The Meltwater Blog

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PR & Communications

How to Use Video Storytelling Effectively in Times of Crisis

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Marketing

How to run a successful email marketing campaign

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Marketing

6 Examples of Branded Social Videos Made with Little to No Budget

Company News

Black Lives Matter: A movement That Should Matter to All

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Marketing

Why You Need a Marketing Communication Strategy

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Marketing

Don't Miss Out On The Power Of Conversational Marketing

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Marketing

2020: The Year Social Media Came of Age

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Marketing

How to Build an Influencer Strategy for Social Enterprises

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Marketing

Why Your Idea of Influencer Marketing is Outdated

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Marketing

How to Target Your Social Media Promotion

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Data Science

The Road to Recovery: Strategies for the Post-COVID 19 Era

Why Brands Are Kicking Demographics to The Curb in Favour of Audience Insights

Marketing

Why Brands Are Ditching Demographics in Favour of Audience Insights

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Marketing

How to Write the Perfect Professional Instagram Bio

The Power of Audience Insight

Marketing

The Power of Audience Insights

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Marketing

How to Boost Facebook Reach

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Marketing

Leveraging UGC In a Post-COVID World

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Marketing

How Has Covid-19 Changed the Future of Marketing? 7 Expert Opinions

Marketing

The Daily Life of a Social Media Manager

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Marketing

What Is Purpose-Driven Marketing?

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Marketing

How to Use Meltwater As a Research Tool

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PR & Communications

5 Questions to Ask Before Your Brand Joins a Conversation

media mention

PR & Communications

How to Ensure You Never Miss a Media Mention

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PR & Communications

Transforming PR Campaign Management

How to Optimise PR Measurement with PR Custom Scoring

How to Optimise PR Measurement with PR Custom Scoring

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PR & Communications

Custom Scoring: The PR Metric Of The Future

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Data Science

How to Kick Start a Digital Transformation Strategy

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Marketing

Research Reveals Secrets of Social Sharing

Millennials and Gen-Z on smart phone

Marketing

Marketing to Millennials & Gen-Z

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Marketing

Calls to Action: 50 That Sell and 10 That Repel

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Marketing

4 Brands Getting Content Marketing Right

PR & Communications

Custom Scoring: The Debate on AVE

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PR & Communications

Artificial Intelligence in PR: Where We Are and Where We're Headed

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Marketing

Why Micro Influencers Matter

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PR & Communications

The Best Apps for PR Professionals

Optimize Supply Chain Risk Management with Media Intelligence

Data Science

Optimize Supply Chain Risk Management with Media Intelligence

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PR & Communications

Boost your Media Coverage? Ideas for Creating News Stories Journalists Will Love

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PR & Communications

How Brands Should Apologize

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PR & Communications

Toolbox Tips: Everything You Need to Avoid & Plan for a PR Crisis

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Marketing

Creative Ways to Use Social Listening Tools

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Marketing

How to Win Back Your Customers After a Bad Experience

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Marketing

How to Quickly Spot Fake Influencers

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PR & Communications

6 Top Tips for Writing a Crisis Statement

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PR & Communications

Top 5 PR Campaigns of 2019

pr reports

PR & Communications

5 Reports Every PR Pro Needs to Prove PR ROI

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Marketing

Why is Reputation Important?

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Marketing

Media Monitoring Software for Wales

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Marketing

Social Media Experiments: What You Can Learn by Testing

Marketing

Kim Kardashian Has 3 Things to Teach Us about Brand Strategy

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Marketing

Meltwater Named One of the Top 50 Best Products for Marketers in 2020

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PR & Communications

Best Practices for Working with a PR Agency

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PR & Communications

Why You Should Put Internal Communications First During a Crisis

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PR & Communications

What PRs Should Know Before Their Brand Takes a Political Stand

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PR & Communications

The Best Days and Times for PR Content

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PR & Communications

How PR Pros Can Become Master Trend Forecasters

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PR & Communications

Online Reputation Management: The Basics

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PR & Communications

How to Boost Your Next PR Campaign with Semantic SEO

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Data Science

How a Sentiment Analysis API can Transform Business Decision Making

Crisis Management

PR & Communications

10 Steps to Managing a PR or Social Media Crisis

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Marketing

5 Steps to Building a Nonprofit Campaign

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PR & Communications

Make Your Presence Felt: The PR and Content Marketing Guide to Productive Events

PR & Communications

How brands have responded to COVID-19

PR & Communications

Crisis Response Across Channels—Best Practices for Social Media

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PR & Communications

7 Ways to Maximize Digital PR

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PR & Communications

Q&A: Communicating in times of crisis

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7 Ways You Can Do Better at Recognizing Your Influencers

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PR & Communications

The Best Approach to Media Relations: Benefits to Journalists Having a Meltwater Profile

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Marketing

Why Now Is the Time to Practice Social Listening

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Data Science

How AI helps Spotify win in the music streaming world

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PR & Communications

What Does PR Automation Mean for PR Pros?

Press Release Anatomy and History | Not Much Has Changed

PR & Communications

Press Release Anatomy and History | Not Much Has Changed

Finance

Marketing

JPMorgan, Goldman Sachs and more double down on tech innovation

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Marketing

6 Companies That Are Killing It on Instagram

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Marketing

#WFH: 5 Ways To Manage Your Influencer Campaign While Working From Home

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Marketing

How to Connect With Your Audience in the Digital Age

Why AI-Powered Insights Are Important for Marketing in 2020

Data Science

Why AI-Powered Insights Are Important for Marketing in 2022

How to Appropriately Respond to Negative Reviews Online

Marketing

How to Appropriately Respond to Negative Reviews Online

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PR & Communications

5 Ways to Turbocharge Your PR With Media Monitoring

Data-Driven PR Metrics in 4 Easy Steps

PR & Communications

Data-Driven PR Metrics in 4 Easy Steps

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Marketing

But I Have Nothing to Share: The Clueless Marketer’s Guide to Repurposing Content

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Marketing

Why Marketers and Comms Pros Get Their Customer Journeys Wrong

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PR & Communications

5 Editorial Calendar Content Types [infographic]

Data Science

Blending Quantitative and Qualitative Media Analysis with Customized Manual Reports

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PR & Communications

How to Improve Engagement on Facebook

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Marketing

4 Ways to Ensure Your Marketing Message Is Timely

3 Things Your Business is (Still) Getting Wrong About Social Media

Marketing

3 Things Your Business is (Still) Getting Wrong About Social Media

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Marketing

Instagram Stories: 5 Creative Ways to Use Them in Your Marketing

Marketing

How Penshoppe Can Leverage Social Media Based on Data

Marketing

How Data Can Inform Your Marketing Campaigns: The Lion King Case Study

social media

Marketing

Why Social Listening is Important at All Levels of Business

How Social Media Affects Politics

Marketing

How Social Media Affects Politics

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Marketing

Retaining Customers in the Age of Dying Brand Loyalty

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PR & Communications

The 3 PR Dashboards Your Comms Strategy Needs

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Data Science

3 AI Driven Lawtech Startups Changing the Legal Landscape

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Marketing

Big Instagram Changes Ahead for Indian Marketers and Users?

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Marketing

5 Ways Small Business Can Use Social Listening Tools

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PR & Communications

Guide: Create Staff Brand Ambassadors With Social Media Guidelines

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PR & Communications

The Art of Asking for Important Introductions

PR & Communications

First Day in PR: 6 Essential Tips for a PR Newbie from a Seasoned Pro

Data Science

AI in Communications: A Peek Inside PayPal’s Playbook

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Marketing

14 Reasons Why Companies Choose Meltwater for Media Monitoring