Showing posts in category Enterprise
Part 2 of Press Lounge Dialogue Tackles Media Measurement and Data Insights

Part 2 of Press Lounge Dialogue Tackles Media Measurement and Data Insights

Anna Laurila August 22, 2019

Meltwater’s Ben Kessler moderated a second panel discussion at the Press Lounge in New York City in May, this time on media measurement and…

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Why Marketing and Comms Should Start Working with Trend Forecasters—And How to Find the Right Ones

Why Marketing and Comms Should Start Working with Trend Forecasters—And How to Find the Right Ones

John Boitnott August 11, 2019

Of all the challenges that marketing and comms teams face regularly, predicting customer behavior might be the hardest to come by—and the most tantalizing.…

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Risk and Reputation Management the Hot Topic at Press Lounge Gathering

Risk and Reputation Management the Hot Topic at Press Lounge Gathering

Anna Laurila July 14, 2019

A lively panel discussion moderated by Meltwater’s Dino Delic at New York City’s Press Lounge in May yielded valuable insights from a handful of…

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