Establish global brand governance across its social media accounts

Unlock competitive intelligence or trends through social listening

Future-proof the company’s marketing, social, and PR operations

Known around the world for leading beauty brands like NARS, Clé de Peau Beauté, and Shiseido, the company had a constant deluge of social media mentions and conversations that it struggled to monitor and extract insights from in a unified manner. “We were interested in acquiring a partner that would span the multitude of countries we operate in, be able to scan billions of conversations that are happening on a daily basis, in the languages and platforms of our customer's needs,” explains Amit Naik, SVP, Global Head of Analytics at Shiseido. The Meltwater suite gave the company the ability to leverage consistent intelligence solutions that brought its worldwide team in sync.

Creating globally consistent KPI frameworks for a world of brands

When Amit Naik first took the reins as Shiseido’s Global Head of Analytics in 2016, more than a dozen of the company’s brands — operating across 20 markets and in multiple languages — managed their social media listening, marketing, and management efforts using a variety of standalone, incompatible tools. Shiseido used the Meltwater suite to unify and continue to build the company’s global social media capabilities.

“We really had no consistent way of evaluating what that brand meant in multiple regions,” says Amit. Meltwater helped Shiseido create a custom analytics dashboard using Explore, its media monitoring and social listening platform. Integrating a wealth of social data and metrics into a unified, consistent tool, let Amit and his team understand the company’s global presence at a glance. With an overarching evaluation and tracking framework in place, they can easily customize their dashboards and benchmarks for the nuances of each brand’s regional markets. 

Meanwhile, Shiseido consolidates its social publishing and engagement with Engage, Meltwater’s social media management and analytics platform. A unified interface gives team members a place where they can interact with Shiseido’s community on different social media platforms. That and other features like content scheduling, publishing, and easy reporting build the engagement capacity of Shiseido’s leading brands like NARS Cosmetics — which boasts nearly 10 million followers across its English-language YouTube, Instagram, Twitter, and TikTok accounts alone. With an all-in-one platform, the company can offer the kind of integrated, multi-channel brand experiences modern consumers have come to expect.

Today, Shiseido leverages the Meltwater suite across all of its brands and markets. “We were able to create a globally consistent KPI framework that then made the shift from return on marketing objectives, all the way linking it to return on investment. It's an evolutionary journey and Meltwater has been part of it with us.” 

“We have come a long way from when we started, where we had fragmented data sources for evaluating social media, to now where we have a consolidated single source of truth. Having that one platform that enables us to evaluate our customer perceptions, as well as our marketing impact across multiple markets in a consistent and globally insightful manner, is what makes Meltwater different from its competitors.”

To have a truly holistic understanding of its presence worldwide, Shiseido also needs a comprehensive look at how it's performing against competitors. The company uses Explore to monitor its numerous competitors in multiple markets and develop benchmarks to evaluate its own brands’ outputs. “If we have a campaign that did really well, but it's not up to mark with a competitive benchmark, it's good for us to know and then course-correct,” Amit explains. 

As the beauty industry continues to trend toward super-personalized, hyper-responsive marketing, Meltwater empowers Shiseido to stay ahead of the curve. Amit and his team use sentiment tracking and word clouds to classify and understand consumer conversations and segment audiences based on their interests and affinities. “​​We have moved away from the vanity metrics of followers to where we’re really looking at engagement and content resonation,” he says. “Those are meaningful improvements that we don’t think we could have done alone.”

With the ability to tap into and understand a firehose of conversations about the company’s brands and competitors, it can craft social media and marketing messaging that speaks to the zeitgeist and is backed by proven audience resonance data. Plus, real-time social listening helps the company identify and get a head start on budding trends, benefitting marketing and product development teams alike.

Once consumed with the task of wrangling vast, disparate data sets, Shiseido brands now easily access the valuable information within. “For me, the entire research journey that Meltwater facilitates is really the favorite part. It helps me go from data to insights to action,” says Amit.

Collaborating in growth and capability-building

Shiseido hasn’t just benefited from the evolution of the Meltwater suite over the years; the beauty brand has also collaborated in plotting the course as a member of Meltwater’s advisory board. Meltwater’s 2017 acquisition of Klarity, an Asian market social media analytics platform, helped Shiseido make inroads into the Chinese market. It also uses the AI-driven influencer marketing platform Klear, which Meltwater acquired in 2021, to manage and measure its influencer campaigns.

Already well-attuned to the continued convergence of PR, social media, and marketing, Meltwater ensures that Shiseido is also well-positioned to take advantage of continuing advances in AI, machine learning, and natural language processing. Most recently the beauty industry leader began using the Meltwater Consumer Intelligence suite for obtaining AI- and NLP-enabled insights. Using Meltwater’s suite of solutions ensures that Shiseido’s social and customer experience strategies can remain integrated and scalable as they continue to evolve along with the beauty industry.

Shiseido-Customer Story.pdf

“For us, Meltwater has been both a strategic partner in the long-term, as well as a very tactical and operational partner where they actually help us improve our campaigns and customer interactions on a daily basis,” says Amit. “Overall we've been lock stepped with them on their acquisition journey, and it's good to feel that our voices are being heard.”

Evolving Partnership

Meltwater Customer Stories: Shiseido

As one of the largest beauty companies in the world, Shiseido knows the challenges of modern global brand management well. Encompassing over 50 luxury brands across 120 markets, it needs a social listening and media monitoring solution that helps bring its customer experience to the next level. Shiseido partners with Meltwater to turn its once-fractured social operations into a company-wide social strategy.

Discover how Shiseido uses Meltwater to optimize their global social media strategy and align marketing teams around reporting.

Shiseido — Meltwater Customer Story

How Shiseido aligns its global social media strategy using Meltwater

Shiseido

Challenge

"The daily morning and afternoon alerts help us stay on top of the pulse of the industry and react accordingly to the trending topics and themes. We can tailor campaigns and address the issues in time and spread awareness within the public."

Solution

MW Case_Save the Children_IN.pdf

Summary

Save the Children is an independent global NGO present in 120 countries who are leading the way in rights of minors. In India, they're active in 20 states and have changed the lives of 6.1 million Indian children. They believe every child deserves a bright future and run programs to reach the most deprived children with the aim of providing them with opportunities to learn, a healthy start in life and protection from harm.

Discover how Save the Children uses Meltwater media intelligence to increase reporting efficiency, justify their worth and optimise campaigns.

Meltwater Customer Stories: Save the Children

Save the Children

Build a brand ambassador program worth $70,000

Slash influencer discovery and vetting time by 70%

Achieve $250K in earned media value (EMV)

Customer Story-Woodloch.pdf

See for yourself

Woodloch Resort is an all-inclusive, family-friendly vacation destination nestled in Pennsylvania’s Pocono Mountains. Along with being ranked within the top 10% of hotels worldwide on TripAdvisor, the resort was named Best Family Resort by USA Today in 2019, 2021, and 2022. That success isn’t without intention; the brand routinely launches large-scale influence campaigns to increase bookings, build brand awareness, and attract media attention. The winter travel season is of particular importance to the resort, which is why they rely on Meltwater to boost the ROI of its holiday campaigns.

Read this customer story and learn how Woodloch Resort boosted press coverage by 2,100% with Meltwater's influencer marketing solution.

Customer Story: Woodloch Resort

How Meltwater Helped Woodloch Resort Boost Its Press Coverage by 2100%

Woodloch Resort

Manage 178+ influencers across all brand campaigns

Customer Story-Kreg Tool .pdf

Learn more

For Kreg Tool Company, making woodworking fun is vital to expanding its customer base. That’s why the brand partners with influencers who can make the art of woodworking more approachable while highlighting the Kreg product line’s range and ease of use. 

Kreg's influencer program is vital to attracting customers, so they need an efficient, scalable solution for managing their partnerships. The brand chose Meltwater’s influencer marketing solution so it could leave confusing spreadsheets behind.

Read this Meltwater customer story and learn how Kreg Tool used Meltwater to gain $17.8M in earned media value. Read now!

Kreg Tool - Meltwater Customer Story

How Kreg Tool Used Meltwater to Gain $17.8M in Earned Media Value.

Kreg Tool

Make smart decisions about organic media investments

Gain deeper insight into the value of their digital PR efforts

Inform the management team about the value of modern public relations

“As the global interest in the EV market expanded, our Product PR team sought a more effective way to report and showcase the impact of our media relations, social media and digital efforts, highlighting Mitsubishi’s role in reducing emissions. We required a platform capable to quickly provide meaningful metrics from our media and social media coverage to Mitsubishi’s management committee, demonstrating the value of public relations beyond assigning a dollar value. Not only did Meltwater provide Mitsubishi with an improved communications platform to showcase our achievements, but the new platform also enhanced our reporting capabilities by offering more insightful data.”

MW_Customer-Story-Brochure-Mistubishi Motors.pdf

Get in touch to learn more

Mitsubishi Motors Australia imports and sells Mitsubishi passenger and light commercial vehicles through a 160-strong national dealer network. Part of Mitsubishi Motors Corporation based in Japan, Mitsubishi Motors Australia provides people and businesses with a range of cars, SUVs and utes. Mitsubishi is a leader in plug-in hybrid electric vehicle (EV) technology.

Meltwater gives Mitsubishi Motors Australia the media monitoring platform it needs to stay competitive and track the success of media coverage.

Mitsubishi Motors Australia Customer Story

Mitsubishi Motors Australia

“If you want to elevate the conversation, you need to understand the conversation. Through Meltwater, we are able to not only identify but also understand those conversations.”

MW_Customer-Story-Brochure-Materialise.pdf

Get in touch to learn more.

Materialise, one of the oldest and largest 3D printing companies in the world, requires PR solutions that can amplify, and keep pace with, its sector-leading advancements. As the company develops additive manufacturing technology into one that enables a better and healthier world, it uses the Meltwater Suite to cement its position as a thought leader within the industry and beyond. With data-rich platforms featuring AI-powered solutions, Materialise can remain a prominent driver of global excitement around 3D printing technology.

Read this Meltwater customer story to learn how Meltwater helps Materialise be a thought leader in sustainable 3D printing.

Materialise - Meltwater Customer Story

How Materialise Uses Meltwater to Grow Its Share of Voice Around the World

Materialise

Capture and analyze oceans of media mentions

Attract and retain corporate partners and major donors

MakeAWish_CustomerStory.pdf

Each year, Make-A-Wish America grants thousands of life-changing wishes to children with critical illnesses. With 58 chapters throughout the United States, the organization has lots of good news to share, but it faces common challenges like analyzing high volumes of coverage within a shifting media landscape. 

Those challenges led Make-A-Wish America and 13 of its local chapters to implement the Meltwater Suite for their national communications strategies and PR campaigns. With our data-rich solutions, Make-A-Wish is equipped to boost its mission and wins on national, regional, and local levels.

Read this Meltwater customer story to learn how Make-A-Wish America uses Meltwater to amplify its life-changing mission and work.

Make-A-Wish America — Meltwater Customer Story

How Make-A-Wish America Amplifies Its Mission Using Meltwater

Make-A-Wish America

Extract actionable PR insights from oceans of digital content

“Because of the seriousness of our work and the importance of the information we have flowing, it's important for me to know that I can work with an organization like Meltwater that has our best interests at heart.”

MW_Customer-Story-Brochure_03.pdf

Empowering a healthier Canada means no days off for LifeLabs, Canada’s largest and most trusted medical diagnostics company. As it performs over 112 million laboratory tests for 75,000 customers daily across Ontario, British Columbia, and Saskatchewan, the organization needs media intelligence and insights that keep pace with quickly evolving industry and customer needs. LifeLabs uses Meltwater to power the internal and external communications that keep it in conversation with the Canadian public it serves.

Read this customer story to learn how LifeLabs uses Meltwater to power its internal and external communications | Meltwater Customer Story

LifeLabs — Meltwater Customer Story

How Meltwater Helps LifeLabs Get the Pulse of Canadian Healthcare

LifeLabs

Establish strategic relationships with top press contacts

Access responsive, proactive customer support

“The measurable impact of deploying Meltwater for us has been hearing good things from our press contacts. It is really nice to know that they're seeing us, they're hearing us, and they're in the loop on what we're doing.”

MW_Customer-Story-Brochure-USPTO.pdf

The U.S. Patent and Trademark Office (USPTO) helps ensure national commerce continuously develops and grows. As the sole federal agency granting U.S. patents and trademarks, keeping media outlets across the country — as well as internal stakeholders across departments — informed of updates and changes is a complex, constant task. The USPTO relies on Meltwater to keep its press and media operations running at peak efficiency.

See how the U.S. Patent and Trademark Office uses Meltwater to streamline and strengthen its media relations workflows.

USPTO — Meltwater Customer Story

How Meltwater Helps the U.S. Patent and Trademark Office Streamline Media Relations

U.S. Patent and Trademark Office

Effectively monitor relevant trends across news and social media

Communicate with internal stakeholders about important media stories

Analyse the impact of media and communications efforts on the success of the organisation.

“Having access to the Meltwater mobile app puts our organisation in a really good position, we’re across any potential issues from the moment we wake up and ongoing throughout the day.”

[AU] QRIC Case Study (Sep 2021) (2).pdf

Impact

The Queensland Racing Integrity Commission (the Commission) is an independent statutory body which oversees the welfare standards of racing animals and the integrity of racing industry participants in Queensland, Australia.

Discover how Meltwater enables the Queensland Racing Integrity Commission to stay on top of a rapidly evolving media landscape.

Meltwater x Queensland Racing Integrity Commission (QRIC)

Adapting Communications to a Changing Media Landscape

Queensland Racing Integrity Commission

Get ahead of emergencies and breaking stories by receiving immediate email alerts

Automate and fine-tune media monitoring by filtering coverage geographically

Share accurate information with the government and the public 24 hours x 365 days

"Gone are the days when you can monitor social media manually. Automating it allows you to act with more urgency."

"We work hard to earn the trust of the company's leaders as well as the government. Meltwater helps us deliver on the challenges of communicating accurately and immediately."

Meet SaskEnergy.pdf

SaskEnergy is Saskatchewan's natural gas utility. Its 400,000 customers are dispersed across a vast area in which temperatures can reach -40 degrees. Heat is in high demand here and natural gas is a resource that requires fulltime attention, often testing the mettle of the utility's Government and Media Relations team.

Read this case study to learn how the Meltwater software helps SaskEnergy keep tabs on social media content and provide context in real-time.

SaskEnergy - Meltwater customer story

Discover SaskEnergy's plan for managing breaking news and crises in real-time

SaskEnergy

"For a fast-paced sector such as the gaming industry, we constantly need to be on our toes. We need all the media intelligence we can have to fully capitalise on what is trending in the industry. With Meltwater, DIFY is able to do that in double-quick time and we are always ready to roll out the next strategy."

DIFY Case Study_Meltwater.pdf

Founded in 2018 by Marjorie Poon and Roy Kek, the two friends set up an integrated communication agency DIFY after they saw a window of opportunity to provide tailored marketing services for emerging markets such as the blockchain technology, gaming and esports sectors. Primarily, DIFY provides three core services: public relations, digital marketing solutions, activations and events.

DIFY first made its foray into the gaming and esports industries when they worked with a local gaming space provider, Bountie Arena, in 2019. Whilst learning more about the industry, DIFY became more vested in helping the industry to grow. With incredible growth seen in the last 2 years, DIFY continues to champion and support the gaming community.

Read this case study to learn how esports and blockchain agency, DIFY, uses Meltwater to spot trends and report on their PR and marketing campaign results.

Meltwater Customer Stories: DIFY

How Dify builds marketing strategies driven by industry trends identified through Meltwater

DIFY

Track all mentions of all media types, globally

Monitor sentiment on social media including WeChat

Create reports on-demand to track performance

Introduction

HK_CUHK Art Museum Case Study (July 22).pdf

Read this customer story to learn how Meltwater allows the CUHK Art Museum to track media mentions across all media types, globally.

CUHK Art Museum - Meltwater Customer Story

Meltwater allows CUHK Art Museum to track media mentions across all media types, globally

CUHK Art Museum

Facilitate collaboration by bringing their communications activities together in one platform

Easily manage social media channels, influencer engagement and report on earned media success

Provide real-time campaign analysis and generate business insight with live dashboards

The Challenge

"When it comes to voices on social media, we have strict criteria for who we work with. We need to know that their values are aligned with us and they care about those messages. They must have an audience that resonates with that message or human rights issues. Meltwater allows us to take a data-led approach to the partner vetting process."

ANZ Amnesty International Case Study (July 22) (1).pdf

The Solution

Rise of the Creator Economy in APAC | Report

Continue Reading

Amnesty International, in addition to raising awareness for global campaigns, makes sure the rights of every single person in Australia are protected. They maintain a local focus on the human rights abuses of Indigenous people, refugees, and asylum seekers, to name a few, while continuing to work on many other critical policy areas. 

As an advocacy organisation, Amnesty International relies on effective communication. When it comes to human rights, change is a slow and difficult process that requires passion and sustained attention over many years. It requires driving brand awareness and creating affinity to attract, engage and retain supporters and donors over time.

Meltwater gives Amnesty International Australia the technology platform it needs to inspire others to action and to analyse and monitor campaign results.

Amnesty International Australia Customer Story

How Amnesty International engages supporters, journalists, and influencers from one place

Amnesty International

Monitor for potential crisis communications incidents

Track and monitor its reputation around the world

"We didn't feel like our brand or our school name was necessarily being mentioned that much outside of the main media vehicles that we used regularly, which we monitored ourselves. But we wanted to increase our visibility in different markets, so if we're investing in increasing our visibility, then it made sense to invest in a tool to track that."

HK_HK International School  Case Study (May 22).pdf

How Meltwater enables Hong Kong International School to efficiently and effectively monitor mentions all across the world.

Hong Kong International School - Meltwater Customer Story

Meltwater allows Hong Kong International School to efficiently and effectively monitor what's being
said about them, all across the world.

Hong Kong International School (HKIS)

Assess and benchmark campaign effectiveness in real time

"Now when we launch a product we can compare its media performance against other products, other markets, and our competitors. This helps us decide messaging that's tailored to what's happening in a specific market, and we can share data with our team in that market to show them the issue. It means we can tailor our solutions and be really specific in our decision-making. That's invaluable."

HK_Vivo Global Case Study (June 22) (1).pdf

Read this customer story to understand how Meltwater helps vivo Global make better decisions through use of data, tailored to specific markets.

vivo Global - Meltwater Customer Story

Meltwater  allows vivo to meaningfully and accurately monitor vivo's overseas market PR efforts.

vivo Global

Never miss a mention — both in news and on social — in multiple languages

Proactively manage their reputation with real-time alerts and insights

Use the mobile app to stay current anytime and anywhere

"Along with ongoing news coverage, we have very strong social networks— Instagram, Facebook, Twitter, and YouTube— and we needed monitoring capable of tracking both traditional and social media channels."

"I use the mobile app a lot. It's fast and agile, and alerts me to what's happening in the moment. I can clearly— and almost instantly— grasp a message's content from the keywords that Meltwater surfaces for me."

Meet Seventh-Day Adventist .pdf

Founded in 1863 in the northern USA, the Seventh-Day Adventist Church is the world's fifth-largest Christian denomination. Active in South America from the early 1900s and with local headquarters in Brazil, they rely on Meltwater for media monitoring, analytics, reporting, a newsletter, a mobile app, and social media.

Meltwater helps Seventh-Day Adventist Church understand their audience and identify social trends by being able to adapt to changing needs.

Seventh-Day Adventist Church - Meltwater customer story

Doing God's Work

Seventh-Day Adventist Church

Target influential communicators to connect with them and distribute FFP's message

Accurately assess the impact of their communications in a multi-media landscape

Perform multiple functions from a single platform

"Our biggest challenge is reaching global audiences that understand that, in the end, helping one country's neediest people actually helps all countries. Unfortunately the media environment now is so fragmented and noisy, and it's changing moment by moment."

"Poverty in developing countries is unlike poverty in the US, in both scope and response. Meltwater is helping us get the attention of relevant newspapers, TV, radio, bloggers, and social media. Meltwater is our outreach and distribution tool. It also provides us with all of the analytics we need to track the hits we're getting, assess our global reach, and report our results."

Meet Food for Poor.pdf

Florida-based Christian charity providing food, other basics, and opportunities for long-term development to impoverished families and communities in 17 Caribbean and Latin American countries. Meltwater's influencer database, media monitoring, and reporting help FFP generate support.

See how Meltwater helps FFP to increase the ROI on their comms strategy through targeted newsletters and influencer management.

Food For The Poor - Meltwater customer story

Saving Lives, Transforming Communities, Renewing Hope

Food For The Poor

Keep team and league officials up to date on trending storylines

Create boardroom-ready reports showcasing program ROI

Free up PR team's bandwidth to focus on additional priorities

"Meltwater always goes the extra mile. For example, I asked our service rep for quick help on a report, and not only did he answer my questions, but he sent me a report based off our conversation, including little but important things like each team and event logo populated in the background. This kind of attention to detail is what really wows our execs."

Canadian Football League.pdf

The Canadian Football League (CFL) is Canada's version of the NFL, with nine teams playing 18 games from June to November. Each year their championship, The Grey Cup, is Canada's largest sporting and media event. This high-scoring league uses Meltwater to accurately report media ROI to leadership and event sponsors.

Discover how Canadian Football League uses Meltwater to measure the impact of their comms strategy and create boardroom-ready reports.

How Meltwater supports Canadian Football League

Northern Stars

Canadian Football League

Capture and measure mentions related to
them and the key themes they are tracking

Uncover insights that help determine where
they should allocate their limited funds

Build a media list of journalists receptive to
their message and secure key coverage

"We knew the value of promoting Belize through social media platforms like Instagram, so we decided social media metrics, along with traditional coverage, were a must-have."

"After looking at the mentions in the platform, we can reach out to partners that mentioned us so that they can still post about our initiatives."

Meet Belize Tourism Board.pdf

The Belize Tourism Board (BTB) is the government body responsible for the licensing and marketing of the small Central American nation's tourism industry. It supports tourism-affiliated businesses through many initiatives, programs, and policies. Meltwater media monitoring and analytics provide the BTB with a huge
assist.

Discover how Meltwater helps Belize Tourism Board capture relevant mentions and pull unified metrics across all initiatives.

We have clients all over the world and here are some of their stories.