The Meltwater Blog

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Marketing

How to Win Back Your Customers After a Bad Experience

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Marketing

Why Micro Influencers Matter

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PR & Communications

The Best Apps for PR Professionals

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Marketing

How to Quickly Spot Fake Influencers

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PR & Communications

6 Top Tips for Writing a Crisis Statement

Optimize Supply Chain Risk Management with Media Intelligence

Data Science

Optimize Supply Chain Risk Management with Media Intelligence

PR campaign inspo

PR & Communications

Top 5 PR Campaigns of 2019

pr reports

PR & Communications

5 Reports Every PR Pro Needs to Prove PR ROI

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Marketing

Why is Reputation Important?

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Marketing

Media Monitoring Software for Wales

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Marketing

Social Media Experiments: What You Can Learn by Testing

Marketing

Kim Kardashian Has 3 Things to Teach Us about Brand Strategy

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Marketing

Meltwater Named One of the Top 50 Best Products for Marketers in 2020

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PR & Communications

Best Practices for Working with a PR Agency

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PR & Communications

Why You Should Put Internal Communications First During a Crisis

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PR & Communications

What PRs Should Know Before Their Brand Takes a Political Stand

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PR & Communications

The Best Days and Times for PR Content

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PR & Communications

How PR Pros Can Become Master Trend Forecasters

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PR & Communications

Online Reputation Management: The Basics

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PR & Communications

How to Boost Your Next PR Campaign with Semantic SEO

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PR & Communications

B2B PR Tips: How to Leverage Earned, Owned, Paid, and Shared Media for Lead Generation

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Data Science

How a Sentiment Analysis API can Transform Business Decision Making

Crisis Management

PR & Communications

10 Steps to Managing a PR or Social Media Crisis

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Marketing

5 Steps to Building a Nonprofit Campaign

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PR & Communications

Make Your Presence Felt: The PR and Content Marketing Guide to Productive Events

PR & Communications

How brands have responded to COVID-19

PR & Communications

Crisis Response Across Channels—Best Practices for Social Media

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PR & Communications

7 Ways to Maximize Digital PR

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PR & Communications

Q&A: Communicating in times of crisis

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Data Science

When is a global media intelligence solution needed?

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7 Ways You Can Do Better at Recognizing Your Influencers

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PR & Communications

The Best Approach to Media Relations: Benefits to Journalists Having a Meltwater Profile

why now is the time to practice social listening

Marketing

Why Now Is the Time to Practice Social Listening

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Data Science

How AI helps Spotify win in the music streaming world

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PR & Communications

What Does PR Automation Mean for PR Pros?

Press Release Anatomy and History | Not Much Has Changed

PR & Communications

Press Release Anatomy and History | Not Much Has Changed

Finance

Marketing

JPMorgan, Goldman Sachs and more double down on tech innovation

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Marketing

6 Companies That Are Killing It on Instagram

influencer management while working remotely from home

Marketing

#WFH: 5 Ways To Manage Your Influencer Campaign While Working From Home

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Marketing

How to Connect With Your Audience in the Digital Age

Data Visualization Designed for PR and Comms Professionals

Data Science

Top 5 Data Visualization Tools of 2022 and beyond — And They’re Free

Why AI-Powered Insights Are Important for Marketing in 2020

Data Science

Why AI-Powered Insights Are Important for Marketing in 2022

How to Appropriately Respond to Negative Reviews Online

Marketing

How to Appropriately Respond to Negative Reviews Online

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PR & Communications

5 Ways to Turbocharge Your PR With Media Monitoring

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Marketing

But I Have Nothing to Share: The Clueless Marketer’s Guide to Repurposing Content

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Marketing

Why Marketers and Comms Pros Get Their Customer Journeys Wrong

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PR & Communications

5 Editorial Calendar Content Types [infographic]

Data-Driven PR Metrics in 4 Easy Steps

PR & Communications

Data-Driven PR Metrics in 4 Easy Steps

Data Science

Blending Quantitative and Qualitative Media Analysis with Customized Manual Reports

Facebook Likes

PR & Communications

How to Improve Engagement on Facebook

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Marketing

4 Ways to Ensure Your Marketing Message Is Timely

3 Things Your Business is (Still) Getting Wrong About Social Media

Marketing

3 Things Your Business is (Still) Getting Wrong About Social Media

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Marketing

Instagram Stories: 5 Creative Ways to Use Them in Your Marketing

Marketing

How Penshoppe Can Leverage Social Media Based on Data

Marketing

How Data Can Inform Your Marketing Campaigns: The Lion King Case Study

How Social Media Affects Politics

Marketing

How Social Media Affects Politics

social media

Marketing

Why Social Listening is Important at All Levels of Business

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Marketing

The Complete Guide to Instagram Stories

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Marketing

Retaining Customers in the Age of Dying Brand Loyalty

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PR & Communications

The 3 PR Dashboards Your Comms Strategy Needs

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Data Science

3 AI Driven Lawtech Startups Changing the Legal Landscape

Instagram marketing India

Marketing

Big Instagram Changes Ahead for Indian Marketers and Users?

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Marketing

5 Ways Small Business Can Use Social Listening Tools

social media guidelines

PR & Communications

Guide: Create Staff Brand Ambassadors With Social Media Guidelines

A man holding up the word ART, with a full graphic that reads: The Art of Introductions

PR & Communications

The Art of Asking for Important Introductions

PR & Communications

First Day in PR: 6 Essential Tips for a PR Newbie from a Seasoned Pro

Data Science

AI in Communications: A Peek Inside PayPal’s Playbook

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Marketing

14 Reasons Why Companies Choose Meltwater for Media Monitoring

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Marketing

Boost Your Influencer Marketing with Our Top 5 NGO Influencers

micro influencers

PR & Communications

Find and Leverage Micro-Influencers for a PR Boost

Meltwater impact

PR & Communications

Measuring Every Aspect of PR’s Impact—Even Press Releases

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PR & Communications

5 of the Best University Social Feeds

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PR & Communications

5 Examples of Outstanding SaaS Social Media Accounts

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PR & Communications

Social Communities | The First C of Social Media Marketing

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Marketing

10-Minute Marketing Makeover - Facebook

Nurturing media relations seeds

PR & Communications

PR Pros: 10 Strategies To Improve Your PR (Without Chasing Media Coverage)

Phone with two opposite colors in angular pattern. Tips for getting out from under an Instagram shadowban

Marketing

7 Ways to Beat an Instagram Shadowban

Sponsored post

Marketing

When to Use Sponsored Content

The hunt for alternative data in the finance industry

Data Science

The hunt for alternative data in the finance industry

Marketing

How to Leverage Facebook in Your B2B Public Relations

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Marketing

How Nonprofits Can Identify and Work with Influencers

Data Science

Netflix: Data-driven decision-making

content calendar laptop

Marketing

Content Syndication: 9 Tools and Strategies to Try

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Marketing

6 Ways To Create Amazing Facebook Content [Guide]

public relations questions

PR & Communications

6 Common Client Misconceptions About Public Relations

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PR & Communications

How to Use Black Friday to Your Business’ Advantage

how to Measure PR ROI- Align KPIs to Business Goals

PR & Communications

How to Measure PR ROI: Align KPIs to Business Goals

Man writing on a notepad while using the Meltwater platform on his laptop

Marketing

Infographic: Supercharge Your Marketing with Statistics

Marketing

Instagram for PR: Make the Most of the Platform Updates

9 Elements Successful Influencer Marketing Agreements Contain2

Marketing

9 Elements Successful Influencer Marketing Agreements Contain

8 Successful Communication Strategies for the Higher Education Sector

PR & Communications

8 Successful Communication Strategies for the Higher Education Sector

Being on Brand or being real? What's better for social media?

Marketing

Being on Brand or Being Real: Which Is Better for Social Media?

Top PR campaigns

PR & Communications

The Top 5 PR Campaigns of 2018

Executive decision making - taking control of the conversation

PR & Communications

PR Tips: Taking Control of the Conversation in a Digital World

Creating a Flexible Brand Voice That Still Maintains Global Consistency

Marketing

How to Ensure your Flexible Brand Voice Keeps Global Consistency

product launch

Marketing

The Ins and Outs of PR for Product Launches

History of PR

PR & Communications

The History of Public Relations

Marketing

Top CEO Social Feeds: How to Keep Your Brand on Top

successful social media strategy flirting peacock

PR & Communications

The Secret to a Successful Social Media Strategy? Flirting!

maintain brand consistency

Marketing

4 Traits of the Modern Marketer