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Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

With more than 2.78 billion users of the personal messaging app WhatsApp in the world, it’s no surprise that marketers are tapping into this audience for their campaigns. 

When social media giant Meta (formerly Facebook) acquired the service in 2014, it represented a huge coup for the company, integrating their social media platform with the world’s largest personal messaging communication service. 

Meta has big plans for the future of WhatsApp, which means businesses need to incorporate WhatsApp marketing into their social media marketing strategies. So where do businesses start when using WhatsApp to generate more leads?

Organizations Using WhatsApp for Business

WhatsApp is a personal messaging mobile app where you can communicate with your networks and social circles. It is free for users to download and use. The app supports voice and video calls, group chats, and runs a desktop version as well. Users can also share various media types such as videos, GIFs, PDFs, and geo-locations. Furthermore, WhatsApp calls can be made internationally as long as the user has data or a WiFi connection.

All the user needs to do is to download WhatsApp in Google Play or the App Store, punch in your details, and it will automatically synchronize your contacts into its system. That means businesses can now immediately access their networks within the app and communicate with their customers. To access the desktop version, simply scan the QR code and you’re ready to go.

From here, businesses can set up a bespoke WhatsApp marketing campaign to further enhance their strategies. You might be wondering, “Is WhatsApp technically social media?” The communications app is fundamentally social in its function and businesses can employ it as a form of marketing software. 

Marketing through WhatsApp allows you to create more personalized experiences for your customers. Now, let’s dive into how businesses can engage with their customers through WhatsApp marketing.

So, how can a personal messaging app like WhatsApp help your business? First and foremost, its huge user base should be a convincing reason for marketers to explore how they could leverage the tool. Every day there are millions of conversations and chat groups discussing any topic conceivable — and your brand could easily be one of them.

Establishing your business on WhatsApp is advantageous because the conversations on the personal messaging app are, well, “personal” in nature. Directly interacting with your customers through a communications app can help you quickly build stronger relationships with them. The ability for customers to instantaneously access your business means WhatsApp can be an important part of your marketing strategy.

Communication on WhatsApp works on three levels:

Personal, one-on-one conversations between two entities

Broadcast lists to a large group of users

Depending on your business goals, all three modes could play valuable roles in your marketing.

One-on-one conversations with your customers undoubtedly deliver the most personalized version of customer service. Customers expect to be able to reach a business representative if need be, and WhatsApp provides a simple, efficient method of doing so.

Group chats promote better interaction between the different parties on both sides of the business. Businesses can respond to requests and queries quickly. Brands can suggest newer solutions and introduce new products to their customer base through WhatsApp. 

Finally, broadcast lists let you make announcements like product launches, sales promotions, and more to customers who have a vested interest in your services. Marketing campaigns and customer retention programs can be disseminated in double time.  

Tip: Here's everything you need to know about the WhatsApp Broadcast function.

The popularity of personal messaging apps is here to stay. A Global Web Index study showed that the majority of communication app users (84%) now share information online. WhatsApp and its parent company’s proprietary personal communication app Facebook Messenger alone collectively corner the market with more than 3.3 billion users. Businesses cannot, and should not, ignore this fact.

WhatsApp users are diverse. Businesses need to recognize the benefits of this marketing opportunity. In the US, approximately 98 million people use the app, while India represents the biggest market with 390 million users. As if that weren’t compelling enough, more than 200 million businesses use WhatsApp Business every month.

WhatsApp works primarily as a private messaging service and this personalized domain accentuates the experience for a user. Social media platforms such as Facebook and X (formerly Twitter) enhance businesses’ public profiles whereas WhatsApp lets them focus on private connections. This advantage strengthens the relationship between businesses and their customers.

Businesses need to tap into the marketing opportunities that WhatsApp offers. Despite its initial introduction as a communication service for family and friends, WhatsApp has gradually optimized its functions for commercial and business use. 

Businesses can send notifications to their customer base about their new products, updates on their opening hours, or even disruption of services in case of emergencies. This direct connection seamlessly presents customers with vital information about your business and allows them to act accordingly.

WhatsApp group chats and broadcast lists do have some limitations:

Group chats can have a maximum of 1,024 members

Broadcast lists can only include up to 256 users

However, there are ways that businesses can use these limitations to their advantage. One way is to compartmentalize your customer base. This is a significant advantage because it gives businesses the ability to set up chat groups or broadcast lists on WhatsApp based on certain specifications. 

Businesses can group various clients and customers based on their industries, departments, or even interests. This gives businesses the ability to better cater to specific audiences within the sub-categories.

WhatsApp offers a couple of different solutions designed specifically for businesses. The WhatsApp Business app is meant for small businesses, giving them the ability to communicate directly with hundreds of customers through a single device. The Business app is free to use and features limited customization and integration with other tools.

For businesses with larger and more complex customer bases, the WhatsApp Business Platform gives you the power to interact with millions of customers at a time. The Business Platform offers more robust features, including the ability to send media with messages and add quick reply buttons for customers. Plus, the Platform’s API allows you to integrate WhatsApp with your existing tech stack, such as CRM and marketing systems like Hubspot.

Tip: Learn more about the benefits and value of APIs right here.

So, what does the future of WhatsApp Business look like? Meta Founder Mark Zuckerberg has indicated that the messaging app will play a critical role for Meta moving forward. In November 2023, Zuckerberg told The New York Times that WhatsApp is the “next chapter” for Meta and could be pivotal for business messaging in general.

In 2023, WhatsApp launched Channels, a broadcasting tool to help brands and communities instantly reach more people at once. Channels’ one-way broadcasting capabilities allow businesses to send text, photos, videos, stickers, and polls to groups of people. This is an opportunity for brands to grow their reach and boost customer engagement. WhatsApp Channels are available in over 150 countries boast a variety of new features, including:

Enhanced Directory allows you to find channels and content that are automatically filtered based on country and preferences. You can also view new, popular, and most active channels based on follower count.

Reactions allow you to react and give feedback with emojis. Your reactions will not be visible to followers.

Editing allows you to maintain and make changes to your updates for up to 30 days before they’re automatically deleted.

Forwarding allows you to forward Channel updates to chats or groups. This feature includes a link back to the Channel so people can get more information.

WhatsApp channels present businesses with a unique opportunity to connect with customers. Here are a few of the potential benefits:

Increase customer loyalty through long-term relationships

Channels is just one of the many innovations WhatsApp introduced in 2023. During a global event in Mumbai in October 2023, the company also launched new features to help businesses be more efficient in WhatsApp chats.

With Flows, businesses can offer more services like quickly choosing a train seat, booking an appointment, or placing a food order, without leaving the chat with your business. The feature provides businesses with menus and customizable forms to fit your needs, so you can provide customers with a more seamless experience.

WhatsApp has made it easier for users in India to complete purchases directly within a chat. Now, customers in India can add items to their cart and submit payment via credit card, debit card, and all supported Unified Payment Interface (UPI) networks. This functionality is also supported in both Brazil and Singapore.

Businesses on WhatsApp can also get verified through Meta so that customers can be certain they’re chatting with the right business. In addition to a Meta Verified badge, verified businesses will also gain access to premium features like a custom WhatsApp page that can be found via web search. Verified users also get multi-device support, so multiple employees can respond directly to customers.

These companies have found success using WhatsApp for business purposes. Use these examples as inspiration for you own WhatsApp business strategy!

In Indonesia, tech giant Lenovo needed a more efficient way to encourage customers to book repair appointments themselves. By empowering customers to self-manage these appointments, Lenovo hoped to increase booking rates while also increasing customer engagement and satisfaction. 

With the help of WhatsApp Flows, Lenovo was able to create an efficient self-service support channel for their customers. The Lenovo team enabled customers to quickly book and manage their technical service appointments without ever leaving WhatsApp. 

By letting customers easily book appointments through WhatsApp, Lenovo drastically reduced wait times from walk-in customers in their retail stores.

Within three months of launching WhatsApp Flows, conversion rates of customers booking appointments in WhatsApp were more than 8 times higher than on Lenovo’s website. 

In fact, the new WhatsApp booking method led to higher customer satisfaction scores while improving Lenovo’s internal resource management.

With the help of a WhatsApp business account, online travel booking website Klook generated more positive feedback and a higher program adoption rate in the Asia Pacific region. Using WhatsApp Business API, Klook was able to increase customer satisfaction and retention through timely notifications.

Capitalizing on the popularity of WhatsApp use in the region, Klook integrated its services with the platform to better serve its customers. Customers were more responsive to timely status updates on bookings, especially since many customers were already natives within the WhatsApp ecosystem.

Alternatively, fast food chain Pollo Campero implemented its ordering system through a WhatsApp Business account. The business wanted to streamline its ordering and delivery processes without using external service providers. The company partnered with Yalo to develop an AI-powered customer engagement system and rolled it out into WhatsApp.  

This move allowed Pollo Campero to personalize their service with customers, boost orders and increase profit margins. The business also learned more about their customers through the messaging app by studying their preferences. These insights ultimately helped to develop marketing strategies promoting new products and keeping customers informed.

With all these new developments in WhatsApp, businesses need to act on these opportunities to boost their marketing and customer engagement. Undoubtedly, businesses can pounce on this advantage by implementing marketing campaigns and incorporating WhatsApp Business API. 

As WhatsApp continues to develop its functions and integrate services with social media giant Meta, there is still space to implement advertising campaigns and customer retention programs. Many businesses are jumping on the WhatsApp bandwagon, it is time for your business to do so too.

How To Use WhatsApp for Business in 2025

Learn how to successfully use Meltwater Influencer Marketing, aka. Klear to support your influencer marketing goals:

Part 1: Dashboard - Discover how to navigate your Klear dashboard

Part 2: Find Influencers - Learn how to find the perfect influencer using Meltwater Influencer Marketing

Part 3: View Influencer Profiles - Analyze and vet influencers by reviewing performance and demographic data

Part 4: Campaigns: Learn how to leverage Klear for all campaign management and influencer collaboration needs

Part 5: Monitors - Use monitors to stay updated on industry trends and competitor activity

Part 6: Recruit - Learn how to leverage Klear for eCommerce goals

Please note: As of April 2024, the Klear brand and website will become fully integrated into Meltwater. Learn more about how Klear is Now Meltwater.

Once you log in to your Meltwater Influencer Marketing account you will be directed to your Klear dashboard.

You should think of your dashboard as your central hub on Klear. Your dashboard visualizes your recent campaigns and Klear monitors and offers shortcuts to the influencer discovery, and analysis features.

Find Influencers With Klear

Our influencer discovery portal is your go-to resource for discovering new influencer collaborations. Here you can use our smart search filters and identify influencers that perfectly match brand values and campaign objectives.

Before getting started it is important to understand that a strong influencer is not just someone with a large follower count. Rather, it is a social user that has a strong audience and impressive performance metrics. Our discovery filters are the best way to find the strongest influencer for your next campaign.

Klear influencer discovery filters are designed to ensure that you are finding influencers that best support your needs. One of the key advantages of running an influencer campaign is the ability to specifically target niche audiences. With Meltwater's influencer discovery capabilities, you can find influencers whose audience aligns with brand goals.

First, set the social platform you are running the campaign on and then set your discovery filters.

The Topic filter indicates the area in which your desired influencer is a thought leader, creates a majority of their content around, generates engagement, and has a relevant and interested audience.

Examples of Topics are yoga, fashion, DIY, parenting, travel, etc.

The location filter indicates where your desired influencer’s audience is located. This comes in handy if you are running a location-based campaign.

Influencers have the ability to authenticate their social media profiles on Klear, thus becoming Vetted influencers. This means these influencers have a registered Klear account and are familiar with collaborating on Meltwater Influencer Marketing.

If an influencer is not Vetted, don’t worry! You will simply send them an invitation and they will be onboarded to Klear in a matter of seconds.

If you would like to find influencers that have past collaborations with a specific brand ( i.e a competitor or industry leader), simply put the band’s @handle in the brand search filter. This will render all influencers that have participated in a branded collaboration with the brand.

This filter is great for finding an influencer who has collaborated with brands that share your values. Or for performing an influencer marketing competitor audit, to better understand the influencer marketing strategy of your ecosystem.

Social influence is determined by a number of factors, and follower count is just one of the many important factors you should use when vetting an influencer. In fact, our research has proven that follower count and content exposure have little to no correlation. For this reason, we have an AI algorithm that identifies social influencers and creates a 0-100 score known as the Klear Influencer Score.

TL;DR the influencer filter lets you determine the level of influencer you would like to collaborate with; Nano, Micro, Macro, and Mego. All levels are impacted by a number of factors including follower count, Influencer Score, and engagement metrics.

If you have a preferred gender for your desired influencer you can filter your discovery results by gender. Our current gender options are “Women and Men”.

The audience location filter lets you identify influencers whose audience is based in a specific location. This filter is important because an influencer’s location does not always indicate the audience’s location. And, it ensures that your collaborations are super targeted.

The audience age filter enables you to discover influencers with an audience that aligns with campaign objectives. For example, if you're targeting Gen-Z, you can set the audience age filter to 18-24, and the influencers with a majority of followers in this demographic will be rendered.

Tip: Learn more about influencer marketing for Gen Z.

Once you’ve set your discovery filters and rendered relevant influencers, it’s time to select desired collaborations. If you spot an influencer that you think would be a perfect fit for a campaign click the “add to campaign” icon. You can either add the influencer to an existing campaign or create a new campaign.

If you think an influencer looks like a good fit for your brand, but not for your current campaign, you can set a tag and always come back to them later. Influencer tags are color-coded, and multiple influencers can receive the same tag.

Your discovery results will render the top 50 influencers that align with your search filters. The search result page will offer a preview of the influencer’s profile including audience demographic data, follower count, and past collaborations.

Think of the Profile tab as your shortcut to all your relevant influencers. Here you can view all of your tagged influencers and all of the influencer profiles you’ve recently viewed.

In the search bar, add your influencer’s @handle and their profile will appear in the drop-down. If you would like to learn more about the influencer, click on the influencer’s name and a new tab will open with the influencer’s complete profile. Here you can learn everything you need about a potential collaboration to ensure proper vetting. Within your influencer’s profile page, you will see five tabs; Overview, Content, Demographics, Network, and Manage.

When you arrive on an influencer profile page, by default you will view the Overview section of their profile. This offers you an overview of all the essential insights you need to vet your influencers including; engagement, top content, brand safety, and network overview. Once you see something interesting, you can then get a more comprehensive look at the insights by investigating their profile.

A critical element of the Overview tab is the Brand Safety feature. This capability can detect whether collaborating with an influencer presents any risk and if an influencer aligns with your brand values.

Our AI algorithm can determine the authenticity of an influencer's audience (i.e. fake influencers), and if any suspicious practices have occurred like auto-liking bots or pods. Additionally, you can set a list of suspicious keywords to identify if an influencer has posted any content that contradicts brand values.

The content section is where you can review an influencer’s past collaborations and assess top-performing content. Such insights are perfect for ensuring value alignment, and confirming that an influencer does not have controversial collaborations. Additionally, reviewing performance metrics of top-performing content will allow you to set realistic expectations of campaign content.

All content can be granularly filtered by time frame or sponsorship.

A key element of a successful collaboration is ensuring an influencer’s audience aligns with your campaign target. For example, if you are targeting Gen-Z males but an influencer’s audience is mainly Millennial females, then that would not be the right fit.

The demographic tab will show you an overview of an influencer’s audience. This includes age demographics, dominant gender, top city, top country, and most relevant hashtags.

Another important way to vet a potential collaborator is by reviewing the strength of their audience. Rather than understand the audience demographic, this step will help you understand the relevant influencers within their audience. Meaning, not only are you engaging with a relevant audience, but with strong social media users. It’s a win-win all around.

The Network tab will render the most influential users in an influencer’s audience. You can assess followers’ influence by their Klear Score, and look to see if they have participated in branded collaborations.

Under the manage tab, you can see relevant information about an influencer that you or a teammate has updated. This information ensures that everyone is fully prepared to enter a collaboration.

Once you’ve identified the perfect influencers, all influencer management and collaboration will take place in the campaign tab. This is where you will invite influencers to join your campaign, communicate directly with your influencer, approve content, process payments, and measure the impact of your influencer campaign. Seamless collaboration is critical for the success of your campaign, and Meltwater ensures that all stages of your campaigns will run smoothly and transparently.

Manage Campaigns in Meltwater Influencer Marketing

When entering the Campaign tab, you will see all of your existing campaigns. Each campaign has its own name, relevant keyword, #hashtag, or @brand for monitoring, and a blue icon will indicate any new campaign posts.

Invite influencers to collaborate on Klear

Simply click on a campaign to begin working and collaborating.

Once you enter a campaign you will see a list of all the influencers you have added to the campaign during your vetting process.

If the campaign is live you will see the number of posts the influencer has contributed to the campaign, as well as relevant influencer insights which can be customized to best suit your experience.

This is where you can view the status of each influencer, review budgets, and identify which team member owns the influencer relationship. This is great for ensuring team transparency.

Here you will see a macro view of the progress of your campaign management.

Meltwater Influencer Marketing User Guide: Getting Started on Klear!

It’s no secret, one of our favorite things about influencer marketing is the role this channel has played in upending antiquated standards of beauty and paving the way for inclusive representation. There are many reasons for this, but a primary one is that Millenial and Gen-Z social media users are extremely value-driven.

What does this mean? We’ve spoken before about value-based influencer marketing and the importance of brands incorporating diverse partnerships into their strategy. TL;DR, 71% of consumers prefer to purchase from a brand that supports their brand values, meaning it is extremely important that brands are able to convey their values through marketing initiatives. As many consumers believe in the importance of diversity, it’s critical for brands to partner with many different types of influencers.

And, diversity does not just imply racial diversity. It means establishing partnerships that represent gender, age, body, and physical diversity. The effects of such inclusive representation are monumental. Not only does it convey that there is not just one way to be beautiful, but creates a narrative that everyone is deserving of praise, attention, respect, and love.

So, this Valentine’s day we are celebrating influencers who share the message of loving the skin you’re in!

Ashley and Malori are a lesbian, plus-size couple influencer account who together makeup @mailleyinlove, an Instagram account dedicated to sharing their relationship journey. The couple believes in the importance of showing their relationship to destigmatize LGBT+ love and offer visibility for young children coming to terms with their sexuality. Additionally, as two fashion lovers, they snap great shots in fun outfits, 100% proving that being plus-size and being fashionable are not mutually exclusive. 

Past Collabs: ZOLA, Lane Bryant, and Clarks

I know there is something very old about saying, “kids have it easy these days.” And, with a global pandemic and global warming, I’m not sure if it’s true. But, they definitely are more woke and have great content creators like Miah Carter, a body positivity advocate whose content is sure to bring a smile to your face. From make-up tutorials to videos about loving yourself a little more, her content authentically sprinkled with all of the important messages that brands should convey to their clients.

Past Collabs: prettylittlethings, boohoo, Fashion Nova

hope this made you smile 🥰 , tag someone to needs to see this ! #smile #relatable #bodypositivity #selflove

Jammi Raines is a trans-man who is not afraid to open up online. He represents one of those special types of YouTubers who are able to connect with their audience on a deep and personal level due to their blunt honesty. He shares deeply personal videos about his journey, which helps to shed light on the trans experience and offers guidance for those looking for advice. 

Past Collabs: Bio-Oil, Cetaphil, Dove Men

COMING OUT AS TRANSGENDER TO MY SISTERS IN-LAW

The word impressive doesn’t do Chelsea Warner justice. At birth, she was diagnosed with down syndrome, which is a genetic disorder that not only causes intellectual disability but decreased muscle tone. However, Chelsea “proved her doctors wrong”, and went on to become a 4X Special Olympic Champion and 2X World Champion gymnast. Her story is so inspiring, and she has become an extremely important advocate for disabled adults.

Past Collabs: aerie, Teen Vogue, Tommy Hilfiger

Helen, aka Baddie Winkle, is living proof that “age ain’t nothin’ but a number.” Her Instagram bio reads Stealing Ur Man Since 1928. It’s kinda all you need to know, she is the type of queen that makes you snap your fingers and scream, “yas!” 

Past Collabs: MTN Dew, Capital One, Happy Socks

Are you loving everything you’ve just seen, and ready to share some positive vibes with diverse influencer collaborations? Perfection! Schedule a call with one of our influencer marketing experts and learn how to identify influencers that support your brand values.

This Valentine’s Day We Love Self-Love: Top Diverse Influencers We Love

Identifying the perfect influencer for a campaign is no small undertaking. But, with sophisticated influencer marketing tools, you’re able to leverage data-driven influencer insights, that ensure you are collaborating with authentic influencers that will generate real impact.

Now, for the first time in the history of influencer marketing, Meltwater Influencer Marketing empowers users with a Custom Brand Score which is an automatic score set by customizable brand parameters. Enabling you to not only identify influencers with real impact, but who perfectly support campaign goals.

Custom Brand Score

Meltwater's new brand score feature is an incredible new tool that helps brands identify influencers that align with brand goals. Meltwater's Influencer Marketing tool, Klear, already offers a score when you search for an influencer, simply called the Klear Score. Now, when discovering new collaborations, a new score will appear next to the Klear Score in your brand color. This new score is the Brand Score.

Meltwater Influencer Brand Score vs. Klear Score

The Klear Influencer Score is a 0-100 score which identifies the strength of a social media user based on fixed indicators. The Brand Score is a customizable score, where you set the relevant parameters for your brand including audience age, gender, location, and topic. Meaning, this is a new scoring capability that is focused on how well an influencer aligns with your brand goals.

The Brand Score feature helps you identify influencers that are relevant to your brand and/or campaign. Once you determine the goal of your campaign, you can set specific brand score parameters which will score the influencer based on your specific criteria.

These customized parameters ensure that you are discovering influencers whose audience aligns with your campaign and will be interested in your content. Afterall, the power of an influencer is about the identity of their audience. With the Custom Brand Score you ensure that you are collaborating with influencers’ whose network supports your objectives.

Once you set your brand score it will appear next to the Klear Score, in your brand colors. Each customized parameter receives its own score which is independently based on industry standards.

The Meltwater Blog

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