Sysomos Artificial Intelligence Research Report, in partnership with The Drum
Brands are beginning to invest in emerging technologies like artificial intelligence (AI) to shape their marketing strategies. A recent study by Forrester of over 700 business leaders found that 78% planned to spend at least 5% more on AI marketing technologies in the next 12 months. Meanwhile, 54% said they’re already using AI marketing to better personalise the customer experience across channels or touchpoints.
But the automation of jobs remains a big concern. Our survey found over half of marketers (61%) believe the integration of AI will result in a loss of jobs. However, when it comes to creativity, 63% are confident it will not become automated by AI. This market insight report explores some of these issues and how AI will impact the marketing agenda over the next five years. In this report Sysomos, a Meltwater company & The Drum looks at:
-Do marketers really believe in the potential of AI?
-How marketers expect to use AI
-Whether marketers expect AI will harm jobs
-The expected impact of AI on marketing