Situation
LEWIS needed to show that social conversations about a brand were undifferentiated from its competitors in a visually impactful way.

Solution
Meltwater Social enabled LEWIS to quickly analyze the online conversations of the brand against its main competitors, and create visuals that illustrated the similarities.

Impact
These visuals helped LEWIS to prove its point in an intuitive, powerful way, clearly demonstrating that the brand?s messaging was not differentiated enough from its competitors.

LEWIS is a leading integrated communications agency with a fast-growing digital arm; LEWIS Pulse. 

The agency uses Meltwater Social to help win new business pitches by allowing the team to perform extensive research in a short amount of time, providing a deep level of insight that would be intensely time-consuming to achieve manually. 

Gugs Sarna, Head of LEWIS PulseUK, explains: "We use Meltwater Social in the new business process as it allows us to have a wider understanding of a prospects' digital footprint. It gives us the opportunity to include competitor audits and general industry insights, which provides great ammunition as we can reveal insights many are often unaware of." 

With over 12 months of historical Twitter data and even more from other social platforms, Meltwater Social provides social strategists with a goldmine of insight on consumer attitudes and conversations, which can be explored and analyzed at will. 

This gives LEWIS the ability to underpin its creative thinking with hard data that adds authority to its ideas. Meltwater Social also helps LEWIS to make its proposals more visually engaging, with charts such as BuzzGraphs and word clouds that can easily be copied into presentations. 

"In one example, we wanted to demonstrate that consumer conversations about a brand were indistinguishable from its competitors. Meltwater Social enabled us to prove that point with hard data while presenting it in a visually impactful way, which immediately showcased the issue." 

Challenge

"We use Meltwater Social in the new business process as it allows us to have a wider understanding of a prospects’ digital footprint. It gives us the opportunity to include competitor audits and general industry insights, which provides great ammunition as we can reveal insights many are often unaware of."

We're encouraged to think differently, and Meltwater Social helps us do that.

"We're a global agency," says Sarna, "so it's critical that we are able to use consistent metrics and measurement standards around the world to help clients accurately compare how campaigns are performing across multiple markets."

Meltwater Social provides a historical archive of all social media conversations (including the full Twitter firehose) rather than a limited set of keyword searches, meaning it's possible to compare your activity against competitor campaigns, using the same metrics.

Many of LEWIS' campaigns depend upon building relationships with influencers to help reach target audiences. The agency uses Meltwater Social to help identify the most influential people within different subject areas and markets. This provides an understanding of how various groups discuss topics and who the most important voices are within those communities.

Meltwater Social has no limits on keyword searches or results volumes, so any number of brands or topics can be analyzed on the fly without having to preemptively set up the required searches.

This means that LEWIS is able to use Meltwater Social to produce analytics reports that other tools cannot, like comparing share-of-voice against any number of competitors or analyzing messaging cut through. Meltwater Social provides the flexibility to explore different ideas and test hypotheses with no restrictions.

"We're encouraged to think differently at LEWIS, and Meltwater Social helps us to do that," says Sarna. 

Impact

Lewis.pdf

LEWIS Pulse is a leading integrated communications agency with a fast-growing digital arm that has used Meltwater Social to create winning new-business pitches and offer innovative digital services to clients.

Discover how Meltwater helps LEWIS Pulse accurately prove ROI and compare how their client's campaigns are performing across multiple markets.

LEWIS Pulse - Meltwater customer story

Winning New Clients and Increasing Profitability

LEWIS Pulse

Easily tier media coverage to share internally or externally with a couple of clicks

Reach out to experts and media influencers to maximize coverage and gain partners

Extract greater value from events, search, and more by leveraging their service rep

Growing Innovation's Footprint in British Columbia 

Headquartered in Vancouver, Innovate BC are big on communication, with a fifth of their organization devoted to accumulating intelligence and sharing it with partners and the public. Their goals include "taking innovation from the whiteboard to the real world" and ensuring the benefits of BC's thriving tech sector are felt by everyone across the province.  

Ambitious goals aren't easily achieved. Innovate BC struggled to monitor developments in the industries they follow. They lacked resources to reach out to media influencers and alert people to the services they offer. Media monitoring was entirely manual. Not only was it time-consuming, the picture it returned was incomplete and the content sometimes only loosely related. Because Innovate BC interacts with so many detail-oriented people, data accuracy and a comprehensive view matter. Innovate BC also wanted to derive greater value from their most important annual event by plugging directly into what was going on and broadcasting their achievements. Amedia communications tool was considered a key to this. 

Jamil Karim says, "Meltwater is a big part of our PR strategy, helping us build our brand awareness, track relevant media coverage, and connect directly with local and international publications."

"Meltwater enables us to ramp up our media relations efforts and directly support key media coverage for our
organization. It's important for us to build relationships, service different industries, and build awareness of our
tech sector."

An All-In-One Media Solution Offering Intel and Access  

Innovate BC uses Meltwater's all-in-one media communications platform to monitor the latest business developments in real time and acquire greater insight. The tool's automated morning update allows the communications team to easily tier media coverage and share relevant content internally and externally with just a couple of clicks. 

Monitoring, outreach, and analytics, together with a dedicated service rep make it easy to customize exactly what Innovate BC needs before, during, and after an event, amid all the chaos when time is in short supply. The media influencers contact database with its highly relevant search functionality allows Innovate BC to identify which publications and journalists to reach out to, and measure the return on their efforts afterward. Meltwater's sentiment analysis and metrics on reach, volume, and other key measures fuel better processes and service delivery and greater customer satisfaction. Their small size notwithstanding, Innovate BC is using Meltwater to punch above their weight and expand their reach. 

Marketing and Communications Manager Karim says, "Meltwater has helped increase awareness of our organization, our people, and our outcomes." 

Solution

"Whether you're a big or small operation, Meltwater can improve your media relations and get your people in front of the public more often."

Meet Innovate BC.pdf

Stay informed of the latest developments in every industry they serve  

"One of the most essential tools for us is the morning report. Meltwater automatically finds and assembles all of the relevant media mentions into a very readable summary that alerts us to everything happening in the industries we serve. The platform is a member of the team, worth at least half a headcount." 

Reach out to influencers to earn valuable coverage and partnerships 

"Our new CEO started in February and has decades of experience to draw on. Meltwater enabled us to identify key media influencers and get him some high-profile coverage. Helping us reach out and start new relationships with the media is a key part of the platform's value to us." 

Get more from the product by leveraging responsive service reps 

"I've been impressed with the Meltwater experience from the very beginning. Onboarding was straightforward and my service rep has been super helpful, providing timely answers to questions and some very instructive tutorial videos. I've never felt like I didn't know what was happening or how to get answers."

— Jamil Karim, Marketing and Communications Manager, Innovate BC 

Summary

"Get funding, launch your idea, and connect with experts." Innovate BC connects British Columbian innovators with the funding, resources, and support they need to succeed. Meltwater's powerful media communications platform helps the government-backed entity promote BC as a technology hub and grow the local economy.

Discover how Meltwater helps Innovate BC reach out to influencers to earn valuable coverage and partnerships and increase brand awareness.

Innovate BC - Meltwater customer story

One-Stop Shop for Innovators

Innovate BC

Managing and optimizing a business to local markets involves customization and a lot of attention. For this reason, Vans decided to move its digital and social operations to a niche PR agency. However, this shift was also accompanied by the challenge of limited bandwidth - where reporting and data collection were identified as the bottlenecks. Digital and social media is sometimes perceived as a very new sphere for upper management, and getting sign off without hard facts, data and ROI was a significant challenge. 

We required real-time monitoring and analysis of industry trends in order to justify strategic business decisions and stay ahead in a market that's occupied by immense competition. 

"It was very easy to get started with Meltwater. With around the clock support and guidance, we accomplished an optimum account setup for smooth automated functioning. Everything is with a touch of a button ensuring quick turn around times. Meltwater has allowed us to become more informed about our customers social media needs and responses. The service and after-sales support has been amazing from Bevan and Jess—  we consider them a part of our team."

Meltwater Platform helps Vans evidence ROI 

With Meltwater's extensive keyword searches, Vans receives real-time updates of our initiatives, as well as real-time reports in the form of dashboards. The Meltwater platform is able to capture the pulse of Vans' customers at all times. 

Contrary to previously compiled manual reports, Meltwater reports helped build value and prove ROI for the brand's various digital initiatives. This further allowed adequate allocation of budgets from the senior team and board members. The team appreciates the flexibility, accuracy and the reporting metrics the platform has to offer. 

MW Case Study_Vans_ZA.pdf

"We integrated Meltwater into our House of Vans JHB event, to track and monitor reach, AVEand response in the time leading up to the event. By doing so, we were able to increase/ decrease the amount, flow and level of information to ensure that we were achieving positive unpaid media and social media reach as part of the hype leading up to the event. The overall objectives were to ensure that there was high attendance and high awareness—  Meltwater assisted us each day building up to the launch! This was in the form of tracking social media output, as well as utilizing the influencer outreach function. The Vans customer had every opportunity to engage, register and be a part of the event." 

"The fashion industry is trend based and often relies on bloggers and micro-celebrities to drive purchase intention. The Influencer contact management database helps us connect and interact with the potential influencers and media professionals to disseminate refined and directed content facilitating our PRand communication efforts in generating awareness and leads." 

"The reports form the crux of our strategy and decision making process. For example, the Meltwater team catered to our requirements by providing us with social media reach and engagement AVEfigures that helped us recap our post event results. Due to the success of our digital initiatives and events, we can now look at investing more in web and advertising." 

Vans Off the Wall was established in 1966 and has since turned into an iconic, Southern California based youth-culture inspired footwear, apparel and accessory brand of the conglomerate VF Corporation. They are a global brand with presence in more than 75 countries and over 600 retail locations. The brand is driven by creative self-expression brought to life from the world of art, music, sports and street culture.

Discover how Meltwater enables Vans South Africa to connect with influencers, optimise event execution and generate reports and measure ROI.

Meltwater Customer Stories: Vans ZA

Vans

Finding valuable and influential community members

Social networks have paved the way for the need to have constant two-way dialogue. Social media is about being social; if our audience talks to us they expect a reply. Since SodaStream receives anywhere between 200,000 - 400,000 mentions on social media every day, it's impossible to reply to all conversations. Not one to take engagement for granted, SodaStream still wants to acknowledge their supporter base and connect with valuable community members. The challenge is knowing where to find the influential people.

With influencer marketing on the rise, Itai Bichler, Head of Global Digital Marketing at SodaStream, believes audiences are becoming almost immune to influencer posts. Brands are forced to rethink how they communicate with influencers by creating less superficial relationships. "Organic mentions from influencers are so important, especially when they've actually used our product. This type of engagement builds trust, relevance and authenticity." Organic mentions are pretty much diamonds in the rough, and SodaStream need support finding them in the sea of conversations.

"The influence ranking system is the best we've seen in the industry. It truly excels when it comes to drilling down into the content for context; for example seeing past
conversations..Through looking at past conversational history, we can see if an influencer has changed their opinion of us, is consistent in their comments and the timeframe between engagements. This makes my job a whole lot easier when it comes to making sense of current and past relationships from an influencer collaboration perspective." 
Itai Bichler, Head of Global Digital Marketing at SodaStream

Boosting word of mouth is a key objective of SodaStream. They understand that in order to have lots of people talking about their brand, they must give them something to talk about. Not only this, they must be participating in conversations too. Influencers, brand advocates and content marketing all play vital roles in meeting this objective. SodaStream believes it all starts with the quality of content. When content resonates and sparks a certain emotion, audiences are likely to engage. "Meltwater's social media monitoring tool means there is no need to push messages out and hope they stick. The tool enables me to know whether the conversations we're creating are successful and why."

Once SodaStream know which messages are resonating with their audience and buzz starts to increase due to this, so does the need for a social media monitoring tool to help navigate and drill down into conversations. "All conversations are important to us, but by using the influencer ranking system in Meltwater's social mediamonitoring tool, we are able to find the needle in the haystack and pinpoint the best engagement opportunity. If the audience member scores 8 and above on a scale of 0-10, we'll always engage."

"The influence ranking system is the best we've seen in the industry. It truly excels when it comes to drilling down into the content for context; for example seeing past conversations." Meltwater's ranking system takes into account the size of the author's community, frequency at which they participate in social environments, the channels on which they have presence and their level of engagement. "Through looking at past conversational history, we can see if an influencer has changed their opinion of us, is consistent in their comments and the timeframe between engagements. This makes my job a whole lot easier when it comes to making sense of current and past relationships from an influencer collaboration perspective."

Once SodaStream discovers an influential poster or brand advocate, they acknowledge their engagement through surprise and delight tactics such as sending gifts. By doing so, the brand is perceived as humble, genuine and appreciative. Meanwhile, the incentive is likely to influence the influencer by extending the conversation - further boosting conversation and reach!  "Influencer relationships start by treating the influencer like a human being rather than an impression number. Incentivising them also helps to make our brand more believable!"

MW Case Study - Sodastream.pdf

"All conversations are important to us, but by ranking them we're able to find the needle in the haystack so we can pinpoint the best opportunity. The influence ranking system on Meltwater's social media monitoring tool is the best we've seen in the industry. It truly excels when it comes to drilling down into the information and makes my job easier."

"Meltwater's social media monitoring tool means ensures that there is no need to push messages out and hope they stick. The tool enables me to know whether the conversations we're creating are successful and why, demonstrating real ROI. We use metrics such as reach, sentiment and volume to understand this. For me, engagement is more important than conversions."

"Through looking at past conversational history, we can see if an influencer has changed their opinion of us, is consistent in their comments and the timeframe between engagements. This makes my job a whole lot easier when it comes to making sense of current and past relationships from a collaboration perspective."

Leading the market in technological advancements and quality products since 1903, SodaStream are the world's largest manufacturer, distributor and marketer of home carbonation systems. Their machines are sold in over 60,000 retail stores, in 45 countries worldwide and they provide a whopping 1.5 billion liters of home-made soda a year!

Discover how Meltwater enables Sodastream to demonstrate the ROI of their marketing efforts and find valuable and influential community members.

Meltwater Customer Stories: Sodastream

Sodastream

A requisite for monitoring current issues and impactful coverage

With its internal and external communications and media team of nearly 25 professionals, Save the Children handle a variety of responsibilities related to online and offline media. These teams ensure that the Save the Children organization is the leading voice for children related issues. The organization has a rigorous calendar of activities, advocacy programs and campaigns they run for the welfare of children every year, some on a large scale while others on a moderate scale, nevertheless attracting a lot of media attention. Beyond this, the organization also wanted to pitch the media with credible data found from primary and secondary research conducted by their teams on trending issues around children such as female education, child labor, street children etc.

The team needed to measure the reach and monitor the quality of media that was writing about the organization. They also needed to understand the pulse of the public and current relevant issues.

"The daily morning and afternoon alerts help us stay on top of the pulse of the industry and react accordingly to the trending topics and themes. We can tailor campaigns and address the issues in time and spread awareness within the public."

After experimenting with various monitoring and tracking solutions, Save the Children partnered with Meltwater to help solve their media and PR needs. The Meltwater listening tool allows them to track news and information on various issues related to children such as child health, child abuse, child education etc. It also helps the team to share relevant information they need to action or start spreading awareness about. Besides tracking general industry topics, they also track the coverage of their popular campaigns and advocacy programs. Customized searches using relevant keywords assist them in benchmarking their share of voice in the media against activities and campaigns of other NGOs aimed at children welfare.

Monitoring the source of their published material helps maintain the quality of their coverage and journalist relationships, along with providing an opportunity to identify other potential publications covering similar topics. During events and campaigns, other tools from the Meltwater suite, such as the influencer contact database, assist them with their PR efforts by offering access to thousands of journalists and bloggers. Segmenting the journalists according to beat and publications allows them to disseminate their press releases to targeted and relevant sources and gain maximum results.

MW Case_Save the Children_IN.pdf

The Meltwater share of voice dashboards help in measuring Save the Children's media exposure in comparison to other NGO's involved in similar initiatives. The share of voice metric keeps them on track of the number of opportunities they must contribute to in order to adhere to their mission of being the number one leading center for child related issues.

2. Share news coverage directly on website

Save the Children's Newsfeed that's featured on their website is powered by Meltwater and helps their site become a go to source of information. Teams are able to cherry pick recent coverage about the organization and wider industry so they can control the conversation. Not only does this have a positive impact on fundraising, but it also significantly helps from an SEO perspective.

The monthly news and social media reports prepared by the Meltwater team helps Save the Children to monitor the overall health of the organization. For example, they can track whether they're being credited for giving a realistic picture and facts, whether certain celebrity endorsements have been successful, and what other programs have remained popular with the audience. They then use success data from these reports to help pitch to donors and partner with potential advocates.

Save the Children is an independent global NGO present in 120 countries who are leading the way in rights of minors. In India, they're active in 20 states and have changed the lives of 6.1 million Indian children. They believe every child deserves a bright future and run programs to reach the most deprived children with the aim of providing them with opportunities to learn, a healthy start in life and protection from harm.

Discover how Save the Children uses Meltwater media intelligence to increase reporting efficiency, justify their worth and optimise campaigns.

Meltwater Customer Stories: Save the Children

Save the Children

Keep team and league officials up to date on trending storylines

Create boardroom-ready reports showcasing program ROI

Free up PR team's bandwidth to focus on additional priorities

Before switching to Meltwater, the CFL was using a competitor's media monitoring tool which produced incomplete results and had limited reporting capabilities. They also encountered issues with platform usability, irrelevant content, and poor customer service. 

Too often the team was unable to capture important coverage as it happened, and by the time their service rep returned their phone call for help, the opportunity to capitalize on a media opportunity had passed. The lag in coverage made report creation an exhausting and unfruitful process, and generated inadequate ROI reports for leadership. 

"Our previous tool was difficult to use," says the CFL's Lucas Barrett. "We spent too much time trying to figure out how to find an article we needed or teach ourselves how to do something within the platform. In contrast, transitioning to Meltwater was turnkey." 

"Meltwater always goes the extra mile. For example, I asked our service rep for quick help on a report, and not only did he answer my questions, but he sent me a report based off our conversation, including little but important things like each team and event logo populated in the background. This kind of attention to detail is what really wows our execs."

The key draws for the CFL in switching to Meltwater were the ease in customizing accounts based on a user's role and the ongoing efficiencies provided by their customer service rep. Although transitioning to an all-encompassing platform can seem daunting, the intuitiveness of the platform combined with proactive customer support made onboarding a breeze. Now, each user has visibility only to the articles and analytic dashboards relevant to their job, which helps keep the department focused and on track. 

Beyond mere mentions, each team's executives receive a customized newsletter with links to top stories, comparisons to past seasons' media coverage, and metrics on league and team announcements. The ability to keep each team up to date in a reliable, consistent manner has kept everyone that needs to be in the know informed and on the same page. 

Canadian Football League.pdf

Update league and team executives on the biggest storylines 

"The Meltwater Newsletter is invaluable. Team presidents look to us to keep them aware of storylines and trends surrounding the league. We want to highlight our players, so if there's a guy who does something incredible off the field, we capture and share that."

Measure their effectiveness as communicators 

"The analytics we value include reach, ad revenue, and the number of mentions. The Meltwater Pulse Reports showed us when you add in all the partnerships, the numbers are huge. Meltwater definitely allows us to make greater sense of all the coverage we're receiving."

Analyze historical press coverage to shape future media initiatives  

"The ability to compare current coverage against previous seasons helps us understand where we can improve. As the media landscape continues to evolve, we want to continue monitoring trends and position ourselves as leaders in sports and entertainment."

— Lucas Barrett, Communications Specialist  

The Canadian Football League (CFL) is Canada's version of the NFL, with nine teams playing 18 games from June to November. Each year their championship, The Grey Cup, is Canada's largest sporting and media event. This high-scoring league uses Meltwater to accurately report media ROI to leadership and event sponsors.

Discover how Canadian Football League measure their effectiveness as communicators and create boardroom-ready reports with help from Meltwater media intelligence.

How Meltwater supports Canadian Football League

Northern Stars

Canadian Football League

Complex and precise performance data required to identify and evaluate influencers.

INFINITI, the luxury vehicle division of Japanese automaker Nissan, had approached Digital Business Lab (DBL) for their Taiwan Instagram account launch campaign. Having already worked with DBL on several APAC influencer campaigns, INFINITI wanted to further explore different formats of influencer marketing in Taiwan for their Instagram account launch. 

DBL was challenged to activate various sub-campaigns that involved influencer operation, where each sub-campaign had its own specific requirements for influencer profiles. The targeted profiles had to meet a performance criteria in terms of reach and engagement, while their industry background and audience interest were also top factors for DBL to consider. 

As the performance of the influencer campaigns contributed to the growth of the INFINITI Taiwan Instagram account, it was also important to closely monitor the performance of the influencer posts, so as to identify the audience groups that were more interested in INFINITI. In such a way, we could obtain insights for further marketing actions to support the growth of the account.

DBL needed a tool that could precisely identify qualified influencers from different industries, while at the same time allowing DBL to monitor the campaign performance and provide actionable insights to the client.

The Challenge

"Meltwater allowed us to access the performance data of each influencer campaign post as well as the average performance data of each influencer, making it easy for comparison. We were able to translate performance into actionable marketing insights, such as identifying the most relevant audience interest, based on the detailed data provided by Meltwater."

How was the experience during and after the provision of the Meltwater services?

Paving the way to marketing actions with precise insights centralised

For a newly launched brand social media account that is looking to grow its local audience, it is important to not only raise brand awareness among the existing community, but also identify and target new audiences who have potential interest in the brand. To achieve both goals, DBL and INFINITI wanted to work with influencers from different industries to maximise the audience reach and test which audience groups are the most relevant for the brand. 

“With Meltwater and their extended collection of search filter and performance metrics, we were able to identify profiles with engaging audience, as well as taking it to the next stage where we the influencers into different interest groups,” said Delles Leung, Digital Marketing Officer of DBL. “ With Meltwater, we could review the audience interest of each influencer. This helped to make sure we maximised the audience reach by working with influencers from different industries.” 

“Selecting suitable influencers for the campaign is the first step, but what is crucial for future marketing actions is the performance analysis,” Leung continued. “Meltwater granted access to performance data of each influencer campaign post, as well as the average performance data of each influencer, making it easy for comparison. We were able to translate the performance to actionable marketing actions, such as identifying the most relevant audience interest, based on the detailed data provided by Meltwater.”

The Solution

2020 APAC Infiniti X DBL Case Study.pdf

How Meltwater Helps Digital Business Lab:

With the process of influencer identification and performance reporting simplified, DBL seamlessly completed the influencer operation under different sub-campaigns. They also co-produced authentic local content with the influencers, reaching 185,200 people and achieving over 17,000 engagements through the influencers’ accounts. 

Joining hands with Meltwater, DBL successfully activated high quality profiles for the campaign, also gaining precise performance insights for further marketing actions. Combining influencer discovery and performance tracking, Meltwater smooths out the process of influencer marketing. With time  reduced on gathering performance data, DBL was able to focus on analysing and translating the numbers to recommendations and future plans. 

Read about how Digital Business Lab is using the Meltwater Media Intelligence tool for their marketing.

How Meltwater helps Digital Business Lab

Translating Performance into Action

Infiniti X Digital Business Lab

Pick up mentions of clients on social media and news on a global scale

Generate brand awareness reports for social media and online news

Share insights with important stakeholders

The European Olympic Committee uses Meltwater to generate and measure brand awareness. They also use the tool to make sure that when they are being talked about, they pick this coverage up globally. 

Their KPIs include the volume of relevant new coverage, as well as the number of conversations taking place about their stakeholders on social media. Meltwater’s daily report shows them where they stand in terms of their KPIs in real-time. They’ve found out some really surprising insights by tracking metrics such as media exposure (volume of conversations), geographic exposure (where in the world the brand is being talked about the most), and potential reach. 

“It’s fair to say that Meltwater has done more than what the EOC expected them to do initially, as it saves them time by reducing the need for them to search for the information themselves.”

"Meltwater is more than just a media monitoring tool for the EOC; it gives us commercial direction and helps us to make strategic data driven decisions. What has made our partnership even more successful has been the reactivity of the Meltwater team. They have been open, responsive and flexible right from the start."

The European Olympic Committees claims that from education around what the solution can do to signing the contract, account set up and aftercare, their experience using Meltwater has been very positive throughout the whole process.

The set-up process was described as quick - and full credit went to the Meltwater team ensuring their searches were refined so that the EOC only receives the most relevant coverage and insights. The level of service has been described as excellent. The EOC commented that the standard of service they are getting for the price they pay is a great value. 

MW Case Study-MSM for the European Olympic Committees.pdf

How Meltwater Helps the European Olympic Committees:

Automatic break down of the most important insights 

Meltwater eliminates blind spots by tracking the largest content database in the industry. Through smart AI crawling, our media intelligence tool sifts through more than 275,000 global online news sources, comments, review sites, forums, message boards, and over 300 million blogs in the blink of an eye.

"Meltwater is an easy to use and flexible system and we’re pleasantly surprised at the scope of data and how comprehensive the reports are. Meltwater went above and beyond our agreed service and performance criteria that we started to commission full Meltwater reports as we were impressed with what we were seeing. We were happy that we extended and built on our original agreed service.”

Unlimited possibilities in a world full of data 

“The fact that we have a number of searches means that we can be quite specific and granular with the topics that we and our clients care about. This has also allowed us to use the solution for a number of problems all at once, which is great for us, as we’re not limited – and that’s very beneficial.”

The European Olympic Committee (EOC) uses Meltwater to generate and measure brand awareness. They also use the tool to make sure that when they are being talked about, they pick this coverage up globally.

Read about how the European Olympic Committees (EOC) is using the Meltwater Media Intelligence tool for their marketing.

How Meltwater helps the EOC

Getting commercial direction and making strategic data-driven decisions.

European Olympic Committees

Tracking the Global Footprint with Social Analytics

When Katie began building out the social media program for Google Cloud Platform, she needed a tool to track social analytics and measurement, not only in the company's own channels but the larger conversation overall. The Cloud Platform, which offers its customers access to the same infrastructure and applications used by Google in its own products, has a global reach with conversations occurring across many different countries and languages. In 2014, she turned to Sysomos (now Meltwater Social.)

Understanding the social media impact of their developer programs would be a massive undertaking without a partner who can help them in more ways than one. Meltwater Social provides them with  the insights they could not get from native social channels, plus the raw data in a robust API feed to combine with their own data sources for internal dashboards.

"First, it gives us the reach, engagement and sentiment data that we're looking for, above and beyond our own channels. We're not just interested in understanding how our own posts perform, we want to know what the larger conversation looks like. Second, with the automation, we are able to automatically pull data into our own internal dashboards, which is incredibly valuable from a time perspective."

"We found that while we had a wealth of data from native social analytics properties, they didn't give us the full global footprint of the conversations around critical programs and product areas. We also had real limitations on understanding sentiment and automating the data." To overcome this challenge, Google turned to Meltwater for support. So how exactly has Meltwater Social helped this conglomerate achieve results? "First, it gives us the reach, engagement and sentiment data that we're looking for above and beyond our own channels. We're not just interested in understanding how our own posts perform, we want to know what the larger conversation looks like. Second, with the automation we are able to automatically pull data into our own internal dashboards, which is incredibly valuable from a time perspective." There's no denying that Google understands the value of data, when asked what insights they look for in your social analytics, Katie explained, "Particularly, for some of our major campaigns and initiatives, it's really important to understand the global footprint. What was the volume? How did it compare to similar campaigns? Did it reach the demographics we expected? And, what can we learn moving forward? What is the future of social analytics for your team at Google? For our team, it will be taking it to the next level. We have done an excellent job identifying the upfront data points but we have an incredible opportunity to go much deeper in looking at the relationships between data and our larger product objectives."

MW Case Study - Google.pdf

"Sysomos [Meltwater Social] gives us the reach, engagement and sentiment data that we're looking for above and beyond our own channels. We're not just interested in understanding how our own posts perform, we want to know what the larger conversation looks like." 

"With the automation, we are able to automatically pull data into our own internal dashboards, which is incredibly valuable from a time perspective."

Particularly for some of our major campaigns and initiatives, it's really important to understand the global footprint. What was the volume? How did it compare to similar campaigns? Did it reach the demographics we expected? And, what can we learn moving forward?

 — Katie Miller, Program Manager, The Cloud Developer Relations Team

Google is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, search engine, cloud computing, software, and hardware. Their mission is to organize the world's information and make it universally accessible and useful.

How Meltwater supports Google with tracking the global impact of their brand via analytics.

Meltwater Customer Stories: Google

Google

Pair advanced monitoring and listening for real-time insights into an ever-changing market

Stay informed and always prepared to
respond to customers and influencers

Receive competitive intelligence with intuitive, easy-to-digest visualizations

Apply KPIs to Act and Communicate More Efficiently  

Fast fashion is characterized by speed and efficiency, as greater affordability requires smaller margins. Metrics and measurements hold great meaning within this clothing conglomerate and comprised a large part of what H&M Mexico wanted from their media communications platform. They needed a way to monitor and measure the progress of the campaigns they were creating in support of the various collections the company was launching. They wanted to use specific key performance indicators to refine their strategy and tweak their implementation along the way. 

They were also shopping for accurate competitive intel delivered firsthand, within a user-friendly platform, and the ability to act in times of crisis with the benefit of crisis reports containing real-time metrics 

Digital Marketing Strategist Javier Ruiz says, "We'd been using Google Alerts and Google Trends, but these didn't give us the level of granularity we needed. The results were very basic and we wanted very specific metrics. We saw that Meltwater would allow us to access information in real time and obtain reports without having to migrate data, unlike Google. We could have the information 24/ 7 in real time, firsthand, and it would all be organized and complete."

"I like to arrive in the morning, log into Meltwater, and get insight into everything that's happening instantly."

Access a Full Set of Tools Within a Common Platform  

Today Meltwater gives H&M Mexico the ability to pair advanced media monitoring and social listening with a full suite of analytics, outreach, and social engagement tools that help the retailer reach out more effectively. Meltwater enables H&M's communicators to take the pulse of journalists and influencers who are writing about their industry as well as consumers who are in contact with the brand on a variety of channels. This allows the team to optimize their outreach and become more successful moving forward. H&M Mexico's communications team can now generate crisis reports that include real-time metrics, enabling communicators to make better decisions as a crisis is unfolding. 

One such crisis arrived at the beginning of 2018 with the release of a sweatshirt design that conflicted with H&M's belief in diversity. Javier Ruiz says, "We knew the impact at the global level, but we wanted to see how much it was affecting us here in Mexico. Meltwater was able to show us the issue in detail and reveal what influencers were saying. With the insight provided by Meltwater, we issued a press release to the Mexican public to communicate how we were acting as a company to address the misunderstanding."

"Our campaigns are based on market trends. We use Meltwater to evaluate what other leading brands are doing before deciding how to align ourselves to global trends and remain in the forefront."

Meet H&M Mexico.pdf

Acquire valuable intel on competitors and stay a step ahead   

"Every two weeks we use Meltwater to review what our competitors are doing both nationally and worldwide. We can see if they launched a special promotion and discover if we had any share of voice within this digital domain. These and other indicators help us decide whether to launch a campaign in response." 

Employ crisis management tools to act responsibly and mitigate damage  

"The crisis with the sweatshirt was a test. With the Meltwater platform, we were able to get reports searching by word, brand, and hashtag. Meltwater data visualizations showed us we knew how much penetration this was having and how to react. We used this information to address the Mexican public." 

Measure the impact of their event communications support in real time  

"When we opened our flagship store on Madero Street, we used Meltwater to measure the various impacts. These included share of voice and number of impressions in the media, blogs, and social networks. We captured this as it was happening.We knew how many people were visiting and even from which countries."

— Javier Ruiz, Digital Marketing Strategist, H&M Mexico 

H&M Mexico is a part of the Sweden-based retailing giant famous for fast-fashion styling and execution. They operate 38 stores within Mexico and maintain a large online presence to communicate with customers. Meltwater's platform plays a key role in monitoring their communications campaigns— and continuously refining them.

Meltwater helps H&M measure the impact of their event communications support in real time to acquire valuable intel and stay a step ahead.

H&M - Meltwater customer story

This Is No Time to Be Fashionably Late

Ogilvy Namibia's rapid expansion, particularly over the last year, made it impossible for them to effectively track online media using manual methods. It was resource intensive to manually analyze all relevant online media, decode complicated reports and manage all their digital platforms from different spaces. 

Ogilvy & Mather Namibia is a full-service advertising agency and partner of the largest marketing communications company in the world, WPP. Founded in 1996, Ogilvy Namibia has grown into a dynamic, 21-strong office that was awarded the African Excellence Award in the Corporate Advertising category for their commitment to outstanding PR, communications and marketing strategies. A few of their many clients include Checkers, Castle Lite, KFC and DSTV. Today, Ogilvy Namibia is recognized throughout the continent as leaders in innovative thinking, brand insight and marketing thought.

How Meltwater supports Ogilvy optimise reporting.

We have clients all over the world and here are some of their stories.

LEWIS Pulse

Innovate BC

Vans

Sodastream

Save the Children

Canadian Football League

Infiniti X Digital Business Lab

European Olympic Committees

Google

H&M

Ogilvy

The Economist

Air France

Santander Rio Bank

Olympus

Hill + Knowlton Strategies

The Salvation Army

Pride In London

Fred Perry

Medicines Sans Frontier

Old Dominion University

SaskEnergy

Guinness World Records

Food For The Poor

Plan International

LINK

Rio Convention & Visitors Bureau

Belize Tourism Board

Fund For Peace

Seventh-Day Adventist Church

Goodman Media International

The Ohio State University

Brote

Keller Williams Realty

Aeromexico

Acciona

Search for Common Ground

Union Gospel Mission

TECHO

Todos pela Educação (All for Education)

360i

DNV GL Healthcare

ChizComm

Get in touch to hear how we can support your business—whatever the industry or vertical.