The Top 21 Social Media Monitoring Tools for 2023

How to Create a PR Strategy in 2023

20 Most Important PR Statistics for 2024

Media in Belgium: Media Landscape Guide

Internal Communications Best Practices to Drive Your Business Forward

Millennial Cringe: What it is, who's talking about it, and what it tells marketers

10 Social Media Customer Service Examples to Learn From

Social Media News: The 5 Biggest Stories of the Week

Mastering the Ultimate Brand Strategy Framework

Why 2023 was the year of AI chatbots

Product Branding Defined: Strategies and Examples

The 8 Best Social Media Customer Service Software Platforms

The 8 Best Competitor Analysis Tools & Software on the Market

Top 15 Instagram Influencers in Singapore

United States

Empower your business with a suite of solutions that spans media, social, consumer and
sales intelligence.

The Meltwater Blog

Blog Topics: Sales & Media Intelligence, Media Relations, Social Listening, Social Media Management, Consumer Intelligence, Influencer Marketing, Data

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

The Meltwater Blog

How to Create a PR Strategy in 2023

Editor's Pick

The Top 21 Social Media Monitoring Tools for 2023

Popular

The Best Social Media Marketing Examples 2022

10 Press Release Examples | Press Release Template

Full Guide to Social Media Image Sizes for 2023

Latest posts

20 Most Important PR Statistics for 2024

Media in Belgium: Media Landscape Guide

Internal Communications Best Practices to Drive Your Business Forward

Millennial Cringe: What it is, who's talking about it, and what it tells marketers

10 Social Media Customer Service Examples to Learn From

Social Media News: The 5 Biggest Stories of the Week

Mastering the Ultimate Brand Strategy Framework

Why 2023 was the year of AI chatbots

Product Branding Defined: Strategies and Examples

The 8 Best Social Media Customer Service Software Platforms

The 8 Best Competitor Analysis Tools & Software on the Market

Top 15 Instagram Influencers in Singapore

The Meltwater Blog

How to Create a PR Strategy in 2023

Editor's Pick

The Top 21 Social Media Monitoring Tools for 2023

Popular

The Best Social Media Marketing Examples 2022

10 Press Release Examples | Press Release Template

Full Guide to Social Media Image Sizes for 2023

Latest posts

20 Most Important PR Statistics for 2024

Media in Belgium: Media Landscape Guide

Internal Communications Best Practices to Drive Your Business Forward

Millennial Cringe: What it is, who's talking about it, and what it tells marketers

10 Social Media Customer Service Examples to Learn From

Social Media News: The 5 Biggest Stories of the Week

Mastering the Ultimate Brand Strategy Framework

Why 2023 was the year of AI chatbots

Product Branding Defined: Strategies and Examples

The 8 Best Social Media Customer Service Software Platforms

The 8 Best Competitor Analysis Tools & Software on the Market

Top 15 Instagram Influencers in Singapore

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