Guide
Meltwater Summit Playbook for PR & Comms
What are the key trends and tactics that PR professionals should be paying attention to in 2025? Based on what experts were saying at Meltwater Summit, we’ve put together a playbook of actionable takeaways to help those working in PR to optimize and maximize their output, get better coverage, mitigate crises, and use AI to the fullest.
Inside:
- Insights on practical AI application, from Microsoft
- Crafting authentic brand narratives, from Crocs
- Proving the effectiveness of influencers, from Canon
And much more!
➡️ Looking for marketing insights from Summit? Check out our Marketing Playbook!
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