Report
The Trust Gap: What Public Conversation Reveals About Reputation in Australian Insurance
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This new Meltwater Intelligence Report explores how public conversation, social platforms, and AI driven search are reshaping trust and reputation in the Australian insurance sector.
With insights drawn from nearly 5,000 media and online conversations across a 90 day period, ‘The Trust Gap’ reveals how customer perception is formed in moments of friction, uncertainty, and silence, and why insurers are often absent from the conversations that matter most.
Key Insights
- Trust is no longer owned by brands: It is shaped across forums, social platforms, and AI generated summaries, often without brands being present in the conversation.
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The Trust Gap: What Public Conversation Reveals About Reputation in Australian Insurance
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