Challenge

"For a fast-paced sector such as the gaming industry, we constantly need to be on our toes. We need all the media intelligence we can have to fully capitalise on what is trending in the industry. With Meltwater, DIFY is able to do that in double-quick time and we are always ready to roll out the next strategy."

Solution

DIFY Case Study_Meltwater.pdf

Summary

Founded in 2018 by Marjorie Poon and Roy Kek, the two friends set up an integrated communication agency DIFY after they saw a window of opportunity to provide tailored marketing services for emerging markets such as the blockchain technology, gaming and esports sectors. Primarily, DIFY provides three core services: public relations, digital marketing solutions, activations and events.

DIFY first made its foray into the gaming and esports industries when they worked with a local gaming space provider, Bountie Arena, in 2019. Whilst learning more about the industry, DIFY became more vested in helping the industry to grow. With incredible growth seen in the last 2 years, DIFY continues to champion and support the gaming community.

Read this case study to learn how esports and blockchain agency, DIFY, uses Meltwater to spot trends and report on their PR and marketing campaign results.

Meltwater Customer Stories: DIFY

Becoming a trusted thought leader in the esports industry

DIFY

Effectively monitor relevant trends across news and social media

Communicate with internal stakeholders about important media stories

Analyse the impact of media and communications efforts on the success of the organisation.

“Having access to the Meltwater mobile app puts our organisation in a really good position, we’re across any potential issues from the moment we wake up and ongoing throughout the day.”

[AU] QRIC Case Study (Sep 2021) (2).pdf

Impact

The Queensland Racing Integrity Commission (the Commission) is an independent statutory body which oversees the welfare standards of racing animals and the integrity of racing industry participants in Queensland, Australia.

Discover how Meltwater enables the Queensland Racing Integrity Commission to stay on top of a rapidly evolving media landscape.

Queensland Racing Integrity Commission (QRIC) - Meltwater Customer Story

Adapting Communications to a Changing Media Landscape

Queensland Racing Integrity Commission

Create more topic-centric content to inform diverse audiences

Significantly reduce time consumed in data collection processes

Capture the dynamic conversations in the Chinese social media landscape

“Delivering quality, audience-focused content is imperative in an industry like ours. Our customers engage greatly in the Chinese social media space. We recognise that there is a wealth of valuable insights there to help us better understand them.”

“We take pride in the products that we deliver. We believe in order to better serve our customers, we need to greatly listen to the voice of our customers. With Meltwater’s expertise in the Chinese social media space, Manulife-Sinochem is creating richer content to better learn about customers and develop better products for them.”

[HK] Manulife Sinochem Case Study (Oct 2021).pdf

Formed in 1996, Manulife-Sinochem is the leading entity and first joint venture in the life insurance industry in China. The company has more than 17,000 employees and over 1.8 million clients across China. Manulife-Sinochem offers a diverse and comprehensive range of products to cater a multitude of customers looking to secure their financial horizons.

Read this case study and learn how the Meltwater Media Intelligence Suite helps them analyse mindshare in the Chinsese life insurance market.

Manulife-Sinochem Case Study

Analysing Mindshare in the Life Insurance Market

Manulife-Sinochem

Keep a close eye on movements in the market and build the agility to quickly tap on opportunities to stay ahead of the competition.

Automatically report on key metrics such as audience sentiment, trending themes, and media exposure every time they run a campaign

Consolidate both owned and earned media data into an integrated dashboard for a single source of truth

“With Meltwater’s automated social media analytics, we get a real-time update on metrics such as our media exposure, sentiment analysis and share-of-voice. This cuts our man hours by up to half as compared to creating manual reports."

“Meltwater’s ecosystem of media intelligence capabilities gives us a comprehensive, single source of truth about our brand and media performance. By integrating our workflows into one platform, this saves us so much time and costs we used to incur trying to consolidate information from different data sources.”

[SEA] 2021 LinkAja Case Study (Jul21).pdf

LinkAja is an Indonesian mobile payment platform whose goal is to facilitate smoother, safer and hassle-free financial transactions. First launched in 2019 and with investments from companies like Gojek and Grab, it has grown to become one of the top ewallet player in the country.

Read this case study and learn how the Meltwater Media Intelligence Suite helps LinkAja stay ahead in the competitive e-wallet space in Indonesia.

LinkAja - Meltwater customer story

Staying ahead in the e-wallet space in Indonesia

LinkAja

Gain key insights from social conversations and news coverage.

Communicate with internal stakeholders about trends in breaking news.

Deliver first-in-class reporting about the brand's PR & Communications
activities.

“For me, Meltwater has given me the opportunity to show how communications can not only support our organisation but our purpose, our values, and our commitment to Australia with real, tangible insights.”

2021_AstraZeneca_Case_Study.pdf

AstraZeneca is a global biopharmaceutical company that has been operating in Australia for more than 60 years, providing medicines that transform the lives of people with different types of cancers, and chronic conditions such as diabetes, kidney disease, heart failure and respiratory diseases.

Read this customer story to discover how Meltwater enables AstraZeneca Australia to manage its global reputation and deliver first-in-class reporting.

AstraZeneca - Meltwater Customer Story

Managing Global Reputation

AstraZeneca

Find the best influencers using Meltwater's Social Influencer Database of over 30 million profiles

Use advanced search filters such as location, topics, and number of followers to target the perfect influencers that suit their marketing strategy

Deep dive into influencer analytics such as follower demographics, engagement rates, top content and true reach of profiles.

“The ability to efficiently search for influencers in various local markets based on our campaign requirements is extremely helpful, particularly for a regional team like ours”

“My favourite feature of the tool is the deep insights we can get about each influencer, such as follower demographics, engagement rates and true reach. It gives the team confidence in selecting the best influencers”

Meltwater Case Study_Yves Rocher SEA.pdf

Grounded on the virtues of sustainability and social awareness since its inception in 1959, global beauty brand Yves Rocher remains innovative to its commitments towards the planet and skin. 

Echoing its mission — “To give back to Nature what it offers us, day after day, for each woman’s Beauty” — the brand epitomises its commitment by only using natural ingredients in their products and sourcing for the best and eco-friendly elements.

Discover how Meltwater helps Yves Rocher overcome the influencer marketing challenges of a regional marketing team

Yves Rocher - Meltwater customer story

Building a Successful Regional Influencer Marketing Strategy in Southeast Asia

Yves Rocher

Develop original content for their clients to drive more successful campaigns

Accurately summarize, automate, and assign value to the work they do for clients

Win new business by providing a level of reporting not seen before in the industry

"If we left metrics off the table, nobody would sign the deal. There isn't anyone we talk to who doesn't want accountability."

Meet Caster Comms.pdf

Caster Communications is a full-service US-based PR firm specializing in B2B and B2C technology.

Meltwater helps Caster Communications capitalize on every opportunity when prospecting for new business by providing a higher degree of personal service.

Meltwater Customer Stories: Caster Communications

It's All In the Numbers

Caster Communications

Organically reach 200 million via Twitter

Meltwater Customer Story - Fox Sports.pdf

FOX Sports is the umbrella entity representing 21st Century FOX's wide array of multi-platform sports assets. FOX Sports is known around the world as an innovator in the areas of live sports broadcasting, news and presentation. It is available in 88 countries, in 216 million homes, and in 8 languages. FOX Sports currently holds broadcasting rights to the German Bundesliga in over 80 territories.

Discover how Meltwater helps Fox Sports accurately segment, analyze and define a relevant audience of football fans before launching an influencer campaign.

Fox Sports - Meltwater customer story

Fox Sports

"Through their partnership, 360i has guided Meltwater Social down the path of building additional time saving human efficiency features and reporting methodologies that may be otherwise unavailable in other SMMS tools."

"For us, Meltwater Social's ultimate value is aggregating content and data in one place and centralizing communication protocols to enhance workflow and reduce cost and labor."

360i.pdf

The Impact

Meltwater helps 360i aggregating content and data in one place and centralizing communication protocols to enhance workflow and reduce cost and labor.

360i - Meltwater customer story

How 360i Optimizes Community Management and Social Analytics Reporting for Global Brands

360i

Making a Bigger Splash

The Challenge

My company started while living abroad in Bermuda, wanted to scuba dive often, I started Splash by bartering marketing expertise for free diving. I worked with dive shop clients in Bermuda and helped them reach out to the US market to bring them new customers and partnered with  hotels and airlines using an integrated marketing approach.

The Solution

Grow their business by taking on bigger and more lucrative projects

Engage and learn from subject matter experts, leading to higher-quality work

Monitor the full extent of their reach and report with greater precision

Discover how Meltwater helps Splash Communications Engage and learn from subject matter experts, report on their efforts and achieve growth.

How Meltwater Supports Splash Communications Grow

They’ve got a great origin story, where great diving begat better marketing so a big Splash could be heard around the world.

Splash Communications

Cultivating Lasting Relationships

Meltwater helps us answer the question: how can we ensure that the content we're producing is relevant to what people want to know about Kubota?

Monitor every mention on TV, social media, print, and even radio from one platform

Search by desired traits for people they want to sponsor as marketing influencers

Execute more successful product launches using insights acquired via social media

Their products may be tough, but their people employ a soft touch to make their customers happy. Meltwater helps point the way.

Read this customer story to learn how the Meltwater Media Intelligence Suite helps Kubota succeed with influencer marketing and grow their audience.

Customer Story: Meltwater x Kubota

For Earth, for Life

Kubota

Pick up mentions of clients on social media and news on a global scale

Generate brand awareness reports for social media and online news

Share insights with important stakeholders

"Meltwater is more than just a media monitoring tool for the EOC; it gives us commercial direction and helps us to make strategic data driven decisions. What has made our partnership even more successful has been the reactivity of the Meltwater team. They have been open, responsive and flexible right from the start."

MW Case Study-MSM for the European Olympic Committees.pdf

The European Olympic Committee (EOC) uses Meltwater to generate and measure brand awareness. They also use the tool to make sure that when they are being talked about, they pick this coverage up globally.

Read about how the European Olympic Committees (EOC) is using the Meltwater Media Intelligence tool for their marketing.

How Meltwater helps the EOC

Getting commercial direction and making strategic data-driven decisions.

European Olympic Committees

"I would say that you need to have competitive intelligence. Competitive intelligence is necessary to know whether your communication efforts are working"

The Salvation Army uses Meltwater media monitoring to keep an eye on what's being said about them in editorial and social media. Using Meltwater's media monitoring, they can then view and analyse the data presented and develop various reports to guide strategic decision making. In addition to this, The Salvation Army also uses Meltwater's press tool to find relevant journalists to contact and spread awareness.

Read this case study to learn how the Meltwater Media Intelligence software supports the Salvation Army with monitoring their industry and competitors.

Meltwater Customer Stories: Salvation Army

The Salvation Army

"One of the biggest challenges we had was putting that all together into a comprehensive, insightful presentation that would allow us to really have a clear picture of where we are across the board, also a deeper dive into the insights from there. Previously we had numbers, but we didn't know what was behind the numbers."

"The reporting that we've [developed] over time, really helps us to figure out where our opportunity is as marketers, broadly defined. By looking at the themes that are being discussed externally, by looking at the themes that are being discussed in relation to the Economist and our family of brands, we can start to have better planning and make more informed decisions."

eng-052020-MW-Case-Study-The-Economist.pdf

The Economist is a trusted source for news analysis, which helps over a million people make sense of the world through news media. The team turned to Meltwater to help them achieve their primary goal: Strategically growing their readership through new subscriptions.

Learn how The Economist is using Meltwater to understand the true brand impact of their work, and to gain powerful marketing, media and audience insights.

The Economist - Meltwater customer story

Gaining powerful marketing, media and audience insights.

The Economist

Meltwater Case Study: The Economist

Capture and measure mentions related to
them and the key themes they are tracking

Uncover insights that help determine where
they should allocate their limited funds

Build a media list of journalists receptive to
their message and secure key coverage

"We knew the value of promoting Belize through social media platforms like Instagram, so we decided social media metrics, along with traditional coverage, were a must-have."

"After looking at the mentions in the platform, we can reach out to partners that mentioned us so that they can still post about our initiatives."

Meet Belize Tourism Board.pdf

The Belize Tourism Board (BTB) is the government body responsible for the licensing and marketing of the small Central American nation's tourism industry. It supports tourism-affiliated businesses through many initiatives, programs, and policies. Meltwater media monitoring and analytics provide the BTB with a huge
assist.

Meltwater helps Belize Tourism Board fine-tune keywords as needed to capture every relevant mention and make unified comparisons of metrics across all initiatives.

Belize Tourism Board - Meltwater customer story

Wish You Were Here

Belize Tourism Board

Accommodate more than 30 clients with accurate media monitoring and timely alerts

Make use of automation to schedule and publish across multiple social platforms

Pitch more strategically by identifying the most qualified and receptive journalists

"We started out with a competing product, but we grew pretty quickly. We needed a larger media platform that was a lot more accurate, up-to-date, and quick and efficient."

"We really need to be strategic when pitching, so we love the fact that we can search by keyword, by beat, and by area."

Meet ChizComm (1).pdf

ChizComm Ltd is a full-service marketing communications agency providing PR, events, digital, and media buying services to more than 30 clients. With offices in Canada and the US, they're valued by their clients for the quality of their ideas and their strategic guidance. Meltwater is a vital source of their intelligence.

Read this customer story to find out how Meltwater helps ChizComm build relationships with leading journalists both at home and abroad.

ChizComm - Meltwater customer story

What's the Big Idea?

ChizComm

Edit broadcast clips with precision and share them directly from the platform

Assess whether they're generating sufficient coverage to reach their financial goals

Create real-time reports in minutes, not hours, and include more meaningful content

"Onboarding with Meltwater was great. Getting a feel for the platform and functionality progressed very smoothly and quickly."

"Meltwater helps us manage our community on our social channels, by showing us what's being shared and where we're being talked about the most."

Meet Union Gospel Mission.pdf

Since their founding between the depths of the Depression and the onset of world war, Union Gospel Mission has been "feeding hope and changing lives." Today this means helping people in greater Vancouver overcome poverty, homelessness, and addiction. Meltwater helps UGM plug into conversations that further their mission.

Meltwater helps Union Gospel Mission track, edit, and share broadcast media hits directly from the Meltwater platform.

Union Gospel Mission - Meltwater customer story

Paying It Forward for 80 Years

Union Gospel Mission

Monitor individual mentions country by country to gauge the impact of local actions

Generate detailed reports within very specific time frames on highly relevant issues

Acquire a more nuanced understanding of Latin America's vast media landscape

"The Meltwater platform provides us with first-hand analysis of a huge base of online sources, on-demand."

"Meltwater is great for generating reports about media hits within very specific time frames and about very specific topics relevant to us. Being able to zero in on results helps us focus our resources on where they'll yield the best results. The insights we've gathered from the platform continue to point the way to new avenues for getting our message out."

Meet Plan International Latin America.pdf

Plan International is a non-governmental advocate for children's rights and girls' equality in 76 countries, including 12 in Latin America and the Caribbean. They reached 34.2 million children through their work in 2018. Meltwater provides the Latin American offices with media monitoring, a social platform, and analytics.

Meltwater helps Plan International frame the conversation in Latin America about girls' human rights.

Plan International - Meltwater customer story

Girls Take Center Stage

Plan International

Understand public perception at all times by tracking brand mentions across traditional and social channels

Track campaign progress as well as key industry topics and report on them via shareable dashboards

Counter any potentially damaging narratives before they spin out of control

"There are important stories you become aware of that interest you. Having a platform that allows you to follow every development is vital."

"Meltwater is fundamental to our success. It plays a key role in helping us respond to inaccurate or incomplete information before it acquires traction with the public."

Meet Santander Rio-2.pdf

Serving 3.5 million customers and more than a quarter million businesses, Santander Río is Argentina's largest private bank, with headquarters in Buenos Aires. They began using Meltwater's media intelligence platform
to better understand the communities they serve —  and get closer to them.

Read this case study to learn how the Meltwater Media Intelligence software helps Santander Río Bank formulate and execute long-term media strategies.

Santander Rio Bank - Meltwater customer story

In Touch with Their Community

Santander Rio Bank

Target influential communicators to connect with them and distribute FFP's message

Accurately assess the impact of their communications in a multi-media landscape

Perform multiple functions from a single platform

"Our biggest challenge is reaching global audiences that understand that, in the end, helping one country's neediest people actually helps all countries. Unfortunately the media environment now is so fragmented and noisy, and it's changing moment by moment."

"Poverty in developing countries is unlike poverty in the US, in both scope and response. Meltwater is helping us get the attention of relevant newspapers, TV, radio, bloggers, and social media. Meltwater is our outreach and distribution tool. It also provides us with all of the analytics we need to track the hits we're getting, assess our global reach, and report our results."

Meet Food for Poor.pdf

Florida-based Christian charity providing food, other basics, and opportunities for long-term development to impoverished families and communities in 17 Caribbean and Latin American countries. Meltwater's influencer database, media monitoring, and reporting help FFP generate support.

Meltwater helps Food For The Poor generate donations using targeted newsletters and releases and accurately assess the impact of their communication efforts.

Food For The Poor - Meltwater customer story

Saving Lives, Transforming Communities, Renewing Hope

Food For The Poor

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