Full Guide to Social Media Image Sizes for 2023

The need to have a strong social media presence has grown over recent years, especially when it comes to visual content dominating much of the social media landscape that we know of in today's age. With this, however, comes optimizing your brand and personal profiles with high-quality content.

So, whether you design your social media images through applications like Canva or PhotoShop, use free stock photos or take your own photos using a camera, social media images are key to engaging with your audience, getting your brand message across and ultimately standing out visually.

From profile pictures, X/Twitter headers, to cover photos and thumbnails, it has become important for brands and people to effectively convey themselves through the use of good quality images. No two platforms are the same though, so when it comes to using images across different platforms, here is your ultimate guide to social media picture sizes for 2023 with the specific dimensions and tips to help you choose the right image to boost your social media management strategy.

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The following social media channels will be covered:

1. Facebook Image Sizes for 2023

2. LinkedIn Image Sizes for 2023

3. Twitter Image Sizes for 2023

4. YouTube Image Sizes for 2023

5. Instagram Image Sizes for 2023

6. Pinterest Image Sizes for 2023

Facebook Image Sizes for 2023

As the world's largest social media platform, Facebook is a channel where you can reach and engage large audiences if you are sharing high-quality, relevant content.

However, before you share anything, you need to verify the image sizes on Facebook to make sure that the aspect ratio is correct and you're optimizing for viewing across multiple devices.

Head to our blog to see the full list of Facebook image sizes, including how you should be sizing your ads!

• Facebook Business Page Profile Photo size: 360x360 pixels
• Facebook Cover Photo Image size: 820x312 pixels
• Facebook Shared Image size: 1200x630 pixels
• Facebook Shared Link Image size: 1200x628 pixels 
• Facebook Event Image size: 1920x1080 pixels
• Facebook Stories Image Size: 1080 x 1920 pixels

LinkedIn Image Sizes for 2023

As the world's largest professional social media network (with over 700 million users), LinkedIn has become a great platform to not only find jobs and employment but to connect with thought leaders, gain expert insights and create B2B Marketing campaigns. If you don't have the time or resources to create your own images for LinkedIn, use stock photography sites, like Unsplash, to get free social media images that you can use as part of your B2B content marketing strategy.

LinkedIn Personal Profile Photo size

Personal Profile Photo: 400x400 pixels 

This is the main image that represents you on your personal LinkedIn account so whenever someone is viewing your profile, this is one of the first images they will see so you want to get this one right. 

• It is recommended to have a profile picture at least 300x300, ideally 400x400 px.
• The maximum file size is 10MB.
• Personal image types are limited to JPG, GIF or PNG.

LinkedIn Personal Background Image size

Personal Background Image: 1,584x396 pixels

Similar to the cover photo that appears behind your profile picture on your Facebook feed, this personal background or header image will also appear behind your personal profile image. 

• The recommended background image size is 1584x396 px.
• The maximum file size is 4MB.
• Personal background image types are limited to JPG, PNG or GIF.

LinkedIn Shared Image or Link Image size

Shared Image or Link: 1,200x627 pixels

This image resolution works for LinkedIn posts that share a photo or contain a link to a blog post or news article that has a photo.

• The recommended size for images or links is 1,200x627 px.
• This image or link will appear at 552x289 px.
• Shared image or link photo types are limited to PNG, JPG or GIF.

LinkedIn Company Profile Photo size

Company Profile Photo: 300x300 pixels

This image will appear right next to your company or brand name on your LinkedIn homepage. This image also appears in the “Companies you may want to follow” section, so the more enticing and high quality this image is, the better to attract audiences to your page.

• The recommended image size is 300x300 px.
• The minimum image size is 300x300 px.
• The maximum file size is 4MB (Square layout).
• Company profile image types are limited to PNG, JPG or GIF.

LinkedIn Company Page Cover Image size

Company Cover Image: 1,128x191 pixels

This image differs from your personal profile company photo because company covers will take up the entire top space of the page. The cover, or header image, will appear larger than the personal dimensions, which gives companies a bit more space to showcase themselves.

• The recommended image size is 1,128x191 px.
• The maximum file size is 4MB.
• Company cover image types are PNG, JPG or GIF

LinkedIn Company Page Hero Image size

Hero Image: 1,128x376 pixels

This photo is where you can provide a more in-depth look at the day-to-day experiences of your company’s employees. The hero photo also sits as a banner at the top of your company page and is usually larger than other LinkedIn photos. 

• The minimum image size is 1,128x376 px.
• The maximum file size is 2MB.
• Usually set to a landscape layout
• Image file types are limited to PNG, JPG or GIF.

LinkedIn Square Logo Image size

Square Logo: 60x60 pixels

This is the company or brand image that appears when you are being searched, and because it is so smaller in photo size, you want to make sure that the photo you use is still recognizable and eye-catching to your audience or potential job candidates. 

• The image size is 60x60 px (which is resized to fit). 
• The maximum file size is 2MB.
• Image file types are limited to PNG, JPG or GIF.

LinkedIn Business Page Banner Image size

Business Banner Image: 646x220 pixels

These types of images are more prominent to use because they appear whenever a user visits your company or brand page. With this image located on your homepage, this is a great way to engage with your user, who has most likely been actively searching for you. 

• The minimum image size is 646x220 px.
• The maximum file size is 2MB.
• Usually set to a landscape layout.
• Image file types are limited to PNG, JPG or GIF. 

Twitter Image Sizes for 2023

If you want to meaningfully engage with your audience, and see what your customers are saying about you, X, formerly known as Twitter, is the platform to keep your eye on. With recent updates made not just to the user experience and interface of the platform but also the layout, here are some guidelines to using social media images on Twitter.

Twitter Profile Photo Image size

Profile Photo: 400 x 400 pixels

Your X / Twitter profile picture is the main image that presents you or your brand and is displayed at 200x200 px in a round format but 400x400 px as a square image. The maximum X / Twitter profile photo image size for is 2MB and the image types are limited to PNG, JPG or GIF. In addition to this, there are 3 different places where your profile photo can appear on Twitter:

• On Your Page: this is the largest display of your Twitter profile picture and can be viewed by your followers as well as audience members who come across your account organically or by paid media.
• In-Stream: this is a smaller version of your profile photo and appears in a follower’s Twitter stream every time you Tweet. It will also appear in the stream of your followers’ followers every time your tweets are retweeted.
• Who to Follow: Your profile photo will also appear next to a link to your page in the “Who to follow” box. This is located directly to the right of your Twitter stream so ensure that you use a high-quality image that is attention-grabbing and easily recognizable. 

Twitter Header Photo Image size

Header Photo: 1,500 x 500 pixels

Your X / Twitter header image is the photo that appears at the top of your Twitter profile page and is layered behind your profile photo. Because this header photo is slightly larger than your profile photo, make sure you save it at the highest resolution possible. This will give you room to get creative with the image you use for your header and is also one of the first images that followers will see when they come across your profile page.

• The recommended image size for your Twitter header is 1,500x500 px.
• The maximum file size is 5MB.
• X / Twitter image types are limited to PNG, JPG or GIF.

Twitter In-Stream Photo Image size

In-Stream Photo: 1,200 x 675 pixels

Twitter users are able to include social media images or even social media infographics to any of their tweets without the photos affecting their tweet character count. Uploaded photos will appear in your followers’ streams and the streams of their followers, if they have retweeted your content.

In 2021, X, formerly known as Twitter, stopped their practice of automatically collapsing or cropping vertical images that didn't fit the 4:3 or 16:9 aspect ratio. This move was met with great enthusiasm by Twitter users and the hashtag saw 26 million impressions after the announcement!

• The recommended aspect ratio is 16:9.
• You can edit images if tweeting from the X / Twitter iOS or Android app.
• The maximum social media dimensions for this image to appear expanded is 1,024 x 512 px.
• The image appears in-stream collapsed at 506 x 253 px on desktop.
• The maximum file size is 5MB for photos, 5MB for animated GIFs on mobile and 15MB on web.

Twitter Post With Multiple Images sizes

You can Tweet up to 4 images at one time, and depending on how many you post, the optimal size differs slightly.

• For a Tweet with two images: 700 x 800 px each.
• In a Tweet with three images, the first image in the set should be 700 x 800 px, while the following images should be 1200x686.
• For a Tweet with four images: 1200 x 600 px each

YouTube Image Sizes for 2023

YouTube has presented itself as a phenomenal platform on social media for brands to reach their audiences through social video content, and with over 1 billion unique users, it's understandable why standing out on this platform with good quality images is important. 

YouTube Channel Profile Picture Image size

Channel Profile Picture: 800x800 pixels

While YouTube does allow you to select different profile image borders (square or circle), the dimensions stay the same so make sure that your YouTube has a profile picture set up before you select your border.

• The recommended profile image size is 800x800 px.
• The image will display as 98x98 px.
• Channel profile image type are limited to JPG, GIF, BMP or PNG.

YouTube Channel Cover Photo Image size

Channel Cover Photo: 2,560x1,440 pixels

Known as your "channel art", this cover photo can act as a way for viewers to stay longer on your channel and view more of your content if the channel art is highly visual. Use websites, like Canva, to help you create free channel art.

One important thing to remember, though, is that because viewers are watching YouTube content on various devices, the size of this channel cover photo will change in aspect ratios and dimensions. Make sure that you have optimized this particular image for each streaming device. 

• Minimum dimensions are 2,048x1,152
• Tablet display: 1,855x423 
• Mobile display: 1,546x423.
• TV display: 2,560x1,440.
• Desktop: 2,560x423, although 1,546x423 pixels is always visible. The flexible area in which this image may be visible is 507 pixels to the left and 507 pixels to the right of the safe area.

Instagram Image Sizes for 2023

When it comes to showcasing your visual creativity, no other photo-sharing social network is as popular for this as Instagram. With over 500 million users, what is the ideal social media image sizes for your content on this platform?

Instagram Profile Picture Image size

Profile Picture: 110x110 pixels 

With Instagram being a visually-based platform, using the right social media image for your profile picture is where it all begins to ensure that audiences can easily recognize you or find you through the Explore tab. 

• Your profile picture appears on your profile at 110x110 px.
• The image appears round on the platform but is a square photo with an aspect ratio of 1:1.

Instagram Photo Thumbnails Image size

Photo Thumbnails: 161x161 pixels

When a user goes to your page, your content is presented to them in a format known as "The Grid," which is all of your images and videos arranged in rows of thumbnails. These smaller versions of your images and videos will then expand once a user clicks on the content piece and includes a place for people to comment.

• The photo thumbnails will appear on the page at 161x161 px.
• Thumbnails are presented as square photos with an aspect ratio of 1:1.

Instagram Photo Image size

Photo Size: 1,080x1,080 pixels

Once a user has clicked into a thumbnail of your photo or video, the photo size increases or is enlarged for the user to view. This is where you want to ensure that you upload content at it's highest resolution as Instagram can decrease the resolution of content slightly when it hasn't been taken natively on the app.

• The size of Instagram images has been increased to 1,080x1,080 px.
• Instagram, however, will still scale these photos down to 612x612 px.
• These images will then appear in feed at 510x510 px.
• The photo size is usually displayed as either a square or rectangle with an aspect ratio between 1.91:1 and 4:5 ratio.
• For portrait (4:5) photos, the recommended dimensions are 1,080x1,350 px.
• Smaller featured header images will appear as 204x204 px and larger featured header images will appear as 409x409 px.

Instagram Stories Image size

Instagram Stories: 1,080x1,920 pixels

Instagram Stories has become a popular way of sharing more visual content onto the social network with both video and image options available to users to publish. 

• The recommended resolution is 1,080x1,920 px.
• The minimum resolution is 600x1,067 px.
• The aspect ratio for Instagram Stories is 9:16.
• The maximum file size is 4GB.

Pinterest Image Sizes for 2023

As a marketing tool, Pinterest can be an amazing social network to help drive referral traffic to your website because of how the platform is predominately comprised of external links. 

So when using this tool as part of your marketing strategy, make sure that you optimize your Pinterest page constantly and use the right social media images for your pins. 

Pinterest Profile Photo Image size

Profile Photo: 165x165 pixels

If you choose to set up your Pinterest account through Facebook, Twitter or email, the platform will use those profile photos from those accounts for your Pinterest page. If, however, you want to set up a new profile picture, you'll need to upload a square image that Pinterest will then resize to fit. 

• Your profile photo will appear at 165x165 px on the home page.
• It will also appear at 32x32 px on the rest of Pinterest.
• The maximum file size is 10 MB,
• Pinterest image types are limited to JPG and PNG for profile photos.

Pinterest Pin Image size

Pin Image Size: 1,000x1500 pixels

When you're adding a pin to your board, you need to remember that Pinterest puts a limit on the width of the image you pin but not the length, which is great if you want to share social media infographics as pins. This gives you the chance to add an image that is square or one that will scale to be even taller. Just make sure that you create social media images for this platform because they add more value to the user.

• Ideal Story Pin Image Size: 1,080x1,920 px
• Pins on the main page will appear as 236 px, where the height is scaled.
• Pins on a board will appear as 236 px, where height is scaled.
• Expanded pins have a minimum width of 600 px, where height is scaled.
• It is recommended to use an image aspect ratio of 2:3 to 1:3.5

Pinterest Board Display Image size

When it comes to Pinterest, creating boards is one of the most important parts of the platform in order to organize your pins and help drive traffic to your website. When creating boards, make sure that you use social media images that fit the size criteria perfectly. Not only is it important to choose a photo that is enticing to your audience, it’s important to choose one that’s relevant to that particular board.

• The social media dimensions for large thumbnails is 222x150 px.
• The social media dimensions for smaller thumbnails is 55x55 px.

No More Guessing Social Media Images Sizes for 2023

Whether you choose to go landscape or portrait, upload to Facebook or Twitter, make sure you follow this guide to take away the guesswork in figuring out which social media image sizes for 2022 work best on which platforms. Bookmark this post to save it as a reference for when you create images for social media, and sign up for our newsletter to stay up to date with our latest content. And don't forget to check out the video sizes blog for posting your video content on social!