Access real-time data and insights across channels

Create engaging, data-driven pitches that drive new business

Optimize workflows throughout global operations

Global teams need robust solutions. This is especially true for Red Havas, whose teams operate across a dozen markets worldwide. And with many of its clients present in multiple markets, the agency needed a way to streamline workflows and consolidate tools. 

In particular, the agency wanted to eliminate inefficiencies, both for itself and its clients. Looking to different platforms for data on different channels that then had to be migrated into another standalone tool taxed workflows and budgets alike.

Red Havas used Meltwater’s solutions to optimize operational efficiency, getting its far-flung teams on the same page. Instead of jumping from software to software, Red Havas’s social listening, media monitoring, and social media marketing efforts are now consolidated into the Meltwater suite. While teams in different markets once used various tools, they now enjoy more seamless collaboration. 

Aligning workflows with Meltwater gave Red Havas even more room to level up its strategies. For example, it used social analytics insights to develop an influencer engagement and marketing strategy. Using our Klear platform’s comprehensive audience demographics segmentation, the agency was able to identify three categories of influencers — narrators, distributors, and creators — and customize their influencer outreach and selection strategies to each client. “This is a really key focus for our business, says Tiller, and “bringing it all into one plethora of tools and then being able to present that back is what we value in the partnership.”

As an added plus, optimizing operations helped Red Havas optimize budgets. “That’s something that we can pass on to our clients and that’s something they appreciate,” says Tiller. 

“I think one of the most significant outputs from our partnership is just new business conversion,” says Tiller. 

As it nurtures new prospects and existing clients, Red Havas often turns to Meltwater early to help identify critical solutions that may meet these businesses’ needs. That partnership has led to new, customized product offerings that grow the agency’s services and support its mission to redefine PR. 

Meltwater aided Red Havas in developing a bespoke evaluation framework called the Merged Media Score to match its understanding of modern audience and consumer behavior. The Merged Media Score integrates key metrics — including prominence, social echo, volume, and sentiment — social media, digital news, and online community channels into an omnichannel scoring system.

Armed with competitive insights that capture precisely how consumers are engaging with brands across different mediums, the agency provides current and prospective clients with custom Merged Media Score reports that make its data-powered strategies come alive.

“Putting a solution in place for them and showing them how it could really look and work, that’s something a client gets excited about when they see that in a new business proposal. It has definitely helped us get new business opportunities across the line,” says Tiller. 

“We've worked with Meltwater to create custom methodologies, and really have been able to unlock insights that we otherwise wouldn't have been able to offer to our clients by using their tools. Whether it's earned social influencers, whether it's organic or paid, Meltwater is able to mirror our exact agency model and the needs that we have. That's hard to find.”

Having the power to tap into consumer conversations becomes newly urgent when PR crises arise.

When a Red Havas client in the automotive industry faced a global product recall, the agency needed the ability to monitor company messaging, public reaction, and audience engagement. It turned to Meltwater for comprehensive social listening and media monitoring that could measure sentiment, media exposure, and share of voice.  

The agency used Meltwater’s social listening and media monitoring solution, Explore, to set up a crisis management engine for continuous, real-time monitoring across media channels and social media platforms. 

“For marketers, it's important to keep front of mind that, to the audience, their brand is all one experience, regardless of how many channels they're interacting across,” says Tiller. “What Meltwater is able to offer us is a clear insight into how the brand is being perceived and engaged with across all those different channels, and then allows us to tell a clearer story and develop strategies with that insight in mind.”

With comprehensive consumer and audience engagement insights, Red Havas was able to plot a years-long communications plan for its client, taking it through the recall crisis and beyond.

Our real-time alerting and spike detection, which identifies unusual surges in mentions or keywords, helps the agency identify potential crises early. When one does hit, Red Havas instantly links with Meltwater to identify the solutions it needs to help shape its management and response strategy.

Meltwater Customer Story - Red Havas.pdf

In an industry constantly adapting to changing audiences and consumers, Red Havas uses Meltwater to make sure its clients stay ahead of the curve. From real-time data gathering and analysis to customizable measurement and reporting tools, Meltwater’s all-in-one solutions empower Red Havas to keep pushing the bounds of public relations and storytelling.

Pushing the bounds

Meltwater Customer Story: Red Havas

As a global PR agency built for the modern world, Red Havas and its clients were overwhelmed with fragmented data. 

To combat this, the agency developed its industry-leading Merged Media model — focused on measuring the convergence of paid, earned, social, and experiential media — to reflect how audiences consume information today. Since 2015, Red Havas has used Meltwater not only to capture this data but also to understand what it really means for its clients.

Discover how Red Havas uses Meltwater's media monitoring and social listening features to protect its' clients' reputations — as well as drive new business for the agency.

Red Havas — Meltwater Customer Story

How Red Havas drives new business with Meltwater

Red Havas

Never miss a mention — both in news and on social — in multiple languages

Proactively manage their reputation with real-time alerts and insights

Use the mobile app to stay current anytime and anywhere

Challenge

"Along with ongoing news coverage, we have very strong social networks— Instagram, Facebook, Twitter, and YouTube— and we needed monitoring capable of tracking both traditional and social media channels."

Solution

"I use the mobile app a lot. It's fast and agile, and alerts me to what's happening in the moment. I can clearly— and almost instantly— grasp a message's content from the keywords that Meltwater surfaces for me."

Meet Seventh-Day Adventist .pdf

Summary

Founded in 1863 in the northern USA, the Seventh-Day Adventist Church is the world's fifth-largest Christian denomination. Active in South America from the early 1900s and with local headquarters in Brazil, they rely on Meltwater for media monitoring, analytics, reporting, a newsletter, a mobile app, and social media.

Meltwater helps Seventh-Day Adventist Church understand their audience and identify social trends by being able to adapt to changing needs.

Seventh-Day Adventist Church - Meltwater customer story

Doing God's Work

Seventh-Day Adventist Church

Organically reach 200 million via Twitter

Meltwater Customer Story - Fox Sports.pdf

FOX Sports is the umbrella entity representing 21st Century FOX's wide array of multi-platform sports assets. FOX Sports is known around the world as an innovator in the areas of live sports broadcasting, news and presentation. It is available in 88 countries, in 216 million homes, and in 8 languages. FOX Sports currently holds broadcasting rights to the German Bundesliga in over 80 territories.

Discover how Meltwater helps Fox Sports accurately segment, analyze & define a relevant audience of football fans before launching influencer campaigns.

Fox Sports - Meltwater customer story

Fox Sports

Manage every aspect of a client's PR needs, from media mix to reputation management

Apply qualitative and quantitative data to reveal market patterns and trends

Report on demand and alert clients to the latest developments in their industry

"More often now clients are asking us for numbers—and insights using numbers—revealing where they stand in the marketplace."

"Meltwater gives us the resources of a big agency while still allowing us to be the nimble and creative and quick-adapting team that we are."

Meet Goodman Media International Inc..pdf

Goodman Media is an integrated communications firm based in New York City. Since their founding in 1996, their clients comprise a who's who of leading multinationals, including Sony, GM, British Airways, Philips, and Telemundo. They employ a results-driven approach featuring Meltwater to deliver measurable ROI to clients.

Learn how Meltwater helps Goodman Media International monitor and manage client reputations in real-time more effectively.

Goodman Media International - Meltwater Customer Story

Goodman Media International

Target influential communicators to connect with them and distribute FFP's message

Accurately assess the impact of their communications in a multi-media landscape

Perform multiple functions from a single platform

"Our biggest challenge is reaching global audiences that understand that, in the end, helping one country's neediest people actually helps all countries. Unfortunately the media environment now is so fragmented and noisy, and it's changing moment by moment."

"Poverty in developing countries is unlike poverty in the US, in both scope and response. Meltwater is helping us get the attention of relevant newspapers, TV, radio, bloggers, and social media. Meltwater is our outreach and distribution tool. It also provides us with all of the analytics we need to track the hits we're getting, assess our global reach, and report our results."

Meet Food for Poor.pdf

Florida-based Christian charity providing food, other basics, and opportunities for long-term development to impoverished families and communities in 17 Caribbean and Latin American countries. Meltwater's influencer database, media monitoring, and reporting help FFP generate support.

See how Meltwater helps FFP to increase the ROI on their comms strategy through targeted newsletters and influencer management.

Food For The Poor - Meltwater customer story

Saving Lives, Transforming Communities, Renewing Hope

Food For The Poor

Keep team and league officials up to date on trending storylines

Create boardroom-ready reports showcasing program ROI

Free up PR team's bandwidth to focus on additional priorities

"Meltwater always goes the extra mile. For example, I asked our service rep for quick help on a report, and not only did he answer my questions, but he sent me a report based off our conversation, including little but important things like each team and event logo populated in the background. This kind of attention to detail is what really wows our execs."

Canadian Football League.pdf

The Canadian Football League (CFL) is Canada's version of the NFL, with nine teams playing 18 games from June to November. Each year their championship, The Grey Cup, is Canada's largest sporting and media event. This high-scoring league uses Meltwater to accurately report media ROI to leadership and event sponsors.

Discover how Canadian Football League uses Meltwater to measure the impact of their comms strategy and create boardroom-ready reports.

How Meltwater supports Canadian Football League

Northern Stars

Canadian Football League

Capture and measure mentions related to
them and the key themes they are tracking

Uncover insights that help determine where
they should allocate their limited funds

Build a media list of journalists receptive to
their message and secure key coverage

"We knew the value of promoting Belize through social media platforms like Instagram, so we decided social media metrics, along with traditional coverage, were a must-have."

"After looking at the mentions in the platform, we can reach out to partners that mentioned us so that they can still post about our initiatives."

Meet Belize Tourism Board.pdf

The Belize Tourism Board (BTB) is the government body responsible for the licensing and marketing of the small Central American nation's tourism industry. It supports tourism-affiliated businesses through many initiatives, programs, and policies. Meltwater media monitoring and analytics provide the BTB with a huge
assist.

Discover how Meltwater helps Belize Tourism Board capture relevant mentions and pull unified metrics across all initiatives.

Belize Tourism Board - Meltwater customer story

Wish You Were Here

Belize Tourism Board

The Challenge

“Because we are an independent agency we are able to make decisions very fast, we’re able to action things very quickly and we can be very agile. Our approach to any type of campaign or work that we do is centered around data, insights and creativity”.

“I would see the relationship with Meltwater continuing to develop and evolve alongside our growing global business needs and expect it to become even more strategic and see us working even more closely together than we have before to ensure we provide the best services for our clients”.

TEAM LEWIS is a global marketing agency, founded in 1995, which services clients from 24 offices around the world and has a team of over 500 people. Their specialty? Using data and insights to inform creative marketing and communication campaigns for an international list of clients. Connection is at the heart of everything they do, as they bring together businesses and audiences through creativity, innovation and insights.

Learn how TEAM LEWIS is using Meltwater to understand the true brand impact of their work, and to gain powerful marketing, media and audience insights.

TEAM LEWIS - Meltwater customer story

How Team Lewis connects with audiences through influencer marketing

TEAM LEWIS

Meltwater Customer Story: TEAM LEWIS

Boost their metadata sources to include balanced social media data, increasing the integrity of their data insights

Build brand awareness on the importance of identifying audience interests and optimizing content marketing strategies

Win clients and increase quality lead flow

As more companies are incorporating the ethos and importance of content marketing, Immedia is well-positioned in the industry to deliver the best strategies for our clients and partners.

Being a Leader in the Content Marketing Industry

Powerful insights are driven by robust data integrity. Meltwater's API has greatly enhanced our dataset, which Contrend's algorithms use to generate the most effective content recommendations and predictions.

Getting a Step Ahead in Content Marketing

There is still an untapped opportunity for many of our partner agencies across the region and Immedia has invested early to use our data to leverage what clients really want to get as insights. With their product Contrend, they are showing the scalability by taking the product globally as the Meltwater data lake tracks any country and language. It's a pleasure to work with their team!

Meltwater's API In Action

Immedia Case Study.pdf

The Impact

Launched in 2018 by renowned content marketing experts, Peter Bakker and Richard Jones, Immedia Content offers innovative content strategy development and marketing built on a data-rich foundation to maximize audience engagement. Its team of content strategists and editors, supported by their global network of multilingual contributors, creates diverse, effective formats of content for their clients.

Using Meltwater's API to enhance existing datasets, Immedia Content and Contrend have been able to bolster their social media insights.

Immedia Content

Using Meltwater's API to bolster existing datasets

Quantify their share of voice, campaign performance and proactively measure Marketing efforts

Save time through managing all of their social channels in one platform

Understand competitor activities and customer sentiment

Previous to partnering up with Meltwater, we didn’t have a structured way to benchmark our Marketing efforts against our competitors, it was more of a gut feel before. Now, we are able to quantify our share of voice, our campaign performance and proactively measure our efforts.

The Solution

The consolidation of the Meltwater solution is great! Now, I don’t need to look at different platforms all the time to get the information that I want, I can get everything all in one place. I can see all of the social listening across the board and manage all of our social channels in one platform. That has saved me so much time.

GTA TeleGuam Case Study (Mar 22) (1).pdf

As the legacy telecommunications provider in Guam, GTA has been servicing the residents of the island with mobile, broadband and TV services since 1950. With a population of fewer than 200,000 people, Guam’s telco market has been heating up and competitors have been jostling for new subscribers through new mediums such as social media.

GTA rebranded in 2019 with a new slogan - “We Start With You”. The centre of the company’s ethos is their customers, with a keen focus on listening, managing and solving issues quickly.

Prior to partnering with Meltwater, GTA had no formal social listening tools in place but they were managing their social media channels through another provider.

Meltwater helps GTA TeleGuam to have a consolidated social listening and social media management tool, helping with monitoring competitor activities, understanding customer sentiment and responding to queries in a logical and timely manner.

GTA TeleGuam

Helping Guam's leading telco brand with all-in-one social media management

"For a fast-paced sector such as the gaming industry, we constantly need to be on our toes. We need all the media intelligence we can have to fully capitalise on what is trending in the industry. With Meltwater, DIFY is able to do that in double-quick time and we are always ready to roll out the next strategy."

DIFY Case Study_Meltwater.pdf

Founded in 2018 by Marjorie Poon and Roy Kek, the two friends set up an integrated communication agency DIFY after they saw a window of opportunity to provide tailored marketing services for emerging markets such as the blockchain technology, gaming and esports sectors. Primarily, DIFY provides three core services: public relations, digital marketing solutions, activations and events.

DIFY first made its foray into the gaming and esports industries when they worked with a local gaming space provider, Bountie Arena, in 2019. Whilst learning more about the industry, DIFY became more vested in helping the industry to grow. With incredible growth seen in the last 2 years, DIFY continues to champion and support the gaming community.

Read this case study to learn how esports and blockchain agency, DIFY, uses Meltwater to spot trends and report on their PR and marketing campaign results.

Meltwater Customer Stories: DIFY

Becoming a trusted thought leader in the esports industry

DIFY

Acquire insights and understand context to optimize their message

Connect with their youthful target audience across all channels

Analyze and report to senior leadership on demand

"Making our message resonate required a platform that could measure our performance and enable us to make more-informed decisions."

"Amplifying our message of inclusion requires having a tool like Meltwater to monitor and measure our performance and guide us in making the right decisions."

Meet Techo.pdf

Through the collaborative work of families living in extreme poverty with youth volunteers, TECHO seeks to overcome poverty in slums. TECHO is convinced that poverty can be permanently eradicated if society as a whole recognizes poverty as a priority and actively works towards overcoming it.

Read this case study to learn how the Meltwater media intelligence software helps TECHO scale effectively in support of ongoing growth.

TECHO - Meltwater customer story

Joining Forces to Overcome Poverty

TECHO

Get ahead of emergencies and breaking stories by receiving immediate email alerts

Automate and fine-tune media monitoring by filtering coverage geographically

Share accurate information with the government and the public 24 hours x 365 days

"Gone are the days when you can monitor social media manually. Automating it allows you to act with more urgency."

"We work hard to earn the trust of the company's leaders as well as the government. Meltwater helps us deliver on the challenges of communicating accurately and immediately."

Meet SaskEnergy.pdf

SaskEnergy is Saskatchewan's natural gas utility. Its 400,000 customers are dispersed across a vast area in which temperatures can reach -40 degrees. Heat is in high demand here and natural gas is a resource that requires fulltime attention, often testing the mettle of the utility's Government and Media Relations team.

Read this case study to learn how the Meltwater software helps SaskEnergy keep tabs on social media content and provide context in real-time.

SaskEnergy - Meltwater customer story

Building Trust and Warm Relations

SaskEnergy

Understand public perception at all times by tracking brand mentions across traditional and social channels

Track campaign progress as well as key industry topics and report on them via shareable dashboards

Counter any potentially damaging narratives before they spin out of control

"There are important stories you become aware of that interest you. Having a platform that allows you to follow every development is vital."

"Meltwater is fundamental to our success. It plays a key role in helping us respond to inaccurate or incomplete information before it acquires traction with the public."

Meet Santander Rio-2.pdf

Serving 3.5 million customers and more than a quarter million businesses, Santander Río is Argentina's largest private bank, with headquarters in Buenos Aires. They began using Meltwater's media intelligence platform
to better understand the communities they serve —  and get closer to them.

Read this case study to learn how the Meltwater Media Intelligence software helps Santander Río Bank formulate and execute long-term media strategies.

Santander Rio Bank - Meltwater customer story

In Touch with Their Community

Santander Rio Bank

"I would say that you need to have competitive intelligence. Competitive intelligence is necessary to know whether your communication efforts are working"

The Salvation Army uses Meltwater media monitoring to keep an eye on what's being said about them in editorial and social media. Using Meltwater's media monitoring, they can then view and analyse the data presented and develop various reports to guide strategic decision making. In addition to this, The Salvation Army also uses Meltwater's press tool to find relevant journalists to contact and spread awareness.

Read this case study to learn how the Meltwater Media Intelligence software supports the Salvation Army with monitoring their industry and competitors.

Meltwater Customer Stories: Salvation Army

The Salvation Army

"Social listening helps us better understand whether key messages are resonating or becoming lost in the noise. The best way to increase engagement with our audience is to focus our communications around topics that our audience deem important. In 2013-2014 Pride grew by 135%, from 2014-2015 growth peaked to 215% and indications suggest 2016's community growth will follow the same trend."

MW Case Study - Pride in London.pdf

Pride in London is an annual festival and parade held each summer in London to celebrate the LGBT+ community. Pride aims to raise awareness of LGBT+ issues and campaign for the freedoms that will allow the community to live on genuinely equal footing. The festival is a chance to be visible and speak loudly about what the community has achieved, how far they have come and what is still needed to progress.

Read this case study to learn how the Meltwater Social Media Intelligence Suite helped Pride in London with growing their community by 215%.

Meltwater Customer Stories: Pride in London

Pride In London

Create more topic-centric content to inform diverse audiences

Significantly reduce time consumed in data collection processes

Capture the dynamic conversations in the Chinese social media landscape

“Delivering quality, audience-focused content is imperative in an industry like ours. Our customers engage greatly in the Chinese social media space. We recognise that there is a wealth of valuable insights there to help us better understand them.”

“We take pride in the products that we deliver. We believe in order to better serve our customers, we need to greatly listen to the voice of our customers. With Meltwater’s expertise in the Chinese social media space, Manulife-Sinochem is creating richer content to better learn about customers and develop better products for them.”

[HK] Manulife Sinochem Case Study (Oct 2021).pdf

Impact

Formed in 1996, Manulife-Sinochem is the leading entity and first joint venture in the life insurance industry in China. The company has more than 17,000 employees and over 1.8 million clients across China. Manulife-Sinochem offers a diverse and comprehensive range of products to cater a multitude of customers looking to secure their financial horizons.

Read this case study and learn how the Meltwater Media Intelligence Suite helps them analyse mindshare in the Chinsese life insurance market.

Manulife-Sinochem Case Study

Analysing Mindshare in the Life Insurance Market

Manulife-Sinochem

Finally Measure the Impact of Our Media Outreach

Find Industry-Relevant Journalists to Write About the Work We're Doing

Efficient and Timely Day-to-Day News and Social Media Monitoring

"Meltwater has exceeded our expectations - we began using the platform to be able to efficiently monitor our news and mentions, but it became even more valuable to us. It makes monitoring news more efficient, keeping track of changing and dynamic news about crises around the world has become easier and it has allowed us to successfully and closely follow important issues. The team has been really helpful with any kind of assistance we may need - often working on short and urgent timelines for us when the organisation needed more focused monitoring."

MW_Case Medicines Sans Frontier_IN.pdf

MSF (Médecins Sans Frontières translating to "Doctors Without Borders" in French) is an international humanitarian medical non-profit organization best known for its projects in conflict zones and in countries affected by endemic diseases. Founded in Paris in 1971, MSF has impacted and saved thousands of lives in their work to create medicines and vaccines for diseases such as HIV/ AIDS, malaria and tuberculosis, often in poverty-stricken and unforgiving environments.

Read this case study and learn how Meltwater supports Medicines Sans Frontier with measuring the impact of their media outreach.

Meltwater Customer Stories: Medicines Sans Frontier

Medicines Sans Frontier

Keep a close eye on movements in the market and build the agility to quickly tap on opportunities to stay ahead of the competition.

Automatically report on key metrics such as audience sentiment, trending themes, and media exposure every time they run a campaign

Consolidate both owned and earned media data into an integrated dashboard for a single source of truth

LinkAja is an Indonesian mobile payment platform whose goal is to facilitate smoother, safer and hassle-free financial transactions. First launched in 2019 and with investments from companies like Gojek and Grab, it has grown to become one of the top ewallet player in the country.

Read this case study and learn how the Meltwater Media Intelligence Suite helps LinkAja stay ahead in the competitive e-wallet space in Indonesia.

We have clients all over the world and here are some of their stories.

Seventh-Day Adventist Church

Fox Sports

Goodman Media International

Food For The Poor

Canadian Football League

Belize Tourism Board

TEAM LEWIS

Immedia Content

GTA TeleGuam

DIFY

TECHO

SaskEnergy

Santander Rio Bank

The Salvation Army

Pride In London

Manulife-Sinochem

Medicines Sans Frontier

LinkAja

Kubota

ChizComm

We have clients all over the world and here are some of their stories.

Seventh-Day Adventist Church

Fox Sports

Goodman Media International

Food For The Poor

Canadian Football League

Belize Tourism Board

TEAM LEWIS

Immedia Content

GTA TeleGuam

DIFY

TECHO

SaskEnergy

Santander Rio Bank

The Salvation Army

Pride In London

Manulife-Sinochem

Medicines Sans Frontier

LinkAja

Kubota

ChizComm

Get in touch to hear how we can support your business—whatever the industry or vertical.