Showing posts in category News
PR Trendspotting: Meet the New Tool to Help You Spot Trends on the Go

PR Trendspotting: Meet the New Tool to Help You Spot Trends on the Go

Mark Lieberwitz December 19, 2018

Trendspotting, trendjacking, and trend-forecasting are popular strategies savvy communicators use to help their messages gain traction. Now there’s a simple app to quickly validate…

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Brand Bravery: Thoughts on PR Leadership from #PRSAICON

Brand Bravery: Thoughts on PR Leadership from #PRSAICON

Yariv Rabinovitch October 11, 2018

From the conference’s very first remarks on the importance of ethics, diversity, and inclusion, PRSA ICON 2018 focused on one overarching theme: PR leadership.…

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Are You a Social Media Extrovert or Introvert? Notes from the Meltwater Social Media Summit

Are You a Social Media Extrovert or Introvert? Notes from the Meltwater Social Media Summit

Michaela Morales September 14, 2018

While the bold easily find their stride online, social media has made even the shyest among us into extroverts. Numbers tell this story best.…

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A Statement from Our CEO

A Statement from Our CEO

Jorn Lyseggen January 30, 2017

I am an immigrant. Since 2005, I have been proud to call the US my home. I arrived in Silicon Valley and was struck…

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