Establish global brand governance across its social media accounts

Unlock competitive intelligence or trends through social listening

Future-proof the company’s marketing, social, and PR operations

Known around the world for leading beauty brands like NARS, Clé de Peau Beauté, and Shiseido, the company had a constant deluge of social media mentions and conversations that it struggled to monitor and extract insights from in a unified manner. “We were interested in acquiring a partner that would span the multitude of countries we operate in, be able to scan billions of conversations that are happening on a daily basis, in the languages and platforms of our customer's needs,” explains Amit Naik, SVP, Global Head of Analytics at Shiseido. The Meltwater suite gave the company the ability to leverage consistent intelligence solutions that brought its worldwide team.

Creating globally consistent KPI frameworks for a world of brands

When Amit Naik first took the reins as Shiseido’s Global Head of Analytics in 2016, more than a dozen of the company’s brands — operating across 20 markets and in multiple languages — managed their social media listening, marketing, and management efforts using a variety of standalone, incompatible tools. Shiseido used the Meltwater suite to unify and continue to build the company’s global social media capabilities.

“We really had no consistent way of evaluating what that brand meant in multiple regions,” says Amit. Meltwater helped Shiseido create a custom analytics dashboard using Explore, its media monitoring and social listening platform. Integrating a wealth of social data and metrics into a unified, consistent tool, let Amit and his team understand the company’s global presence at a glance. With an overarching evaluation and tracking framework in place, they can easily customize their dashboards and benchmarks for the nuances of each brand’s regional markets. 

Meanwhile, Shiseido consolidates its social publishing and engagement with Engage, Meltwater’s social media management and analytics platform. A unified interface gives team members a place where they can interact with Shiseido’s community on different social media platforms. That and other features like content scheduling, publishing, and easy reporting build the engagement capacity of Shiseido’s leading brands like NARS Cosmetics — which boasts nearly 10 million followers across its English-language YouTube, Instagram, Twitter, and TikTok accounts alone. With an all-in-one platform, the company can offer the kind of integrated, multi-channel brand experiences modern consumers have come to expect.

Today, Shiseido leverages the Meltwater suite across all of its brands and markets. “We were able to create a globally consistent KPI framework that then made the shift from return on marketing objectives, all the way linking it to return on investment. It's an evolutionary journey and Meltwater has been part of it with us.” 

“We have come a long way from when we started, where we had fragmented data sources for evaluating social media, to now where we have a consolidated single source of truth. Having that one platform that enables us to evaluate our customer perceptions, as well as our marketing impact across multiple markets in a consistent and globally insightful manner, is what makes Meltwater different from its competitors.”

To have a truly holistic understanding of its presence worldwide, Shiseido also needs a comprehensive look at how it's performing against competitors. The company uses Explore to monitor its numerous competitors in multiple markets and develop benchmarks to evaluate its own brands’ outputs. “If we have a campaign that did really well, but it's not up to mark with a competitive benchmark, it's good for us to know and then course-correct,” Amit explains. 

As the beauty industry continues to trend toward super-personalized, hyper-responsive marketing, Meltwater empowers Shiseido to stay ahead of the curve. Amit and his team use sentiment tracking and word clouds to classify and understand consumer conversations and segment audiences based on their interests and affinities. “​​We have moved away from the vanity metrics of followers to where we’re really looking at engagement and content resonation,” he says. “Those are meaningful improvements that we don’t think we could have done alone.”

With the ability to tap into and understand a firehose of conversations about the company’s brands and competitors, it can craft social media and marketing messaging that speaks to the zeitgeist and is backed by proven audience resonance data. Plus, real-time social listening helps the company identify and get a head start on budding trends, benefitting marketing and product development teams alike.

Once consumed with the task of wrangling vast, disparate data sets, Shiseido brands now easily access the valuable information within. “For me, the entire research journey that Meltwater facilitates is really the favorite part. It helps me go from data to insights to action,” says Amit.

Collaborating in growth and capability-building

Shiseido hasn’t just benefited from the evolution of the Meltwater suite over the years; the beauty brand has also collaborated in plotting the course as a member of Meltwater’s advisory board. Meltwater’s 2017 acquisition of Klarity, an Asian market social media analytics platform, helped Shiseido make inroads into the Chinese market. It also uses the AI-driven influencer marketing platform Klear, which Meltwater acquired in 2021, to manage and measure its influencer campaigns.

Already well-attuned to the continued convergence of PR, social media, and marketing, Meltwater ensures that Shiseido is also well-positioned to take advantage of continuing advances in AI, machine learning, and natural language processing. Most recently the beauty industry leader began using the Meltwater Consumer Intelligence suite for obtaining AI- and NLP-enabled insights. Using Meltwater’s suite of solutions ensures that Shiseido’s social and customer experience strategies can remain integrated and scalable as they continue to evolve along with the beauty industry.

Shiseido-Customer Story.pdf

“For us, Meltwater has been both a strategic partner in the long-term, as well as a very tactical and operational partner where they actually help us improve our campaigns and customer interactions on a daily basis,” says Amit. “Overall we've been lock stepped with them on their acquisition journey, and it's good to feel that our voices are being heard.”

Evolving Partnership

Meltwater Customer Stories: Shiseido

As one of the largest beauty companies in the world, Shiseido knows the challenges of modern global brand management well. Encompassing over 50 luxury brands across 120 markets, it needs a social listening and media monitoring solution that helps bring its customer experience to the next level. Shiseido partners with Meltwater to turn its once-fractured social operations into a company-wide social strategy.

Discover how Shiseido uses Meltwater to optimize their global social media strategy and align marketing teams around reporting.

Shiseido — Meltwater Customer Story

How Shiseido aligns its global social media strategy using Meltwater

Shiseido

Establish strategic relationships with top press contacts

Access responsive, proactive customer support

“The measurable impact of deploying Meltwater for us has been hearing good things from our press contacts. It is really nice to know that they're seeing us, they're hearing us, and they're in the loop on what we're doing.”

MW_Customer-Story-Brochure-USPTO.pdf

The U.S. Patent and Trademark Office (USPTO) helps ensure national commerce continuously develops and grows. As the sole federal agency granting U.S. patents and trademarks, keeping media outlets across the country — as well as internal stakeholders across departments — informed of updates and changes is a complex, constant task. The USPTO relies on Meltwater to keep its press and media operations running at peak efficiency.

See how the U.S. Patent and Trademark Office uses Meltwater to streamline and strengthen its media relations workflows.

USPTO — Meltwater Customer Story

How Meltwater Helps the U.S. Patent and Trademark Office Streamline Media Relations

U.S. Patent and Trademark Office

Accommodate more than 30 clients with accurate media monitoring and timely alerts

Make use of automation to schedule and publish across multiple social platforms

Pitch more strategically by identifying the most qualified and receptive journalists

Challenge

"We started out with a competing product, but we grew pretty quickly. We needed a larger media platform that was a lot more accurate, up-to-date, and quick and efficient."

Solution

"We really need to be strategic when pitching, so we love the fact that we can search by keyword, by beat, and by area."

Meet ChizComm (1).pdf

Summary

ChizComm Ltd is a full-service marketing communications agency providing PR, events, digital, and media buying services to more than 30 clients. With offices in Canada and the US, they're valued by their clients for the quality of their ideas and their strategic guidance. Meltwater is a vital source of their intelligence.

Read this customer story to find out how Meltwater helps ChizComm build relationships with leading journalists both at home and abroad.

ChizComm - Meltwater customer story

What's the Big Idea?

ChizComm

Improve their understanding of mental health in APAC

Meltwater Customer Story True North Solutions.pdf

Insights with Impact

True North is a Cambridge, MA based Medical Affairs consulting firm which works with emerging biotech and pharmaceutical companies, helping with AI-driven insight generation, digital biomarkers, digital health, and stakeholder planning.  One of the services offered by True North is ‘Voice of the Patient’ research, which helps ensure that patient perspectives are represented in research & clinical studies.

Read this Meltwater customer story to learn how True North uses Meltwater to uncover patient trends. Meltwater Healthcare Customer Story.

True North — Meltwater Customer Story

How True North Enhances Patient Care with Social Intelligence

True North

The Challenge

“Because we are an independent agency we are able to make decisions very fast, we’re able to action things very quickly and we can be very agile. Our approach to any type of campaign or work that we do is centered around data, insights and creativity”.

“I would see the relationship with Meltwater continuing to develop and evolve alongside our growing global business needs and expect it to become even more strategic and see us working even more closely together than we have before to ensure we provide the best services for our clients”.

TEAM LEWIS is a global marketing agency, founded in 1995, which services clients from 24 offices around the world and has a team of over 500 people. Their specialty? Using data and insights to inform creative marketing and communication campaigns for an international list of clients. Connection is at the heart of everything they do, as they bring together businesses and audiences through creativity, innovation and insights.

Learn how TEAM LEWIS is using Meltwater to understand the true brand impact of their work, and to gain powerful marketing, media and audience insights.

TEAM LEWIS - Meltwater customer story

How Team Lewis connects with audiences through influencer marketing

TEAM LEWIS

Meltwater Customer Story: TEAM LEWIS

“If you want to elevate the conversation, you need to understand the conversation. Through Meltwater, we are able to not only identify but also understand those conversations.”

MW_Customer-Story-Brochure-Materialise.pdf

Get in touch to learn more.

Materialise, one of the oldest and largest 3D printing companies in the world, requires PR solutions that can amplify, and keep pace with, its sector-leading advancements. As the company develops additive manufacturing technology into one that enables a better and healthier world, it uses the Meltwater Suite to cement its position as a thought leader within the industry and beyond. With data-rich platforms featuring AI-powered solutions, Materialise can remain a prominent driver of global excitement around 3D printing technology.

Learn how Meltwater helps Materialise be a thought leader in sustainable 3D printing.

Materialise - Meltwater Customer Story

How Materialise Uses Meltwater to Grow Its Share of Voice Around the World

Materialise

Extract actionable PR insights from oceans of digital content

“Because of the seriousness of our work and the importance of the information we have flowing, it's important for me to know that I can work with an organization like Meltwater that has our best interests at heart.”

MW_Customer-Story-Brochure_03.pdf

Empowering a healthier Canada means no days off for LifeLabs, Canada’s largest and most trusted medical diagnostics company. As it performs over 112 million laboratory tests for 75,000 customers daily across Ontario, British Columbia, and Saskatchewan, the organization needs media intelligence and insights that keep pace with quickly evolving industry and customer needs. LifeLabs uses Meltwater to power the internal and external communications that keep it in conversation with the Canadian public it serves.

Learn how LifeLabs uses Meltwater to power its internal and external communications.

LifeLabs — Meltwater Customer Story

How Meltwater Helps LifeLabs Get the Pulse of Canadian Healthcare

LifeLabs

Track and manage their global image and
brand presence

Monitor media and social media across varied
global markets

Track and report on the success of campaigns and brands worldwide

Meltwater Customer Story - Geely.pdf

The Meltwater advantage

Geely Holding Group is the world's bestselling Chinese automotive group and its brands are household names across the globe. But
Geely isn't resting on its laurels. The company is committed to world-class research and development, leading the way on innovation
and sustainability, and continuing to expand its share of the global automotive market.

To help it achieve that, Geely Holding Group needed a powerful communications tool that could help it not only spread the good
word about its products but also track the conversations the media were having about the brand.

Read this Meltwater customer story to learn how Geely uses Meltwater to track media sentiments in real time.

Geely — Meltwater Customer Story

How Geely Drives Valuable Consumer Insights with Meltwater

Geely

To gather immediate insights while eliminating the manual process

Quantify opportunities in commerce spaces.

All in one solution for social media monitoring & data-driven planning

“We have now been using Meltwater for about 18 months, and rarely a day passes that we don’t look to the platform for answers.”

“Working with Meltwater has been easy from the get-go. The training sessions were simple to follow and relevant to our industry, enabling our team to start immediately.”

Get in touch to learn more

The Ultimate Social Listening Guide - Never Miss a Social Mention

The What, Why And How of Sentiment Analysis

Meltwater Customer Story: TBWA\

Discover how TBWA\ SA  the most integrated communications group in Africa partners with Meltwater to provide a holistic approach to data-driven planning

TBWA\

Identify influencers and monitor their content

Generate reports on marketing and communications success

"We measure success based on the quality of the articles, rather than the quantity. So, success for us looks like showing up in the right places, with the right messaging being conveyed. The reach of any campaign or any marketing activity is also more
important than the number of placements. We need to be able to look at the data that is coming in, in a quite detailed way."

ANZ Country Road Case Study (Nov 22).pdf

Impact

As an iconic Australian lifestyle brand, Country Road needs to be able to plan and monitor a wide range of marketing
activities, promotions and partnerships.

To do that effectively, it needs an exceptional communications tool that is available 24 hours a day, seven days a week.

Discover how Meltwater empowers Country Road to engage influencers and measure marketing impact in real time.

Country Road Customer Story

Measuring Marketing Performance in Real-Time

Country Road

Quantify their share of voice, campaign performance and proactively measure Marketing efforts

Save time through managing all of their social channels in one platform

Understand competitor activities and customer sentiment

Previous to partnering up with Meltwater, we didn’t have a structured way to benchmark our Marketing efforts against our competitors, it was more of a gut feel before. Now, we are able to quantify our share of voice, our campaign performance and proactively measure our efforts.

The Solution

The consolidation of the Meltwater solution is great! Now, I don’t need to look at different platforms all the time to get the information that I want, I can get everything all in one place. I can see all of the social listening across the board and manage all of our social channels in one platform. That has saved me so much time.

GTA TeleGuam Case Study (Mar 22) (1).pdf

The Impact

As the legacy telecommunications provider in Guam, GTA has been servicing the residents of the island with mobile, broadband and TV services since 1950. With a population of fewer than 200,000 people, Guam’s telco market has been heating up and competitors have been jostling for new subscribers through new mediums such as social media.

GTA rebranded in 2019 with a new slogan - “We Start With You”. The centre of the company’s ethos is their customers, with a keen focus on listening, managing and solving issues quickly.

Prior to partnering with Meltwater, GTA had no formal social listening tools in place but they were managing their social media channels through another provider.

Meltwater helps GTA TeleGuam monitor competitors, understand customer sentiment, and quantify their SOV in the market.

GTA TeleGuam x Meltwater

How GTA uses Meltwater to optimize content and improve audience engagement

GTA TeleGuam

Effectively monitor relevant trends across news and social media

Communicate with internal stakeholders about important media stories

Analyse the impact of media and communications efforts on the success of the organisation.

“Having access to the Meltwater mobile app puts our organisation in a really good position, we’re across any potential issues from the moment we wake up and ongoing throughout the day.”

[AU] QRIC Case Study (Sep 2021) (2).pdf

The Queensland Racing Integrity Commission (the Commission) is an independent statutory body which oversees the welfare standards of racing animals and the integrity of racing industry participants in Queensland, Australia.

Discover how Meltwater enables the Queensland Racing Integrity Commission to stay on top of a rapidly evolving media landscape.

Meltwater x Queensland Racing Integrity Commission (QRIC)

Adapting Communications to a Changing Media Landscape

Queensland Racing Integrity Commission

Efficiently manage and disseminate social media content

Create in-depth reports by pulling customised insights from the platform

Build and maintain a great relationship with its online community

All in one solution for social and media monitoring

Increase and report back on brand exposure which drives blood donation

“Our favourite feature with Meltwater is Analytics. Because you can customise your search to suit your needs at the time, it’s also great that you can compare different periods in the reporting.“

SANBS is a not-for-profit organisation providing blood transfusion services in South Africa including  eight of the nine provinces. The company, founded as an amalgamation of regional blood banks, operates across the country hosting blood drives in shopping malls, schools, and other public spaces. The NPO relies on the goodwill of South African citizens to donate blood, which is why the company places such massive importance on its social media platforms - a space to inform, engage and build (and maintain) a relationship with current and potential donors.

Customer Story: Discover how this world-class non-profit organisation transformed its social media marketing management with Meltwater.

South African National Blood Service x Meltwater

Discover how this world-class non-profit organisation (NPO) transformed its social media marketing management without having to grow its team and, in turn, increased and maintained its blood donor loyalty.

South African National Blood Service

Monitoring Editorial, Online and Social Media

Analysing Real-time Interactive Dashboards

"Everyday Meltwater provides us with a necessary overview of current news and press exposure across our international markets"

Real-time Media Monitoring

Momondo is a travel metasearch site that finds and compares offers on flights, hotels, car hire and package holidays. The company serves travellers across more than 30 international markets and is internationally praised for its unique offering.

Read this case study to learn how the Meltwater Media Intelligence Tool supports Momondo with optimising PR measurement through real-time dashboards.

Meltwater customer stories: Momondo

How Momondo uses real-time data for competitor benchmarking

Momondo

Boost their metadata sources to include balanced social media data, increasing the integrity of their data insights

Build brand awareness on the importance of identifying audience interests and optimizing content marketing strategies

Win clients and increase quality lead flow

As more companies are incorporating the ethos and importance of content marketing, Immedia is well-positioned in the industry to deliver the best strategies for our clients and partners.

Being a Leader in the Content Marketing Industry

Powerful insights are driven by robust data integrity. Meltwater's API has greatly enhanced our dataset, which Contrend's algorithms use to generate the most effective content recommendations and predictions.

Getting a Step Ahead in Content Marketing

There is still an untapped opportunity for many of our partner agencies across the region and Immedia has invested early to use our data to leverage what clients really want to get as insights. With their product Contrend, they are showing the scalability by taking the product globally as the Meltwater data lake tracks any country and language. It's a pleasure to work with their team!

Meltwater's API In Action

Immedia Case Study.pdf

Launched in 2018 by renowned content marketing experts, Peter Bakker and Richard Jones, Immedia Content offers innovative content strategy development and marketing built on a data-rich foundation to maximize audience engagement. Its team of content strategists and editors, supported by their global network of multilingual contributors, creates diverse, effective formats of content for their clients.

Using Meltwater's API to enhance existing datasets, Immedia Content and Contrend have been able to bolster their social media insights.

Immedia Content

How Immedia Content generates effective content recommendations

Keep a close eye on movements in the market and build the agility to quickly tap on opportunities to stay ahead of the competition.

Automatically report on key metrics such as audience sentiment, trending themes, and media exposure every time they run a campaign

Consolidate both owned and earned media data into an integrated dashboard for a single source of truth

“With Meltwater’s automated social media analytics, we get a real-time update on metrics such as our media exposure, sentiment analysis and share-of-voice. This cuts our man hours by up to half as compared to creating manual reports."

“Meltwater’s ecosystem of media intelligence capabilities gives us a comprehensive, single source of truth about our brand and media performance. By integrating our workflows into one platform, this saves us so much time and costs we used to incur trying to consolidate information from different data sources.”

[SEA] 2021 LinkAja Case Study (Jul21).pdf

LinkAja is an Indonesian mobile payment platform whose goal is to facilitate smoother, safer and hassle-free financial transactions. First launched in 2019 and with investments from companies like Gojek and Grab, it has grown to become one of the top ewallet player in the country.

Read this case study and learn how the Meltwater Media Intelligence Suite helps LinkAja stay ahead in the competitive e-wallet space in Indonesia.

LinkAja - Meltwater customer story

How LinkAja uses social listening and media monitoring to track perception around its brand

LinkAja

Create more topic-centric content to inform diverse audiences

Significantly reduce time consumed in data collection processes

Capture the dynamic conversations in the Chinese social media landscape

“Delivering quality, audience-focused content is imperative in an industry like ours. Our customers engage greatly in the Chinese social media space. We recognise that there is a wealth of valuable insights there to help us better understand them.”

“We take pride in the products that we deliver. We believe in order to better serve our customers, we need to greatly listen to the voice of our customers. With Meltwater’s expertise in the Chinese social media space, Manulife-Sinochem is creating richer content to better learn about customers and develop better products for them.”

[HK] Manulife Sinochem Case Study (Oct 2021).pdf

Formed in 1996, Manulife-Sinochem is the leading entity and first joint venture in the life insurance industry in China. The company has more than 17,000 employees and over 1.8 million clients across China. Manulife-Sinochem offers a diverse and comprehensive range of products to cater a multitude of customers looking to secure their financial horizons.

Read this case study and learn how the Meltwater Media Intelligence Suite helps them analyse mindshare in the Chinsese life insurance market.

Manulife-Sinochem Case Study

How Manulife-Sinochem uses social listening to better understand and reach consumer groups

Manulife-Sinochem

"I would say that you need to have competitive intelligence. Competitive intelligence is necessary to know whether your communication efforts are working"

The Salvation Army uses Meltwater media monitoring to keep an eye on what's being said about them in editorial and social media. Using Meltwater's media monitoring, they can then view and analyse the data presented and develop various reports to guide strategic decision making. In addition to this, The Salvation Army also uses Meltwater's press tool to find relevant journalists to contact and spread awareness.

Read this case study to learn how the Meltwater Media Intelligence software supports the Salvation Army with monitoring their industry and competitors.

We have clients all over the world and here are some of their stories.