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Get in touch to hear how we can support your business—whatever the industry or vertical.

We have clients all over the world and here are some of their stories.

Read customer stories of Meltwater clients who are using our media intelligence products to drive their growth and build their brands.

Customer Stories — Meltwater

Establish a methodology for identifying influencers that aligned with creative concepts

Use True Reach to estimate influencer potential and have data-driven conversations with clients

Beat campaign performance predictions by integrating performance metrics and audience sentiment

Get in touch to learn more

AKQA is an international agency that combines creativity and technology to design seamless brand experiences that create valuable and long-term connections between brands and people.

Read this customer story and discover how creative agency AKQA generated 4M impressions in one day using the Meltwater Suite.

AKQA x Meltwater Customer Story

Creative Agency AKQA Generates 4M Impressions in One Day

AKQA

Supercharge content creation via 56 influencers

Reach 5.8 million users with a $5 million earned media value

Track influencers, posts, and metrics at a granular level

Customer Story-Filament.pdf

The agriculture industry might seem like an unlikely candidate for influencer marketing. But it’s one that relies heavily on consumer trust, especially in a world where buyers are more discerning than ever about where their food comes from. 

For agriculture marketing company Filament, building trust and driving impactful change starts with them. The work they do for farmers creates a trickle-down effect that impacts other farmers, agriculture companies, brands, consumers, and greater humanity. So when a few of its clients needed help promoting their horse and chicken feed, Filament used Meltwater Influencer Marketing to recruit the help of influencers to spread the word authentically and enthusiastically.

Read this customer story and learn how Filament leverages Meltwater Influencer Marketing to find agriculture influencers.

Filament x Meltwater Customer Story

All industries can benefit from influencer marketing, including the animal and agriculture sector. Here’s how Filament leverages Meltwater Influencer Marketing to find agriculture influencers.

Filament

Save 6-hours per-influencer due to an automated payment process

Ensure payments are processed swiftly with all the necessary tax forms and billing requirements

Improve the work-flow between brand managers and accountants, and collaboration between influencers and the Steller team

“Without Meltwater Influencer Marketing, there would be A LOT more work. In fact, Meltwater has basically saved us an entire job’s worth of manual work. Our accountants are much happier!”

See what Meltwater can do for you!

Steller is a storytelling platform that empowers users to come together from around the world and share stories and experiences. The in-phone app lets users tell beautiful stories through images and videos that can be easily shared with the Steller network of like-minded individuals who are passionate about travel and beautiful content.

Read this customer story to learn how Steller used Meltwater Influencer Marketing to automate the influencer payment process.

Steller x Meltwater Customer Story

How Steller Used Meltwater Influencer Marketing to Automate the Influencer Payment Process

Steller

Operationalize its influencer strategies to better support clients and execute campaigns

Trade manual calculations for automation, organization, and access to historical data

Expand its offerings to clients and realize more opportunities for growth

Customer Story- Gild Creative.pdf

Storytelling is at the heart of company culture. Stories allow companies to put into context how they’re innovating, differentiating themselves, and continuing to meet the needs of their audience. 

For Gild Creative Group, a conscious marketing agency, creating these stories for clients includes the assistance of influencers, but the process in which they discovered and strategized with influencers needed some fine-tuning.

Learn how Gild Creative Group uses Meltwater Influencer Marketing to elevate the culture of its clients.

Gild Creative Group

Read how Gild Creative Group uses Meltwater Influencer Marketing to elevate the culture of its clients.

Find global nano-influencers in every market

Localize communications, content, and payment for influencers

Increase overseas market share with highly engaged global teams

Customer Story- Cricut.pdf

Arts and crafts is a thriving global market, valued at an estimated $30.24 billion. For U.S.-based brand Cricut, the potential to tap into international markets seemed limitless, especially in the age of content creation, TikTok videos, and Pin-spiration. 

It’s these very factors that gave influencer marketing a permanent place in the brand’s playbook, but it needed a better way to find, recruit, and manage influencers around the world.

Learn how Cricut expanded to markets around the world as a household name in crafting using the localization benefits of Meltwater Influencer Marketing.

Cricut x Meltwater Customer Story

Learn how Cricut expanded to markets around the world as a household name in crafting using the localization benefits of Meltwater Influencer Marketing

Cricut

Build a quantitive influencer scoring methodology

Enhance its influencer discovery and selection process

Implement a CRM for influencer campaign management

Boelter + Lincoln is a full-scale marketing agency, supporting clients with their range of expertise including; Influencer Marketing, Social Media, Public Relations, Media, Branding, Design, Content Creation, and Strategy. There is really no service that is off-limits for the B+L team. 

The agency specializes in supporting clients in Travel & Tourism, Manufacturing, Healthcare, Finance, and Food & Beverage. No matter the service or the industry, B+L clients will receive data-driven results. This begins with thorough research of each client’s industry and finalizes in customized strategy and results.

Learn how digital agency Boelter + Lincoln used Meltwater to establish an influencer scoring methodology.

Boelter + Lincoln

Learn how Digital Agency Boelter + Lincoln Used Meltwater to Establish an Influencer Scoring Methodology.

Identify the best influencers for its campaign.

Vet influencers to ensure they were a good fit.

Achieve phenomenal ROI for its influencer campaign.

VisitBritain was created in April 2003 to market Britain to the rest of the world and to promote and develop the visitor economy of England. Working with a wide range of partners in both the UK and overseas, the company’s mission is to grow the volume and value of tourism across the nations and regions of Britain.

Read this customer story to learn how VisitBritain gains 1.7 Million in True Reach using Meltwater Influencer Marketing.

VisitBritain x Meltwater Customer Story

VisitBritain Gains 1.7 Million in True Reach Using Meltwater Influencer Marketing

VisitBritain

Streamline its influencer discovery process

Scale up its influencer marketing activities

Manage and measure the success of influencer campaigns

"Meltwater Influencer Marketing is useful in so many ways for us. It allows us to identify authentic influencers relevant to our brand and helps us easily communicate with our partners. It's very convenient to have all influencers that we are working with on one platform."

Picsart is an all-in-one photo and video editing app with thousands of editing tools, filters, stickers, and more. They empower creators to be visual storytellers by enabling them to create, edit, remix, and share awesome content on any social platform of their choice.

Read this customer story and learn why and how Picart relies on Meltwater Influencer Marketing to sustain influencer relationships.

Picsart x Meltwater Customer Story

Influencers are key to Picsart's marketing strategy, so the brand relies on Meltwater Influencer Marketing to sustain those relationships.

Picsart

Identify the best influencers for the campaign

Track progress and measure campaign success

“Meltwater Influencer Marketing is the best platform to build influencer programs!”

“Dirt is Good!" Learn how Persil uses Klear’s global influencer platform to find the most relevant micro-influencers to partner with, for a campaign reaching one million people across Europe.

Read this customer story and learn how Unilever detergent brand Persil reaches 1 million people across Europe using the Meltwater Suite.

Unilever Persil x Meltwater

Unilever Detergent Brand Persil Reaches 1M People Across Europe

Unilever Persil

Redefine its customer community during a period of disruption.

Create a UGC campaign reaching 2.3 million people

Recruit influencers to voluntarily participate in the campaign

“With #PourUnInstant we wanted to demonstrate the solidarity of the Quebec tourism industry, and also position Quebec as a top travel destination.”

Alliance de l'industrie touristique du Québec, The Quebec Tourism Industry Alliance, unites over 100 companies in 40 regional and sectoral tourism associations, and is committed to promoting Quebec as a world-class, sustainable travel destination. 

The Alliance is powered by a dedicated team, who have been recognized as a vital contributor to the national and international growth of the Quebec tourism industry. Which is why Alliance knew they had to do something in response to COVID-19 and the immediate impact felt by the The Quebec tourism industry.

LEarn how Quebec Tourism Industry Alliance got $1M in Earned Media Value (EMV) using Meltwater Influencer Marketing.

Quebec Tourism Industry Alliance

Quebec Tourism Industry Alliance Sees $1M in Earned Media Value (EMV) Using Meltwater Influencer Marketing.

Scale its influencer marketing to over one thousand creators

Calculate influencer ROI on a macro and micro level

Reduce manual efforts by tens of thousands of man-hours

Customer Story- Mary Ruth's.pdf

Gaining traction in a competitive niche like supplements and vitamins is no easy feat. While there’s massive potential here (the entire market is worth an estimated $61.2 billion based on 2020 data), the number of competitors and big brands increases the challenge for visibility. 

To carve a niche and gain market share, Mary Ruth's turned to influencers and an affiliate sales model to drive conversions for its vegan liquid vitamins and supplements.

Read this Meltwater customer story to learn how Mary Ruth's uses Meltwater Influencer Marketing to drive more conversions.

Meltwater x Mary Ruth's Customer Story

In a competitive market like supplements and vitamins, influencers can make an impact on sales. Here’s how Mary Ruth's uses Meltwater Influencer Marketing to drive conversions.

Mary Ruth's

Challenges

Solution

Outcome

It is clear from the data that UGC on social networking sites drives the desire to purchase. We are hypothesizing that the contribution in this area will indirectly lead to sales.

Introduction of Sapporo Breweries, Ltd.

Introducing Social Listening

It is a good result that our efforts have been well received and the number of employees sensitive to social networking has increased.

Implement consumer insight tools

Request from Sapporo Beer

How we can further assist you in the future

We have been working with Sapporo Breweries, Ltd. since 2011. Since 2020, the company has been using Radarly to acquire and analyze consumer insights.

Meltwater's Customer Case Study: A well-established beverage brand's use of consumer insights for multi-brand marketing

Case Study: Meltwater x Sapporo Breweries, Ltd.

Unraveling Consumer Insights from AI-based Image Analysis and Using Them for Marketing

Sapporo Beer

Generate global media coverage to gain brand recognition

Utilize data for developing a communication strategy

Challenge

"We needed a solution that enabled the corporate communications team with actionable intelligence on what's trending across the domains, technologies, industries, geographies that are relevant to Aranca. This input is critical for us to feed into our content development and marketing program, to brief the analyst teams on content ideas to develop and for the marketing teams to identify channels and audience to target for amplification of the content."

MW Case_Aranca_IN.pdf

Summary

Founded in 2003, Aranca is a global research, analytics and advisory firm empowering decision makers from Fortune 500 companies, financial institutions, and high potential start-ups with intelligence and insights to make better business decisions. They enable this by bringing to play the right mix of the best data, the best methodologies, and the best talent to build a Custom Intelligence Blueprint for their clients.

Read this customer story to learn how Meltwater media intelligence helps Aranca gain thought leadership & manage communications.

Meltwater Customer Stories: Aranca

Aranca

Track and report daily on everywhere the .club domain appears in the media

Identify journalists by keyword, beat, location, and outlet, and personally
reach out to them

Showcase individual members and fuel further interest as the .Club marketplace grows

"In addition to using Meltwater for an industry report, the regular .Club reports we receive are a great way of leveraging all of the valuable aspects of the Meltwater platform."

Club.pdf

.Club Domains was created to operate the .club top-level domain (TLD). Since .Club's launch in 2014, the owners have been committed to building a community around it, and today boast over 125,000 active websites and 1.2 million registered names. In
2017 they chose Meltwater to help them continue growing their membership.

How Club Domains uses Meltwater to identify, target and connect with qualified journalists, and track and report on media mentions. Read on.

Club Domains Customer Story

It's All in the Name

Club Domains

Monitor across all media types and engage with the media from a single platform

Increase university outreach and grow brand recognition globally

Keep their community informed and
engaged

"The clips from our previous provider weren't reliable, as coverage was consistently missed. We still had to manually search for stories we could share."

"Our goal is to better listen to our community and know what they care about. Using Meltwater not only keeps us informed, but it allows us to interject our thought leaders into the conversations where they can make the biggest positive impact for ODU."

Meet Old Dominion University.pdf

Norfolk, Virginia's Old Dominion University (ODU) is a forward-focused research university that values entrepreneurship and innovation with initiatives that contribute nearly $2.1 billion to the economy. Its communications team uses Meltwater for outreach, monitoring, and social engagement.

Meltwater provides Old Dominion University with opportunities for university experts to speak on trending topics in the media.

Old Dominion University - Meltwater customer story

How Old Dominion University grows its global student community

Old Dominion University

Surface industry-relevant content, while filtering out the noise

Free up the bandwidth needed to identify new growth opportunities

Pull retroactive content to learn from past industry mishaps

"We've seen direct time savings by relying on Meltwater's twice daily feeds, instead of manually scouring for news article. The news I receive through Meltwater is reliable, and I no longer feel the need to open up the top two or three publications each morning because I know Meltwater has me covered."

"A lot of companies make you pay extra for customization, like additional users, retroactive searches and reporting, posting to social channels, or even number of consultancy meetings. Meltwater offers all of this at a flat rate. Their all-inclusive service reassures us there's no hidden agenda."

Meet  DNV GL Healthcare.pdf

DNV GL Healthcare, a business unit within DNV GL, serves the global healthcare community by providing hospital accreditation. The initials stand for Det Norske Veritas, or 'the Norwegian truth,' which guides their pursuit to safeguard life, property, and the environment. They rely on Meltwater for critical industry insights.

Meltwater helps DNV GL Healthcare receive personalized guidance for optimizing their media strategies.

DNV GL Healthcare - Meltwater customer story

How DNV GL Healthcare manages risk and reputation with real-live media monitoring and social listening

DNV GL Healthcare

Accommodate more than 30 clients with accurate media monitoring and timely alerts

Make use of automation to schedule and publish across multiple social platforms

Pitch more strategically by identifying the most qualified and receptive journalists

"We started out with a competing product, but we grew pretty quickly. We needed a larger media platform that was a lot more accurate, up-to-date, and quick and efficient."

"We really need to be strategic when pitching, so we love the fact that we can search by keyword, by beat, and by area."

MW_Customer-Story-Brochure-Chizcomm.pdf

ChizComm Ltd is a full-service marketing communications agency providing PR, events, digital, and media buying services to more than 30 clients. With offices in Canada and the US, they're valued by their clients for the quality of their ideas and their strategic guidance. Meltwater is a vital source of their intelligence.

Read this customer story to find out how Meltwater helps ChizComm build relationships with leading journalists both at home and abroad.

ChizComm - Meltwater customer story

What's the Big Idea?

ChizComm

Become a better agency partner to each of their clients

Identify new business and growth opportunities for their clients

The Naga way of delivering value

Over at Naga DDB Tribal, we're big on making measurements actionable. Meltwater complements our data suite by providing us with a sense of the "why" behind what we're seeing on our brand and competitive trackers, allowing us to maximise learnings and provide clients with clear implications.

Meltwater helps Naga explore and analyse consumer behaviour

Before Meltwater, it was a constant challenge being able to accurately predict which cultural trends were likely to become widespread, especially in a fragmented and demographically diverse market like Malaysia

MW_Customer-Story-Brochure-Naga.pdf

Why Naga made a Meltwater decision

Turning brands into legacies is a tall order for any agency. As a full-service advertising agency in Malaysia, Naga DDB Tribal (Naga) has the added challenge of operating in a truly multicultural marketplace.

With the population split between Bumiputera, Chinese and Indian ethnic groups and their corresponding languages, tracking brand sentiment can be difficult. That's one of the main reasons Naga selected Meltwater to help them gain a deep understanding of businesses and consumers in a culturally diverse environment.

Malaysian advertising agency Naga DDB Tribal uses Meltwater to understand a fragmented and diverse marketplace.

Naga DDB Tribal — Meltwater Customer Story

How Naga DDB Tribal analyzes consumer behaviour to build marketing campaigns

Naga DDB Tribal

centralise workflow of influencer marketing management

reduce time on performance data gathering process and monitored progress in real-time

successfully activate influencer profiles to increase product awareness and boost campaign strategies

“Utilising Meltwater’s advanced selection filters and performance metrics analysis, we were able to identify local profiles in our required languages with high engagement rate, to best leverage their authentic user-generated video content produced in local languages (Cantonese & English).”

MW_Customer-Story-Brochure-Talika.pdf

Talika – a French beauty brand committed to developing innovative skincare in eye care, skincare, body care, and beauty devices, approached Digital Business Lab (DBL) to support promoting the anniversary limited version of their iconic product in Hong Kong. Penetrating a market that is already saturated with numerous imported beauty brands, DBL was challenged to identify the right format and target audiences to drive targeted online conversion.

Read this case study to understand how Meltwater helps Digital Business Lab work with Talika to find the right influencers for their campaigns

Talika / DBL x Meltwater

From KOL Activation to Actionable Data

Talika / DBL

Understand conversations happening in Mainland China

Quickly understand demographic data to help with selection

“[Meltwater’s Social Influencer] tool met our expectation in accelerating and simplifying the influencer activation process.”

MW_Customer-Story-Brochure-BonPar.pdf

Digital Business Lab works broadly with Financial Services and Beauty industries, offering clients end-to-end social media solutions and strategy in Hong Kong. The agency’s expertise lies in social media, and approaches challenges with creativity and agility. With the team’s expert knowledge and experience in digital business, they provide pragmatic, affordable and business-centric solutions to clients.

Read this Meltwater case study with client Bon Parfumeur / DBL to understand how they are accelerating influencer activation to boost their business.

Meltwater x Bon Parfumeur / DBL

Accelerating Influencer Activation

Bon Parfumeur / DBL

Improve their understanding of mental health in APAC

True North is a Cambridge, MA based Medical Affairs consulting firm which works with emerging biotech and pharmaceutical companies, helping with AI-driven insight generation, digital biomarkers, digital health, and stakeholder planning.  One of the services offered by True North is ‘Voice of the Patient’ research, which helps ensure that patient perspectives are represented in research & clinical studies.

Read this Meltwater customer story to learn how True North uses Meltwater to uncover patient trends. Meltwater Healthcare Customer Story.