2020 has upended almost every aspect of life as we know it; brands have had to scramble to adapt or face the prospect of being left behind. And with 2021 now on the horizon, it's those who have the foresight to see what's coming next and the agility to take action, that will inevitably thrive in this post-COVID world. In light of this, Meltwater has decided to bring together global leaders from three increasingly overlapping sectors: PR, Marketing and Tech - with the sole purpose of equipping brand custodians with the knowhow and industry insights to excel. They say luck is preparedness meets opportunity, so if you're eager to invest in your own good fortune, then RSVP for our Digital Summit and see how some of the world's leading digital minds are gearing up their brands for what's next.
As the age-old saying goes, “knowledge is power”, but how well are you commercialising the knowledge in your business? Positioning company leaders as experts in their field can be difficult when you’re missing a clear methodology and understanding of the building blocks needed to develop an expert-based business. Join Meltwater’s upcoming webinar on 28th October at 10 AM GMT and gain a blueprint to thought leadership that will clearly distinguish you from your competition. This session is delivered by a Neil Patel, one of the world’s most influential digital marketing authorities. Neil is a highly recognised award-winning international keynote speaker, New York Times best-selling author and has been recognised as a Top Entrepreneur Under 35 by the United Nations. What you’ll gain from this free workshop: • How to understand your value proposition and set objectives • Tips for building a compelling personal brand • Content creation & amplification best practice • How to measure whether your thought leadership efforts are working • How to leverage certain communication channels to build online influence and authority Create and lead with influence. Sign up now and build on your digital marketing skills to drive authority and raise your personal and business profile!