The Meltwater Blog
PR & Communications
Guide: Create Staff Brand Ambassadors With Social Media Guidelines
PR & Communications
The Art of Asking for Important Introductions
PR & Communications
First Day in PR: 6 Essential Tips for a PR Newbie from a Seasoned Pro
Data Science
AI in Communications: A Peek Inside PayPal’s Playbook
Marketing
14 Reasons Why Companies Choose Meltwater for Media Monitoring
Marketing
Boost Your Influencer Marketing with Our Top 5 NGO Influencers
PR & Communications
Find and Leverage Micro-Influencers for a PR Boost
PR & Communications
Measuring Every Aspect of PR’s Impact—Even Press Releases
PR & Communications
5 of the Best University Social Feeds
PR & Communications
5 Examples of Outstanding SaaS Social Media Accounts
PR & Communications
Social Communities | The First C of Social Media Marketing
Marketing
10-Minute Marketing Makeover - Facebook
Data Science
The hunt for alternative data in the finance industry
PR & Communications
PR Pros: 10 Strategies To Improve Your PR (Without Chasing Media Coverage)
Marketing
7 Ways to Beat an Instagram Shadowban
Marketing
When to Use Sponsored Content
Marketing
How to Leverage Facebook in Your B2B Public Relations
Marketing
How Nonprofits Can Identify and Work with Influencers
Data Science
Netflix: Data-driven decision-making
Marketing
Content Syndication: 9 Tools and Strategies to Try
PR & Communications
6 Common Client Misconceptions About Public Relations
Marketing
9 Elements Successful Influencer Marketing Agreements Contain
PR & Communications
How to Use Black Friday to Your Business’ Advantage
PR & Communications
How to Measure PR ROI: Align KPIs to Business Goals
Marketing
Infographic: Supercharge Your Marketing with Statistics
Marketing
Instagram for PR: Make the Most of the Platform Updates
PR & Communications
8 Successful Communication Strategies for the Higher Education Sector
Marketing
Being on Brand or Being Real: Which Is Better for Social Media?
PR & Communications
PR Tips: Taking Control of the Conversation in a Digital World
PR & Communications
The Top 5 PR Campaigns of 2018
Marketing
How to Ensure your Flexible Brand Voice Keeps Global Consistency
Marketing
The Ins and Outs of PR for Product Launches
PR & Communications
The History of Public Relations
Marketing
Top CEO Social Feeds: How to Keep Your Brand on Top
PR & Communications
The Secret to a Successful Social Media Strategy? Flirting!
Marketing
4 Traits of the Modern Marketer
Marketing
4 Steps Towards Building Brand Credibility
PR & Communications
4 Ways Social Listening has Influenced HR
PR & Communications
How Often Should You Post on Social Media?
PR & Communications
3 Easy Steps to Using Facebook Interest Lists for Business
Data Science
How to Use AI and Data for Supply Chain Risk
PR & Communications
Making a Case for More PR Budget
PR & Communications
How Brands are Using IGTV
Marketing
How to Write a Marketing Report
PR & Communications
5 Reasons Why Your PR Team Could Save Your Company’s Image
Marketing
Are LinkedIn Groups Experiencing A Crisis?
Marketing
Pro Marketing: 7 Tips for Managing a Corporate Twitter Account
Marketing
WhatsApp and Messenger Apps as a Marketing Tool
Marketing
When Brands Chat on Social Media
PR & Communications
Why Every Business Needs PR While They Grow
PR & Communications
Crossfunctionality: Making Social Important Across Your Business
PR & Communications
The 5-Step Process That Will Transform Your PR Recruiting Efforts
PR & Communications
Edgy Brands: How to Be Sassy, but Keep It Classy, on Social
PR & Communications
8 Ways to Run a Successful Live Stream
Marketing
What Do We Actually Mean by ‘Mobile First’?
PR & Communications
10 Ways to Increase the Visibility of Your Online Content
PR & Communications
Digital PR Disasters and the New Crisis Communications
Marketing
The 6 Principles of Persuasive Communication
Marketing
Corporate Sustainability: What’s Trending?
PR & Communications
Managing Brand Reputation in an Online World
PR & Communications
4 Reasons You Might Want to Change Your Social Handles
Marketing
8 Extra To-Dos for Better Content Distribution
Marketing
How to Create an Effective PR and Marketing Strategy for the New Year
Marketing
Meltwater Selected for Facebook Marketing Partners Program
Marketing
Competitor Benchmarking: What It Is and Why It Is Important
Marketing
Driving Brand Promotion through Social Media
PR & Communications
5 Ways to Battle Fake News and Maintain Brand Integrity
Marketing
Boost the Wow Factor of Your B2B Content Marketing with Visuals
Marketing
3 Tips for Scaling Social Media Processes
Marketing
Is social media as a brand awareness tool right for you?
PR & Communications
Start a Trend with This Essential Ingredient
PR & Communications
5 Things a Successful Marketing Manager Does Every Morning
Marketing
Social Sidekick: Your Monthly Guide to Social Holidays
Marketing
7 Tips for a Successful Contest on Facebook
Marketing
How Social Media Listening Tools Are a Trend Forecaster’s Best Friend
PR & Communications
How to Draft a PR Job Description That Fits Your Brand
PR & Communications
Your PR SEO Super Powers
PR & Communications
Scandal! How Metrics Lead Crisis Communication by Channel
Marketing
How to Develop Content Marketing Metrics & KPIs
PR & Communications
10 Tips to Increase Link Click-Throughs on Social Media
What to use Instead of AVE – Shares
Marketing
Most Important KPIs by Funnel Stage: Awareness
PR & Communications
PR Campaign Tips: 10 Harmful Myths You Need to Avoid
PR & Communications
#MeToo – How One Tweet Inspired a Movement
PR & Communications
How to Nurture Media Relationships for Better Outreach
Marketing
4 Brands Making a Nostalgia-Driven Comeback
PR & Communications
How Social Media Went from Exciting to Ingrained in Our Lives
Marketing
Have you optimised your Facebook business page for ‘recommendations’?
Marketing
5 Types of Instagram Influencers You’ve Definitely Seen Before
PR & Communications
Using Twitter Lists for Better PR
PR & Communications
3-Steps to Social Media Holiday Strategy (With Examples)
PR & Communications
Black Friday: 3 Big Box Retailers’ Social Media Approach
PR & Communications
Best B2B Instagram Profiles
PR & Communications
Rogue CEOs: Tips on Building Trust Between PR and Top Executives
PR & Communications
Challenges of Modern Day PR Pros Versus Those of Decades Past
PR & Communications
5 Ideas to Create Holiday PR Buzz
Marketing
5 B2C vs. B2B Community Marketing Differentiators
PR & Communications
The Importance of Competitive Benchmarking in PR Strategy
Marketing
Social First Content Strategy: Start with Social, End with Success
PR & Communications