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The Meltwater Blog

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PR & Communications

10 Tips to Increase Link Click-Throughs on Social Media

Perri Robinson | Feb 12, 2020
Shapes next to a search box
PR & Communications

Your PR SEO Super Powers

Michelle Garrett | Feb 12, 2020
media relations reporting
PR & Communications

Scandal! How Metrics Lead Crisis Communication by Channel

Meltwater | Feb 12, 2020
What to use Instead of AVE – Shares

What to use Instead of AVE – Shares

Hannah Williams | Feb 11, 2020
social media breakfast illustration
PR & Communications

How Social Media Went from Exciting to Ingrained in Our Lives

Jayson DeMers | Feb 10, 2020
KPIs by funnel stage: awareness
Marketing

Most Important KPIs by Funnel Stage: Awareness

Ben Jessup | Feb 10, 2020
Facebook business page
Marketing

Have you optimised your Facebook business page for ‘recommendations’?

Perri Robinson | Feb 10, 2020
Boy talking and a speech bubble with a dragon in it.
PR & Communications

PR Campaign Tips: 10 Harmful Myths You Need to Avoid

Wendy Marx | Feb 10, 2020
me too movement friends
PR & Communications

#MeToo – How One Tweet Inspired a Movement

Heather Satterfield | Feb 10, 2020
Nostalgia
Marketing

4 Brands Making a Nostalgia-Driven Comeback

Rukayyah Robun | Feb 10, 2020
5 fashion brands using social media
Marketing

5 Types of Instagram Influencers You’ve Definitely Seen Before

Nick Rogers | Feb 10, 2020
Nurturing media relations
PR & Communications

How to Nurture Media Relationships for Better Outreach

Mandy Schluensen | Feb 10, 2020
Fake followers robot

What You Need to Know About Fake Followers

Natascha Thomson | Feb 10, 2020
Twitter customer service
PR & Communications

Using Twitter Lists for Better PR

Ambera Cruz | Feb 10, 2020
PR & Communications

Best B2B Instagram Profiles

Hannah Williams | Feb 9, 2020
black friday social media shoppers
PR & Communications

Black Friday: 3 Big Box Retailers’ Social Media Approach

Nick Rogers | Feb 9, 2020
building trust pr executives man head in hands
PR & Communications

Rogue CEOs: Tips on Building Trust Between PR and Top Executives

Marla Cimini | Feb 9, 2020
3-Steps to Social Media Holiday Strategy (With Examples)
PR & Communications

3-Steps to Social Media Holiday Strategy (With Examples)

Brian Peters | Feb 9, 2020
Photo of children with Christmas hats
PR & Communications

5 Ideas to Create Holiday PR Buzz

Michelle Garrett | Feb 7, 2020
5 B2C vs. B2B Community Marketing Differentiators
Marketing

5 B2C vs. B2B Community Marketing Differentiators

Leslie Nuccio | Feb 7, 2020
Modern day PR
PR & Communications

Challenges of Modern Day PR Pros Versus Those of Decades Past

Michelle Garrett | Feb 7, 2020
Reporting
PR & Communications

The Importance of Competitive Benchmarking in PR Strategy

Michelle Garrett | Feb 6, 2020
Social First Content Strategy: Start with Social, End with Success
Marketing

Social First Content Strategy: Start with Social, End with Success

Karen Uyenco | Feb 6, 2020
media relations reporting
PR & Communications

The Best Approach to Media Relations: Reporting on Your Work

LeighAnne Manwiller | Feb 6, 2020
Getting PR Traction with Facebook Distribution of Press Releases
PR & Communications

Get PR Traction by Distributing Press Releases on Facebook

Christine Oneto | Feb 5, 2020
Abstract motherboard graphic with Instagram logo and rows of people.
Marketing

Instagram for Business: What Changed with the API?

Erica Jenkins | Feb 5, 2020
Getting PR Traction with Facebook Distribution of Press Releases
Marketing

4 Facebook Metrics Every Company Should be Measuring

Robert Rydefalk | Feb 5, 2020
Aerial view of two men at their laptops with a woman pointing to something on the one screen.
PR & Communications

PR Reporting: What to Do When Your Results Are Less Than Stellar

Michelle Garrett | Feb 4, 2020
reporting metrics kpis
Marketing

How to get your inbound marketing reporting off the ground

Mike Wolfe | Feb 4, 2020
Metric - measure
PR & Communications

5 Alternative PR Metrics Worth Monitoring

Wesley Mathew | Feb 4, 2020
audience segmentation
Marketing

How to Make Audience Segmentation Truly Personal

Asaf Rothem | Feb 3, 2020
superbowl 2020 data
Data Science

Super Bowl 2020 Data: Explore the numbers behind the big game

Alyssa Watkins | Feb 3, 2020
Brand awareness
Marketing

5 Ways To Accurately Measure Your Brand Awareness

Philippa Dods | Feb 3, 2020
Data Science

Brand Reinvention: How You Know It’s Time to Rebrand

John Boitnott | Feb 3, 2020
Futurists analysts and forecasters naval twitter feed
PR & Communications

Influential Futurists, Analysts, and Forecasters to Follow

Brian Peters | Feb 2, 2020
User-generated content influencer
PR & Communications

Five Great Examples of User-Generated Content

Hannah Williams | Feb 2, 2020
PR & Communications

How to Write the Perfect Press Release

Philippa Dods | Jan 31, 2020
Brand love - brand sentiment

Why we should all be analysing brand sentiment around our campaigns

Perri Robinson | Jan 30, 2020
Orange slice with dart on blue background. Blog post: Setting KPIs for Your Team and Your Company
PR & Communications

How-To: Setting KPIs for Your Team and Your Company

Jenny Stilwell | Jan 29, 2020
suffering in silence CARE report 2019
Data Science

The 10 Most Under-Reported Humanitarian Crises of 2019

Philippa Dods | Jan 28, 2020
Man logging into Twitter on his cell phone.
Marketing

Brand Perception: Modern Customer Service on Twitter Is Also PR

Mai Le | Jan 28, 2020
Chess pawns in a circle, with a shadow projecting the image of a crown.

5 Simple Steps to Better Internal PR

Meltwater | Jan 27, 2020
Photo of employees having a team meeting
Marketing

Build an Employee Brand Ambassador Program

Erika Heald | Jan 24, 2020
3 things to learn from beyonce's marketing strategy
Marketing

3 Things to Learn from Beyonce’s #adidasxIVYPARK Marketing Strategy

Khalipha Ntloko | Jan 24, 2020
Photo of a smartphone with a podcast running
Marketing

10 Podcasts to Enhance Empathy, Expand Your View of the World, and Help You Get Better at PR

Mai Le | Jan 24, 2020
Marketing

Brand Attachment vs. Brand Loyalty: Let’s Talk Ice Cream.

Christine Oneto | Jan 24, 2020
coca-cola can and glass bottle on a wooden table and glass with ice
Marketing

How Does Your Brand Affect Your Customers’ Personal Experiences?

Matt Goldman | Jan 23, 2020
PR & Communications

How to Hire a PR Firm | 10 Tips to Finding the Right Match

Meltwater | Jan 23, 2020
Photo of a laptop with a diagram overlay
PR & Communications

4 Massive Trends in PR and Communications

Mark Miller | Jan 23, 2020
Three paper planes flying in a straight line with one red plane flying upwards.
PR & Communications

PR Campaign vs. Advertising Campaign Differences

Clément René | Jan 23, 2020
Image of a face in blue technical shapes
Data Science

How AI-driven customer personalization is driving the top line

Leor Distenfeld | Jan 22, 2020
Data Science

How AI is Fueling Smarter Marketing Teams

Ipshita Sen | Jan 22, 2020
Three people sitting at a desk, laughing - two men, one woman, with bottles of water.
PR & Communications

3 Strategies for Integrating Regional Communications Teams

John Boitnott | Jan 21, 2020
Fintech companies twitter illustration
PR & Communications

How Fintech Companies Succeed at Twitter

Ivan Kreimer | Jan 21, 2020
A laptop on a desk with the LinkedIn homepage open
Data Science

The Ins-And-Outs of LinkedIn Influence

Christian Karasiewicz | Jan 20, 2020
10 Favorite Infographics With a Spotlight on Data-Driven Storytelling
Marketing

10 Favorite Infographics With a Spotlight on Data-Driven Storytelling

Nick Acosta | Jan 20, 2020
social media in Ramadan banner
PR & Communications

Social Media: A Guide to Building an Effective Ramadan Strategy

Munira Koshen | Jan 20, 2020
social media marketing on a budget
Marketing

4 Tips for Nonprofit Social Marketing: Small Budgets, Big Impact

Leslie Nuccio | Jan 20, 2020
Futuristic command centre
Data Science

The What, Why & How of Brand Command Centres

Perri | Jan 20, 2020
Marketing

Top Ten PR & Marketing Podcasts You Need to Be Listening to in 2022

Allison Smith | Jan 19, 2020
paid social illustration
PR & Communications

How to Use Paid Social Media Ads to Boost Earned Media

Michelle Garrett | Jan 19, 2020
social media campaigns
Marketing

Top Social Media Campaigns of 2019

Brian Peters | Jan 17, 2020
Stack of coins
Data Science

The Growing Focus on AI in Venture Capital

Meltwater | Jan 17, 2020
Airline - travel and tourism
Data Science

External data factors impacting airline profits

Leor Distenfeld | Jan 17, 2020
Marketing

3 Ways to Find Brand Advocates

Allison Smith | Jan 17, 2020
How to Use Visuals To Get More Social Media Engagement, Shares and PR
Marketing

How to Use Visuals To Get More Social Media Engagement, Shares and PR

Elena Verlee | Jan 17, 2020
Emotionally Connect with Your Audience on Social Media
Marketing

Emotionally Connect with Your Audience on Social Media

John Dosic | Jan 16, 2020
B2B content marketing strategy
PR & Communications

As PR Evolves, So Must PR Tools

Michelle Garrett | Jan 16, 2020
sustaining influencer relationships
Marketing

How to Find, Nurture and Sustain Influencer Relationships

Perri Robinson | Jan 16, 2020
brand advocacy illustration megaphone
PR & Communications

10 ways to increase brand advocacy via social media

Parneet Kaur | Jan 15, 2020
Deliveroo remains ahead of the competition by investing in resources that give it a competitive edge. However, the crux of the company’s success lies in its quick responses to customer concerns and demands, thanks to its data-driven decision-making processes.
Data Science

How Deliveroo uses Machine Learning to Power Food Delivery

Ipshita Sen | Jan 14, 2020
A group of panelists during an event
PR & Communications

Mastering Brand Crisis and Reputation

Anna Laurila | Jan 13, 2020
Effectively Communicate with Clients
Marketing

8 Ways to Effectively Communicate with Clients

Jennifer Lonoff Schiff | Jan 10, 2020
Marketing

Making the Most of Audience Engagement: Social Community Management

Jeff Justice Williams | Jan 9, 2020
India marketing campaigns banner illustration
Marketing

Tips From the Top: India’s Best Marketing Campaigns

Philippa Dods | Jan 9, 2020
Robot playing an electric keyboard, with a purple hue.
Data Science

Improving Business Processes with Artificial Intelligence

Philippa Dods | Jan 9, 2020
Data Science

What Digital Transformation Means for the Future of Retail

Philippa Dods | Jan 8, 2020
data storytelling
Marketing

5 Amazing Ways to Impact Your Audience with Data Storytelling

Elizabeth Wellington | Jan 7, 2020
Data Science

5 Ways AI Is Transforming Digital Marketing

Bonnie Harris | Jan 7, 2020
localize social media campaigns
Marketing

How To Localize Social Media Campaigns

Joao Romao | Jan 7, 2020
Modern Marketing Team

6 Essential Roles of the Modern Marketing Team

John Boitnott | Jan 6, 2020
Data Science

Using Alternative Data & External Signals for Decision Making

Perri Robinson | Jan 6, 2020
Healthcare B2B companies Twitter scientists
PR & Communications

3 Innovative Ways Healthcare B2B Companies Use Twitter

Ivan Kreimer | Jan 5, 2020
5 Blogging Mistakes That Make Your Readers Switch Off
Marketing

5 Blogging Mistakes That Make Your Readers Switch Off

Kimberley Schollick | Jan 3, 2020
Data Science

How To Understand Your Consumers’ Voice With Review Tracking

Mimrah Mahmood | Jan 3, 2020
Crisis Management illustration
PR & Communications

5 Signs of Greenwashing—And How to Avoid Doing It Yourself

John Boitnott | Jan 2, 2020
Man working on a laptop and making notes in a book on the side.
PR & Communications

PR in the Boardroom: Winning Over The C-Suite

John Boitnott | Jan 2, 2020
christmas ads
Marketing

The History of Christmas Ad Campaigns in the UK (and 2019’s top 5)

Becca Challis | Jan 2, 2020
Data Science

Globally Standardized KPIs for Enterprise Comms Reporting

Erika Heald | Jan 2, 2020
PR & Communications

How Far We Have Come in Teaching Communications

Karen Freberg | Jan 1, 2020
Success with PR Agencies: Six Tips from Agency Owners on How to Make the Most of What They Offer
PR & Communications

Success with PR Agencies: Six Tips from Agency Owners on How to Make the Most of What They Offer

Michelle Garrett | Jan 1, 2020
A photo studio with a fan and a light pink background. When gathering competitive data, you should also focus on marketing campaigns and promotions of your competitor.
Marketing

Gary Vaynerchuk’s Top 4 Marketing Mantras

Philippa Dods | Jan 1, 2020
How to Appropriately Respond to Negative Reviews Online
PR & Communications

5 Things to Do When Your Business Gets a Bad Review

Amanda Clark | Jan 1, 2020
Marketing

Infographic: Should I Trendjack on Social Media?

Mai Le | Jan 1, 2020
social media updates
Marketing

Latest Social Media Updates to Be Aware of 2018

Hannah Williams | Jan 1, 2020
Fjord product release
Company News

Everything you need to know about our Fjord Product Announcement: Advancing Analytics to Insights

Allison Smith | Jan 1, 2020
Marketing

3 Customer Interview Tips for a Great Case Study

Yariv Rabinovitch | Jan 1, 2020
What to Consider Before Deciding on a Multiple VS Single Vendor Approach
Data Science

Managing your Global Brand’s Digital Footprint: Deciding on a Multiple VS Single Vendor Approach

Perri Robinson | Jan 1, 2020
Marketing

How to Use Instagram Hashtags Strategically

Jenn Herman | Dec 26, 2019
Marketing

Key Lessons from Asia's Best Social Media Campaigns of 2019

Violet Zhang | Dec 19, 2019