The Meltwater Blog

social media marketing on a budget

Marketing

4 Tips for Nonprofit Social Marketing: Small Budgets, Big Impact

Marketing

Top Ten PR & Marketing Podcasts You Need to Be Listening to in 2022

paid social illustration

PR & Communications

How to Use Paid Social Media Ads to Boost Earned Media

How to Use Visuals To Get More Social Media Engagement, Shares and PR

Marketing

How to Use Visuals To Get More Social Media Engagement, Shares and PR

Airline - travel and tourism

Data Science

External data factors impacting airline profits

Stack of coins

Data Science

The Growing Focus on AI in Venture Capital

social media campaigns

Marketing

Top Social Media Campaigns of 2019

Marketing

3 Ways to Find Brand Advocates

sustaining influencer relationships

Marketing

How to Find, Nurture and Sustain Influencer Relationships

Emotionally Connect with Your Audience on Social Media

Marketing

Emotionally Connect with Your Audience on Social Media

B2B content marketing strategy

PR & Communications

As PR Evolves, So Must PR Tools

brand advocacy illustration megaphone

PR & Communications

10 ways to increase brand advocacy via social media

Deliveroo remains ahead of the competition by investing in resources that give it a competitive edge. However, the crux of the company’s success lies in its quick responses to customer concerns and demands, thanks to its data-driven decision-making processes.

Data Science

How Deliveroo uses Machine Learning to Power Food Delivery

A group of panelists during an event

PR & Communications

Mastering Brand Crisis and Reputation

Effectively Communicate with Clients

Marketing

8 Ways to Effectively Communicate with Clients

India marketing campaigns banner illustration

Marketing

Tips From the Top: India’s Best Marketing Campaigns

Robot playing an electric keyboard, with a purple hue.

Data Science

Improving Business Processes with Artificial Intelligence

Marketing

Making the Most of Audience Engagement: Social Community Management

Data Science

What Digital Transformation Means for the Future of Retail

data storytelling

Marketing

5 Amazing Ways to Impact Your Audience with Data Storytelling

localize social media campaigns

Marketing

How To Localize Social Media Campaigns

Robot illustration with code tags as a metaphor for AI

Data Science

5 Ways AI Is Transforming Digital Marketing

Modern Marketing Team

6 Essential Roles of the Modern Marketing Team

Data Science

Using Alternative Data & External Signals for Decision Making

Healthcare B2B companies Twitter scientists

PR & Communications

3 Innovative Ways Healthcare B2B Companies Use Twitter

5 Blogging Mistakes That Make Your Readers Switch Off

Marketing

5 Blogging Mistakes That Make Your Readers Switch Off

Data Science

How To Understand Your Consumers’ Voice With Review Tracking

christmas ads

Marketing

The History of Christmas Ad Campaigns in the UK (and 2019’s top 5)

Crisis Management illustration

PR & Communications

5 Signs of Greenwashing—And How to Avoid Doing It Yourself

Man working on a laptop and making notes in a book on the side.

PR & Communications

PR in the Boardroom: Winning Over The C-Suite

Data Science

Globally Standardized KPIs for Enterprise Comms Reporting

PR & Communications

How Far We Have Come in Teaching Communications

A photo studio with a fan and a light pink background. When gathering competitive data, you should also focus on marketing campaigns and promotions of your competitor.

Marketing

Gary Vaynerchuk’s Top 4 Marketing Mantras

Fjord product release

Company News

Everything you need to know about our Fjord Product Announcement: Advancing Analytics to Insights

Message conversations illustration

Marketing

3 Customer Interview Tips for a Great Case Study

Success with PR Agencies: Six Tips from Agency Owners on How to Make the Most of What They Offer

PR & Communications

Success with PR Agencies: Six Tips from Agency Owners on How to Make the Most of What They Offer

What to Consider Before Deciding on a Multiple VS Single Vendor Approach

Data Science

Managing your Global Brand’s Digital Footprint: Deciding on a Multiple VS Single Vendor Approach

How to Appropriately Respond to Negative Reviews Online

PR & Communications

5 Things to Do When Your Business Gets a Bad Review

Marketing

Infographic: Should I Trendjack on Social Media?

Marketing

How to Use Instagram Hashtags Strategically

Illustrated phone graphic in blue and yellow outlines over a blue background showing data lines in blue and yellow. Text on graphic reads: Battle of the Streaming Services

Marketing

Streaming Services: A Showdown

Marketing

Key Lessons from Asia's Best Social Media Campaigns of 2019

Marketing

Game Changers – The Vegan Phenomenon

9 Ways to Improve Social Media Shares of your Content

Marketing

9 Ways to Improve Social Media Shares of your Content

People working together on a table

Marketing

Are Niche Social Media Sites the Beginning of a New Trend?

Two women, one with a handbag both wearing patterned clothing.

Marketing

Influencer Marketing 2020: Everything You Need To Know

Two doors with grey steps leading up to them. One door is yellow, the other is blue.

Marketing

Media Monitoring Tools in Ireland – What You Need to Know

Meltwater Launches Data Sets on New Amazon AWS Data Exchange

Company News

Meltwater Launches Data Sets on New Amazon AWS Data Exchange

PR & Communications

Know Your Options as a PR Consultant

Illustration of a connected world

Marketing

How Augmented Reality Apps are Changing Customer Engagement

Marketing

Melbourne Cup 2019: The Good, the Bad, and the Ugly

media monitoring in scotland

Marketing

Media Monitoring in Scotland – A Brand Gateway in a Promising Market

Company News

Fjord Product Announcement: Prioritizing Simplicity and Efficiency

thoughts on diversity, leadership and integrity at #PRSAICON

PR & Communications

Thoughts on diversity, leadership, and integrity from #PRSAICON

Illustration of people building reports

Marketing

A Marketer’s Guide to Using Social Media for Lead Generation

3D graphic of the word "PR" with illustrated people manoeuvring tech gadgets

PR & Communications

Want Big Global PR Results? Time to Think Small

PR & Communications

How to Get Executive Bylines in Publications

Photo of a female influencer

4 Top Paid Influencers You Probably Never Heard Of—But Can Learn From

Photo of 3 people working together in an office

PR & Communications

6 Tips for Enforcing Consistent Messaging Across Your Organization

why gaming is the next brand opportunity

Marketing

5 Reasons Why Gaming Is the Next Big Brand Opportunity

Greta Thunberg speaks through a microphone against the backdrop of a green sign

Marketing

Social Media Reactions: Greta Thunberg, UN Climate Action Summit 2019

tips for working with a ghostwritier

PR & Communications

Executive Bylines: 5 Tips for Working with a Ghostwriter

Marketing

What Does a Like-Less Instagram Mean For Influencer Marketing?

Photo of a smartphone recording in a steady cam

Marketing

6 Brands Winning at User-Generated Content

media monitoring in the united kingdom

Marketing

Media Monitoring in the United Kingdom: Everything You Need to Know

Gears

PR & Communications

My Heroes Have Always Been Cowboys… err… PR Measurement Pros

Marketing

Dissecting Influence on Twitter: Understand It to Obtain It

Image collage of photos

PR & Communications

Australian Media Landscape: Players, Influence, and Power

preparing executives for media interviews

PR & Communications

3 Steps for Preparing Executives for Media Interviews

Marketing

4 Things You Need To Know About Marketing To Generation Z

LinkedIn influence

Marketing

How to Turn Your Employees into LinkedIn Content Superstars

Marketing

B2B Brands That Are Nailing It On Instagram

person using a smartphone

PR & Communications

What PR Professionals Can Learn from Celebrities

smart ways pr amplifies brand content

PR & Communications

4 Smart Ways PR Can Amplify Brand Content

hashtags on social

Marketing

Discover the 6 Rules of using Hashtags

5 Reasons Executives Should Increase Social Media Presence

Marketing

New Retail: The Best of Both (Physical and Digital) Worlds

PR & Communications

37 Best Blog Post Topics to Cure Your Writers Block

Facebook Mistakes

Marketing

The 5 Most Common Facebook Marketing Mistakes

Marketing

Women’s World Cup 2019: Social Media Analysis

uk global esports wave

Marketing

Is the UK About to Catch the Global eSports Wave?

Woman sitting at desk, talking into cell phone while looking at a piece of paper in her other hand.

Marketing

Risk and Reputation Management the Hot Topic at Press Lounge Gathering

An open Samsung Fold cell phone with a colourful butterfly type image over both screens.

Company News

Samsung Galaxy Fold PR Disaster: An Embarrassment Or Opportunity?

woman on the phone

Marketing

How to Measure the Impact of a Crisis on Your Brand Image

social media insights from democratic debate

Marketing

Social Media insights from the second Democratic Debate

Photo of a man holding a presentation

Marketing

Dear Marketers, It’s Time To Pay Attention To Social Commerce

PR & Communications

PR Apologies: Winners and Losers

A Facebook page on mobile with the search bar visible

Marketing

PR’s Critical Role in Search and Social Media Marketing

Social media phone use

Marketing

10 Common Social Media Mistakes

A young woman with brown hair and clear glasses looking at her phone screen.

Marketing

A Match Made in Heaven: Interactive Content & Social Media

introducing new way to partner with our clients

Company News

Introducing a New Way to Partner with Our Clients

Marketing

10 Types of Visual Content That Go Viral

people attending a conference

PR & Communications

How to Take your Industry Conference Attendance to the Next Level

Marketing

Avengers: Endgame – Deep Dive into the Social Media Realm

Social Media Facts

Marketing

21 Social Media Facts You Should Know Right Now

Australian Parliament House

Marketing

An Analysis of Australian Federal Election Coverage

Marketing

Game of Thrones: Social Media Reactions to the Series Finale

tips to increase pr coverage

PR & Communications

Eight Tips for Increasing PR Coverage

social-media-campaigns-indonesia

Marketing

Top Social Media Campaigns in Indonesia

Marketing

Game of Thrones: Brands Making It Reign