The Meltwater Blog

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Marketing

How to Create a Successful Meme Strategy to Grow your Business

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Marketing

2019 MEST Africa Summit to be held in Nairobi

Game of Thrones logo road to the final battle

Marketing

Game of Thrones: Season 8 Buzz on Social Media

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Marketing

If we were Jollibee, what would we be listening to?

Twitter customer service

Marketing

4 + 4 Tips to Get Noticed in 140: The Twitter Press Release

how to level up your content game

Marketing

How to Level Up Your Contributed Content Game

PR & Communications

Craft A Crisis Management Plan For The F&B Industry With These 5 Steps

Marketing

Are You Aware of the Social Media Trends Shaping Greater China?

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Marketing

Is 2019 the year of the vegan? Carl’s Jr and others are betting on it.

power of personalised pr

PR & Communications

The Power of Personalised PR: Top Tips for Communications Pros

Marketing

4 Great Examples of Arts Organizations on Social Media

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Marketing

The Power of Influencer Marketing: Fyre Festival Case Study

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Marketing

Tips from the Top: South Africa’s Best Marketing Campaigns

Facebook Algorithm

Marketing

5 Ways PR Pros Can Take Advantage of the Facebook Algorithm Change

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PR & Communications

Brand Goodbyes: How to Communicate a Closure

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Marketing

Top NFL Social Media Feeds

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Marketing

Your Guide to Marketing to Generation Z

Brand crisis

PR & Communications

5 Common Urgent Issues That Don’t Need to Become a Brand Crisis

Marketing

The 7 Simple SEO Mistakes That Are Killing Your Content Marketing Strategy

Marketing

Are Hashtags Still Worth It?

the gamification of social media

Marketing

The Gamification of Social Media

personality based marketing

Marketing

Personality-Based Marketing

government social media accounts

Marketing

Government Social Media Accounts: 3 Agencies that Inspire on Social

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Marketing

How Do You Measure the ROI of Influencer Marketing?

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Marketing

Social Entrepreneurs: 5 Consumer Brands that Started on Social

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Marketing

3 Recipe Sites’ Social Strategies

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Marketing

PR and Marketing Trends: Navigating Changing Media Landscapes

PR & Communications

12 PR Blogs Your Competitors Are Reading

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Marketing

How to Create a Social First Content Marketing Strategy

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Marketing

Infographic: PR and Marketing Reporting—Keys to Capturing KPIs

5 fashion brands using social media

Marketing

How 5 Fashion Brands Use Social Media

Image of human brain on blue background. Psychology of social media blog post

Data Science

Psychology of Social Media: The Science Behind Why People Share Online

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Marketing

What Is a Good Marketing Strategy for New Product Development?

Colorful bubbles

Marketing

Interactive Content & Social Media: A Match Made in Heaven

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Marketing

Dip Your Toe Into Immersive Experiences

niche communities to find pr professionals

PR & Communications

Niche Communities Where PR Pros Gather

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Marketing

Digital Marketing Versus Social Media: What’s the Difference?

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Marketing

How to Increase Engagement on Social Media

5 film festivals using social media

Marketing

5 Film Festivals Using Social Media the Right Way

why you need links in articles

PR & Communications

Media Outreach: Why You Need to Place Links in Articles

get twitter right with high tech saas

Data Science

Get Twitter Right with High-Tech SaaS

music festival social media campaign

Marketing

3 Music Festivals with Successful Social Media Strategies

Marketing

3 Golf Tournaments Using Social Media for Major Impact

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PR & Communications

Social Media Monitoring Before, During and After a Crisis

Marketing

Get People to Talk about Your Brand with a Social Influencer Marketing Campaign

hashtags on social

Marketing

5 Ways to Use Hashtags on Instagram for PR Success

people looking at laptop screen for media monitoring and data analysis

PR & Communications

6 Good Reasons to Combine Your PR and Content Marketing Strategies

PR & Communications

Brands in Motion: How PR Can Lead the Way

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Marketing

The 5 Top Tourism Social Media Accounts

Marketing

6 Major League Baseball Teams Dominating the Social Media Game

Old fashioned computer with headphones. Blog post: 14 proven PR KPIs that matter and how to track them

PR & Communications

14 Proven PR KPIs That Matter and How to Track Them

5 nba teams on social media

Marketing

5 NBA Teams Killing it on Social Media

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Marketing

3 Reasons Your Company Should Like Other Pages on Facebook

Data Science

Media Monitoring Boolean Query Guide

Infographic: Mo Salah Scores on Social

Marketing

5 Best Health Social Media Campaigns

ultimate social media listening guide

Marketing

The Ultimate Social Listening Guide - Never Miss a Social Mention

Data Science

Media Monitoring Companies in India: How to Put Public Data to Work

PR & Communications

What we can learn from the NSW government’s Sydney trains crisis

Three green leaves forming a circle on a pink background. Blog post: Environmental social media campaigns

Marketing

Get Inspired by These Winning Environmental Social Media Campaigns

in pr, there is power in third party validation

PR & Communications

In PR, There’s Power in Third-Party Validation

earned and paid media content impacts pr

PR & Communications

How Earned and Paid Media Are Merging—and How It Impacts PR Pros

eng-03035Quick Tips for Social Video

Marketing

Digital Video Content Trends

Data Science

5 Social Analytics Tips to Improve Your Campaigns

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PR & Communications

Why Strong Writing Skills Matter More Than Ever for Today’s PR Pro

Instagram stories social influencers

Marketing

How Key Influencers Can Help You During Crisis Communications

co-creation toolkit

Marketing

Co-creation toolkit: Creating content with audiences

Marketing

5 Best Nonprofit Social Media Campaigns

how to engage with journalists on social media

PR & Communications

How to Engage with Journalists on Social Media

Marketing

Crisis Management: How 3 Brands Recovered Right Away

Three blue circles with one word in each - with, trending and topics".

Marketing

Staying on Trend: The Importance of Monitoring Trending Topics Online

Getting PR Traction with Facebook Distribution of Press Releases

Marketing

Facebook Algorithm Change – Now What for Brands?

Social media icons in speech bubbles.

Marketing

What the Rise of Niche Social Media Platforms Means for Marketers

designing branding for business

Marketing

How to Design a New Brand Identity for Your Business

gen z

Marketing

Top 10 Tips to Master Influencer Marketing

5 Quick Tips for Social Video

Marketing

The State of Live Video (And Where You Should Head)

PR & Communications

5 important questions to ask media intelligence vendors

Three illustrated TVs showing these TV shows respectively (Left to Right): Red TV: Stranger Things; Green TV; The Walking Dead; Blue TV: Pretty Little Liars

Marketing

The 5 Best Social Media Campaigns for TV Shows

turn your executives into pr assets

PR & Communications

How to Make Your Top Executives Your Biggest PR Assets

pr and webiste traffic

PR & Communications

How to show the connection between PR and website traffic

biggest challenge for pr pros

PR & Communications

The biggest challenges for PR pro’s right now

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Mimrah Mahmood on Singapore’s Changing Media Landscape

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Marketing

6 Step Process to Amazing Infographic Design

media requests

PR & Communications

Media Requests: When to Say Yes and When to Say No

brand awareness and consistency

Marketing

5 Ways to Maintain Brand Consistency As You Grow Your Business

boolean search, star wars

Marketing

Boolean Cheat Sheet: Star Wars Edition

PR & Communications

3 Essential Ways to Evaluate Your PR Job Candidates

why you can't do public relations yourself

PR & Communications

Why You Can’t Do Public Relations Yourself

Marketing

How to Document Your Content Marketing Strategy

A social media manager attends to customer service, in-person events, product development, strategy and analytics.

Marketing

Infographic: Is That All? What a Social Media Manager Does

how to create buyer persona map

Marketing

Persona Mapping: What it is and why you need to do it

5 Quick Tips for Social Video

Marketing

How to Run a Successful Social Media Advertising Campaign

boost content credibility with journalistic objectivity principles

Marketing

How to Boost your Content's Credibility

throwing shade on social media

PR & Communications

Throwing Shade on Social: Newsjacking and Negative PR

silver outdoor binoculars

Data Science

How to Predict Industry Trends Before Anyone Else

Fashion brands snapchat runway

Marketing

10 Fashion Brands Nailing Their Snapchat Content Strategy

Marketing

3 Simple Ways the Australian Superannuation Industry Engages Brand Influencers on Social

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PR & Communications

PR Career Paths May Take Different Turns

instagram marketing

Marketing

Instagram Marketing: 20 Excellent Examples and Ideas from Top Brands

secret formula to hashtag success

Marketing

The Secret Formula to Hashtag Success