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Brand Management

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition? The key to success is branding & brand management!

Brand Management Guide

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The Ultimate Guide To Finding Your Brand's Tone of Voice

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The Social Media Branding Guide

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The Ultimate Brand Awareness Guide 2023

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What Is Employee Advocacy and Why Is It Important?

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Why Branding & Brand Management Are a Must-Have for Your Business

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Creating A Brand Story With The Art of Storytelling

Media Intelligence, Social Listening, Social Media Management, Consumer Insights, Influencer Marketing, Sales Intelligence & more - All in one Suite!

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Brand Equity: What it is and how to build it

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A Quick Dive into Co-Branding

What Are Brand Ambassadors and Why Are They Important?

Brand Monitoring: How to Keep Track of Your Brand Mentions

What is Brand Asset Management and How to Leverage It?

This blog is a guide on how to come out on top when it comes to product branding, so this image of a pink chess piece sat atop a stack of books with fallen pawn chess pieces around the books demonstrates the winning strategy one can gain from reading this post.

Product Branding: Definition, Examples and Strategy

What is Brand Extension And How To Include It Into Your Strategy?

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How Brand Reputation Impact COVID Vaccinations in Australia

The Ultimate Brand Strategy Framework

Employer Branding vs. Employee Branding: Definition, Differences & Examples

Why Brands Are Kicking Demographics to The Curb in Favour of Audience Insights

Why Brands Are Ditching Demographics in Favour of Audience Insights

Kim Kardashian Has 3 Things to Teach Us about Brand Strategy

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How brands have responded to COVID-19

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Guide: Create Staff Brand Ambassadors With Social Media Guidelines

Being on Brand or Being Real: Which Is Better for Social Media?

How to Ensure your Flexible Brand Voice Keeps Global Consistency

4 Steps Towards Building Brand Credibility

Driving Brand Promotion through Social Media

5 Ways To Accurately Measure Your Brand Awareness

Brand Reinvention: How You Know It’s Time to Rebrand

Why we should all be analysing brand sentiment around our campaigns

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Brand Attachment vs. Brand Loyalty: Let’s Talk Ice Cream.

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How Does Your Brand Affect Your Customers’ Personal Experiences?

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3 Strategies for Integrating Regional Communications Teams

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The What, Why & How of Brand Command Centres

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3 Ways to Find Brand Advocates

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6 Tips for Enforcing Consistent Messaging Across Your Organization

5 Reasons Why Gaming Is the Next Big Brand Opportunity

Brand Goodbyes: How to Communicate a Closure

5 Common Urgent Issues That Don’t Need to Become a Brand Crisis

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Brands in Motion: How PR Can Lead the Way

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How to Design a New Brand Identity for Your Business

5 Ways to Maintain Brand Consistency As You Grow Your Business