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We have clients all over the world and here are some of their stories.

Read customer stories of Meltwater clients who are using our media intelligence products to drive their growth and build their brands.

Customer Stories — Meltwater

Operationalize its influencer strategies to better support clients and execute campaigns

Trade manual calculations for automation, organization, and access to historical data

Expand its offerings to clients and realize more opportunities for growth

Customer Story- Gild Creative.pdf

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Storytelling is at the heart of company culture. Stories allow companies to put into context how they’re innovating, differentiating themselves, and continuing to meet the needs of their audience. 

For Gild Creative Group, a conscious marketing agency, creating these stories for clients includes the assistance of influencers, but the process in which they discovered and strategized with influencers needed some fine-tuning.

Learn how Gild Creative Group uses Meltwater Influencer Marketing to elevate the culture of its clients.

Gild Creative Group

Read how Gild Creative Group uses Meltwater Influencer Marketing to elevate the culture of its clients.

Find global nano-influencers in every market

Localize communications, content, and payment for influencers

Increase overseas market share with highly engaged global teams

Customer Story- Cricut.pdf

Arts and crafts is a thriving global market, valued at an estimated $30.24 billion. For U.S.-based brand Cricut, the potential to tap into international markets seemed limitless, especially in the age of content creation, TikTok videos, and Pin-spiration. 

It’s these very factors that gave influencer marketing a permanent place in the brand’s playbook, but it needed a better way to find, recruit, and manage influencers around the world.

Learn how Cricut expanded to markets around the world as a household name in crafting using the localization benefits of Meltwater Influencer Marketing.

Cricut x Meltwater Customer Story

Learn how Cricut expanded to markets around the world as a household name in crafting using the localization benefits of Meltwater Influencer Marketing

Cricut

Build a quantitive influencer scoring methodology

Enhance its influencer discovery and selection process

Implement a CRM for influencer campaign management

Boelter + Lincoln is a full-scale marketing agency, supporting clients with their range of expertise including; Influencer Marketing, Social Media, Public Relations, Media, Branding, Design, Content Creation, and Strategy. There is really no service that is off-limits for the B+L team. 

The agency specializes in supporting clients in Travel & Tourism, Manufacturing, Healthcare, Finance, and Food & Beverage. No matter the service or the industry, B+L clients will receive data-driven results. This begins with thorough research of each client’s industry and finalizes in customized strategy and results.

Learn how digital agency Boelter + Lincoln used Meltwater to establish an influencer scoring methodology.

Boelter + Lincoln

Learn how Digital Agency Boelter + Lincoln Used Meltwater to Establish an Influencer Scoring Methodology.

Identify the best influencers for its campaign.

Vet influencers to ensure they were a good fit.

Achieve phenomenal ROI for its influencer campaign.

VisitBritain was created in April 2003 to market Britain to the rest of the world and to promote and develop the visitor economy of England. Working with a wide range of partners in both the UK and overseas, the company’s mission is to grow the volume and value of tourism across the nations and regions of Britain.

Read this customer story to learn how VisitBritain gains 1.7 Million in True Reach using Meltwater Influencer Marketing.

VisitBritain x Meltwater Customer Story

VisitBritain Gains 1.7 Million in True Reach Using Meltwater Influencer Marketing

VisitBritain

Streamline its influencer discovery process

Scale up its influencer marketing activities

Manage and measure the success of influencer campaigns

"Meltwater Influencer Marketing is useful in so many ways for us. It allows us to identify authentic influencers relevant to our brand and helps us easily communicate with our partners. It's very convenient to have all influencers that we are working with on one platform."

Picsart is an all-in-one photo and video editing app with thousands of editing tools, filters, stickers, and more. They empower creators to be visual storytellers by enabling them to create, edit, remix, and share awesome content on any social platform of their choice.

Read this customer story and learn why and how Picart relies on Meltwater Influencer Marketing to sustain influencer relationships.

Picsart x Meltwater Customer Story

Influencers are key to Picsart's marketing strategy, so the brand relies on Meltwater Influencer Marketing to sustain those relationships.

Picsart

Identify the best influencers for the campaign

Track progress and measure campaign success

“Meltwater Influencer Marketing is the best platform to build influencer programs!”

“Dirt is Good!" Learn how Persil uses Klear’s global influencer platform to find the most relevant micro-influencers to partner with, for a campaign reaching one million people across Europe.

Read this customer story and learn how Unilever detergent brand Persil reaches 1 million people across Europe using the Meltwater Suite.

Unilever Persil x Meltwater

Unilever Detergent Brand Persil Reaches 1M People Across Europe

Unilever Persil

Redefine its customer community during a period of disruption.

Create a UGC campaign reaching 2.3 million people

Recruit influencers to voluntarily participate in the campaign

“With #PourUnInstant we wanted to demonstrate the solidarity of the Quebec tourism industry, and also position Quebec as a top travel destination.”

Alliance de l'industrie touristique du Québec, The Quebec Tourism Industry Alliance, unites over 100 companies in 40 regional and sectoral tourism associations, and is committed to promoting Quebec as a world-class, sustainable travel destination. 

The Alliance is powered by a dedicated team, who have been recognized as a vital contributor to the national and international growth of the Quebec tourism industry. Which is why Alliance knew they had to do something in response to COVID-19 and the immediate impact felt by the The Quebec tourism industry.

LEarn how Quebec Tourism Industry Alliance got $1M in Earned Media Value (EMV) using Meltwater Influencer Marketing.

Quebec Tourism Industry Alliance

Quebec Tourism Industry Alliance Sees $1M in Earned Media Value (EMV) Using Meltwater Influencer Marketing.

Scale its influencer marketing to over one thousand creators

Calculate influencer ROI on a macro and micro level

Reduce manual efforts by tens of thousands of man-hours

Customer Story- Mary Ruth's.pdf

Gaining traction in a competitive niche like supplements and vitamins is no easy feat. While there’s massive potential here (the entire market is worth an estimated $61.2 billion based on 2020 data), the number of competitors and big brands increases the challenge for visibility. 

To carve a niche and gain market share, Mary Ruth's turned to influencers and an affiliate sales model to drive conversions for its vegan liquid vitamins and supplements.

Read this Meltwater customer story to learn how Mary Ruth's uses Meltwater Influencer Marketing to drive more conversions.

Meltwater x Mary Ruth's Customer Story

In a competitive market like supplements and vitamins, influencers can make an impact on sales. Here’s how Mary Ruth's uses Meltwater Influencer Marketing to drive conversions.

Mary Ruth's

Establish global brand governance across its social media accounts

Unlock competitive intelligence or trends through social listening

Future-proof the company’s marketing, social, and PR operations

“We have come a long way from when we started, where we had fragmented data sources for evaluating social media, to now where we have a consolidated single source of truth. Having that one platform that enables us to evaluate our customer perceptions, as well as our marketing impact across multiple markets in a consistent and globally insightful manner, is what makes Meltwater different from its competitors.”

Shiseido-Customer Story.pdf

Evolving Partnership

Meltwater Customer Stories: Shiseido

As one of the largest beauty companies in the world, Shiseido knows the challenges of modern global brand management well. Encompassing over 50 luxury brands across 120 markets, it needs a social listening and media monitoring solution that helps bring its customer experience to the next level. Shiseido partners with Meltwater to turn its once-fractured social operations into a company-wide social strategy.

Discover how Shiseido uses Meltwater to optimize their global social media strategy and align marketing teams around reporting.

Shiseido — Meltwater Customer Story

How Shiseido aligns its global social media strategy using Meltwater

Shiseido

Challenges

Solution

Outcome

It is clear from the data that UGC on social networking sites drives the desire to purchase. We are hypothesizing that the contribution in this area will indirectly lead to sales.

Introduction of Sapporo Breweries, Ltd.

Introducing Social Listening

It is a good result that our efforts have been well received and the number of employees sensitive to social networking has increased.

Implement consumer insight tools

Request from Sapporo Beer

How we can further assist you in the future

We have been working with Sapporo Breweries, Ltd. since 2011. Since 2020, the company has been using Radarly to acquire and analyze consumer insights.

Meltwater's Customer Case Study: A well-established beverage brand's use of consumer insights for multi-brand marketing

Case Study: Meltwater x Sapporo Breweries, Ltd.

Unraveling Consumer Insights from AI-based Image Analysis and Using Them for Marketing

Sapporo Beer

Challenge

"With Meltwater, monitoring our share of voice in real-time, enables us to keep our finger on the pulse. We have also
gained insights on our return on investment for PR—  all of which we had no access to with our previous alternative."

MW Case Study_Auto Trader SA_ZA.pdf

Summary

AutoTrader South Africa started in 1992 as a free 24-page magazine aimed at connecting buyers and sellers of motor vehicles. Twenty-four years later, the company has evolved into a digital giant that is home to over 70,000 vehicle listings and 4 million website visits per month. Transitioning from a business model reliant on regional magazines to one that leverages a fully responsive mobile website has meant significant investment in online tools and measurement platforms. AutoTrader's commitment to digital innovation, as well as its team of 200 dedicated staff, ensure that they remain the
undisputed leader in online marketing space for buyers & sellers of all motor vehicles.

Read this customer story to discover how Meltwater supports Auto Trader SA report more efficiently and react to real-time insights.

Meltwater Customer Stories: Auto Trader SA

Auto Trader SA

Discover specific category insights to optimize campaigns

Meltwater Customer Story - Hyundai.pdf

Data-driven Communications Strategy With Social Media

Meltwater Customer Story:  Hyundai

As one of the world’s biggest names in automotive technology, Hyundai France has big plans to increase its market share of the electric car sector. This includes all models, from standard electric cars through to hybrid and hydrogen models. 
A key part of achieving this goal is using social listening to better understand what consumers are looking for when it comes to electric cars. With these insights, Hyundai can adapt its marketing strategy to match customer preferences, demands, and values.

Read this Meltwater customer story to learn how Hyundai uses Meltwater to uncover consumer insights.

Hyundai — Meltwater Customer Story

How Hyundai Drives Valuable Consumer Insights with Meltwater

Hyundai

Make smart decisions about organic media investments

Gain deeper insight into the value of their digital PR efforts

Inform the management team about the value of modern public relations

“As the global interest in the EV market expanded, our Product PR team sought a more effective way to report and showcase the impact of our media relations, social media and digital efforts, highlighting Mitsubishi’s role in reducing emissions. We required a platform capable to quickly provide meaningful metrics from our media and social media coverage to Mitsubishi’s management committee, demonstrating the value of public relations beyond assigning a dollar value. Not only did Meltwater provide Mitsubishi with an improved communications platform to showcase our achievements, but the new platform also enhanced our reporting capabilities by offering more insightful data.”

MW_Customer-Story-Brochure-Mistubishi Motors.pdf

Mitsubishi Motors Australia imports and sells Mitsubishi passenger and light commercial vehicles through a 160-strong national dealer network. Part of Mitsubishi Motors Corporation based in Japan, Mitsubishi Motors Australia provides people and businesses with a range of cars, SUVs and utes. Mitsubishi is a leader in plug-in hybrid electric vehicle (EV) technology.

Meltwater gives Mitsubishi Motors Australia the media monitoring platform it needs to stay competitive and track the success of media coverage.

Mitsubishi Motors Australia Customer Story

Mitsubishi Motors Australia

Shares strategic insights with 50+ employees and 33 dealers across 19 countries

Has a proactive customer success team and online resources

“Meltwater really stands out because of its people. The team is genuinely interested in our brand and business and has been proactive. It goes beyond media monitoring.”

Daimler Truck Commercial Vehicles MENA- Meltwater Customer Story.pdf

Daimler Truck’s products and customers mobilize the world. To grow the presence of its brands — including Mercedes-Benz Trucks and FUSO — in the Middle East/North Africa region, the company needs powerful, data-rich media and PR solutions. Daimler Commercial Vehicles MENA trusts Meltwater to keep its marketing and communications operations rolling smoothly.

Read this customer story to discover how Daimler Commercial Vehicles MENA uses Meltwater to boost its operational efficiency.

Customer Story: Daimler Commercial Vehicles MENA

How Daimler Commercial Vehicles MENA Boosts Operational Efficiency with Meltwater

Daimler Commercial Vehicles MENA

Save time and money by consolidating social media workflows

Drive a 5000% increase in social media engagement in a single campaign

“Meltwater allows us to personalize our social media approach. Above all, it shows that the brand is interested in the customers”

Domino's Pizza.pdf

Domino’s Pizza France used to rely on an agency for its social media management. Not anymore. As one of the largest international fast food companies with 16,000 points of sale around the world, it needs an engaging, highly-responsive online presence. Outsourced social media content, monitoring, and reporting hampered the brand’s connection with fans and didn’t leverage the commercial growth opportunities social marketing can offer. When it decided to bring its social media operations in-house in 2021, Domino’s Pizza France replaced its agency with Meltwater.

Discover how Domino's Pizza uses Meltwater to manage its global customer community and boost social media engagement

Domino's Pizza — Meltwater Customer Story

How Meltwater Helps Domino’s Cook Up Engagement-Driving Social Content

Domino's Pizza

Structure internal and external communications to stakeholders

The Challenge

"Another way we leverage Daily Curated Executive Digests is to track positive stories that are being shared by the media about Coca-Cola in Africa and share them with our employees and other stakeholders. In addition to this, the daily alerts help us to stay on top of what various media organizations and our communities are saying about Coca-Cola in Africa."

The Solution

Cocacola.pdf

Founded in 1892, the Coca-Cola Company is the largest beverage manufacturer and distributor in the world. They have a vast and diverse drink portfolio spanning more than 200 brands, available in over 200 countries.

The Africa Operating Unit (AOU) is one of nine Coca-Cola operating units across the world. It has over 20 beverage brands in 54 countries, including local brands like Appletiser, Valpre, Stoney, Hollandia, and Bonaqua. The company has 22 bottling partners, with over 125 bottling plants, who bottle and distribute their beverages, including Coca-Cola Beverages Africa, Equatorial Coca-Cola Beverages Africa, and Coca-Cola Hellenic.

The vision of The Coca-Cola Company is to craft brands and choices of drinks that people love, to refresh them in body and spirit, and to do this in ways that make a difference in people's lives, communities, and our planet.

Discover how Meltwater enables Coca-Cola Company in Africa to ensure that stakeholders have full visibility into relevant issues.

Meltwater Customer Stories: Meet Coca-Cola Company in Africa

How Coca-Cola measures campaign success and manages its brand reputation

Meet Coca-Cola Company in Africa

Generate global media coverage to gain brand recognition

Utilize data for developing a communication strategy

"We needed a solution that enabled the corporate communications team with actionable intelligence on what's trending across the domains, technologies, industries, geographies that are relevant to Aranca. This input is critical for us to feed into our content development and marketing program, to brief the analyst teams on content ideas to develop and for the marketing teams to identify channels and audience to target for amplification of the content."

MW Case_Aranca_IN.pdf

Founded in 2003, Aranca is a global research, analytics and advisory firm empowering decision makers from Fortune 500 companies, financial institutions, and high potential start-ups with intelligence and insights to make better business decisions. They enable this by bringing to play the right mix of the best data, the best methodologies, and the best talent to build a Custom Intelligence Blueprint for their clients.

Read this customer story to learn how Meltwater media intelligence helps Aranca gain thought leadership & manage communications.

Meltwater Customer Stories: Aranca

Aranca

Track and report daily on everywhere the .club domain appears in the media

Identify journalists by keyword, beat, location, and outlet, and personally
reach out to them

Showcase individual members and fuel further interest as the .Club marketplace grows

"In addition to using Meltwater for an industry report, the regular .Club reports we receive are a great way of leveraging all of the valuable aspects of the Meltwater platform."

Club.pdf

.Club Domains was created to operate the .club top-level domain (TLD). Since .Club's launch in 2014, the owners have been committed to building a community around it, and today boast over 125,000 active websites and 1.2 million registered names. In
2017 they chose Meltwater to help them continue growing their membership.

How Club Domains uses Meltwater to identify, target and connect with qualified journalists, and track and report on media mentions. Read on.

Club Domains Customer Story

It's All in the Name

Club Domains

Monitor across all media types and engage with the media from a single platform

Increase university outreach and grow brand recognition globally

Keep their community informed and
engaged

"The clips from our previous provider weren't reliable, as coverage was consistently missed. We still had to manually search for stories we could share."

"Our goal is to better listen to our community and know what they care about. Using Meltwater not only keeps us informed, but it allows us to interject our thought leaders into the conversations where they can make the biggest positive impact for ODU."

Meet Old Dominion University.pdf

Norfolk, Virginia's Old Dominion University (ODU) is a forward-focused research university that values entrepreneurship and innovation with initiatives that contribute nearly $2.1 billion to the economy. Its communications team uses Meltwater for outreach, monitoring, and social engagement.

Meltwater provides Old Dominion University with opportunities for university experts to speak on trending topics in the media.

Old Dominion University - Meltwater customer story

How Old Dominion University grows its global student community

Old Dominion University

Surface industry-relevant content, while filtering out the noise

Free up the bandwidth needed to identify new growth opportunities

Pull retroactive content to learn from past industry mishaps

"We've seen direct time savings by relying on Meltwater's twice daily feeds, instead of manually scouring for news article. The news I receive through Meltwater is reliable, and I no longer feel the need to open up the top two or three publications each morning because I know Meltwater has me covered."

"A lot of companies make you pay extra for customization, like additional users, retroactive searches and reporting, posting to social channels, or even number of consultancy meetings. Meltwater offers all of this at a flat rate. Their all-inclusive service reassures us there's no hidden agenda."

Meet  DNV GL Healthcare.pdf

DNV GL Healthcare, a business unit within DNV GL, serves the global healthcare community by providing hospital accreditation. The initials stand for Det Norske Veritas, or 'the Norwegian truth,' which guides their pursuit to safeguard life, property, and the environment. They rely on Meltwater for critical industry insights.

Meltwater helps DNV GL Healthcare receive personalized guidance for optimizing their media strategies.

DNV GL Healthcare - Meltwater customer story

How DNV GL Healthcare manages risk and reputation with real-live media monitoring and social listening

DNV GL Healthcare

Access real-time data and insights across channels

Create engaging, data-driven pitches that drive new business

Optimize workflows throughout global operations

“We've worked with Meltwater to create custom methodologies, and really have been able to unlock insights that we otherwise wouldn't have been able to offer to our clients by using their tools. Whether it's earned social influencers, whether it's organic or paid, Meltwater is able to mirror our exact agency model and the needs that we have. That's hard to find.”

MW_Customer-Story-Brochure-RedHavas (1).pdf

Pushing the bounds

Meltwater Customer Story: Red Havas

As a global PR agency built for the modern world, Red Havas and its clients were overwhelmed with fragmented data. 

To combat this, the agency developed its industry-leading Merged Media model — focused on measuring the convergence of paid, earned, social, and experiential media — to reflect how audiences consume information today. Since 2015, Red Havas has used Meltwater not only to capture this data but also to understand what it really means for its clients.

How Red Havas uses Meltwater's media monitoring and social listening to protect client reputation and drive new agency business.