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The Meltwater Blog

Our latest company announcements, product updates, insightful articles, and much more.

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AI & Data Analytics

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Lance Concannon

2026-04-273 min read

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PR and Communications

15 Must-Have PR KPIs and How to Track Them

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

Chris Hanson

2026-04-103 min read

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Latest posts

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Marketing

Brand Risk Mitigation Strategies Guide

A single post or headline can dramatically influence brand perception, within minutes. Avoid a crisis with a risk mitigation strategy. ebook: Brand Management in the Age of AI

Chris Hanson

May 19, 2026 • 10 min read

An image showing two light teal hashtag symbols on a gradient background of blue purple and pink. Hashtag tracking tools blog post main image

Social Listening

10 Most Effective Hashtag Tracking Tools

Browse the tools you need to read hashtag signals and how to use hastags effectively. Ebook: Social Listening Guide

Chris Hanson

May 19, 2026 • 14 min read

A dark blue and dark teal background with light blue glowing lines that look like soundwaves in the center. Blog post image for X (Twitter) social listening guide

Social Listening

The Ultimate Guide to X (Twitter) Social Listening for Influencer & Social Teams

X is where customers share opinions, journalists look for sources, and creators react to trends. Here's how not to miss a thing. Also see: Social Listening ebook

Chris Hanson

May 19, 2026 • 16 min read

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Digital Marketing & PR Tools

Control Your Narrative: Meltwater’s 2026 Mid-Year Release

Chris Hackney

May 18, 2026 • 6 min read

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Influencer Marketing

How to Use an Influencer Marketing Hub

Meltwater

May 17, 2026 • 12 min read

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Influencer Marketing

How to Perform Influencer Marketing Competitor Audit

Elise Yu

May 15, 2026 • 7 min read

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Influencer Marketing

How to Find Local Influencers in Your Area

Looking for new ways to stand out in a sea of sponsored posts and ads that all start to blend together? Harness the power of local influencers to breathe life into your campaign and set you apart from the crowd. Download the full Influencer Marketing Guide

TJ Kiely

May 15, 2026 • 16 min read

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Digital Marketing & PR Tools

7 Top Audience Segmentation Tools 2026

If you’re talking to everyone, you’re talking to no one. These tools help direct marketing messages to the right audience. Full Audience Segmentation Guide

Chris Hanson

May 15, 2026 • 16 min read

An image of slightly glowing purple and pink tiles to represent software. The tiles are of varying heights. Top campaign management tools and platforms blog post

Digital Marketing & PR Tools

11 Best Marketing Campaign Management Software & Tools 2026

Top tools to help marketing teams plan, execute, coordinate, and track campaigns from a centralized platform.

Chris Hanson

May 15, 2026 • 14 min read

Meltwater graphic featuring a large orange “+110%” statistic over a faded background repetition of the same number. Below, bold black text reads: “TikTok Shop mentions more than doubled in just 6 months.” The design uses a light gray background.

Marketing

How Popular Is TikTok Shop? Data Insights & Trends 2026

What the rise of TikTok Shop means for consumer brands

Anna Amarotti and Ann-Derrick Gaillot

May 15, 2026 • 13 min read

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Influencer Marketing

Influencer Management: How To Build Successful Relationships

Mark Jackson

May 15, 2026 • 12 min read

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Influencer Marketing

Scaling Your Influencer Outreach Without Compromising Quality

Mark Jackson

May 15, 2026 • 11 min read

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