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We have clients all over the world and here are some of their stories.

Read customer stories of Meltwater clients who are using our media intelligence products to drive their growth and build their brands.

Customer Stories — Meltwater

Track all mentions of all media types, globally

Monitor sentiment on social media including WeChat

Create reports on-demand to track performance

Introduction

Challenge

HK_CUHK Art Museum Case Study (July 22).pdf

Solution

Read this customer story to learn how Meltwater allows the CUHK Art Museum to track media mentions across all media types, globally.

CUHK Art Museum - Meltwater Customer Story

Meltwater allows CUHK Art Museum to track media mentions across all media types, globally

CUHK Art Museum

Facilitate collaboration by bringing their communications activities together in one platform

Easily manage social media channels, influencer engagement and report on earned media success

Provide real-time campaign analysis and generate business insight with live dashboards

The Challenge

"When it comes to voices on social media, we have strict criteria for who we work with. We need to know that their values are aligned with us and they care about those messages. They must have an audience that resonates with that message or human rights issues. Meltwater allows us to take a data-led approach to the partner vetting process."

ANZ Amnesty International Case Study (July 22) (1).pdf

The Solution

Rise of the Creator Economy in APAC | Report

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Amnesty International, in addition to raising awareness for global campaigns, makes sure the rights of every single person in Australia are protected. They maintain a local focus on the human rights abuses of Indigenous people, refugees, and asylum seekers, to name a few, while continuing to work on many other critical policy areas. 

As an advocacy organisation, Amnesty International relies on effective communication. When it comes to human rights, change is a slow and difficult process that requires passion and sustained attention over many years. It requires driving brand awareness and creating affinity to attract, engage and retain supporters and donors over time.

Meltwater gives Amnesty International Australia the technology platform it needs to inspire others to action and to analyse and monitor campaign results.

Amnesty International Australia Customer Story

How Amnesty International engages supporters, journalists, and influencers from one place

Amnesty International

Obtain 5 categories of identified influencers

"The campaigns we have run with Audience through WWF's @NatureDeal account, have improved our impressions and engagement rate, and directly contributed to a 12x increase in followers."

Meltwater Customer Story - WWF.pdf

Customer Quote

For nearly 60 years, WWF has worked to help people and nature thrive. As the world's leading conservation organization, WWF works in more than 100 countries. At every level, the organization collaborates with people around the world to develop and deliver innovative solutions that protect communities, wildlife, and the places in which they live.

Meltwater has helped the World Wildlife Fund increased their followers by 12x and reach 1.9 million Twitter impressions.

World Wildlife Fund - Meltwater customer story

How WWF increased social media engagment by getting a better understanding of its audience

World Wildlife Fund

"Often conversations happening are not the conversations that need to happen for people to find better resources or achieve better outcomes. Meltwater helps us identify the conversations taking place, understand how our clients can participate effectively to add to the discussion, and identify conversations not yet taking place that pose a whitespace to own across social."

“The greatest value that Meltwater has been able to provide us is the understanding of our audiences and some of the nuances that can come out of looking at real world conversations, as well as the human side of that customer understanding versus it being all ones and zeros.”

Greater Than One Customer Story One-Pager.pdf

Greater Than One

Greater Than One is one of few truly independent agencies specializing in the healthcare space. As a full-experience agency, Greater Than One aspires to make the healthcare industry and people better through a customer-centric, people-first approach to marketing. At the heart of their programs exist three pillars: better content, context, and connections. Through a convergence of media (context), communications (content), and technology (connections), Greater Than One aims to motivate and change customer behavior and create better outcomes for the future.

Learn how How Greater Than One uses social listening and consumer intelligence to fuel their people-first approach to healthcare marketing.

Greater Than One - Meltwater Customer Story

How Greater Than One uses social listening and consumer intelligence to fuel their people-first approach to healthcare marketing

“With our previous tool, we never got it off the ground more than the use cases we needed to fulfill with it. The barrier to entry was so high that we only had 1-2 people comfortable and versed in using it. With Meltwater, we were able to democratize the platform within our team because of its ease of use, which provided a quick path to satisfy our curiosity and get the depth of knowledge we needed. ”

“It’s key to keep clients informed about how their campaigns are actually landing with consumers. Metrics are always a starting point for strategic adjustment and without great data you are just left with questions. Meltwater’s stream of information allows us to make informed decisions for clients and gives them something to celebrate about when things go off without a hitch.”

Archrival Customer Story One-Pager.pdf

Archrival

Archrival is a U.S. based youth culture agency that reinvents how brands connect with and win the hearts and minds of young adults, teens to twenty somethings. The beating heart of what they do: creative built on the approach that human-powered marketing places influential and motivated advocates at the center of a business’s most important goals. Through its human-centered approach to insights, influence, and creativity, Archrival has masterminded true brand movements across a variety of industries including retail, sports, CPG, gaming, activism, entertainment, hospitality and travel.

Learn how Archrival is using Meltwater to drive human-powered marketing through the use of social, consumer and influencer intelligence.

Archrival - Meltwater Customer Story

How Archrival utilizes social, consumer and influencer intelligence for human-powered marketing

Track all mentions of suicide by Hong Kong's media

Monitor sentiment and mentions of suicide on social media

Share early suicide warnings with those who need to know

“We were spending a lot of time collecting all kinds of suicide information. This was not only extremely time-consuming but, worryingly, from a scientific and research point of view, suffering from data incompleteness.”

HK_HKU CSRP Case Study (June 22) (1).pdf

Read this customer story to understand how Meltwater allows CSRP to boost their research capacity to capture real-time insights into suicide in HK.

HKU Centre of Suicide Research & Prevention (CSRP)

Meltwater allows CSRP to boost their reseach capacity to capture real-time trends and insights into suicide in Hong Kong

Track and monitor their reputation and brand sentiment

Provide real-time insights to senior management

"The challenge for us was we didn't know when and where those conversations were happening, or what was being viral, unless those customers contacted us directly. The fact we're in more than 120 different countries, with customers having conversations about us in dozens of different languages, just added to the degree of difficulty of the communications task"

HK_MSI  Case Study (June 22) (1).pdf

Read this customer story to understand how Meltwater allows MSI to efficiently & effectively monitor what's being said about them.

Micro-Star International (MSI) - Meltwater Customer Story

Meltwater allows MSI to efficiently and effectively monitor their mentions all over the world, on social media and in the news.

Micro-Star International (MSI)

Meet Tier One Entertainment

The challenge Tier One Entertainment faced

Explore doesn't just allow us to track what our creators are doing, and the engagement they're getting on their social media posts, it's also a way for us to monitor the conversation around them, and around our brands and products, and to identify fresh new faces in the gaming and esports world who might just become our next big thing.

The solution Meltwater provided to Tier One Entertainment

Plan, monitor and measure campaigns and their impact

Manage and monitor creators, advertisers and other partners

Determine fees, rates and charges that are accurate and cost-efficient

Scout for new talent, compare talent and track talent performance

Generate detailed, accurate, real-time reports, on demand

SEA_Tier One Entertainment Case Study (July 22).pdf

The big business advantage of Meltwater

With more than a thousand creators on their books and hundreds of projects underway, Tier One Entertainment needed a technology partner who could help them track the success of their creators and investments and provide data to inform their decision-making long into the future.

Learn how esports giant Tier One Entertainment uses Meltwater to manage and monitor hundreds of creators, projects, and campaigns.

Tier One Entertainment customer story

Redefining the gaming and esports industry: Tier One Entertainment is a venture-backed esports, gaming, and entertainment company that develops and signs top-tier content creators around the globe, and is the home of world champions Blacklist International.

Tier One Entertainment

About UKZN

"UKZN and Meltwater have set out a long term partnership strategy to form a central component of supporting digital transformation and excellence at UKZN into the 2022-2026 Strategy."

105% YoY growth in total media coverage (117K mentions)

127% YoY growth in News media reach (37.1B potential reach)

218% YoY increase in social media posting activity

57% YoY growth in social media impressions

Meltwater Customer Story - University of KwaZulu-Natal (3).pdf

Summary

Meltwater helped UKZN  establish a single solution covering corporate relations, social media management, and reporting.

University of KwaZulu-Natal - Meltwater customer story

University of KwaZulu-Natal

Track coverage, trends, and opportunities

Initiate, like, and retweet social content

"I've used Vocus and PR Newswire in previous jobs. What I like about Meltwateris that it's user-friendly, has an easier interface, and is an all-in-one platform."

ISRI.pdf

Ever wonder where ocean liners go to die? The Institute of Scrap Recycling Industries (ISRI) represents nearly 1,700 companies that take our used products - everything from boats to bottles- and give them new life. ISRI promotes education and awareness of recycling's role in our environment and economy. Meltwater plays a key role in their advocacy.

How Meltwater helps ISRI, Inc. track coverage and trends, identify top influencers, and engage with audiences on social media.

Meltwater x Institue of Scrap Recycling Industries, Inc.

Once Is Not Enough

Institute of Scrap Recycling Industries, Inc.

Monitor for potential crisis communications incidents

Track and monitor its reputation around the world

"We didn't feel like our brand or our school name was necessarily being mentioned that much outside of the main media vehicles that we used regularly, which we monitored ourselves. But we wanted to increase our visibility in different markets, so if we're investing in increasing our visibility, then it made sense to invest in a tool to track that."

HK_HK International School  Case Study (May 22).pdf

How Meltwater enables Hong Kong International School to efficiently and effectively monitor mentions all across the world.

Hong Kong International School - Meltwater Customer Story

Meltwater allows Hong Kong International School to efficiently and effectively monitor what's being
said about them, all across the world.

Hong Kong International School (HKIS)

Assess and benchmark campaign effectiveness in real time

"Now when we launch a product we can compare its media performance against other products, other markets, and our competitors. This helps us decide messaging that's tailored to what's happening in a specific market, and we can share data with our team in that market to show them the issue. It means we can tailor our solutions and be really specific in our decision-making. That's invaluable."

HK_Vivo Global Case Study (June 22) (1).pdf

Read this customer story to understand how Meltwater helps vivo Global make better decisions through use of data, tailored to specific markets.

vivo Global - Meltwater Customer Story

Meltwater  allows vivo to meaningfully and accurately monitor vivo's overseas market PR efforts.

vivo Global

Meet REV Media Group

The challenge REV Media Group faced

Using Meltwater means our team can access the data they want, in real-time, which allows us to make quick decisions about the effectiveness of our content strategy.

Track and monitor its brands, products and starts across multiple language

Listen to the national conversation, and then lead it

Make quick decisions about content and strategy

SEA_Rev Media Case Study (June 22).pdf

An effortless solution for a big brand

As a media company that millions of Malaysians rely on for information and entertainment, REV Media Group needs to be in touch with its audience. They must understand their customers’ wants and needs first, and only then are they able to create engaging content that connects best with their audiences. To do that, REV Media Group requires a comprehensive communications tool that allows it to track everything from the national political conversation to what people are saying about their most popular TV programs.

REV Media informs and entertains millions of Malaysians every day. It needed a powerful tool to track its audience.

REV Media Group customer story

REV Media

Identify and connect with high-impact social influencers when entering new markets

Be alert to events in real time and share any links with staff and board members

Perform media monitoring, analytics, newsletters, and reporting on a single platform

"Typically when you don't know the influencers, especially when you're trying to engage a new demographic, choosing the right people can be difficult. The main attraction of Meltwater's Social Influencers Platform is that it puts a wealth of social influencers right at my fingertips."

"The first thing I do is open my browser to Meltwater and look at our alerts. This lets me see everything that's happening.
and being said."

Meet West Palm Beach DDA.pdf

The West Palm Beach Downtown Development Authority was created to promote the coastal city in southeast
Florida it is named after. DDA offers services and information to visitors, residents, and merchants to enhance the
downtown experience. Meltwater's platform helps DDAconnect and communicate with its diverse audiences.

Learn how West Palm Beach Downtown Development Authority uses Meltwater to form partnerships with influencers & measure the impact.

West Palm Beach Downtown Development Authority

Not Your Typical Beach Resort

Monitor conversations and engage with influencers around the globe

Create and easily share reports demonstrating PR ROI

Get in front of media stories and instantly respond while on the go

"What's nice about Meltwater is I can use it at my desk or on the go. News is everywhere, so the more I know about what's going on in and what's being said about our city, the better. Meltwater helps me stay informed and proactive."

"Meltwater helps us understand our reach and assess the effect a negative article could have on our visitors. Receiving real-time alerts allows us to stay in front of potentially damaging stories, tell our story and reshape the
conversation."

Meet Visit Baton Rouge.pdf

From Cajun to Creole and everything in between, Louisiana's capital city feels like home to newcomers, visitors, and locals alike. A leader in the CVB industry, Visit Baton Rouge uses Meltwater to help tell the story of their historic, riverfront city beyond Louisiana state lines.

See how Visit Baton Rouge use Meltwater's Media Intelligence tool to understand their reach & the effects a negative mention could have on their visitors.

Meltwater Customer Story: Visit Baton Rouge

Visit Baton Rouge

Ramp up the accuracy of Twitter Ad campaigns focused on student recruitment

Increase registration rates by leveraging UGC discovered using Audience

Cut down reporting time and analyze competitors to better inform its strategy

"Our Twitter ad campaigns were struggling to perform as well as other channels, so we needed something to improve the accuracy of our targeting. Audience's suite of targeting functionality ensured our Twitter campaigns drastically improved, and have allowed us to build better connections with our existing students too."

Meltwater Customer Story - University of Chester.pdf

The University of Chester is a public university located in the historic city of Chester, England. It began life in 1839, and is now home to almost 20,000 students from all over the world and thousands of academic staff.

Learn how Meltwater has helped University of Chester in ramping up their Twitter ad campaign targeting, analyze their competitors, and more.

University of Chester - Meltwater customer story

University of Chester

"Meltwater allows us to advance our international PR work as their press module makes it easy to search international journalist contacts. On top of that, they offer effective media monitoring that helps us identify mentions across the world."

MW Case Study_ Søstrene Grene_DK (ENGLISH).pdf

Søstrene Grene is a Danish homeware retailer represented in many countries around the world. With a global presence, the company needed help with keeping an eye on the brand's mentions across media. Additionally, Søstrene Grene needed a tool in which they could identify relevant journalists and influencers from a global perspective.

Learn how Meltwater helps Søstrene Grene increase international PR coverage, find relevant influencers & monitor the effectiveness of their PR efforts.

Meltwater customer stories: Søstrene Grene

The Wonderful World of Anna and Clara

Søstrene Grene

Never miss a mention — both in news and on social — in multiple languages

Proactively manage their reputation with real-time alerts and insights

Use the mobile app to stay current anytime and anywhere

"Along with ongoing news coverage, we have very strong social networks— Instagram, Facebook, Twitter, and YouTube— and we needed monitoring capable of tracking both traditional and social media channels."

"I use the mobile app a lot. It's fast and agile, and alerts me to what's happening in the moment. I can clearly— and almost instantly— grasp a message's content from the keywords that Meltwater surfaces for me."

Meet Seventh-Day Adventist .pdf

Founded in 1863 in the northern USA, the Seventh-Day Adventist Church is the world's fifth-largest Christian denomination. Active in South America from the early 1900s and with local headquarters in Brazil, they rely on Meltwater for media monitoring, analytics, reporting, a newsletter, a mobile app, and social media.

Meltwater helps Seventh-Day Adventist Church understand their audience and identify social trends by being able to adapt to changing needs.

Seventh-Day Adventist Church - Meltwater customer story

Doing God's Work

Seventh-Day Adventist Church

Discover Publishers Mentioning Their Brand

Monitor Brand Mentions on Various Sources

Challenge:
Having a Continuous Overview of Our Brand

"It was easy to get started with using Meltwater, and the team is such a joy to work with. They are very helpful and always willing to teach us how to leverage all of the features available on the platform."

Solution:
Monitoring Real-Time Mentions at the Palm of our Hands

MW Case Study_Safaricom_Updated.pdf

Founded in October 2000, Safaricom is the largest telecommunications provider in Kenya, and is one of a small group of about 400 companies across Africa whose annual revenues exceed $1billion. As the leading company that
provides mobile telephony, mobile money transfer as well as fibre optic services, Safaricom is renowned as the home of MPESA, a mobile banking SMS-based service and continues to be an industry leader within the telecommunications space.

Meltwater helps Safaricom monitor brand mentions, measure marketing reach, and maintain positive brand reputation.

Meltwater Customer Stories: Safaricom

Safaricom

"Meltwater API helps Kommunal combine external data with data from their own website and deliver a situation snapshot in real time"

Meltwater's API allows media intelligence data to be used alongside other business systems. This means that companies can integrate valuable Meltwater real-time insights with their own platforms alongside various other datasets. Ruth, the advertising agency, uses Meltwater media monitoring to stay abreast of their competition and the industry. When the agency developed a campaign for Kommunal (Swedish Municipal Workers' Union), dubbed "Kommunal wakes", they realised that they needed a solution that was able to combine internal data with external insights, so they turned to Meltwater. Using Meltwater API, they have now developed a solution that, among other things, scans social media to measure satisfaction among Kommunal's members.

Advertising agency, Ruth, uses Meltwater API connections to analyze multiple datasets in real-time, providing in-depth insights to their clients.

Meltwater customer story: Ruth

Ruth

Monitor legislation and take action on issues in real-time

Increase member engagement by creating and distributing a weekly

Gauge sentiment on regulations and provide counsel to members

PIJAC.pdf

The Pet Industry Joint Advisory Council (PIJAC) knows that pets play an important role in our lives. PIJAC is a pioneer in developing educational programs for pet owners, the pet industry, and governmental organizations. Their mission is to promote responsible pet ownership, advocate for animal welfare, and foster environmental stewardship.

How Meltwater helps PIJAC monitor legislation, take action on issues in real-time, and gauge sentiment on regulations.