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We have clients all over the world and here are some of their stories.

Read customer stories of Meltwater clients who are using our media intelligence products to drive their growth and build their brands.

Customer Success Stories & Case Studies | Meltwater

Monitor coverage in real time, uncover emerging trends, and prove the impact of your communications.

27,000+

1.3+ Billion

customer stories

Real impact, proven in practice

See how one platform can power every decision across PR, communications, and marketing.

Build a brand ambassador program worth $70,000

Slash influencer discovery and vetting time by 70%

Achieve $250K in earned media value (EMV)

Customer Story-Woodloch.pdf

See for yourself

Woodloch Resort is an all-inclusive, family-friendly vacation destination nestled in Pennsylvania’s Pocono Mountains. Along with being ranked within the top 10% of hotels worldwide on TripAdvisor, the resort was named Best Family Resort by USA Today in 2019, 2021, and 2022. That success isn’t without intention; the brand routinely launches large-scale influence campaigns to increase bookings, build brand awareness, and attract media attention. The winter travel season is of particular importance to the resort, which is why they rely on Meltwater to boost the ROI of its holiday campaigns.

Read this customer story and learn how Woodloch Resort boosted press coverage by 2,100% with Meltwater's influencer marketing solution.

Customer Story: Woodloch Resort

How Meltwater Helped Woodloch Resort Boost Its Press Coverage by 2100%

Woodloch Resort

Measure the impact of its communications against key internal objectives

Stay on top of industry changes with customized reports and human analysis

“Meltwater is a full package. Being able to have the platform and the professional services organization that you can trust is why I enjoy working with them so much.”

Western Union Customer Story.pdf

Meltwater Customer Stories: Western Union

When a company as prominent as Western Union assesses its reputation, it needs something far beyond a bird’s-eye view. As the world leader in remittances and money transfers — with more than 550,000 agent locations in over 200 countries and territories worldwide — the company has a vast online presence, racking up around 80,000 media and social media mentions every month. Meltwater’s extensive data sets and in-house human analysts are the perfect solutions for Western Union’s communications and brand management requirements.                                        

Before Meltwater, Western Union’s social listening, analytics, and insight department found it difficult to access and make sense of the ocean of relevant data generated each day. “The ability to interpret and create a narrative around that data, to understand the true impact, is critical to Western Union and other large Fortune 500 companies,” says Evan Escobedo, the department’s global lead. “Meltwater helps us truly understand not just the outputs and outcomes but also the impact our messages have and how they align to our business priorities.”

Discover how Meltwater's custom reporting services inform Western Union's brand monitoring and brand management strategy.

Western Union — Meltwater Customer Story

How Meltwater’s custom reporting services inform Western Union’s brand strategy

Western Union

Identify the best influencers for its campaign.

Vet influencers to ensure they were a good fit.

Achieve phenomenal ROI for its influencer campaign.

Get in touch to learn more

VisitBritain was created in April 2003 to market Britain to the rest of the world and to promote and develop the visitor economy of England. Working with a wide range of partners in both the UK and overseas, the company’s mission is to grow the volume and value of tourism across the nations and regions of Britain.

Read this customer story to learn how VisitBritain gains 1.7 Million in True Reach using Meltwater Influencer Marketing.

VisitBritain x Meltwater Customer Story

VisitBritain Gains 1.7 Million in True Reach Using Meltwater Influencer Marketing

VisitBritain

Establish strategic relationships with top press contacts

Access responsive, proactive customer support

“The measurable impact of deploying Meltwater for us has been hearing good things from our press contacts. It is really nice to know that they're seeing us, they're hearing us, and they're in the loop on what we're doing.”

MW_Customer-Story-Brochure-USPTO.pdf

The U.S. Patent and Trademark Office (USPTO) helps ensure national commerce continuously develops and grows. As the sole federal agency granting U.S. patents and trademarks, keeping media outlets across the country — as well as internal stakeholders across departments — informed of updates and changes is a complex, constant task. The USPTO relies on Meltwater to keep its press and media operations running at peak efficiency.

See how the U.S. Patent and Trademark Office uses Meltwater to streamline and strengthen its media relations workflows.

USPTO — Meltwater Customer Story

How Meltwater Helps the U.S. Patent and Trademark Office Streamline Media Relations

U.S. Patent and Trademark Office

Prove tens of millions of dollars of earned media

Scale and centralize media monitoring operations

“What we do in communications really matters, and Meltwater helps us prove the value of what we do.”

University Of Miami CustomerStory-PDF (1).pdf

Meltwater Customer Story: UMiami

Established in 1925, the University of Miami is where more than 19,000 students from around the world pursue their educational, research, and athletic dreams each year. With so many stories to tell and audiences to reach, the university’s central communications team needed media monitoring and relations solutions that could scale with its needs seasonally and in the long term. UMiami uses Meltwater to stay agile and optimize its operations with reliable data.

See how the University of Miami uses Meltwater’s AI-powered media intelligence and reporting to track coverage, prove impact, and increase visibility.

The University of Miami’s PR & Media Intelligence Strategy

How UMiami Uses Meltwater to Drive Provable Media Impact

University of Miami

Identify the best influencers for the campaign

Track progress and measure campaign success

“Meltwater Influencer Marketing is the best platform to build influencer programs!”

“Dirt is Good!" Learn how Persil uses Klear’s global influencer platform to find the most relevant micro-influencers to partner with, for a campaign reaching one million people across Europe.

Read this customer story and learn how Unilever detergent brand Persil reaches 1 million people across Europe using the Meltwater Suite.

Unilever Persil x Meltwater

Unilever Detergent Brand Persil Reaches 1M People Across Europe

Unilever Persil

Build comms strategies using real-time media and social intelligence

Proactively promote effective media coverage

“Working with public agencies, non-profits, and higher ed, we are very aware that our clients are accountable to taxpayers and their communities. Meltwater has been a really important tool for making us more efficient in serving our clients while providing a resource that, otherwise, most public agencies would not be able to afford.”

Tripepi Smith is a California-based marketing, technology, and public affairs firm that public agencies count on for single-source communication support. Since 2021, it has used the Meltwater Suite to be the one-stop shop its clients need. From content creation to digital marketing to public relations, Tripepi Smith helps cities, counties, joint powers authorities, and other local government clients reach their communication goals with efficiency. Powered by Meltwater analytics and insights, it’s equipped to face the future of PR head-on. Here’s how.

Learn how Tripepi Smith uses Meltwater to help its public agency clients better interact with the public they serve.

Tripepi Smith - a Meltwater customer story

How Tripepi Smith uses Meltwater to build public trust

Tripepi Smith

Save 6-hours per-influencer due to an automated payment process

Ensure payments are processed swiftly with all the necessary tax forms and billing requirements

Improve the work-flow between brand managers and accountants, and collaboration between influencers and the Steller team

“Without Meltwater Influencer Marketing, there would be A LOT more work. In fact, Meltwater has basically saved us an entire job’s worth of manual work. Our accountants are much happier!”

See what Meltwater can do for you!

Steller is a storytelling platform that empowers users to come together from around the world and share stories and experiences. The in-phone app lets users tell beautiful stories through images and videos that can be easily shared with the Steller network of like-minded individuals who are passionate about travel and beautiful content.

Read this customer story to learn how Steller used Meltwater Influencer Marketing to automate the influencer payment process.

Steller x Meltwater Customer Story

How Steller Used Meltwater Influencer Marketing to Automate the Influencer Payment Process

Steller

Seamlessly integrate influencer marketing into the brand’s overall marketing strategy

Start using trustworthy data-driven metrics for identifying influencer potential

Promote transparency and collaboration throughout the entire Starlight organization

"We use Meltwater Influencer Marketing for the entire influencer audit process. We are able to get a sense of who the influencer is by looking at past collaborations and content, and what type of impact they will generate with metrics like True Reach and Engagements. True Reach is our favorite metric!”

Contact us to find out more.

Starlight Children’s Foundation is an Australian non-profit organization with a mission of brightening the lives of seriously ill children and their families. Since 1988 the organization has partnered with health professionals across Australia to ensure they are delivering programs that support the total care of children and teens. 

As a non-profit, Starlight Children's Foundation relies heavily on donations. Over the last two years, the brand had been engaging in influencer activity to boost brand awareness and promote charitable giving.

Read this customer story and learn how Starlight Children’s Foundation Australia is using Meltwater Influencer Marketing for doing good with influencers.

Starlight Children’s Foundation

How Starlight Children’s Foundation Australia is using Meltwater Influencer Marketing for doing good with influencers.

Establish global brand governance across its social media accounts

Unlock competitive intelligence or trends through social listening

Future-proof the company’s marketing, social, and PR operations

“We have come a long way from when we started, where we had fragmented data sources for evaluating social media, to now where we have a consolidated single source of truth. Having that one platform that enables us to evaluate our customer perceptions, as well as our marketing impact across multiple markets in a consistent and globally insightful manner, is what makes Meltwater different from its competitors.”

Shiseido- Meltwater Customer Story (1).pdf

About Meltwater

Meltwater Customer Stories: Shiseido

Shiseido is one of the largest beauty companies in the world, boasting a rich legacy of beloved skincare and cosmetic products that have become essentials for today’s consumers. The company has brought its more than 50 global luxury brands, including NARS, Clé de Peau Beauté, and Shiseido, to 120 different countries, providing customers with innovative products that have stood the test of time.

Discover how Shiseido uses Meltwater to optimize their global social media strategy and align marketing teams around reporting.

Shiseido — Meltwater Customer Story

How Shiseido aligns its global social media strategy using Meltwater

Shiseido

“Meltwater has transformed the way we approach PR at Rixos Hotels GCC, giving us tools that not only enhance our media efforts but also streamline our workflows, making everything more efficient.”

MeltwaterxRixosHotels.pdf

Rixos Hotels is making waves as one of the world’s fastest-growing, all-inclusive resort companies. Established in Turkey in 2000, the pioneering luxury hospitality brand serves guests “all inclusive, all exclusive” experiences at 37 locations across eight countries, and counting. As Rixos Hotels expands in the Gulf Cooperation Council (GCC) — including the United Arab Emirates, Saudi Arabia, and Qatar — it relies on Meltwater to optimize its marketing and PR activities. “Instead of investing in multiple platforms or services for media monitoring and analytics, Meltwater allows us to cut costs with a single, comprehensive solution for our PR needs,” says Anjeanette Manuel, Country Public Relations Manager for Rixos Hotels GCC. “It certainly helps us work smarter, not harder.”

See how Rixos Hotels uses Meltwater's media intelligence and media relations solutions to drive global PR success.

Rixos Hotels — Meltwater Customer Story

How Meltwater Sets Rixos Hotels Up for Global PR Success

Rixos Hotels

“Meltwater completely transformed our workflow. We now use a single platform across the region, enabling a unified approach to engaging with our customers and partners.“

Meltwater_Ricoh Customer Story.pdf

Innovation and cutting-edge technology have always been part of the Ricoh story. Founded in 1936 as a camera and copier manufacturer, the company has since grown into a global leader in workplace solutions. For its Asia-Pacific (APAC) marketing team, innovation springs from streamlined workflows and data-driven decision-making. It uses the Meltwater Suite to optimize its marketing activities, deliver impactful communications, and drive growth across its regional markets.

Learn how Ricoh, a leading global workplace service provider, uses Meltwater to develop innovative ideas that drive business transformation.

Ricoh — Meltwater Customer Story

Ricoh

RICOH

“Meltwater not only provided a consolidated solution for our needs, but also supported us with in-depth media and competitor analysis. Meltwater has proven really beneficial when researching potential new clients for pitch documents. This gives Reboot an upper hand over other agencies.”

MW_Customer-Story-Brochure-Reboot.pdf

Agencies that drive results for their clients know there’s no one roadmap to success. Connecting with modern audiences calls for bold moves powered by data. That’s why digital PR agency Reboot Online uses research and data-led experimentation to get their clients noticed. 

The agency’s team of data scientists, creative strategists, performance pros, and outreach experts dive deep to craft innovative campaigns and strategies for each one of its wide range of clients. Reboot relies on the data-rich Meltwater Suite to fuel that innovation, getting more done in less time.

Read this customer story to learn how Reboot uses Meltwater to gain an edge on its digital PR agency competitors.

Reboot Online - a Meltwater customer story

25% boost in research efficiency
With access to vast data sets and actionable insights

How Meltwater gives Reboot an edge on its digital PR agency competitors

Reboot Online

Redefine its customer community during a period of disruption.

Create a UGC campaign reaching 2.3 million people

Recruit influencers to voluntarily participate in the campaign

“With #PourUnInstant we wanted to demonstrate the solidarity of the Quebec tourism industry, and also position Quebec as a top travel destination.”

Alliance de l'industrie touristique du Québec, The Quebec Tourism Industry Alliance, unites over 100 companies in 40 regional and sectoral tourism associations, and is committed to promoting Quebec as a world-class, sustainable travel destination. 

The Alliance is powered by a dedicated team, who have been recognized as a vital contributor to the national and international growth of the Quebec tourism industry. Which is why Alliance knew they had to do something in response to COVID-19 and the immediate impact felt by the The Quebec tourism industry.

LEarn how Quebec Tourism Industry Alliance got $1M in Earned Media Value (EMV) using Meltwater Influencer Marketing.

Quebec Tourism Industry Alliance

Quebec Tourism Industry Alliance Sees $1M in Earned Media Value (EMV) Using Meltwater Influencer Marketing.

Streamline its influencer discovery process

Scale up its influencer marketing activities

Manage and measure the success of influencer campaigns

"Meltwater Influencer Marketing is useful in so many ways for us. It allows us to identify authentic influencers relevant to our brand and helps us easily communicate with our partners. It's very convenient to have all influencers that we are working with on one platform."

Picsart is an all-in-one photo and video editing app with thousands of editing tools, filters, stickers, and more. They empower creators to be visual storytellers by enabling them to create, edit, remix, and share awesome content on any social platform of their choice.

Read this customer story and learn why and how Picart relies on Meltwater Influencer Marketing to sustain influencer relationships.

Picsart x Meltwater Customer Story

Influencers are key to Picsart's marketing strategy, so the brand relies on Meltwater Influencer Marketing to sustain those relationships.

Picsart

Save six hours a week on influencer management work

Integrate data-driven insights such as audience demographics into the decision-making process

Automate campaign reporting and analysis, saving time and increasing efficiency

“With Meltwater Influencer Marketing, work that once took us 8-hours now takes 2-hours. Not only that, but the quality and clarity of our work is greatly improved.”

Contact us to learn more

Nuun is a hydration company that created fun drink tablets that are boosted with electrolytes. Based in Seattle, Nuun is now the must-have hydration product, with tablets sold in over 30 countries. Influencer marketing is a key component of the brand’s marketing strategy. Impressively, the team handles all influencer campaigns in-house. 

But, as the company grew in popularity, so too did the scale of their campaigns. Nuun needed a tool that would support their growing needs by automating manual work and elevate their strategy with data-driven capabilities.

Read this customer story to learn how Nuun Hydration saves over 300 hours every year using Meltwater Influencer Marketing.

Nuun Hydration x Meltwater Customer Story

Nuun Hydration saves over 300 hours every year using Meltwater Influencer Marketing

Nuun Hydration

“Social listening through Meltwater is a really accessible way for brands to garner insights within their category. It’s cost-efficient and it helped us identify the top incremental audiences for us to capture.”

Neuro Customer Story.pdf

Since 2015, Neuro has elevated people’s mental clarity and focus with its functional gum and mints. From its Energy & Focus collection to its Sleep & Recharge line, the CPG brand aims to bring healthy, convenient energy management options to consumers everywhere. As Neuro steps into its next stage of growth, it requires efficient ways to analyze the market and surface data that can inform smarter decisions. Neuro used Meltwater to do just that.

See how Neuro used Meltwater's social listening and analytics solution to engage new audiences and drive sales of its functional mints and gums.

How Neuro Used Meltwater to Boost Sales by 406% YoY

406% YoY sales growth
driven by Meltwater insights

How Neuro Used Meltwater to Increase Sales by 406% YoY

Neuro

“It's critical for us to be able to make decisions based on the ROI and KPIs in and around everything we're doing. With Meltwater, we’re able to track and contextualize all that, informing us of where we can do a better job and where we're already doing a great job. That's huge.”

NASCARCustomerStory_PDF.pdf

NASCAR is the leading motorsport organization in the United States, featuring the top drivers in the world competing in some of the most prestigious racing events that the industry has to offer. Connecting with millions of fans around the globe via TV, live events, and digital platforms, it includes a vast network of teams, drivers, races, sponsors, and more. To stay competitive and relevant in the entertainment and sports landscape, NASCAR relies on in-depth data and analytics to drive fan engagement, reach new audiences, and expand brand visibility through earned media.

See how NASCAR uses Meltwater's in-depth data and analytics to drive fan engagement, reach new audiences, and expand brand visibility through earned media.

How NASCAR Uses Meltwater to Drive Major Media Coverage

1,500 newsletter readers
Informed on top media coverage three times a week 

Eight-figure advertising value equivalency 
Generated over one five-month campaign

NASCAR

Provable metrics via a single source of truth

Solutions evolving with industry and organizational needs

“Meltwater helps us find that common thread that all of our audiences rally around. We couldn't do that accurately without the insights that we get from Meltwater.”

MuscularDystrophyAssociationCustomerStory.pdf

Transforming strategies

Meltwater Customer Story: Muscular Dystrophy Association

For Muscular Dystrophy Association (MDA), empowering people living with muscular dystrophy, amyotrophic lateral sclerosis (ALS), and related neuromuscular diseases drives every aspect of its work. As the largest voluntary health organization in the United States, it has a diverse audience that includes patients, advocates, clinicians, researchers, legislators, and more. To further the organization’s mission, the MDA communications team uses Meltwater to effectively and efficiently reach its diverse audiences everywhere they are.

Learn how the Muscular Dystrophy Association uses Meltwater’s media intelligence, social listening, and analytics to boost brand visibility and campaign impact.

Muscular Dystrophy Association’s Impact with Meltwater

How Muscular Dystrophy Association Uses Meltwater to Boost Its Celebrated Brand

Muscular Dystrophy Association

Streamline social and traditional media monitoring

Supercharge international and domestic media relations

"With Meltwater, I save on time and resources, achieving the same level of social and media monitoring, media relations, database management, and reporting with unmatched efficiency. It's an essential tool that maximizes our resources and significantly boosts our brands and corporate profile."

2474983_MillatGroup-PDF_100324.pdf

The Millat Group, a family-owned investment office, brings global hospitality, food, convenience, and energy brands to South Africa. Aiming to drive economic growth and show off all that the nation has to offer, it counts internationally-recognized brands in its portfolio, including Pret a Manger, Hyatt Hotels, Puma Energy, and Circle K. Millat Group relies on Meltwater for the robust data analytics it requires to drive the marketing, digital, and PR decision-making that makes it an industry leader.

Find out how Meltwater helps Millat Group unify social and media monitoring, analytics and reporting, and media relations to optimize global media strategies.

Millat Group’s Global PR and Media Success with Meltwater

How Meltwater Helps Millat Group Optimize Global Media Strategies

Millat Group

“If you want to elevate the conversation, you need to understand the conversation. Through Meltwater, we are able to not only identify but also understand those conversations.”

MW_Customer-Story-Brochure-Materialise.pdf

Get in touch to learn more.

Materialise, one of the oldest and largest 3D printing companies in the world, requires PR solutions that can amplify, and keep pace with, its sector-leading advancements. As the company develops additive manufacturing technology into one that enables a better and healthier world, it uses the Meltwater Suite to cement its position as a thought leader within the industry and beyond. With data-rich platforms featuring AI-powered solutions, Materialise can remain a prominent driver of global excitement around 3D printing technology.

Read this Meltwater customer story to learn how Meltwater helps Materialise be a thought leader in sustainable 3D printing.

Materialise - Meltwater Customer Story

How Materialise Uses Meltwater to Grow Its Share of Voice Around the World

Materialise

Scale its influencer marketing to over one thousand creators

Gaining traction in a competitive niche like supplements and vitamins is no easy feat. While there’s massive potential here (the entire market is worth an estimated $61.2 billion based on 2020 data), the number of competitors and big brands increases the challenge for visibility. 

To carve a niche and gain market share, Mary Ruth's turned to influencers and an affiliate sales model to drive conversions for its vegan liquid vitamins and supplements.

Read this Meltwater customer story to learn how Mary Ruth's uses Meltwater Influencer Marketing to drive more conversions.

Meltwater x Mary Ruth's Customer Story

In a competitive market like supplements and vitamins, influencers can make an impact on sales. Here’s how Mary Ruth's uses Meltwater Influencer Marketing to drive conversions.

Case Stories