In every crisis, lies a new opportunity. In 2020, we've seen new marketing channels emerge and new modes of customer engagement flourish, creating a brand new media landscape. So join us in our first-ever APAC Digital Summit where we have invited leaders, innovators and disruptors at the forefront of the new marketing and media landscape. Gain insights and best practices to succeed in new marketing channels like Tiktok and eSports Marketing, or learn from business leaders on how they are strategising to tackle the post-pandemic 2021. It's free to register! Date: 24 March 2021, Wednesday Time: 10 AM to 3 PM (sgt/hkt) / 1 to 6 PM (aedt)
Digital transformation has pushed the once divergent fields of marketing and PR closer together. No longer able to exist in silos, marketing and communications teams are increasingly collaborating on cross-media campaigns and turning to the PESO (paid, earned, shared, owned media) model to inform integration efforts. While most marcomms pros have cracked the implementation of integrated campaigns, measuring ROI is a completely different beast. The proliferation of MarTech means that connecting the dots between PESO media can feel overwhelming, and sometimes, PESO data sets are so large that it’s impossible to discern anything useful from them when reporting. That’s where data visualisation comes in. Join us on Wednesday 24th March and hear Kaili Spear, Marketing Director at leading business intelligence solution, Grow.com, discuss the best approach to measuring cross-media campaigns. During the webinar, you’ll learn: - Which Paid, Earned, Shared & Owned (PESO) metrics are most important to analyse - The best types of integrated campaign dashboards to use for PESO data visualisation - How to handle multiple PESO data sets - How to spot and communicate managerial insights from data visualisation Ready to learn how to correctly measure your multi-channel strategy? Join the webinar and discover how you can create a unified view of all your critical media analytics.