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We have clients all over the world and here are some of their stories.

Read customer stories of Meltwater clients who are using our media intelligence products to drive their growth and build their brands.

Customer Stories — Meltwater

Challenge

"The results from using Meltwater's Media Monitoring Tool have been positive, especially when it comes to seeing the return. There's a much wider interest in my brand now - even in new international markets. This has helped the business grow into new markets and started new conversations with individuals and wholesalers. The Meltwater team has been incredible and have met expectations at every level."

Solution

MW Case Study_Ballo_ZA.pdf

Summary

Founded in 2013, Ballo is a South African sustainable manufacture-retail company that produces eye wear and clothing made from up-cycled materials. Calling Cape Town their home, Ballo runs their business differently by using recycled offcuts and other sustainable materials, as well as hiring local talent instead of using automated machinery. At Ballo, they view waste differently in an effort to put the planet before profit.

Read this customer story to find out how Meltwater supports Ballo to increase media exposure and sales by sending more effective press releases.

Meltwater Customer Stories: Ballo

Ballo

Monitor media coverage of humanitarian crises over the course of a year

Analyze over 2.4 million online articles in English, German, French, Arabic and Spanish

Evaluate the crises that were the most and least mentioned in 2019

"The goal of this report is for CARE to contribute to a discussion between politicians, journalists, the humanitarian community and the wider public. Together, we should aim to raise awareness of people in need, make the delivery of aid more efficient and be better prepared for crises and disasters."

MW Case Study_Care_ZA.pdf

CARE is a global humanitarian organization providing disaster relief to areas in crisis, while offering long-term solutions to poverty around the world. CARE works in more than 90 countries, reaching over 50 million people through over 950 poverty-fighting development and humanitarian aid programs.

The NPO works around the clock and globe to save lives, defeat poverty and achieve social justice.

Meltwater supports CARE with identifying global crises, as well as analyzing media exposure and impact. CARE used Meltwater's media and data analytic tools to compile their annual report on the Top 10 Under-Reported Humanitarian Crises
2019: Suffering in Silence.

Read this customer story to find out how Meltwater supports CARE with identifying global crises and measuring their media impact.

Meltwater Customer Stories: CARE

CARE

"Meltwater gives us the big picture. With this holistic approach, we can really see how our visibility is growing over time. The platform gathers information from all those different sources, which was done manually before, and was quite inefficient and time consuming. Now, we can just log into Meltwater and jump into our analytics to set up our content plan."

MW Case Study Seedstars.pdf

Seedstars is a Swiss-based company with a mission to impact people's lives in emerging markets through technology and entrepreneurship, with a particular focus on the UN Sustainable Development Goals. The company provides tech entrepreneurs in emerging markets with different investments and educational opportunities, across 85+ countries.

Read this case study to learn how the Meltwater Media Intelligence software supports Seedstars with measuring event performance.

Meltwater Customer Stories: Seedstars

Seedstars

Monitor coverage on both a global and hyper-local scale

"Meltwater is much more able to work with our specific needs... I like the flexibility in reporting and filtering (of content). I think the fact that it is very quick and easy to set up searches is a positive...It's a platform that provides you with a lot of potential... the potential to report, analyse and look at your (marketing) activity from a strategic perspective."

MW Case Study - Flowcrete.pdf

For over 30 years Flowcrete UK has been at the forefront of flooring technology. Since starting up in 1982, they have become a truly world-leading supplier of resin flooring materials and now have presence in six continents with nine factories and 24 sales offices worldwide.

Explore how Meltwater helps Flowcrete measure market impact and monitor coverage on both global and hyper-local scales.

Meltwater Customer Stories: Flowcrete

Flowcrete

Keep team and league officials up to date on trending storylines

Create boardroom-ready reports showcasing program ROI

Free up PR team's bandwidth to focus on additional priorities

"Meltwater always goes the extra mile. For example, I asked our service rep for quick help on a report, and not only did he answer my questions, but he sent me a report based off our conversation, including little but important things like each team and event logo populated in the background. This kind of attention to detail is what really wows our execs."

Canadian Football League.pdf

The Canadian Football League (CFL) is Canada's version of the NFL, with nine teams playing 18 games from June to November. Each year their championship, The Grey Cup, is Canada's largest sporting and media event. This high-scoring league uses Meltwater to accurately report media ROI to leadership and event sponsors.

Discover how Canadian Football League uses Meltwater to measure the impact of their comms strategy and create boardroom-ready reports.

How Meltwater supports Canadian Football League

Northern Stars

Canadian Football League

Obtain powerful analytics on social conversations and guide editorial choices.

Understand the real impact of their content strategy.

The Challenge:

The Solution:

"Audience is a tool that comes in addition to Explore that allows us to dig deeper into a subject that seems interesting to us. It allows us to understand what is being said about a brand. These hyper-powerful insights are crucial for story pitches.”

In Short

Brut. is a French digital-media firm founded in November 2016. It is a first-of-its-kind company that makes "socially conscious" news and videos for Gen Z and millennials with the goal of providing unfiltered information for people to form their own opinion.

Brut. uses Meltwater to understand the impact of their content marketing though social conversation analysis and audience data insights.

Brut.

Better understand audiences and social conversations to deploy a data-driven editorial strategy.

Case study Brut x Meltwater

Meet The Client

The Challenge: Managing and Tracking Our Reputation

"We had no in-house social media monitoring tool before using Meltwater, which was something that we needed in order to track our mentions and reputation online. Using Meltwater changed that and we can now do this from an all-in-one solution that meets our needs."

The Solution: Meltwater's Media Intelligence Tool

"My experience with working with the Meltwater team has been really great. Our Account Manager, Clarissa Blanckenberg, is a star and has been helpful with getting us started and used to the tool."

Get Accurate, Consolidated Reporting and Analytics

Track the Success of Multiple Brand Campaigns Simultaneously

Measure and Respond to Media Mentions in Real-Time

Meltwater enables Brand South Africa to:

How Brand South Africa use Meltwater's Media Intelligence tools to track, manage and maintain a positive brand perception.

Meltwater Customer Story: Brand South Africa

Brand South Africa

Track district-wide coverage and stay on top of legislative news affecting schools in the state

Communicate internally through a daily, branded newsletter

Report in detail on earned media and highlight PR successes

Birdville ISD.pdf

Continue reading

With over 24,300 students across 33 campuses, Birdville ISD (BISD) is the 5th largest school district in Northeast Texas. Nationally recognized for their Fine Arts and Career and Technology Programs, BISD relies on automated, branded newsletters from Meltwater to share accomplishments and news with principals and board members.

See how Birdville Independent School District uses Meltwater's Media Intelligence to track critical coverage and improve their messaging.

Meltwater Customer Story: Birdville Independent School District

Excellence, Integrity and Service

Birdville Independent School District

Capture and measure mentions related to
them and the key themes they are tracking

Uncover insights that help determine where
they should allocate their limited funds

Build a media list of journalists receptive to
their message and secure key coverage

"We knew the value of promoting Belize through social media platforms like Instagram, so we decided social media metrics, along with traditional coverage, were a must-have."

"After looking at the mentions in the platform, we can reach out to partners that mentioned us so that they can still post about our initiatives."

Meet Belize Tourism Board.pdf

The Belize Tourism Board (BTB) is the government body responsible for the licensing and marketing of the small Central American nation's tourism industry. It supports tourism-affiliated businesses through many initiatives, programs, and policies. Meltwater media monitoring and analytics provide the BTB with a huge
assist.

Discover how Meltwater helps Belize Tourism Board capture relevant mentions and pull unified metrics across all initiatives.

Belize Tourism Board - Meltwater customer story

Wish You Were Here

Belize Tourism Board

"It was very easy to get started with Meltwater. With around the clock support and guidance, we accomplished an optimum account setup for smooth automated functioning. Everything is with a touch of a button ensuring quick turn around times. Meltwater has allowed us to become more informed about our customers social media needs and responses. The service and after-sales support has been amazing from Bevan and Jess—  we consider them a part of our team."

MW Case Study_Vans_ZA.pdf

Vans Off the Wall was established in 1966 and has since turned into an iconic, Southern California based youth-culture inspired footwear, apparel and accessory brand of the conglomerate VF Corporation. They are a global brand with presence in more than 75 countries and over 600 retail locations. The brand is driven by creative self-expression brought to life from the world of art, music, sports and street culture.

Discover how Meltwater enables Vans South Africa to connect with influencers, optimise event execution and generate reports and measure ROI.

Meltwater Customer Stories: Vans ZA

How Vans revolutionized its approach to consumer insights

Vans

Monitor for potential crisis communications incidents

Track and monitor its reputation around the world

Introduction

"We didn't feel like our brand or our school name was necessarily being mentioned that much outside of the main media vehicles that we used regularly, which we monitored ourselves. But we wanted to increase our visibility in different markets, so if we're investing in increasing our visibility, then it made sense to invest in a tool to track that."

HK_HK International School  Case Study (May 22).pdf

Read this customer story to understand how Meltwater enables Hong Kong International School to efficiently and effectively monitor what's being
said about it, all across the world.

Hong Kong International School - Meltwater Customer Story

Meltwater allows Hong Kong International School to efficiently and effectively monitor what's being
said about them, all across the world.

Hong Kong International School (HKIS)

Provide comprehensive media analysis to evaluate campaign success

Build a richly insightful report for stakeholders to understand brand's reputation

Develop recommendations for amplification of future events

“Meltwater greatly boosted our capabilities in measuring the media coverage of Cyberport. Furthermore, the technopreneurial spirit and impetus of Meltwater resonated with what Cyberport values and advocates to the rest of the world.”

[HK] 2021 Cyberport Case Study (Jul21) (1).pdf

Outcome

Housing over 1,650 startups and tech companies, Cyberport is home to Hong Kong's innovative digital technology community. Wholly-owned by the Hong Kong SAR government, the organisation aims to realise Hong Kong's vision to become an innovation and digital technology hub.

Built upon its three pillars of talent cultivation, industry development and the integration of traditional and new economies, Cyberport supports budding techpreneurs through funding and a comprehensive incubation process. 

In 2017, Cyberport and Meltwater forged a partnership to better understand the horizon of Hong Kong's tech industry. Using Meltwater's advanced Media Monitoring capabilities, Cyberport set out to fully track and measure the organisation's brand reputation at the world stage as well as monitor the progress of the various startups under their purview.

Meltwater helps Cyberport by providing comprehensive media analysis to evaluate campaign success.

Cyberport Hong Kong

The Challenge

“Because we are an independent agency we are able to make decisions very fast, we’re able to action things very quickly and we can be very agile. Our approach to any type of campaign or work that we do is centered around data, insights and creativity”.

“I would see the relationship with Meltwater continuing to develop and evolve alongside our growing global business needs and expect it to become even more strategic and see us working even more closely together than we have before to ensure we provide the best services for our clients”.

TEAM LEWIS is a global marketing agency, founded in 1995, which services clients from 24 offices around the world and has a team of over 500 people. Their specialty? Using data and insights to inform creative marketing and communication campaigns for an international list of clients. Connection is at the heart of everything they do, as they bring together businesses and audiences through creativity, innovation and insights.

Learn how TEAM LEWIS is using Meltwater to understand the true brand impact of their work, and to gain powerful marketing, media and audience insights.

TEAM LEWIS - Meltwater customer story

How Team Lewis connects with audiences through influencer marketing

TEAM LEWIS

Meltwater Customer Story: TEAM LEWIS

Keeping across developments in the education sector in every state in Australia is a major challenge, says imageseven Managing Director Andrew Sculthorpe. It was critical that media and social monitoring captured every mention of client schools and any important developments that might affect them.

Meltwater's media monitoring and social listening mean potential issues can be spotted before they become a problem. The platform also allows the schools to monitor how effective their own marketing and communications strategies are. This, in turn, provides proof of concept for imageseven, as it reinforces the communications strategies they’ve developed for each school.

imageseven is able to provide monthly reporting to their clients, distilling the information into easily consumable formats through Meltwater’s dashboards and newsletters. These pull together mentions and give summaries to each school of the value and impact of imageseven’s services.

The imageseven team said the fact any member of the team could talk to someone at Meltwater, whenever they needed to, was a huge (and much appreciated) benefit.

“It’s reassuring to know that there are real human beings, here in Australia, who are approachable and who can proactively help. It feels like a proper business partnership. Our Meltwater account manager is a part of our team. The humanisation of this digital service gives great peace of mind.”

Staying Ahead

AU_Imageseven Case Study (Mar 22).pdf

Meltwater helps imageseven to:

Related Items

As an integrated marketing and communications agency working with dozens of independent schools across Australia, imageseven needs to be well informed not just about news and opinions mentioning their often-prestigious clients and their reputations but also about trends, issues and public sentiment affecting the sector as a whole. 

To do that effectively, imageseven needs a versatile, customisable communications tool that enables them to react in real time — sometimes before their clients even know there’s a problem.

Discover how imageseven stays on top of public reputation in the education sector through Meltwater.

imageseven - Meltwater Customer Story

How imageseven uses data to manage its clients' reputations and gauge public sentiment

imageseven

"One of the biggest challenges we had was putting that all together into a comprehensive, insightful presentation that would allow us to really have a clear picture of where we are across the board, also a deeper dive into the insights from there. Previously we had numbers, but we didn't know what was behind the numbers."

"The reporting that we've [developed] over time, really helps us to figure out where our opportunity is as marketers, broadly defined. By looking at the themes that are being discussed externally, by looking at the themes that are being discussed in relation to the Economist and our family of brands, we can start to have better planning and make more informed decisions."

eng-052020-MW-Case-Study-The-Economist.pdf

Meltwater Customer Story: The Economist

The Economist is a trusted source for news analysis, which helps over a million people make sense of the world through news media. The team turned to Meltwater to help them achieve their primary goal: Strategically growing their readership through new subscriptions.

Learn how The Economist is using Meltwater to understand the true brand impact of their work, and to gain powerful marketing, media and audience insights.

The Economist - Meltwater customer story

How The Economist uses audience insights to engage readers around its content

The Economist

Meltwater Case Study: The Economist

Gain key insights from social conversations and news coverage.

Communicate with internal stakeholders about trends in breaking news.

Deliver first-in-class reporting about the brand's PR & Communications
activities.

“For me, Meltwater has given me the opportunity to show how communications can not only support our organisation but our purpose, our values, and our commitment to Australia with real, tangible insights.”

2021_AstraZeneca_Case_Study.pdf

Impact

AstraZeneca is a global biopharmaceutical company that has been operating in Australia for more than 60 years, providing medicines that transform the lives of people with different types of cancers, and chronic conditions such as diabetes, kidney disease, heart failure and respiratory diseases.

Read this customer story to discover how Meltwater enables AstraZeneca Australia to manage its global reputation and deliver first-in-class reporting.

AstraZeneca - Meltwater Customer Story

How AstraZeneca uses Meltwater to manage and measure its reputation on a global scale

AstraZeneca

Situation: For the Corporate Affairs team, their wide remit of responsibilities is no small undertaking, and translating the impact of this work has traditionally been difficult.

Solution: In 2018, Kellogg’s partnered with Meltwater for access to deeper data insights that could help drive the success of their corporate affairs team. Meltwater allows them to move beyond standard KPI reporting and find out the real impact of business opportunities and challenges.

Impact: In the early days of the partnership, they started tracking fluctuations in media sentiment regarding the brand.  Through this, Kellogg's are able to identify areas in which corporate affairs are aiding in the maintenance of their reputation, and the places that need attention.

“It was clear from our first interaction with Meltwater that it was a very easy platform to use and the accessible insights made reporting up to our leadership team much smoother. It was our first time having access to reports which were visually appealing and easy to digest, and that made it possible to tell a story about the work that the Corporate Affairs team does.”

[AU] Kellogg's Case Study (Nov 21).pdf

Driven by the legacy of their innovative founder, W.K. Kellogg, the Kellogg Company is the world’s leading producer of cereal products. 
The company has a strong history in Australia, beginning local operations in 1924, with their Botany production boasting the longest-running factory in the global Kellogg’s network.
Their iconic product lines such as Corn Flakes, Rice Bubbles and Nutri-Grain are an essential part of many local economies as they have maintained a long-standing commitment to sourcing Australian grown ingredients for over 90 years now.

Discover how Kellogg's measures the impact of their corporate affairs efforts through data insights and industry leading reports.

Kellogg's - Meltwater Customer Story

How Kellogg's uses reporting from Meltwater to win over key stakeholders

Kellogg's

Obtain 5 categories of identified influencers

"The campaigns we have run with Audience through WWF's @NatureDeal account, have improved our impressions and engagement rate, and directly contributed to a 12x increase in followers."

Meltwater Customer Story - WWF.pdf

Customer Quote

For nearly 60 years, WWF has worked to help people and nature thrive. As the world's leading conservation organization, WWF works in more than 100 countries. At every level, the organization collaborates with people around the world to develop and deliver innovative solutions that protect communities, wildlife, and the places in which they live.

Meltwater has helped the World Wildlife Fund increased their followers by 12x and reach 1.9 million Twitter impressions.

World Wildlife Fund - Meltwater customer story

How WWF increased social media engagment by getting a better understanding of its audience

World Wildlife Fund

"We partnered with Meltwater at a critical time when we were transitioning towards digital. The tool helped us become a socially responsive brand where other tools like Google Alerts used previously did not fulfill the overall objective in the right manner."

MW Case_Sodexo_IN.pdf

Sodexo deliver services across two main categories - Employee Benefits and Incentive & Rewards and Recognition. Having launched in India in 1997, Sodexo Benefits and Rewards Services is now a market leader in the meal benefits space. As a group, Sodexo provides access to a wide range of services that improve the quality of life of their consumers, promote work-life balance and increase employee motivation.

Read this case study to learn how the Meltwater Media Intelligence software supports Sodexo with facilitating digital transformation.

Meltwater Customer Stories: Sodexo

How data consolidation led to enhanced customer service for Sodexo

Sodexo

Access real-time data and insights across channels

Create engaging, data-driven pitches that drive new business

Optimize workflows throughout global operations

“We've worked with Meltwater to create custom methodologies, and really have been able to unlock insights that we otherwise wouldn't have been able to offer to our clients by using their tools. Whether it's earned social influencers, whether it's organic or paid, Meltwater is able to mirror our exact agency model and the needs that we have. That's hard to find.”

Meltwater Customer Story - Red Havas.pdf

Pushing the bounds

Meltwater Customer Story: Red Havas

As a global PR agency built for the modern world, Red Havas and its clients were overwhelmed with fragmented data. 

To combat this, the agency developed its industry-leading Merged Media model — focused on measuring the convergence of paid, earned, social, and experiential media — to reflect how audiences consume information today. Since 2015, Red Havas has used Meltwater not only to capture this data but also to understand what it really means for its clients.

Discover how Red Havas uses Meltwater's media monitoring and social listening features to protect its' clients' reputations — as well as drive new business for the agency.

Red Havas — Meltwater Customer Story

How Red Havas drives new business with Meltwater

Red Havas

Philippines’ telco looks to bolster media relations and engagement

Meltwater gives us the flexibility to customise our searches, which helps establish effectiveness... The quicker we can detect negative commentary, the more time we have to prepare a response

Monitor news about the company and manage reputational risk

Accurately measure sentiment on an entity level to better understand competitor performance

There’s no end to the amount of content you can create to promote your company. The challenge is knowing which content is working, where you’re getting the most value from your efforts, and how you’re tracking against your competitors.

The Philippines’ largest telecommunications company, PLDT, relies on Meltwater to keep their small corporate comms team working effectively.