Social Influencer Marketing Platform

Influencer marketing uses trusted content creators on platforms like Instagram, YouTube, TikTok, or LinkedIn to promote your brand’s message to a relevant audience. By partnering with the right influencers, brands can reach targeted communities, increase brand awareness, and drive sales. The Meltwater Social Influencer Marketing Platform streamlines this process, helping you find, vet, and manage influencer relationships.

With Meltwater’s influencer discovery tool, you can filter by region, language, topic, audience demographics, and channel type. This allows you to locate (local) influencers who are relevant to your brand’s target market, whether you’re looking for macro-influencers or highly targeted micro-creators.

Influencers build organic, trusted followings. When they authentically recommend a product or brand, their audience views it as a credible endorsement. Unlike standard ads, influencer content can feel less like a “push” and more like a peer recommendation, which drives higher engagement and better trust.

The platform automatically tracks published content, integrates it into analytics dashboards, and reports key performance indicators (KPIs) such as reach, engagement, conversions, and brand lift. This enables you to see which influencers delivered the best results, what works in your market, and optimise your next campaign accordingly.

Yes. The platform provides a centralized influencer hub for managing multiple influencer relationships, automating workflows, and campaign tracking, while still allowing you to tailor content and targeting to local markets. This means you maintain personalisation and relevance, even when scaling across regions.

Meltwater’s advanced analytics offer insights into an influencer’s audience demographics, engagement rates, authenticity metrics, and topical relevance. These features help you filter out fake or low-impact profiles and select creators who genuinely align with your brand’s values and target market.

The platform functions like a CRM built for influencer marketing: you get dashboards to track campaign tasks, communications, content calendars, deliverables, and results. Everything is kept in one place so your team can collaborate efficiently.

Meltwater supports major social channels, including Instagram, YouTube, and others. Because the tool covers multiple platforms, you can engage influencers across the appropriate channel(s) for your brand, depending on where your target audience is most active.

The Meltwater influencer marketing platform is designed to be scalable and flexible, whether you’re a small brand or a multinational enterprise. You can start with a few creators and grow into more complex programs as your resources and strategy expand. The same tools that serve large campaigns also work for niche regional efforts.

To begin, self-tour our influencer marketing solution or schedule a demo via this page. During the demo, you’ll see how the influencer discovery, campaign management, and measurement tools work in the context of your market. From there, you can onboard your team, define your goals, set up workflows, and launch your first campaign.