Extract actionable insights from social and media intelligence

As the university that graduates more startup companies than any other in the United States, UCLA takes great pride in its Magnify Incubator at CNSI, which helps early-stage technology startups grow. Knowing that the Incubator’s work can resonate with science, tech, and business communities nationwide, CNSI used Meltwater Media Relations to expand its visibility and following in the general public. 

For example, when the communications team learned about a Magnify startup advancing cancer detection and care technology, it knew it had a compelling story to share. The team used Meltwater's AI-powered PR Assistant to quickly craft a compelling media pitch and get it out to the right reporters fast. Then, it used the search function to identify reporters interested in science, entrepreneurship, and commercialization. And it used the media database to conduct outreach and follow-up. 

With CNSI’s careful targeting strategy, its story found a home with Voice of America, initiating a strategic relationship between the institute and the federal broadcaster. “Because of using Meltwater to share something that we thought was really important, this story has reached a huge external audience,” says Nicole Wilkins, Director of Strategic Communications for CNSI at UCLA. “It's created a very meaningful media partnership for our institute and the UCLA campus.”

“Meltwater has been a fantastic partner for our CNSI team. They're there every step of the way, making sure that we are knowledgeable about what Meltwater can do for us.”

Along with business and tech enthusiasts, CNSI news has relevance for a wide scope of audiences, including funding agencies, government officials, California employers, and more. “We really serve a broad range of not only the campus community but our extended community through Los Angeles and Southern California,” says Wilkins. “Meltwater is a tool we use to reach all our audiences.”

The Suite’s robust search function lets the CNSI team drill down on monitoring all of the topics, industries, companies, researchers, and business leaders relevant to the institute’s work. With it, CNSI can zero in on niche topics like quantum computing and analyze the conversation to uncover insights like emerging topics and influencers. The team uses those insights to discover audiences it previously didn’t know about and land coverage in high-impact media outlets.

 “Choosing Meltwater has given our team a greater level of visibility not only on our internal campus community but externally to the various audiences who care about the research coming out of UCLA or the California NanoSystems Institute,” Wilkins says. “We needed that specificity that Meltwater could give us in communicating the work that we wanted to.”

Without comprehensive reporting, even the best communications teams struggle to demonstrate the impact of their efforts. The CNSI communications team uses Meltwater to reliably prove its value and build trust with leadership. Dashboards offer a single source of truth that enables collaboration within the communications department. Meanwhile, shareable, easy-to-generate reports enhance transparency, giving cross-functional stakeholders and executives proof of the team’s achievements and contributions to overall business goals. 

“Those reports really allow us to share something of value that is not only backing up the work that our team does, but also giving leadership insight just into how important marketing and communications is,” Wilkins says. “Before we had that data, it was like a black hole. Now, we have the numbers to show we're kicking butt here.”

Meltwater Customer Story - CNSI at UCLA.pdf

With Meltwater, the CNSI communications team is transforming how UCLA institutes connect with eager audiences. See what our data-rich solution could do for you.

Transforming strategies

Meltwater Customer Story: CNSI

The California NanoSystems Institute (CNSI) is one of the largest institutes at the University of California, Los Angeles (UCLA). As such, it serves almost 400 faculty from across the university working on pioneering research projects, groundbreaking scientific discoveries, and innovative startup companies. CNSI at UCLA uses Meltwater to find, reach, and connect with its target audiences across California.

Discover how the California NanoSystems Institute at UCLA uses Meltwater to break through the noise.

CNSI at UCLA — Meltwater Customer Story

How the California NanoSystems Institute Uses Meltwater to Break Through the Noise

California NanoSystems Institute

Obtain powerful analytics on social conversations and guide editorial choices.

Understand the real impact of their content strategy.

The Challenge:

The Solution:

"Audience is a tool that comes in addition to Explore that allows us to dig deeper into a subject that seems interesting to us. It allows us to understand what is being said about a brand. These hyper-powerful insights are crucial for story pitches.”

In Short

Brut. is a French digital-media firm founded in November 2016. It is a first-of-its-kind company that makes "socially conscious" news and videos for Gen Z and millennials with the goal of providing unfiltered information for people to form their own opinion.

Brut. uses Meltwater to understand the impact of their content marketing though social conversation analysis and audience data insights.

Meltwater x Brut. | Customer Story

How Brut uses consumer insights to inform its content strategy

Brut.

Case study Brut x Meltwater

Gain insights from local and global coverage and respond to media in real-time

Provide executives and senior engagement with high level reports to help inform
business strategy

Stay up-to-date with industry trends and news

Challenge

"The increased functionality of themobile app has really rounded off a robust and ready-to-use at any time and on any device functionality set to allow me to always stay on top of sentiment and news. I have found local support and coverage has typically added great value in helping me better utilise the platform. Thanks Meltwater!"

2020 Olympus Case Study.pdf

Solution

Olympus is a world-leading manufacturer and distributor of high-quality optical, electronic and precision engineering products, for scientific, medical, industrial and consumer applications. Olympus’ mission is to have a profound and positive impact on society by making people’s lives healthier, safer and more fulfilling through their products and business activities.

Meltwater provides Olympus with high-level reports, monitors global coverage, and tracks industry trends

Using Real-time Insights to Inform Business Strategy

How Meltwater helps Olympus monitor local and global media coverage in real time

Olympus

Analyze social data to identify new audiences

“Building meaningful relationships is something that we will continue to be able to do very successfully with Meltwater as a resource.”

The Jaunt - Customer Story.pdf

Get in touch to learn more

Going into 2021, off-price luxury goods retailer The Jaunt faced an uphill battle to expand awareness of the brand. As the direct-to-consumer division of Madaluxe Group, North America's largest distributor of European luxury fashions, The Jaunt had recently rebranded and needed a way to introduce itself to new audiences without wasting resources and time. Its marketing teams turned to Meltwater to zero in on data that could help them drive revenue and build strong marketing partnerships.

Discover how The Jaunt drives revenue through targeted influencer partnerships & audience engagement with Meltwater's solutions.

The Jaunt — Meltwater Customer Story

How The Jaunt uses Meltwater to build revenue-boosting partnerships

The Jaunt

Meltwater Customer Story - The Jaunt

Save thousands per year on the distribution of press releases

Refine strategies to surpass its competitors in share of voice and sentiment

“Meltwater knows what I need to know at the moment I need to know it and serves that information to me in the right channel — that's my favorite part.”

Meltwater Customer Story - CEX.IO.pdf

As a multi-functional cryptocurrency exchange serving five million customers worldwide, CEX.IO strives to be the platform of choice for blockchain financial traders. But raising brand awareness and exposure in the fast-moving days of a burgeoning industry is impossible without powerful media monitoring, intelligence, and engagement solutions. CEX.IO partners with Meltwater to get the breadth and depth of data the company needs to raise its global profile while cutting down on inefficient and expensive PR and social marketing workflows.

Discover how CEX.IO grew engagement and cut costs by switching to Meltwater for press release distribution and social media reporting.

CEX.IO — Meltwater Customer Story

How CEX.IO grew engagement and cut costs by switching to Meltwater

CEX.IO

Gain key insights from social conversations and news coverage.

Communicate with internal stakeholders about trends in breaking news.

Deliver first-in-class reporting about the brand's PR & Communications
activities.

“For me, Meltwater has given me the opportunity to show how communications can not only support our organisation but our purpose, our values, and our commitment to Australia with real, tangible insights.”

2021_AstraZeneca_Case_Study.pdf

Impact

AstraZeneca is a global biopharmaceutical company that has been operating in Australia for more than 60 years, providing medicines that transform the lives of people with different types of cancers, and chronic conditions such as diabetes, kidney disease, heart failure and respiratory diseases.

Read this customer story to discover how Meltwater enables AstraZeneca Australia to manage its global reputation and deliver first-in-class reporting.

AstraZeneca - Meltwater Customer Story

How AstraZeneca uses Meltwater to manage and measure its reputation on a global scale

AstraZeneca

"We partnered with Meltwater at a critical time when we were transitioning towards digital. The tool helped us become a socially responsive brand where other tools like Google Alerts used previously did not fulfill the overall objective in the right manner."

MW Case_Sodexo_IN.pdf

Summary

Sodexo deliver services across two main categories - Employee Benefits and Incentive & Rewards and Recognition. Having launched in India in 1997, Sodexo Benefits and Rewards Services is now a market leader in the meal benefits space. As a group, Sodexo provides access to a wide range of services that improve the quality of life of their consumers, promote work-life balance and increase employee motivation.

Read this case study to learn how the Meltwater Media Intelligence software supports Sodexo with facilitating digital transformation.

Meltwater Customer Stories: Sodexo

How data consolidation led to enhanced customer service for Sodexo

Sodexo

Make better, faster, more informed decisions

Optimise its marketing strategies for better results

Identify, verify and monitor influencer collaborations

"The lack of real-time alerts for potential viral content or competitor activities meant significant events were often only identified after they had occurred, reducing our ability to respond promptly."

"Meltwater just had so many of the product features we needed, like advanced analytics, real-time alerts,
and influencer identification. It’s the full suite of product features that really sets Meltwater apart from its competitors."

Uratex_Case Study.pdf

Uratex has been giving the men and women of the Philippines a good night’s sleep for more than half a century. But the mattress manufacturer’s marketing team was having sleepless nights finding, engaging, working with and monitoring the performance of its influencer campaigns.

Uratex Philippines needed a powerful communications tool that would allow it to identify influencers, measure their value and monitor their performance in real time to help build the brand’s visibility and reputation.

To monitor its influencer collaborations and make informed marketing decisions, Uratex Philippines turned to Meltwater.

Uratex Philippines Customer Story

Uratex Philippines

"It was very easy to get started with Meltwater. With around the clock support and guidance, we accomplished an optimum account setup for smooth automated functioning. Everything is with a touch of a button ensuring quick turn around times. Meltwater has allowed us to become more informed about our customers social media needs and responses. The service and after-sales support has been amazing from Bevan and Jess—  we consider them a part of our team."

MW Case Study_Vans_ZA.pdf

Vans Off the Wall was established in 1966 and has since turned into an iconic, Southern California based youth-culture inspired footwear, apparel and accessory brand of the conglomerate VF Corporation. They are a global brand with presence in more than 75 countries and over 600 retail locations. The brand is driven by creative self-expression brought to life from the world of art, music, sports and street culture.

Discover how Meltwater enables Vans South Africa to connect with influencers, optimise event execution and generate reports and measure ROI.

Meltwater Customer Stories: Vans ZA

How Vans revolutionized its approach to consumer insights

Vans

“As a newer company, we continue to reach into new markets and without Meltwater it would be quite hard to even understand where to begin.”

Akind Meltwater customer story.pdf

Do more in less time

Sustainable fine jewelry brand Akind creates jewelry that people can feel good about, and it uses influencer marketing to bring its products to like-minded consumers. Previously, the brand faced three big obstacles to making the most of influencer marketing: scaling recruitment efforts, organizing insights, and streamlining communication. Today, Akind uses Meltwater to centralize its campaign management activities and double its marketing team’s productivity. Here’s how.

Read this customer story to learn how fine jewelry brand Akind uses Meltwater to boost productivity by 100%.

Akind - Meltwater Customer Story

How Akind uses Meltwater to double its marketing productivity

Akind

“Meltwater not only provided a consolidated solution for our needs, but also supported us with in-depth media and competitor analysis. Meltwater has proven really beneficial when researching potential new clients for pitch documents. This gives Reboot an upper hand over other agencies.”

MW_Customer-Story-Brochure-Reboot.pdf

Agencies that drive results for their clients know there’s no one roadmap to success. Connecting with modern audiences calls for bold moves powered by data. That’s why digital PR agency Reboot Online uses research and data-led experimentation to get their clients noticed. 

The agency’s team of data scientists, creative strategists, performance pros, and outreach experts dive deep to craft innovative campaigns and strategies for each one of its wide range of clients. Reboot relies on the data-rich Meltwater Suite to fuel that innovation, getting more done in less time.

Read this customer storry to learn how Reboot uses Meltwater to gain an edge on its digital PR agency competitors.

Reboot Online - a Meltwater customer story

How Meltwater gives Reboot an edge on its digital PR agency competitors

Reboot Online

Tap into a community of industry professionals

“With Meltwater, you can really get to the heart of a subject — how people feel about it, how mentions have gone up, what the sentiment of a conversation is, where the conversations are happening. That's really valuable from a new business point of view.”

MW_Customer-Story-Brochure-EnergyPR.pdf

For nearly three decades, Energy PR has helped brilliant UK businesses get their voices out into the world. Offering a range of key services — from digital PR and media relations to content marketing and social media to insights and strategy — this small but mighty firm helps B2B and B2C organizations meet their business goals by using audience behaviors as the foundations for their strategies. This audience-centric approach — requiring quick access to actionable social and media insights — made Energy PR a perfect match for the data-rich Meltwater Suite. Here’s how our partnership has helped Energy PR get more client wins.

Read this customer story to learn how one small but mighty PR firm uses Meltwater to attract and retain new business.

Customer Story: Energy PR

How Energy PR Racks Up Client Wins with Meltwater

Energy PR

Track all mentions of all media types, globally

Monitor sentiment on Chinese social media channels

Create reports on-demand to track performance

Introduction

HK_CUHK Art Museum Case Study (July 22).pdf

Read this customer story to learn how Meltwater allows the CUHK Art Museum to track media mentions across all media types, globally.

CUHK Art Museum - Meltwater Customer Story

Meltwater allows CUHK Art Museum to track media mentions across all media types, globally

CUHK Art Museum

Access on-demand API support from initial idea to launch

Evaluate nearly 100 different brand values against 87 different passion points and genres

Let customers determine brand-sponsorship fit with a click

“There are lots of different social listening sources, but how Meltwater’s technology and our technology can speak to one another is the real secret to creating an overall experience for our customers that works.”

Luscid_case_study.pdf

Despite the breadth of data available today, many brands still enter marketing sponsorships based on individual preferences and gut feelings. Partnership insight platform Luscid brings the sponsorship process into the 21st century, using data to empower brands to better understand how customer’s behaviors, brand values, and business goals align with potential global sports and entertainment partnerships.

Using the Meltwater API, Luscid replaces gut feelings with reliable data, helping brands find the most relevant, impactful sponsorship opportunities. Here’s how Meltwater helps drive Luscid’s innovations.

Read our customer story to see how Luscid uses the Meltwater API to transform the world of sports and entertainment sponsorships.

Luscid — Meltwater Customer Story

How the Meltwater API Helps Luscid Transform How Brands See Sponsorships

Luscid

Discover influencers who are passionate about its mission

Centralize and streamline influencer management processes

Generate Advertising Value Equivalency (AVE) 19x the budget

“I advocated to add influencer marketing to our Meltwater contract for three reasons. First, the quality of its data and analytics helped me finally solve how to make data-driven decisions about potential participants. Plus, I was excited about the ability to run all of our communications work from one central platform. Last, but certainly not least, Meltwater provided excellent and extraordinary customer service.”

Cancer Support Community Customer CaseStudy (1).pdf

Cancer Support Community (CSC) is dedicated to providing support, fostering compassionate communities, and breaking down barriers to care- - with all services offered at no cost to patients, survivors, caregivers, and their loved ones. Like many nonprofits, CSC needs to maximize the impact of every marketing dollar so the organization, and the community it serves, can thrive. Influencer marketing emerged as an authentic and efficient way for CSC to reach its target audiences beyond its existing social media followers and paid social media advertising. They chose Meltwater’s influencer marketing solution to build and sustain a program that could bring its services to even more people who need them.

See how the CSC used Meltwater's influencer marketing solution to boost returns on their advertising spend.

Cancer Support Community — Meltwater Customer Story

How the Cancer Support Community Used Meltwater to Achieve a 19x Advertising Value Equivalency

Cancer Support Community

Establish strategic relationships with top press contacts

Access responsive, proactive customer support

“The measurable impact of deploying Meltwater for us has been hearing good things from our press contacts. It is really nice to know that they're seeing us, they're hearing us, and they're in the loop on what we're doing.”

MW_Customer-Story-Brochure-USPTO.pdf

The U.S. Patent and Trademark Office (USPTO) helps ensure national commerce continuously develops and grows. As the sole federal agency granting U.S. patents and trademarks, keeping media outlets across the country — as well as internal stakeholders across departments — informed of updates and changes is a complex, constant task. The USPTO relies on Meltwater to keep its press and media operations running at peak efficiency.

See how the U.S. Patent and Trademark Office uses Meltwater to streamline and strengthen its media relations workflows.

USPTO — Meltwater Customer Story

How Meltwater Helps the U.S. Patent and Trademark Office Streamline Media Relations

U.S. Patent and Trademark Office

Build comms strategies using real-time media and social intelligence

Proactively promote effective media coverage

“Working with public agencies, non-profits, and higher ed, we are very aware that our clients are accountable to taxpayers and their communities. Meltwater has been a really important tool for making us more efficient in serving our clients while providing a resource that, otherwise, most public agencies would not be able to afford.”

Tripepi Smith is a California-based marketing, technology, and public affairs firm that public agencies count on for single-source communication support. Since 2021, it has used the Meltwater Suite to be the one-stop shop its clients need. From content creation to digital marketing to public relations, Tripepi Smith helps cities, counties, joint powers authorities, and other local government clients reach their communication goals with efficiency. Powered by Meltwater analytics and insights, it’s equipped to face the future of PR head-on. Here’s how.

Learn how Tripepi Smith uses Meltwater to help its public agency clients better interact with the public they serve.

Tripepi Smith - a Meltwater customer story

How Tripepi Smith uses Meltwater to build public trust

Tripepi Smith

Track and manage their global image and
brand presence

Monitor media and social media across varied
global markets

Track and report on the success of campaigns and brands worldwide

Meltwater Customer Story - Geely.pdf

The Meltwater advantage

Geely Holding Group is the world's bestselling Chinese automotive group and its brands are household names across the globe. But
Geely isn't resting on its laurels. The company is committed to world-class research and development, leading the way on innovation
and sustainability, and continuing to expand its share of the global automotive market.

To help it achieve that, Geely Holding Group needed a powerful communications tool that could help it not only spread the good
word about its products but also track the conversations the media were having about the brand.

Read this Meltwater customer story to learn how Geely uses Meltwater to track media sentiments in real time.

Geely — Meltwater Customer Story

How Geely Drives Valuable Consumer Insights with Meltwater

Geely

"The daily morning and afternoon alerts help us stay on top of the pulse of the industry and react accordingly to the trending topics and themes. We can tailor campaigns and address the issues in time and spread awareness within the public."

MW Case_Save the Children_IN.pdf

Save the Children is an independent global NGO present in 120 countries who are leading the way in rights of minors. In India, they're active in 20 states and have changed the lives of 6.1 million Indian children. They believe every child deserves a bright future and run programs to reach the most deprived children with the aim of providing them with opportunities to learn, a healthy start in life and protection from harm.

Discover how Save the Children uses Meltwater media intelligence to increase reporting efficiency, justify their worth and optimise campaigns.

Meltwater Customer Stories: Save the Children

Save the Children

The Challenge

“With our previous tool, we never got it off the ground more than the use cases we needed to fulfill with it. The barrier to entry was so high that we only had 1-2 people comfortable and versed in using it. With Meltwater, we were able to democratize the platform within our team because of its ease of use, which provided a quick path to satisfy our curiosity and get the depth of knowledge we needed. ”

The Solution

“It’s key to keep clients informed about how their campaigns are actually landing with consumers. Metrics are always a starting point for strategic adjustment and without great data you are just left with questions. Meltwater’s stream of information allows us to make informed decisions for clients and gives them something to celebrate about when things go off without a hitch.”

MW_Customer-Story-Brochure-Archrival.pdf

Archrival

Archrival is a U.S. based youth culture agency that reinvents how brands connect with and win the hearts and minds of young adults, teens to twenty somethings. The beating heart of what they do: creative built on the approach that human-powered marketing places influential and motivated advocates at the center of a business’s most important goals. Through its human-centered approach to insights, influence, and creativity, Archrival has masterminded true brand movements across a variety of industries including retail, sports, CPG, gaming, activism, entertainment, hospitality and travel.

Learn how Archrival is using Meltwater to drive human-powered marketing through the use of social, consumer and influencer intelligence.

Archrival - Meltwater Customer Story

How Archrival utilizes social, consumer and influencer intelligence for human-powered marketing

Seamlessly integrate influencer marketing into the brand’s overall marketing strategy

Start using trustworthy data-driven metrics for identifying influencer potential

Promote transparency and collaboration throughout the entire Starlight organization

"We use Meltwater Influencer Marketing for the entire influencer audit process. We are able to get a sense of who the influencer is by looking at past collaborations and content, and what type of impact they will generate with metrics like True Reach and Engagements. True Reach is our favorite metric!”

Contact us to find out more.

Starlight Children’s Foundation is an Australian non-profit organization with a mission of brightening the lives of seriously ill children and their families. Since 1988 the organization has partnered with health professionals across Australia to ensure they are delivering programs that support the total care of children and teens. 

As a non-profit, Starlight Children's Foundation relies heavily on donations. Over the last two years, the brand had been engaging in influencer activity to boost brand awareness and promote charitable giving.

Read this customer story and learn how Starlight Children’s Foundation Australia is using Meltwater Influencer Marketing for doing good with influencers.

We have clients all over the world and here are some of their stories.