The Meltwater Blog

Three circular objects, increasing in size. Ultimate 2022 guide to social media image sizes

Marketing

Full Guide to Social Media Image Sizes for 2022

A runner setting up to start a race, like a marketer getting ready to boosting organic Facebook reach

How to Boost Facebook Reach

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Marketing

How to Post on Instagram - The Full Guide

National Days calendar for 2021

Marketing

Celebrating National Days, Weeks, and Months on Social Media - Ultimate Guide

A graffiti-covered wall with the image of a man creates the illusion that a tree's foliage is the person's hair. This is an example of the tactics often used in guerrilla marketing

Marketing

The Six Most Successful Guerrilla Marketing Campaigns To Inspire Your Brand

An image of a hand holding a seed that has sprouted. This image is the header for our blog about growth hacking for marketers.

Marketing

Growth Hacking for Marketers

A group of different colored strings that are tied together in a knot. This image is being used as the hero image on a blog about reputation management.

PR & Communications

How To Create A Reputation Management Policy & Strategy

Two women seated at desks working on their respective laptops

PR & Communications

What is the Difference Between Marketing and PR?

A women planning out a strategy on a piece of paper

PR & Communications

7 Step Guide: How to Create & Implement A PR Campaign

person holding up a phone in the dark with the Instagram logo displayed on the screen

Marketing

How To Get More Instagram Followers

Data Science

Elections And The Threat of Foreign Interference

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Marketing

How to Master Content Marketing in the Middle East

A live video of a street filmed through a mobile phone

Marketing

The Secrets of Successful Video Marketing

A blurry computer screen displaying the Facebook logo in the top-left corner

Marketing

A Guide to Creating a Facebook Business Page

Neon heart

PR & Communications

Why Personal Reputation Management Is the Key for Your Success

Facebook search bar

Marketing

Facebook Management Guide: How to Create Organic Posts & Ads on Facebook

overlapping leaves

Marketing

The Ultimate Guide To Integrating Corporate Social Responsibility

green and orange background with a calendar in the foreground

Marketing

How to Create a Social Media Content Calendar

arab woman wearing sunglasses standing against wooden wall

Marketing

The Rise of Influencer Marketing in the UAE and Saudi Arabia

Marketing

Event Marketing Strategies and Best Practices

A young man sitting on his laptop looking at a report on a paper on his table

Marketing

3 Social Listening Use Cases for Pandemic Marketing

Two people standing in front of a board brainstorming

PR & Communications

PR strategies ahead of an uncertain 2021

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Marketing

Knowing Your Audience in the Age of Rapidly Changing Consumer Behaviour

four arab women against a grey wall looking at their smartphones

Marketing

The Top 3 Social Media Trends for the Middle East

A voter filling out a ballot at a polling place

Data Science

The Battle for the White House on Social Media

People gathered around a table

Marketing

The Rise of Converged Media [Expert Interviews]

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Marketing

Lifestyle Marketing: How To Leverage Your Consumers' Lifestyle

stacks of coins

PR & Communications

How Social Listening Can Help the Finance Industry

Man in a cityscape with a satchel and suit.

PR & Communications

PR Career Paths: 12 Skills You Need

How Social Media Has Changed PR

PR & Communications

How Social Media Has Changed PR

eng-0505-blog-Analysing the Online Customer Journey

Marketing

[Webinar Q&A Round-Up] How to Map & Visualise your Customer Journey

apple icon for marketing trends in 2020

Marketing

5 Things to Learn from Apple's Marketing Strategy

Coworkers looking and pointing at a laptop on a desk

Marketing

Lead Generation: The Smart Marketer’s Secret Weapon

Marketing

Meltwater Social Media Festival Wrap Up

Illustration of floating hashtag icons with people sitting on one large hashtag using various electronic devices

Marketing

The Hashtag Guide: How To Hashtag on Facebook, Instagram And Twitter

arabian woman holding her smartphone to take a photo

Marketing

A Quick Guide to Social Media Marketing in the Middle East

Marketing

What is (Online) Display Advertising? An Updated Guide

Hand holding phone featuring LinkedIn login page

Marketing

How to Build A Successful LinkedIn Marketing Strategy

Clipboard with blank piece of paper and pen on light pink background. 10 examples of effective Press Releases.

PR & Communications

10 examples of effective press releases + a template to download

Marketing

4 Pillars to a Strong Social Media Governance Model

small health drinks with leaves for product marketing

Marketing

Product Marketing: How To Sell a Product

An image of a bulls eye.

Marketing

Push and Pull Marketing: Differences and Synergies

Marketing ROI

Marketing

Marketing ROI: Definition, Measurement & Improvement

A hand holding a smartphone to shoot a video

Marketing

5 Quick Tips for Social Video Content

Hands playing on phones

Marketing

Owned, Earned, Paid & Shared Media Explained

A team meeting casual

Marketing

A Beginner's Guide to Social Media for B2B

The Rise of eSports in the Middle East

Data Science

A Data-Driven Analysis: The Future of eSports in the Middle East

Pink miniature grocery cart on light pink background. Blog post on transactional marketing vs relationship marketing

Marketing

What Is The Difference Between Transactional Marketing And Relationship Marketing?

Facebook Messenger app icon on a phone

Marketing

10 Facebook Messenger Marketing Ideas

Photo of rain drops with the Facebook like icon thumbs down in the background

Marketing

Dark Post and Organic Posts Explained: What Works Best

media monitoring in dubai and the uae

Marketing

Media Monitoring in Dubai and the UAE

two people looking at a screen for data analysis

Marketing

The Top 3 Things to Know About the Future of Marketing

social listening in dubai

Marketing

Social Listening in Dubai and the UAE: A Wealth of Opportunity for Marketing, PR & Comms

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Marketing

How to Create an Effective Market Positioning Strategy

Typewriter arial shot

Marketing

The Importance of Reviews in the Customer Journey

PR & Communications

Trends shaping the virtual banking industry in Hong Kong

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Marketing

What Is Omnichannel Marketing?

empowering africa: women who are rising and inspiring us all

Marketing

Empowering Africa: The Women Who Are Rising and Inspiring Us All

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Marketing

An A-Z Dictionary of Marketing Terms and Definitions

man writing a workflow strategy on a white board

Marketing

What Is Digital Marketing? How to Build Your Strategy [Examples]

A department store window with mannequins and discount signs. In this article we will focus on the marketing mix and introduce to you the 4Ps as well as the 7Ps of marketing

Marketing

The Marketing Mix: Boost Your Business with the 4Ps & 7Ps of Marketing

A hand holding a phone with icons showing the different types of digital touchpoints in a journey. This represents the different marketing software and tools needed.

Marketing

Marketing Tools and Software: How to Choose the Best One for You

Woman's hand holding a camera like a gun over a blue background.

PR & Communications

How to Use Video Storytelling Effectively in Times of Crisis

A close up of hands working on an email marketing campaign.

Marketing

How to run a successful email marketing campaign

Marketing

6 Examples of Branded Social Videos Made with Little to No Budget

Company News

Black Lives Matter: A movement That Should Matter to All

marketing communication strategy

Marketing

Why You Need a Marketing Communication Strategy

Red telephone against a white background

Marketing

Don't Miss Out On The Power Of Conversational Marketing

Woman wearing dungarees watching a video on her phone with earphones

Marketing

2020: The Year Social Media Came of Age

Young asian woman with her hand under her chin, listening, thinking, with a blue background.

Marketing

Why Your Idea of Influencer Marketing is Outdated

woman thinking and holding a note pad while looking outside the office window

Marketing

How to Build an Influencer Strategy for Social Enterprises

Small ancient statue figurine with sunglasses, bubblegum, and headphones. How marketers can use TikTok blog post

Marketing

The Rise of TikTok: A Guide for Marketers

A yellow, red and blue target with a dart in the middle.

Marketing

How to Target Your Social Media Promotion

A highway at sunrise

Data Science

The Road to Recovery: Strategies for the Post-COVID 19 Era

Why Brands Are Kicking Demographics to The Curb in Favour of Audience Insights

Marketing

Why Brands Are Ditching Demographics in Favour of Audience Insights

Woman logging into Instagram on her phone. Computer screen in the background.

Marketing

How to Write the Perfect Professional Instagram Bio

The Power of Audience Insight

Marketing

The Power of Audience Insights

hand holding a mobile phone with the TikTok logo on it

Marketing

TikTok: What Is It? Who’s on It? And Is It Right for Your Brand?

person holding a mobile phone with coffee and a laptop on the table

Marketing

How to Boost Facebook Reach

Two young girls, taking a selfie in front of a purple wall.

Marketing

Leveraging UGC In a Post-COVID World

photo of a woman sitting in front of her laptop

Marketing

How Has Covid-19 Changed the Future of Marketing? 7 Expert Opinions

Marketing

The Daily Life of a Social Media Manager

Illustration of chess figures and analytics

Marketing

What Is Purpose-Driven Marketing?

research tool

Marketing

How to Use Meltwater As a Research Tool

Illustration eines Fragezeichens

PR & Communications

5 Questions to Ask Before Your Brand Joins a Conversation

media mention

PR & Communications

How to Ensure You Never Miss a Media Mention

eng-0404-Transforming PR Campaign Management

PR & Communications

Transforming PR Campaign Management

Photo from above of three people working together on their laptops

PR & Communications

Custom Scoring: The PR Metric Of The Future

How to Optimise PR Measurement with PR Custom Scoring

How to Optimise PR Measurement with PR Custom Scoring

eng-0303-digital transformation strategy

Data Science

How to Kick Start a Digital Transformation Strategy

social sharing on mobile phone

Marketing

Research Reveals Secrets of Social Sharing

Millennials and Gen-Z on smart phone

Marketing

Marketing to Millennials & Gen-Z

horsehoe

Marketing

Calls to Action: 50 That Sell and 10 That Repel

hands typing into laptop

Marketing

4 Brands Getting Content Marketing Right

PR & Communications

Custom Scoring: The Debate on AVE

gold shimmer light end of the tunnel

PR & Communications

Artificial Intelligence in PR: Where We Are and Where We're Headed

woman with glasses working in front of laptop

PR & Communications

Boost your Media Coverage? Ideas for Creating News Stories Journalists Will Love

people pointing their thumbs down with unhappy faces

PR & Communications

How Brands Should Apologize

man reading the newspaper

PR & Communications

Toolbox Tips: Everything You Need to Avoid & Plan for a PR Crisis

woman sitting in front of computer

Marketing

Creative Ways to Use Social Listening Tools