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The Meltwater Blog

earned and paid media content impacts pr
PR & Communications

How Earned and Paid Media Are Merging—and How It Impacts PR Pros

Michelle Garrett | Mar 24, 2018
eng-03035Quick Tips for Social Video
Marketing

Digital Video Content Trends

Evelyn Timson | Mar 8, 2018
Data Science

5 Social Analytics Tips to Improve Your Campaigns

Heather Satterfield | Mar 5, 2018
Side view of a girl in a leather jacket using a laptop
PR & Communications

Why Strong Writing Skills Matter More Than Ever for Today’s PR Pro

Michelle Garrett | Mar 4, 2018
successful pitches to journalists

Successful Pitches to Journalists–Stories from the Trenches

Michelle Garrett | Mar 3, 2018
Instagram stories social influencers
Marketing

How Key Influencers Can Help You During Crisis Communications

Liz Alton | Mar 1, 2018
co-creation toolkit
Marketing

Co-creation toolkit: Creating content with audiences

Hannah Williams | Feb 28, 2018
Marketing

5 Best Nonprofit Social Media Campaigns

Nick Rogers | Feb 18, 2018
how to engage with journalists on social media
PR & Communications

How to Engage with Journalists on Social Media

Alex Honeysett | Feb 17, 2018
Marketing

Crisis Management: How 3 Brands Recovered Right Away

Mai Le | Jan 28, 2018
Three blue circles with one word in each - with, trending and topics".
Marketing

Staying on Trend: The Importance of Monitoring Trending Topics Online

David Hickey | Jan 27, 2018
Social media icons in speech bubbles.
Marketing

What the Rise of Niche Social Media Platforms Means for Marketers

Philippa Dods | Jan 23, 2018
Getting PR Traction with Facebook Distribution of Press Releases
Marketing

Facebook Algorithm Change – Now What for Brands?

Hannah Williams | Jan 23, 2018
designing branding for business
Marketing

How to Design a New Brand Identity for Your Business

Aleah Taboclaon | Jan 21, 2018
gen z
Marketing

Top 10 Tips to Master Influencer Marketing

Jessica Chan | Jan 12, 2018
5 Quick Tips for Social Video
Marketing

The State of Live Video (And Where You Should Head)

Christian Karasiewicz | Jan 9, 2018
PR & Communications

5 important questions to ask media intelligence vendors

Mimrah Mahmood | Jan 9, 2018
Three illustrated TVs showing these TV shows respectively (Left to Right): Red TV: Stranger Things; Green TV; The Walking Dead; Blue TV: Pretty Little Liars
Marketing

The 5 Best Social Media Campaigns for TV Shows

Rose Sampedro | Dec 10, 2017
turn your executives into pr assets
PR & Communications

How to Make Your Top Executives Your Biggest PR Assets

Erika Heald | Dec 5, 2017
pr and webiste traffic
PR & Communications

How to show the connection between PR and website traffic

Meltwater | Nov 27, 2017
biggest challenge for pr pros
PR & Communications

The biggest challenges for PR pro’s right now

Hannah Williams | Nov 1, 2017

Mimrah Mahmood on Singapore’s Changing Media Landscape

Jessica Chan | Oct 3, 2017
Marketing

Why You Should Be Engaging with Students on Social Media

Lori Wade | Sep 15, 2017
Marketing

6 Step Process to Amazing Infographic Design

Andy Williams | Sep 10, 2017
media requests
PR & Communications

Media Requests: When to Say Yes and When to Say No

Alex Honeysett | Aug 27, 2017
brand awareness and consistency
Marketing

5 Ways to Maintain Brand Consistency As You Grow Your Business

John Hall | Jul 13, 2017
do your own pr
PR & Communications

You Can Do Your Own Public Relations—Here’s How

Cheryl Conner | Jul 11, 2017
boolean search, star wars
Marketing

Boolean Cheat Sheet: Star Wars Edition

Heather Satterfield | Jul 11, 2017
PR & Communications

3 Essential Ways to Evaluate Your PR Job Candidates

Erika Heald | Jul 9, 2017
Marketing

Get Inspired By The 7 Most Innovative Companies in Africa

Philippa Dods | Jul 4, 2017
why you can't do public relations yourself
PR & Communications

Why You Can’t Do Public Relations Yourself

Robert Wynne | Jul 4, 2017
businesswoman on the phone during a call

How Social Media Can Extinguish (or Ignite) Your PR Crisis

Karen Uyenco | Jun 20, 2017
Marketing

How to Document Your Content Marketing Strategy

Matthew Buckley | Jun 9, 2017
A social media manager attends to customer service, in-person events, product development, strategy and analytics.
Marketing

Infographic: Is That All? What a Social Media Manager Does

Karen Uyenco | May 14, 2017
how to create buyer persona map
Marketing

Persona Mapping: What it is and why you need to do it

Hannah Williams | May 12, 2017
5 Quick Tips for Social Video
Marketing

How to Run a Successful Social Media Advertising Campaign

Emily Sidley | May 5, 2017
Data Science

Forecasting Resources Includes Community

Janna Stark | Apr 26, 2017
boost content credibility with journalistic objectivity principles
Marketing

How to Boost your Content's Credibility

Gregg Litman | Apr 25, 2017
throwing shade on social media
PR & Communications

Throwing Shade on Social: Newsjacking and Negative PR

Mai Le | Apr 18, 2017
brand tone of voice
Marketing

Finding Your Brand’s Tone of Voice: The Do’s and Don’ts

Hannah Williams | Apr 16, 2017
silver outdoor binoculars
Data Science

How to Predict Industry Trends Before Anyone Else

Joel Goldstein | Apr 8, 2017
Fashion brands snapchat runway
Marketing

10 Fashion Brands Nailing Their Snapchat Content Strategy

Rachel Arthur | Apr 6, 2017
how to ace brand management interview
PR & Communications

How to Ace a Brand Management Interview

Heather Satterfield | Mar 28, 2017
Marketing

3 Simple Ways the Australian Superannuation Industry Engages Brand Influencers on Social

Mary Kikitis | Mar 21, 2017
Marketing

Twitter Marketing Tips for 2017

Heather Satterfield | Mar 21, 2017
Numerous horizontal and vertical words in square formation, made up of words associated with PR, such as media, research, earth, source, webpage, brand.
PR & Communications

PR Career Paths May Take Different Turns

Michelle Garrett | Mar 12, 2017
why the media is your customer
Marketing

Why the Media Is Your Customer

Bonnie Harris | Mar 8, 2017
instagram marketing
Marketing

Instagram Marketing: 20 Excellent Examples and Ideas from Top Brands

Carlo Pacis | Feb 23, 2017
secret formula to hashtag success
Marketing

The Secret Formula to Hashtag Success

Johnny Vance | Feb 19, 2017
Marketing

Why You Need a Marketing Data Analyst on Your Team

Storie Ledger | Feb 7, 2017
large calendar numbers on black board with imac monitor on desk
Marketing

Why Your Social Media Needs an Editorial Calendar

Erika Heald | Dec 20, 2016
Marketing

How to Leverage Instagram for your Business in South Africa

Philippa Dods | Dec 15, 2016
Illustration of a car dashboard on a yellow background
Marketing

What Does It Mean to Be a “Data-Driven” Content Team?

Kendra Moroz | Nov 4, 2016
how social media affects your health
Marketing

How Can Social Media Affect Your Health?

Alex DiRenzo | Oct 27, 2016
college social media success
Marketing

Three Lessons Marketers Can Learn from College Social Media Successes

Christopher Correa | Oct 20, 2016
Marketing

Hashtags for Health: Successful Social Media Campaigns

Meltwater | Oct 6, 2016
how to be a guest blogger
Marketing

How to be a Guest Blogger on 10 Popular Websites

Matthew Royse | Sep 5, 2016
amplify paid social campaigns
Marketing

5 Steps to Amplify Your Paid Social Campaigns

Divya Dutt | May 4, 2016
non-marketing employees
Marketing

Non-Marketing Employees: An Untapped Content Resource

Erika Heald | Apr 20, 2016
Key Reporting Considerations Every PR Pro Needs to Take to Prove PR ROI
PR & Communications

Key Reporting Considerations Every PR Pro Needs to Take to Prove PR ROI

Meltwater | Mar 14, 2016
5 ways to generate more revenue using social data
Data Science

5 Ways to Generate Revenue Using Social Data

Tukan Das | Mar 11, 2016
Smiling business woman standing in front of a large touch screen, manipulating data.
Marketing

Interactive Content for Every Stage of the Sales Cycle

Ahley Taylor Anderson | Mar 9, 2016
Marketing

10 Resources for Stock Photos to Benefit Your Content Marketing

Janna Hartley | Jan 12, 2016
trending
Marketing

How to Measure the Quality of Your Website Traffic

Paul Schmidt | Sep 3, 2015
B2B content marketing strategy
Marketing

20 Brilliant B2B Marketing and Digital Business Stats and Facts

Tom Pick | Aug 28, 2015
Arrow moving up and to the right on yellow background. How to increase traffic to your Facebook page
Marketing

8 Ways to Drive More Traffic to Your Facebook Page

Marc Guberti | Aug 7, 2015
social media guidelines for employees
PR & Communications

10 Employee Guidelines for Social Media Participation

Todd Defren | Aug 4, 2015
Facebook thumbs up "like" icon on pink background. Blog post: how to get more likes on your business Facebook page
Marketing

How to Get More Likes for Your Brand’s Facebook Page

Karen Uyenco | Jul 10, 2015
facebook vs twitter differences on social media
Marketing

Facebook vs. Twitter: Social Media Strategy Differences

Perri Robinson | Apr 27, 2015
woman in mustard yellow jersey with gold bracelet on her wrist typing on a laptop
Marketing

Top 21 Social Media Monitoring Tools

Wesley Mathew

Event │ 10th June, 2021: Digital Transformation in Communications and Marketing

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