Olympus

Using Real-time Insights to Inform Business Strategy

Olympus is a world-leading manufacturer and distributor of high-quality optical, electronic and precision engineering products, for scientific, medical, industrial and consumer applications. Olympus’ mission is to have a profound and positive impact on society by making people’s lives healthier, safer and more fulfilling through their products and business activities.

Meltwater Enables Olympus to

Gain insights from local and global coverage and respond to media in real-time

Provide executives and senior engagement with high level reports to help inform business strategy

Stay up-to-date with industry trends and news

Challenge

Outside Insight to Inform Business Strategy

Prior to using the Meltwater media intelligence platform, it was a challenge for the Olympus Australia and New Zealand communications team to monitor local and global media coverage as well as industry news and trends.

Since Olympus started utilising the Meltwater platform three years ago, the team has the ability to gain additional insights from global coverage, the ability to monitor media in real time, and provide the C-Suite with high level reports to help inform business strategy. “Meltwater has improved my team’s efficiency and it saves time. We can better understand our customers and audiences, and we are constantly updated with industry trends and news.” says Michael Tsoukalis.

"The increased functionality of themobile app has really rounded off a robust and ready-to-use at any time and on any device functionality set to allow me to always stay on top of sentiment and news. I have found local support and coverage has typically added great value in helping me better utilise the platform. Thanks Meltwater!"

Michael Tsoukalis, Digital Manager, Olympus

Solution

Robust Reporting and Insights On-the-Go

The Meltwater platform has brought a market intelligence function to Olympus Australia and New Zealand and has allowed the team to partner closely with internal stakeholders both directly by sharing relevant news items with them as well as via the creation of a weekly Intranet News Digest. The increased functionality of the mobile app has really rounded off a robust and ready-to-use real-time media monitoring service that enables the team to always stay on top of sentiment and news.