Gain key insights from social conversations and news coverage.

Communicate with internal stakeholders about trends in breaking news.

Deliver first-in-class reporting about the brand's PR & Communications
activities.

In 2020 AstraZeneca needed to position itself as a leader in the pharmaceutical industry as well as better support its brands. The company's newly minted communications branch also needed to prove its efforts back to internal stakeholders. 

Shortly after a deal with Oxford University to bring a COVID-19 vaccine to market had been signed, Melissa Millard joined AstraZeneca as Head of Communications, at a time when the Australian branch of the organisation had no formal communications function.

"When I first started, I realised that the way news was being shared internally was very limited and that meant there was little oversight into what was going on in our industry and the rest of the world. It's vital that our staff are across relevant news and where we are being mentioned so if our customers ask questions they can speak to the wider context." 

For Melissa, she saw this challenge as an opportunity to reframe the way AstraZeneca was constructing its public profile. The announcement that the Australian government had selected AstraZeneca as its primary provider of a COVID-19 vaccine came with a boom of media coverage, making it clear that managing and controlling the brand's media profile had never been more important. 

"Part of my remit was looking at our social media policy and strategy. As social media became an increasingly legitimate form of media, we needed a tool that integrated our traditional media monitoring with social media management and listening capabilities. 

The deep insights provided by the added social data offered by Meltwater was something that I knew we were going to need. It made sense from a user experience perspective, as well as a cost perspective, to bring them all together."

Challenge

“For me, Meltwater has given me the opportunity to show how communications can not only support our organisation but our purpose, our values, and our commitment to Australia with real, tangible insights.”

In August 2020 AstraZeneca partnered with Meltwater for media monitoring, holistic reporting, and visibility over the social impact of the organisation's communications activities. 

Within the early days of Meltwater's first-class onboarding program, Melissa and her team were able to launch an AstraZeneca branded internal newsletter highlighting some of the key content coming through in the Meltwater platform every day. 

"The newsletter was a quick and easy win for someone who was new to the job. It provides all of our Australian staff with one central source of truth for relevant breaking news, and the tool allows us to include an executive summary that calls out the most important points as well as any internal announcements."

In the first month of the partnership with Meltwater, the Federal Government announced it had signed a Letter of Intent to purchase doses of AstraZeneca's COVID-19 vaccine, if it proved effective. This generated an unprecedented amount of coverage for the company and required the communications team to run quick and reliable analyses across editorial, broadcast, and social media mentions. 

"With Meltwater's Explore reporting tool, we were able to extract quick and valuable insights for different teams about the conversations that were surrounding AstraZeneca. Within our Explore reports, we leveraged the Social Echo metric available within Meltwater to identify which news articles were trending online and thus had the greatest impact on public conversation."

With access to Meltwater, AstraZeneca has been able to gain key insights from social conversations and news coverage, and report on this to both internal and external stakeholders.

"Additionally, the Emotional Comparison analysis offered in Explore is incredible. Traditional sentiment analysis doesn't account for the nuances in language, especially in Australia where we are prone to using sarcasm in all types of media. The Emotional Comparison chart gives us a deeper insight into the language used in a news piece or a social post, aligning it with an emotion and allowing us to surmise how people feel about the company and what we are doing in the community."

Solution

2021_AstraZeneca_Case_Study.pdf

Meltwater enables AstraZeneca to gain key insights from social conversations and news coverage, communicate with internal stakeholders about trends in breaking news, and deliver first-in-class reporting about the brand’s PR & Communications activities

“The COVID-19 vaccine has given us a platform whereby people now recognise the AstraZeneca name and are interested in what we are doing. Meltwater allows us to track and measure exactly what that interest is.”

Impact

AstraZeneca is a global biopharmaceutical company that has been operating in Australia for more than 60 years, providing medicines that transform the lives of people with different types of cancers, and chronic conditions such as diabetes, kidney disease, heart failure and respiratory diseases.

Discover how Meltwater enables AstraZeneca Australia to manage its global reputation.

AstraZeneca - Meltwater Customer Story

Managing Global Reputation

AstraZeneca

Find the best influencers using Meltwater's Social Influencer Database of over 30 million profiles

Use advanced search filters such as location, topics, and number of followers to target the perfect influencers that suit their marketing strategy

Deep dive into influencer analytics such as follower demographics, engagement rates, top content and true reach of profiles.

With innovation a part of their brand make-up, Yves Rocher embarked on an influencer marketing strategy. The brand wanted to recruit the best influencers to represent their brand.

Before using Meltwater, searching for the influencers that were aligned with their branding among the myriad of influencers proved to be a difficult task. The only information accessible for the brand's team was to read the content and manually pick stats from the influencers' social media platforms such as the count of followers, likes and the engagement.

This process was painstakingly tedious and time-consuming. The brand struggled to identify influencers which resonated with their values. Manually trawling social media profiles also did not give them access to insights such as demographics, topical discussions, as well as points of interests.

Furthermore, the team was located in a regional office and needed to recommend influencers for different markets. This was an uphill task as the team could only rely on their limited knowledge of local influencer networks in the respective regions.

“The ability to efficiently search for influencers in various local markets based on our campaign requirements is extremely helpful, particularly for a regional team like ours”

Enter Meltwater's Social Influencer Discovery tool - a platform that introduces Yves Rocher to a database of millions of influencers across regional and local markets. This greatly helped the brand's regional office as they could rely on Meltwater's robust and up-to-date database and remotely identify the best influencer for their brand.

The ability to filter influencers by interests and topics also greatly helped the team. Using Meltwater's in-depth audience demographics also boosted Yves Rocher's ability to find the best influencers for specific campaigns.

Additionally, the brand's team could assess the impact of their campaigns through definitive metrics such as engagement rates between influencers within the same industry or topical discussion. These metrics were important to Yves Rocher because they wanted to measure the impact of the Key Opinion Leaders (KOLs) beyond vanity metrics. This allowed them to learn how they could better improve their influencer marketing strategy.

“My favourite feature of the tool is the deep insights we can get about each influencer, such as follower demographics, engagement rates and true reach. It gives the team confidence in selecting the best influencers”

Meltwater Case Study_Yves Rocher SEA.pdf

1. The team discovered the best influencers for their brand campaigns at a fraction of the time spent before using Meltwater

2. The regionally-based team could recommend a diverse mix of influencers to better reach out to local markets

3. A data-driven approach towards assessing and selecting influencers resulted in more effective influencer marketing campaigns 

Grounded on the virtues of sustainability and social awareness since its inception in 1959, global beauty brand Yves Rocher remains innovative to its commitments towards the planet and skin. 

Echoing its mission — “To give back to Nature what it offers us, day after day, for each woman’s Beauty” — the brand epitomises its commitment by only using natural ingredients in their products and sourcing for the best and eco-friendly elements.

Discover how Meltwater helps Yves Rocher overcome the influencer marketing challenges of a regional marketing team

Yves Rocher - Meltwater customer story

Building a Successful Regional Influencer Marketing Strategy in Southeast Asia

Yves Rocher

Develop original content for their clients to drive more successful campaigns

Accurately summarize, automate, and assign value to the work they do for clients

Win new business by providing a level of reporting not seen before in the industry

As early adopters of social media, Caster Communications knows that the original content it generate for clients leads directly to successful campaigns. But, how do you demonstrate those results? Using the Meltwater app the team has been able to pull real-time metrics that help communicate a campaign's success. 

The challenge in every business is to give your clients what they want and need - and then some. Timing is important, and knowing what competitors are up to helps you remain a step ahead. For Caster Communications, this meant becoming early adopters of social media more than a decade ago. Social media's new channels of communication meant more opportunities for information gathering and outreach. To exploit social fully, Caster began using Meltwater's platform for media monitoring and engagement. Caster is a medium-size agency that punches above its weight by emphasizing personal, hands-on service assisted by copious amounts of automation. Soon Caster was using Meltwater to track keyword mentions, follow trending topics, and monitor the activities of their clients' competitors. Caster began using these findings to develop original content to share with their clients' followers and drive more successful campaigns. Assigning a value to the work they were doing was where they fell short.

Caster's Kimberly Lancaster says, "Everyone needs to know their ROI, right? The number one question we're asked when pitching is, 'how do we show results?'. The trade media talks about it all the time, the desire to do metrics better. It lives in your head when you're a PR person." 

"If we left metrics off the table, nobody would sign the deal. There isn't anyone we talk to who doesn't want accountability."

Caster went from being Meltwater customers six years ago to becoming vocal advocates two years later with the release of the Meltwater mobile app. Previously, only two people at the agency had access to the data. Since the data went mobile, all their teams do. More eyes on their clients' data means better, more personal service in real time. Kimberly Lancaster calls the mobile app a game-changer. "That's when Meltwater really became a key resource for us, in terms of the information they can glean, present, and summarize in reports with great charts and graphs."

Along with the charts and graphs came new tools for measuring sentiment, share of voice, and media exposure, all of which more accurately reflect the value of the data. Simple tools that summarized, automated, and reflected the work that Caster was doing played a huge role in furthering their relationships with their clients. 

The quality of the metrics have become a differentiator for Caster, and Lancaster is certain they're helping her agency land new business. She uses the app at trade shows to show prospects how to pull up data in real time and get share of voice, keyword mentions, total number of stories, and advertising value. She says she watches people's faces and often sees their jaws drop.

Meet Caster Comms.pdf

Provide a higher degree of personal service by engaging the whole team

"The app was a game-changer, in terms of having a high availability of information, including the news of the day, the top stories across all our clients, and the ability to monitor star brands. The app was when we went from only a couple of people having access to Meltwater, to the whole team having access."

Measure their true value-add and ROI with trusted real-time metrics

"We live in a world where metrics and numbers and charts and graphs still matter. Meltwater adds value by providing simple tools that summarize, automate, and reflect the work that we're doing, all of which keeps clients happy. This is why Meltwater has been one of our key tools for the last five years."

Capitalize on every opportunity when prospecting for new business

"I pitch at trade shows where everything happens in real time. I pull up Meltwater on my phone and show prospects what we track and how we measure. I show them dashboards with share of voice, sentiment, and media exposure. Many of these companies are small and the only way they'll ever see this is through us."

Summary

Caster Communications is a full-service US-based PR firm specializing in B2B and B2C technology.

Meltwater helps Caster Communications capitalize on every opportunity when prospecting for new business by providing a higher degree of personal service.

Meltwater Customer Stories: Caster Communications

It's All In the Numbers

Caster Communications

Organically reach 200 million via Twitter

Kindred, a London-based agency, was tasked with analyzing Bundesliga's fanbase and developing a plan to engage the football fans at scale following the Bundesliga's annual winter break. The goal was to reach 300 million people on social media in two weeks. 

Meltwater Customer Story - Fox Sports.pdf

Meltwater's Audience was used to segment, analyze and define a relevant audience of football fans. Using the platform, Kindred was able to deliver strategic insights on the audience reached and inform future marketing strategies. Follow-up workflows scheduled with Audience allowed personalized organic communication depending on multiple variables for each person engaging with the campaign. 

"Audience ensured that this campaign could be responsive at scale, it was vital that results were quick, accurate, and acted upon. Audience provided strategic insights on the people who FOX Sports was connecting with, and how to connect with them in the future," according to Jared Shurin, Planning Director Kindred, FOX Sports.

FOX Sports is the umbrella entity representing 21st Century FOX's wide array of multi-platform sports assets. FOX Sports is known around the world as an innovator in the areas of live sports broadcasting, news and presentation. It is available in 88 countries, in 216 million homes, and in 8 languages. FOX Sports currently holds broadcasting rights to the German Bundesliga in over 80 territories.

Discover how Meltwater helps Fox Sports accurately segment, analyze and define a relevant audience of football fans before launching an influencer campaign.

Fox Sports - Meltwater customer story

Fox Sports

Traditional content approval processes are not conducive to the current digital marketing landscape. Agencies are creating content calendars months in advance while pushing content through internal, external, and legal approvals, which are often too slow to fit the speed of social media. Approvals between clients and the agency were previously completed through cumbersome email chains or spreadsheets, causing lost content, inaccurate approvals, and numerous other logistic challenges. 

For reporting and analysis, manual labor from interns who would sit and index streams of data is inefficient and often too expensive to collect the amount of data required to fully understand the marketplace. Many of the most important metrics to determine a brand's reach and impact required day-by-day capturing of fan counts, posts by competitors, or manual counting of interactions in social media. These metrics are vastly valuable for day-over-day, week-over-week, or month-over-month analysis, but it's just not scalable long term. 

Many agencies would become crippled over logistics rather than focusing on their core competency and purpose, to create strategic and engaging content for the brand objectives...not 360i. 

360i sought a technology and software partner to alleviate their pains found within content creation, approvals, and capturing analytics. The process started with an exhaustive examination into SMMS providers and ended with Meltwater Social as the selected partner. 

"Through their partnership, 360i has guided Meltwater Social down the path of building additional time saving human efficiency features and reporting methodologies that may be otherwise unavailable in other SMMS tools."

"This partnership strengthens 360i's holistic social offering, enabling us to develop innovative programs for our clients that harness the full power of integrated earned and paid social media," said Bryan Wiener, CEO of 360i. "After conducting an extensive evaluation of different social software systems, we determined that Meltwater Social was the best strategic partner because of the strength of their current offering and commitment to our shared vision of the future of social media."

360i started by onboarding a few brands to the Meltwater Social platform. Within a few weeks, community managers became comfortable using Meltwater Social and started using the software platform to improve content workflow with these specific clients.

Community and account managers worked collaboratively with clients to stage and prepare content options for the upcoming publishing calendar. 360i analysts and strategists utilized rich client and competitor profile data to determine best practices and content strategy recommendations while relaying insights to help fine-tune upcoming content. This synergy accomplished two things by allowing an audit trail to form between agency and client while also giving visibility into benchmarking against similar content or competitive products and their social efforts. 

"For us, Meltwater Social's ultimate value is aggregating content and data in one place and centralizing communication protocols to enhance workflow and reduce cost and labor."

360i.pdf

The first tangible benefit for 360i was the reduction in time spent in the content approval process. While the number of hours saved varied by community, some community managers saw their client approval timelines improve by 90%. 360i now only spends 10% of the time it used to spend coordinating the logistics for content approval. The large time savings allowed community managers to stop focusing on logistics and start thinking more creatively on more accounts. By having all of the content housed with changes, rich media attachments, and approvals in Meltwater Social's content planning module, everyone working together always knows the status. 

360i strategists and analysts were able to quickly gather larger and more complete data samples to provide robust month-over-month guidance. Labor is now reallocated from manually collecting data to producing industry-leading analytic reports to further guide and educate clients regarding the changing social media landscape. They were also able to gather multiple verticals or resources vs. just a few. 

As an industry leader, 360i continuously seeks discoveries to further assist clients. Through their partnership, 360i has guided Meltwater Social down the path of building additional time-saving human efficiency features and reporting methodologies that may be otherwise unavailable in other SMMS tools. 

The Impact

Meltwater helps 360i aggregating content and data in one place and centralizing communication protocols to enhance workflow and reduce cost and labor.

360i - Meltwater customer story

How 360i Optimizes Community Management and Social Analytics Reporting for Global Brands

360i

Splash Communications is a full-service marketing think tank conceived out of a love for both marketing and scuba diving. Since their founding in 2005, they’ve been on a growth tear that reaches across global markets and audiences. For the last three years, they’ve relied on Meltwater to help them create a bigger Splash.

Making a Bigger Splash

Acquire the Ability to Take on Bigger Assignments

How does a ripple become a wave, and a wave a tsunami? Splash founder Elysa Leonard was asking herself questions like these when she set her sights on growing bigger. Her agency had recently passed the 10-year mark and she was looking to take on more challenging projects. Opportunity arrived in the form of a global conference she was tasked with doing PR for. The subject matter was technical in nature—fog computing’s relationship to the Internet of Things (IoT)—and Leonard needed to identify experts & journalists to generate interest. She knew that technology could play a key role here. “I knew that getting the [bigger] work required bigger tools.” 

Her long-time client, QuirkyCruise.com, needed a targeted email list that they could use to support their ambitious advertising goals. They created a contest to “live the life of a travel writer” as a way to capture emails. The winner would be asked to tell their story through an article with lots of pictures from the trip. Meltwater was the perfect tool to send the press release and track results. Next, Leonard’s work with a charity promoting coral reef restoration involved knowing who was discussing changes in ocean temperatures and coral restoration work throughout the world and through this could find potential sponsors to support the charity’s work.

The Challenge

My company started while living abroad in Bermuda, wanted to scuba dive often, I started Splash by bartering marketing expertise for free diving. I worked with dive shop clients in Bermuda and helped them reach out to the US market to bring them new customers and partnered with  hotels and airlines using an integrated marketing approach.

A Versatile All-in-One Platform with Global Reach

“I’d taken the demo and really wanted to work with Meltwater,” Elysa Leonard says. Considering the challenges she faced, she believed Meltwater’s all-in-one platform would give her the tools necessary to execute integrated marketing and public relations campaigns. Immediately after taking the plunge, Splash used Meltwater for a crash course in fog computing and IoT. They found the most capable journalists by reading articles they’d written on these subjects directly within the platform. After hitting their attendance and PR goals, Splash was asked to help with email marketing for the conference as well.

Their work for QuirkyCruise.com is another gift that keeps on giving. The email marketing list they created with their giveaway campaign now includes 2,000 influencers with a confirmed interest in travel. Through this PR campaign, Splash was able to help QuirkyCruise.com create an email list of more than 10,000 potential cruise passengers. A valuable asset for the company to help acquire advertisers for QuirkyCruise.com.

For the Salvation Army, Splash tracked every mention in local media with the platform and used its reporting capabilities to show their delighted clients they were delivering results.

The Solution

Grow their business by taking on bigger and more lucrative projects

Engage and learn from subject matter experts, leading to higher-quality work

Monitor the full extent of their reach and report with greater precision

Execute on a global scale by providing integrated marketing tools

“We wanted to do more national and international projects but couldn't get the work because we didn't have the tools we needed. And so that was the biggest draw for me. We were just in the process of hiring more people again when the economy came to a halt. We’ll resume growing again when the recovery begins.” – Elysa Leonard, CEO, and Founder

Become familiar with issues and experts from right inside the platform

“Our client was hosting a tech conference and wanted to attract market leaders. We needed a quick education in fog computing and IoT so that we could produce more effective press releases. Using Meltwater, we were able to get up to speed quickly and identify writers who could really connect with our audience.” – Elysa Leonard, CEO and Founder

Gain a better understanding of reach and report with greater accuracy

“For the Salvation Army, we would get mentions in the local patch.com, and then other niche outlets would pick up and push out that content. We wouldn't have known about all the social sharing without Meltwater. At the final meeting, we were able to document the robust results we achieved with our campaign.” – Elysa Leonard, CEO, and Founder

Discover how Meltwater helps Splash Communications Engage and learn from subject matter experts, report on their efforts and achieve growth.

How Meltwater Supports Splash Communications Grow

They’ve got a great origin story, where great diving begat better marketing so a big Splash could be heard around the world.

Splash Communications

Kubota established their Canadian operations in Markham, Ontario, in 1975. Today more than 135 dealers sell and service Kubota tractors and other heavy-duty equipment essential to construction and agriculture in Canada. Kubota Canada uses Meltwater to monitor and engage with customers, dealers, prospects, and influencers.

Cultivating Lasting Relationships

Monitoring Conversations and Supporting Campaigns

Since their inception 130 years ago in Osaka, Japan, Kubota’s products have been reshaping the land to make it more habitable. It was the company's pipe that carried Japan’s first municipal water supply. “For Earth, For Life” is the company’s credo, and Kubota Canada’s 150 employees work hard to make it ring true. Kubota’s Emma Wahdani says, “Canada is extreme in its weather and terrain. Product testing is done here to make every Kubota product tougher. Being relevant to our dealers and customers is why we're successful.”

Wahdani is one of six people tasked with creating campaigns for Kubota products, brand, and events marketing. The team manages social media and often shares what’s on customers’ minds internally. Prior to acquiring Meltwater, marketers were often unaware of issues being raised on a variety of channels, including social, TV, radio, and print. This meant missing out on opportunities to please existing customers and win new converts. To succeed in niche markets, the team wanted to engage in influencer marketing but was unsure who to reach out to and how to proceed. And while they already had a robust marketing automation tool, they struggled to populate it with high-quality content — the type of content available in a platform like Meltwater.

Meltwater helps us answer the question: how can we ensure that the content we're producing is relevant to what people want to know about Kubota?

TV, Print, Social, and Radio All on One Platform

The selection process was thorough and cross-departmental. All parties agreed they needed a platform capable of singling out Canada-specific content and mentions. Following conversations across all types of media — broadcast, social, print, even radio — was also high on their wish list, along with the ability to measure sentiment and see what was trending.

After selecting Meltwater’s all-in-one platform, Kubota Canada can now measure the ROI of their campaigns and programs. They’re able to track customers and prospects talking about them online and offline, even when they’re not tagged, using the Explore product. This provides them with a more accurate assessment of total mentions and consumer sentiment, along with the opportunity to head off any potential issues and keep customers happy. The platform provides greater insight into Kubota Canada’s ad activities on TV and other media. And with Meltwater’s influencer contact database, marketers can easily seek out and find the exact characteristics and experiences they want in the people they choose to partner with.

Kubota’s Chad Ming says, “Transparency is a key benefit of Meltwater. We now know who picks up our press releases and blogs about us out of genuine interest. These are people we may want to build a relationship with.”

Monitor every mention on TV, social media, print, and even radio from one platform

Search by desired traits for people they want to sponsor as marketing influencers

Execute more successful product launches using insights acquired via social media

Monitor and measure TV, radio, print, and social on a single platform

“Meltwater Explore’s ability to monitor TV and radio is huge. Add in the social tools, and this is what drove us to say let's try this out and see where it goes. I worked closely with my service rep to get up and running. Since then, we’ve been getting real-time insights that frankly, I've never seen before.” – Emma Wahdani, Marketing Communications Specialist

Succeed with influencer marketing by identifying just the right people

“We started doing influencer marketing this year and found Meltwater’s platform extremely helpful. Their search tool allows us to sort through all the features people share in their bios to identify those people with the exact hobbies and other key characteristics we're looking for.” – Chad Ming, Digital Marketing Manager

Grow and engage their audience without being overwhelmed by complexity

“Initially, we thought Meltwater might only be for large companies. We don’t have a mass-market audience. But as we became more familiar with the platform and listened in on conversations to learn more about our target audience, the benefits became clearer. Having our marketing metrics in one place helps also.” – Chad Ming, Digital Marketing Manager

Their products may be tough, but their people employ a soft touch to make their customers happy. Meltwater helps point the way.

See how Meltwater helps Kubota succeed with influencer marketing and grow their audience.

Kubota

For Earth, for Life

Pick up mentions of clients on social media and news on a global scale

Generate brand awareness reports for social media and online news

Share insights with important stakeholders

The European Olympic Committee uses Meltwater to generate and measure brand awareness. They also use the tool to make sure that when they are being talked about, they pick this coverage up globally. 

Their KPIs include the volume of relevant new coverage, as well as the number of conversations taking place about their stakeholders on social media. Meltwater’s daily report shows them where they stand in terms of their KPIs in real-time. They’ve found out some really surprising insights by tracking metrics such as media exposure (volume of conversations), geographic exposure (where in the world the brand is being talked about the most), and potential reach. 

“It’s fair to say that Meltwater has done more than what the EOC expected them to do initially, as it saves them time by reducing the need for them to search for the information themselves.”

"Meltwater is more than just a media monitoring tool for the EOC; it gives us commercial direction and helps us to make strategic data driven decisions. What has made our partnership even more successful has been the reactivity of the Meltwater team. They have been open, responsive and flexible right from the start."

How was the experience during and after the provision of the Meltwater services?

The European Olympic Committees claims that from education around what the solution can do to signing the contract, account set up and aftercare, their experience using Meltwater has been very positive throughout the whole process.

The set-up process was described as quick - and full credit went to the Meltwater team ensuring their searches were refined so that the EOC only receives the most relevant coverage and insights. The level of service has been described as excellent. The EOC commented that the standard of service they are getting for the price they pay is a great value. 

MW Case Study-MSM for the European Olympic Committees.pdf

How Meltwater Helps the European Olympic Committees:

Automatic break down of the most important insights 

Meltwater eliminates blind spots by tracking the largest content database in the industry. Through smart AI crawling, our media intelligence tool sifts through more than 275,000 global online news sources, comments, review sites, forums, message boards, and over 300 million blogs in the blink of an eye.

"Meltwater is an easy to use and flexible system and we’re pleasantly surprised at the scope of data and how comprehensive the reports are. Meltwater went above and beyond our agreed service and performance criteria that we started to commission full Meltwater reports as we were impressed with what we were seeing. We were happy that we extended and built on our original agreed service.”

Unlimited possibilities in a world full of data 

“The fact that we have a number of searches means that we can be quite specific and granular with the topics that we and our clients care about. This has also allowed us to use the solution for a number of problems all at once, which is great for us, as we’re not limited – and that’s very beneficial.”

The European Olympic Committee (EOC) uses Meltwater to generate and measure brand awareness. They also use the tool to make sure that when they are being talked about, they pick this coverage up globally.

Read about how the European Olympic Committees (EOC) is using the Meltwater Media Intelligence tool for their marketing.

How Meltwater helps the EOC

Getting commercial direction and making strategic data-driven decisions.

European Olympic Committees

Structuring and collecting all information was a struggle

The Salvation Army wants to be able to monitor what is written about them. With Meltwater's media monitoring, they can easily follow what is said, and at the same time, have the insights presented in a structured manner through analysis and reports. With the data Meltwater provides, The Salvation Army can analyse how many conversations mention them and the context of mentions, for example, whether it's a positive or negative story.  This way, they can see and understand whether their strategies are successful or need adjustment.

By monitoring what's being said about their competitors, The Salvation Army can more effectively benchmark, therefore helping them to make comparisons and set targets. 

"I would say that you need to have competitive intelligence. Competitive intelligence is necessary to know whether your communication efforts are working"

The Salvation Army also uses Meltwater's press tool to identify relevant journalists. The journalist search function lets them find journalists writing about the subjects and areas where they wish to be visible, therefore avoiding a spray and pray approach. Media visibility is important for the Salvation Army since it increases the chance of people being aware of their work, which is likely to have a positive impact on donations too. By being able to identify relevant journalists, they can work more efficiently and connect with the people who are interested in what they have to say, naturally, this has a positive increase on their media exposure.

Meltwater helps the Salvation Army to monitor what's written about them in editorial and social media.

Using Meltwater's press tool, the Salvation Army can contact with journalists who are interested in their work and thereby increase their media exposure.

The Salvation Army is able to save time by using Meltwater's tool - time that they can now spend on other aspects of their communication strategy.

The Salvation Army uses Meltwater media monitoring to keep an eye on what's being said about them in editorial and social media. Using Meltwater's media monitoring, they can then view and analyse the data presented and develop various reports to guide strategic decision making. In addition to this, The Salvation Army also uses Meltwater's press tool to find relevant journalists to contact and spread awareness.

How Meltwater supports Salvation Army with monitoring their industry and competitors.

Meltwater Customer Stories: Salvation Army

The Salvation Army

The goal of The Economist is simple: connect the right people, with the right content, at the right time - all over the world. But this would prove challenging in a vast digital landscape, and given the rapid nature of social and newsmedia. After all, more than half of their audience connects with their content in digital format, and the online world can be complex to navigate. 

The team at The Economist needed to gain audience insights, start and drive relevant conversations and meet the rampant demands of a 24-hour rolling media, without compromising on quality. 

Also, a publication like the Economist is revered for credibility, thoughtful insight and relevance, which means that gaining understanding and offering value is just as important as meeting a deadline. While the team generated new and interesting data every day, they lacked the extra layer of insight that would quickly and accurately connect the separate data dots into a more meaningful story, and help their readership grow. 

"One of the biggest challenges we had was putting that all together into a comprehensive, insightful presentation that would allow us to really have a clear picture of where we are across the board, also a deeper dive into the insights from there. Previously we had numbers, but we didn't know what was behind the numbers."

The abundance of data was mined down to specific audiences, helping The Economist identify their readers and giving them an intricate understanding of how those readers behaved and responded. 

"We have worked closely with the team to create really targeted outreach lists and targeted databases so that we understand not only the overall brand impact that we are having but if we are having that impact amongst our target customers. So really trying to drive detail and [understand] where we will have the most impact because that's where we will move the needle for the business". - Lauren Hackett, SVP, Global Communications.

A key goal for The Economist is to align the right customer with the right content on a global scale. Therefore, a crucial task for the communications team is to listen to its communities and understand where their interests lie. According to the communications team, Meltwater "were really fantastic about working collaboratively to develop a format and a structure that would give [them] a monthly snapshot of how our brand was doing as a global brand, but also in various territories around the world." This provides the Economist with actionable data points on trending discussion points, influential figures and daily coverage updates - meaning key decisions in content planning and distribution are guided by this actionable data. 

"The reporting that we've [developed] over time, really helps us to figure out where our opportunity is as marketers, broadly defined. By looking at the themes that are being discussed externally, by looking at the themes that are being discussed in relation to the Economist and our family of brands, we can start to have better planning and make more informed decisions."

The Economist can now specifically cater to its readership, which is one of the largest in the world, offering independent journalism to curious minds.

Understand the true brand impact of their work

Using tools such as the Meltwater Explore and Social Echo, The Economist can clearly identify where and with who their brand is making an impact - guiding next steps in the communications strategy, measuring subscriptions and proving ROI.

Gain powerful marketing, media and audience insights

The global communications team needs to be able to monitor the core markets (the UK & the US) seamlessly. Therefore, access to location-based analytics means they can isolate data points and understand both markets as separate entities. Efficient reporting also means easy access to powerful insights. 

eng-052020-MW-Case-Study-The-Economist.pdf

The Economist is a trusted source for news analysis, which helps over a million people make sense of the world through news media. The team turned to Meltwater to help them achieve their primary goal: Strategically growing their readership through new subscriptions.

Learn how The Economist is using Meltwater to understand the true brand impact of their work, and to gain powerful marketing, media and audience insights.

The Economist - Meltwater customer story

Gaining powerful marketing, media and audience insights.

The Economist

Meltwater Case Study: The Economist

Capture and measure mentions related to
them and the key themes they are tracking

The Belize Tourism Board (BTB) is the government body responsible for the licensing and marketing of the small Central American nation's tourism industry. It supports tourism-affiliated businesses through many initiatives, programs, and policies. Meltwater media monitoring and analytics provide the BTB with a huge
assist.

Meltwater helps Belize Tourism Board fine-tune keywords as needed to capture every relevant mention and make unified comparisons of metrics across all initiatives.

Explore & Monitor

Engage & Influence

Distribute & Alert

Analyze & Report

Resources

Events

Education

We have clients all over the world and here are some of their stories.

AstraZeneca

Yves Rocher

Caster Communications

Fox Sports

360i

Splash Communications

Kubota

European Olympic Committees

The Salvation Army

The Economist

Belize Tourism Board

ChizComm

Union Gospel Mission

Plan International

Santander Rio Bank

Food For The Poor

Canadian Football League

SaskEnergy

Innovate BC

Rio Convention & Visitors Bureau

LINK

LEWIS Pulse

Guinness World Records

Goodman Media International

Keller Williams Realty

Seventh-Day Adventist Church

Acciona

Todos pela Educação (All for Education)

TECHO

Old Dominion University

DNV GL Healthcare

Brote

MediaCom

Fund For Peace

Search for Common Ground

Save the Children

Medicines Sans Frontier

Olympus

Vans

The Ohio State University

Pride In London

Get in touch to hear how we can support your business—whatever the industry or vertical.