The Meltwater Blog

The judgement is in on your PR reputation! A green cartoon gavel is pictured being stuck down against a green backdrop

Marketing

Reputation PR: Definition, Strategies & Examples

graphic of instagram profile picture

PR & Communications

Guide to Instagram Profile Pictures 2022

pink mannequin woman looking into mirror

PR & Communications

Fighting Fake News on Social Media

Marketing

How to Win More New Business for Your Agency, With Social Listening

Twitter bird on dark blue background

Marketing

Twitter Management for Beginners

Picture of a game controller on pink background

Marketing

Esports Marketing Trends in Southeast Asia

A yellow staircase missing a section in the middle, presenting a challenge to anyone who would dare try to get to the other side. This image is being used as the thumbnail for a blog post explaining the top social media challenges of the past several years.

PR & Communications

How Social Media Challenges Become Wildly Successful

5 stars on a blue background for facebook recommendations and reviews

Marketing

How to Leverage Facebook Recommendations for Your Business

The universal icon for connection, which is represented by three dots connected by lines in the shape of an arrow. If you wanted to cross-post content across social media platforms, then you would likely click on this icon.

Marketing

The Ultimate Guide To Crossposting on Social Media

A white alarm clock is floating in the air because it is ringing so hard. This alarm clock was set to go off to remind us of the importance of real-time marketing in our strategies.

Marketing

Real-Time Marketing: Definition & Examples

An image of three hexagonal shapes arranged like a podium, but there's nothing placed on top of each of the three shapes.

Data Science

Audience Report: Who's Driving the Chatter Online Around NFTs?

Marketing

Guide to Posting Videos on Twitter

Marketing

Profitable Social Media Services for Your Agency

An illustrated image of a video play icon that appears as a red cube with a white triangle in the center. If you are marketing on YouTube, you want your subscribers to be clicking on this video icon player on the platform.

Marketing

10 Tips to Grow Subscribers on YouTube (The Organic Way)

hand creating a heart shape against a pink background

PR & Communications

Brand Advocacy: What It Is And Why It Is Important For PR

An illustration of a computer with several charts on the screen, which are similar to the dashboards visible in a customer relationship management (CRM) system.

Marketing

How A Customer Relationship Management (CRM) System Can Help Your Business Succeed

How to create and manage a YouTube channel. Image with YouTube video on blue background showing video red play bar quarter way through

Marketing

How to Create & Manage a YouTube Channel

A group of people sitting around a classroom in a circle learning about Meltwater Academy, Meltwater's online training program that offers free courses in PR, social media, and marketing.

Company News

Update Your Skills Through Meltwater Academy

Three blue American dollar signs against a blue background. The dollar signs represent the revenue your marketing team could generate through Facebook lead ads.

Marketing

How to Use Facebook Lead Generation Ads

A cartoon model of the Earth that is melting. Below the floating Earth is a puddle. In this blog post, we examine how the topic of climate change is being discussed on social media.

PR & Communications

Using Social Media to Combat Climate Change

A blue trophy, like the one you might win if Facebook or Twitter gave out an award for the best social media marketing campaign, is set against a blue background.

Marketing

How to Create a Successful Marketing Campaign

An illustration of a computer with graphs that are popping out of the computer's screen. The graphs resemble the type of information that a b2b marketer may be analyzing when preparing a marketing strategy.

Marketing

What is B2B Marketing and B2B Sales?

An icon of a YouTube video player with icons of hearts and "Likes" floating around the video in a heart-like shape. This is the type of engagement most marketers dream their YouTube video marketing strategy will generate.

Marketing

Ultimate Guide to YouTube Marketing

Pink 3D Instagram logo camera with like icons. Hero image for How to do Instagram Marketing blog.

Marketing

How To Be Successful With Instagram Marketing

Megaphone sending a WhatsApp Broadcast

Marketing

All You Need To Know About WhatsApp Broadcast

A model of the human brain that is blue set against a blue background. We think (get it) was the perfect choice for our blog on market intelligence.

Marketing

Market Intelligence 101: What It Is & How To Use It

A solid yellow background with a tablet in the center. The tablet had various objects on top of it, such as a megaphone, magnifying glass, clipboard, and large bar chart. The objects could all be used by marketers analyzing big data to put together a data-driven marketing campaign.

Marketing

How Data-Driven Marketing Campaigns Work

A smartphone that has various objects like a pair of shoes, a suitcase, a credit card, and lipstick all flying out of the screen and into the real world. This image illustrates the growing shift toward online shopping, and in particular social commerce through platforms like Facebook Marketplace.

Marketing

How To Sell on Facebook Marketplace

A toy robot that has been made using scraps of pieces from different machines or mechanical parts, like springs, electrical plugs, and wires. He could be social-savvy bot answering questions around how to build similar social media bots.

Data Science

Social Media Bots: How They Work and How to Use Them

An illustration of a diverse group of women against a purple backdrop

Company News

Celebrating International Women's Day, 2021

A purple conversation bubble with three hearts cut into it that resembles the icon that appears when you get a "like" on your Instagram business account

Marketing

How to Use Instagram for Business

A collection of objects, like a bullseye target, bar chart and magnifying glass, that are meant to represent social media marketing metrics small businesses could evaluate

Marketing

How To Boost Your Small Business With Social Media Marketing

A retro computer that is painted orange against an orange backdrop for this blog on big data for businesses

Data Science

Big Data: What it Is and Why it Is Important for Your Business

An image of a cartoon phone with stylized chat bubbles appearing around the screen against a solid pink background. Each of the four chat bubbles are a different color, symbolizing the different threads that marketers can engage in on Reddit.

Marketing

The Ultimate Guide to Reddit Marketing

Picture of WhatsApp logos linked together

Marketing

How To Create And Use Whatsapp Ads

black typewriter with the text of news on paper

PR & Communications

How To Create and Leverage Your Media Database in the Middle East

WhatsApp logo used for marketing

Marketing

WhatsApp and Messenger Apps as a Marketing Tool

A 4-piece puzzle in the shape of a square with one corner not yet connected on a blue background. This image is being used a thumbnail for a blog onmarketing segementation

Marketing

Marketing Segmentation & Personas - Ultimate Guide

An image of a satellite dish in a field pointed up towards the sky at sunset

Data Science

Market Intelligence: Using Real-Time Data and Generate More Leads and Revenue

A person holding a cell phone with the WhatsApp logo displayed on screen. This image is being used as the thumbnail for a blog on WhatsApp business marketing

Marketing

How To Use WhatsApp for Business in 2022

Two grey mail boxes on a city sidewalk. This image is being used as a thumbnail for a blog on direct marketing.

Marketing

What You Need to Know About Direct Marketing

Person wearing multiple watches for different time zones on bright yellow background. Hero image for social media management blog post.

Marketing

Infographic: A Day in the Life of a Social Media Marketing Manager

A close-up image of a telescope positioned toward a city in the background. This image is being used as a thumbnail for a blog explaining how to identify a single source of truth for marketing data

Data Science

Why Your PR & Marketing Data Needs a Single Source of Truth (& How to Achieve It)

Person holding eyeglasses up to a brightly lit street. Header image for 10 steps for a social media audit.

Marketing

10 Easy Steps For a Social Media Audit

Map pin connecting several red threads. Header image for planning a marketing strategy for 2021 blog post.

Marketing

How to Create a Successful Marketing Strategy for 2022

Dark Social

PR & Communications

Dark Social: The Next Marketing Opportunity

Image of a datastream as the header for our blog about APIs

Data Science

The Value of API and Analysing Different Data Types

Green old fashioned telephone. Header image for blog post: why word of mouth marketing is important.

Marketing

Why is Word-of-Mouth Marketing so Important?

A man holding a robot's hand whilst standing in front of a sunset.

Data Science

Q&A with Prakash Senghani: Your AI & Transformation Questions Answered

How CPG Brands in MENA Can Benefit From Digital Marketing - Meltwater Blog

Marketing

How CPG Brands in MENA Can Benefit From Digital Marketing

Three circular objects, increasing in size. Ultimate 2022 guide to social media image sizes

Marketing

Full Guide to Social Media Image Sizes for 2022

A runner setting up to start a race, like a marketer getting ready to boosting organic Facebook reach

How to Boost Facebook Reach

person holding mobile phone with instagram on the screen

Marketing

How to Post on Instagram - The Full Guide

National Days calendar for 2021

Marketing

Celebrating National Days, Weeks, and Months on Social Media - Ultimate Guide

A graffiti-covered wall with the image of a man creates the illusion that a tree's foliage is the person's hair. This is an example of the tactics often used in guerrilla marketing

Marketing

The Six Most Successful Guerrilla Marketing Campaigns To Inspire Your Brand

An image of a hand holding a seed that has sprouted. This image is the header for our blog about growth hacking for marketers.

Marketing

Growth Hacking for Marketers

A group of different colored strings that are tied together in a knot. This image is being used as the hero image on a blog about reputation management.

PR & Communications

How To Create A Reputation Management Policy & Strategy

Two women seated at desks working on their respective laptops

PR & Communications

What is the Difference Between Marketing and PR?

A women planning out a strategy on a piece of paper

PR & Communications

7 Step Guide: How to Create & Implement A PR Campaign

Data Science

Elections And The Threat of Foreign Interference

person wearing apple watch typing on a keyboard on their desk

Marketing

How to Master Content Marketing in the Middle East

Neon heart

PR & Communications

Why Personal Reputation Management Is the Key for Your Success

overlapping leaves

Marketing

The Ultimate Guide To Integrating Corporate Social Responsibility

green and orange background with a calendar in the foreground

Marketing

How to Create a Social Media Content Calendar

arab woman wearing sunglasses standing against wooden wall

Marketing

The Rise of Influencer Marketing in the UAE and Saudi Arabia

Marketing

Event Marketing Strategies and Best Practices

A young man sitting on his laptop looking at a report on a paper on his table

Marketing

3 Social Listening Use Cases for Pandemic Marketing

Two people standing in front of a board brainstorming

PR & Communications

PR strategies ahead of an uncertain 2021

a person typing on a laptop with a credit card close by

Marketing

Knowing Your Audience in the Age of Rapidly Changing Consumer Behaviour

four arab women against a grey wall looking at their smartphones

Marketing

The Top 3 Social Media Trends for the Middle East

A voter filling out a ballot at a polling place

Data Science

The Battle for the White House on Social Media

People gathered around a table

Marketing

The Rise of Converged Media [Expert Interviews]

stacks of coins

PR & Communications

How Social Listening Can Help the Finance Industry

people laughing and talking outside during daytime

Marketing

Lifestyle Marketing: How To Leverage Your Consumers' Lifestyle

Man in a cityscape with a satchel and suit.

PR & Communications

PR Career Paths: 12 Skills You Need

eng-0505-blog-Analysing the Online Customer Journey

Marketing

[Webinar Q&A Round-Up] How to Map & Visualise your Customer Journey

apple icon for marketing trends in 2020

Marketing

5 Things to Learn from Apple's Marketing Strategy

Coworkers looking and pointing at a laptop on a desk

Marketing

Lead Generation: The Smart Marketer’s Secret Weapon

Marketing

Meltwater Social Media Festival Wrap Up

Illustration of floating hashtag icons with people sitting on one large hashtag using various electronic devices

Marketing

The Hashtag Guide: How To Hashtag on Facebook, Instagram And Twitter

arabian woman holding her smartphone to take a photo

Marketing

A Quick Guide to Social Media Marketing in the Middle East

Marketing

What is (Online) Display Advertising? An Updated Guide

Hand holding phone featuring LinkedIn login page

Marketing

How to Build A Successful LinkedIn Marketing Strategy

Clipboard with blank piece of paper and pen on light pink background. 10 examples of effective Press Releases.

PR & Communications

10 examples of effective press releases + a template to download

Marketing

4 Pillars to a Strong Social Media Governance Model

small health drinks with leaves for product marketing

Marketing

Product Marketing: How To Sell a Product

An image of a bulls eye.

Marketing

Push and Pull Marketing: Differences and Synergies

Marketing ROI

Marketing

Marketing ROI: Definition, Measurement & Improvement

Hands playing on phones

Marketing

Owned, Earned, Paid & Shared Media Explained

A team meeting casual

Marketing

A Beginner's Guide to Social Media for B2B

The Rise of eSports in the Middle East

Data Science

A Data-Driven Analysis: The Future of eSports in the Middle East

Pink miniature grocery cart on light pink background. Blog post on transactional marketing vs relationship marketing

Marketing

What Is The Difference Between Transactional Marketing And Relationship Marketing?

Facebook Messenger app icon on a phone

Marketing

10 Facebook Messenger Marketing Ideas

Photo of rain drops with the Facebook like icon thumbs down in the background

Marketing

Dark Post and Organic Posts Explained: What Works Best

media monitoring in dubai and the uae

Marketing

Media Monitoring in Dubai and the UAE

two people looking at a screen for data analysis

Marketing

The Top 3 Things to Know About the Future of Marketing

social listening in dubai

Marketing

Social Listening in Dubai and the UAE: A Wealth of Opportunity for Marketing, PR & Comms

Image of white balloons with one red balloon flying away

Marketing

How to Create an Effective Market Positioning Strategy

Typewriter arial shot

Marketing

The Importance of Reviews in the Customer Journey

PR & Communications

Trends shaping the virtual banking industry in Hong Kong