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We have clients all over the world and here are some of their stories.

Read customer stories of Meltwater clients who are using our media intelligence products to drive their growth and build their brands.

Customer Stories — Meltwater

Challenge

"Meltwater is more than monitoring and reporting and everything the tool offers. It's really an extension of us."

Solution

"The influencer database gives us access to writers outside of our usual contacts. We find people who cover a specific beat and will connect with the audience we're aiming for."

Meet Frisco.pdf

Summary

Frisco Conventions and Visitors Bureau (CVB) markets Frisco, Texas, as a destination for conventions, sporting events, leisure, and attractions. The city's motto is 'Texas' Rising Star,' and fittingly, Frisco is the fourth-fastest growing city in the US.

See how Meltwater allows Frisco to catch all the mentions about their attractions and events and track what's being said on social media.

Meltwater Customer Story: Frisco CVB

Texas' Rising Star

Frisco CVB

Gain complete visibility into print and online media coverage

Identify, target and connect with qualified journalists and media

Generate real-time reports that measure effectiveness
and inform strategy

"The ability to pinpoint coverage on a heat map with a single click, show year-over-year analysis, and benchmark sentiment from state to state was just the tip of the iceberg, Meltwater is really at the forefront and continues to evolve with the ever-changing needs of the media market."

American Wind Energy Association.pdf

American Wind Energy Association (AWEA) is the national trade association representing the interests of America's fastest growing
energy sector. Their employees work with hundreds of member organizations to drive wind energy demand and make it increasingly
cost-competitive. AWEA relies on Meltwater for media outreach, monitoring, and metrics to continually refine their communications.

How American Wind Energy Association uses Meltwater to Identify, target, and connect with qualified journalists and media. Read on.

American Wind Energy Association

Wind Power

Keep team and league officials up to date on trending storylines

Create boardroom-ready reports showcasing program ROI

Free up PR team's bandwidth to focus on additional priorities

"Meltwater always goes the extra mile. For example, I asked our service rep for quick help on a report, and not only did he answer my questions, but he sent me a report based off our conversation, including little but important things like each team and event logo populated in the background. This kind of attention to detail is what really wows our execs."

Canadian Football League.pdf

The Canadian Football League (CFL) is Canada's version of the NFL, with nine teams playing 18 games from June to November. Each year their championship, The Grey Cup, is Canada's largest sporting and media event. This high-scoring league uses Meltwater to accurately report media ROI to leadership and event sponsors.

Discover how Canadian Football League measure their effectiveness as communicators and create boardroom-ready reports with help from Meltwater media intelligence.

How Meltwater supports Canadian Football League

Northern Stars

Canadian Football League

Monitor company mentions and stay on top of global trends in emerging markets

Identify top-tier, international journalists and setup interviews for visible
CEO in specific countries

Distribute SEC compliant wire releases and pitch product launches directly to targeted journalists

U.S. Global Investors.pdf

U.S. Global Investors, Inc., is an investment manager focused on mutual and exchange trade funds, based in San Antonio, TX. With a legacy of expertise in gold and precious metals, they have recently branched out into emerging markets and natural resources. Known for launching first-of-their-kind investment products in developing markets, they also launched their first ETF (JETS) last year.

How U.S. Global Investors use Meltwater to gather details of relevant reporters and distribute press releases. Read on and learn how they boosted PR ROI.

U.S. Global Investors, Inc.

Discovering Emerging Opportunities

Track and report daily on everywhere the .club domain appears in the media

Identify journalists by keyword, beat, location, and outlet, and personally
reach out to them

Showcase individual members and fuel further interest as the .Club marketplace grows

"In addition to using Meltwater for an industry report, the regular .Club reports we receive are a great way of leveraging all of the valuable aspects of the Meltwater platform."

Club.pdf

.Club Domains was created to operate the .club top-level domain (TLD). Since .Club's launch in 2014, the owners have been committed to building a community around it, and today boast over 125,000 active websites and 1.2 million registered names. In
2017 they chose Meltwater to help them continue growing their membership.

How Club Domains uses Meltwater to identify, target and connect with qualified journalists, and track and report on media mentions. Read on.

Club Domains Customer Story

It's All in the Name

Club Domains

Demonstrate marketing principles in action

Show students how to identify key influencers

"I appreciate the ability to go back and check the mentions of brands and relevant news topics. This is something you can find only in Meltwater."

FIU.pdf

Florida International University (FIU) was founded in Miami in 1965. From its origins in a single building on a former airfield, FIU has developed into a primary research university serving 55,000 students. They use Meltwater in the classroom to teach with.

Learn how Meltwater helps the FIU demonstrate marketing principles in action, show students how to identify key influencers, and more.

Meltwater x Florida International University (FIU)

Not Your Typical University

Florida International University

Streamline information gathering and reduce noise

Understand the weight of issues at a local and state level

Generate insightful ROI reports to share with donors

"Saving time is a primary goal along with pinpointing the right influencers to work with for the long haul."

KidsAndCars.org.pdf

KidsAndCars.org is a national nonprofit dedicated to protecting children in and around motor vehicles. Their advocacy has led to legislative advances in power windows and trunk latches, resulting in fewer accidental children deaths. They use Meltwater for media monitoring, data collection, and in their fundraising efforts.

How Kids And Cars use Meltwater to manage high volumes of information, identify top influencers, and share data to prove the value of their efforts. Read on.

Customer Story: Meltwater x Kids And Cars

Kids And Cars

Effectively target media for increased news release distribution

Benchmark performance to meet federal requirements

Populate a government funded database using Meltwater search

"The search component has been imperative for populating our database of terrorist activity against surface transportation targets."

Mineta.pdf

Mineta Transportation Institute (MTI) is a research institute focusing on issues related to intermodal transportation in the US.MTI provides transit officials and policymakers with important insights into security threats against trains, buses, and other surface transportation. MTI relies on Meltwater for critical keyword searches and news release distribution.

How Mineta Transportation Institute uses Meltwater to populate their database of terrorist activity by searching for global critical stories.

Mineta Transportation Institute

Creating Policy for the People

Be alerted to potential crises or risks impacting their customers

Publish news releases promoting current and future events

Generate goodwill and increased cooperation among airport personnel

"People have many good things to say about our airport and the airlines. If they aren't happy, we want to know why so we can address it."

Detroit Metro Airport.pdf

Detroit Metro Airport, or DTW, is one of the ten busiest airfields in North America in terms of takeoffs and landings and handled more than 34 million passengers in 2016. It's an efficient airport, ranking first in North America for on-time performance.
Customer service and support is managed by a small team using Meltwater's platform.

See how Detroit Metro Airport use Meltwater's Media Intelligence tools to keep track of media mentions with real-time mobile alerts.

Meltwater Customer Story: Detroit Metro Airport

Happy Travels

Detroit Metro Airport

Monitor and encourage reporting about their changing city

Measure awareness and reach against comparable destinations

Demonstrate their value to justify increased outreach

"It was just huge this year. We pulled a report that showed we surpassed the earned media goals we set prior to the event. It was rewarding to share this success with our board."

Tulsa Convention & Visitors Bureau.pdf

Shaping people´s perception of a city is no small task. Tulsa's past may have been in oil, but today the sky is the limit, with aerospace now the largest employer. Tulsa Convention & Visitors Bureau (CVB) invites people to experience their vibrant, changing city. Meltwater plays a key role in making T-Town a must-see destination.

See how Tulsa Convention & Visitors Bureau use Meltwater's Media Intelligence tools to track events and festivals in order to see return on investment.

Meltwater Customer Story: Tulsa Convention & Visitors Bureau

Raising the Pulse of Tulsa

Tulsa Convention & Visitors Bureau

Manage all of their media communication
tasks from a single platform

Target journalists with more precision and personalization

Customize dashboards easily for reporting to different stakeholders

"We're an up-and-coming company that's just starting to build our content out. That's why I wanted to start using Meltwater early on, to give me a head start on all of our various initiatives."

"I'm excited to work for a company that represents the future of video advertising. Meltwater is helping us succeed by providing so much versatility in one platform."

Meet KERV Interactive.pdf

KERV Interactive is an innovative technology startup with a patented video technology that offers clients unique opportunities to market their brands in a highly-engaging way. From their offices in Austin and metro LA, they use Meltwater to monitor media mentions, engage on social media, and target influencers to help
market their two-year-old company.

How KERV Interactive uses Meltwater to target journalists with more precision, personalize pitches, & measure the impacts of their communication efforts. Read on.

KERV Interactive

Cracking the Code for Video

Get ahead of emergencies and breaking stories by receiving immediate email alerts

Automate and fine-tune media monitoring by filtering coverage geographically

Share accurate information with the government and the public 24 hours x 365 days

"Gone are the days when you can monitor social media manually. Automating it allows you to act with more urgency."

"We work hard to earn the trust of the company's leaders as well as the government. Meltwater helps us deliver on the challenges of communicating accurately and immediately."

Meet SaskEnergy.pdf

SaskEnergy is Saskatchewan's natural gas utility. Its 400,000 customers are dispersed across a vast area in which temperatures can reach -40 degrees. Heat is in high demand here and natural gas is a resource that requires fulltime attention, often testing the mettle of the utility's Government and Media Relations team.

Meltwater helps SaskEnergy keep tabs on social media content and provide context in real time.

SaskEnergy - Meltwater customer story

Building Trust and Warm Relations

SaskEnergy

Monitor local markets and stay on top of the latest industry trends

Tap into social media conversations and connect with influencers

Acquire competitive intelligence including recent coverage and social media conversations

"What Meltwater brings to the table is a superior media outreach and monitoring solution. With a dedicated support team, we are able to ensure we are meeting our goals and metrics every time."

"With the excellent media outreach, monitoring, press release distribution, and metrics all bundled together, it just made sense to go with Meltwater."

Meet Newman-Dailey Resort Properties Inc..pdf

Newman-Dailey Resort Properties specializes in resort rentals and sales along Florida?s Northwest coast. They operate out of a city dubbed "The World's Luckiest Fishing Village," but know that success depends on hard work. Meltwater's media intelligence and communications platform helps give Newman-Dailey their
edge.

How Newman-Dailey Resort Properties uses Meltwater to monitor local markets, stay on top of industry trends and connect with influencers. Read on.

Newman-Dailey Resort Properties

Where Good Luck Meets Hard Work

Easily tier media coverage to share internally or externally with a couple of clicks

Reach out to experts and media influencers to maximize coverage and gain partners

Extract greater value from events, search, and more by leveraging their service rep

"Meltwater enables us to ramp up our media relations efforts and directly support key media coverage for our
organization. It's important for us to build relationships, service different industries, and build awareness of our
tech sector."

"Whether you're a big or small operation, Meltwater can improve your media relations and get your people in front of the public more often."

Meet Innovate BC.pdf

"Get funding, launch your idea, and connect with experts." Innovate BC connects British Columbian innovators with the funding, resources, and support they need to succeed. Meltwater's powerful media communications platform helps the government-backed entity promote BC as a technology hub and grow the local economy.

Discover how Meltwater helps Innovate BC reach out to influencers to earn valuable coverage and partnerships and increase brand awareness.

Innovate BC - Meltwater customer story

One-Stop Shop for Innovators

Innovate BC

"The dashboard tells me where the bulk of the mentions came from, their potential reach, and where we should try to leverage things moving forward."

Emory Goizueta Business School.pdf

Emory University's Goizueta Business School in Atlanta is famous for securing employment for its graduates. It has earned a reputation as a high-touch, high-quality MBA program where faculty and students interact easily.

Learn how Emory University Goizueta Business School uses Meltwater to automate daily searches for mentions of the school and its faculty.

Meltwater Customer Story: Emory University Goizueta Business School

Graduating with Honors

Emory University Goizueta Business School

Track district-wide coverage and stay on top of legislative news affecting schools in the state

Communicate internally through a daily, branded newsletter

Report in detail on earned media and highlight PR successes

Birdville ISD.pdf

Continue reading

With over 24,300 students across 33 campuses, Birdville ISD (BISD) is the 5th largest school district in Northeast Texas. Nationally recognized for their Fine Arts and Career and Technology Programs, BISD relies on automated, branded newsletters from Meltwater to share accomplishments and news with principals and board members.

See how Birdville Independent School District use Meltwater's Media Intelligence tool to make sure the right things are automatically tracked and save time.

Meltwater Customer Story: Birdville Independent School District

Excellence, Integrity and Service

Birdville Independent School District

Pair advanced monitoring and listening for real-time insights into an ever-changing market

Stay informed and always prepared to
respond to customers and influencers

Receive competitive intelligence with intuitive, easy-to-digest visualizations

"I like to arrive in the morning, log into Meltwater, and get insight into everything that's happening instantly."

"Our campaigns are based on market trends. We use Meltwater to evaluate what other leading brands are doing before deciding how to align ourselves to global trends and remain in the forefront."

Meet H&M Mexico.pdf

H&M Mexico is a part of the Sweden-based retailing giant famous for fast-fashion styling and execution. They operate 38 stores within Mexico and maintain a large online presence to communicate with customers. Meltwater's platform plays a key role in monitoring their communications campaigns— and continuously refining them.

Meltwater helps H&M measure the impact of their event communications support in real time to acquire valuable intel and stay a step ahead.

H&M - Meltwater customer story

This Is No Time to Be Fashionably Late

The real value of our relationship with Meltwater is that sense of partnership. Every person I have worked with at Meltwater over the last 5 years has wanted the best for us and what’s best for our clients. That’s why it's been such a powerful and strong relationship."

Watch: Cannings Purple

Meltwater works with Cannings Purple to provide up-to-date information on the latest trends and industry insights

Cannings Purple - Meltwater Customer Story

Giving Clients the Latest in Insights and Information

Cannings Purple

Create media distribution lists that map to specific attractions and activities

Analyze the effect of their press releases with accuracy, detail, and timeliness

Share KPIs easily with primary stakeholders to shape and inform future efforts

"One amazing thing the solution lets me do is access the link of every article we pick up after we send out a press release."

"Every day we use the influencers section in the platform. It's how we find the best people to work with."

Meet Rio Convention & Visitors Bureau.pdf

Rio de Janeiro was tabbed South America's leading sports tourism destination by the World Travel Awards in 2018. This was due in large measure to the work of the Rio CVB. In their role as ambassadors and communicators, they know that their success generates wealth and jobs. They partnered with Meltwater to further Rio's promotion efforts.

How Meltwater helps Rio Convention & Visitors Bureau generate targeted awareness, increase visitors, optimise campaign reporting and more.

Rio Convention & Visitors Bureau - Meltwater customer story

Rio Is Open for Business

Rio Convention & Visitors Bureau

Instantly acquire large volumes of valuable, filtered content

Measure the tonality of an event or crisis and quickly adjust messaging

Develop more meaningful and valuable relationships with clients

The Challenge

"We were used to dealing with client crises, but never at such an integral level. With Meltwater, we now have the tonality and volume of an escalating event at our fingertips, and can quickly develop a strategy based on this intelligence."

LINK.pdf

When LINK added creative and consulting services to their offering, they breathed new life into their company. Their new approach relies heavily on Meltwater to stay informed on every aspect of a client's media presence and competitive landscape.

Meltwater helps LINK formulate more effective messaging when engaging in crisis control and earn rave reviews from clients for the relevance of their data.

LINK - Meltwater customer story

Creating a New Life for LINK

LINK

Situation
LEWIS needed to show that social conversations about a brand were undifferentiated from its competitors in a visually impactful way.

Solution
Meltwater Social enabled LEWIS to quickly analyze the online conversations of the brand against its main competitors, and create visuals that illustrated the similarities.

Impact
These visuals helped LEWIS to prove its point in an intuitive, powerful way, clearly demonstrating that the brand's messaging was not differentiated enough from its competitors.

"We use Meltwater Social in the new business process as it allows us to have a wider understanding of a prospects’ digital footprint. It gives us the opportunity to include competitor audits and general industry insights, which provides great ammunition as we can reveal insights many are often unaware of."

LEWIS Pulse is a leading integrated communications agency with a fast-growing digital arm that has used Meltwater Social to create winning new-business pitches and offer innovative digital services to clients.

Discover how Meltwater helps LEWIS Pulse accurately prove ROI and compare how their client's campaigns are performing across multiple markets.