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AI & Data Analytics

Your Best Context is Already in the Room

AI adoption is no longer the challenge—trusted context is. Most organizations have AI tools, but many still rely on disconnected, stale, or unverified data, limiting the quality and trustworthiness of AI-generated outputs. Meltwater MCP brings trusted, real-time intelligence into AI assistants.

Chris Hackney

2026-07-083 min read

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PR and Communications

15 Must-Have PR KPIs and How to Track Them

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

Chris Hanson

2026-04-103 min read

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Latest posts

An orange and purple image showing a computer screen with an AI overview from a search result, and various graphs

Digital Marketing & PR Tools

Best Google AI Overview Tracking Tools 2026

Compare the best Google AI Overview tracking tools in 2026. Monitor AI search visibility, track citations, measure brand presence, and optimize performance.

Chris Hanson

Jul 24, 2026 • 11 min read

Infographic summarizing Reddit smartwatch discussions in the first half of 2026. It highlights 503,000 smartwatch mentions, with Apple Watch accounting for 39% share of voice, 21.2% of discussions expressing negative sentiment, and 6.5% focused on battery life concerns. A line chart illustration on the right represents discussion trends over time.

Social Listening

What Reddit Smartwatch Conversations Reveal About Consumer Trust

Analysis of Reddit conversations reveals useful insights for marketers.

Anna Amarotti and Lance Concannon

Jul 24, 2026 • 13 min read

Stat card showing "204K mentions driven by the World Artificial Intelligence Conference (WAIC) 2026"

Social Listening

The World Artificial Intelligence Conference (WAIC) 2026: The Conversation Split Between Policy, Technology and AI

An analysis of the themes, narratives and media channels that shaped conversation around the conference, from policy and governance to product and robotics.

Samantha Tanizar

Jul 24, 2026 • 13 min read

A message icon with a green checkmark for a Meltwater blog about social listening tools.

Social Listening

The Top 13 Social Listening Tools for 2026

Download our free eBook for further reading on how to make the most of social listening tools. Ultimate Guide to Social Listening

Ann-Derrick Gaillot

Jul 24, 2026 • 35 min read

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Reputation Management

How to Create a Brand Risk Management Plan (+ Template)

Create a brand risk management plan, identify reputation threats, and use media monitoring tools to protect your brand.

Chris Hanson

Jul 22, 2026 • 12 min read

A bright teal image with glassy tiles to represent budgets and a computer screen, with graphs and a dollar sign

Brand Management

Where to Invest Your Brand Marketing Budget in 2026

How to evaluate PR, social media, influencer marketing, and brand awareness initiatives for budget planning.

Chris Hanson

Jul 22, 2026 • 12 min read

A bright pink image with purple accents showing a screen with various graphs and floating social media icons to the left and right sides of the screen

Social Listening

Understanding Social Media Listening Metrics for PR Success

Social media listening metrics turn raw data into strategic insights for PR teams, helping protect reputation and measure campaign impact effectively.

Chris Hanson

Jul 22, 2026 • 11 min read

A dark purple hued image with a large screen in the center representing a comparison matrix for media monitoring tools. To the left and right sides of the screen are floating smaller screens representing various aspects of comparing software like a bar graph nad sentiment rating.

Digital Marketing & PR Tools

Best Media Monitoring Tools in 2026: Top Platforms Compared

The strongest media monitoring platforms combine traditional media coverage with social listening, sentiment analysis, competitive intelligence, and reporting that executives can actually use.

Chris Hanson

Jul 21, 2026 • 15 min read

A burnt orange image with a pedestal in the center that has a representation of a phone case on top, there are message bubbles and smiley faces branching out of the left side of the case and a magnifying glass and graphs branching out of the right side.

Social Listening

What Are People Saying About My Products?

Discover how Meltwater's social listening and media intelligence solutions help brands understand what people are saying about their products.

Samantha Scott

Jul 21, 2026 • 28 min read

Engagement Rate Calculator Illustration

Influencer Marketing

Influencer Engagement Rate Calculator & Guide

Use our free engagement rate calculator

Mark Jackson

Jul 21, 2026 • 12 min read

Meltwater graphic titled “FIFA World Cup 2026 Tournament Recap.” Three data cards report 44.2M+ pieces of content tracked from June 3 to July 20, 198.2B+ estimated content views, and 9.2B+ total engagements, with TikTok generating 5.53B.

Marketing

World Cup 2026 Marketing and Sponsorship Trends

Why live match moments, creator access, and evolving fan conversations determined which brands captured attention during the 2026 World Cup.

Ann-Derrick Gaillot and Anna Amarotti

Jul 20, 2026 • 12 min read

Meltwater graphic highlighting $922.9 million in earned media value from fragrance-related influencer posts over three months. The analysis covered 58,000 posts from 1,000 macro influencers, generating 1.2 billion in reach.

Influencer Marketing

The Data Behind Successful Fragrance Influencer Marketing

Fragrance is one of the hardest products to market online. Discover how creators overcome that challenge with authentic storytelling, emotional reactions, and share-worthy content.

Samantha Scott and Anna Amarotti

Jul 17, 2026 • 17 min read

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