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Get in touch to hear how we can support your business—whatever the industry or vertical.

We have clients all over the world and here are some of their stories.

Read customer stories of Meltwater clients who are using our media intelligence products to drive their growth and build their brands.

Customer Stories — Meltwater

Streamline its influencer discovery process

Scale up its influencer marketing activities

Manage and measure the success of influencer campaigns

"Meltwater Influencer Marketing is useful in so many ways for us. It allows us to identify authentic influencers relevant to our brand and helps us easily communicate with our partners. It's very convenient to have all influencers that we are working with on one platform."

Get in touch to learn more

Picsart is an all-in-one photo and video editing app with thousands of editing tools, filters, stickers, and more. They empower creators to be visual storytellers by enabling them to create, edit, remix, and share awesome content on any social platform of their choice.

Read this customer story and learn why and how Picart relies on Meltwater Influencer Marketing to sustain influencer relationships.

Picsart x Meltwater Customer Story

Influencers are key to Picsart's marketing strategy, so the brand relies on Meltwater Influencer Marketing to sustain those relationships.

Picsart

Identify the best influencers for the campaign

Track progress and measure campaign success

“Meltwater Influencer Marketing is the best platform to build influencer programs!”

“Dirt is Good!" Learn how Persil uses Klear’s global influencer platform to find the most relevant micro-influencers to partner with, for a campaign reaching one million people across Europe.

Read this customer story and learn how Unilever detergent brand Persil reaches 1 million people across Europe using the Meltwater Suite.

Unilever Persil x Meltwater

Unilever Detergent Brand Persil Reaches 1M People Across Europe

Unilever Persil

Redefine its customer community during a period of disruption.

Create a UGC campaign reaching 2.3 million people

Recruit influencers to voluntarily participate in the campaign

“With #PourUnInstant we wanted to demonstrate the solidarity of the Quebec tourism industry, and also position Quebec as a top travel destination.”

Alliance de l'industrie touristique du Québec, The Quebec Tourism Industry Alliance, unites over 100 companies in 40 regional and sectoral tourism associations, and is committed to promoting Quebec as a world-class, sustainable travel destination. 

The Alliance is powered by a dedicated team, who have been recognized as a vital contributor to the national and international growth of the Quebec tourism industry. Which is why Alliance knew they had to do something in response to COVID-19 and the immediate impact felt by the The Quebec tourism industry.

LEarn how Quebec Tourism Industry Alliance got $1M in Earned Media Value (EMV) using Meltwater Influencer Marketing.

Quebec Tourism Industry Alliance

Quebec Tourism Industry Alliance Sees $1M in Earned Media Value (EMV) Using Meltwater Influencer Marketing.

Scale its influencer marketing to over one thousand creators

Calculate influencer ROI on a macro and micro level

Reduce manual efforts by tens of thousands of man-hours

Customer Story- Mary Ruth's.pdf

Gaining traction in a competitive niche like supplements and vitamins is no easy feat. While there’s massive potential here (the entire market is worth an estimated $61.2 billion based on 2020 data), the number of competitors and big brands increases the challenge for visibility. 

To carve a niche and gain market share, Mary Ruth's turned to influencers and an affiliate sales model to drive conversions for its vegan liquid vitamins and supplements.

Read this Meltwater customer story to learn how Mary Ruth's uses Meltwater Influencer Marketing to drive more conversions.

Meltwater x Mary Ruth's Customer Story

In a competitive market like supplements and vitamins, influencers can make an impact on sales. Here’s how Mary Ruth's uses Meltwater Influencer Marketing to drive conversions.

Mary Ruth's

Challenges

Solution

Outcome

It is clear from the data that UGC on social networking sites drives the desire to purchase. We are hypothesizing that the contribution in this area will indirectly lead to sales.

Introduction of Sapporo Breweries, Ltd.

Introducing Social Listening

It is a good result that our efforts have been well received and the number of employees sensitive to social networking has increased.

Implement consumer insight tools

Request from Sapporo Beer

How we can further assist you in the future

We have been working with Sapporo Breweries, Ltd. since 2011. Since 2020, the company has been using Radarly to acquire and analyze consumer insights.

Meltwater's Customer Case Study: A well-established beverage brand's use of consumer insights for multi-brand marketing

Case Study: Meltwater x Sapporo Breweries, Ltd.

Unraveling Consumer Insights from AI-based Image Analysis and Using Them for Marketing

Sapporo Beer

Make smart decisions about organic media investments

Gain deeper insight into the value of their digital PR efforts

Inform the management team about the value of modern public relations

“As the global interest in the EV market expanded, our Product PR team sought a more effective way to report and showcase the impact of our media relations, social media and digital efforts, highlighting Mitsubishi’s role in reducing emissions. We required a platform capable to quickly provide meaningful metrics from our media and social media coverage to Mitsubishi’s management committee, demonstrating the value of public relations beyond assigning a dollar value. Not only did Meltwater provide Mitsubishi with an improved communications platform to showcase our achievements, but the new platform also enhanced our reporting capabilities by offering more insightful data.”

MW_Customer-Story-Brochure-Mistubishi Motors.pdf

Mitsubishi Motors Australia imports and sells Mitsubishi passenger and light commercial vehicles through a 160-strong national dealer network. Part of Mitsubishi Motors Corporation based in Japan, Mitsubishi Motors Australia provides people and businesses with a range of cars, SUVs and utes. Mitsubishi is a leader in plug-in hybrid electric vehicle (EV) technology.

Meltwater gives Mitsubishi Motors Australia the media monitoring platform it needs to stay competitive and track the success of media coverage.

Mitsubishi Motors Australia Customer Story

Mitsubishi Motors Australia

Generate global media coverage to gain brand recognition

Utilize data for developing a communication strategy

Challenge

"We needed a solution that enabled the corporate communications team with actionable intelligence on what's trending across the domains, technologies, industries, geographies that are relevant to Aranca. This input is critical for us to feed into our content development and marketing program, to brief the analyst teams on content ideas to develop and for the marketing teams to identify channels and audience to target for amplification of the content."

MW Case_Aranca_IN.pdf

Summary

Founded in 2003, Aranca is a global research, analytics and advisory firm empowering decision makers from Fortune 500 companies, financial institutions, and high potential start-ups with intelligence and insights to make better business decisions. They enable this by bringing to play the right mix of the best data, the best methodologies, and the best talent to build a Custom Intelligence Blueprint for their clients.

Read this customer story to learn how Meltwater media intelligence helps Aranca gain thought leadership & manage communications.

Meltwater Customer Stories: Aranca

Aranca

Track and report daily on everywhere the .club domain appears in the media

Identify journalists by keyword, beat, location, and outlet, and personally
reach out to them

Showcase individual members and fuel further interest as the .Club marketplace grows

"In addition to using Meltwater for an industry report, the regular .Club reports we receive are a great way of leveraging all of the valuable aspects of the Meltwater platform."

Club.pdf

.Club Domains was created to operate the .club top-level domain (TLD). Since .Club's launch in 2014, the owners have been committed to building a community around it, and today boast over 125,000 active websites and 1.2 million registered names. In
2017 they chose Meltwater to help them continue growing their membership.

How Club Domains uses Meltwater to identify, target and connect with qualified journalists, and track and report on media mentions. Read on.

Club Domains Customer Story

It's All in the Name

Club Domains

Monitor across all media types and engage with the media from a single platform

Increase university outreach and grow brand recognition globally

Keep their community informed and
engaged

"The clips from our previous provider weren't reliable, as coverage was consistently missed. We still had to manually search for stories we could share."

"Our goal is to better listen to our community and know what they care about. Using Meltwater not only keeps us informed, but it allows us to interject our thought leaders into the conversations where they can make the biggest positive impact for ODU."

Meet Old Dominion University.pdf

Norfolk, Virginia's Old Dominion University (ODU) is a forward-focused research university that values entrepreneurship and innovation with initiatives that contribute nearly $2.1 billion to the economy. Its communications team uses Meltwater for outreach, monitoring, and social engagement.

Meltwater provides Old Dominion University with opportunities for university experts to speak on trending topics in the media.

Old Dominion University - Meltwater customer story

How Old Dominion University grows its global student community

Old Dominion University

Surface industry-relevant content, while filtering out the noise

Free up the bandwidth needed to identify new growth opportunities

Pull retroactive content to learn from past industry mishaps

"We've seen direct time savings by relying on Meltwater's twice daily feeds, instead of manually scouring for news article. The news I receive through Meltwater is reliable, and I no longer feel the need to open up the top two or three publications each morning because I know Meltwater has me covered."

"A lot of companies make you pay extra for customization, like additional users, retroactive searches and reporting, posting to social channels, or even number of consultancy meetings. Meltwater offers all of this at a flat rate. Their all-inclusive service reassures us there's no hidden agenda."

Meet  DNV GL Healthcare.pdf

DNV GL Healthcare, a business unit within DNV GL, serves the global healthcare community by providing hospital accreditation. The initials stand for Det Norske Veritas, or 'the Norwegian truth,' which guides their pursuit to safeguard life, property, and the environment. They rely on Meltwater for critical industry insights.

Meltwater helps DNV GL Healthcare receive personalized guidance for optimizing their media strategies.

DNV GL Healthcare - Meltwater customer story

How DNV GL Healthcare manages risk and reputation with real-live media monitoring and social listening

DNV GL Healthcare

Accommodate more than 30 clients with accurate media monitoring and timely alerts

Make use of automation to schedule and publish across multiple social platforms

Pitch more strategically by identifying the most qualified and receptive journalists

"We started out with a competing product, but we grew pretty quickly. We needed a larger media platform that was a lot more accurate, up-to-date, and quick and efficient."

"We really need to be strategic when pitching, so we love the fact that we can search by keyword, by beat, and by area."

MW_Customer-Story-Brochure-Chizcomm.pdf

ChizComm Ltd is a full-service marketing communications agency providing PR, events, digital, and media buying services to more than 30 clients. With offices in Canada and the US, they're valued by their clients for the quality of their ideas and their strategic guidance. Meltwater is a vital source of their intelligence.

Read this customer story to find out how Meltwater helps ChizComm build relationships with leading journalists both at home and abroad.

ChizComm - Meltwater customer story

What's the Big Idea?

ChizComm

Become a better agency partner to each of their clients

Identify new business and growth opportunities for their clients

The Naga way of delivering value

Over at Naga DDB Tribal, we're big on making measurements actionable. Meltwater complements our data suite by providing us with a sense of the "why" behind what we're seeing on our brand and competitive trackers, allowing us to maximise learnings and provide clients with clear implications.

Meltwater helps Naga explore and analyse consumer behaviour

Before Meltwater, it was a constant challenge being able to accurately predict which cultural trends were likely to become widespread, especially in a fragmented and demographically diverse market like Malaysia

MW_Customer-Story-Brochure-Naga.pdf

Why Naga made a Meltwater decision

Turning brands into legacies is a tall order for any agency. As a full-service advertising agency in Malaysia, Naga DDB Tribal (Naga) has the added challenge of operating in a truly multicultural marketplace.

With the population split between Bumiputera, Chinese and Indian ethnic groups and their corresponding languages, tracking brand sentiment can be difficult. That's one of the main reasons Naga selected Meltwater to help them gain a deep understanding of businesses and consumers in a culturally diverse environment.

Malaysian advertising agency Naga DDB Tribal uses Meltwater to understand a fragmented and diverse marketplace.

Naga DDB Tribal — Meltwater Customer Story

How Naga DDB Tribal analyzes consumer behaviour to build marketing campaigns

Naga DDB Tribal

centralise workflow of influencer marketing management

reduce time on performance data gathering process and monitored progress in real-time

successfully activate influencer profiles to increase product awareness and boost campaign strategies

“Utilising Meltwater’s advanced selection filters and performance metrics analysis, we were able to identify local profiles in our required languages with high engagement rate, to best leverage their authentic user-generated video content produced in local languages (Cantonese & English).”

MW_Customer-Story-Brochure-Talika.pdf

Talika – a French beauty brand committed to developing innovative skincare in eye care, skincare, body care, and beauty devices, approached Digital Business Lab (DBL) to support promoting the anniversary limited version of their iconic product in Hong Kong. Penetrating a market that is already saturated with numerous imported beauty brands, DBL was challenged to identify the right format and target audiences to drive targeted online conversion.

Read this case study to understand how Meltwater helps Digital Business Lab work with Talika to find the right influencers for their campaigns

Talika / DBL x Meltwater

From KOL Activation to Actionable Data

Talika / DBL

Understand conversations happening in Mainland China

Quickly understand demographic data to help with selection

“[Meltwater’s Social Influencer] tool met our expectation in accelerating and simplifying the influencer activation process.”

MW_Customer-Story-Brochure-BonPar.pdf

Digital Business Lab works broadly with Financial Services and Beauty industries, offering clients end-to-end social media solutions and strategy in Hong Kong. The agency’s expertise lies in social media, and approaches challenges with creativity and agility. With the team’s expert knowledge and experience in digital business, they provide pragmatic, affordable and business-centric solutions to clients.

Read this Meltwater case study with client Bon Parfumeur / DBL to understand how they are accelerating influencer activation to boost their business.

Meltwater x Bon Parfumeur / DBL

Accelerating Influencer Activation

Bon Parfumeur / DBL

Improve their understanding of mental health in APAC

MW_Customer-Story-Brochure-TrueNorth.pdf

Insights with Impact

True North is a Cambridge, MA based Medical Affairs consulting firm which works with emerging biotech and pharmaceutical companies, helping with AI-driven insight generation, digital biomarkers, digital health, and stakeholder planning.  One of the services offered by True North is ‘Voice of the Patient’ research, which helps ensure that patient perspectives are represented in research & clinical studies.

Read this Meltwater customer story to learn how True North uses Meltwater to uncover patient trends. Meltwater Healthcare Customer Story.

True North — Meltwater Customer Story

How True North Enhances Patient Care with Social Intelligence

True North

Track media coverage and the effectiveness

"It was all very anecdotal, we knew we could do better."

MW_Customer-Story-Brochure-TenGroup.pdf

The Ten|10 Group is a boutique marketing and communications firm based in Denver, Colorado. Though small in stature, the firm punches above its weight, in only eight years it has become the communicator of choice for many large, privately held energy
companies. Ten|10 recently adopted Meltwater to highlight the successes of its distinguished clients.

Learn how Meltwater analytics helps Ten|10 generate quarterly reports for their clients automatically.

Meltwater Customer Story: Ten|10 Group

Ten as in Tops

Ten|10 Group

"With constant help from the Meltwater team, we transitioned with ease in terms of onboarding and account setup inspite of the remote location. The team is proactive and responds to issues swiftly; this helps me maintain my relationship with my clients, ensuring an uninterrupted and pleasant experience with us and with Meltwater."

MW_Customer-Story-Brochure-360365.pdf

Integrated 360365 is a digital marketing agency based in Mumbai, India. With a team of creative professionals, they focus on providing custom solutions to many reputable brands and companies across marketing, PR, strategy, technology and E-commerce domains. Integrated 360365 leverage Meltwater for Livpure, a well-known manufacturer of water purifiers which delivers superior products for home and commercial use across India.

Learn how the Meltwater Media Intelligence platform helps Integrated 360365 improve their productivity & develop robust reporting.

Meltwater Customer Stories: Integrated 360365

Integrated 360365

The Challenge

"Often conversations happening are not the conversations that need to happen for people to find better resources or achieve better outcomes. Meltwater helps us identify the conversations taking place, understand how our clients can participate effectively to add to the discussion, and identify conversations not yet taking place that pose a whitespace to own across social."

The Solution

“The greatest value that Meltwater has been able to provide us is the understanding of our audiences and some of the nuances that can come out of looking at real world conversations, as well as the human side of that customer understanding versus it being all ones and zeros.”

MW_Customer-Story-Brochure-GTO.pdf

Download Greater Than One's success story

Greater Than One

Greater Than One is one of few truly independent agencies specializing in the healthcare space. As a full-experience agency, Greater Than One aspires to make the healthcare industry and people better through a customer-centric, people-first approach to marketing. At the heart of their programs exist three pillars: better content, context, and connections. Through a convergence of media (context), communications (content), and technology (connections), Greater Than One aims to motivate and change customer behavior and create better outcomes for the future.

Learn how How Greater Than One uses social listening and consumer intelligence to fuel their people-first approach to healthcare marketing.

Greater Than One - Meltwater Customer Story

How Greater Than One uses social listening and consumer intelligence to fuel their people-first approach to healthcare marketing

"We were limited in the insights we could offer clients with our previous tool, we wanted to be more on top of things so we could react faster and offer better guidance."

MW_Customer-Story-Brochure-Hughes.pdf

Hughes Agency is a full-service public relations, marketing, and advertising agency with decades of experience delivering measurable results for consumer, lifestyle, and corporate clients.

See how The Hughes Agency relies on Meltwater to capture every media mention, monitor reactions, and respond in real-time.

Meltwater Customer Story: The Hughes Agency

Building Trust by Managing the News

The Hughes Agency

The real value of our relationship with Meltwater is that sense of partnership. Every person I have worked with at Meltwater over the last 5 years has wanted the best for us and what’s best for our clients. That’s why it's been such a powerful and strong relationship."

Watch: Cannings Purple

MW_Customer-Story-Brochure-CanningsPurple.pdf

Meltwater works with Cannings Purple to provide up-to-date information on the latest trends and industry insights

Cannings Purple - Meltwater Customer Story

Giving Clients the Latest in Insights and Information

Cannings Purple

"Through their partnership, 360i has guided Meltwater Social down the path of building additional time saving human efficiency features and reporting methodologies that may be otherwise unavailable in other SMMS tools."

"For us, Meltwater Social's ultimate value is aggregating content and data in one place and centralizing communication protocols to enhance workflow and reduce cost and labor."

MW_Customer-Story-Brochure-360i.pdf

The Impact

Meltwater helps 360i aggregating content and data in one place and centralizing communication protocols to enhance workflow and reduce cost and labor.