The Meltwater Blog

Categories

Topics

3D Illustration of marketing items

Marketing

What Is Marketing & Why Your Business Can't Do Without It

Phone screen with an instagram icon next to the Twitter and SnapChat icons.

Marketing

How to Get Verified on Instagram

Image of a bright pink clock with purple hands, on a light pink background. Best times to post on social media blog post

Marketing

Best Times to Post on Social Media in 2023 [Infographic]

graphic of instagram profile picture

PR & Communications

Guide to Instagram Profile Pictures 2023

A seesaw with two orange balls balancing on one end of the seesaw. This image symbolizes the process that a marketing team may go through when weighing their different options when it comes to social media monitoring platforms.

Marketing

The Top 21 Social Media Monitoring Tools for 2023

Icons of boxes a shopping cart surround a desktop computer in this blog about Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday.

Marketing

Black Friday by the Numbers

Looking for the latest social media news? This blog has it. This image of a cartoon newspaper against a solid pink background conveys the message that news is being broadcast

Marketing

Social Media News: The 5 Biggest Stories of the Week

An image of Instagram ads over a blue and green background

Marketing

How to Use Instagram Ads — A Guide for Marketers in 2023

Colorful 3D illustration of internal communication assets

Internal Communications – Key to a Successful Business & Happy Employees

A mold of a human head but the face itself is missing. Instead, there is a hole with a lightbulb in the center. The image is like looking inside of a person to see what ideas they are thinking up, which is what this blog about the most innovative social media posts of 2023 is all about.

Marketing

The Most Innovative Social Media Content Ideas 2023

Laptop open to search bar, blog post on optimizing YouTube for SEO

Marketing

YouTube SEO Tips: How to Optimize Your Videos for Search

3D illustration of blue headphones for social listening.

Marketing

The Ultimate Social Listening Guide - Never Miss a Social Mention

Illustration of a podium showing a red target with an arrow in the bullseye in the center, yellow light bulb and trophy cup on either side. Blog post on creating a successful marketing strategy.

Marketing

How to Create a Successful Marketing Strategy for 2023

Illustration of two megaphones amplifying a press release on a podium. 10 examples of great press releases.

PR & Communications

10 Examples of Effective Press Releases [+ Free Template]

A mobile phone surrounded by icons like a pie chart, bar graph, and arrow hitting a bullseye for a blog about the best content marketing tools.

Marketing

The Best Content Marketing Tools for 2023

Digital image of people standing together with 3 on a screen

Marketing

How Will Leading Agencies Use Meltwater In 2023?

Illustration of a phone showing social media apps in front of a larger screen with a direct message inbox set up, and graphs showing social media insights. Social media analytics guide

Marketing

The Complete Guide to Social Media Analytics

An illustration of a man looking through a set of binoculars. The PR professional is searching for an alternative media monitoring tool to Cision.

Marketing

The Best Cision Alternatives 2023

Meltwater companion CEO-Echo Banner

PR & Communications

The CEO Echo | October 2022 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

A graphic of a red-haired person stepping through purple and green plants while using binoculars for a blog about the best software alternatives to Birdeye.

Marketing

The Best Birdeye Alternatives 2023

Looking for an alternative social media management solution? This image of a man holding a giant magnifying glass represents how monumental that search can feel. In this blog, we explore alternative social media solutions to Sprinklr.

Marketing

The Best Sprinklr Alternatives 2023

Image showing all different kinds of content marketing channels including video, music, podcast, social media, blogs. Content marketing trends for 2023 blog post.

Marketing

8 Content Marketing Trends You Need to Know For 2023

Group of lightbulbs with one yellow colored in the middle signifying a PR trend amongst the bunch.

PR & Communications

5 Massive PR Trends in 2023 Your Brand Should Be Dominating

3D Illustrations of social media statistics in the Philippines

Marketing

Social Media Statistics in the Philippines [2022]

Image showing a floating pink staircase leading up to a target with an arrow in the bullseye, on a pale pink background. Achieving Instagram impressions and reach blog post

Instagram Impressions & Reach: Definitions

Illustration showing large TikTok logo next to a large blue checkmark. Tips for getting verified on TikTok blog post

Marketing

How To Get Verified on TikTok — Get the Blue Tick

Illustration of a social media profile picture and bio with a big red x next to it. Spotting fake influencers on social media, blog post.

Marketing

How to Quickly Spot Fake Influencers

Image of a large Instagram logo on pale pink background, next to bright pink arrow following a bar chart up and to the right. Instagram statistics blog post

Marketing

66 Instagram Statistics for 2023

A melting, pink ice cream bar for a blog about the top viral food trends of the year.

Marketing

What Was the Biggest Food Trend of 2022? It Depends on How You Look at It.

An abstract scenario with a teal podium in the center. The podium has three squares behind it. The image is being used as the Best Social Media Management Tools

Marketing

Best Social Media Management Tools 2023

Looking for an alternative social media management solution? This image of a woman staring into a giant telescope represents how monumental that search can feel. In this blog, we explore alternative social media solutions to Hootsuite.

Marketing

The Best Hootsuite Alternatives 2023

A man stands up and looks through a pair of binoculars as he explores alternative social listening and social media management solutions.

Marketing

The Best Brand24 Alternatives 2023

A 3D rendering of an Instagram post with the South African flag in the center in the shape of a heart with several emoticons floating around it

Marketing

The Top 10 South African Instagram Influencers

A woman looking through a pair of binoculars during her search for a new social media management platform.

Marketing

The Best Brandwatch Alternatives 2023

Looking for an alternative social media management solution? This image of a man holding a giant magnifying glass represents how monumental that search can feel. In this blog, we explore alternative social media solutions to Agorapulse.

Marketing

The Best Agorapulse Alternatives 2023

Image showing a large pink arrow surrounded by smaller arrows and clouds on a pale blue background.  Twitter impressions and reach blog post guide.

Marketing

What Are Twitter Impressions & Reach?

Illustration showing a live button, broadcasting play button, and video camera symbol surrounded by happy face emojis and hearts. Blog post header image about Livestreams for brands.

PR & Communications

Ultimate Guide to Livestreams for Brands

Instagram trends blog post. Image showing Instagram logo on pale pink background surrounded by multi-colored dots and yellow squiggly lines

Marketing

Current Instagram Trends to Watch

Abstract figure listening to teacher figure on laptop screen for a blog about sales training.

Company News

Why Sales Training Is a Winning Investment

Meltwater companion CEO-Echo Banner

PR & Communications

The CEO Echo | September 2022 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

A blue and black retro television with a leaning antenna set against a coral pink background

Marketing

The Ultimate Brand Awareness Guide 2023

A pair of pink and blue sunglasses on a pink background. The sunglasses appear ad if they are being photographed for a fashion photoshoot that an instagram influencer in South Africa may share on his/her account.

Marketing

List Of The Top South African Fashion Influencers

A 3D rendering of a megaphone laying on its side. A megaphone is used to disseminate a message to a large number of people and is often associated with public relations professionals, as they are trying to spread a message about their client's products or news to media outlets. That's why this image is being used as the header image for a blog on the 10 of the Best PR Campaigns of 2021

PR & Communications

10 of the Best PR Campaigns of 2022

Illustration of a person holding a pink megaphone in front of a phone. Working with micro influencers blog post

Marketing

Why Micro Influencers Matter

Phone with heart symbols pouring out. Top social campaigns for inspiration

Marketing

10 of the Top Social Media Campaigns of 2022

Image of large Twitter logo bird next to a speech bubble. Using Twitter for customer service blog post

Marketing

Modern Customer Service on Twitter Is Also PR

A series of shapes moving along the ground in what looks to be a race. Behind each shape is a white trail, giving the appearance of movement. This image is being used as the header image for a blog on How to Build a Successful Influencer Strategy because, like a race, many companies are competing with one another for the most likes, traffic, and engagement on social media.

Marketing

How to Build a Successful Influencer Marketing Strategy

Illustration of someone buying online to demonstrate the power of social commerce

Marketing

What is Social Commerce? Definition, Examples, Tips

Large illustration of the TikTok logo on a white background. TikTok for business blog post

How To Use TikTok For Business

Illustration of a phone on a light green background with like, comment, and email symbols. Finding the best influencers blog post

Marketing

How to Find the Right Influencers to Partner with Your Brand

Illustration of a hashtag for the most trending hashtags in Australia

Marketing

List of the Most Trending Hashtags in Australia

Green hearts float from a white turbine against hills of different shades of blue-green.

Company News

Joining Meltwater’s Global Green Council

Large TikTok logo illustration on black background. All TikTok stats you need to know

Marketing

54 TikTok Stats You Need To Know [2022]

Image showing desktop computer with illustrated gold coin, star, target symbol and ad creation screen under a magnifying glass. Digital Marketing definition and beginners guide blog post.

Marketing

What Is Digital Marketing? A Beginners Guide.

3D illustration of an icon in image recognition for our blog about image recognition software

Marketing

Image Recognition Software (TOP Picks for 2022)

Teal blog header for image recognition

Data Science

Image Recognition: What Is It & How Does It Work?

Illustration of a business Facebook page under the hood with tools. Facebook monitoring blog post.

Marketing

Facebook Monitoring: How to Get The Best Facebook Page Analytics

Blue play icon

Marketing

The Secrets of Successful Video Marketing

Illustration of a smartphone with various types of furniture entering the real space outside the phone. Augmented reality ultimate guide

Marketing

Augmented Reality: The Ultimate Guide for Beginners

Illustration of different shapes and icons to demonstrate the Philippine media landscape

PR & Communications

Philippine Media Today: History, Definition, Types & Roles

Illustrated Twitter logo, smartphone, and Twitter analytics graph. Analytics for Twitter blog post

Marketing

How to Use Twitter Analytics: Hashtags, Followers, Demographics

Image showing yellow cogs and gears on a bright yellow background. Industry 4.0 guide.

What Is Industry 4.0? The Fourth Industrial Revolution

Image of large stacks of data. Big data management guide.

Data Science

What is Data Management? The Ultimate Guide

Image showing several different sized balls, some separated, some connected. Neural networks ultimate guide.

Data Science

Neural Networks: Ultimate Guide

A phone screen featuring a profile picture and a large  "follow" button, for a blog about rules of engagement for influencer marketing.

Marketing

4 Rules of Engagement for Influencer Marketing

Image showing millions of data points slowly dispersing. Fundamentals of deep learning blog post.

Data Science

The Fundamentals of Deep Learning

Back-to-school supplies, including a backpack, books, and pencils, against a pink background.

Marketing

What 2022 Back-to-School Trends Say about the Year Ahead

Large TikTok symbol. Blog post, guide to tiktok for brands

Marketing

What Is TikTok And How Did It Become So Successful?

3D Illustration of a megaphone and social icons as the title image for the top Australian influencers

Marketing

Top Australian (Instagram) Influencers [2022]

Meltwater companion CEO-Echo Banner

PR & Communications

The CEO Echo | August 2022 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

TikTok logo in phone with pink background

Marketing

Using TikTok for Your Influencer Marketing Strategy

Image of a phone with Instagram analytics symbols.

Marketing

The Ultimate Instagram Analytics & Insights Guide

A women planning out a strategy on a piece of paper

PR & Communications

9 Step Guide: How to Create & Implement A PR Campaign

Illustration showing contact cards for multiple prospects on a laptop computer. Data management best practices blog post

Data Science

Best Practices for Customer Data Management (CDM)

Illustration of a pick axe to demonstrate data mining.

What Is Data Mining? Meaning, Techniques, Examples & Tools

Illustration of a data structure type with multiple data nodes. Introduction to fundamentals of data structure blog

Data Science

The Fundamentals of Data Structuring

An illustration of different gadgets

Marketing

The Top 5 TikTok Influencers in the Philippines

Row of blue chairs on blue background with one chair lit up yellow. Why employee advocacy is important, blog post

Marketing

What Is Employee Advocacy and Why Is It Important?

Meltwater companion CEO-Echo Banner

PR & Communications

The CEO Echo | July 2022 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

Measuring tool.

How to Measure Share of Voice: PPC, SEO and Social Media

Five illustrated people stand in a group connected by dotted lines and icons, for a blog about Meltwater and Twitter's new fashion report.

Marketing

Using Social Listening for Market Research: How We Made 'The Fashion Industry's New Era'

Mock-ups of several YouTube ads hovering over a smartphone in a carousel format that give you a sense of how video marketing works. The first ad features a pair of headphones, the second ad features a video game controller, and the final ad in the series displays a blue t-shirt.

Marketing

A Starter Guide to Advertising on YouTube

Meltwater companion CEO-Echo Banner

PR & Communications

The CEO Echo | June 2022 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

Image showing 3D illustrated red Instagram like notification falling from the sky into a pile. How to get more Instagram followers blog post.

Marketing

How To Get More Instagram Followers

A laptop with a pink colourful background

Marketing

Why Branding & Brand Management Are a Must-Have for Your Business

You see a photo of Facebook Like icons as the header image for our blog about Facebook Marketing Tips.

Marketing

5 Facebook Marketing Tips To Make Your Brand Successful

Yellow yield sign on a pink background. Don't make these common social media mistakes!

Marketing

10 Common Social Media Mistakes

Image of a phone surrounded by social media symbols. Niche social media sites for marketers to know about.

Marketing

What the Rise of Niche Social Media Platforms Means for Marketers

Desktop computer showing media intelligence dashboard

PR & Communications

5 Ways to Use Media Intelligence

How Social Media Has Changed PR

PR & Communications

How Social Media Has Changed PR

Illustration of people building reports

Marketing

A Marketer’s Guide to Using Social Media for Lead Generation

Image showing speech bubble surrounded by smaller speech bubbles in different colors. Blog post detailing what employees should never share on social media

PR & Communications

10 Things You Should Never Share on Social Media

Magnifying glass. Take a look into the top Chinese social media platforms

Marketing

How To Stay On Top With Meltwater's Chinese Social Media Monitoring Tool

Multiple screens representing the multiple different Chinese social media platforms consumers can chose from

Marketing

The 8 Top Chinese Social Media Apps, Sites & Platforms 2022

Large Facebook logo on blue background. Facebook management tips blog post

Marketing

Facebook Management Guide: How to Create Organic Posts & Ads on Facebook

Image of a content calendar with a clock and post copy symbol. Building an effective content strategy blog post

Marketing

How To Build an Effective Content Marketing Strategy [Content Calendar Template]

Large pink 404 symbol with broken, unplugged cord. Don't make these common blogging mistakes!

Marketing

5 Blogging Mistakes That Make Your Readers Switch Off

B2B PR involves getting press, including news coverage on TV. That's why this image of a light green TV is being used for this blog on B2B PR strategies - TJ to update

PR & Communications

B2B PR Essentials and Tips

An illustrated version of a smartphone with confetti and social media iconography, like a heart and a Facebook like button, floating around the phone. These celebratory symbols and icons represent the engagement notifications a community manager would hope to see after implementing a new social media marketing strategy.

Marketing

Ultimate Social Media Marketing Guide

Meltwater companion CEO-Echo Banner

PR & Communications

The CEO Echo | May 2022 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence