Streamline management of owned social channels

Listen for relevant mentions across broader social media

Perform as much ad-hoc social research as needed

Making the American Outdoors More Accessible

The government website, Recreation.gov, is the online gateway to thousands of campsites and other leisure activities across America. Every year millions of people use the site to plan and book their adventures in the great outdoors.

In 2017, Booz Allen won the contract to rebuild the aging site and manage it on behalf of the numerous federal agencies it supports. Booz Allen helped these federal partners reinvent Recreation.gov, building it from the ground up with modern e-commerce solutions for a transformed digital customer experience (CX). The project had to be handled with care, Recreation.gov had an extremely loyal user base who were used to the site functionality and were likely to be vocal about and changes.

The project scope included everything from site design and build, to management and marketing of all digital properties, including the development of content for the site as well as various social media channels associated. Outside of technical management of the website, the team has to manage the Recreation.gov brand, working closely with the client team to share an understanding of consumer sentiment and feedback. The project also manages relationships with stakeholder groups such as the US Forest Service and the National Park Service in order to ensure a seamless integration of branding and collaboration across specific locations.

Challenge

“We landed on Meltwater Social because we get the most bang for our buck with our license - we can search for as many things as we want, no limit on volume or queries which was particularly important for such a broad topic – parks and outdoor recreation.”

The Booz Allen digital experience team partnered with Meltwater Social to demonstrate the need for a social solution that encompassed publishing, engagement, and listening all in one platform. The Meltwater team helped build social listening reports which identified customer sentiment to help inform general marketing and social media strategy.

Meltwater Social’s publishing and engagement platform, Engage, was used to manage the Instagram and Facebook pages. The tool’s analytics capabilities enabled Booz Allen to identify which content was performing best, to help inform their ongoing strategy and ensure optimal ROI from social activity. Meltwater’s listening tool, Explore, was also used to monitor for relevant mentions of Recreation.gov beyond the owned social channels. Having this integrated in one platform simplified analysis and reporting.

Solution

“When we were working to sell in the need for a social media publishing, engagement, analytics, and listening tool, our Meltwater account team worked with us to build a really robust report, which is when the problem with bots showed up. It’s SUCH a pleasure to work with our reps Jeannette & Emilia.”

Booz-Allen-CaseStudy.pdf

Meltwater Social Helps Booz Allen Hamilton

1. Find social insights that help win pitches

“We leverage Meltwater to quickly develop an eye-catching snapshot of the digital landscape relevant to that clients work and priorities. These Digital Listening overviews typically lead to actionable insights that ultimately drive conversation toward additional work. It is now a standard that we pull a report before we go into a prospective client conversation.”

- Sara Snead, Lead Associate, Booz Allen Hamilton

2. Manage multiple social channels in one platform

“It was useful to be able to publish and schedule through the tool, but also the analysis was really robust so we were able to see where we were increasing engagement and what that looked like over time.”

- Christine DiNardo, Associate, Booz Allen Hamilton

3. Track sentiment across owned and earned social channels to drive customer experience improvements

“We used Meltwater to understand how people were talking about specific campsites, what issues they encountered, and workarounds citizens used. This data is continually leveraged to drive improvements in the park experience across the US and to understand consumer sentiment specific to the website and booking to drive an enhanced digital experience.”

Summary

For more than 100 years, business, government, and military leaders have turned to Booz Allen Hamilton to solve their most complex problems. As a consulting firm with experts in analytics, digital, engineering, and cyber, they help organizations transform. And when they were building a new platform for Recreation.gov, where social media listening would be central to ongoing customer engagement, Booz Allen worked with Meltwater Social as an integrated piece of the solution.

Booz Allen Hamilton

Create media distribution lists that map to specific attractions and activities

Analyze the effect of their press releases with accuracy, detail, and timeliness

Share KPIs easily with primary stakeholders to shape and inform future efforts

Generating Awareness and an Increase in Visits 

The road to success in Rio de Janeiro runs through the Rio Convention & Visitors Bureau, the private nonprofit tasked with promoting tourism, congresses, and gatherings in one of the world capitals of fun. With so many rich themes to draw from and promote —  from music to beach life to Carnival to Corcovado and Sugarloaf mountains — Rio CVB wanted a reliable media communications solution to help position them better with national and international visitors and influencers.

They needed a modern contact database that could easily adapt to their changing priorities and campaigns by allowing them to target specific audiences. Identifying and engaging the journalists and influencers talking to and writing for these audiences was important, as was the ability to geotarget by specific countries. Measuring effectiveness and continuously tweaking their approach plays a large role in their overall planning. They wanted detailed reports containing key performance indicators (KPIs) that could be shared with primary stakeholders and help inform their future efforts. 

Rio CVB Press Officer Alessandra Raulino says, "Many times we need a report as soon as the communication is sent out, and Meltwater's reporting is excellent for our purposes. The reach metric is huge for us."

"One amazing thing the solution lets me do is access the link of every article we pick up after we send out a press release."

Engaging Top Communicators and Detailed Reporting 

Rio CVB selected Meltwater for its complete solutions platform, providing traditional media monitoring, social media monitoring, a newsletter, an influencer contact database and a newsfeed. Every day Rio CVB features a different activity or subject, and Alessandra Raulino uses Meltwater's database to build media lists that map to each subject. The influencers tab is most useful in identifying and reaching out to effective communicators. 

After sending press releases, Rio CVB's press team can see every article that relates to their release and how publications choose to report on it. Insight into their communications is provided by media monitoring along with on-demand reports that can be easily generated and shared with others. Raulino says her reports are efficient and save her from having to find a separate solution to analyze the effect each release is having. She prizes her reports' accuracy, level of detail, and timeliness. 

The press officer says, "Meltwater shows me not only the articles that were published verbatim, but also the articles that were rewritten based on the information we included in the release."

"Every day we use the influencers section in the platform. It's how we find the best people to work with."

Meet Rio Convention & Visitors Bureau.pdf

Build distribution lists centered around subject and geography 

"Let's say, for example, that the subject is security. Using Meltwater, I can build a list that is entirely focused on influencers that have recently covered security. Because some topics require geotargeting— delivering different content based on our audience's location—  I'm able to divide my list by country."

Measure the effectiveness of their targeted messaging 

"Every day one or more times I check my Meltwater inbox to know just how Rio de Janeiro is being mentioned in the news and to get any insight into the level of pick-up after we send out a press release. If I didn't have Meltwater, I wouldn't be able to measure the effectiveness of our targeted messages."

Manage the varied demands placed on their communicators 

"Our main job is to keep the influencers around the world informed of all the good things that are happening in Rio. Rio is a city that has culture, that has technology, art, and so many other good things. The Meltwater platform is big and powerful enough to help us manage all of this richness and diversity."

— Alessandra Raulino, Press Officer, Rio Convention & Visitors Bureau

Rio de Janeiro was tabbed South America's leading sports tourism destination by the World Travel Awards in 2018. This was due in large measure to the work of the Rio CVB. In their role as ambassadors and communicators, they know that their success generates wealth and jobs. They partnered with Meltwater to further Rio's promotion efforts.

How Meltwater helps Rio Convention & Visitors Bureau generate targeted awareness, increase visitors, optimise campaign reporting and more.

Rio Convention & Visitors Bureau - Meltwater customer story

Rio Is Open for Business

Rio Convention & Visitors Bureau

Tracking the Global Footprint with Social Analytics

When Katie began building out the social media program for Google Cloud Platform, she needed a tool to track social analytics and measurement, not only in the company's own channels but the larger conversation overall. The Cloud Platform, which offers its customers access to the same infrastructure and applications used by Google in its own products, has a global reach with conversations occurring across many different countries and languages. In 2014, she turned to Sysomos (now Meltwater Social.)

Understanding the social media impact of their developer programs would be a massive undertaking without a partner who can help them in more ways than one. Meltwater Social provides them with  the insights they could not get from native social channels, plus the raw data in a robust API feed to combine with their own data sources for internal dashboards.

"First, it gives us the reach, engagement and sentiment data that we're looking for, above and beyond our own channels. We're not just interested in understanding how our own posts perform, we want to know what the larger conversation looks like. Second, with the automation, we are able to automatically pull data into our own internal dashboards, which is incredibly valuable from a time perspective."

"We found that while we had a wealth of data from native social analytics properties, they didn't give us the full global footprint of the conversations around critical programs and product areas. We also had real limitations on understanding sentiment and automating the data." To overcome this challenge, Google turned to Meltwater for support. So how exactly has Meltwater Social helped this conglomerate achieve results? "First, it gives us the reach, engagement and sentiment data that we're looking for above and beyond our own channels. We're not just interested in understanding how our own posts perform, we want to know what the larger conversation looks like. Second, with the automation we are able to automatically pull data into our own internal dashboards, which is incredibly valuable from a time perspective." There's no denying that Google understands the value of data, when asked what insights they look for in your social analytics, Katie explained, "Particularly, for some of our major campaigns and initiatives, it's really important to understand the global footprint. What was the volume? How did it compare to similar campaigns? Did it reach the demographics we expected? And, what can we learn moving forward? What is the future of social analytics for your team at Google? For our team, it will be taking it to the next level. We have done an excellent job identifying the upfront data points but we have an incredible opportunity to go much deeper in looking at the relationships between data and our larger product objectives."

MW Case Study - Google.pdf

"Sysomos [Meltwater Social] gives us the reach, engagement and sentiment data that we're looking for above and beyond our own channels. We're not just interested in understanding how our own posts perform, we want to know what the larger conversation looks like." 

"With the automation, we are able to automatically pull data into our own internal dashboards, which is incredibly valuable from a time perspective."

Particularly for some of our major campaigns and initiatives, it's really important to understand the global footprint. What was the volume? How did it compare to similar campaigns? Did it reach the demographics we expected? And, what can we learn moving forward?

 — Katie Miller, Program Manager, The Cloud Developer Relations Team

Google is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, search engine, cloud computing, software, and hardware. Their mission is to organize the world's information and make it universally accessible and useful.

How Meltwater supports Google with tracking the global impact of their brand via analytics.

Meltwater Customer Stories: Google

Google

Pair advanced monitoring and listening for real-time insights into an ever-changing market

Stay informed and always prepared to
respond to customers and influencers

Receive competitive intelligence with intuitive, easy-to-digest visualizations

Apply KPIs to Act and Communicate More Efficiently  

Fast fashion is characterized by speed and efficiency, as greater affordability requires smaller margins. Metrics and measurements hold great meaning within this clothing conglomerate and comprised a large part of what H&M Mexico wanted from their media communications platform. They needed a way to monitor and measure the progress of the campaigns they were creating in support of the various collections the company was launching. They wanted to use specific key performance indicators to refine their strategy and tweak their implementation along the way. 

They were also shopping for accurate competitive intel delivered firsthand, within a user-friendly platform, and the ability to act in times of crisis with the benefit of crisis reports containing real-time metrics 

Digital Marketing Strategist Javier Ruiz says, "We'd been using Google Alerts and Google Trends, but these didn't give us the level of granularity we needed. The results were very basic and we wanted very specific metrics. We saw that Meltwater would allow us to access information in real time and obtain reports without having to migrate data, unlike Google. We could have the information 24/ 7 in real time, firsthand, and it would all be organized and complete."

"I like to arrive in the morning, log into Meltwater, and get insight into everything that's happening instantly."

Access a Full Set of Tools Within a Common Platform  

Today Meltwater gives H&M Mexico the ability to pair advanced media monitoring and social listening with a full suite of analytics, outreach, and social engagement tools that help the retailer reach out more effectively. Meltwater enables H&M's communicators to take the pulse of journalists and influencers who are writing about their industry as well as consumers who are in contact with the brand on a variety of channels. This allows the team to optimize their outreach and become more successful moving forward. H&M Mexico's communications team can now generate crisis reports that include real-time metrics, enabling communicators to make better decisions as a crisis is unfolding. 

One such crisis arrived at the beginning of 2018 with the release of a sweatshirt design that conflicted with H&M's belief in diversity. Javier Ruiz says, "We knew the impact at the global level, but we wanted to see how much it was affecting us here in Mexico. Meltwater was able to show us the issue in detail and reveal what influencers were saying. With the insight provided by Meltwater, we issued a press release to the Mexican public to communicate how we were acting as a company to address the misunderstanding."

"Our campaigns are based on market trends. We use Meltwater to evaluate what other leading brands are doing before deciding how to align ourselves to global trends and remain in the forefront."

Meet H&M Mexico.pdf

Acquire valuable intel on competitors and stay a step ahead   

"Every two weeks we use Meltwater to review what our competitors are doing both nationally and worldwide. We can see if they launched a special promotion and discover if we had any share of voice within this digital domain. These and other indicators help us decide whether to launch a campaign in response." 

Employ crisis management tools to act responsibly and mitigate damage  

"The crisis with the sweatshirt was a test. With the Meltwater platform, we were able to get reports searching by word, brand, and hashtag. Meltwater data visualizations showed us we knew how much penetration this was having and how to react. We used this information to address the Mexican public." 

Measure the impact of their event communications support in real time  

"When we opened our flagship store on Madero Street, we used Meltwater to measure the various impacts. These included share of voice and number of impressions in the media, blogs, and social networks. We captured this as it was happening.We knew how many people were visiting and even from which countries."

— Javier Ruiz, Digital Marketing Strategist, H&M Mexico 

H&M Mexico is a part of the Sweden-based retailing giant famous for fast-fashion styling and execution. They operate 38 stores within Mexico and maintain a large online presence to communicate with customers. Meltwater's platform plays a key role in monitoring their communications campaigns— and continuously refining them.

Meltwater helps H&M measure the impact of their event communications support in real time to acquire valuable intel and stay a step ahead.

H&M - Meltwater customer story

This Is No Time to Be Fashionably Late

Ogilvy Namibia's rapid expansion, particularly over the last year, made it impossible for them to effectively track online media using manual methods. It was resource intensive to manually analyze all relevant online media, decode complicated reports and manage all their digital platforms from different spaces. 

Ogilvy understood it was time for effective social media monitoring tools to help them save time and uncover deeper insights. The need for an automated solution, as well as more intuitive reports, lead them to seek out the services of. 

Furthermore, the company wanted to discover influencers who could help with extending their audience reach and partners who would help with research and training on their digital platforms. 

"The support from the Meltwater team was tremendous in terms of educating us on how best to use the platform. It's so easy to use —  all our digital managers grasped it immediately. We have been in contact with the Meltwater team through all possible means of communication including site visits and conference calls. Instant feedback is provided. Working with Meltwater is indeed more like having a partner than a third party supplier."

Becoming Trusted Leaders in the Digital Industry 

Since starting with Meltwater, Ogilvy have seen a marked improvement in the caliber of their mediated reports. Thankfully, they are now able to assign values to otherwise unquantifiable metrics, giving them a better indication of overall brand health. 

As a consequence of the automated reporting and intuitive, the well-known advertising agency now spend less time looking at individual pages and trying to decode statistics and reports. With their extra time, Ogilvy have focused on growing the Digital Strategies Department and have grown into a trusted leader in the digital industry. It also helped that the Meltwater team was readily available to help Ogilvy at any time with any issue. 

MW Case Study_Ogilvy Namibia_ZA.pdf

"Once we prioritized Meltwater, the increase in campaign awareness, engagement and support was evident. The size of donations grew and we tracked our growing media coverage. This year, we've picked up 74 articles written about us, and we expect that number will just keep growing."

"Learning new things and staying ahead of the game is key in the advertising industry. Meltwater has allowed Ogilvy to not only keep updated with trends, but also to create them, establishing Ogilvy as a thought leader in a dynamic, competitive industry." 

"We spend less time looking at individual pages or trying to decode statistics and reports. We have grown our department and have become a trusted leader in the digital industry."  

Ogilvy & Mather Namibia is a full-service advertising agency and partner of the largest marketing communications company in the world, WPP. Founded in 1996, Ogilvy Namibia has grown into a dynamic, 21-strong office that was awarded the African Excellence Award in the Corporate Advertising category for their commitment to outstanding PR, communications and marketing strategies. A few of their many clients include Checkers, Castle Lite, KFC and DSTV. Today, Ogilvy Namibia is recognized throughout the continent as leaders in innovative thinking, brand insight and marketing thought.

How Meltwater supports Ogilvy optimise reporting.

Meltwater Customer Stories: Ogilvy

Ogilvy

The goal of The Economist is simple: connect the right people, with the right content, at the right time - all over the world. But this would prove challenging in a vast digital landscape, and given the rapid nature of social and newsmedia. After all, more than half of their audience connects with their content in digital format, and the online world can be complex to navigate. 

The team at The Economist needed to gain audience insights, start and drive relevant conversations and meet the rampant demands of a 24-hour rolling media, without compromising on quality. 

Also, a publication like the Economist is revered for credibility, thoughtful insight and relevance, which means that gaining understanding and offering value is just as important as meeting a deadline. While the team generated new and interesting data every day, they lacked the extra layer of insight that would quickly and accurately connect the separate data dots into a more meaningful story, and help their readership grow. 

The Challenge

"One of the biggest challenges we had was putting that all together into a comprehensive, insightful presentation that would allow us to really have a clear picture of where we are across the board, also a deeper dive into the insights from there. Previously we had numbers, but we didn't know what was behind the numbers."

The abundance of data was mined down to specific audiences, helping The Economist identify their readers and giving them an intricate understanding of how those readers behaved and responded. 

"We have worked closely with the team to create really targeted outreach lists and targeted databases so that we understand not only the overall brand impact that we are having but if we are having that impact amongst our target customers. So really trying to drive detail and [understand] where we will have the most impact because that's where we will move the needle for the business". - Lauren Hackett, SVP, Global Communications.

A key goal for The Economist is to align the right customer with the right content on a global scale. Therefore, a crucial task for the communications team is to listen to its communities and understand where their interests lie. According to the communications team, Meltwater "were really fantastic about working collaboratively to develop a format and a structure that would give [them] a monthly snapshot of how our brand was doing as a global brand, but also in various territories around the world." This provides the Economist with actionable data points on trending discussion points, influential figures and daily coverage updates - meaning key decisions in content planning and distribution are guided by this actionable data. 

"The reporting that we've [developed] over time, really helps us to figure out where our opportunity is as marketers, broadly defined. By looking at the themes that are being discussed externally, by looking at the themes that are being discussed in relation to the Economist and our family of brands, we can start to have better planning and make more informed decisions."

The Economist can now specifically cater to its readership, which is one of the largest in the world, offering independent journalism to curious minds.

Understand the true brand impact of their work

Using tools such as the Meltwater Explore and Social Echo, The Economist can clearly identify where and with who their brand is making an impact - guiding next steps in the communications strategy, measuring subscriptions and proving ROI.

Gain powerful marketing, media and audience insights

The global communications team needs to be able to monitor the core markets (the UK & the US) seamlessly. Therefore, access to location-based analytics means they can isolate data points and understand both markets as separate entities. Efficient reporting also means easy access to powerful insights. 

eng-052020-MW-Case-Study-The-Economist.pdf

The Economist is a trusted source for news analysis, which helps over a million people make sense of the world through news media. The team turned to Meltwater to help them achieve their primary goal: Strategically growing their readership through new subscriptions.

Learn how The Economist is using Meltwater to understand the true brand impact of their work, and to gain powerful marketing, media and audience insights.

The Economist - Meltwater customer story

Gaining powerful marketing, media and audience insights.

The Economist

Meltwater Case Study: The Economist

Monitor traditional and social channels to ensure accurate, up-to-date information

Measure and report on major crises and work to mitigate any negative impacts

Identify and target influential sources writing about aviation and air travel

Communicating Effectively During Times of Crisis 

Chileans inhabit a narrow stretch of land more than 2,500 miles long, squeezed by the Pacific Ocean and Andes mountains at each side. Flying to and from Chile includes many operational challenges. The country's location along the Pacific's Ring of Fire makes it susceptible to weather extremes and even occasional earthquakes. Service disruptions are infrequent but do happen. 

Managing communications effectively during a service disruption can make or break an airline's fortunes. Before engaging Meltwater, Air France Chile lacked several important communication tools. They weren't properly equipped to fully monitor what was being reported about them or to measure the impact of major news on their reputation. Identifying and reaching out to local media and industry influencers to provide context and additional details was extremely difficult. A four-day pilots' strike in 2016 showed the communications team the downside of not being equipped with sufficient communication tools and being forced to do everything manually. 

"We needed the ability to keep our travel agencies, sales channel, and customers fully informed when we have news about a crisis or an extraordinary situation," says Air France Chile's Marcela González. 

"At the end of the day, it's our responsibility that flight communications work on behalf of our customers, and Meltwater is the key to this."

Powerful Media Tools and Analysis in One Platform  

Meltwater's all-in-one media communications platform integrates traditional and social media tools in a single platform, enabling Air France Chile to plug into the latest news and conversations concerning their airline. Comprehensive media monitoring, coupled with sentiment analysis, allows them to measure how a major event is perceived by the public and work to mitigate any negative impacts on the airline and its partners. The platform's influencer database further allows the communications team to identify and target important journalists specializing in aviation and air travel and work through them to present a more complete picture to the public. These journalists may then become important go-to media resources in the future. 

Taking stock of a situation and effectively planning a course of action requires a comprehensive view of all media. Marcela González says, "We monitor traditional and social media channels constantly to ensure that our work in marketing and communications benefits everyone. Accurate, up-to-date information is key to limiting the negative impact an event has on our customers."

"Monitoring is both a thermometer and a guide. It alerts us to customer sentiment, guides our actions, and introduces us to valuable new media resources."

Meet Air France KLM.pdf

Manage crises by monitoring efficiently through all channels 

"Situations become more complicated when flights are canceled close to the scheduled flight time. This forces us to move faster and become more focused on every detail. Meltwater's traditional and social media monitoring is invaluable for us to manage these situations effectively." 

Go beyond media mentions to understand audiences and industry trends 

"Meltwater reports help us take stock in the face of extraordinary situations. Now we track our mentions in the news, and go much deeper by measuring the sentiment, reach, and advertising weight of this coverage. Meltwater helps us rank ourselves against competitors and learn how the media and the public perceive our brand." 

Target key influencers to become important go-to resources in the future 

"Every airline faces multiple issues requiring different communication capabilities. A pilots' strike is different from a weather delay or an accident. This means identifying qualified media outlets and journalists and working with them to deliver clear and truthful information. With Meltwater, we can do this."

— Marcela González, Marketing and Communications Director, Air France Chile 

Air France is one of the world's preeminent airlines and has been flying to and from Chile for more than 80 years. Chile's weather, topography, and culture often create operational challenges that require informed crisis management. Air France Chile relies on Meltwater's media communications platform to help achieve this.

Meltwater helps Air France go beyond media mentions to understand audiences and industry trends.

Air France - Chile - Meltwater customer story

Navigating in Heavy Weather

Air France

Understand public perception at all times by tracking brand mentions across traditional and social channels

Track campaign progress as well as key industry topics and report on them via shareable dashboards

Counter any potentially damaging narratives before they spin out of control

Responding in Real Time to Developing Threats 

Financial services companies understand that time is money and reputation matters. Continual scrutiny from the business press as well as people speaking freely on social media created a need at Santander Río for a platform that could monitor and assess their standing with the public.  

Because the bank plays such a pivotal role in Argentina's economy and communities, using metrics to understand perception of the bank's products and services became essential. The communications team was also anxious for insights on how their marketing campaigns and public outreach were being received. 

In addition to reliable data, the PR team wanted to easily share alerts with each other and key stakeholders within the bank. The ability to monitor on the go from anywhere was a must-have feature for 24x7 insight into ongoing media commentary. 

Corporate Communications Analyst Guido Matijas says, "The business news cycle is relentless. The main challenge was to monitor in real time and stay on top of relevant mentions on social media and in the news. I've developed a habit of sharing notes with colleagues right from the mobile app." 

"There are important stories you become aware of that interest you. Having a platform that allows you to follow every development is vital."

Comprehensive Monitoring and Close Coordination 

Today Santander Río uses Meltwater to monitor brand mentions across all traditional and social media channels. Keyword searches further allow them to monitor and research an unlimited number of topics. If a critical mention or complaint gains steam, the communications team uses Meltwater to collect and assess other comments related to the topic. 

Meltwater's powerful analytics enable the bank?s communicators to measure customer and public sentiment. Shareable dashboards and close coordination with the social networks team helps determine whether further action is required.

An internal newsletter and multiple RSS feeds round out the Meltwater offering to ensure all stakeholders are well informed. What the team is doing with Meltwater is clearly working. By countering narratives before they widen into something bigger and potentially damaging, Santander Río appears responsive and in control to both their customers and shareholders.  

Guido Matijas is quick to credit the platform and its mobile app, saying "Meltwater's tools enable us to detect and anticipate issues that, left unaddressed, could easily become threats down the road. Meltwater has become an excellent strategic communications partner by looking out for our interests."

"Meltwater is fundamental to our success. It plays a key role in helping us respond to inaccurate or incomplete information before it acquires traction with the public."

Meet Santander Rio-2.pdf

Formulate and execute long-term media strategies 

"Our workday begins with Meltwater's media monitoring reports. Based on the sentiment and our level of exposure, these reports dictate everything that follows. We use the platform's intelligence to help us craft the messages we want to convey to our stakeholders and to create our communications strategy." 

Monitor events and alert colleagues from anywhere via the mobile app 

"The mobile app offers me a real-time snapshot when I'm on the road. The sentiment analysis is like a thermometer that reveals how people feel. Changes in public opinion appear right in the app. If I get an alert or an important mention, I can share this with my team and we can jump into action."

Assess message reach and audience perception via shareable dashboard  

"People here love the analytics and frequently share the dashboards with colleagues in other departments. Meltwater has made the dashboards more intuitive and easier to use. They're also now easier to secure—— you can assign passwords to your dashboards— which is a big deal when you're handling sensitive data."

— Guido Matijas, Corporate Communications Analyst 

Serving 3.5 million customers and more than a quarter million businesses, Santander Río is Argentina's largest private bank, with headquarters in Buenos Aires. They began using Meltwater's media intelligence platform
to better understand the communities they serve —  and get closer to them.

Meltwater helps Santander Río Bank formulate and execute long-term media strategies.

Santander Rio Bank - Meltwater customer story

In Touch with Their Community

Santander Rio Bank

Gain insights from local and global coverage and respond to media in real-time

Provide executives and senior engagement with high level reports to help inform
business strategy

Stay up-to-date with industry trends and news

Outside Insight to Inform Business Strategy

Prior to using the Meltwater media intelligence platform, it was a challenge for the Olympus Australia and New Zealand communications team to monitor local and global media coverage as well as industry news and trends.

Since Olympus started utilising the Meltwater platform three years ago, the team has the ability to gain additional insights from global coverage, the ability to monitor media in real time, and provide the C-Suite with high level reports to help inform business strategy. “Meltwater has improved my team’s efficiency and it saves time. We can better understand our customers and audiences, and we are constantly updated with industry trends and news.” says Michael Tsoukalis.

"The increased functionality of themobile app has really rounded off a robust and ready-to-use at any time and on any device functionality set to allow me to always stay on top of sentiment and news. I have found local support and coverage has typically added great value in helping me better utilise the platform. Thanks Meltwater!"

2020 Olympus Case Study.pdf

The Meltwater platform has brought a market intelligence function to Olympus Australia and New Zealand and has allowed the team to partner closely with internal stakeholders both directly by sharing relevant news items with them as well as via the creation of a weekly Intranet News Digest. The increased functionality of the mobile app has really rounded off a robust and ready-to-use real-time media monitoring service that enables the team to always stay on top of sentiment and news.

Olympus is a world-leading manufacturer and distributor of high-quality optical, electronic and precision engineering products, for scientific, medical, industrial and consumer applications. Olympus’ mission is to have a profound and positive impact on society by making people’s lives healthier, safer and more fulfilling through their products and business activities.

Meltwater provides Olympus with high-level reports, monitors global coverage, and tracks industry trends

Using Real-time Insights to Inform Business Strategy

Olympus

Get a better understanding of potential clients

Like lots of communications professionals, Roxana Tintea, Planning and Insights Manager at Hill+Knowlton Strategies wears many hats. "On a day to day basis my role ranges from bringing on new business, to educating stakeholders, to crafting bespoke media monitoring services for clients and helping them achieve their strategic goals." Roxana required a solution that would help facilitate her daily tasks.

"Many PR teams are having to fight for their budget and justify their existence through ROI. However, they struggle to demonstrate their value internally without visual, easy to understand data. Before Meltwater, I found it difficult to help clients understand how they were performing. Many of them used Google Alerts, which just isn't ideal due to the small source base, meaning they only saw a small snapshot of the wider picture."

Roxana has used a number of different media intelligence platforms. Before switching to Meltwater, she found it time-consuming having to set up new searches. "Other platforms are not always user-friendly and involved contacting support to change simple things." With so many tasks to juggle as it is, Roxana didn't have time to waste on administrative tasks and so searched a more intuitive solution.  

"Many of my clients have the perception that media monitoring is scary. However, measurement is crucial for brands to justify why their
campaigns are effective. Using a range of metrics, I get a bigger picture of how the brands are performing. The more data sets the better as I can spot patterns and potential opportunities and threats. The benefits of Meltwater are obvious. It's really easy to use, quick, and I can easily make changes to my keyword searches without having to speak to technical support."

An easy to use, customizable media intelligence tool  

Roxana appreciates how user-friendly Meltwater is. "Many of my clients have the perception that media monitoring is scary. The benefits of Meltwater are obvious. It's really easy to use, quick, and I can easily make changes to my keyword searches without having to speak to technical support. The help section within the platform has loads of 'how-to' guides and videos." Roxana feels from an agency perspective that Meltwater is the best choice to suit her needs. "It's visually appealing, allows backdating of content and offers the most flexibility out of all the other media monitoring platforms I've used." 

Roxana uses Meltwater as a business development research tool. To ensure their company has the best chance of being chosen, Roxana uses the media intelligence platform to get a better understanding of the potential client, their competitors and the full media landscape. "I'll look at their online media coverage over a 6-12 month period and analyze what media they've been featured in, the tone of conversations, whether they've had any big spikes around launches or crises and then do the same around their key competitors. I'll then benchmark the brands analyzed to understand who's most positively discussed, how much of a share of voice they have in their industry and more." This helps H+KStrategies to personalize their pitch. The data can also be used when bringing the potential client onboard, ensuring they create a more effective strategy. 

Another way Roxana uses Meltwater's media intelligence solution is to 1) show her clients the value of what H+KStrategies is doing for them 2) help her clients justify their existence internally. "Measurement is crucial for brands to justify why their campaigns are effective. Media monitoring helpsmy clients understand whether they are meeting their business goals. Using a range of metrics, I get a bigger picture of how the brands are performing. The more data sets the better as I can spot patterns and potential opportunities and threats."

Hill + Knowlton Strategies is a global public relations consulting company, with 90 offices in 52 countries. Hill & Knowlton strategies believe that in today's digital world, the strongest companies need to align their business and communications strategies around performance and
purpose to drive audience preference. Their goal is to put the public back into public relations, and that charge shapes every area of our practice.

How Meltwater supports Hill + Knowlton Strategies spot opportunities and threats.

We have clients all over the world and here are some of their stories.

Booz Allen Hamilton

Rio Convention & Visitors Bureau

Google

H&M

Ogilvy

The Economist

Air France

Santander Rio Bank

Olympus

Hill + Knowlton Strategies

Splash Communications

Kubota

LEWIS Pulse

Innovate BC

Vans

Sodastream

Save the Children

Canadian Football League

Infiniti X Digital Business Lab

European Olympic Committees

The Salvation Army

Pride In London

Fred Perry

Medicines Sans Frontier

Old Dominion University

SaskEnergy

Guinness World Records

Food For The Poor

Plan International

LINK

Belize Tourism Board

Fund For Peace

Seventh-Day Adventist Church

Goodman Media International

The Ohio State University

Brote

Keller Williams Realty

Aeromexico

Acciona

Search for Common Ground

Union Gospel Mission

TECHO

Todos pela Educação (All for Education)

360i

DNV GL Healthcare

ChizComm

Get in touch to hear how we can support your business—whatever the industry or vertical.