yields. Members include Bayer and Syngenta. Promoting awareness and education play critical rolls in their success. That's where Meltwater comes in.

How CropLife Latin America uses Meltwater to monitor its brand and industry-related topics to stay on top of the latest developments. Read on.

CropLife Latin America

Providing Food for Thought

Identify exactly who is covering the topics
the agency wants to learn more about

Perform essential tasks that return real
results without ever having to leave the
platform

Establish immediate contact with people in
a position to advance a client's message

"Meltwater is allowing me to work much more efficiently and much faster than I did previously. Given the time that's saved in research, I can focus on finding really creative ways to deliver solutions that will build the sales
of my clients."

"My sales support approach and methodology are instantly understandable to clients who previously weren't familiar with or interested in PR, and they can immediately see the benefits that this strategy delivers. It all comes together so beautifully with Meltwater."

Meet VC Inc. Marketing.pdf

VC Inc. Marketing offers a full range of PR, sales support, and business strategy services to B2B and B2C companies. The company, a 2017Bulldog Award Gold Winner, is active in a dozen industries, and it distinguishes itself from its competitors by offering solutions that more specialized agencies might never consider. Meltwater's media monitoring and contact database are key to the firm's success.

How VC Inc. Marketing uses Meltwater to gather details of relevant reporters and distribute press releases. Read on and learn how they boosted PR ROI.

VC Inc. Marketing

Stars of PR

Monitor conversations and engage with influencers around the globe

Create and easily share reports demonstrating PR ROI

Get in front of media stories and instantly respond while on the go

"What's nice about Meltwater is I can use it at my desk or on the go. News is everywhere, so the more I know about what's going on in and what's being said about our city, the better. Meltwater helps me stay informed and proactive."

"Meltwater helps us understand our reach and assess the effect a negative article could have on our visitors. Receiving real-time alerts allows us to stay in front of potentially damaging stories, tell our story and reshape the
conversation."

Meet Visit Baton Rouge.pdf

From Cajun to Creole and everything in between, Louisiana's capital city feels like home to newcomers, visitors, and locals alike. A leader in the CVB industry, Visit Baton Rouge uses Meltwater to help tell the story of their historic, riverfront city beyond Louisiana state lines.

See how Visit Baton Rouge use Meltwater's Media Intelligence tools to understand their reach and the effects a negative mentione could have on their visitors.

Meltwater Customer Story: Visit Baton Rouge

Visit Baton Rouge

Target influential communicators to connect with them and distribute FFP's message

Accurately assess the impact of their communications in a multi-media landscape

Perform multiple functions from a single platform

"Our biggest challenge is reaching global audiences that understand that, in the end, helping one country's neediest people actually helps all countries. Unfortunately the media environment now is so fragmented and noisy, and it's changing moment by moment."

"Poverty in developing countries is unlike poverty in the US, in both scope and response. Meltwater is helping us get the attention of relevant newspapers, TV, radio, bloggers, and social media. Meltwater is our outreach and distribution tool. It also provides us with all of the analytics we need to track the hits we're getting, assess our global reach, and report our results."

Meet Food for Poor.pdf

Florida-based Christian charity providing food, other basics, and opportunities for long-term development to impoverished families and communities in 17 Caribbean and Latin American countries. Meltwater's influencer database, media monitoring, and reporting help FFP generate support.

Meltwater helps Food For The Poor generate donations using targeted newsletters and releases and accurately assess the impact of their communication efforts.

Food For The Poor - Meltwater customer story

Saving Lives, Transforming Communities, Renewing Hope

Food For The Poor

Identify and connect with high-impact social influencers when entering new markets

Be alert to events in real time and share any links with staff and board members

Perform media monitoring, analytics, newsletters, and reporting on a single platform

"Typically when you don't know the influencers, especially when you're trying to engage a new demographic, choosing the right people can be difficult. The main attraction of Meltwater's Social Influencers Platform is that it puts a wealth of social influencers right at my fingertips."

"The first thing I do is open my browser to Meltwater and look at our alerts. This lets me see everything that's happening.
and being said."

Meet West Palm Beach DDA.pdf

The West Palm Beach Downtown Development Authority was created to promote the coastal city in southeast
Florida it is named after. DDA offers services and information to visitors, residents, and merchants to enhance the
downtown experience. Meltwater's platform helps DDAconnect and communicate with its diverse audiences.

How West Palm Beach Downtown Development Authority uses Meltwater to form partnerships with influencers and measure the impacts of their communication efforts.

West Palm Beach Downtown Development Authority

Not Your Typical Beach Resort

Keep up with key conversations and news items in real-time

Produce a newsletter to widen their reach

Identify relevant journalists and pitch stories that support their message

"I'm using Meltwater to create a newsletter informing journalists of what's going on in our world. This is helping us ramp up our advocacy effort."

Meet American Indian College Fund.pdf

The American Indian College Fund is dedicated to increasing the number of Native Americans with college degrees. Since 1989 the nonprofit has provided more than 131,000 scholarships and $193 million to support these ambitions. The College Fund uses Meltwater's all-in-one platform for media monitoring, media contacts, and news releases.

How American Indian College Fund uses Meltwater to identify relevant journalists, personalize pitches, and increase PR ROI. Read more.

American Indian College Fund

Investing in Native Students to Transform Lives

"Meltwater is more than monitoring and reporting and everything the tool offers. It's really an extension of us."

Frisco Conventions and Visitors Bureau (CVB) markets Frisco, Texas, as a destination for conventions, sporting events, leisure, and attractions. The city's motto is 'Texas' Rising Star,' and fittingly, Frisco is the fourth-fastest growing city in the US.

See how Meltwater allows Frisco to catch all the mentions about their attractions and events and track what's being said on social media.