The Meltwater Blog

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Data Science

What Is Data Analytics? [Beginner’s Guide 2022]

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Data Science

An Introduction to Database Normalization

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Marketing

UGC Guide: What is User-Generated Content?

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PR & Communications

The CEO Echo | April 2022 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

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PR & Communications

Social Media Comments Guide: How to Respond to Instagram Comments

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PR & Communications

How to Conduct a Media Impact Analysis

A search bar, video, and other icons appear on a smartphone screen in this image for a blog about content marketing.

Marketing

What Is Content Marketing, and Why Is It King?

The Twitter logo appears on a 3D blue tile in this image for a blog about Twitter stats for marketers and brands.

Marketing

34 Twitter Stats Marketers Need To Know in 2022

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Marketing

31 YouTube Statistics Marketers Need to Know in 2022

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PR & Communications

The CEO Echo | March 2022 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

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Marketing

The Guide To Marketing Automation

A woman and a man standing beside a telescope. The man is looking through the lens while the woman points in the direction he should be looking. The pair are looking for a new social listening and social media management platform to grow their brand.

Marketing

The Best Sprout Social Alternatives 2022

A megaphone and notification symbols pop out of a laptop screen in this image for a blog about user-generated content examples.

Marketing

The Best User-Generated Content Examples & Ideas

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Data Science

The Ultimate Guide to Master Data Management

Looking for an alternative social media management solution? This image of a man holding a giant magnifying glass represents how monumental that search can feel. In this blog, we explore alternative social media solutions to Tailwind.

Marketing

The Best Tailwind Alternatives 2022

A rocket ship taking off from a laptop keyboard. This image is being used for a blog on how Business Intelligence can improve your corporate strategy.

Data Science

How Business Intelligence Can Fuel Your Efforts

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Marketing

4 Ways to Understand Consumer Behaviour Through Data-Driven Marketing

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Marketing

Instagram Video: How to Use IGTV for Your Social Media Strategy

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Marketing

Fake Instagram & Twitter: What You Need to Know About Fake Followers

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Marketing

The Ultimate Brand Awareness Guide 2022

brand tone of voice

Marketing

The Ultimate Guide To Finding Your Brand's Tone of Voice

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PR & Communications

50 Metrics to Measure Your Content Marketing Campaign

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Marketing

How to Create an Infographic [for Non-Designers]

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Marketing

How to Use Instagram Ads — A Guide for Marketers in 2022

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Marketing

How to Get Verified on Instagram

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Marketing

The Complete Guide to Instagram Stories

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Marketing

How to Use an Influencer Marketing Hub

Meltwater won seven awards from G2. Here two badges displaying the awards for Best Marketing Products and Best Software are featured in the center of the image with text above that reads, "2022 Best Software Awards".

Company News

Meltwater Celebrates G2 Best Software Awards Wins

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Marketing

The Full Guide To LinkedIn Management: SSI, Posting & Showcase Pages

Silhouettes of different women from a number of cultures and backgrounds. This image is being used for a blog on International Women's Day 2022 from Meltwater.

Company News

Happy International Women’s Day, 2022!

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Internal Communications – Key to a Successful Business & Happy Employees

Cartoon image of clipboard with checklist and pencil against a pink background. Main image for blog post on creating a media database for maximum PR ROI

PR & Communications

Media Contacts & Database: How to Create A List Of Journalists

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PR & Communications

CEO Communications: Building & Maintaining Trust

Data Visualization Designed for PR and Comms Professionals

Data Science

Top 5 Data Visualization Tools of 2022 and beyond — And They’re Free

A person wearing a yellow glove holding a squeegee and wiping away a section of bubbles that are in the shape of a cloud. Today, most marketers store their customer data on a cloud-based software, which is why this image was selected for this blog by Meltwater on how to clean your cloud-based data.

Data Science

How to Use Data Cleansing & Data Enrichment to Improve Your CRM

AI in marketing comes with the promise of getting insights from data faster. Here in this image, we can see a stylized version of a bar graph with a lightbulb leaning against the chart.

Data Science

AI in Marketing: Why AI-Powered Insights Are Important for Marketing in 2022

Image with a hand holding a phone surrounded by social media symbols. Blog post image for Important Influencer Marketing statistics

Marketing

The Most Important Influencer Marketing Statistics for 2022

An illustrated dashboard with icons like a piechart, person, and blog on the cartoon-like chart. This stylized version of a report is an example of a piece of B2B content marketing.

Marketing

Tips & Tricks for Better B2B Content Marketing

This image depicts a keyboard with pink keys and a pink search bar hovering above. The image is being used to describe the process a customer begins with when researching products, and this blog on How to Write SEO Optimized Content can help get your content seen by your customers during this research.

Marketing

How to Write SEO Optimized Content

An illustrated image of an imaginary digital world where cartoon people are popping out of several screens. The people are interacting with icons representing some of the biggest marketing trends of 2022, like AR, VR and social media.

Marketing

Marketing Trends To Watch in 2022

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PR & Communications

The CEO Echo | February 2022 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

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PR & Communications

The CEO Echo | January 2022 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

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Marketing

A Guide to Creating a Facebook Business Page

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Marketing

The Perfect Agency Pitch: How to Land New Business with Competitive Intelligence

neon social media symbol showing zero likes. Top social media statistics for marketers in 2022 blog post.

Marketing

70+ Social Media Marketing Statistics for 2022

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PR & Communications

Online Reputation Repair: Everything You Need to Know

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Marketing

Metaverse - How will virtual spaces be used in the future?

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Marketing

How Will Leading Agencies Use Meltwater In 2022?

There is a goal to every customer journey and this image of a giant map pin symbolizes that goal point.

Marketing

Customer Journey Guide: Why and How to Create a Customer Journey Map

A graph of stars set against a purple background. Giving something a 5-star review is an indication of quality and can boost a businesses reputation, which is why this image is being used for a blog on How a Business Can Create and Maintain a Good Reputation

PR & Communications

Business Reputation Management: How to Create and Maintain a Good Reputation

A giant checklist with two items checked off the list. A PR manager has a number of tasks to do in their day, so having a clearly defined checklist is critical to executing on a public relations strategy.

PR & Communications

The Basics of Public Relations (PR): Meaning & Examples

A pie chart with a magnifying glass focused on a segment of the data. It's always important to analyze the trends and data around your industry, so in this blog, we dive into the top PR statistics for 2022.

PR & Communications

20 Most Important PR Statistics for 2022

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PR & Communications

The CEO Echo | December 2021 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

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PR & Communications

5 Lessons From Netflix’s Public Affairs Strategy

An image of  the number 2022 with the zero represented by a bullseye with an arrow going through it. This image is being used within a blog on how to create a PR strategy ing 2022

PR & Communications

How to Create a PR Strategy in 2022

Slightly open pink envelope on light pink background. Header image for blog post: why you need an internal newsletter

PR & Communications

Why Your Organization Needs an Internal Company Newsletter

Group of lightbulbs with one yellow colored in the middle signifying a PR trend amongst the bunch.- TJ to update

PR & Communications

5 Massive PR Trends in 2022 Your Brand Should Be Dominating

Three colorful arrows cut out of paper pointed upwards. The arrows are meant to reflect the direction of a graph that you might find after creating a PR or marketing report.

Data Science

The Big Reporting Guide: Why It's Important And Which Types Exist

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Marketing

The What, Why And How of Sentiment Analysis

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Marketing

The State Of Print Monitoring With Meltwater

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Marketing

Building An Integrated Social Media Management Plan

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Marketing

Understanding the Chinese Social Media Landscape

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Marketing

How To Create Media Monitoring Analysis Reports

A small red heart in the center of the image with several larger hearts behind it, like ripples in the water. This image is being used for a blog on The 8 Best Reputation Management Companies 2022

PR & Communications

The 8 Best (Online) Reputation Management Companies 2022

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Marketing

How To Measure & Analyse Media Coverage

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Marketing

TV & Radio Broadcast Monitoring with Meltwater: Everything you need to know

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PR & Communications

The CEO Echo | November 2021 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

TJ to Update - Best interactive social posts.

Marketing

The Best Interactive Posts For Social Media 2021

White Twitter bird over light blue background. Twitter marketing strategy blog.

Marketing

Creating a Twitter Marketing Strategy in 2022

Four puzzle pieces that are all connected, like the perfect team. This image is being used as the header image for a blog that describes How To Build An Effective Team.

Marketing

Teamwork Guide - How To Build An Effective Team

An illustration of a red traffic cone that has two white stripes on it. A traffic cone, like this, often acts as a warning signal, which it is being used as the header image for a blog on Barriers to Effective Communication & How to Overcome Them.

PR & Communications

Barriers to Effective Communication & How to Overcome Them

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Marketing

Social Media Trends 2022: What You Need to Know

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Marketing

How To Use Meltwater As A Research Tool: Agency Edition

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Marketing

Influencer Marketing on Instagram, LinkedIn, Facebook & YouTube

A pink typewriter in the center of the image with a blank white piece of paper sticking out of the top. When writing a story, every storyteller begins with an empty blank piece of paper, and this blog post describes the process of the art of storytelling.

Marketing

Creating A Brand Story With The Art of Storytelling

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PR & Communications

The CEO Echo | October 2021 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

A blue boxing glove against a solid pink background. This guide will help you understand the concept of Competitive intelligence and how CI can benefit your business so you can fight off the competition.

Data Science

Competitive Intelligence: Always Know What Your Competitors Are Up To

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Marketing

Increase your Social ROI with Consumer Insights

A giant Instagram logo with a pink background. This image is being used in a blog post announcing the release of scheduling and publishing for Instagram Stories and Carousel posts through Meltwater.

Company News

Product Update: Scheduling Instagram Stories and Carousel Posts

Three cartoon renderings of credit cards in pink, orange and yellow on a solid purple background. If your influencer marketing campaign is successful, then your customers are likely to pull out their credit cards for real.

Marketing

The Definitive Guide to Influencer Marketing

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Marketing

6 Tactics For Optimizing Customer Experience

Pink old fashioned movie camera on light pink background. 50 video ideas for brands

Marketing

50 Delightfully Simple Video Content Ideas for Your Online Business

Customer loyalty is hard to achieve, and this image of a maze from above with a heart in the center perfectly represents the tireless journey marketers must embark on to achieve customer loyalty.

Marketing

How To Build & Maintain Customer Loyalty

An image of a white chat bubble with five stars in the center. The stars are cut out of the paper chat bubble so that you can see the blue background underneath. The image represents an online review that marketing teams may find or manage using an online reputation management software.

PR & Communications

The Best Online Reputation Management Services & Software 2022

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PR & Communications

6 Metrics Journalists Need To Know For Data Storytelling

A mold of a human head but the face itself is missing. Instead, there is a hole with a lightbulb in the center. The image is like looking inside of a person to see what ideas they are thinking up, which is what this blog about the most innovative social media posts of 2022 is all about.

Marketing

The Most Innovative Social Media Content Ideas 2022

TJ to Update - Communication bubbles.

PR & Communications

The Best Communication Channels for Businesses

The path to social media management success involves several steps. In this blog post, we outline that process. This image depicts a series of steps with a gold trophy at the top.

Marketing

Social Media Management [Tips to Elevate Your Brand]

A 3D rendering of four sets of stairs that all meet to form a platform. This image is being used on a blog that describes the steps involved in building brand equity.

Marketing

Brand Equity: What it is and how to build it

Bright yellow soda can with straw, on pink background. Blog post on definition of brand ambassadors

Marketing

What Are Brand Ambassadors and Why Are They Important?

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Marketing

A Quick Dive into Co-Branding

Two chat bubbles (one orange and one blue) are floating in the center of the image. Maintaining open lines of communication is essential for businesses to operate smoothly. This blog explains the importance of internal communications for businesses and the various tactics companies can use to ensure information is following throughout departments.

PR & Communications

How to Build an Internal Communication Strategy for Your Businesses

A large telescope set against a light teal backdrop. The telescope is a visual metaphor for the process of monitoring brand mentions on the internet, which is known as brand monitoring.

PR & Communications

Brand Monitoring: How to Keep Track of Your Brand Mentions

A group of six small pink pencils and a large red pencil with a lightbulb on top of it. This image describes the process a writer or marketer may go through when developing content marketing ideas.

Marketing

How to Come Up with Ideas for Content Creation

A giant letter "T" with various icons and widgets hovering around it, like a pencil, a pie chart, and a graph. These icons that are involved in the editing of the letter "T" are part of the design process a designer might undergo in a brand management exercise to ensure that the size, color, and style of the letter "T" match the brand's guidelines.

Marketing

What is Brand Asset Management and How to Leverage It?

This blog is a guide on how to come out on top when it comes to product branding, so this image of a pink chess piece sat atop a stack of books with fallen pawn chess pieces around the books demonstrates the winning strategy one can gain from reading this post.

Marketing

Product Branding: Definition, Examples and Strategy

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PR & Communications

How Social Media is Impacting the Philippines Political Landscape

A stylized illustration of a landing page with a magnifying glass hovering over the page's search results looking for qualified marketing leads. Lead generation is a process that requires analyzing who is engaging with you marketing campaigns, emails, and ads in great detail.

Marketing

A Marketer's Guide to Lead Generation (New Tips & Strategies)

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Marketing

How To Perform A Competitor Analysis

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Marketing

2020 Tokyo Olympics: Social Media Briefs of Southeast Asian Athletes