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We have clients all over the world and here are some of their stories.

Read customer stories of Meltwater clients who are using our media intelligence products to drive their growth and build their brands.

Customer Stories — Meltwater

Provable metrics via a single source of truth

Solutions evolving with industry and organizational needs

“Meltwater helps us find that common thread that all of our audiences rally around. We couldn't do that accurately without the insights that we get from Meltwater.”

MuscularDystrophyAssociationCustomerStory.pdf

Transforming strategies

Meltwater Customer Story: Muscular Dystrophy Association

For Muscular Dystrophy Association (MDA), empowering people living with muscular dystrophy, amyotrophic lateral sclerosis (ALS), and related neuromuscular diseases drives every aspect of its work. As the largest voluntary health organization in the United States, it has a diverse audience that includes patients, advocates, clinicians, researchers, legislators, and more. To further the organization’s mission, the MDA communications team uses Meltwater to effectively and efficiently reach its diverse audiences everywhere they are.

Explore how Muscular Dystrophy Association uses Meltwater to boost its celebrated brand.

Muscular Dystrophy Association — Meltwater Customer Story

How Muscular Dystrophy Association Uses Meltwater to Boost Its Celebrated Brand

Muscular Dystrophy Association

Track campaign impact nationally and across target markets

Discover and engage with broader audiences

Supercharge social, digital and traditional media strategies

“Meltwater is cutting-edge and gives us a lot of insight into where the world is going, helping us get the word about UNCF out even further.”

UNCF-customer-story.pdf

Next-Level Strategies

UNCF (United Negro College Fund) knows a thing or two about having impact you can prove. Since its inception in 1944, the organization has been a force for expanding students of color’s access to higher education, helping double the number of minority students attending college in the United States. 
From awarding more than 10,000 scholarships each year to supporting 37 historically Black colleges and universities (HBCUs) across the country through funding and research, the organization has a long track record of getting results. So as UNCF’s branding, marketing and communications department works to optimize their own impact, they look to the numbers — not guesses or gut feelings. That’s why UNCF relies on Meltwater for the data it needs to track, analyze and optimize its strategies.

Explore how UNCF uses Meltwater to fuel its success.

UNCF — Meltwater Customer Story

How UNCF Uses Meltwater to Fuel Its Success

UNCF

Meltwater Customer Story: UNCF

Build its in-house, global social intelligence unit

Increase market research efficiency by 80%

Grow social engagement by 272% year over year

“Meltwater has strong data integrity, great access, and it’s an intuitive tool to use. I don't think any other tool has flexibility beyond what Meltwater does. I don't think it's anywhere close.”

Haleon - Meltwater Customer Story.pdf

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The largest standalone consumer healthcare business in the world, Haleon meets the growing demands of its sector by listening to its most valuable assets: its customers. With a portfolio of more than 25 owned brands, including category leaders like Sensodyne and Panadol, its community of healthcare professionals and customers is vast both online and off. 

Haleon requires a social intelligence solution that is fast, robust, and scalable. It partners with Meltwater for social intelligence, data analysis, and reporting powerful enough to push its brand and sales strategies forward.

Discover how Haleon uses Meltwater to increase social engagement and optimize its approach to market research

Haleon — Meltwater Customer Story

25+ owned brands
With access to a single source of data truth

80% more efficient market research
With five-week turnaround times reduced to five days

272% YoY social engagement growth
With a 100% increase in mentions of the Preparation-H brand

How Haleon increased market research efficiency by 80% with Meltwater’s social intelligence

Haleon

Connect with customers on a personal level

The Challenge

“We use Meltwater on a daily basis to get an insight into guest feedback and experience, but it also allows us to connect with them on a more personal level.”

Solution

“Our team will typically run analysis using Meltwater every quarter to understand the hotel’s social media reach and sentiment. On an ad-hoc basis, it’s really important to look at pre and post-event metrics.”

W Singapore Case Study.pdf

Outcome

Meet W Singapore
Established in 2012, and now with over 200 employees, W Singapore has rapidly become a titan amongst the city’s overcrowded hospitality landscape. With Asia’s tourism boasting growth of 4 to 5% year-on-year, W Singapore’s social media strategy focuses on agility, content and driving influence.

Read this case study to learn how the hospitality brand W Singapore connect with their customers on social media with Meltwater.

Meltwater Customer Story: W Singapore

200% increase in social media engagement
Among its 20k Instagram followers and 37k Facebook followers

10% growth in social media reach
With easier discovery of UGC

How W Singapore uses consumer behavior analytics to improve personalization for its guests

W Hotels

Increased Efficiency through Real-Time Data: With Meltwater, SumUp has enhanced its communication strategies, accelerated data-driven decision-making, and improved team collaboration.

Competitive Analysis and Brand Positioning: Meltwater helps SumUp gain deeper insights into the competitive fintech landscape and adapt strategies for key markets like Europe and Brazil.

Media and Social Media Monitoring: Meltwater enables SumUp to effectively manage global PR campaigns and measure their impact. Teams can centralize data monitoring and respond to market changes in real time.

„The enthusiasm I felt when we started with Meltwater two years ago remains just as strong today, as the tool continues to evolve. These advancements go hand in hand with the excellent support we receive. Meltwater grows with us, and so do our relationships, which is invaluable to us.“

„What I particularly appreciate about Meltwater is the ability to customize dashboards to fit our campaigns and markets. This allows us to clearly display our KPIs at a glance, greatly simplifying our PR strategy.“

SumUp - PDF.pdf

Contact us and learn more

SumUp was founded in 2012 with a vision to provide small merchants around the world with user-friendly and cost-effective payment solutions. Today, SumUp stands as a leading fintech provider, aiding over 4 million small business owners in accepting cashless payments and thriving in their ventures. Their diverse offerings range from card terminals to online payment options such as invoices, vouchers, and payment links. SumUp ensures that every business, regardless of size, finds the right solution to serve its customers swiftly and effortlessly. With a user-friendly and reliable product experience, SumUp empowers small businesses to realize their visions and passionately drive their success. SumUp is the go-to choice for merchants seeking straightforward and effective payment solutions.

Meltwater enhances SumUp’s PR strategy with real-time monitoring, expanding media presence and offering proactive crisis protection across global markets.

SumUp — Meltwater Customer Story

Meltwater’s real-time monitoring and global market insights enhance SumUp’s PR efforts, expand media presence, and provide proactive protection against crises.

SumUp

Access real-time data and insights across channels

Create engaging, data-driven pitches that drive new business

Optimize workflows throughout global operations

“We've worked with Meltwater to create custom methodologies, and really have been able to unlock insights that we otherwise wouldn't have been able to offer to our clients by using their tools. Whether it's earned social influencers, whether it's organic or paid, Meltwater is able to mirror our exact agency model and the needs that we have. That's hard to find.”

MW_Customer-Story-Brochure-RedHavas (1).pdf

Pushing the bounds

Meltwater Customer Story: Red Havas

As a global PR agency built for the modern world, Red Havas and its clients were overwhelmed with fragmented data. 

To combat this, the agency developed its industry-leading Merged Media model — focused on measuring the convergence of paid, earned, social, and experiential media — to reflect how audiences consume information today. Since 2015, Red Havas has used Meltwater not only to capture this data but also to understand what it really means for its clients.

How Red Havas uses Meltwater's media monitoring and social listening to protect client reputation and drive new agency business.

Red Havas — Meltwater Customer Story

How Red Havas drives new business with Meltwater

Red Havas

"One of the biggest challenges we had was putting that all together into a comprehensive, insightful presentation that would allow us to really have a clear picture of where we are across the board, also a deeper dive into the insights from there. Previously we had numbers, but we didn't know what was behind the numbers."

"The reporting that we've [developed] over time, really helps us to figure out where our opportunity is as marketers, broadly defined. By looking at the themes that are being discussed externally, by looking at the themes that are being discussed in relation to the Economist and our family of brands, we can start to have better planning and make more informed decisions."

Summary

eng-052020-MW-Case-Study-The-Economist.pdf

Meltwater Customer Story: The Economist

The Economist is a trusted source for news analysis, which helps over a million people make sense of the world through news media. The team turned to Meltwater to help them achieve their primary goal: Strategically growing their readership through new subscriptions.

Learn how The Economist is using Meltwater to understand the true brand impact of their work, and to gain powerful marketing, media and audience insights.

The Economist - Meltwater customer story

How The Economist uses audience insights to engage readers around its content

The Economist

Meltwater Case Study: The Economist

Situation: For the Corporate Affairs team, their wide remit of responsibilities is no small undertaking, and translating the impact of this work has traditionally been difficult.

Solution: In 2018, Kellogg’s partnered with Meltwater for access to deeper data insights that could help drive the success of their corporate affairs team. Meltwater allows them to move beyond standard KPI reporting and find out the real impact of business opportunities and challenges.

Impact: In the early days of the partnership, they started tracking fluctuations in media sentiment regarding the brand.  Through this, Kellogg's are able to identify areas in which corporate affairs are aiding in the maintenance of their reputation, and the places that need attention.

Challenge

“It was clear from our first interaction with Meltwater that it was a very easy platform to use and the accessible insights made reporting up to our leadership team much smoother. It was our first time having access to reports which were visually appealing and easy to digest, and that made it possible to tell a story about the work that the Corporate Affairs team does.”

[AU] Kellogg's Case Study (Nov 21).pdf

Impact

Driven by the legacy of their innovative founder, W.K. Kellogg, the Kellogg Company is the world’s leading producer of cereal products. 
The company has a strong history in Australia, beginning local operations in 1924, with their Botany production boasting the longest-running factory in the global Kellogg’s network.
Their iconic product lines such as Corn Flakes, Rice Bubbles and Nutri-Grain are an essential part of many local economies as they have maintained a long-standing commitment to sourcing Australian grown ingredients for over 90 years now.

Discover how Kellogg's measures the impact of their corporate affairs efforts through data insights and industry leading reports.

Kellogg's - Meltwater Customer Story

How Kellogg's uses reporting from Meltwater to win over key stakeholders

Kellogg's

Understand its brand and category landscape

Identify and track rising communities and trends

“Our key goal is to ensure social data and consumer insights drive every business decision we make. Meltwater was one of the key enablers that helped us become a truly consumer-centric organization.”

Pernod Ricard - Meltwater Customer Story.pdf

With some of the world's most prestigious brands in their portfolio, Pernod Ricard is a global leader in wines and spirits. Their innovative approach to using social data for strategic business decisions differentiates it globally but requires powerful technology to match.

Pernod Ricard uses Meltwater for structured data collection and audience analysis to serve multiple business divisions—including marketing, operations, corporate communications, and cultural forecasts.

Discover how Pernod Ricard uses Meltwater to uncover customer and industry trends, and drive product innovation

Pernod Ricard — Meltwater Customer Story

How Pernod Ricard uses Meltwater to stay ahead of consumer trends

Pernod Ricard

Extract actionable insights from social and media intelligence

“Meltwater has been a fantastic partner for our CNSI team. They're there every step of the way, making sure that we are knowledgeable about what Meltwater can do for us.”

Meltwater Customer Story - CNSI at UCLA.pdf

Meltwater Customer Story: CNSI

The California NanoSystems Institute (CNSI) is one of the largest institutes at the University of California, Los Angeles (UCLA). As such, it serves almost 400 faculty from across the university working on pioneering research projects, groundbreaking scientific discoveries, and innovative startup companies. CNSI at UCLA uses Meltwater to find, reach, and connect with its target audiences across California.

Discover how the California NanoSystems Institute at UCLA uses Meltwater to break through the noise.

CNSI at UCLA — Meltwater Customer Story

How the California NanoSystems Institute Uses Meltwater to Break Through the Noise

California NanoSystems Institute

Obtain 5 categories of identified influencers

"The campaigns we have run with Audience through WWF's @NatureDeal account, have improved our impressions and engagement rate, and directly contributed to a 12x increase in followers."

Meltwater Customer Story - WWF.pdf

Customer Quote

For nearly 60 years, WWF has worked to help people and nature thrive. As the world's leading conservation organization, WWF works in more than 100 countries. At every level, the organization collaborates with people around the world to develop and deliver innovative solutions that protect communities, wildlife, and the places in which they live.

Meltwater has helped the World Wildlife Fund increased their followers by 12x and reach 1.9 million Twitter impressions.

World Wildlife Fund - Meltwater customer story

How WWF increased social media engagment by getting a better understanding of its audience

World Wildlife Fund

Measure the impact of its communications against key internal objectives

Stay on top of industry changes with customized reports and human analysis

“Meltwater is a full package. Being able to have the platform and the professional services organization that you can trust is why I enjoy working with them so much.”

Western Union Customer Story.pdf

Meltwater Customer Stories: Western Union

When a company as prominent as Western Union assesses its reputation, it needs something far beyond a bird’s-eye view. As the world leader in remittances and money transfers — with more than 550,000 agent locations in over 200 countries and territories worldwide — the company has a vast online presence, racking up around 80,000 media and social media mentions every month. Meltwater’s extensive data sets and in-house human analysts are the perfect solutions for Western Union’s communications and brand management requirements.                                        

Before Meltwater, Western Union’s social listening, analytics, and insight department found it difficult to access and make sense of the ocean of relevant data generated each day. “The ability to interpret and create a narrative around that data, to understand the true impact, is critical to Western Union and other large Fortune 500 companies,” says Evan Escobedo, the department’s global lead. “Meltwater helps us truly understand not just the outputs and outcomes but also the impact our messages have and how they align to our business priorities.”

Discover how Meltwater's custom reporting services inform Western Union's brand monitoring and brand management strategy.

Western Union — Meltwater Customer Story

How Meltwater’s custom reporting services inform Western Union’s brand strategy

Western Union

Strategize around real-time competitive intelligence

Consistently quantify and communicate media results

“Meltwater helps us focus on the things that matter most to our communications objectives and the stories that are critical for us to tell.”

Asana - Meltwater Customer Story.pdf

Asana knows all about getting things done efficiently. As an industry-leading work management platform, it helps organizations orchestrate their work, from small projects to strategic initiatives. But as the company continues to serve more complex enterprise customers, it requires a media intelligence solution that can provide data to help support compelling stories highlighting how Asana enables the world’s organizations to achieve their most ambitious goals. 

Asana leverages Meltwater to monitor the rapidly evolving media landscape and gather insights to fuel media strategy around product launches, corporate messaging, and brand reputation.

Read this customer story to discover how Asana uses Meltwater to optimize their social media monitoring and camapign reporting.

Asana — Meltwater Customer Story

How Asana Uses Meltwater to Master the Media Landscape

Asana

Understand the perception and reputation of BIC across all geographies

Provide curated qualitative insights to leadership on an ongoing basis

“Using Meltwater has allowed us to show the leaders of the company the impact and value that PR brings. Having the qualitative data to reinforce the value of communications — and the value of our strategy — with trackable data monthly has been really helpful.”

“With Meltwater we truly have this global snapshot and everything is flowing through one process, one system. We feel confident that, yep, this is capturing everything we need.”

BIC-CustomerStory.pdf

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BIC is a family-owned company listed on the Paris Stock Exchange and a world leader in stationery, lighters, shavers, and promotional products. People around the world use BIC’s products on a daily basis, and the organization wanted to better understand what consumers were saying about the products they used online. The company had never monitored sentiment or online mentions to gauge consumers’ perceptions of BIC, which is why the organization turned to Meltwater.

To understand how BIC and its products were perceived in the market, the company had conducted one-off surveys. However, surveys have their limitations. To get an unfiltered view of consumers’ thoughts around the brand and the company’s products on a global scale, BIC turned to social listening and media monitoring as a way to collect this information. By looking at what people and the media were saying about BIC online or in the news, the team thought that they’d be able to capture a more complete picture of how their reputation looked than one or multiple surveys could.

How BIC manages campaign reporting for its global brands and conducts reputation analysis using Meltwater media monitoring.

Meltwater Customer Stories: BIC

How BIC implemented global alignment around reporting and brand monitoring

"Meltwater really allows me to show up to meetings looking smarter and being prepared for the teams that I service internally."

Mailchimp is an all-in-one marketing platform popular amongst SMEs and startups, providing a suite of marketing automation tools that enable smaller businesses to compete with larger enterprises.

Mailchimp itself has grown from a small startup, focused solely on email, to become one of the world’s best-known marketing tech platforms, so it understands the pressures faced by small businesses trying to scale up with limited marketing resources.

In this case study, we hear from Jason Maldonado, Senior Manager of Social Media at Mailchimp explaining how his team uses Meltwater social media monitoring to identify trends and themes that inform the company’s content strategy. He also discusses how Meltwater’s social solutions automate much of the company’s social media activity, enabling him to focus on more valuable, strategic work.

Read this case study to understand how Mailchimp uses the Meltwater platform to power its social media strategy.

Meltwater Customer Stories: Mailchimp

Mailchimp uses Meltwater to Power its Social Media Strategy

Mailchimp

Meltwater Customer Story: Mailchimp

Streamline management of owned social channels

Listen for relevant mentions across broader social media

Perform as much ad-hoc social research as needed

“We landed on Meltwater Social because we get the most bang for our buck with our license - we can search for as many things as we want, no limit on volume or queries which was particularly important for such a broad topic – parks and outdoor recreation.”

“When we were working to sell in the need for a social media publishing, engagement, analytics, and listening tool, our Meltwater account team worked with us to build a really robust report, which is when the problem with bots showed up. It’s SUCH a pleasure to work with our reps Jeannette & Emilia.”

MW_Customer-Story-Brochure-BoozAllen.pdf

For more than 100 years, business, government, and military leaders have turned to Booz Allen Hamilton to solve their most complex problems. As a consulting firm with experts in analytics, digital, engineering, and cyber, they help organizations transform. And when they were building a new platform for Recreation.gov, where social media listening would be central to ongoing customer engagement, Booz Allen worked with Meltwater Social as an integrated piece of the solution.

Discover how Booz Allen Hamilton uses Meltwater to streamline management of owned social channels and listen for relevant mentions across the social space.

How Meltwater supports Booz Allen Hamilton with social management

Booz Allen Hamilton

Get a better understanding of potential clients

"Many of my clients have the perception that media monitoring is scary. However, measurement is crucial for brands to justify why their
campaigns are effective. Using a range of metrics, I get a bigger picture of how the brands are performing. The more data sets the better as I can spot patterns and potential opportunities and threats. The benefits of Meltwater are obvious. It's really easy to use, quick, and I can easily make changes to my keyword searches without having to speak to technical support."

MW_Customer-Story-Brochure-HillKS.pdf

Hill + Knowlton Strategies is a global public relations consulting company, with 90 offices in 52 countries. Hill & Knowlton strategies believe that in today's digital world, the strongest companies need to align their business and communications strategies around performance and
purpose to drive audience preference. Their goal is to put the public back into public relations, and that charge shapes every area of our practice.

Read this case study to learn how the Meltwater Media Intelligence software supports Hill + Knowlton Strategies spot opportunities and threats.

Meltwater Customer Stories: Hill + Knowlton Strategies

How Hill + Knowlton uses media intelligence to build brand strategies for its clients

Hill + Knowlton Strategies

Keeping across developments in the education sector in every state in Australia is a major challenge, says imageseven Managing Director Andrew Sculthorpe. It was critical that media and social monitoring captured every mention of client schools and any important developments that might affect them.

Meltwater's media monitoring and social listening mean potential issues can be spotted before they become a problem. The platform also allows the schools to monitor how effective their own marketing and communications strategies are. This, in turn, provides proof of concept for imageseven, as it reinforces the communications strategies they’ve developed for each school.

imageseven is able to provide monthly reporting to their clients, distilling the information into easily consumable formats through Meltwater’s dashboards and newsletters. These pull together mentions and give summaries to each school of the value and impact of imageseven’s services.

The imageseven team said the fact any member of the team could talk to someone at Meltwater, whenever they needed to, was a huge (and much appreciated) benefit.

“It’s reassuring to know that there are real human beings, here in Australia, who are approachable and who can proactively help. It feels like a proper business partnership. Our Meltwater account manager is a part of our team. The humanisation of this digital service gives great peace of mind.”

Staying Ahead

MW_Customer-Story-Brochure-Image7.pdf

Meltwater helps imageseven to:

Related Items

As an integrated marketing and communications agency working with dozens of independent schools across Australia, imageseven needs to be well informed not just about news and opinions mentioning their often-prestigious clients and their reputations but also about trends, issues and public sentiment affecting the sector as a whole. 

To do that effectively, imageseven needs a versatile, customisable communications tool that enables them to react in real time — sometimes before their clients even know there’s a problem.

Discover how imageseven stays on top of public reputation in the education sector through Meltwater.

imageseven - Meltwater Customer Story

How imageseven uses data to manage its clients' reputations and gauge public sentiment

imageseven

"The support from the Meltwater team was tremendous in terms of educating us on how best to use the platform. It's so easy to use —  all our digital managers grasped it immediately. We have been in contact with the Meltwater team through all possible means of communication including site visits and conference calls. Instant feedback is provided. Working with Meltwater is indeed more like having a partner than a third party supplier."

MW_Customer-Story-Brochure-Ogilvy.pdf

Ogilvy & Mather Namibia is a full-service advertising agency and partner of the largest marketing communications company in the world, WPP. Founded in 1996, Ogilvy Namibia has grown into a dynamic, 21-strong office that was awarded the African Excellence Award in the Corporate Advertising category for their commitment to outstanding PR, communications and marketing strategies. A few of their many clients include Checkers, Castle Lite, KFC and DSTV. Today, Ogilvy Namibia is recognized throughout the continent as leaders in innovative thinking, brand insight and marketing thought.

Read this case study to learn how the Meltwater Media Intelligence Suite supports Ogilvy optimise reporting by staying up-to-date with trends.