State of PR 2026

2026 State of PR: 1,100+ Communicators Surveyed

Public relations is evolving faster than ever. Between generative AI, misinformation, and shrinking budgets, PR pros are being asked to do more—and prove more—with less.

Created in partnership with leading agency, We. Communications, Meltwater’s 2026 State of PR report reveals how over 1,100 global communications professionals are responding to these challenges and redefining what success looks like.

Here’s a glimpse of what we uncovered:

• AI is officially mainstream: Over 90% PR teams have already integrated generative AI into their workflows for tasks like drafting press releases, optimizing content, and brainstorming.