Showing posts in category Executives
How to Get Executive Bylines in Publications

How to Get Executive Bylines in Publications

John Boitnott October 13, 2019

Thought leadership and subject matter expertise are essential to an effective marketing strategy. Positioning company leaders as industry experts helps the brand express a…

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Executive Bylines: 5 Tips for Working with a Ghostwriter

Executive Bylines: 5 Tips for Working with a Ghostwriter

John Boitnott September 29, 2019

As an executive, it's important to distribute more content across all channels. By sharing your thought leadership on LinkedIn and other social media, your…

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Globally Standardized KPIs for Enterprise Comms Reporting

Globally Standardized KPIs for Enterprise Comms Reporting

Erika Heald September 22, 2019

In the U.S., there is widespread acceptance and understanding that key performance indicators (KPIs) are critical for all communications professionals to translate the value…