Although social media is one of the best ways to reach your target audience, companies often neglect to add human elements and personality to their social media strategies. A distinct brand personality can make your brand stand apart from your competition. Moreover, brand personality helps in easing communication with your customers; in fact, your customer can easily recognize and interact with the personality traits that your brand has.
So what are the main steps that you should take on social media to humanize your brand?
We’ve partnered up with Professor Jihad Al-Toukhi, digital marketing and social communication expert, who will give practical guidance for creating the most successful social media strategies. In the webinar, Jihad will be discussing some of the following points:
- How to develop a personal and lasting relationship with your target audience.
- How to establish and maintain your Brand 'Voice' on Social Media
- How to Leverage Storytelling to engage Your followers
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