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We have clients all over the world and here are some of their stories.

Read customer stories of Meltwater clients who are using our media intelligence products to drive their growth and build their brands.

Customer Success Stories & Case Studies | Meltwater

Monitor coverage in real time, uncover emerging trends, and prove the impact of your communications.

27,000+

1.3+ Billion

customer stories

Real impact, proven in practice

See how one platform can power every decision across PR, communications, and marketing.

“Meltwater has allowed us to significantly reduce the amount of manual work involved while still providing us with highly relevant insights.”

MeltwaterCustomerStory-VanRysel.pdf

Explore Meltwater for your brand

Launched in 2019, Van Rysel is a performance cycling brand with a strong global presence and distribution network. As its media coverage and partnerships expanded, the team needed a consistent way to measure brand visibility and campaign impact across three regions: Europe, North America, and Asia.
Van Rysel uses Meltwater to monitor media and social conversations, evaluate sporting partnerships, and understand how brand activity is received. The platform helps the team spend less time collecting information and more time interpreting it.

See how Van Rysel uses Meltwater media monitoring, social listening, alerts, and logo recognition to measure global brand and sports partnership impact.

How Van Rysel Measures Sponsorship Impact | Meltwater

How Van Rysel Measures Global Brand and Partnership Impact with Meltwater

Van Rysel

“It's critical for us to be able to make decisions based on the ROI and KPIs in and around everything we're doing. With Meltwater, we’re able to track and contextualize all that, informing us of where we can do a better job and where we're already doing a great job. That's huge.”

NASCARCustomerStory_PDF.pdf

About Meltwater

NASCAR is the leading motorsport organization in the United States, featuring the top drivers in the world competing in some of the most prestigious racing events that the industry has to offer. Connecting with millions of fans around the globe via TV, live events, and digital platforms, it includes a vast network of teams, drivers, races, sponsors, and more. To stay competitive and relevant in the entertainment and sports landscape, NASCAR relies on in-depth data and analytics to drive fan engagement, reach new audiences, and expand brand visibility through earned media.

See how NASCAR uses Meltwater's in-depth data and analytics to drive fan engagement, reach new audiences, and expand brand visibility through earned media.

How NASCAR Uses Meltwater to Drive Major Media Coverage

1,500 newsletter readers
Informed on top media coverage three times a week 

Eight-figure advertising value equivalency 
Generated over one five-month campaign

NASCAR

“Some people thought that PR was dead. As someone in the digital space, I knew that wasn't true, and I needed a way to be able to prove that. Meltwater unlocked that for us.”

“In Meltwater, the AI insights that are provided are incomparable to any other tool out there. For me, it's a huge time saver.”

“Meltwater is our media relations analytics provider that continues to provide value-added meaning to the work that we do, and that value continues to expand every day.”

Bucknell University customer story.pdf

In this case study, learn how Bucknell University uses Meltwater to understand audience perception, strengthen brand reputation, and drive measurable results.

With Meltwater, Bucknell University:

Increased international media placements by 44% year over year
Tracks and measures PR impact across global media coverage
Monitors Reddit conversations to engage prospective students
Uses AI visibility insights to understand how the university appears in LLM-generated responses
Connects communications, admissions, marketing, and advancement teams through a shared view of audience sentiment


Bucknell University uses Meltwater to turn media, social, and AI intelligence into actionable strategy. Learn more about what Meltwater can do for you: https://www.meltwater.com

How Bucknell University Increased Global Visibility with Meltwater | Customer Story

As a leading liberal arts institution, Bucknell University relies on its strong reputation and visibility to attract prospective students, while engaging current students and alumni. However, in the era of AI discovery, media relations and digital marketing have grown increasingly complex. 
Bucknell uses Meltwater to take ownership of its brand narrative, turning fragmented digital signals into strategies with measurable impact on global presence and enrollment. By consolidating media intelligence, social listening, and AI visibility tracking in one platform, the university can execute smarter, faster communications and digital marketing strategies.

See how Bucknell University used Meltwater to increase international media placements by 44% and strengthen its visibility across media, social, and AI.

Bucknell University Increases Global Visibility with Meltwater

44% increase
International media placements

How Bucknell University Uses Meltwater to Measure Brand Impact Across Media, Social, and AI

Bucknell University

“My very small team can do so much more now with Meltwater.”

Chuck E. Cheese x Meltwater Customer Story.pdf

Chuck E. Cheese manages media relations, social media, crisis communications, and brand reputation across roughly 500 locations with a communications team of just three people and an intern. With Meltwater, the team has slashed reporting time while accelerating influencer campaigns, monitoring emerging issues, and measuring major brand moments from one platform.

See how Chuck E. Cheese uses Meltwater to cut PR reporting time by 75%, build influencer pipelines faster and analyze 8,000 media stories.

Chuck E. Cheese Cuts PR Reporting Time 75% with Meltwater

75% reduction in reporting time
Per reporting cycle

20 influencers in 2 days
Previously took weeks to recruit 5–10 influencers

~8,000 stories measured 
For one major campaign

How Chuck E. Cheese Cuts PR Reporting Time by 75% with Meltwater

Chuck E. Cheese

“Meltwater helps me narrow down to the actual sources I want to analyze, focus on what those pages are saying, and see why AI finds them interesting.”

“The reason why I use Meltwater’s GenAI Lens is for its flexibility and the data it highlights. Key phrases, brands, products, and people: these are the details that matter most to a PR agency.”

Meltwater Golin Ketchum customer story.pdf

Explore the capability behind this story

Golin Ketchum helps FMCG brands navigate increasingly competitive markets. Its Research and Analytics team uses Meltwater GenAI Lens to monitor how generative AI platforms portray clients and cite sources, turning that data into new PR, influencer, and website strategies. For one healthcare client, that approach transformed the brand’s presence at the most commercially valuable stage of AI discovery. Once appearing inconsistently as an “also consider” option, the brand began ranking consistently among the top three recommendations for high-intent prompts, achieving what Golin Ketchum defines as a “Leading” position. Across 5,000 monitored prompts, its overall AI visibility also rose from less than 7% to a peak of 14% in four months.

See how Golin Ketchum uses Meltwater to turn LLM visibility data into into new PR, influencer, and website strategies.

How Golin Ketchum Used Meltwater to Build a Leading Presence in AI Answers

Achieved for high-intent, purchase-stage prompts

From less than 7% to a peak of 14% in four months

Golin Ketchum

“Before, we had no visibility. Now we can tag each mention, we can escalate it, we can resolve it.”

“Meltwater’s interface is really easy to use compared to other tools. Having that ease of use gave us an edge.”

Kaseya-Customer Story.png

Kaseya, a global IT and security software company serving managed service providers (MSPs), relies on strong partner relationships and brand trust to support its growth. But in a fast-moving social media environment, monitoring conversations about the brand is a complex challenge. 
Kaseya uses Meltwater to monitor brand reputation and safety while turning online conversations into actionable insights. With centralized, AI-powered social listening and analytics, Kaseya has the capabilities it needs to act quickly, reduce reputational risk, and improve the partner experience.

See how Kaseya used Meltwater to reduce negative brand mentions by 50%, save 30% of monitoring time, and strengthen partner relationships.

How Kaseya Cut Negative Mentions by 50% with Meltwater

On communications, marketing, and PR workflows

How Meltwater Helped Kaseya Cut Negative Mentions by 50% and Increase Efficiency by 30%

Kaseya

In this Meltwater Customer Story, Kaseya shares how it transformed social listening from a manual monitoring process into a strategic function that drives partner engagement, brand protection, and business impact.

Learn how Kaseya:
✔ Reduced negative brand mentions by 50%
✔ Saved 30% of time spent on communications, marketing, and PR workflows
✔ Centralized social listening, sentiment analysis, and reporting in one platform
✔ Identifies and escalates partner concerns faster
✔ Uses AI-powered analytics to uncover trends and recurring themes
✔ Turns online feedback into actionable insights for product, support, and leadership teams
✔ Improved engagement through data-driven content strategies

“Before, we had no visibility. Now we can tag each mention, we can escalate it, we can resolve it.” — Marcos Yauner, Senior Social Media Analyst, Kaseya

Using Meltwater’s Social Listening and AI Visibility Tracking solutions, Kaseya gained a centralized view of conversations across digital channels, helping teams understand brand perception, respond to emerging issues in real time, and build stronger relationships with its global managed service provider (MSP) community.

Ready to turn online conversations into business-critical intelligence? Learn more about Meltwater: https://www.meltwater.com

#CustomerStory #SocialListening #BrandReputation #CustomerExperience #PartnerEngagement #AIAnalytics #B2BMarketing #ReputationManagement #Kaseya #Meltwater

How Kaseya Cut Negative Mentions by 50% with Meltwater | Customer Story

“Meltwater is a tool that I know I and my team can rely on in times of uncertainty.”

“Meltwater is continuously adopting AI at a pace that others aren't, and they're putting it into the platform in a way that makes sense. It actually provides meaningful insights that help you get to what you're looking for faster.”

TwinBear Management Customer Story .pdf

TwinBear Management, a social media agency specializing in crisis monitoring, gives its clients more than just peace of mind. The agency uses Meltwater to provide reliable, unlimited insight into the conversations happening about their clients’ brands. For clients facing reputational risks, that visibility is essential.
With consolidated social listening, media monitoring, and AI-powered analytics, TwinBear is able to move faster during critical moments, helping its clients make better informed decisions.

Learn how TwinBear Management uses Meltwater to provide reliable, unlimited insight into the conversations happening about their clients’ brands.

How TwinBear Detects Brand Risks Faster with Meltwater AI | Customer Story

How TwinBear Management Uses Meltwater to Protect Brand Reputation in Real Time

TwinBear Management

In this customer story, TwinBear Management shares how it uses Meltwater to monitor critical conversations, identify emerging risks, and help clients navigate high-pressure situations with confidence.

Learn how TwinBear:
✔ Monitors conversations across social media, news, and blogs from a single platform
✔ Detects misinformation and reputational risks before they escalate
✔ Creates real-time crisis dashboards for leadership teams in minutes
✔ Uses AI-powered insights to identify emerging narratives faster
✔ Tracks AI visibility and evolving online discovery through GenAI Lens
✔ Improves operational efficiency by replacing fragmented monitoring tools

"Meltwater is a tool that I know I and my team can rely on in times of uncertainty." — Tiffany Clark, COO, TwinBear Management

By consolidating social listening, media monitoring, crisis intelligence, and AI-powered analytics into one platform, TwinBear spends less time gathering information and more time helping clients make informed decisions when it matters most.

Ready to strengthen your brand monitoring and crisis communications strategy? Learn more about Meltwater: https://www.meltwater.com

#CustomerStory #CrisisCommunications #BrandReputation #SocialListening #ConsumerIntelligence #MediaMonitoring #AIInsights #ReputationManagement #DigitalPR #Meltwater

“On paper, we’re a small team, but Meltwater helps us punch above our weight class. It’s a sophisticated tool for sophisticated companies.”

CustomerStory-LiveOakBank.pdf

As a digital-first organization, Live Oak Bank relies on strong media relationships to amplify its story. Monitoring brand coverage and measuring communications impact were critical challenges.
Live Oak Bank uses Meltwater to power its communications workflows and help its two-person team stay informed and responsive. With a unified intelligence platform, the bank can efficiently manage communications at scale while supporting rapid business growth.

See how Live Oak Bank uses Meltwater to scale communications across a $15 billion business, strengthen media relationships, and prove PR impact.

Live Oak Bank Scales Communications Across a $15B Business

How Live Oak Bank Used Meltwater to Scale Communications Across a $15B Business With a Two-Person Team

Live Oak Bank

Live Oak Customer Story

Supercharge content creation via 56 influencers

Reach 5.8 million users with a $5 million earned media value

Track influencers, posts, and metrics at a granular level

Customer Story-Filament.pdf

Get in touch to learn more

The agriculture industry might seem like an unlikely candidate for influencer marketing. But it’s one that relies heavily on consumer trust, especially in a world where buyers are more discerning than ever about where their food comes from. 

For agriculture marketing company Filament, building trust and driving impactful change starts with them. The work they do for farmers creates a trickle-down effect that impacts other farmers, agriculture companies, brands, consumers, and greater humanity. So when a few of its clients needed help promoting their horse and chicken feed, Filament used Meltwater Influencer Marketing to recruit the help of influencers to spread the word authentically and enthusiastically.

Read this customer story and learn how Filament leverages Meltwater Influencer Marketing to find agriculture influencers.

Filament x Meltwater Customer Story

How Filament leverages Meltwater Influencer Marketing to find agriculture influencers.

Filament

Build comms strategies using real-time media and social intelligence

Proactively promote effective media coverage

“Working with public agencies, non-profits, and higher ed, we are very aware that our clients are accountable to taxpayers and their communities. Meltwater has been a really important tool for making us more efficient in serving our clients while providing a resource that, otherwise, most public agencies would not be able to afford.”

Tripepi Smith is a California-based marketing, technology, and public affairs firm that public agencies count on for single-source communication support. Since 2021, it has used the Meltwater Suite to be the one-stop shop its clients need. From content creation to digital marketing to public relations, Tripepi Smith helps cities, counties, joint powers authorities, and other local government clients reach their communication goals with efficiency. Powered by Meltwater analytics and insights, it’s equipped to face the future of PR head-on. Here’s how.

Learn how Tripepi Smith uses Meltwater to help its public agency clients better interact with the public they serve.

Tripepi Smith - a Meltwater customer story

How Tripepi Smith uses Meltwater to build public trust

Tripepi Smith

Monitor media coverage across 60+ government ministries in 100+ languages.

Detect emerging issues and sentiment shifts in real time during critical events.

Quantify campaign impact with sentiment analysis and engagement metrics.

Deliver fast, data-driven insights to senior government stakeholders.

"Our monitoring was highly manual and time-intensive. We had to individually scan news portals, social platforms like X and Instagram, and YouTube channels to collect coverage data. This often led to inefficiencies, incomplete tracking, and delays during high-traffic events such as elections or major government announcements."

"It empowers us to be proactive during sensitive or high-profile events—for instance, during annual budget announcements."

EGM_Case Study.pdf

As a trusted media intelligence partner to the Federal Government of India, EGM Advisors and Consultants Private Limited monitors and analyses public sentiment across all departments/ministries under the government of India.
To do that effectively, EGM Intellisense needed a unified media intelligence platform that can track coverage across digital, print, social, and broadcast channels in real time and in more than 100 languages.

EGM Advisors and Consultants Private Limited monitors and analyses public sentiment across all departments/ministries under the government of India

EGM Consulting — Meltwater Customer Story

EGM Intellisense uses the power of data to provide advanced media monitoring, analytics, and citizen feedback systems for businesses and government organisations.

EGM Consulting

“The major benefit of Meltwater is the real-time analysis that it offers — it is very time efficient as compared to its counterparts.”

F13Technologies-Meltwater-CaseStudy.pdf

From social media management to media monitoring and analysis, F13 Technologies helps organizations across sectors optimize their digital processes. The New Delhi based IT consulting firm has a portfolio of clients that span numerous industries, including healthcare, education, enterprise, mobility, and entertainment. F13 Technologies uses Meltwater to help its public sector clients monitor social media channels.

Explore how F13 Technologies uses Meltwater for real-time media monitoring, social listening, and analysis to support India’s public sector.

Customer Stories