Guide

Listening in on Hong Kong's Evolving Digital Media Landscape

Leverage the next big marketing opportunity

There’s no way around it: the COVID-19 pandemic has drastically changed the way Hong Kong companies and consumers behave in the digital media landscape. With situations dynamically changing, brands and organizations need to react fast whilst developing new practices to stay one step ahead of the game.

In this guide, we explore the key trends in the Hong Kong Digital Media space including the untapped opportunities for marketers to build your brand reputation online through tracking relevant channels, engaging with the right KOLS to generate sales and consumer insights in the new economy harnessed by media intelligence.

In this guide, you will:

  • Discover key insights about the unique digital landscape in Hong Kong including the types of social channels, the use of KOLs in driving sales and the use of new marketing techniques in the emerging economy (NFT, Web3)
  • Learn how leading companies including McDonalds, HKTV Mall, Adidas, and Infiniti Motors are incorporating new marketing tactics to capture the right target audience for their brand
  • Understand how brands are using media intelligence to build successful marketing campaigns

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