The Meltwater Blog

Getting PR Traction with Facebook Distribution of Press Releases

Marketing

4 Facebook Metrics Every Company Should be Measuring

Getting PR Traction with Facebook Distribution of Press Releases

PR & Communications

Get PR Traction by Distributing Press Releases on Facebook

Abstract motherboard graphic with Instagram logo and rows of people.

Marketing

Instagram for Business: What Changed with the API?

Aerial view of two men at their laptops with a woman pointing to something on the one screen.

PR & Communications

PR Reporting: What to Do When Your Results Are Less Than Stellar

Metric - measure

PR & Communications

5 Alternative PR Metrics Worth Monitoring

reporting metrics kpis

Marketing

How to get your inbound marketing reporting off the ground

Brand awareness

Marketing

5 Ways To Accurately Measure Your Brand Awareness

audience segmentation

Marketing

How to Make Audience Segmentation Truly Personal

superbowl 2020 data

Data Science

Super Bowl 2020 Data: Explore the numbers behind the big game

Data Science

Brand Reinvention: How You Know It’s Time to Rebrand

Futurists analysts and forecasters naval twitter feed

PR & Communications

Influential Futurists, Analysts, and Forecasters to Follow

PR & Communications

How to Write the Perfect Press Release

Brand love - brand sentiment

Why we should all be analysing brand sentiment around our campaigns

Orange slice with dart on blue background. Blog post: Setting KPIs for Your Team and Your Company

PR & Communications

How-To: Setting KPIs for Your Team and Your Company

Man logging into Twitter on his cell phone.

Marketing

Brand Perception: Modern Customer Service on Twitter Is Also PR

suffering in silence CARE report 2019

Data Science

The 10 Most Under-Reported Humanitarian Crises of 2019

Chess pawns in a circle, with a shadow projecting the image of a crown.

5 Simple Steps to Better Internal PR

Photo of employees having a team meeting

Marketing

Build an Employee Brand Ambassador Program

3 things to learn from beyonce's marketing strategy

Marketing

3 Things to Learn from Beyonce’s #adidasxIVYPARK Marketing Strategy

Photo of a smartphone with a podcast running

Marketing

10 Podcasts to Enhance Empathy, Expand Your View of the World, and Help You Get Better at PR

Marketing

Brand Attachment vs. Brand Loyalty: Let’s Talk Ice Cream.

coca-cola can and glass bottle on a wooden table and glass with ice

Marketing

How Does Your Brand Affect Your Customers’ Personal Experiences?

PR & Communications

How to Hire a PR Firm | 10 Tips to Finding the Right Match

Photo of a laptop with a diagram overlay

PR & Communications

4 Massive Trends in PR and Communications

Three paper planes flying in a straight line with one red plane flying upwards.

PR & Communications

PR Campaign vs. Advertising Campaign Differences

Image of a face in blue technical shapes

Data Science

How AI-driven customer personalization is driving the top line

Data Science

How AI is Fueling Smarter Marketing Teams

Fintech companies twitter illustration

PR & Communications

How Fintech Companies Succeed at Twitter

Three people sitting at a desk, laughing - two men, one woman, with bottles of water.

PR & Communications

3 Strategies for Integrating Regional Communications Teams

Futuristic command centre

Data Science

The What, Why & How of Brand Command Centres

A laptop on a desk with the LinkedIn homepage open

Data Science

The Ins-And-Outs of LinkedIn Influence

10 Favorite Infographics With a Spotlight on Data-Driven Storytelling

Marketing

10 Favorite Infographics With a Spotlight on Data-Driven Storytelling

social media in Ramadan banner

PR & Communications

Social Media: A Guide to Building an Effective Ramadan Strategy

social media marketing on a budget

Marketing

4 Tips for Nonprofit Social Marketing: Small Budgets, Big Impact

paid social illustration

PR & Communications

How to Use Paid Social Media Ads to Boost Earned Media

Marketing

Top Ten PR & Marketing Podcasts You Need to Be Listening to in 2022

social media campaigns

Marketing

Top Social Media Campaigns of 2019

How to Use Visuals To Get More Social Media Engagement, Shares and PR

Marketing

How to Use Visuals To Get More Social Media Engagement, Shares and PR

Airline - travel and tourism

Data Science

External data factors impacting airline profits

Stack of coins

Data Science

The Growing Focus on AI in Venture Capital

Marketing

3 Ways to Find Brand Advocates

sustaining influencer relationships

Marketing

How to Find, Nurture and Sustain Influencer Relationships

Emotionally Connect with Your Audience on Social Media

Marketing

Emotionally Connect with Your Audience on Social Media

B2B content marketing strategy

PR & Communications

As PR Evolves, So Must PR Tools

brand advocacy illustration megaphone

PR & Communications

10 ways to increase brand advocacy via social media

Deliveroo remains ahead of the competition by investing in resources that give it a competitive edge. However, the crux of the company’s success lies in its quick responses to customer concerns and demands, thanks to its data-driven decision-making processes.

Data Science

How Deliveroo uses Machine Learning to Power Food Delivery

A group of panelists during an event

PR & Communications

Mastering Brand Crisis and Reputation

Effectively Communicate with Clients

Marketing

8 Ways to Effectively Communicate with Clients

Robot playing an electric keyboard, with a purple hue.

Data Science

Improving Business Processes with Artificial Intelligence

India marketing campaigns banner illustration

Marketing

Tips From the Top: India’s Best Marketing Campaigns

Marketing

Making the Most of Audience Engagement: Social Community Management

Data Science

What Digital Transformation Means for the Future of Retail

data storytelling

Marketing

5 Amazing Ways to Impact Your Audience with Data Storytelling

localize social media campaigns

Marketing

How To Localize Social Media Campaigns

Robot illustration with code tags as a metaphor for AI

Data Science

5 Ways AI Is Transforming Digital Marketing

Modern Marketing Team

6 Essential Roles of the Modern Marketing Team

Data Science

Using Alternative Data & External Signals for Decision Making

Healthcare B2B companies Twitter scientists

PR & Communications

3 Innovative Ways Healthcare B2B Companies Use Twitter

Data Science

How To Understand Your Consumers’ Voice With Review Tracking

christmas ads

Marketing

The History of Christmas Ad Campaigns in the UK (and 2019’s top 5)

Crisis Management illustration

PR & Communications

5 Signs of Greenwashing—And How to Avoid Doing It Yourself

Man working on a laptop and making notes in a book on the side.

PR & Communications

PR in the Boardroom: Winning Over The C-Suite

Data Science

Globally Standardized KPIs for Enterprise Comms Reporting

PR & Communications

How Far We Have Come in Teaching Communications

A photo studio with a fan and a light pink background. When gathering competitive data, you should also focus on marketing campaigns and promotions of your competitor.

Marketing

Gary Vaynerchuk’s Top 4 Marketing Mantras

Fjord product release

Company News

Everything you need to know about our Fjord Product Announcement: Advancing Analytics to Insights

Message conversations illustration

Marketing

3 Customer Interview Tips for a Great Case Study

Success with PR Agencies: Six Tips from Agency Owners on How to Make the Most of What They Offer

PR & Communications

Success with PR Agencies: Six Tips from Agency Owners on How to Make the Most of What They Offer

What to Consider Before Deciding on a Multiple VS Single Vendor Approach

Data Science

Managing your Global Brand’s Digital Footprint: Deciding on a Multiple VS Single Vendor Approach

How to Appropriately Respond to Negative Reviews Online

PR & Communications

5 Things to Do When Your Business Gets a Bad Review

Marketing

Infographic: Should I Trendjack on Social Media?

Illustrated phone graphic in blue and yellow outlines over a blue background showing data lines in blue and yellow. Text on graphic reads: Battle of the Streaming Services

Marketing

Streaming Services: A Showdown

Marketing

Key Lessons from Asia's Best Social Media Campaigns of 2019

Marketing

Game Changers – The Vegan Phenomenon

9 Ways to Improve Social Media Shares of your Content

Marketing

9 Ways to Improve Social Media Shares of your Content

People working together on a table

Marketing

Are Niche Social Media Sites the Beginning of a New Trend?

Two women, one with a handbag both wearing patterned clothing.

Marketing

Influencer Marketing 2020: Everything You Need To Know

Two doors with grey steps leading up to them. One door is yellow, the other is blue.

Marketing

Media Monitoring Tools in Ireland – What You Need to Know

Meltwater Launches Data Sets on New Amazon AWS Data Exchange

Company News

Meltwater Launches Data Sets on New Amazon AWS Data Exchange

PR & Communications

Know Your Options as a PR Consultant

Jockeys during a horse race symbolizing competition.

Marketing

Melbourne Cup 2019: The Good, the Bad, and the Ugly

Illustration of a connected world

Marketing

How Augmented Reality Apps are Changing Customer Engagement

media monitoring in scotland

Marketing

Media Monitoring in Scotland – A Brand Gateway in a Promising Market

Company News

Fjord Product Announcement: Prioritizing Simplicity and Efficiency

thoughts on diversity, leadership and integrity at #PRSAICON

PR & Communications

Thoughts on diversity, leadership, and integrity from #PRSAICON

3D graphic of the word "PR" with illustrated people manoeuvring tech gadgets

PR & Communications

Want Big Global PR Results? Time to Think Small

PR & Communications

How to Get Executive Bylines in Publications

Photo of a female influencer

4 Top Paid Influencers You Probably Never Heard Of—But Can Learn From

Photo of 3 people working together in an office

PR & Communications

6 Tips for Enforcing Consistent Messaging Across Your Organization

why gaming is the next brand opportunity

Marketing

5 Reasons Why Gaming Is the Next Big Brand Opportunity

Greta Thunberg speaks through a microphone against the backdrop of a green sign

Marketing

Social Media Reactions: Greta Thunberg, UN Climate Action Summit 2019

tips for working with a ghostwritier

PR & Communications

Executive Bylines: 5 Tips for Working with a Ghostwriter

Marketing

What Does a Like-Less Instagram Mean For Influencer Marketing?

Photo of a smartphone recording in a steady cam

Marketing

6 Brands Winning at User-Generated Content

media monitoring in the united kingdom

Marketing

Media Monitoring in the United Kingdom: Everything You Need to Know

Gears

PR & Communications

My Heroes Have Always Been Cowboys… err… PR Measurement Pros

Image collage of photos

PR & Communications

Australian Media Landscape: Players, Influence, and Power

Marketing

Dissecting Influence on Twitter: Understand It to Obtain It

preparing executives for media interviews

PR & Communications

3 Steps for Preparing Executives for Media Interviews

Marketing

4 Things You Need To Know About Marketing To Generation Z