The Meltwater Blog

social media guidelines

PR & Communications

Guide: Create Staff Brand Ambassadors With Social Media Guidelines

A man holding up the word ART, with a full graphic that reads: The Art of Introductions

PR & Communications

The Art of Asking for Important Introductions

PR & Communications

First Day in PR: 6 Essential Tips for a PR Newbie from a Seasoned Pro

Data Science

AI in Communications: A Peek Inside PayPal’s Playbook

Checklist Icon

Marketing

14 Reasons Why Companies Choose Meltwater for Media Monitoring

Smartphone Instagram feed

Marketing

Boost Your Influencer Marketing with Our Top 5 NGO Influencers

micro influencers

PR & Communications

Find and Leverage Micro-Influencers for a PR Boost

Meltwater impact

PR & Communications

Measuring Every Aspect of PR’s Impact—Even Press Releases

University social media smartphone building

PR & Communications

5 of the Best University Social Feeds

Saas social media laptop on desk

PR & Communications

5 Examples of Outstanding SaaS Social Media Accounts

A screen with numerous social media and cell phone icons on it.

PR & Communications

Social Communities | The First C of Social Media Marketing

Diagonal Facebook logo on blue background with meltwater overlay.

Marketing

10-Minute Marketing Makeover - Facebook

The hunt for alternative data in the finance industry

Data Science

The hunt for alternative data in the finance industry

Nurturing media relations seeds

PR & Communications

PR Pros: 10 Strategies To Improve Your PR (Without Chasing Media Coverage)

Phone with two opposite colors in angular pattern. Tips for getting out from under an Instagram shadowban

Marketing

7 Ways to Beat an Instagram Shadowban

Sponsored post

Marketing

When to Use Sponsored Content

Marketing

How to Leverage Facebook in Your B2B Public Relations

Young, smiling woman looking at her cell phone.

Marketing

How Nonprofits Can Identify and Work with Influencers

Data Science

Netflix: Data-driven decision-making

content calendar laptop

Marketing

Content Syndication: 9 Tools and Strategies to Try

public relations questions

PR & Communications

6 Common Client Misconceptions About Public Relations

9 Elements Successful Influencer Marketing Agreements Contain2

Marketing

9 Elements Successful Influencer Marketing Agreements Contain

person on a laptop typing

PR & Communications

How to Use Black Friday to Your Business’ Advantage

how to Measure PR ROI- Align KPIs to Business Goals

PR & Communications

How to Measure PR ROI: Align KPIs to Business Goals

Man writing on a notepad while using the Meltwater platform on his laptop

Marketing

Infographic: Supercharge Your Marketing with Statistics

Marketing

Instagram for PR: Make the Most of the Platform Updates

8 Successful Communication Strategies for the Higher Education Sector

PR & Communications

8 Successful Communication Strategies for the Higher Education Sector

Being on Brand or being real? What's better for social media?

Marketing

Being on Brand or Being Real: Which Is Better for Social Media?

Executive decision making - taking control of the conversation

PR & Communications

PR Tips: Taking Control of the Conversation in a Digital World

Top PR campaigns

PR & Communications

The Top 5 PR Campaigns of 2018

Creating a Flexible Brand Voice That Still Maintains Global Consistency

Marketing

How to Ensure your Flexible Brand Voice Keeps Global Consistency

product launch

Marketing

The Ins and Outs of PR for Product Launches

History of PR

PR & Communications

The History of Public Relations

Marketing

Top CEO Social Feeds: How to Keep Your Brand on Top

successful social media strategy flirting peacock

PR & Communications

The Secret to a Successful Social Media Strategy? Flirting!

maintain brand consistency

Marketing

4 Traits of the Modern Marketer

brand credibility

Marketing

4 Steps Towards Building Brand Credibility

Social listening HR

PR & Communications

4 Ways Social Listening has Influenced HR

Post on social

PR & Communications

How Often Should You Post on Social Media?

3 Easy Steps to Using Facebook Interest Lists for Business

PR & Communications

3 Easy Steps to Using Facebook Interest Lists for Business

supply chain risk mitigation

Data Science

How to Use AI and Data for Supply Chain Risk

PR budget

PR & Communications

Making a Case for More PR Budget

screenshot of the Instagram IGTV app icon

PR & Communications

How Brands are Using IGTV

Marketing Reporting using a laptop and a screen in the office.

Marketing

How to Write a Marketing Report

Illustration of different tool icons

PR & Communications

5 Reasons Why Your PR Team Could Save Your Company’s Image

LinkedIn groups

Marketing

Are LinkedIn Groups Experiencing A Crisis?

Pro Marketing: 7 Tips for Managing a Corporate Twitter Account

Marketing

Pro Marketing: 7 Tips for Managing a Corporate Twitter Account

WhatsApp and Messenger Apps as a Marketing Tool

Marketing

WhatsApp and Messenger Apps as a Marketing Tool

social media

Marketing

When Brands Chat on Social Media

Illustration of three men running on an inclined teal running track

PR & Communications

Why Every Business Needs PR While They Grow

Making social everyone's business illustrated banner

PR & Communications

Crossfunctionality: Making Social Important Across Your Business

PR recruitment

PR & Communications

The 5-Step Process That Will Transform Your PR Recruiting Efforts

edgy brands social influencer pancakes image

PR & Communications

Edgy Brands: How to Be Sassy, but Keep It Classy, on Social

successful live stream

PR & Communications

8 Ways to Run a Successful Live Stream

Mobile first

Marketing

What Do We Actually Mean by ‘Mobile First’?

content visibility planets illustration

PR & Communications

10 Ways to Increase the Visibility of Your Online Content

PR & Communications

Digital PR Disasters and the New Crisis Communications

persuasion

Marketing

The 6 Principles of Persuasive Communication

Corporate Sustainability

Marketing

Corporate Sustainability: What’s Trending?

Man talking into a microphone and a woman looking at him, laughing.

PR & Communications

Managing Brand Reputation in an Online World

social handles goldfish bowl

PR & Communications

4 Reasons You Might Want to Change Your Social Handles

content calendar laptop

Marketing

8 Extra To-Dos for Better Content Distribution

pr strategy marketing strategy new year

Marketing

How to Create an Effective PR and Marketing Strategy for the New Year

Person holding cell phone with various social media icons displayed.

Marketing

Meltwater Selected for Facebook Marketing Partners Program

Competitive Benchmarking

Marketing

Competitor Benchmarking: What It Is and Why It Is Important

Brand promotion - social media

Marketing

Driving Brand Promotion through Social Media

burning newspaper

PR & Communications

5 Ways to Battle Fake News and Maintain Brand Integrity

lightbulb in the foreground with lightbulbs out of focus in the background

Marketing

Boost the Wow Factor of Your B2B Content Marketing with Visuals

Marketing

3 Tips for Scaling Social Media Processes

social media brand awareness

Marketing

Is social media as a brand awareness tool right for you?

Starting a trend illustration

PR & Communications

Start a Trend with This Essential Ingredient

PR & Communications

5 Things a Successful Marketing Manager Does Every Morning

Social Holidays

Marketing

Social Sidekick: Your Monthly Guide to Social Holidays

Facebook contest marketing

Marketing

7 Tips for a Successful Contest on Facebook

Social Media Listening Tools trend-spotting

Marketing

How Social Media Listening Tools Are a Trend Forecaster’s Best Friend

PR job description and PR recruitment

PR & Communications

How to Draft a PR Job Description That Fits Your Brand

Shapes next to a search box

PR & Communications

Your PR SEO Super Powers

media relations reporting

PR & Communications

Scandal! How Metrics Lead Crisis Communication by Channel

data analytics and reporting graphs on a laptop screen

Marketing

How to Develop Content Marketing Metrics & KPIs

click through rates likes smartphone

PR & Communications

10 Tips to Increase Link Click-Throughs on Social Media

What to use Instead of AVE – Shares

What to use Instead of AVE – Shares

KPIs by funnel stage: awareness

Marketing

Most Important KPIs by Funnel Stage: Awareness

Boy talking and a speech bubble with a dragon in it.

PR & Communications

PR Campaign Tips: 10 Harmful Myths You Need to Avoid

me too movement friends

PR & Communications

#MeToo – How One Tweet Inspired a Movement

Nurturing media relations

PR & Communications

How to Nurture Media Relationships for Better Outreach

Nostalgia

Marketing

4 Brands Making a Nostalgia-Driven Comeback

social media breakfast illustration

PR & Communications

How Social Media Went from Exciting to Ingrained in Our Lives

Facebook business page

Marketing

Have you optimised your Facebook business page for ‘recommendations’?

5 fashion brands using social media

Marketing

5 Types of Instagram Influencers You’ve Definitely Seen Before

Twitter customer service

PR & Communications

Using Twitter Lists for Better PR

3-Steps to Social Media Holiday Strategy (With Examples)

PR & Communications

3-Steps to Social Media Holiday Strategy (With Examples)

black friday social media shoppers

PR & Communications

Black Friday: 3 Big Box Retailers’ Social Media Approach

PR & Communications

Best B2B Instagram Profiles

building trust pr executives man head in hands

PR & Communications

Rogue CEOs: Tips on Building Trust Between PR and Top Executives

Modern day PR

PR & Communications

Challenges of Modern Day PR Pros Versus Those of Decades Past

Photo of children with Christmas hats

PR & Communications

5 Ideas to Create Holiday PR Buzz

5 B2C vs. B2B Community Marketing Differentiators

Marketing

5 B2C vs. B2B Community Marketing Differentiators

Reporting

PR & Communications

The Importance of Competitive Benchmarking in PR Strategy

Social First Content Strategy: Start with Social, End with Success

Marketing

Social First Content Strategy: Start with Social, End with Success

media relations reporting

PR & Communications

The Best Approach to Media Relations: Reporting on Your Work