Report
Black Friday 2025 Unpacked: What Drove Australia’s Retail Wins
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The Meltwater Retail Insights Report explores how creators, AI and cross-platform consumer behaviour shaped the Black Friday 2025 buzz.
Drawing on real-time analysis of Black Friday, Cyber Monday and Singles Day conversations across social media, news, creators, forums and AI platforms, the report reveals the forces behind Australia’s $6.8 billion spending surge. With insights surfaced through Meltwater’s dashboards and GenAI Lens, the report shows what retail, marketing and eCommerce teams need to know to stay ahead.
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Black Friday 2025 Unpacked: What Drove Australia’s Retail Wins
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