The Challenge

“Because we are an independent agency we are able to make decisions very fast, we’re able to action things very quickly and we can be very agile. Our approach to any type of campaign or work that we do is centered around data, insights and creativity”.

Solution

“I would see the relationship with Meltwater continuing to develop and evolve alongside our growing global business needs and expect it to become even more strategic and see us working even more closely together than we have before to ensure we provide the best services for our clients”.

Summary

TEAM LEWIS is a global marketing agency, founded in 1995, which services clients from 24 offices around the world and has a team of over 500 people. Their specialty? Using data and insights to inform creative marketing and communication campaigns for an international list of clients. Connection is at the heart of everything they do, as they bring together businesses and audiences through creativity, innovation and insights.

Learn how TEAM LEWIS is using Meltwater to understand the true brand impact of their work, and to gain powerful marketing, media and audience insights.

TEAM LEWIS - Meltwater customer story

Tapping into Social Conversations, Deepening Insights and Connecting with Influencers

TEAM LEWIS

Meltwater Customer Story: TEAM LEWIS

Boost their metadata sources to include balanced social media data, increasing the integrity of their data insights

Build brand awareness on the importance of identifying audience interests and optimizing content marketing strategies

Win clients and increase quality lead flow

As more companies are incorporating the ethos and importance of content marketing, Immedia is well-positioned in the industry to deliver the best strategies for our clients and partners.

Being a Leader in the Content Marketing Industry

Powerful insights are driven by robust data integrity. Meltwater's API has greatly enhanced our dataset, which Contrend's algorithms use to generate the most effective content recommendations and predictions.

Getting a Step Ahead in Content Marketing

There is still an untapped opportunity for many of our partner agencies across the region and Immedia has invested early to use our data to leverage what clients really want to get as insights. With their product Contrend, they are showing the scalability by taking the product globally as the Meltwater data lake tracks any country and language. It's a pleasure to work with their team!

Meltwater's API In Action

Immedia Case Study.pdf

The Impact

Launched in 2018 by renowned content marketing experts, Peter Bakker and Richard Jones, Immedia Content offers innovative content strategy development and marketing built on a data-rich foundation to maximize audience engagement. Its team of content strategists and editors, supported by their global network of multilingual contributors, creates diverse, effective formats of content for their clients.

Using Meltwater's API to enhance existing datasets, Immedia Content and Contrend have been able to bolster their social media insights.

Immedia Content

Using Meltwater's API to bolster existing datasets

Quantify their share of voice, campaign performance and proactively measure Marketing efforts

Save time through managing all of their social channels in one platform

Understand competitor activities and customer sentiment

Previous to partnering up with Meltwater, we didn’t have a structured way to benchmark our Marketing efforts against our competitors, it was more of a gut feel before. Now, we are able to quantify our share of voice, our campaign performance and proactively measure our efforts.

The Solution

The consolidation of the Meltwater solution is great! Now, I don’t need to look at different platforms all the time to get the information that I want, I can get everything all in one place. I can see all of the social listening across the board and manage all of our social channels in one platform. That has saved me so much time.

GTA TeleGuam Case Study (Mar 22) (1).pdf

As the legacy telecommunications provider in Guam, GTA has been servicing the residents of the island with mobile, broadband and TV services since 1950. With a population of fewer than 200,000 people, Guam’s telco market has been heating up and competitors have been jostling for new subscribers through new mediums such as social media.

GTA rebranded in 2019 with a new slogan - “We Start With You”. The centre of the company’s ethos is their customers, with a keen focus on listening, managing and solving issues quickly.

Prior to partnering with Meltwater, GTA had no formal social listening tools in place but they were managing their social media channels through another provider.

Meltwater helps GTA TeleGuam to have a consolidated social listening and social media management tool, helping with monitoring competitor activities, understanding customer sentiment and responding to queries in a logical and timely manner.

GTA TeleGuam

Helping Guam's leading telco brand with all-in-one social media management

Challenge

"For a fast-paced sector such as the gaming industry, we constantly need to be on our toes. We need all the media intelligence we can have to fully capitalise on what is trending in the industry. With Meltwater, DIFY is able to do that in double-quick time and we are always ready to roll out the next strategy."

DIFY Case Study_Meltwater.pdf

Founded in 2018 by Marjorie Poon and Roy Kek, the two friends set up an integrated communication agency DIFY after they saw a window of opportunity to provide tailored marketing services for emerging markets such as the blockchain technology, gaming and esports sectors. Primarily, DIFY provides three core services: public relations, digital marketing solutions, activations and events.

DIFY first made its foray into the gaming and esports industries when they worked with a local gaming space provider, Bountie Arena, in 2019. Whilst learning more about the industry, DIFY became more vested in helping the industry to grow. With incredible growth seen in the last 2 years, DIFY continues to champion and support the gaming community.

Read this case study to learn how esports and blockchain agency, DIFY, uses Meltwater to spot trends and report on their PR and marketing campaign results.

Meltwater Customer Stories: DIFY

Becoming a trusted thought leader in the esports industry

DIFY

Acquire insights and understand context to optimize their message

Connect with their youthful target audience across all channels

Analyze and report to senior leadership on demand

"Making our message resonate required a platform that could measure our performance and enable us to make more-informed decisions."

"Amplifying our message of inclusion requires having a tool like Meltwater to monitor and measure our performance and guide us in making the right decisions."

Meet Techo.pdf

Through the collaborative work of families living in extreme poverty with youth volunteers, TECHO seeks to overcome poverty in slums. TECHO is convinced that poverty can be permanently eradicated if society as a whole recognizes poverty as a priority and actively works towards overcoming it.

Read this case study to learn how the Meltwater media intelligence software helps TECHO scale effectively in support of ongoing growth.

TECHO - Meltwater customer story

Joining Forces to Overcome Poverty

TECHO

Get ahead of emergencies and breaking stories by receiving immediate email alerts

Automate and fine-tune media monitoring by filtering coverage geographically

Share accurate information with the government and the public 24 hours x 365 days

"Gone are the days when you can monitor social media manually. Automating it allows you to act with more urgency."

"We work hard to earn the trust of the company's leaders as well as the government. Meltwater helps us deliver on the challenges of communicating accurately and immediately."

Meet SaskEnergy.pdf

SaskEnergy is Saskatchewan's natural gas utility. Its 400,000 customers are dispersed across a vast area in which temperatures can reach -40 degrees. Heat is in high demand here and natural gas is a resource that requires fulltime attention, often testing the mettle of the utility's Government and Media Relations team.

Read this case study to learn how the Meltwater software helps SaskEnergy keep tabs on social media content and provide context in real-time.

SaskEnergy - Meltwater customer story

Building Trust and Warm Relations

SaskEnergy

Understand public perception at all times by tracking brand mentions across traditional and social channels

Track campaign progress as well as key industry topics and report on them via shareable dashboards

Counter any potentially damaging narratives before they spin out of control

"There are important stories you become aware of that interest you. Having a platform that allows you to follow every development is vital."

"Meltwater is fundamental to our success. It plays a key role in helping us respond to inaccurate or incomplete information before it acquires traction with the public."

Meet Santander Rio-2.pdf

Serving 3.5 million customers and more than a quarter million businesses, Santander Río is Argentina's largest private bank, with headquarters in Buenos Aires. They began using Meltwater's media intelligence platform
to better understand the communities they serve —  and get closer to them.

Read this case study to learn how the Meltwater Media Intelligence software helps Santander Río Bank formulate and execute long-term media strategies.

Santander Rio Bank - Meltwater customer story

In Touch with Their Community

Santander Rio Bank

"I would say that you need to have competitive intelligence. Competitive intelligence is necessary to know whether your communication efforts are working"

The Salvation Army uses Meltwater media monitoring to keep an eye on what's being said about them in editorial and social media. Using Meltwater's media monitoring, they can then view and analyse the data presented and develop various reports to guide strategic decision making. In addition to this, The Salvation Army also uses Meltwater's press tool to find relevant journalists to contact and spread awareness.

Read this case study to learn how the Meltwater Media Intelligence software supports the Salvation Army with monitoring their industry and competitors.

Meltwater Customer Stories: Salvation Army

The Salvation Army

"Social listening helps us better understand whether key messages are resonating or becoming lost in the noise. The best way to increase engagement with our audience is to focus our communications around topics that our audience deem important. In 2013-2014 Pride grew by 135%, from 2014-2015 growth peaked to 215% and indications suggest 2016's community growth will follow the same trend."

MW Case Study - Pride in London.pdf

Pride in London is an annual festival and parade held each summer in London to celebrate the LGBT+ community. Pride aims to raise awareness of LGBT+ issues and campaign for the freedoms that will allow the community to live on genuinely equal footing. The festival is a chance to be visible and speak loudly about what the community has achieved, how far they have come and what is still needed to progress.

Read this case study to learn how the Meltwater Social Media Intelligence Suite helped Pride in London with growing their community by 215%.

Meltwater Customer Stories: Pride in London

Pride In London

Create more topic-centric content to inform diverse audiences

Significantly reduce time consumed in data collection processes

Capture the dynamic conversations in the Chinese social media landscape

“Delivering quality, audience-focused content is imperative in an industry like ours. Our customers engage greatly in the Chinese social media space. We recognise that there is a wealth of valuable insights there to help us better understand them.”

“We take pride in the products that we deliver. We believe in order to better serve our customers, we need to greatly listen to the voice of our customers. With Meltwater’s expertise in the Chinese social media space, Manulife-Sinochem is creating richer content to better learn about customers and develop better products for them.”

[HK] Manulife Sinochem Case Study (Oct 2021).pdf

Impact

Formed in 1996, Manulife-Sinochem is the leading entity and first joint venture in the life insurance industry in China. The company has more than 17,000 employees and over 1.8 million clients across China. Manulife-Sinochem offers a diverse and comprehensive range of products to cater a multitude of customers looking to secure their financial horizons.

Read this case study and learn how the Meltwater Media Intelligence Suite helps them analyse mindshare in the Chinsese life insurance market.

Manulife-Sinochem Case Study

Analysing Mindshare in the Life Insurance Market

Manulife-Sinochem

Finally Measure the Impact of Our Media Outreach

Find Industry-Relevant Journalists to Write About the Work We're Doing

Efficient and Timely Day-to-Day News and Social Media Monitoring

"Meltwater has exceeded our expectations - we began using the platform to be able to efficiently monitor our news and mentions, but it became even more valuable to us. It makes monitoring news more efficient, keeping track of changing and dynamic news about crises around the world has become easier and it has allowed us to successfully and closely follow important issues. The team has been really helpful with any kind of assistance we may need - often working on short and urgent timelines for us when the organisation needed more focused monitoring."

MW_Case Medicines Sans Frontier_IN.pdf

MSF (Médecins Sans Frontières translating to "Doctors Without Borders" in French) is an international humanitarian medical non-profit organization best known for its projects in conflict zones and in countries affected by endemic diseases. Founded in Paris in 1971, MSF has impacted and saved thousands of lives in their work to create medicines and vaccines for diseases such as HIV/ AIDS, malaria and tuberculosis, often in poverty-stricken and unforgiving environments.

Read this case study and learn how Meltwater supports Medicines Sans Frontier with measuring the impact of their media outreach.

Meltwater Customer Stories: Medicines Sans Frontier

Medicines Sans Frontier

Keep a close eye on movements in the market and build the agility to quickly tap on opportunities to stay ahead of the competition.

Automatically report on key metrics such as audience sentiment, trending themes, and media exposure every time they run a campaign

Consolidate both owned and earned media data into an integrated dashboard for a single source of truth

“With Meltwater’s automated social media analytics, we get a real-time update on metrics such as our media exposure, sentiment analysis and share-of-voice. This cuts our man hours by up to half as compared to creating manual reports."

“Meltwater’s ecosystem of media intelligence capabilities gives us a comprehensive, single source of truth about our brand and media performance. By integrating our workflows into one platform, this saves us so much time and costs we used to incur trying to consolidate information from different data sources.”

[SEA] 2021 LinkAja Case Study (Jul21).pdf

LinkAja is an Indonesian mobile payment platform whose goal is to facilitate smoother, safer and hassle-free financial transactions. First launched in 2019 and with investments from companies like Gojek and Grab, it has grown to become one of the top ewallet player in the country.

Read this case study and learn how the Meltwater Media Intelligence Suite helps LinkAja stay ahead in the competitive e-wallet space in Indonesia.

LinkAja - Meltwater customer story

Staying ahead in the e-wallet space in Indonesia

LinkAja

Cultivating Lasting Relationships

Meltwater helps us answer the question: how can we ensure that the content we're producing is relevant to what people want to know about Kubota?

Monitor every mention on TV, social media, print, and even radio from one platform

Search by desired traits for people they want to sponsor as marketing influencers

Execute more successful product launches using insights acquired via social media

Their products may be tough, but their people employ a soft touch to make their customers happy. Meltwater helps point the way.

Read this customer story to learn how the Meltwater Media Intelligence Suite helps Kubota succeed with influencer marketing and grow their audience.

Customer Story: Meltwater x Kubota

For Earth, for Life

Kubota

Accommodate more than 30 clients with accurate media monitoring and timely alerts

Make use of automation to schedule and publish across multiple social platforms

Pitch more strategically by identifying the most qualified and receptive journalists

"We started out with a competing product, but we grew pretty quickly. We needed a larger media platform that was a lot more accurate, up-to-date, and quick and efficient."

"We really need to be strategic when pitching, so we love the fact that we can search by keyword, by beat, and by area."

Meet ChizComm (1).pdf

ChizComm Ltd is a full-service marketing communications agency providing PR, events, digital, and media buying services to more than 30 clients. With offices in Canada and the US, they're valued by their clients for the quality of their ideas and their strategic guidance. Meltwater is a vital source of their intelligence.

Read this customer story to find out how Meltwater helps ChizComm build relationships with leading journalists both at home and abroad.

ChizComm - Meltwater customer story

What's the Big Idea?

ChizComm

Effectively monitor relevant trends across news and social media

Communicate with internal stakeholders about important media stories

Analyse the impact of media and communications efforts on the success of the organisation.

“Having access to the Meltwater mobile app puts our organisation in a really good position, we’re across any potential issues from the moment we wake up and ongoing throughout the day.”

[AU] QRIC Case Study (Sep 2021) (2).pdf

The Queensland Racing Integrity Commission (the Commission) is an independent statutory body which oversees the welfare standards of racing animals and the integrity of racing industry participants in Queensland, Australia.

Discover how Meltwater enables the Queensland Racing Integrity Commission to stay on top of a rapidly evolving media landscape.

Queensland Racing Integrity Commission (QRIC) - Meltwater Customer Story

Adapting Communications to a Changing Media Landscape

Queensland Racing Integrity Commission

Surface industry-relevant content, while filtering out the noise

Free up the bandwidth needed to identify new growth opportunities

Pull retroactive content to learn from past industry mishaps

"We've seen direct time savings by relying on Meltwater's twice daily feeds, instead of manually scouring for news article. The news I receive through Meltwater is reliable, and I no longer feel the need to open up the top two or three publications each morning because I know Meltwater has me covered."

"A lot of companies make you pay extra for customization, like additional users, retroactive searches and reporting, posting to social channels, or even number of consultancy meetings. Meltwater offers all of this at a flat rate. Their all-inclusive service reassures us there's no hidden agenda."

Meet  DNV GL Healthcare.pdf

DNV GL Healthcare, a business unit within DNV GL, serves the global healthcare community by providing hospital accreditation. The initials stand for Det Norske Veritas, or 'the Norwegian truth,' which guides their pursuit to safeguard life, property, and the environment. They rely on Meltwater for critical industry insights.

Meltwater helps DNV GL Healthcare receive personalized guidance for optimizing their media strategies.

DNV GL Healthcare - Meltwater customer story

Truth Seekers

DNV GL Healthcare

Find the best influencers using Meltwater's Social Influencer Database of over 30 million profiles

Use advanced search filters such as location, topics, and number of followers to target the perfect influencers that suit their marketing strategy

Deep dive into influencer analytics such as follower demographics, engagement rates, top content and true reach of profiles.

“The ability to efficiently search for influencers in various local markets based on our campaign requirements is extremely helpful, particularly for a regional team like ours”

“My favourite feature of the tool is the deep insights we can get about each influencer, such as follower demographics, engagement rates and true reach. It gives the team confidence in selecting the best influencers”

Meltwater Case Study_Yves Rocher SEA.pdf

Grounded on the virtues of sustainability and social awareness since its inception in 1959, global beauty brand Yves Rocher remains innovative to its commitments towards the planet and skin. 

Echoing its mission — “To give back to Nature what it offers us, day after day, for each woman’s Beauty” — the brand epitomises its commitment by only using natural ingredients in their products and sourcing for the best and eco-friendly elements.

Discover how Meltwater helps Yves Rocher overcome the influencer marketing challenges of a regional marketing team

Yves Rocher - Meltwater customer story

Building a Successful Regional Influencer Marketing Strategy in Southeast Asia

Yves Rocher

Pair advanced monitoring and listening for real-time insights into an ever-changing market

Stay informed and always prepared to
respond to customers and influencers

Receive competitive intelligence with intuitive, easy-to-digest visualizations

"I like to arrive in the morning, log into Meltwater, and get insight into everything that's happening instantly."

"Our campaigns are based on market trends. We use Meltwater to evaluate what other leading brands are doing before deciding how to align ourselves to global trends and remain in the forefront."

Meet H&M Mexico.pdf

H&M Mexico is a part of the Sweden-based retailing giant famous for fast-fashion styling and execution. They operate 38 stores within Mexico and maintain a large online presence to communicate with customers. Meltwater's platform plays a key role in monitoring their communications campaigns— and continuously refining them.

Meltwater helps H&M measure the impact of their event communications support in real time to acquire valuable intel and stay a step ahead.

H&M - Meltwater customer story

This Is No Time to Be Fashionably Late

Track over 10K unique uses of the campaign hashtag

Obtain a 24x higher than average engagement rate

Meltwater Customer Story - Puma.pdf

Customer Quote

PUMA is a major international sportswear company that designs and manufactures athletic and casual footwear, apparel, and accessories.

Read this case study to understand how Meltwater supports Puma with their all-in-one media intelligence suite.

Customer Story: Meltwater x Puma

Finding local influencers at scale

Puma

Organically reach 200 million via Twitter

Meltwater Customer Story - Fox Sports.pdf

FOX Sports is the umbrella entity representing 21st Century FOX's wide array of multi-platform sports assets. FOX Sports is known around the world as an innovator in the areas of live sports broadcasting, news and presentation. It is available in 88 countries, in 216 million homes, and in 8 languages. FOX Sports currently holds broadcasting rights to the German Bundesliga in over 80 territories.

Discover how Meltwater helps Fox Sports accurately segment, analyze and define a relevant audience of football fans before launching an influencer campaign.

Fox Sports - Meltwater customer story

Fox Sports

United States

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