Media Database and Relationship Management
Tired of spending time crafting PR stories that don't get the media attention and publicity they deserve? Fed up with creating lists of media contacts for them to quickly become out of date? We understand.
Discovering relevant contacts to add to your media database can be a painstaking job, and the struggle is real when it feels like you’re searching for a needle in the haystack. That’s why we've curated a global media database, providing media relations teams with the critical information required to build relationships with relevant influencers and land their next big public story.
Discover, Engage and Measure, All In One Platform
Our end-to-end Media Database and Relationship Management Platform allows communication and PR pros to:
- Find and access GDPR-friendly contact information for relevant media audiences.
- Distribute content directly to journalists or over the wire.
- Optimise communication by analysing the effectiveness of media and influencer outreach efforts.
- Develop strong relationships with media outlets, influencers, journalists and editors.
"The Meltwater solution has enabled us to tell stories, showcase new product launches, kept us up to date on retail trends and provided us with measured feedback."
Stuart Rayner - Marketing Team, Encore
Manage and Grow Media Relationships
We believe that targeted PR outreach is a crucial component of media relations and communications, so we encourage leaders to engage with the right journalists, not the most.
We take PR spam compliance seriously, therefore our goal is to eliminate this by helping communication teams uncover relevant journalists and influencers already writing about topics that are key to their organisations. We do this through our innovative media database feature, the industry-leading, AI-driven NLP search, which helps you unearth media contacts based on the content of their recent articles.
We're here to get your story out to the public and ensure your message hits the mark so you can spend less time creating influencer and media contact lists and more time on strategic PR matters.
Media Database Keyword Search for Hyper-Targeted PR Outreach
Instead of relying on beat information, media relation teams can now use the database to search for keywords and return a media list of journalists who are actively writing about that topic. This allows media relations pros to find niche journalists and influencers covering specific subjects, craft targeted media contact lists, distribute PR pitches and content that resonates, and build relationships with the most relevant authors.
If your media relations team would prefer to use the database search to find journalists in a more traditional way, like searching by media beat, outlets, and geographical information, don't worry - we have your bases covered there too.
Measure Earned Media Coverage
Engagement data is an invaluable feedback loop that helps media relations practitioners understand the relevance of targeting and messaging. With our media database tool, you can measure your effectiveness by understanding who in your list of media contacts has engaged with the story you've shared, staying on top of key metrics including:
- Open rates
- Click-through rates
- Length of time each person spent reading your media outreach
- Bounces
- Unsubscribe rate
This isn't just a media contacts tool. As well as helping you distribute media, our all-in-one Media Database and Relationship Management Platform also lets you add your media lists and outreach progress to a ‘project’ so you can coordinate your team and track their success. For example, the PR tool helps you maintain a log of all of your team’s media list interactions within a CRM-style relationship management feature.
The CRM-style relationship management functionality also provides you with deep insights into a journalist’s published coverage and online footprint. This way, you can report on the earned media generated by your outreach efforts and measure progress against your own goals and objectives. Our end-to-end campaign execution platform helps clients organise their team and ensure they never miss a deadline again!
GDPR-Friendly Database
Rest assured that all contact details provided by our database are GDPR approved. We understand that social media is increasingly being used by PR pros, so in addition to basic contact information, our media relations database also tells you which social media platforms influencers are active on and what they have published across social media recently.
Distribute Wires
Creating awareness around important PR announcements is simple with newswire distributions.
Press release wire distribution options within Meltwater’s media relationship management tool include circuits on a regional, national and global scale, so you can spread your press release to as wide an audience as you wish – and measure how widely it's picked up.
Curious on how this could help you?
Testimonials
Jamil Karim, Marketing and Communications Manager, Innovate BC
"Meltwater enables us to ramp up our media relations efforts and directly support key media coverage for our organisation. It's important for us to build relationships, service different industries, and build awareness of our tech sector."
Tiffany Faublas, Marketing Director, West Palm Beach DDA
"The fact that Meltwater offers segmentation is brilliant. Partnering with people can leave you open to mistakes, so it was great to see that the tool segments the influencers for us. Meltwater’s organisation and level of detail provides us with the knowledge to spend way less time finding the right contacts."
Julie van Wyk, Public Relations & Customer Care Manager at Peermon
"What you put out from a PR point of view needs to be tracked and measured. Before Meltwater, we were using a competitor but found that is was time to move into a more digital operating company. Now, with Meltwater, we are able to get accurate publicity reports, gain valuable trends and competitor insights, and easily access customised PR reports as and when needed."
