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Brand Management

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition? The key to success is branding & brand management!

Brand Management Guide

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A grouping of see through, three dimensional floating tiles and blocks of various sizes. They are tinted teal blue on a gradient background of dark to light teal. Blog post image for How to Build a Brand Narrative That LLMs Repeat Accurately.

Brand Management

How to Build a Brand Narrative LLMs Repeat Accurately

If you want LLMs to describe you accurately, you can’t leave your brand narrative up to chance. It needs structure. Related eBook: Own Your AI Visibility

Chris Hanson

May 27, 2026 • 10 min read

An image showing a pink, sparkly, glowing shield symbol on a dark pink and purple background. There are small glowing stars or particles floating away from the shield up and to the left. Blog post image for brand risk mitigation strategy.

Brand Management

Brand Risk Mitigation Strategies Guide

A single post or headline can dramatically influence brand perception, within minutes. Avoid a crisis with a risk mitigation strategy. ebook: Brand Management in the Age of AI

Chris Hanson

May 19, 2026 • 10 min read

Graphic titled ‘Top LLM Visibility Scores’ highlighting La Roche-Posay and EltaMD at 60%, with sunscreen packaging displayed on sand against a blue background.

Brand Management

How LLMs Recommend Sunscreen Brands: An Analysis of AI Search Visibility in SPF

Anna Amarotti and Ann-Derrick Gaillot

Apr 17, 2026 • 44 min read

Brand Management

Brand Risk Management: Strategies to Protect Brand Value

Download our Social Listening ebook

Chris Hanson

Apr 14, 2026 • 9 min read

Image showing a smartphone screen with a message and red notification badge next to a green badge with a white checkmark. There is also a piechart next to the badge with a red alert signal and a hashtag. Blog post image for social media reputation management

Brand Management

Social Media Reputation Management Guide

Protect your reputation with AI-powered Social Listening

Chris Hanson

Apr 3, 2026 • 11 min read

illustration of a seesaw to demonstrate how to measure brand awareness

Brand Management

The Complete Guide to Measuring Brand Awareness (2026)

By measuring brand awareness, companies can better understand how customers perceive them, where they are succeeding, and where they need to improve. It is also essential for reputation management.

Philippa Dods & Lance Concannon

Apr 2, 2026 • 17 min read

An image showing several red caution symbols, one on a phone, one on a computer screen, one in a yellow envelope, and one on a walkie-talkie. There is also a red megaphone next to the laptop. Blog post image for crisis communication tools.

Brand Management

Top Crisis Communication Tools 2026: Equip Your Team to Handle Any Challenge

Get the Ultimate Crisis Communications Guide

Chris Hanson

Mar 26, 2026 • 12 min read

Image showing an AI robot next to a graph going up and to the right, with stars and a smiley face. There is a magnifying glass hovering over a check mark on a shield symbol. Blog post on AI in brand reputation management

Brand Management

AI in Brand Reputation Management: An Overview

Get the full Reputation Management Guide

Chris Hanson

Mar 13, 2026 • 13 min read

A large telescope set against a light teal backdrop. The telescope is a visual metaphor for the process of monitoring brand mentions on the internet, which is known as brand monitoring.

Brand Management

Brand Monitoring: How & Why You Should be Tracking Brand Mentions

With brand monitoring you can track your mentions, get alerts when spikes occur, monitor competitors, monitor industry keywords and more. Identify potential crises and opportunities to join the conversation, or even discover untapped audiences. See the 10 Best Brand Monitoring Tools

Chris Hanson

Mar 6, 2026 • 12 min read

This blog is a guide on how to come out on top when it comes to product branding, so this image of a pink chess piece sat atop a stack of books with fallen pawn chess pieces around the books demonstrates the winning strategy one can gain from reading this post.

Brand Management

Defining Brand Optimization: Strategy, Benefits & Impact

Chris Hanson

Feb 13, 2026 • 19 min read

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Brand Management

The Ultimate Brand Awareness Guide 2026

Khalipha Ntloko

Feb 11, 2026 • 11 min read

A laptop with a pink colourful background

Brand Management

What is Brand Management and Why is Good Branding Important?

A recognizable brand doesn't just happen. It's the result of strategic branding and careful brand management. Read on for examples of excellent branding and learn how you can incorporate intentional brand management into your marketing strategy. Further reading: The Ultimate Brand Strategy Framework

Lea Manthey

Jan 15, 2026 • 21 min read