If you're still doing all of your marketing manually, just know that your competitors are getting ahead with automation. They’re using AI to write copy that converts, send emails at perfect times, and optimize their content for search before it goes live — all in their brand voice.
Using AI marketing tools is smart and strategic. These tools can learn your audience, adapt to your preferences, and help you make better decisions without the mental gymnastics. It’s like having a digital Swiss Army knife, helping you automate and intensify all of the moving parts of your marketing.
One-person marketing teams and global brands alike can use AI marketing tools to save time and stretch budgets. Here’s a peek at the top AI marketing tools so you can work smarter, scale faster, and finally get ahead of your content calendar.
Contents:
What Are AI Marketing Tools?
Benefits of AI Marketing Tools
Top AI Marketing Tools in 2025
How to Choose the Right AI Marketing Tool
Using Meltwater for AI-Powered Marketing
What Are AI Marketing Tools?
AI Marketing Tools definition: Tools that use artificial intelligence to automate, streamline, and augment specific marketing tasks, including but not limited to paid advertising, copywriting, social media management, email marketing, and SEO.
Working with AI marketing tools is like having a whole team of content creators, data analysts, and strategists working behind the scenes. Except they don’t sleep, they don’t miss deadlines, and they scale instantly.
These tools use several AI technologies, including:
- Machine learning to learn from your data and improve over time
- Natural language processing (NLP) to generate human-like content
- Predictive analytics to spot trends before they happen
AI tools are continuously improving and evolving, and there are plenty of AI marketing examples to prove it. These tools save time and money, improve effectiveness, and make marketers more capable in their roles.
Benefits of AI Marketing Tools
AI marketing tools help you do things faster and with greater confidence. They change how you work, connect with customers, and measure results.
Here’s how they make a real impact where it matters most.
Efficiency and automation
Repetitive tasks and endless to-do lists are becoming endangered. AI marketing tools do most of the heavy lifting so marketers can focus on strategy and creativity. Do more in less time so you can launch campaigns faster with fewer mistakes.
Data analysis and decision-making
AI thrives on data, able to sift through millions of datapoints in seconds. It uncovers patterns you might miss and turns raw numbers into clear insights. Use AI to forecast trends, analyze customer behavior, or optimize new campaigns based on past results.
Audience targeting and personalization
AI tools segment customers with surgical precision and deliver custom messaging based on how customers interact with you. Content feels made for the individual, not the masses, which can build trust and boost engagement.
Increased ROI through optimized campaigns
AI marketing tools improve over time. The more they learn about your business, the better they can optimize campaigns — including subject lines, ad spend, posting times, and more. You’ll get more value from every dollar and see bigger, better results.
TIP: Don't miss our series of blogs on AI tools for different use-cases! Check out our articles on AI Copywriting Tools, AI Tools for PR, and AI Social Media Management Tools.
Top AI Marketing Tools in 2025
There are plenty of tools to add to your AI marketing toolbox, but not all of them are worth your time. The best tools are ones that are functional, built to solve real-world marketing problems, and make your job easier.
Here are our top picks for AI marketing tools in 2025, organized by category.
1. AI-powered content creation & SEO
Creating content consistently (and making sure it ranks) is a full-time job. AI content creation tools generate high-quality outlines and copy that align with your brand’s voice and search intent.
Let’s look at a few examples.
Jasper AI
Jasper AI is copy-driven and designed for marketing tasks. It learns your brand voice and audience and lets you specify tones, styles, and channels so it can create that aligns with your campaign goals.
Key features:
- Pre-built templates for blog posts, Facebook ads, product descriptions, and more
- Tone of voice customization for brand alignment
- Long-form editor
- Supports 25+ languages
Use cases:
- Blog writing
- Copywriting
- SEO
- Social media
- Email marketing
- Content strategy
Copy.ai
Copy.ai specializes in short-form content. When you need content that’s punchy and timely without overthinking it, this tool helps you turn ideas into assets.
Key features:
- Writing templates
- Brand tone and voice selector
- Automated workflows
- Translation and localization
Use cases:
- Headlines
- Social media posts
- Summaries
- Prospecting emails
- Content briefs
Surfer SEO
Surfer SEO blends AI content creation with real-time search data. Generate content briefs around keyword clusters in seconds, then get guided help on how to write content that ranks.
Surfer SEO shows you how long your content should be, how many headlines and images to include, and related keywords that will boost your Surfer score.
Key features:
- SEO content editor
- Keyword recommendations
- Audit tool for existing content
- Keyword clustering
Use cases:
- Long-form SEO content
- Content audits
- SEO strategy
Clearscope
Clearscope makes search optimization part of the writing process instead of an afterthought. It provides real-time recommendations on how to get your content to rank, including topic ideas, keyword suggestions, word counts, and readability.
You get ready-to-publish pieces that will help you boost your rankings without a ton of guesswork.
Key features:
- Content monitoring
- Word count and keyword recommendations
- AI-generated outlines
- Real-time feedback on optimization
Use cases:
- Topic identification
- Content optimization
- Localized content
2. AI for social media management
Social media success isn’t just about posting every day. It’s about showing up with purpose. AI in marketing can ease social media management burdens by posting on your behalf, finding trending topics to talk about, and understanding how people are discussing certain companies or topics.
For social media management, one AI social media tool stands out.
Meltwater
Meltwater goes beyond basic scheduling. It’s a full-suite social intelligence platform built for brands that want to lead conversations, not just participate.
With powerful AI-driven social listening and audience analytics, Meltwater helps marketers understand what’s being said, where, and why it matters.
Going beyond basic engagement metrics, Meltwater helps you track your entire social media presence. It monitors every channel for brand mentions, keywords, and sentiments.
You get direct insights into competitors, influencers, share of voice, and what your audience cares about. Take your strategy from reactive to proactive and know what you should do next.
Key features:
- AI-powered social listening across news, blogs, and all major social platforms
- Audience segmentation and influencer discovery
- Campaign performance analytics
- Sentiment analysis
- Custom dashboards
- Competitor analysis
- Real-time alerts
Benefits for engagement and scheduling:
- Post at the right times to reach the widest audience
- Spot emerging trends before they blow up
- React quickly to shifts in sentiments or potential crises
- Find patterns in top-performing content
TIP: Check out our free guide to AI for Social Media Management for a full breakdown on tools, prompts, and how to leverage Meltwater effectively!
3. AI for email marketing & personalization
Email marketing gets smarter with AI communication tools. Marketers can ditch the “spray and pray” method and send the right message to the right person at the right time.
AI-powered email tools dig into user behavior, automate segmentation, test subject lines, and optimize send times, creating emails that feel personal, even at scale.
AI can send emails at times when recipients are most likely to open and click. It can adjust subject lines based on a user’s past behaviors. With each email it sends, it also learns and improves to help you get better results on future campaigns.
Here are a few tools that handle email marketing and personalization exceptionally well.
HubSpot
HubSpot goes beyond CRM features to include AI-powered email tools that segment, analyze, and automate your marketing. You can use AI features to A/B test email subject lines, tailor content, and track what’s getting you the most opens and clicks.
Key features:
- Smart segmentation based on lifecycle stage, behavior, and more
- Drag-and-drop email builder
- A/B testing
- Performance insights
- CRM integration
Use cases:
- Onboarding campaigns
- Drip campaigns
- Lead nurturing
Seventh Sense
Seventh Sense enhances HubSpot and Marketo email marketing software with delivery optimization. Your emails can’t convert if they never arrive, so Seventh Sense works to put more emails in more inboxes and avoid the spam folder.
Key features:
- AI-driven send time optimization per contact
- Email frequency optimization
- Improved email deliverability
- Integration with HubSpot and Marketo
Use cases:
- Increase open rates
- Optimizing nurture sequences
- Conversion-dependent campaigns
Jacquard (formerly Phrasee)
Jacquard uses natural language generation to create subject lines, headers, and CTAs that sound human but perform like a machine. It analyzes your brand voice to create on-brand language to boost opens and clicks.
Key features:
- AI-generated copywriting
- Brand voice modeling
- Real-time performance optimization
Use cases:
- A/B testing subject lines
- Copy variations for each campaign and channel
- Tone consistency across all campaigns
4. AI for advertising & PPC optimization
Running ad campaigns used to be part art, part guesswork. But using AI means you no longer have to A/B test every headline or comb through dashboards to tweak bids.
AI marketing tools can optimize campaigns in real time. They can adjust budgets, refine targets, and rewrite ad copy, so you get bigger, better results without the lift.
These three AI advertising tools do it best.
Albert AI
Albert AI optimizes itself across multiple channels. It automates tedious tasks like keyword research and ad spend by looking at audience engagement data to see what’s working.
Key features:
- Autonomous campaign management
- Real-time adjustments
- Cross-channel execution
- Continuous learning from previous campaigns
Adzooma
Adzooma is a user-friendly PPC management platform for small to mid-sized businesses. Its AI engine monitors your Google, Facebook, and Microsoft ad accounts and offers real-time recommendations to improve ad performance.
Key features:
- One-click optimization
- Suggestions for ads and landing pages
- Campaign health scores
- Automated reporting and budget tracking
WordStream
WordStream is built for marketers who want better PPC results without living in Ads Manager 24/7. It offers free tools that grade your PPC ads and help you discover new keywords to target.
Consider it a PPC coach in your inbox.
Key features:
- Smart recommendations for keywords and bidding
- Multi-platform performance tracking (Google, Facebook, Bing)
- Historical reporting
TIP: Check out our blog on AI-generated ads to see how you can leverage AI to help your ad creative!
5. AI for customer insights & predictive analytics
Understanding your audience means looking at past behaviors and predicting what they’ll do next. AI-powered analytics tools do both, turning overwhelming data into actionable insights.
Here are three tools to help you act quickly and confidently.
Crayon
Crayon provides competitive intelligence, helping you track everything your competitors are doing online. It monitors things like price changes, marketing shifts, and even where they’re being featured in the media.
Gain a direct view into their strategies so you can adjust yours.
Key features:
- Real-time insights
- Visual change detection
- Market trend alerts
- Battlecards
- Dashboards for sales and marketing
Pathmatics
Pathmatics opens the curtain on your competitors’ ad campaigns. You’ll see where, when, and how they’re spending ad dollars so you can tweak your own approach.
Key features:
- Deep ad intelligence across display, social, video, and OTT
- AI-driven tracking
- Customizable dashboards
- Ad strategy breakdown by platform, spend, and messaging
Google Analytics 4 (GA4)
GA4 is Google’s next-gen analytics platform. It’s free to use and tracks the full customer journey on your website, no matter how they find or engage with you.
Key features:
- AI-powered predictive metrics
- Integration with Google Ads
- Automated insights
- Anomaly detection
- Cross-device tracking
How to Choose the Right AI Marketing Tool
Choosing the right AI marketing tools comes down to your specific goals and constraints. Here are a few smart filters to narrow your options:
- Budget and plan availability
- Ease of use (think intuitive interfaces, learning resources, etc.)
- Integrations with existing tools
- Scalability
- Industry standards (e.g., multi-client support for agencies)
The right tool should enhance your workflow. Think long-term, and test whenever possible.
Using Meltwater for AI-Powered Marketing
Instead of guessing what your audience wants, AI marketing tools analyze mountains of data to predict it with precision. They use this information to personalize email campaigns, fine-tune ad targeting, and recommend what and when to post on social media.
Meltwater leads the pack with AI-powered insights from across the web. Keep track of competitors, monitor brand keywords, and learn how people are talking about topics that matter.
It’s a smarter way to market your business, allowing you to get inside the minds of your customers and become part of the conversation.
Want to learn more about Meltwater can help you be more efficient, understand your audience, and benchmark against your competition? Get a demo by filling out the form below!
