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We have clients all over the world and here are some of their stories.

Read customer stories of Meltwater clients who are using our media intelligence products to drive their growth and build their brands.

Customer Success Stories & Case Studies | Meltwater

Monitor coverage in real time, uncover emerging trends, and prove the impact of your communications.

27,000+

1.3+ Billion

customer stories

Real impact, proven in practice

See how one platform can power every decision across PR, communications, and marketing.

The Challenge

"Meltwater allowed us to access the performance data of each influencer campaign post as well as the average performance data of each influencer, making it easy for comparison. We were able to translate performance into actionable marketing insights, such as identifying the most relevant audience interest, based on the detailed data provided by Meltwater."

The Solution

2020 APAC Infiniti X DBL Case Study.pdf

Summary

Paving the way to marketing actions with precise insights centralised

Read about how Digital Business Lab is using the Meltwater Media Intelligence tool for their marketing.

How Meltwater helps Digital Business Lab

Translating Performance into Action

Infiniti X Digital Business Lab

Have one suite of tools that can be used to track performance across regions

Keep abreast of competitor activity and innovations all over the world

Influence strategies and messaging for global and regional campaigns

Challenge

“realme needed one platform and a good dashboard to help track and evaluate the global impact of our brand”

HKESGC_realme Case Study (August 22) (1).pdf

Solutions

realme is a new technology brand catering to a young consumer market. Offering trendsetting designs and a superior customer experience, the company makes it their mission to let more young people enjoy the happy life brought by the beauty of technology. Established in 2018, realme focuses on mobile and Internet of Things (IoT) products and is the world’s fastest-growing smartphone brand. 

realme has a global presence including Asia, Europe, Oceania, the Middle East and Africa. It’s active throughout the Asia-Pacific, including China, Indonesia, Vietnam, Thailand, Malaysia and Australia.

Read this case study and discover how realme uses Meltwater to stay on top of fast-paced trending topics and sentiments in the market

realme — Meltwater Customer Story

Staying on top of fast-paced trending topics and sentiments in the market with Meltwater.

realme

Build its in-house, global social intelligence unit

Increase market research efficiency by 80%

Grow social engagement by 272% year over year

“Meltwater has strong data integrity, great access, and it’s an intuitive tool to use. I don't think any other tool has flexibility beyond what Meltwater does. I don't think it's anywhere close.”

Haleon - Meltwater Customer Story.pdf

Get in touch to learn more

The largest standalone consumer healthcare business in the world, Haleon meets the growing demands of its sector by listening to its most valuable assets: its customers. With a portfolio of more than 25 owned brands, including category leaders like Sensodyne and Panadol, its community of healthcare professionals and customers is vast both online and off. 

Haleon requires a social intelligence solution that is fast, robust, and scalable. It partners with Meltwater for social intelligence, data analysis, and reporting powerful enough to push its brand and sales strategies forward.

Discover how Haleon uses Meltwater to increase social engagement and optimize its approach to market research

Haleon — Meltwater Customer Story

25+ owned brands
With access to a single source of data truth

80% more efficient market research
With five-week turnaround times reduced to five days

272% YoY social engagement growth
With a 100% increase in mentions of the Preparation-H brand

How Haleon increased market research efficiency by 80% with Meltwater’s social intelligence

Haleon

Connect with customers on a personal level

“We use Meltwater on a daily basis to get an insight into guest feedback and experience, but it also allows us to connect with them on a more personal level.”

Solution

“Our team will typically run analysis using Meltwater every quarter to understand the hotel’s social media reach and sentiment. On an ad-hoc basis, it’s really important to look at pre and post-event metrics.”

W Singapore Case Study.pdf

Outcome

Meet W Singapore
Established in 2012, and now with over 200 employees, W Singapore has rapidly become a titan amongst the city’s overcrowded hospitality landscape. With Asia’s tourism boasting growth of 4 to 5% year-on-year, W Singapore’s social media strategy focuses on agility, content and driving influence.

Read this case study to learn how the hospitality brand W Singapore connect with their customers on social media with Meltwater.

Meltwater Customer Story: W Singapore

200% increase in social media engagement
Among its 20k Instagram followers and 37k Facebook followers

10% growth in social media reach
With easier discovery of UGC

How W Singapore uses consumer behavior analytics to improve personalization for its guests

W Hotels

Increased Efficiency through Real-Time Data: With Meltwater, SumUp has enhanced its communication strategies, accelerated data-driven decision-making, and improved team collaboration.

Competitive Analysis and Brand Positioning: Meltwater helps SumUp gain deeper insights into the competitive fintech landscape and adapt strategies for key markets like Europe and Brazil.

Media and Social Media Monitoring: Meltwater enables SumUp to effectively manage global PR campaigns and measure their impact. Teams can centralize data monitoring and respond to market changes in real time.

„The enthusiasm I felt when we started with Meltwater two years ago remains just as strong today, as the tool continues to evolve. These advancements go hand in hand with the excellent support we receive. Meltwater grows with us, and so do our relationships, which is invaluable to us.“

„What I particularly appreciate about Meltwater is the ability to customize dashboards to fit our campaigns and markets. This allows us to clearly display our KPIs at a glance, greatly simplifying our PR strategy.“

SumUp - PDF.pdf

Contact us and learn more

SumUp was founded in 2012 with a vision to provide small merchants around the world with user-friendly and cost-effective payment solutions. Today, SumUp stands as a leading fintech provider, aiding over 4 million small business owners in accepting cashless payments and thriving in their ventures. Their diverse offerings range from card terminals to online payment options such as invoices, vouchers, and payment links. SumUp ensures that every business, regardless of size, finds the right solution to serve its customers swiftly and effortlessly. With a user-friendly and reliable product experience, SumUp empowers small businesses to realize their visions and passionately drive their success. SumUp is the go-to choice for merchants seeking straightforward and effective payment solutions.

Meltwater enhances SumUp’s PR strategy with real-time monitoring, expanding media presence and offering proactive crisis protection across global markets.

SumUp — Meltwater Customer Story

Meltwater’s real-time monitoring and global market insights enhance SumUp’s PR efforts, expand media presence, and provide proactive protection against crises.

SumUp

Access real-time data and insights across channels

Create engaging, data-driven pitches that drive new business

Optimize workflows throughout global operations

“We've worked with Meltwater to create custom methodologies, and really have been able to unlock insights that we otherwise wouldn't have been able to offer to our clients by using their tools. Whether it's earned social influencers, whether it's organic or paid, Meltwater is able to mirror our exact agency model and the needs that we have. That's hard to find.”

MW_Customer-Story-Brochure-RedHavas (1).pdf

Pushing the bounds

Meltwater Customer Story: Red Havas

As a global PR agency built for the modern world, Red Havas and its clients were overwhelmed with fragmented data. 

To combat this, the agency developed its industry-leading Merged Media model — focused on measuring the convergence of paid, earned, social, and experiential media — to reflect how audiences consume information today. Since 2015, Red Havas has used Meltwater not only to capture this data but also to understand what it really means for its clients.

How Red Havas uses Meltwater's media monitoring and social listening to protect client reputation and drive new agency business.

Red Havas — Meltwater Customer Story

How Red Havas drives new business with Meltwater

Red Havas

"One of the biggest challenges we had was putting that all together into a comprehensive, insightful presentation that would allow us to really have a clear picture of where we are across the board, also a deeper dive into the insights from there. Previously we had numbers, but we didn't know what was behind the numbers."

"The reporting that we've [developed] over time, really helps us to figure out where our opportunity is as marketers, broadly defined. By looking at the themes that are being discussed externally, by looking at the themes that are being discussed in relation to the Economist and our family of brands, we can start to have better planning and make more informed decisions."

eng-052020-MW-Case-Study-The-Economist.pdf

Meltwater Customer Story: The Economist

The Economist is a trusted source for news analysis, which helps over a million people make sense of the world through news media. The team turned to Meltwater to help them achieve their primary goal: Strategically growing their readership through new subscriptions.

Learn how The Economist is using Meltwater to understand the true brand impact of their work, and to gain powerful marketing, media and audience insights.

The Economist - Meltwater customer story

How The Economist uses audience insights to engage readers around its content

The Economist

Meltwater Case Study: The Economist

Understand its brand and category landscape

Identify and track rising communities and trends

“Our key goal is to ensure social data and consumer insights drive every business decision we make. Meltwater was one of the key enablers that helped us become a truly consumer-centric organization.”

Pernod Ricard - Meltwater Customer Story.pdf

With some of the world's most prestigious brands in their portfolio, Pernod Ricard is a global leader in wines and spirits. Their innovative approach to using social data for strategic business decisions differentiates it globally but requires powerful technology to match.

Pernod Ricard uses Meltwater for structured data collection and audience analysis to serve multiple business divisions—including marketing, operations, corporate communications, and cultural forecasts.

Discover how Pernod Ricard uses Meltwater to uncover customer and industry trends, and drive product innovation

Pernod Ricard — Meltwater Customer Story

How Pernod Ricard uses Meltwater to stay ahead of consumer trends

Pernod Ricard

Obtain 5 categories of identified influencers

"The campaigns we have run with Audience through WWF's @NatureDeal account, have improved our impressions and engagement rate, and directly contributed to a 12x increase in followers."

Meltwater Customer Story - WWF.pdf

Customer Quote

For nearly 60 years, WWF has worked to help people and nature thrive. As the world's leading conservation organization, WWF works in more than 100 countries. At every level, the organization collaborates with people around the world to develop and deliver innovative solutions that protect communities, wildlife, and the places in which they live.

Meltwater has helped the World Wildlife Fund increased their followers by 12x and reach 1.9 million Twitter impressions.

World Wildlife Fund - Meltwater customer story

How WWF increased social media engagment by getting a better understanding of its audience

World Wildlife Fund

"Meltwater really allows me to show up to meetings looking smarter and being prepared for the teams that I service internally."

Mailchimp is an all-in-one marketing platform popular amongst SMEs and startups, providing a suite of marketing automation tools that enable smaller businesses to compete with larger enterprises.

Mailchimp itself has grown from a small startup, focused solely on email, to become one of the world’s best-known marketing tech platforms, so it understands the pressures faced by small businesses trying to scale up with limited marketing resources.

In this case study, we hear from Jason Maldonado, Senior Manager of Social Media at Mailchimp explaining how his team uses Meltwater social media monitoring to identify trends and themes that inform the company’s content strategy. He also discusses how Meltwater’s social solutions automate much of the company’s social media activity, enabling him to focus on more valuable, strategic work.

Read this case study to understand how Mailchimp uses the Meltwater platform to power its social media strategy.

Meltwater Customer Stories: Mailchimp

Mailchimp uses Meltwater to Power its Social Media Strategy

Mailchimp

Meltwater Customer Story: Mailchimp

Streamline management of owned social channels

Listen for relevant mentions across broader social media

Perform as much ad-hoc social research as needed

“We landed on Meltwater Social because we get the most bang for our buck with our license - we can search for as many things as we want, no limit on volume or queries which was particularly important for such a broad topic – parks and outdoor recreation.”

“When we were working to sell in the need for a social media publishing, engagement, analytics, and listening tool, our Meltwater account team worked with us to build a really robust report, which is when the problem with bots showed up. It’s SUCH a pleasure to work with our reps Jeannette & Emilia.”

MW_Customer-Story-Brochure-BoozAllen.pdf

For more than 100 years, business, government, and military leaders have turned to Booz Allen Hamilton to solve their most complex problems. As a consulting firm with experts in analytics, digital, engineering, and cyber, they help organizations transform. And when they were building a new platform for Recreation.gov, where social media listening would be central to ongoing customer engagement, Booz Allen worked with Meltwater Social as an integrated piece of the solution.

Discover how Booz Allen Hamilton uses Meltwater to streamline management of owned social channels and listen for relevant mentions across the social space.

How Meltwater supports Booz Allen Hamilton with social management

Booz Allen Hamilton

Get a better understanding of potential clients

"Many of my clients have the perception that media monitoring is scary. However, measurement is crucial for brands to justify why their
campaigns are effective. Using a range of metrics, I get a bigger picture of how the brands are performing. The more data sets the better as I can spot patterns and potential opportunities and threats. The benefits of Meltwater are obvious. It's really easy to use, quick, and I can easily make changes to my keyword searches without having to speak to technical support."

MW_Customer-Story-Brochure-HillKS.pdf

Hill + Knowlton Strategies is a global public relations consulting company, with 90 offices in 52 countries. Hill & Knowlton strategies believe that in today's digital world, the strongest companies need to align their business and communications strategies around performance and
purpose to drive audience preference. Their goal is to put the public back into public relations, and that charge shapes every area of our practice.

Read this case study to learn how the Meltwater Media Intelligence software supports Hill + Knowlton Strategies spot opportunities and threats.

Meltwater Customer Stories: Hill + Knowlton Strategies

How Hill + Knowlton uses media intelligence to build brand strategies for its clients

Hill + Knowlton Strategies

"The support from the Meltwater team was tremendous in terms of educating us on how best to use the platform. It's so easy to use —  all our digital managers grasped it immediately. We have been in contact with the Meltwater team through all possible means of communication including site visits and conference calls. Instant feedback is provided. Working with Meltwater is indeed more like having a partner than a third party supplier."

MW_Customer-Story-Brochure-Ogilvy.pdf

Ogilvy & Mather Namibia is a full-service advertising agency and partner of the largest marketing communications company in the world, WPP. Founded in 1996, Ogilvy Namibia has grown into a dynamic, 21-strong office that was awarded the African Excellence Award in the Corporate Advertising category for their commitment to outstanding PR, communications and marketing strategies. A few of their many clients include Checkers, Castle Lite, KFC and DSTV. Today, Ogilvy Namibia is recognized throughout the continent as leaders in innovative thinking, brand insight and marketing thought.

Read this case study to learn how the Meltwater Media Intelligence Suite supports Ogilvy optimise reporting by staying up-to-date with trends.

Meltwater Customer Stories: Ogilvy

Ogilvy

"First, it gives us the reach, engagement and sentiment data that we're looking for, above and beyond our own channels. We're not just interested in understanding how our own posts perform, we want to know what the larger conversation looks like. Second, with the automation, we are able to automatically pull data into our own internal dashboards, which is incredibly valuable from a time perspective."

MW Case Study - Google.pdf

Google is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, search engine, cloud computing, software, and hardware. Their mission is to organize the world's information and make it universally accessible and useful.

Read this case study to learn how Meltwater supports Google with tracking the global impact of their brand via social media analytics.

Meltwater Customer Stories: Google

How Google measures its global footprint

Google

Monitor media coverage of the brand globally

Track the effectiveness of PR campaigns against KPIs

"The dashboard feature allows us to compare regions, competitors, other thought leaders, and so on. We can even get year-on-year comparisons of the coverage we’re receiving — whether that’s in Malaysia, China, Australia, New Zealand, or anywhere else in the world"

HKESGC_Juwai IQI Case Study (August 22).pdf

For property buyers and developers in 20 countries around the world, Juwai IQI is the go-to real estate platform and agency network. The company has more than 25,000 agents in its IQI network and runs the  platform for international property, Juwai.com, as well as the Asia-wide portal, Juwai.asia.

With operations all over the world and media coverage in more than two dozen countries, Juwai IQI’s PR & Communications team needed an exceptional communications tool to help it monitor the media conversations around its brand and inform the delivery of effective, targeted public relations campaigns.

Juwai IQI is Asia's global real estate technology group that powers property transactions and ownership locally and globally. Juwai IQI transacted more than 31,000 properties in 2021 and advertises US$4 trillion of property from 111 countries. The company also generates 12.9 million monthly engagements.

Read this case study and discover how Juwai IQI uses Meltwater to maximise the efficiency of their PR & Comms Team.

Juwai IQI - Meltwater Customer Story

Maximising the Efficiency of its Global PR & Comms Team

Juwai IQI

Enhance evaluation of marketing strategies based on product review insights

Identify key positive or negative product sentiment through analytics

Significantly reduce times on reporting and identifying key trends in the market

“It's important to have a broad understanding of what people are saying about your company. Sometimes, a negative review is helpful because that opinion is telling you something important which you might not have encountered before, and this gives us as a company the opportunity to deliver better products.”

[HK] Mentholatum Case Study (Dec 21) (1).pdf

Consumer healthcare products company Mentholatum has been at the heart of the growing wellness movement in the Asia Pacific region since 1983. Part of the Rohto Group, the company’s distribution spans across the world, including China, Singapore, and the Philippines in the APAC region. Their operations include various divisions overseeing marketing, wholesaling and distribution of its products.

Read this case study and discover how Metholatum uses Meltwater to adopt a more customer centric approach. Learn more ►

Mentholatum - Meltwater Customer Story

Adopting a More Customer-Centric Strategy

Mentholatum China

The starting point

"My absolute favorite Meltwater feature is the RSS feed, which was specially developed for GoStudent. I think it can be a game-changer for many other data-driven companies. Analysis and insights derived from Meltwater are extremely useful for me."

The challenge

The solution

4 Questions for GoStudent's PR & Communications Manager, Gwendolin Glück

GoStudent is a marketplace where students (and their parents) can find and engage with one-to-one video-based tutors in a variety of subjects. Their mission is to build the world's #1 global school by precisely analyzing individual student needs, then matching the child with the perfect digital tutor. A tailor-made learning plan is then created while making sure lessons are always creative and interactive!

Read this case study to discover how Meltwater has helped GoStudent improve efficiency and enhance PR reporting. Learn more ►

Meltwater Customer Stories: Meet GoStudent

How GoStudent automated media reporting with Meltwater

GoStudent

Obtain powerful analytics on social conversations and guide editorial choices.

Understand the real impact of their content strategy.

The Challenge:

The Solution:

"Audience is a tool that comes in addition to Explore that allows us to dig deeper into a subject that seems interesting to us. It allows us to understand what is being said about a brand. These hyper-powerful insights are crucial for story pitches.”

In Short

Brut. is a French digital-media firm founded in November 2016. It is a first-of-its-kind company that makes "socially conscious" news and videos for Gen Z and millennials with the goal of providing unfiltered information for people to form their own opinion.

Brut. uses Meltwater to understand the impact of their content marketing though social conversation analysis and audience data insights.

Meltwater x Brut. | Customer Story

How Brut uses consumer insights to inform its content strategy

Brut.

Case study Brut x Meltwater

Gain insights from local and global coverage and respond to media in real-time

Provide executives and senior engagement with high level reports to help inform
business strategy

Stay up-to-date with industry trends and news

"The increased functionality of themobile app has really rounded off a robust and ready-to-use at any time and on any device functionality set to allow me to always stay on top of sentiment and news. I have found local support and coverage has typically added great value in helping me better utilise the platform. Thanks Meltwater!"

2020 Olympus Case Study.pdf

Olympus is a world-leading manufacturer and distributor of high-quality optical, electronic and precision engineering products, for scientific, medical, industrial and consumer applications. Olympus’ mission is to have a profound and positive impact on society by making people’s lives healthier, safer and more fulfilling through their products and business activities.

Meltwater provides Olympus with high-level reports, monitors global coverage, and tracks industry trends

Case Stories