In PR, when our message goes out is just as important as what it says. There’s no better way to ensure maximum impact than aligning to a trend that’s starting to build—before the rest of the marketplace has hopped on, and well before your audience is already tired of it.
We’ve got the strategies and tools so you can:
Spot trends and the influencers shaping them
Shape messages targeted to your industry and audiences
Create a trend or two of your own
You don't have to be an engineer to understand the impact of SEO on your PR messages & media outreach. Whether you are sending releases, personalizing pitches, or both, SEO best practices can help drive audiences to the messages that matter most.
Andy Crestodina will walk you through these simple steps to:
• Optimize your message both for journalists and search engines
• Use links correctly and wisely
• Increase your content's online authority report
Join Meltwater and special guest SiriusDecisions for a webinar, and discover the latest strategies for:
• Build workflows and documentation to help guide your organization through a wide range of crisis scenarios
• Using media monitoring to spot red flags, trigger engagement, and steer conversations
• Assessing any situation quickly using real-time analytics
We’ve analyzed the most successful pitches that we’ve helped our customers send, and distilled them into a simple workflow that will land you more coverage.
Special guests Cheryl Snapp Conner from SnappConner PR and Andrea Carter from The PR Maverick will also share the influencer’s POV on media outreach, and what it takes to separate your pitch from the rest.
You’ll learn how to:
– Spot trends and the journalists behind them
– Shape messages based on each journalist’s interests and recent coverage
– Effectively nurture, track, and leverage media relationships over time
Meltwater is dedicated to bringing you topical insights on social engagement and managing your brand reputation around the globe. It's part of our commitment to 'Outside Insight'.