Showing posts in category PR & Comms
How Data Can Inform Your Marketing Campaigns: The Lion King Case Study

How Data Can Inform Your Marketing Campaigns: The Lion King Case Study

Ahmad Munawar September 15, 2019

  The global data collected and reported above were obtained within Nov 2018 and Jul 2019 through Meltwater’s Media Intelligence tool.Movie remakes are always a…

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Why Even Smart Marketers and Communications Pros Get Their Customer Journeys Wrong

Why Even Smart Marketers and Communications Pros Get Their Customer Journeys Wrong

Erika Heald September 15, 2019

Businesses are racing to transform their customer experience (CX), with 80% of organizations expecting to compete mainly based on CX this year. This approach is taking hold…

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The Ultimate B2B Social Media Marketing Guide: How to Best Spend Your Advertising Budget

The Ultimate B2B Social Media Marketing Guide: How to Best Spend Your Advertising Budget

Brian Peters September 1, 2019

Remember when having a social media marketing budget to spend was an anomaly? The days when B2B advertising predominantly happened on Google and other…

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