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The Meltwater Blog

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Marketing

The Top 3 Things to Know About the Future of Marketing

Khalipha Ntloko | Aug 14, 2020
social listening in dubai
Marketing

Social Listening in Dubai and the UAE: A Wealth of Opportunity for Marketing, PR & Comms

Wesley Mathew | Aug 13, 2020
Image of white balloons with one red balloon flying away
Marketing

How to Create an Effective Market Positioning Strategy

Perri Robinson | Aug 12, 2020
Typewriter arial shot
Marketing

The Importance of Reviews in the Customer Journey

John Boitnott | Aug 11, 2020
PR & Communications

Trends shaping the virtual banking industry in Hong Kong

Meltwater Hong Kong | Aug 6, 2020
photo of a colorful makeup palette with a black background
Marketing

What Is Omnichannel Marketing?

John Boitnott | Aug 5, 2020
empowering africa: women who are rising and inspiring us all
Marketing

Empowering Africa: The Women Who Are Rising and Inspiring Us All

Khalipha Ntloko | Aug 5, 2020
photo of a glasses held in front of an open book
Marketing

An A-Z Dictionary of Marketing Terms and Definitions

TJ Kiely | Aug 4, 2020
man writing a workflow strategy on a white board
Marketing

What Is Digital Marketing? How to Build Your Strategy [Examples]

Allison Smith | Aug 4, 2020
A department store window with mannequins and discount signs. In this article we will focus on the marketing mix and introduce to you the 4Ps as well as the 7Ps of marketing
Marketing

The Marketing Mix: Boost Your Business with the 4Ps & 7Ps of Marketing

Allison Smith | Jul 28, 2020
A hand holding a phone with icons showing the different types of digital touchpoints in a journey. This represents the different marketing software and tools needed.
Marketing

Marketing Tools and Software: How to Choose the Best One for You

Perri Robinson | Jul 22, 2020
Woman's hand holding a camera like a gun over a blue background.
PR & Communications

How to Use Video Storytelling Effectively in Times of Crisis

John Boitnott | Jul 21, 2020
A close up of hands working on an email marketing campaign.
Marketing

How to run a successful email marketing campaign

Perri Robinson | Jul 20, 2020
Marketing

6 Examples of Branded Social Videos Made with Little to No Budget

Brian Peters | Jul 14, 2020
Company News

Black Lives Matter: A movement That Should Matter to All

Ahmad Munawar | Jul 13, 2020
marketing communication strategy
Marketing

Why You Need a Marketing Communication Strategy

Khalipha Ntloko | Jul 10, 2020
Red telephone against a white background
Marketing

Don't Miss Out On The Power Of Conversational Marketing

Erika Heald | Jul 7, 2020
Woman wearing dungarees watching a video on her phone with earphones
Marketing

2020: The Year Social Media Came of Age

Lance Concannon | Jun 29, 2020
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Marketing

How to Build an Influencer Strategy for Social Enterprises

Violet Zhang | Jun 19, 2020
Young asian woman with her hand under her chin, listening, thinking, with a blue background.
Marketing

Why Your Idea of Influencer Marketing is Outdated

Violet Zhang | Jun 19, 2020
Small ancient statue figurine with sunglasses, bubblegum, and headphones. How marketers can use TikTok blog post
Marketing

The Rise of TikTok: A Guide for Marketers

Violet Zhang | Jun 18, 2020
A yellow, red and blue target with a dart in the middle.
Marketing

How to Target Your Social Media Promotion

Michelle Garrett | Jun 16, 2020
A highway at sunrise
Data Science

The Road to Recovery: Strategies for the Post-COVID 19 Era

David Yuan | Jun 12, 2020
Woman logging into Instagram on her phone. Computer screen in the background.
Marketing

How to Write the Perfect Professional Instagram Bio

Brian Peters | Jun 11, 2020
Why Brands Are Kicking Demographics to The Curb in Favour of Audience Insights
Marketing

Why Brands Are Ditching Demographics in Favour of Audience Insights

Perri Robinson | Jun 11, 2020
The Power of Audience Insight
Marketing

The Power of Audience Insights

Wesley Mathew | Jun 10, 2020
hand holding a mobile phone with the TikTok logo on it
Marketing

TikTok: What Is It? Who’s on It? And Is It Right for Your Brand?

John Boitnott | Jun 9, 2020
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Marketing

How to Boost Facebook Reach

Justin Wilson | Jun 7, 2020
Marketing

Leveraging UGC In a Post-COVID World

Sarah Shoemaker | Jun 4, 2020
photo of a woman sitting in front of her laptop
Marketing

How Has Covid-19 Changed the Future of Marketing? 7 Expert Opinions

Allison Smith | Jun 2, 2020
Marketing

The Daily Life of a Social Media Manager

Christine Nielsen | May 28, 2020
research tool
Marketing

How to Use Meltwater As a Research Tool

Becca Challis | May 26, 2020
Marketing

What Is Purpose-Driven Marketing?

John Boitnott | May 26, 2020
Illustration eines Fragezeichens
PR & Communications

5 Questions to Ask Before Your Brand Joins a Conversation

Josh Ritchie | May 24, 2020
eng-0404-Transforming PR Campaign Management
PR & Communications

Transforming PR Campaign Management

Perri Robinson | May 22, 2020
media mention
PR & Communications

How to Ensure You Never Miss a Media Mention

Perri Robinson | May 22, 2020
Photo from above of three people working together on their laptops
PR & Communications

Custom Scoring: The PR Metric Of The Future

Violet Zhang | May 21, 2020
How to Optimise PR Measurement with PR Custom Scoring

How to Optimise PR Measurement with PR Custom Scoring

Perri Robinson | May 21, 2020
eng-0303-digital transformation strategy
Data Science

How to Kick Start a Digital Transformation Strategy

Perri Robinson | May 20, 2020
Millennials and Gen-Z on smart phone
Marketing

Marketing to Millennials & Gen-Z

Wesley Mathew | May 19, 2020
horsehoe
Marketing

Calls to Action: 50 That Sell and 10 That Repel

Wesley Mathew | May 19, 2020
hands typing into laptop
Marketing

4 Brands Getting Content Marketing Right

Rachel Sullivan | May 19, 2020
Person holding pad of paper and pen. Here's how to pitch a press release.
PR & Communications

How to Pitch Your Press Release to Journalists

Meltwater | May 19, 2020
PR & Communications

Custom Scoring: The Debate on AVE

Violet Zhang | May 19, 2020
gold shimmer light end of the tunnel
PR & Communications

Artificial Intelligence in PR: Where We Are and Where We're Headed

James Li | May 19, 2020
social sharing on mobile phone
Marketing

Research Reveals Secrets of Social Sharing

Karen Taylor | May 19, 2020
Two bandaids forming a cross shape. Tips for writing a crisis statement blog post
PR & Communications

6 Top Tips for Writing a Crisis Statement

Wesley Mathew | May 18, 2020
people pointing their thumbs down with unhappy faces
PR & Communications

How Brands Should Apologize

Wesley Mathew | May 18, 2020
smartphone ringing icons
PR & Communications

The Best Apps for PR Professionals

Wesley Mathew | May 18, 2020
asian woman with smartphone influencer in front of red wall
Marketing

How to Quickly Spot Fake Influencers

Meltwater | May 18, 2020
woman with glasses working in front of laptop
PR & Communications

Boost your Media Coverage? Ideas for Creating News Stories Journalists Will Love

Debbie Leven | May 18, 2020
woman looking at her phone smiling
Marketing

Why Micro Influencers Matter

Meltwater | May 18, 2020
A pink model of an ATM machine next to a pink model bench
Marketing

How to Win Back Your Customers After a Bad Experience

Meltwater | May 18, 2020
man reading the newspaper
PR & Communications

Toolbox Tips: Everything You Need to Avoid & Plan for a PR Crisis

Wesley Mathew | May 18, 2020
Large balloon hovering over a pushpin. Blog post image for how to manage a PR and social media crisis
PR & Communications

How to Manage a PR and Social Media Crisis in 10 Steps

Wesley Mathew | May 18, 2020
woman sitting in front of computer
Marketing

Creative Ways to Use Social Listening Tools

Meltwater | May 18, 2020
Optimize Supply Chain Risk Management with Media Intelligence
Data Science

Optimize Supply Chain Risk Management with Media Intelligence

Perri Robinson | May 18, 2020
Data Science

How to Use Master Data Management to Future Proof your Business

Perri Robinson | May 15, 2020
PR campaign inspo
PR & Communications

Top 5 PR Campaigns of 2019

Michelle Garrett | May 14, 2020
pr reports
PR & Communications

5 Reports Every PR Pro Needs to Prove PR ROI

Erika Heald | May 14, 2020
business man suit
Marketing

Why is Reputation Important?

Meltwater | May 13, 2020
Wales' skyline of Cardiff Bay and Millenium Centre.
Marketing

Media Monitoring Software for Wales

Wesley Mathew | May 12, 2020
illustrated image of a purple background with a woman in blue sitting on a phone screen using her own smartphone
Marketing

Social Media Experiments: What You Can Learn by Testing

Brian Peters | May 12, 2020
brand strategy chess board
Marketing

Kim Kardashian Has 3 Things to Teach Us about Brand Strategy

Perri Robinson | May 10, 2020
PR agency working laptop hand gesture
PR & Communications

Best Practices for Working with a PR Agency

Meltwater | May 6, 2020
Woman at laptop, busy on her cell phone with a computer screen in the background.
Marketing

Meltwater Named One of the Top 50 Best Products for Marketers in 2020

Missing Author | May 6, 2020
Illustration of a person in a virtual meeting against a blue background
PR & Communications

Why You Should Put Internal Communications First During a Crisis

Michelle Garrett | May 5, 2020
political stand
PR & Communications

What PRs Should Know Before Their Brand Takes a Political Stand

Meltwater | May 4, 2020
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PR & Communications

The Best Days and Times for PR Content

Meltwater | May 4, 2020
A heart on a chain
PR & Communications

Online Reputation Management: The Basics

Meltwater | May 3, 2020
semantic seo google search engine
PR & Communications

How to Boost Your Next PR Campaign with Semantic SEO

Ivan Kreimer | May 3, 2020
trend forecasting arrows
PR & Communications

How PR Pros Can Become Master Trend Forecasters

Meltwater | May 3, 2020
business man reading the newspaper
PR & Communications

B2B PR Tips: How to Leverage Earned, Owned, Paid, and Shared Media for Lead Generation

Wendy Marx | May 1, 2020
Empty boardroom table and seats, with three people talking at one end.
Data Science

How a Sentiment Analysis API can Transform Business Decision Making

Perri Robinson | May 1, 2020
Crisis Management
PR & Communications

10 Steps to Managing a PR or Social Media Crisis

Christine Nielsen | Apr 29, 2020
Marketing

5 Steps to Building a Nonprofit Campaign

Brian Peters | Apr 21, 2020
event networking
PR & Communications

Make Your Presence Felt: The PR and Content Marketing Guide to Productive Events

Meltwater | Apr 13, 2020
PR & Communications

How brands have responded to COVID-19

Allison Smith | Apr 9, 2020
PR & Communications

Crisis Response Across Channels—Best Practices for Social Media

John Boitnott | Apr 7, 2020
Illustration of gears with analytics icons
PR & Communications

7 Ways to Maximize Digital PR

Dorothy Crenshaw | Apr 6, 2020
Person holding a red, old fashioned telephone, handing the receiver over.
PR & Communications

Q&A: Communicating in times of crisis

Paul Westerink | Apr 6, 2020
Photo of a man holding up a digital like icon from Instagram

7 Ways You Can Do Better at Recognizing Your Influencers

Erika Heald | Apr 1, 2020
laptop coffee mug working on desk
PR & Communications

6 Steps to Creating a List of Journalists That Will Talk About You

Meltwater | Apr 1, 2020
women discussing over laptop
PR & Communications

The Best Approach to Media Relations: Benefits to Journalists Having a Meltwater Profile

LeighAnne Manwiller | Apr 1, 2020
Mini disco ball on yellow and grey background
Data Science

When is a global media intelligence solution needed?

Perri Robinson | Apr 1, 2020
why now is the time to practice social listening
Marketing

Why Now Is the Time to Practice Social Listening

Khalipha Ntloko | Mar 26, 2020
spotify ai
Data Science

How AI helps Spotify win in the music streaming world

Ipshita Sen | Mar 25, 2020
Instagram app icon in a smartphone
Marketing

6 Companies That Are Killing It on Instagram

Kim Speier | Mar 24, 2020
Phone with analytics opened
PR & Communications

What Does PR Automation Mean for PR Pros?

Michelle Garrett | Mar 24, 2020
Press Release Anatomy and History | Not Much Has Changed
PR & Communications

Press Release Anatomy and History | Not Much Has Changed

Meltwater | Mar 24, 2020
Designer working on his desk
Marketing

The Complete Guide to Creating Infographics for Non-Designers

Gretchen Heber | Mar 24, 2020
Finance
Marketing

JPMorgan, Goldman Sachs and more double down on tech innovation

Leor Distenfeld | Mar 24, 2020
influencer management while working remotely from home
Marketing

#WFH: 5 Ways To Manage Your Influencer Campaign While Working From Home

Khalipha Ntloko | Mar 20, 2020
man with a microphone hosting a panel discussion
Marketing

How to Connect With Your Audience in the Digital Age

James Coleman | Mar 19, 2020
Why AI-Powered Insights Are Important for Marketing in 2020
Data Science

Why AI-Powered Insights Are Important for Marketing in 2022

Khalipha Ntloko | Mar 18, 2020
Data Visualization Designed for PR and Comms Professionals
Data Science

Top 5 Data Visualization Tools of 2020 and beyond — And They’re Free

Storie Ledger | Mar 18, 2020
How to Appropriately Respond to Negative Reviews Online
Marketing

How to Appropriately Respond to Negative Reviews Online

Robert Cordray | Mar 17, 2020
Team discussing items on a whiteboard
PR & Communications

5 Ways to Turbocharge Your PR With Media Monitoring

Meltwater | Mar 17, 2020
Back view of a brunette woman wearing an off-shoulder top
Marketing

Why Marketers and Comms Pros Get Their Customer Journeys Wrong

Erika Heald | Mar 16, 2020
Editorial calendar illustration
PR & Communications

5 Editorial Calendar Content Types [infographic]

Antonija Božičković | Mar 16, 2020