Skip to content
logo
A glowy dark green image of a laptop that has the words social listening on the screen along with various graphs that look like a dashboard. The laptop is surrounded by floating icons like a heart, message bubble, and hashtag.

Social Listening

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more. Learn how to use social listening to make sense of all of that data.

Social Listening Guide

Browse By:

A glowy dark green image of a laptop that has the words social listening on the screen along with various graphs that look like a dashboard. The laptop is surrounded by floating icons like a heart, message bubble, and hashtag.

Social Listening

What is Social Listening? The Complete Guide for 2026

People are talking about your brand, competitors, and industry online. Making sense of those mentions is where social listening comes in. Watch a social listening product tour

Chris Hanson

Oct 14, 2026 • 26 min read

Digital Report 2026 South Korea cover

Social Listening

Social Media Statistics for South Korea [Updated 2026]

Download the Global Digital Report 2026

Jieun Oh

Oct 11, 2026 • 24 min read

A bright pink glowy image showing a large magnifying glass over a card with speech bubbles and other symbols, followed by other cards, each with fewer and fewer symbols.

Social Listening

The Hidden Cost of Incomplete Social Listening Data

Social listening tools that only see part of the conversation cost teams time and can damage credibility. Learn what complete coverage really means and how it helps. Explore Meltwater Social Listening

Anna Amarotti

Oct 9, 2026 • 12 min read

ListenFirst logo over a colorful abstract illustration of social media conversations, audience insights, data analysis, and engagement flowing across a digital landscape.

Social Listening

The social intelligence stack: Turning social data into better decisions by ListenFirst

Connect the signals. Improve the decision.

Chase Varga

Oct 7, 2026 • 14 min read

Graphic showing an approximate 2:1 ratio beside a line chart, illustrating that consumer posts about smart glasses outnumbered brand posts in Meltwater’s July–September 2026 analysis sample.

Social Listening

Smart Glasses: What Social and Media Intelligence Reveals About Public Sentiment

Nine months of social and media data reveal how smart glasses shifted from a technology story to a broader debate over privacy, consent, and surveillance.

Anna Amarotti and Ann-Derrick Gaillot

Oct 5, 2026 • 9 min read

A bright blue and green glowy image showing a trend line and search icon

Social Listening

Trend Detection Methods & Algorithms Guide

Learn how trend detection works, from visual and statistical methods to AI-powered algorithms that surface emerging trends in real time.

Ann-Derrick Gaillot

Oct 5, 2026 • 11 min read

A bright blue image showing a row of social media logos in transparent square tiles. In the middle of the row is a slightly larger tile showing a person symbol with a tie to represent a CEO

Social Listening

The Data of Influence: Social Listening Analysis of Top CEOs 2026

Discover the top CEOs on social media, and learn how to build influence, drive trust, and shape brand reputation. Explore Meltwater social listening

Anna Amarotti and Samantha Scott

Sep 24, 2026 • 17 min read

A purple image with a large 46% under a graph. The text under the 46 percent says: engagement from creators at the US Open who never named a brand in their post captions.

Social Listening

2026 US Open: Which Brand Activations Broke Through?

An analysis of 2,211 posts from 500 creators reveals which brand activations broke through at the 2026 US Open—and why campaign totals rarely tell the full story.

Samantha Scott and Anna Amarotti

Sep 15, 2026 • 14 min read

A dark purple glowy image with a large magnifying glass in the center, hovering over social media symbols like a heart, thumbs up, and speech bubble. Surrounding the magnifying glass are other symbols to represent social media monitoring, like various graphs, and social media site logos.

Social Listening

What Is Social Media Monitoring And How Does It Work?

Learn what social media monitoring is, why it matters, and how to turn signals into action with Meltwater.

Chris Hanson

Sep 11, 2026 • 16 min read

A light teal image with pink accents. There is a pedestal in the center with a large button with a heart inside on top. There are also various social media symbols like a share button and a like button floating around the pedestal.

Social Listening

10 Top Social Media Campaigns of 2026

Get inspired by 10 of the top social media campaigns of 2026, plus how to track your own with social listening.

Ellen Kirkpatrick

Sep 11, 2026 • 15 min read

A bright yellow image with large black numbers indicating that Reddit drove a significant share of conversation around top summer films in 2026.

Social Listening

What 2.47 Million Posts Reveal About 2026 Summer Movie Audiences

Meltwater analyzed nearly 2.5 million posts about Spider-Man: Brand New Day, The Odyssey, Toy Story 5, The Devil Wears Prada 2, and Obsession to uncover what gets audiences talking — and why the posts with the most engagement don’t always tell you what viewers actually think.

Samantha Scott and Anna Amarotti

Sep 1, 2026 • 20 min read

A dar purple and pink ombre image, with the purple covering three quarters starting from the right side of the image. There is a floating Talkwalker logo to the left side of the image, with three arrows pointing out toward the right to various business symbols like a globe, bar graph, and radio wave. They represent Talkwalker alternatives.

Social Listening

The Best Talkwalker Alternatives for Social Listening

Compare the best Talkwalker alternatives for social listening.

Chris Hanson

Aug 31, 2026 • 10 min read