Social media marketing continues to play a role in lead generation and reputation management. Companies need easy ways to tap into what’s being said on social so they can connect with customers in familiar territory. Sprinklr is one solution that’s up for the task. But given its size, complexity, and cost, it’s worth exploring alternatives to Sprinklr as well.
At its core, Sprinklr helps you create and automate your social media campaigns. It supports more than 23 social media channels and makes it easy to manage content across them.
If your goal is to improve your social media publishing or engagement, let’s explore the best alternatives to Sprinklr and what makes them viable options.
Table of Contents
The Top 9 Sprinklr Alternatives
1. Meltwater
2. Social Studio
3. Zoho Social
4. Zendesk
5. Agorapulse
6. Postoplan
7. BuzzSumo
8. Salesforce
9. Hootsuite
What Should You Look for in a Sprinklr Alternative?
Get the Best Sprinklr Alternative
Sprinklr Alternatives FAQs
The Top 9 Sprinklr Alternatives
The social media management platforms below offer a range of capabilities, from unified inboxes and scheduling to advanced listening and analytics, so you can choose the option that fits your team’s size, workload, and goals.
1. Meltwater
Ever tried managing publishing, engagement, and social listening across different tools? Things fall through the cracks, reports don’t match, and your team wastes hours jumping between tabs. Meltwater is an AI-powered social media management tool that solves this by unifying listening, publishing, and analytics in one place.
Most social tools track only major social networks, but Meltwater pulls content from social media, news platforms, blogs, forums, and broadcast sources. You’re not just seeing posts on Instagram or X (formerly Twitter). You also see what journalists write, what Reddit threads say, and what niche communities are discussing. That wider lens gives teams complete context and fewer blind spots when planning content or responding to trends.
Key features:
- AI summaries: Instantly surface themes, sentiment shifts, and trend changes without manually combing through thousands of mentions.
- Stronger media monitoring across more sources: Surface news, earned media, and social mentions that other tools miss, especially across large volumes of publications. Verified G2 reviews consistently confirm that Meltwater finds mentions other services overlook and offers one of the most robust and comprehensive media source selections.
A G2 reviewer notes that Meltwater finds mentions other tools overlook and saves significant time (Source)
- Unified publishing and social inbox: Plan content, schedule posts, and respond to messages in one workflow.
- Influencer and journalist discovery: Find creators and reporters talking about your space using built-in tools backed by Meltwater’s extensive content database.
- User-friendly publishing and reporting: Streamline daily workflows with easy navigation, actionable reporting, and streamlined content approvals. Users frequently highlight the platform’s clear, user-friendly interface and time-saving features, such as digest reports and in-browser tools.
- Competitive and performance analytics: Benchmark your brand, track share of voice across channels, and report results without stitching data together from multiple platforms.
Pricing: Custom packages vary based on your requirements.
Best for: Teams seeking deeper listening coverage and cleaner cross-channel reporting without juggling multiple tools to see the entire picture
2. Social Studio
Social Studio is an easy-to-use, AI-powered SaaS tool focused primarily on Instagram management and automation. Instead of planning posts from scratch every day, you can use the tool to automate your Instagram workflow, allowing you to create visuals, write captions, visualize posts on your feed, and schedule posts.
Social Studio scheduler with a weekly calendar and drag-and-drop post assets
While Sprinklr offers a comprehensive customer experience platform, Social Studio specializes in streamlining Instagram-specific tasks for creators and smaller teams.
Key features:
- AI-generated Instagram posts: Generate captions, visual templates, and post ideas based on keywords.
- Smart scheduling: Plan posts in advance and publish at optimal times, a major plus for creators who don’t want to post manually every day.
- Hashtag tools: Identify relevant hashtags and auto-generate captions to reduce repetitive work and improve social media performance.
- Automatic branding and templates: Keep posts visually consistent across multiple accounts with reusable branded templates.
- Multi-account support: Manage multiple Instagram profiles without upgrading to a higher tier.
Pricing: Starts at $9.99/month for the Personal plan. The Premium plan includes more posts, Instagram accounts, and a feed visualizer for $19.99 per month.
Best for: Small businesses or creators who rely heavily on Instagram and want to automate content creation without needing an enterprise-level suite
3. Zoho Social
Managing social channels can get messy fast, especially if your team members are switching between tools to schedule posts, answer comments, and track performance. Zoho Social keeps everything in one place. If you already use Zoho CRM, it connects your social activity directly to customer records, so nothing gets lost between marketing, sales, and customer support.
Zoho Social post composer interface showing a link preview and scheduling options
Key features:
- Smart scheduling suggestions: Find the best posting times based on when your audience is most active, helping posts get more reach without guesswork.
- Unified content calendar: Plan and schedule posts across multiple channels from one visual calendar.
- Centralized social inbox: View and respond to comments and messages across platforms in one place, reducing response time and eliminating channel hopping.
- Performance dashboards: Break down which posts drive reach, clicks, and engagement to learn what works and optimize accordingly.
- Seamless Zoho CRM integration: Sync social interactions with CRM leads and contacts, giving sales and support teams visibility into social media conversations.
Pricing: Starts at $15/month, with higher tiers adding collaboration tools, approval workflows, and advanced reporting.
Best for: Teams that want a simple, intuitive social management tool, especially existing Zoho CRM users who want to connect social activity to the customer journey
4. Zendesk
Zendesk is a customer service platform that helps brands manage customer issues across social media channels like Instagram DMs, Facebook comments, and X mentions. It allows teams to track conversations across platforms without losing context by converting social interactions into structured support tickets, enabling them to manage social queries as they do with email or chat support.
Zendesk dashboard showing a WhatsApp support ticket with customer details
Key features:
- Social messages routed as support tickets: Turn DMs, comments, and mentions into trackable tickets so nothing gets lost in a traditional social inbox.
- Unified customer history across channels: Agents see the full conversation, not just what happened on social, which improves response quality and avoids repeating questions.
- AI-powered triage and suggested replies: Zendesk’s AI can identify intent, prioritize urgent issues, and suggest quick responses to reduce handle time.
- Workflow automation: Auto-assign tickets, create rules for tagging or escalation, and streamline approval or handoff steps across teams.
- Reporting across social: Track response times, conversation volume, and customer satisfaction from social channels alongside email, chat, and other support sources.
Pricing: Plans start at $19 per agent/month (billed annually) for basic ticketing and social messaging. Higher tiers with advanced AI, workflows, and multi-channel support start at $55 per agent/month. Plans offering customization and advanced reporting range from $115–$169 per agent/month.
Best for: Brands that treat social media as a customer service channel and need structured social media workflows, faster responses, and unified reporting, not just a basic social inbox
5. Agorapulse
Agorapulse is a full-service social media management platform that handles scheduling, posting, monitoring, and reporting. Among its features are a unified social inbox for all your channels, intuitive content publishing tools, and analytics based on your audience’s engagement.
Agorapulse post composer showing content preview, scheduling, and team collaboration tools
Key features:
- Unified social inbox: Centralizes all comments, DMs, mentions, and reviews into one organized queue, making it easier for teams to stay on top of conversations.
- Publishing and scheduling tools: Plan and schedule posts across multiple channels using a clean visual calendar.
- Built-in social listening: Monitor keywords, competitors, and hashtags to identify content opportunities or trending conversations.
- Team collaboration features: Assign messages, approve content, and track who handled what, making it suitable for agencies or multi-person teams managing several accounts.
Pricing: Starts at $79 per user/month (billed annually) for small teams, with more advanced features available in higher tiers.
Best for: Teams seeking an easy-to-use, all-in-one tool for publishing, engagement, and reporting without the complexity
6. Postoplan
Postoplan simplifies high-volume post scheduling for teams managing multiple accounts, offering an alternative to complex publishing tools. Its strength is automation, which enables bulk scheduling, asset organization, and post creation at scale, making it practical for agencies or lean teams managing multiple clients.
Postoplan image editor showing the picture generator, sizing options for social apps, and text tools
Key features:
- Bulk scheduling for multiple accounts: Create and schedule posts across dozens of profiles at once, a key functionality for handling repetitive publishing tasks.
- 24/7 automated posting: Publish posts around the clock without manual intervention, which is ideal for global audiences or ongoing posting needs.
- Extensive built-in content library: Access 2M+ royalty-free images and basic editing tools, reducing the need for external design apps for everyday posts.
- Centralized content workspace: Organize assets, templates, and drafts to reuse content and maintain consistency across client accounts.
- Integrations for team workflows: Connect Slack, WordPress, and other tools to streamline approvals and collaboration.
Pricing: Starts at $6.90/month for core features. The higher-tier Business plan adds more social accounts, DM/comments management, and collaboration tools for $9.90/month.
Best for: Agencies or teams managing multiple accounts who need fast, automated scheduling rather than a full social engagement or analytics suite
7. BuzzSumo
BuzzSumo empowers teams to find trending topics, analyze competitors, or identify creators to partner with. Instead of guessing what content will perform, you can use BuzzSumo to see what’s gaining traction across the web and social platforms, enabling teams to build content strategies tied to genuine audience interest.
BuzzSumo dashboard showing trending content feeds with headlines, scores, and engagement data
Key features:
- Topic and trend discovery: Enter a keyword and see the most-shared articles, posts, and conversations to plan better content.
- Competitor content analysis: Identify which formats, headlines, and topics drive competitors' engagement to refine your own approach.
- Influencer identification: Identify journalists, bloggers, and creators who already cover your topic to target your outreach and campaigns better.
- Alerts for new mentions or trending content: Monitor keywords, brands, or competitors and get notified when something spikes.
- Basic media monitoring: Track brand mentions across blogs and websites. While less broad than full enterprise listening solutions, it’s well-suited for content-focused teams.
Pricing: Plans begin at $159/month (billed annually) for core content research. To unlock the Media Database & Outreach tools, plans start at $239/month. The $399/month Suite plan supports larger teams, and Enterprise access starts at $999/month.
Best for: Content, PR, and SEO teams that need fast insight into trending topics, competitor content, and relevant influencers
8. Salesforce
Salesforce connects social activity directly to your CRM and customer lifecycle. It automatically routes every social message—like a customer asking a question on Instagram or complaining on X—to the same place where your support agents handle emails, chats, and phone calls. Instead of treating social as a separate workflow, Salesforce integrates these conversations into your primary support system, giving agents full customer context and ensuring nothing gets lost.
Salesforce dashboard showing unified social, support, and marketing conversations in one customer profile
Key features:
- Full customer context on every interaction: View purchase history, past tickets, and marketing journeys when replying to social messages.
- Social listening and sentiment tools: Track keywords, competitor mentions, and conversation sentiment.
- Automated workflows: Automate case escalation, trigger follow-up tasks, or enroll users into nurture flows based on social interactions.
- Unified reporting across channels: Measure and analyze response times, agent performance, case drivers, and campaign impact using the same reporting framework used across the CRM.
Pricing: Salesforce social features are delivered through Marketing Cloud integrations or third-party tools. As a result, social engagement and listening features may require additional platforms or add-ons beyond the base Service Cloud. Service plans start at $25 per user/month, but robust social customer service typically requires the Enterprise tier ($175 per user/month).
Best for: Large teams that want social interactions fully integrated into their CRM, support workflows, and marketing journeys
9. Hootsuite
Teams use Hootsuite for a straightforward, centralized platform to schedule and manage approvals, manage their inbox, and track performance across multiple social media channels. It prioritizes day-to-day publishing and monitoring over advanced analytics or complex customer engagement.
Hootsuite analytics dashboard showing top posts, likes, engagement charts, and performance trends
Key features:
- Multi-channel scheduling calendar: Plan, draft, and schedule posts across all major platforms from one visual dashboard.
- Centralized inbox for comments and messages: View and reply to messages across platforms in a single dashboard to stay on top of conversations without switching tabs.
- Brand monitoring streams: Set up streams for keywords, mentions, hashtags, and competitors to catch relevant conversations quickly.
- Approval workflows for teams: Assign content for review, approve drafts, and ensure brand consistency before posts go live.
- Performance dashboards: Track engagement metrics, identify top-performing posts, and export clean reports for stakeholders.
Pricing: The Standard plan starts at $99/month (billed annually) for individuals and small teams. To unlock advanced collaboration tools and approval workflows, you must upgrade to a higher-tier plan.
Best for: Teams that want a reliable, user-friendly scheduling and monitoring tool
What Should You Look for in a Sprinklr Alternative?
There’s more to choosing a Sprinklr alternative than simply finding a cheaper social media management tool. You also need to consider protecting your team from lost messages, slow response times, broken workflows, and incomplete data. And speed is critical. According to the 2025 Sprout Social Index, most consumers expect brands to respond on social media within 24 hours, so any gap in your workflow can directly damage the customer experience.
A good Sprinklr alternative should simplify your tech stack, not add to it. Below are the three capabilities that matter most and why skipping any of them creates real business risk.
Unified inbox for engagement
If your team is manually checking Instagram DMs in one tool, TikTok comments in another, and customer complaints on X, you’re guaranteed to miss messages. A unified inbox fixes this by pulling every comment, DM, mention, and tag into one place.
Your unified inbox should be able to:
- Capture all incoming messages in one dashboard to ensure no customer interaction or sentiment shift is missed.
- Provide full conversation history so teams can respond with context instead of asking customers to repeat themselves.
- Enable team assignment, tagging, and prioritization to route messages to the right person and avoid delayed responses.
- Automate message routing when volume spikes so urgent issues surface quickly when conversations scale or escalate.
Meltwater offers a unified inbox that supports multi-channel message capture, assignment, and internal notes. For teams that manage both social engagement and broader brand monitoring, it also captures earned media mentions—including articles, news coverage, blog posts, and other editorial content that influences your brand’s reputation. Social-only tools frequently miss these sources, even though they can drive spikes in traffic, customer questions, and social conversations.
Collaboration and workflow tools
When multiple people handle content, approvals, community management, or crisis response, you need clear workflows. Without them, teams fall into the two failure modes every marketing leader recognizes: content bottlenecks (waiting for approval or missing deadlines) and inconsistent brand responses (different people offering different responses).
To avoid these pitfalls and align with how modern teams actually work, strong collaboration tools should provide:
- Approval chains that make it clear who needs to review what, so posts don’t stall or accidentally go live unapproved
- Role-based permissions that limit who can edit, publish, or respond
- Version control to prevent overlapping edits and “which is the final draft?” confusion during busy campaign cycles
- Internal notes and assignments to help teammates hand off tasks with context
- Shared content libraries that keep brand assets in one place, reducing rework and ensuring everyone uses the same approved visuals and templates
Meltwater supports these workflows with shared calendars, role-based permissions, approval workflows, and in-platform notes tied to content, helping teams manage publishing and responses without switching tools.
Automated social media analytics and reporting
Most teams lose hours manually pulling screenshots, exporting CSVs, and rebuilding the same reports. Automated analytics eliminates busywork, freeing teams to spot critical patterns rather than guess what’s driving performance.
To turn raw data into an actionable strategy, look for tools that offer:
- Cross-channel tracking so all metrics live in one place and teams aren’t comparing disconnected dashboards.
- Auto-generated reports delivered weekly or monthly to keep stakeholders informed without manual work.
- Real-time alerts for spikes or sentiment changes to catch potential crises or viral moments early, before issues escalate or moments pass.
- Competitor benchmarks to understand whether performance changes reflect internal results or broader market trends.
- ROI and attribution views that connect social activity to measurable business outcomes, not just engagement metrics.
Meltwater strengthens this by analyzing social, news, and online media together, making it easier to see what actually drove a spike or dip.
Get the Best Sprinklr Alternative
Sprinklr is powerful, but it isn’t the right fit for every team. As you’ve seen, the best alternative depends on your needs. It could be reliable engagement workflows, simpler collaboration, more transparent reporting, or deeper listening beyond just social platforms.
If your biggest challenge is managing day-to-day publishing or approvals, lighter tools may be enough. But if you’re trying to understand why conversations are happening, not just where they’re happening, and you want reporting that reflects the full picture, broader monitoring and analytics matter.
That’s where Meltwater stands apart. By combining social data with news, online media, and AI-driven analysis, it helps teams move from surface-level metrics to real insight without stitching together multiple tools.
Book a Meltwater demo to see how AI-powered monitoring delivers deeper insights, broader coverage, and smarter reporting.
Sprinklr Alternatives FAQs
1. How can businesses determine if a social media management platform offers more actionable insights than their current solution?
Businesses should look beyond surface metrics like likes and impressions and evaluate whether the platform explains why performance changes happen. Actionable tools connect engagement data with context, such as sentiment shifts, earned media coverage, or emerging topics, and surface insights automatically, rather than burying them in dashboards. A good test is whether teams can answer questions like “What triggered this spike?” or “What should we do next?” without manual analysis or exporting data to spreadsheets.
2. How do social media analytics capabilities differ between leading competitors in the market?
Most platforms focus on native social metrics and channel-level performance, while more advanced tools combine social data with broader online signals, such as news coverage, forums, and blogs. Differences also appear in automation: some tools require manual reporting, while others use AI to summarize trends, flag anomalies, or benchmark competitors automatically. The biggest gap isn’t the volume of data. It’s whether analytics provide context, comparisons, and clear explanations instead of raw numbers.
3. Why should businesses consider switching to a new platform for more advanced consumer sentiment analysis?
Basic sentiment tools often rely on simple positive/negative scoring, which misses nuance, sarcasm, and shifts in conversation tone. Advanced platforms analyze sentiment alongside themes, volume changes, and media context, helping teams understand how and why consumer perceptions change. Switching makes sense when brands need early warning signals for reputation risk, clearer insight into campaign impact, or deeper understanding of audience reactions across social and non-social channels.
