San Francisco • 9:34 • Filmed August
Measuring the Value of PR Atlantis, Bigfoot, UFOs. Of all the great mysteries, none holds a candle to PR ROI. How do we define it? Can it be measured? Hear why Robert Wynne advocates for advertising value equivalency (AVE) as the easiest, most accurate and accessible way for PR to prove its worth.
Oslo • 28:44
Adapt or DieIt's no secret that marketing and PR pros have lost control of the message. In an age when just about everything (especially news and commerce) unfolds in real time, smart marketers are learning to adapt. Hear how data-driven technologies are transforming brand management.
San Francisco • 9:28 • Filmed August
Case Study: Ocean Organic Vodka's Social Outreach Ocean Vodka uses Meltwater's media intelligence tools to increase engagement on their social channels. Find out what they did to grow their exposure - and accelerate business growth.
Stockholm • 15:35
The New Rules of BrandingSpotting trends, Understanding the competitive landscape. Measuring results. These are just some of the strong suits of a good PR agency. Find out how agencies use technology and data-driven strategy to help their clients build brands.
Helsinki • 21:00
A New World of Media Intelligence We're still in the early days of media intelligence. But already, we're seeing how publicly available data can inform strategy and enable companies to measure the impact of their marketing programs. Find out what you can do with media intelligence today, and what's in store for you tomorrow.
Oslo • 26:54
You Own the Trademark, Customers Own the BrandThe days of controlling your brand image are over. In the age of social media, the most you can hope for is lively dialog with an engaged audience. Learn about the latest techniques and tools for monitoring your market and connecting with consumers.
Stockholm • 26:45
How to Keep Your Customers from Getting BoredYou've got a great new product. But do you have your customers' attention? Find out from Anton Greiffenberg what it takes to successfully launch your next offering in the age of social media.
He thought about personalizing his pitch, but ran out of time. The results? Contacts who didn’t delete his email, simply ...
The Power of Social Influencers. How to Get Influencers Talking About Your Brand What’s the difference between ...
Meltwater is dedicated to bringing you topical insights on social engagement and managing your brand reputation around the globe. It's part of our commitment to 'Outside Insight'.