The Meltwater Blog

brand credibility

Marketing

4 Steps Towards Building Brand Credibility

Social listening HR

PR & Communications

4 Ways Social Listening has Influenced HR

Post on social

PR & Communications

How Often Should You Post on Social Media?

3 Easy Steps to Using Facebook Interest Lists for Business

PR & Communications

3 Easy Steps to Using Facebook Interest Lists for Business

supply chain risk mitigation

Data Science

How to Use AI and Data for Supply Chain Risk

screenshot of the Instagram IGTV app icon

PR & Communications

How Brands are Using IGTV

Marketing Reporting using a laptop and a screen in the office.

Marketing

How to Write a Marketing Report

PR budget

PR & Communications

Making a Case for More PR Budget

Illustration of different tool icons

PR & Communications

5 Reasons Why Your PR Team Could Save Your Company’s Image

LinkedIn groups

Marketing

Are LinkedIn Groups Experiencing A Crisis?

Pro Marketing: 7 Tips for Managing a Corporate Twitter Account

Marketing

Pro Marketing: 7 Tips for Managing a Corporate Twitter Account

Executive decision making

PR & Communications

5 Ways to Use Media Intelligence

WhatsApp and Messenger Apps as a Marketing Tool

Marketing

WhatsApp and Messenger Apps as a Marketing Tool

social media

Marketing

When Brands Chat on Social Media

Making social everyone's business illustrated banner

PR & Communications

Crossfunctionality: Making Social Important Across Your Business

Illustration of three men running on an inclined teal running track

PR & Communications

Why Every Business Needs PR While They Grow

PR recruitment

PR & Communications

The 5-Step Process That Will Transform Your PR Recruiting Efforts

edgy brands social influencer pancakes image

PR & Communications

Edgy Brands: How to Be Sassy, but Keep It Classy, on Social

successful live stream

PR & Communications

8 Ways to Run a Successful Live Stream

Mobile first

Marketing

What Do We Actually Mean by ‘Mobile First’?

content visibility planets illustration

PR & Communications

10 Ways to Increase the Visibility of Your Online Content

PR & Communications

Digital PR Disasters and the New Crisis Communications

persuasion

Marketing

The 6 Principles of Persuasive Communication

Corporate Sustainability

Marketing

Corporate Sustainability: What’s Trending?

Man talking into a microphone and a woman looking at him, laughing.

PR & Communications

Managing Brand Reputation in an Online World

content calendar laptop

Marketing

8 Extra To-Dos for Better Content Distribution

social handles goldfish bowl

PR & Communications

4 Reasons You Might Want to Change Your Social Handles

pr strategy marketing strategy new year

Marketing

How to Create an Effective PR and Marketing Strategy for the New Year

Person holding cell phone with various social media icons displayed.

Marketing

Meltwater Selected for Facebook Marketing Partners Program

Competitive Benchmarking

Marketing

Competitor Benchmarking: What It Is and Why It Is Important

Social Media Commerce Strategy in 2020

Marketing

How to Kick Off Your Social Media Commerce Strategy in 2022

Brand promotion - social media

Marketing

Driving Brand Promotion through Social Media

burning newspaper

PR & Communications

5 Ways to Battle Fake News and Maintain Brand Integrity

lightbulb in the foreground with lightbulbs out of focus in the background

Marketing

Boost the Wow Factor of Your B2B Content Marketing with Visuals

Marketing

3 Tips for Scaling Social Media Processes

social media brand awareness

Marketing

Is social media as a brand awareness tool right for you?

hashtags on social

PR & Communications

#Winning: Using Hashtags to Amplify Your Brand

Starting a trend illustration

PR & Communications

Start a Trend with This Essential Ingredient

PR & Communications

5 Things a Successful Marketing Manager Does Every Morning

Social Holidays

Marketing

Social Sidekick: Your Monthly Guide to Social Holidays

Facebook contest marketing

Marketing

7 Tips for a Successful Contest on Facebook

Social Media Listening Tools trend-spotting

Marketing

How Social Media Listening Tools Are a Trend Forecaster’s Best Friend

PR job description and PR recruitment

PR & Communications

How to Draft a PR Job Description That Fits Your Brand

Shapes next to a search box

PR & Communications

Your PR SEO Super Powers

media relations reporting

PR & Communications

Scandal! How Metrics Lead Crisis Communication by Channel

data analytics and reporting graphs on a laptop screen

Marketing

How to Develop Content Marketing Metrics & KPIs

click through rates likes smartphone

PR & Communications

10 Tips to Increase Link Click-Throughs on Social Media

What to use Instead of AVE – Shares

What to use Instead of AVE – Shares

Boy talking and a speech bubble with a dragon in it.

PR & Communications

PR Campaign Tips: 10 Harmful Myths You Need to Avoid

KPIs by funnel stage: awareness

Marketing

Most Important KPIs by Funnel Stage: Awareness

me too movement friends

PR & Communications

#MeToo – How One Tweet Inspired a Movement

Nurturing media relations

PR & Communications

How to Nurture Media Relationships for Better Outreach

Nostalgia

Marketing

4 Brands Making a Nostalgia-Driven Comeback

social media breakfast illustration

PR & Communications

How Social Media Went from Exciting to Ingrained in Our Lives

Facebook business page

Marketing

Have you optimised your Facebook business page for ‘recommendations’?

5 fashion brands using social media

Marketing

5 Types of Instagram Influencers You’ve Definitely Seen Before

Twitter customer service

PR & Communications

Using Twitter Lists for Better PR

black friday social media shoppers

PR & Communications

Black Friday: 3 Big Box Retailers’ Social Media Approach

PR & Communications

Best B2B Instagram Profiles

building trust pr executives man head in hands

PR & Communications

Rogue CEOs: Tips on Building Trust Between PR and Top Executives

3-Steps to Social Media Holiday Strategy (With Examples)

PR & Communications

3-Steps to Social Media Holiday Strategy (With Examples)

Modern day PR

PR & Communications

Challenges of Modern Day PR Pros Versus Those of Decades Past

Photo of children with Christmas hats

PR & Communications

5 Ideas to Create Holiday PR Buzz

5 B2C vs. B2B Community Marketing Differentiators

Marketing

5 B2C vs. B2B Community Marketing Differentiators

Reporting

PR & Communications

The Importance of Competitive Benchmarking in PR Strategy

Social First Content Strategy: Start with Social, End with Success

Marketing

Social First Content Strategy: Start with Social, End with Success

media relations reporting

PR & Communications

The Best Approach to Media Relations: Reporting on Your Work

Getting PR Traction with Facebook Distribution of Press Releases

Marketing

4 Facebook Metrics Every Company Should be Measuring

Getting PR Traction with Facebook Distribution of Press Releases

PR & Communications

Get PR Traction by Distributing Press Releases on Facebook

Abstract motherboard graphic with Instagram logo and rows of people.

Marketing

Instagram for Business: What Changed with the API?

Aerial view of two men at their laptops with a woman pointing to something on the one screen.

PR & Communications

PR Reporting: What to Do When Your Results Are Less Than Stellar

Metric - measure

PR & Communications

5 Alternative PR Metrics Worth Monitoring

reporting metrics kpis

Marketing

How to get your inbound marketing reporting off the ground

audience segmentation

Marketing

How to Make Audience Segmentation Truly Personal

superbowl 2020 data

Data Science

Super Bowl 2020 Data: Explore the numbers behind the big game

Brand awareness

Marketing

5 Ways To Accurately Measure Your Brand Awareness

Data Science

Brand Reinvention: How You Know It’s Time to Rebrand

Futurists analysts and forecasters naval twitter feed

PR & Communications

Influential Futurists, Analysts, and Forecasters to Follow

PR & Communications

How to Write the Perfect Press Release

Brand love - brand sentiment

Why we should all be analysing brand sentiment around our campaigns

Orange slice with dart on blue background. Blog post: Setting KPIs for Your Team and Your Company

PR & Communications

How-To: Setting KPIs for Your Team and Your Company

Man logging into Twitter on his cell phone.

Marketing

Brand Perception: Modern Customer Service on Twitter Is Also PR

suffering in silence CARE report 2019

Data Science

The 10 Most Under-Reported Humanitarian Crises of 2019

Chess pawns in a circle, with a shadow projecting the image of a crown.

5 Simple Steps to Better Internal PR

3 things to learn from beyonce's marketing strategy

Marketing

3 Things to Learn from Beyonce’s #adidasxIVYPARK Marketing Strategy

Photo of a smartphone with a podcast running

Marketing

10 Podcasts to Enhance Empathy, Expand Your View of the World, and Help You Get Better at PR

Photo of employees having a team meeting

Marketing

Build an Employee Brand Ambassador Program

Marketing

Brand Attachment vs. Brand Loyalty: Let’s Talk Ice Cream.

coca-cola can and glass bottle on a wooden table and glass with ice

Marketing

How Does Your Brand Affect Your Customers’ Personal Experiences?

PR & Communications

How to Hire a PR Firm | 10 Tips to Finding the Right Match

Photo of a laptop with a diagram overlay

PR & Communications

4 Massive Trends in PR and Communications

Three paper planes flying in a straight line with one red plane flying upwards.

PR & Communications

PR Campaign vs. Advertising Campaign Differences

Image of a face in blue technical shapes

Data Science

How AI-driven customer personalization is driving the top line

Data Science

How AI is Fueling Smarter Marketing Teams

Fintech companies twitter illustration

PR & Communications

How Fintech Companies Succeed at Twitter

Three people sitting at a desk, laughing - two men, one woman, with bottles of water.

PR & Communications

3 Strategies for Integrating Regional Communications Teams

Futuristic command centre

Data Science

The What, Why & How of Brand Command Centres

A laptop on a desk with the LinkedIn homepage open

Data Science

The Ins-And-Outs of LinkedIn Influence

10 Favorite Infographics With a Spotlight on Data-Driven Storytelling

Marketing

10 Favorite Infographics With a Spotlight on Data-Driven Storytelling

social media in Ramadan banner

PR & Communications

Social Media: A Guide to Building an Effective Ramadan Strategy