Product Updates
Product Release
2026 Year-End Release
Understand the forces shaping your brand, and control what happens next Discover this pivotal next chapter of media and social intelligence. Meltwater’s latest innovations help you connect news, social, and AI signals, answer bigger business questions, and turn understanding into action.
Enhancement
Expanded Role Permissions
Klear admins can now control two additional permissions—Activate Influencers and Manage Ecommerce—alongside Send Agreements and Send Payments. Assign access by user while limiting outreach, ecommerce actions, agreements, and payments.
Enhancement
What's New and Monitor Tabs Redesigned
The Meltwater mobile app’s What’s New and Monitor tabs are redesigned. See coverage updates and volume changes for pinned searches, organize saved searches and tags, sort and filter content, and open coverage in fewer taps.
Enhancements
Media List Overview
Media List Overview uses AI to summarize the beats, locations, tier, and reach of journalists on a media list. Review the linked journalists behind each insight to quickly decide whether the list fits your story before starting outreach.
Enhancement
Track MCP Usage Directly in AI Assistant
The new credit usage tool lets any user with Meltwater MCP check credit usage directly in your LLM. View totals by month, tool, user, or conversation without opening Meltwater or needing admin permissions.
Enhancement
Understand how AI describes your brand
The new AI Brand Visibility template in Analyze provides a ready-made dashboard powered by GenAI Lens, an add-on. Track brand and competitor visibility, mentions, sentiment, and the sources shaping answers across AI models. Thirteen new GenAI Lens widgets are also available to add to any Analyze dashboard.
Enhancement
Track Instagram Reels views across your creator roster
See how many times each Instagram Reel was watched for every creator on your Klear roster, including creators who have not connected their Instagram account. Views now use Instagram-reported data instead of TrueReach. For connected creators, totals include paid and Facebook activity, with an organic, paid, and Facebook breakdown where Meta provides the data.
Enhancement
Find the right Dashboard widgets faster
Search more than 200 widgets in Analyze using terms beyond their titles, making it easier to find options even when you do not know the exact widget name. Each widget now includes a one-line description explaining what it does before you add it, helping you build dashboards faster without testing each widget first.
Enhancement
Media Relations: Personalized Pitches and Relationship History
Media Relations now helps you personalize pitches and track journalist relationship activity. Build one pitch for a list, tailor each message and attachment, and send in bulk while giving every journalist outreach relevant to their beat and coverage.
Enhancment
Meltwater MCP Credit Dashboard
Account Admins can now use the MCP Usage page to see credits used and remaining, active users, individual and tool-level spend, usage trends, and live updates—helping teams manage costs, stay within contract limits, and grow MCP adoption.
Enhancement
Meet the New Mira Companion
Mira Companion understands where you are in Meltwater, helping you build searches, research articles and journalists, explain dashboards and results, and take action without switching pages. It also remembers chat history and preferences.
Read more
Newsletters: Share Newsletters with AI Briefings to Slack, Teams, and More
Share newsletters as links with AI briefings summarizing top themes, key storylines, and media coverage—ready to paste into Slack, Teams, or other channels. If AudioCast is enabled, readers can listen from the linked newsletter.
Enhancement
Track trending Google searches in Trends Center
View trending Google search queries alongside TikTok, X, Instagram, Reddit, Facebook, and News in Trends Center. When you select a Google trend, the slideout searches across Meltwater content sources for related coverage, while a banner clarifies that this content is not native Google Trends data. This tab is currently available internally only.