State of PR 2026

2026 State of PR: 1,100+ Communicators Surveyed

Public relations is evolving faster than ever. Between generative AI, misinformation, and shrinking budgets, PR pros are being asked to do more—and prove more—with less.

Created in partnership with leading agency, We. Communications, Meltwater’s 2026 State of PR report reveals how over 1,100 global communications professionals are responding to these challenges and redefining what success looks like.

Here’s a glimpse of what we uncovered:

• AI is officially mainstream: Over 90% PR teams have already integrated generative AI into their workflows for tasks like drafting press releases, optimizing content, and brainstorming.
• Measurement is evolving: PR pros are under growing pressure to link comms outcomes to business KPIs, but over 40% are still measuring activity instead of outcomes
• Budgets are tight, but expectations are higher: More than half of respondents expect little or no change in PR investment for 2026, despite increased demand for strategic impact.
• Leadership buy-in is key: Communicators who can connect storytelling with data are earning their seat at the decision-making table.

Get more insights, benchmarks, and practical takeaways to strengthen your strategy and secure your seat at the leadership table.

Download the 2026 State of PR report to stay ahead of what’s next for PR.