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Media Intelligence, Social Listening, Social Media Management, Consumer Insights, Influencer Marketing, Sales Intelligence & more - All in one Suite!

The Meltwater Blog

PR & marketing strategy ✪ latest insights & trends on media intelligence, media monitoring, analytics, influencer outreach, & social listening.

Meltwater Blog — Media Monitoring & Media Intelligence

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

What Is Data Analytics? [Beginner’s Guide 2023]How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

The Meltwater Blog

Dark Social: The Next Marketing Opportunity

The Value of API and Analysing Different Data Types

Why is Word-of-Mouth Marketing so Important?

How CPG Brands in MENA Can Benefit From Digital Marketing

Q&A with Prakash Senghani: Your AI & Transformation Questions Answered

How to Boost Facebook Reach

How to Post on Instagram - The Full Guide

Celebrating National Days, Weeks, and Months on Social Media - Ultimate Guide

The Six Most Successful Guerrilla Marketing Campaigns To Inspire Your Brand

Growth Hacking for Marketers

How To Create A Reputation Management Policy & Strategy

Elections And The Threat of Foreign Interference

The Meltwater Blog

Dark Social: The Next Marketing Opportunity

The Value of API and Analysing Different Data Types

Why is Word-of-Mouth Marketing so Important?

How CPG Brands in MENA Can Benefit From Digital Marketing

Q&A with Prakash Senghani: Your AI & Transformation Questions Answered

How to Boost Facebook Reach

How to Post on Instagram - The Full Guide

Celebrating National Days, Weeks, and Months on Social Media - Ultimate Guide

The Six Most Successful Guerrilla Marketing Campaigns To Inspire Your Brand

Growth Hacking for Marketers

How To Create A Reputation Management Policy & Strategy

Elections And The Threat of Foreign Interference

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