The Meltwater Blog

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Marketing

4 Brands Getting Content Marketing Right

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Marketing

Research Reveals Secrets of Social Sharing

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Marketing

Calls to Action: 50 That Sell and 10 That Repel

Millennials and Gen-Z on smart phone

Marketing

Marketing to Millennials & Gen-Z

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Marketing

Why Micro Influencers Matter

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PR & Communications

Toolbox Tips: Everything You Need to Avoid & Plan for a PR Crisis

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PR & Communications

The Best Apps for PR Professionals

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PR & Communications

6 Top Tips for Writing a Crisis Statement

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PR & Communications

How to Manage a PR and Social Media Crisis in 10 Steps

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PR & Communications

Want Media Coverage? Ideas for Creating News Stories Journalists Will Love

Marketing

How to Win Back Your Customers After a Bad Experience

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Marketing

How to Quickly Spot Fake Influencers

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PR & Communications

How Brands Should Apologize

social media influencers to partner with

Marketing

Finding the Right Influencers to Partner with Your Brand

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Marketing

Creative Ways to Use Social Listening Tools

Optimize Supply Chain Risk Management with Media Intelligence

Data Science

Optimize Supply Chain Risk Management with Media Intelligence

Data Science

How to Use Master Data Management to Future Proof your Business

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PR & Communications

5 Reports Every PR Pro Needs to Prove PR ROI

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PR & Communications

Top 5 PR Campaigns of 2019

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Marketing

Why is Reputation Important?

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Marketing

Media Monitoring Software for Wales

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Marketing

Social Media Experiments: What You Can Learn by Testing

Marketing

Kim Kardashian Has 3 Things to Teach Us about Brand Strategy

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Marketing

Meltwater Named One of the Top 50 Best Products for Marketers in 2020

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PR & Communications

Best Practices for Working with a PR Agency

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PR & Communications

Why You Should Put Internal Communications First During a Crisis

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PR & Communications

What PRs Should Know Before Their Brand Takes a Political Stand

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PR & Communications

The Best Days and Times for PR Content

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PR & Communications

How PR Pros Can Become Master Trend Forecasters

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PR & Communications

Online Reputation Management: The Basics

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PR & Communications

How to Boost Your Next PR Campaign with Semantic SEO

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Data Science

How a Sentiment Analysis API can Transform Business Decision Making

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PR & Communications

B2B PR Tips: How to Leverage Earned, Owned, Paid, and Shared Media for Lead Generation

Marketing

9 Keys to an Effective Content Marketing Strategy

PR & Communications

10 Steps to Managing a PR or Social Media Crisis

Marketing

5 Steps to Building a Nonprofit Campaign

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PR & Communications

Make Your Presence Felt: The PR and Content Marketing Guide to Productive Events

PR & Communications

How brands have responded to COVID-19

PR & Communications

Crisis Response Across Channels—Best Practices for Social Media

PR & Communications

Q&A: Communicating in times of crisis

PR & Communications

7 Ways to Maximize Digital PR

7 Ways You Can Do Better at Recognizing Your Influencers

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PR & Communications

The Best Approach to Media Relations: Benefits to Journalists Having a Meltwater Profile

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Data Science

When is a global media intelligence solution needed?

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PR & Communications

6 Steps to Creating a List of Journalists That Will Talk About You

why now is the time to practice social listening

Marketing

Why Now Is the Time to Practice Social Listening

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Data Science

How AI helps Spotify win in the music streaming world

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Marketing

The Complete Guide to Creating Infographics for Non-Designers

PR & Communications

What Does PR Automation Mean for PR Pros?

Marketing

6 Companies That Are Killing It on Instagram

Press Release Anatomy and History | Not Much Has Changed

PR & Communications

Press Release Anatomy and History | Not Much Has Changed

Finance

Marketing

JPMorgan, Goldman Sachs and more double down on tech innovation

influencer management while working remotely from home

Marketing

#WFH: 5 Ways To Manage Your Influencer Campaign While Working From Home

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Marketing

How to Connect With Your Audience in the Digital Age

Fjord product release

Company News

Fjord Product Announcement: Capturing More Content

Data Visualization Designed for PR and Comms Professionals

Data Science

Top 5 Data Visualization Tools of 2020 and beyond — And They’re Free

Why AI-Powered Insights Are Important for Marketing in 2020

Data Science

Why AI-Powered Insights Are Important for Marketing in 2020

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PR & Communications

5 Ways to Turbocharge Your PR With Media Monitoring

How to Appropriately Respond to Negative Reviews Online

Marketing

How to Appropriately Respond to Negative Reviews Online

Data-Driven PR Metrics in 4 Easy Steps

PR & Communications

Data-Driven PR Metrics in 4 Easy Steps

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Marketing

Why Marketers and Comms Pros Get Their Customer Journeys Wrong

trending

Marketing

17 Marketing Trends to Watch out for in 2017

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Marketing

But I Have Nothing to Share: The Clueless Marketer’s Guide to Repurposing Content

Data Science

Blending Quantitative and Qualitative Media Analysis with Customized Manual Reports

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PR & Communications

5 Editorial Calendar Content Types [infographic]

PR & Communications

How to Improve Engagement on Facebook

3 Things Your Business is (Still) Getting Wrong About Social Media

Marketing

3 Things Your Business is (Still) Getting Wrong About Social Media

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Marketing

4 Ways to Ensure Your Marketing Message Is Timely

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Marketing

Instagram Stories: 5 Creative Ways to Use Them in Your Marketing

Marketing

How Data Can Inform Your Marketing Campaigns: The Lion King Case Study

Marketing

How Penshoppe Can Leverage Social Media Based on Data

Marketing

Why Social Listening is Important at All Levels of Business

Smartphone showcasing Instagram Stories

Marketing

The Complete Guide to Instagram Stories

How Social Media Affects Politics

Marketing

How Social Media Affects Politics

Instagram marketing India

Marketing

Big Instagram Changes Ahead for Indian Marketers and Users?

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PR & Communications

The 3 PR Dashboards Your Comms Strategy Needs

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PR & Communications

Guide: Create Staff Brand Ambassadors With Social Media Guidelines

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PR & Communications

The Art of Asking for Important Introductions

PR & Communications

First Day in PR: 6 Essential Tips for a PR Newbie from a Seasoned Pro

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PR & Communications

6 Tactics For Boosting Customer Experience

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Marketing

5 Ways Small Business Can Use Social Listening Tools

Marketing

Retaining Customers in the Age of Dying Brand Loyalty

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Data Science

3 AI Driven Lawtech Startups Changing the Legal Landscape

Instagram Stories

Marketing

14 Reasons Why Companies Choose Meltwater for Media Monitoring

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Marketing

5 Ways to Understand Consumer Behaviour Through Data-Driven Marketing

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Marketing

Boost Your Influencer Marketing with Our Top 5 NGO Influencers

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PR & Communications

5 Examples of Outstanding SaaS Social Media Accounts

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PR & Communications

5 of the Best University Social Feeds

micro influencers

PR & Communications

Find and Leverage Micro-Influencers for a PR Boost

Data Science

AI in Communications: A Peek Inside PayPal’s Playbook

Meltwater impact

PR & Communications

Measuring Every Aspect of PR’s Impact—Even Press Releases

Marketing

10-Minute Marketing Makeover - Facebook

PR & Communications

Social Communities | The First C of Social Media Marketing

Young, smiling woman looking at her cell phone.

Marketing

How Nonprofits Can Identify and Work with Influencers

content calendar laptop

Marketing

Content Syndication: 9 Tools and Strategies to Try

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Marketing

How to Boost Brand Awareness with Social Media

Phone with two opposite colors in angular pattern. Tips for getting out from under an Instagram shadowban

Marketing

7 Ways to Beat an Instagram Shadowban

Nurturing media relations seeds

PR & Communications

PR Pros: 10 Strategies To Improve Your PR (Without Chasing Media Coverage)

Sponsored post

Marketing

When to Use Sponsored Content

The hunt for alternative data in the finance industry

Data Science

The hunt for alternative data in the finance industry

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