The Meltwater Blog
Marketing
4 Facebook Metrics Every Company Should be Measuring
PR & Communications
Get PR Traction by Distributing Press Releases on Facebook
Marketing
Instagram for Business: What Changed with the API?
PR & Communications
PR Reporting: What to Do When Your Results Are Less Than Stellar
PR & Communications
5 Alternative PR Metrics Worth Monitoring
Marketing
How to get your inbound marketing reporting off the ground
Marketing
5 Ways To Accurately Measure Your Brand Awareness
Marketing
How to Make Audience Segmentation Truly Personal
Data Science
Super Bowl 2020 Data: Explore the numbers behind the big game
Data Science
Brand Reinvention: How You Know It’s Time to Rebrand
PR & Communications
Influential Futurists, Analysts, and Forecasters to Follow
PR & Communications
How to Write the Perfect Press Release
Why we should all be analysing brand sentiment around our campaigns
PR & Communications
How-To: Setting KPIs for Your Team and Your Company
Marketing
Brand Perception: Modern Customer Service on Twitter Is Also PR
Data Science
The 10 Most Under-Reported Humanitarian Crises of 2019
5 Simple Steps to Better Internal PR
Marketing
Build an Employee Brand Ambassador Program
Marketing
3 Things to Learn from Beyonce’s #adidasxIVYPARK Marketing Strategy
Marketing
10 Podcasts to Enhance Empathy, Expand Your View of the World, and Help You Get Better at PR
Marketing
Brand Attachment vs. Brand Loyalty: Let’s Talk Ice Cream.
Marketing
How Does Your Brand Affect Your Customers’ Personal Experiences?
PR & Communications
How to Hire a PR Firm | 10 Tips to Finding the Right Match
PR & Communications
4 Massive Trends in PR and Communications
PR & Communications
PR Campaign vs. Advertising Campaign Differences
Data Science
How AI-driven customer personalization is driving the top line
Data Science
How AI is Fueling Smarter Marketing Teams
PR & Communications
How Fintech Companies Succeed at Twitter
PR & Communications
3 Strategies for Integrating Regional Communications Teams
Data Science
The What, Why & How of Brand Command Centres
Data Science
The Ins-And-Outs of LinkedIn Influence
Marketing
10 Favorite Infographics With a Spotlight on Data-Driven Storytelling
PR & Communications
Social Media: A Guide to Building an Effective Ramadan Strategy
Marketing
4 Tips for Nonprofit Social Marketing: Small Budgets, Big Impact
PR & Communications
How to Use Paid Social Media Ads to Boost Earned Media
Marketing
Top Ten PR & Marketing Podcasts You Need to Be Listening to in 2022
Marketing
Top Social Media Campaigns of 2019
Marketing
How to Use Visuals To Get More Social Media Engagement, Shares and PR
Data Science
External data factors impacting airline profits
Data Science
The Growing Focus on AI in Venture Capital
Marketing
3 Ways to Find Brand Advocates
Marketing
How to Find, Nurture and Sustain Influencer Relationships
Marketing
Emotionally Connect with Your Audience on Social Media
PR & Communications
As PR Evolves, So Must PR Tools
PR & Communications
10 ways to increase brand advocacy via social media
Data Science
How Deliveroo uses Machine Learning to Power Food Delivery
PR & Communications
Mastering Brand Crisis and Reputation
Marketing
8 Ways to Effectively Communicate with Clients
Data Science
Improving Business Processes with Artificial Intelligence
Marketing
Tips From the Top: India’s Best Marketing Campaigns
Marketing
Making the Most of Audience Engagement: Social Community Management
Data Science
What Digital Transformation Means for the Future of Retail
Marketing
5 Amazing Ways to Impact Your Audience with Data Storytelling
Marketing
How To Localize Social Media Campaigns
Data Science
5 Ways AI Is Transforming Digital Marketing
6 Essential Roles of the Modern Marketing Team
Data Science
Using Alternative Data & External Signals for Decision Making
PR & Communications
3 Innovative Ways Healthcare B2B Companies Use Twitter
Data Science
How To Understand Your Consumers’ Voice With Review Tracking
Marketing
The History of Christmas Ad Campaigns in the UK (and 2019’s top 5)
PR & Communications
5 Signs of Greenwashing—And How to Avoid Doing It Yourself
PR & Communications
PR in the Boardroom: Winning Over The C-Suite
Data Science
Globally Standardized KPIs for Enterprise Comms Reporting
PR & Communications
How Far We Have Come in Teaching Communications
Marketing
Gary Vaynerchuk’s Top 4 Marketing Mantras
Company News
Everything you need to know about our Fjord Product Announcement: Advancing Analytics to Insights
Marketing
3 Customer Interview Tips for a Great Case Study
PR & Communications
Success with PR Agencies: Six Tips from Agency Owners on How to Make the Most of What They Offer
Data Science
Managing your Global Brand’s Digital Footprint: Deciding on a Multiple VS Single Vendor Approach
PR & Communications
5 Things to Do When Your Business Gets a Bad Review
Marketing
Infographic: Should I Trendjack on Social Media?
Marketing
Streaming Services: A Showdown
Marketing
Key Lessons from Asia's Best Social Media Campaigns of 2019
Marketing
Game Changers – The Vegan Phenomenon
Marketing
9 Ways to Improve Social Media Shares of your Content
Marketing
Are Niche Social Media Sites the Beginning of a New Trend?
Marketing
Influencer Marketing 2020: Everything You Need To Know
Marketing
Media Monitoring Tools in Ireland – What You Need to Know
Company News
Meltwater Launches Data Sets on New Amazon AWS Data Exchange
PR & Communications
Know Your Options as a PR Consultant
Marketing
Melbourne Cup 2019: The Good, the Bad, and the Ugly
Marketing
How Augmented Reality Apps are Changing Customer Engagement
Marketing
Media Monitoring in Scotland – A Brand Gateway in a Promising Market
Company News
Fjord Product Announcement: Prioritizing Simplicity and Efficiency
PR & Communications
Thoughts on diversity, leadership, and integrity from #PRSAICON
PR & Communications
Want Big Global PR Results? Time to Think Small
PR & Communications
How to Get Executive Bylines in Publications
4 Top Paid Influencers You Probably Never Heard Of—But Can Learn From
PR & Communications
6 Tips for Enforcing Consistent Messaging Across Your Organization
Marketing
5 Reasons Why Gaming Is the Next Big Brand Opportunity
Marketing
Social Media Reactions: Greta Thunberg, UN Climate Action Summit 2019
PR & Communications
Executive Bylines: 5 Tips for Working with a Ghostwriter
Marketing
What Does a Like-Less Instagram Mean For Influencer Marketing?
Marketing
6 Brands Winning at User-Generated Content
Marketing
Media Monitoring in the United Kingdom: Everything You Need to Know
PR & Communications
My Heroes Have Always Been Cowboys… err… PR Measurement Pros
PR & Communications
Australian Media Landscape: Players, Influence, and Power
Marketing
Dissecting Influence on Twitter: Understand It to Obtain It
PR & Communications
3 Steps for Preparing Executives for Media Interviews
Marketing