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Get in touch to hear how we can support your business—whatever the industry or vertical.

We have clients all over the world and here are some of their stories.

Read customer stories of Meltwater clients who are using our media intelligence products to drive their growth and build their brands.

Customer Stories — Meltwater

Make better, faster, more informed decisions

Optimise its marketing strategies for better results

Identify, verify and monitor influencer collaborations

"The lack of real-time alerts for potential viral content or competitor activities meant significant events were often only identified after they had occurred, reducing our ability to respond promptly."

"Meltwater just had so many of the product features we needed, like advanced analytics, real-time alerts,
and influencer identification. It’s the full suite of product features that really sets Meltwater apart from its competitors."

Uratex_Case Study.pdf

Get in touch to learn more

Uratex has been giving the men and women of the Philippines a good night’s sleep for more than half a century. But the mattress manufacturer’s marketing team was having sleepless nights finding, engaging, working with and monitoring the performance of its influencer campaigns.

Uratex Philippines needed a powerful communications tool that would allow it to identify influencers, measure their value and monitor their performance in real time to help build the brand’s visibility and reputation.

To monitor its influencer collaborations and make informed marketing decisions, Uratex Philippines turned to Meltwater.

Uratex Philippines Customer Story

Uratex Philippines

Understand the perception and reputation of BIC across all geographies

Provide curated qualitative insights to leadership on an ongoing basis

“Using Meltwater has allowed us to show the leaders of the company the impact and value that PR brings. Having the qualitative data to reinforce the value of communications — and the value of our strategy — with trackable data monthly has been really helpful.”

Challenge

“With Meltwater we truly have this global snapshot and everything is flowing through one process, one system. We feel confident that, yep, this is capturing everything we need.”

Solution

BIC-CustomerStory.pdf

Summary

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BIC is a family-owned company listed on the Paris Stock Exchange and a world leader in stationery, lighters, shavers, and promotional products. People around the world use BIC’s products on a daily basis, and the organization wanted to better understand what consumers were saying about the products they used online. The company had never monitored sentiment or online mentions to gauge consumers’ perceptions of BIC, which is why the organization turned to Meltwater.

To understand how BIC and its products were perceived in the market, the company had conducted one-off surveys. However, surveys have their limitations. To get an unfiltered view of consumers’ thoughts around the brand and the company’s products on a global scale, BIC turned to social listening and media monitoring as a way to collect this information. By looking at what people and the media were saying about BIC online or in the news, the team thought that they’d be able to capture a more complete picture of how their reputation looked than one or multiple surveys could.

How BIC manages campaign reporting for its global brands and conducts reputation analysis using Meltwater media monitoring.

Meltwater Customer Stories: BIC

How BIC implemented global alignment around reporting and brand monitoring

"Meltwater really allows me to show up to meetings looking smarter and being prepared for the teams that I service internally."

Mailchimp is an all-in-one marketing platform popular amongst SMEs and startups, providing a suite of marketing automation tools that enable smaller businesses to compete with larger enterprises.

Mailchimp itself has grown from a small startup, focused solely on email, to become one of the world’s best-known marketing tech platforms, so it understands the pressures faced by small businesses trying to scale up with limited marketing resources.

In this case study, we hear from Jason Maldonado, Senior Manager of Social Media at Mailchimp explaining how his team uses Meltwater social media monitoring to identify trends and themes that inform the company’s content strategy. He also discusses how Meltwater’s social solutions automate much of the company’s social media activity, enabling him to focus on more valuable, strategic work.

Read this case study to understand how Mailchimp uses the Meltwater platform to power its social media strategy.

Meltwater Customer Stories: Mailchimp

Mailchimp uses Meltwater to Power its Social Media Strategy

Mailchimp

Meltwater Customer Story: Mailchimp

“As a newer company, we continue to reach into new markets and without Meltwater it would be quite hard to even understand where to begin.”

Akind Meltwater customer story.pdf

Do more in less time

Sustainable fine jewelry brand Akind creates jewelry that people can feel good about, and it uses influencer marketing to bring its products to like-minded consumers. Previously, the brand faced three big obstacles to making the most of influencer marketing: scaling recruitment efforts, organizing insights, and streamlining communication. Today, Akind uses Meltwater to centralize its campaign management activities and double its marketing team’s productivity. Here’s how.

Read this customer story to learn how fine jewelry brand Akind uses Meltwater to boost productivity by 100%.

Akind - Meltwater Customer Story

How Akind uses Meltwater to double its marketing productivity

Akind

“Meltwater not only provided a consolidated solution for our needs, but also supported us with in-depth media and competitor analysis. Meltwater has proven really beneficial when researching potential new clients for pitch documents. This gives Reboot an upper hand over other agencies.”

MW_Customer-Story-Brochure-Reboot.pdf

Agencies that drive results for their clients know there’s no one roadmap to success. Connecting with modern audiences calls for bold moves powered by data. That’s why digital PR agency Reboot Online uses research and data-led experimentation to get their clients noticed. 

The agency’s team of data scientists, creative strategists, performance pros, and outreach experts dive deep to craft innovative campaigns and strategies for each one of its wide range of clients. Reboot relies on the data-rich Meltwater Suite to fuel that innovation, getting more done in less time.

Read this customer storry to learn how Reboot uses Meltwater to gain an edge on its digital PR agency competitors.

Reboot Online - a Meltwater customer story

How Meltwater gives Reboot an edge on its digital PR agency competitors

Reboot Online

Tap into a community of industry professionals

“With Meltwater, you can really get to the heart of a subject — how people feel about it, how mentions have gone up, what the sentiment of a conversation is, where the conversations are happening. That's really valuable from a new business point of view.”

MW_Customer-Story-Brochure-EnergyPR.pdf

For nearly three decades, Energy PR has helped brilliant UK businesses get their voices out into the world. Offering a range of key services — from digital PR and media relations to content marketing and social media to insights and strategy — this small but mighty firm helps B2B and B2C organizations meet their business goals by using audience behaviors as the foundations for their strategies. This audience-centric approach — requiring quick access to actionable social and media insights — made Energy PR a perfect match for the data-rich Meltwater Suite. Here’s how our partnership has helped Energy PR get more client wins.

Read this customer story to learn how one small but mighty PR firm uses Meltwater to attract and retain new business.

Customer Story: Energy PR

How Energy PR Racks Up Client Wins with Meltwater

Energy PR

Track all mentions of all media types, globally

Monitor sentiment on Chinese social media channels

Create reports on-demand to track performance

Introduction

HK_CUHK Art Museum Case Study (July 22).pdf

Read this customer story to learn how Meltwater allows the CUHK Art Museum to track media mentions across all media types, globally.

CUHK Art Museum - Meltwater Customer Story

Meltwater allows CUHK Art Museum to track media mentions across all media types, globally

CUHK Art Museum

Monitor local and global coverage comprehensively

Understand conversations happening in
Mainland China

Report on Marketing Campaigns to show
direct ROI

“Our team is able to do more precise reporting on our Marketing efforts. Using Meltwater’s dashboard reports, we were able to run a pre, during and post analysis of the launch.”

2020 Madame Tussauds Case Study.pdf

Outcome

As part of the worldwide tourist attraction phenomenon Madame Tussauds, the Hong Kong location was the first in Asia, expanding to Shanghai and Bangkok in later years. With close to 100 waxworks, Hong Kong’s site sits atop the world famous Victoria Peak overlooking the city’s skyline. As part of a global network, it is vital for Madame Tussauds Hong Kong’s Marketing team to stay on top of international trends and sentiment. Having worked with another vendor two years ago, Madame Tussauds switched to Meltwater’s Media Intelligence solution as they noticed they were not receiving full global coverage. It’s important for their Marketing team to understand what campaigns are working successfully in other locations globally.

Meltwater helps Madame Tussauds Hong Kong conduct better campaigns through robust insights and social listening

Understanding Campaign Performance With Insights

Staying Ahead of Competition

Madame Tussauds

Access on-demand API support from initial idea to launch

Evaluate nearly 100 different brand values against 87 different passion points and genres

Let customers determine brand-sponsorship fit with a click

“There are lots of different social listening sources, but how Meltwater’s technology and our technology can speak to one another is the real secret to creating an overall experience for our customers that works.”

Luscid_case_study.pdf

Despite the breadth of data available today, many brands still enter marketing sponsorships based on individual preferences and gut feelings. Partnership insight platform Luscid brings the sponsorship process into the 21st century, using data to empower brands to better understand how customer’s behaviors, brand values, and business goals align with potential global sports and entertainment partnerships.

Using the Meltwater API, Luscid replaces gut feelings with reliable data, helping brands find the most relevant, impactful sponsorship opportunities. Here’s how Meltwater helps drive Luscid’s innovations.

Read our customer story to see how Luscid uses the Meltwater API to transform the world of sports and entertainment sponsorships.

Luscid — Meltwater Customer Story

How the Meltwater API Helps Luscid Transform How Brands See Sponsorships

Luscid

Discover influencers who are passionate about its mission

Centralize and streamline influencer management processes

Generate Advertising Value Equivalency (AVE) 19x the budget

“I advocated to add influencer marketing to our Meltwater contract for three reasons. First, the quality of its data and analytics helped me finally solve how to make data-driven decisions about potential participants. Plus, I was excited about the ability to run all of our communications work from one central platform. Last, but certainly not least, Meltwater provided excellent and extraordinary customer service.”

Cancer Support Community Customer CaseStudy (1).pdf

Cancer Support Community (CSC) is dedicated to providing support, fostering compassionate communities, and breaking down barriers to care- - with all services offered at no cost to patients, survivors, caregivers, and their loved ones. Like many nonprofits, CSC needs to maximize the impact of every marketing dollar so the organization, and the community it serves, can thrive. Influencer marketing emerged as an authentic and efficient way for CSC to reach its target audiences beyond its existing social media followers and paid social media advertising. They chose Meltwater’s influencer marketing solution to build and sustain a program that could bring its services to even more people who need them.

See how the CSC used Meltwater's influencer marketing solution to boost returns on their advertising spend.

Cancer Support Community — Meltwater Customer Story

How the Cancer Support Community Used Meltwater to Achieve a 19x Advertising Value Equivalency

Cancer Support Community

Establish strategic relationships with top press contacts

Access responsive, proactive customer support

“The measurable impact of deploying Meltwater for us has been hearing good things from our press contacts. It is really nice to know that they're seeing us, they're hearing us, and they're in the loop on what we're doing.”

MW_Customer-Story-Brochure-USPTO.pdf

The U.S. Patent and Trademark Office (USPTO) helps ensure national commerce continuously develops and grows. As the sole federal agency granting U.S. patents and trademarks, keeping media outlets across the country — as well as internal stakeholders across departments — informed of updates and changes is a complex, constant task. The USPTO relies on Meltwater to keep its press and media operations running at peak efficiency.

See how the U.S. Patent and Trademark Office uses Meltwater to streamline and strengthen its media relations workflows.

USPTO — Meltwater Customer Story

How Meltwater Helps the U.S. Patent and Trademark Office Streamline Media Relations

U.S. Patent and Trademark Office

Build comms strategies using real-time media and social intelligence

Proactively promote effective media coverage

“Working with public agencies, non-profits, and higher ed, we are very aware that our clients are accountable to taxpayers and their communities. Meltwater has been a really important tool for making us more efficient in serving our clients while providing a resource that, otherwise, most public agencies would not be able to afford.”

Tripepi Smith is a California-based marketing, technology, and public affairs firm that public agencies count on for single-source communication support. Since 2021, it has used the Meltwater Suite to be the one-stop shop its clients need. From content creation to digital marketing to public relations, Tripepi Smith helps cities, counties, joint powers authorities, and other local government clients reach their communication goals with efficiency. Powered by Meltwater analytics and insights, it’s equipped to face the future of PR head-on. Here’s how.

Learn how Tripepi Smith uses Meltwater to help its public agency clients better interact with the public they serve.

Tripepi Smith - a Meltwater customer story

How Tripepi Smith uses Meltwater to build public trust

Tripepi Smith

Analyze media coverage across 40 countries in 21 languages

“Meltwater has capabilities that truly no other tool in the industry has, from the ability to have simultaneous workflows from different markets in different time zones to AI capabilities to Insight Reports. There's just so much that you can get out of Meltwater that you can't get out of other tools.”

MW_Customer-Story-Brochure-IRC (1).pdf

More Insights in Less Time

The International Rescue Committee (IRC) is one of the largest humanitarian aid organizations in the world. To support its work of helping refugees in 40 countries around the world rebuild their lives, it uses Meltwater’s robust PR solutions to help it generate and sustain media attention on humanitarian crises and its work on the ground.

See how the International Rescue Committee uses Meltwater to keep global attention on humanitarian crises.

IRC — Meltwater Customer Story

How the IRC uses Meltwater to keep global attention on humanitarian crises

International Rescue Committee

Customey story_IRC_V4

Track and manage their global image and
brand presence

Monitor media and social media across varied
global markets

Track and report on the success of campaigns and brands worldwide

Meltwater Customer Story - Geely.pdf

The Meltwater advantage

Geely Holding Group is the world's bestselling Chinese automotive group and its brands are household names across the globe. But
Geely isn't resting on its laurels. The company is committed to world-class research and development, leading the way on innovation
and sustainability, and continuing to expand its share of the global automotive market.

To help it achieve that, Geely Holding Group needed a powerful communications tool that could help it not only spread the good
word about its products but also track the conversations the media were having about the brand.

Read this Meltwater customer story to learn how Geely uses Meltwater to track media sentiments in real time.

Geely — Meltwater Customer Story

How Geely Drives Valuable Consumer Insights with Meltwater

Geely

"The daily morning and afternoon alerts help us stay on top of the pulse of the industry and react accordingly to the trending topics and themes. We can tailor campaigns and address the issues in time and spread awareness within the public."

MW Case_Save the Children_IN.pdf

Save the Children is an independent global NGO present in 120 countries who are leading the way in rights of minors. In India, they're active in 20 states and have changed the lives of 6.1 million Indian children. They believe every child deserves a bright future and run programs to reach the most deprived children with the aim of providing them with opportunities to learn, a healthy start in life and protection from harm.

Discover how Save the Children uses Meltwater media intelligence to increase reporting efficiency, justify their worth and optimise campaigns.

Meltwater Customer Stories: Save the Children

Save the Children

The Challenge

“With our previous tool, we never got it off the ground more than the use cases we needed to fulfill with it. The barrier to entry was so high that we only had 1-2 people comfortable and versed in using it. With Meltwater, we were able to democratize the platform within our team because of its ease of use, which provided a quick path to satisfy our curiosity and get the depth of knowledge we needed. ”

The Solution

“It’s key to keep clients informed about how their campaigns are actually landing with consumers. Metrics are always a starting point for strategic adjustment and without great data you are just left with questions. Meltwater’s stream of information allows us to make informed decisions for clients and gives them something to celebrate about when things go off without a hitch.”

MW_Customer-Story-Brochure-Archrival.pdf

Archrival

Archrival is a U.S. based youth culture agency that reinvents how brands connect with and win the hearts and minds of young adults, teens to twenty somethings. The beating heart of what they do: creative built on the approach that human-powered marketing places influential and motivated advocates at the center of a business’s most important goals. Through its human-centered approach to insights, influence, and creativity, Archrival has masterminded true brand movements across a variety of industries including retail, sports, CPG, gaming, activism, entertainment, hospitality and travel.

Learn how Archrival is using Meltwater to drive human-powered marketing through the use of social, consumer and influencer intelligence.

Archrival - Meltwater Customer Story

How Archrival utilizes social, consumer and influencer intelligence for human-powered marketing

Seamlessly integrate influencer marketing into the brand’s overall marketing strategy

Start using trustworthy data-driven metrics for identifying influencer potential

Promote transparency and collaboration throughout the entire Starlight organization

"We use Meltwater Influencer Marketing for the entire influencer audit process. We are able to get a sense of who the influencer is by looking at past collaborations and content, and what type of impact they will generate with metrics like True Reach and Engagements. True Reach is our favorite metric!”

Contact us to find out more.

Starlight Children’s Foundation is an Australian non-profit organization with a mission of brightening the lives of seriously ill children and their families. Since 1988 the organization has partnered with health professionals across Australia to ensure they are delivering programs that support the total care of children and teens. 

As a non-profit, Starlight Children's Foundation relies heavily on donations. Over the last two years, the brand had been engaging in influencer activity to boost brand awareness and promote charitable giving.

Read this customer story and learn how Starlight Children’s Foundation Australia is using Meltwater Influencer Marketing for doing good with influencers.

Starlight Children’s Foundation

How Starlight Children’s Foundation Australia is using Meltwater Influencer Marketing for doing good with influencers.

Build a brand ambassador program worth $70,000

Slash influencer discovery and vetting time by 70%

Achieve $250K in earned media value (EMV)

Customer Story-Woodloch.pdf

See for yourself

Woodloch Resort is an all-inclusive, family-friendly vacation destination nestled in Pennsylvania’s Pocono Mountains. Along with being ranked within the top 10% of hotels worldwide on TripAdvisor, the resort was named Best Family Resort by USA Today in 2019, 2021, and 2022. That success isn’t without intention; the brand routinely launches large-scale influence campaigns to increase bookings, build brand awareness, and attract media attention. The winter travel season is of particular importance to the resort, which is why they rely on Meltwater to boost the ROI of its holiday campaigns.

Read this customer story and learn how Woodloch Resort boosted press coverage by 2,100% with Meltwater's influencer marketing solution.

Customer Story: Woodloch Resort

How Meltwater Helped Woodloch Resort Boost Its Press Coverage by 2100%

Woodloch Resort

Save six hours a week on influencer management work

Integrate data-driven insights such as audience demographics into the decision-making process

Automate campaign reporting and analysis, saving time and increasing efficiency

“With Meltwater Influencer Marketing, work that once took us 8-hours now takes 2-hours. Not only that, but the quality and clarity of our work is greatly improved.”

Contact us to learn more

Nuun is a hydration company that created fun drink tablets that are boosted with electrolytes. Based in Seattle, Nuun is now the must-have hydration product, with tablets sold in over 30 countries. Influencer marketing is a key component of the brand’s marketing strategy. Impressively, the team handles all influencer campaigns in-house. 

But, as the company grew in popularity, so too did the scale of their campaigns. Nuun needed a tool that would support their growing needs by automating manual work and elevate their strategy with data-driven capabilities.

Read this customer story to learn how Nuun Hydration saves over 300 hours every year using Meltwater Influencer Marketing.

Nuun Hydration x Meltwater Customer Story

Nuun Hydration saves over 300 hours every year using Meltwater Influencer Marketing

Nuun Hydration

Discover and vet the most appropriate influencers for their campaigns

Understand audience demographics to ensure they are aligned with campaign goals

Build comprehensive influencer marketings proposals for their clients

Founded in 1908, James Madison University is a public research university in Harrisonburg, Virginia. It is one of the higher education institution in America, with 115 degree programs on the bachelor's, master's, educational specialist, and doctoral levels.

Discover how over 100 Students at James Madison University learn data-driven influencer marketing with Meltwater Influencer Markeing.

James Madison University

100+ Students at James Madison University Learn Data-Driven Influencer Marketing with Meltwater

Establish a methodology for identifying influencers that aligned with creative concepts

Use True Reach to estimate influencer potential and have data-driven conversations with clients

Beat campaign performance predictions by integrating performance metrics and audience sentiment

AKQA is an international agency that combines creativity and technology to design seamless brand experiences that create valuable and long-term connections between brands and people.

Read this customer story and discover how creative agency AKQA generated 4M impressions in one day using the Meltwater Suite.

AKQA x Meltwater Customer Story

Creative Agency AKQA Generates 4M Impressions in One Day

AKQA

Manage 178+ influencers across all brand campaigns

Customer Story-Kreg Tool .pdf

Learn more

For Kreg Tool Company, making woodworking fun is vital to expanding its customer base. That’s why the brand partners with influencers who can make the art of woodworking more approachable while highlighting the Kreg product line’s range and ease of use. 

Kreg's influencer program is vital to attracting customers, so they need an efficient, scalable solution for managing their partnerships. The brand chose Meltwater’s influencer marketing solution so it could leave confusing spreadsheets behind.

Read this Meltwater customer story and learn how Kreg Tool used Meltwater to gain $17.8M in earned media value. Read now!