Brands in Motion. How PR Can Lead the Way
Your Brand Is Always Evolving. How Can You Keep Up?
Executives think of their brand as a business asset. Marketers and advertisers think of it as their voice. But the communications team knows that brands are living things that need to be nurtured and grown.
No one is more in tune with brand perception than the communications team, which puts you in the ideal position to shape brand strategy. Join us and learn how to:
- Track the trends that are shaping your industry and stay on top of brand perception
- Catch the first signs that it’s time to shift your message—long before anyone else sees them
- Present data-driven insights that clearly communicate your point of view and convince the executive team to take a communications-first approach
Special guest Hill Impact will share how they have helped shape dynamic, successful brands whose communications strategy leads the way—and the pitfalls faced by those who don’t.