Showing posts in category Executives
Why Marketing and Comms Should Start Working with Trend Forecasters—And How to Find the Right Ones

Why Marketing and Comms Should Start Working with Trend Forecasters—And How to Find the Right Ones

John Boitnott August 11, 2019

Of all the challenges that marketing and comms teams face regularly, predicting customer behavior might be the hardest to come by—and the most tantalizing.…

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The Most Influential Futurists, Analysts, and Forecasters You Should Be Following on Social Media

The Most Influential Futurists, Analysts, and Forecasters You Should Be Following on Social Media

Brian Peters August 8, 2019

These days tweets and Instagram posts are a dime a dozen. All it takes is a few strokes of the keyboard for aspiring influencers (and…

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5 Reasons Executives Should Not Be Afraid to Cultivate Their Social Media Presence

5 Reasons Executives Should Not Be Afraid to Cultivate Their Social Media Presence

John Boitnott July 28, 2019

Social media may be ubiquitous these days, but for busy corporate executives, it seems to be something to avoid. In fact, over 60% of…

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