Extract actionable insights from social and media intelligence

As the university that graduates more startup companies than any other in the United States, UCLA takes great pride in its Magnify Incubator at CNSI, which helps early-stage technology startups grow. Knowing that the Incubator’s work can resonate with science, tech, and business communities nationwide, CNSI used Meltwater Media Relations to expand its visibility and following in the general public. 

For example, when the communications team learned about a Magnify startup advancing cancer detection and care technology, it knew it had a compelling story to share. The team used Meltwater's AI-powered PR Assistant to quickly craft a compelling media pitch and get it out to the right reporters fast. Then, it used the search function to identify reporters interested in science, entrepreneurship, and commercialization. And it used the media database to conduct outreach and follow-up. 

With CNSI’s careful targeting strategy, its story found a home with Voice of America, initiating a strategic relationship between the institute and the federal broadcaster. “Because of using Meltwater to share something that we thought was really important, this story has reached a huge external audience,” says Nicole Wilkins, Director of Strategic Communications for CNSI at UCLA. “It's created a very meaningful media partnership for our institute and the UCLA campus.”

“Meltwater has been a fantastic partner for our CNSI team. They're there every step of the way, making sure that we are knowledgeable about what Meltwater can do for us.”

Along with business and tech enthusiasts, CNSI news has relevance for a wide scope of audiences, including funding agencies, government officials, California employers, and more. “We really serve a broad range of not only the campus community but our extended community through Los Angeles and Southern California,” says Wilkins. “Meltwater is a tool we use to reach all our audiences.”

The Suite’s robust search function lets the CNSI team drill down on monitoring all of the topics, industries, companies, researchers, and business leaders relevant to the institute’s work. With it, CNSI can zero in on niche topics like quantum computing and analyze the conversation to uncover insights like emerging topics and influencers. The team uses those insights to discover audiences it previously didn’t know about and land coverage in high-impact media outlets.

 “Choosing Meltwater has given our team a greater level of visibility not only on our internal campus community but externally to the various audiences who care about the research coming out of UCLA or the California NanoSystems Institute,” Wilkins says. “We needed that specificity that Meltwater could give us in communicating the work that we wanted to.”

Without comprehensive reporting, even the best communications teams struggle to demonstrate the impact of their efforts. The CNSI communications team uses Meltwater to reliably prove its value and build trust with leadership. Dashboards offer a single source of truth that enables collaboration within the communications department. Meanwhile, shareable, easy-to-generate reports enhance transparency, giving cross-functional stakeholders and executives proof of the team’s achievements and contributions to overall business goals. 

“Those reports really allow us to share something of value that is not only backing up the work that our team does, but also giving leadership insight just into how important marketing and communications is,” Wilkins says. “Before we had that data, it was like a black hole. Now, we have the numbers to show we're kicking butt here.”

Meltwater Customer Story - CNSI at UCLA.pdf

With Meltwater, the CNSI communications team is transforming how UCLA institutes connect with eager audiences. See what our data-rich solution could do for you.

Transforming strategies

Meltwater Customer Story: CNSI

The California NanoSystems Institute (CNSI) is one of the largest institutes at the University of California, Los Angeles (UCLA). As such, it serves almost 400 faculty from across the university working on pioneering research projects, groundbreaking scientific discoveries, and innovative startup companies. CNSI at UCLA uses Meltwater to find, reach, and connect with its target audiences across California.

Discover how the California NanoSystems Institute at UCLA uses Meltwater to break through the noise.

CNSI at UCLA — Meltwater Customer Story

How the California NanoSystems Institute Uses Meltwater to Break Through the Noise

California NanoSystems Institute

“Meltwater completely transformed our workflow. We now use a single platform across the region, enabling a unified approach to engaging with our customers and partners.“

Meltwater_Ricoh Customer Story.pdf

Get in touch to learn more

Innovation and cutting-edge technology have always been part of the Ricoh story. Founded in 1936 as a camera and copier manufacturer, the company has since grown into a global leader in workplace solutions. For its Asia-Pacific (APAC) marketing team, innovation springs from streamlined workflows and data-driven decision-making. It uses the Meltwater Suite to optimize its marketing activities, deliver impactful communications, and drive growth across its regional markets.

Learn how Ricoh, a leading global workplace service provider, uses Meltwater to develop innovative ideas that drive business transformation.

Ricoh — Meltwater Customer Story

Ricoh

RICOH

Discover influencers who are passionate about its mission

Centralize and streamline influencer management processes

Generate Advertising Value Equivalency (AVE) 19x the budget

“I advocated to add influencer marketing to our Meltwater contract for three reasons. First, the quality of its data and analytics helped me finally solve how to make data-driven decisions about potential participants. Plus, I was excited about the ability to run all of our communications work from one central platform. Last, but certainly not least, Meltwater provided excellent and extraordinary customer service.”

Cancer Support Community Customer CaseStudy (1).pdf

Cancer Support Community (CSC) is dedicated to providing support, fostering compassionate communities, and breaking down barriers to care- - with all services offered at no cost to patients, survivors, caregivers, and their loved ones. Like many nonprofits, CSC needs to maximize the impact of every marketing dollar so the organization, and the community it serves, can thrive. Influencer marketing emerged as an authentic and efficient way for CSC to reach its target audiences beyond its existing social media followers and paid social media advertising. They chose Meltwater’s influencer marketing solution to build and sustain a program that could bring its services to even more people who need them.

See how the CSC used Meltwater's influencer marketing solution to boost returns on their advertising spend.

Cancer Support Community — Meltwater Customer Story

How the Cancer Support Community Used Meltwater to Achieve a 19x Advertising Value Equivalency

Cancer Support Community

“Meltwater has significantly improved our ability to measure the impact of our campaigns, especially in influencer marketing. We can now track reach, engagement, and return on investment with greater accuracy, allowing us to optimize our strategies.”

Grupo Numar_Meltwater_customerstory.pdf

Based in Costa Rica, Grupo Numar is an agro-industrial conglomerate committed to sustainability. Involved in every aspect of palm oil development, from cultivation and processing to production and marketing, it meets customer needs with value-added products across industries. With Meltwater, Grupo Numar has the technology and data it needs to track, measure, and optimize its influencer marketing strategies as it continues pushing sustainable palm oil development forward.

Learn how agro-industrial conglomerate Grupo Numar uses Meltwater's influencer marketing solution to achieve 7,600x ROI from influencer marketing campaigns.

Grupo Numar — Meltwater Customer Story

Generated from influencer marketing campaigns

How Grupo Numar Uses Meltwater to Achieve 7,600x ROI from Influencer Marketing Campaigns

Grupo Numar

“As a newer company, we continue to reach into new markets and without Meltwater it would be quite hard to even understand where to begin.”

Akind Customer Story (1).pdf

Do more in less time

Fine jewelry brand Akind creates jewelry that people can feel good about, using sustainable materials and partnering with factories committed to ethical methods and exceptional craftsmanship. From recycled gold to lab-grown diamonds, Akind’s products are built not only to last forever, but to reduce the footprint they leave behind.

Read this customer story to learn how fine jewelry brand Akind uses Meltwater to boost productivity by 100%.

Akind - Meltwater Customer Story

With streamlined campaign management

50% time savings

How Akind uses Meltwater to double its marketing productivity

Akind

Track and manage their global image and
brand presence

Monitor media and social media across varied
global markets

Track and report on the success of campaigns and brands worldwide

Geely Meltwater Customer Story (1).pdf

About Meltwater

Geely Holding Group is the world's bestselling Chinese automotive company, comprising brands that are household names across the globe, like Geely Auto, Volvo Cars, Polestar, and smart. Committed to world-class research and development, the company leads the way on innovation and sustainability in the automotive sector.

Read this Meltwater customer story to learn how Geely uses Meltwater to track media sentiments in real time.

Geely — Meltwater Customer Story

How Geely Drives Valuable Consumer Insights with Meltwater

Geely

Boost social media monitoring efficiency by 10%

Uncover new opportunities through competitive intelligence

Align social media activities with business goals

“Meltwater has transformed our social media management by streamlining processes, enhancing engagement, and providing the insights needed to make informed decisions, ultimately leading to improved customer satisfaction and business growth.”

2470865_iKhoka-PDFCopyCopy_092424.pdf

iKhokha, one of Africa’s fastest-growing fintech companies, gives small and midsize enterprises (SMEs) the tools they need to Believe in Better and build better businesses. Offering a suite of services and tools, from payment solutions to accounting software, the company works to give all business owners access to the digital economy. 

For iKhokha’s marketing teams, building a successful social media presence is key to driving brand growth, but inefficient monitoring, fragmented data, and limited analytics were holding it back. iKhokha used Meltwater to streamline and optimize their social media management processes and get the insights they need to reach their goals.

Discover how iKhokha uses Meltwater to transform its approach to social media.

iKhokha — Meltwater Customer Story

10% boost 
in social media monitoring efficiency

How Meltwater Transformed iKhokha’s Approach to Social Media

iKhokha

Monitor media comprehensively across all channels

Generate reports to make better decisions

“It was not easy to track our brand and communication performance and industry trends across various media channels such as news outlets, blogs, and social media,” he said. “We needed to know what opportunities were there to manage brand reputation or engage with important discussions with our target audiences.“

“We receive real-time alerts to assist us with social media and online brand and reputation management, every result comes with sentiment indication that helps us analyse how people are feeling about our brand.“

Hugosave Case Study.pdf

Hugosave is the first personal wealth and savings app in Singapore, helping its clients spend smarter, save more and invest diligently. Its popularity has boomed, with more than 90,000 people becoming clients in the three years since the app was launched.

With such rapid growth, Hugosave needed a comprehensive media monitoring tool to help it track the performance of both its brand communications and industry trends across a wide variety of media channels.

Hugosave is the first personal wealth and savings app in Singapore, helping its clients spend smarter, save more and invest diligently.

Hugosave — Meltwater Customer Story

Hugosave

Measure and track campaigns for more than 240 brands

Monitor mentions of ESG initiatives across 26 markets

“We don't just rely on traditional survey-based methodologies. We combine that data with insights from Meltwater’s social intelligence solution to have a more holistic understanding of what is impacting consumers and what is actually driving success for our brands.

PernodRicardCustomerStory.pdf

Pernod Ricard didn’t become a global leader in premium spirits by accident — the renowned company succeeds by staying ahead of consumer conversations, preferences, and trends. With a dedicated Consumer Insights team, it requires precise and efficient data analytics to drive innovation. Pernod Ricard uses Meltwater’s social intelligence solution to understand consumer, brands, and industry dynamics on a global scale.

Discover how Pernod Ricard uses Meltwater to bridge silos between teams and integrate fragmented data.

Pernod Ricard — Meltwater Customer Story

How Pernod Ricard Uses Meltwater to Bridge Data and Team Silos

Pernod Ricard

Provable metrics via a single source of truth

Solutions evolving with industry and organizational needs

“Meltwater helps us find that common thread that all of our audiences rally around. We couldn't do that accurately without the insights that we get from Meltwater.”

MuscularDystrophyAssociationCustomerStory.pdf

Meltwater Customer Story: Muscular Dystrophy Association

For Muscular Dystrophy Association (MDA), empowering people living with muscular dystrophy, amyotrophic lateral sclerosis (ALS), and related neuromuscular diseases drives every aspect of its work. As the largest voluntary health organization in the United States, it has a diverse audience that includes patients, advocates, clinicians, researchers, legislators, and more. To further the organization’s mission, the MDA communications team uses Meltwater to effectively and efficiently reach its diverse audiences everywhere they are.

Explore how Muscular Dystrophy Association uses Meltwater to boost its celebrated brand.

Muscular Dystrophy Association — Meltwater Customer Story

How Muscular Dystrophy Association Uses Meltwater to Boost Its Celebrated Brand

Muscular Dystrophy Association

Understand its brand and category landscape

Identify and track rising communities and trends

“Our key goal is to ensure social data and consumer insights drive every business decision we make. Meltwater was one of the key enablers that helped us become a truly consumer-centric organization.”

Pernod Ricard - Meltwater Customer Story.pdf

With some of the world's most prestigious brands in their portfolio, Pernod Ricard is a global leader in wines and spirits. Their innovative approach to using social data for strategic business decisions differentiates it globally but requires powerful technology to match.

Pernod Ricard uses Meltwater for structured data collection and audience analysis to serve multiple business divisions—including marketing, operations, corporate communications, and cultural forecasts.

Discover how Pernod Ricard uses Meltwater to uncover customer and industry trends, and drive product innovation

How Pernod Ricard uses Meltwater to stay ahead of consumer trends

Make better, faster, more informed decisions

Optimise its marketing strategies for better results

Identify, verify and monitor influencer collaborations

"The lack of real-time alerts for potential viral content or competitor activities meant significant events were often only identified after they had occurred, reducing our ability to respond promptly."

"Meltwater just had so many of the product features we needed, like advanced analytics, real-time alerts,
and influencer identification. It’s the full suite of product features that really sets Meltwater apart from its competitors."

Uratex_Case Study.pdf

Uratex has been giving the men and women of the Philippines a good night’s sleep for more than half a century. But the mattress manufacturer’s marketing team was having sleepless nights finding, engaging, working with and monitoring the performance of its influencer campaigns.

Uratex Philippines needed a powerful communications tool that would allow it to identify influencers, measure their value and monitor their performance in real time to help build the brand’s visibility and reputation.

To monitor its influencer collaborations and make informed marketing decisions, Uratex Philippines turned to Meltwater.

Uratex Philippines Customer Story

Uratex Philippines

Challenge

"It was very easy to get started with Meltwater. With around the clock support and guidance, we accomplished an optimum account setup for smooth automated functioning. Everything is with a touch of a button ensuring quick turn around times. Meltwater has allowed us to become more informed about our customers social media needs and responses. The service and after-sales support has been amazing from Bevan and Jess—  we consider them a part of our team."

Solution

MW Case Study_Vans_ZA.pdf

Summary

Vans Off the Wall was established in 1966 and has since turned into an iconic, Southern California based youth-culture inspired footwear, apparel and accessory brand of the conglomerate VF Corporation. They are a global brand with presence in more than 75 countries and over 600 retail locations. The brand is driven by creative self-expression brought to life from the world of art, music, sports and street culture.

Discover how Meltwater enables Vans South Africa to connect with influencers, optimise event execution and generate reports and measure ROI.

Meltwater Customer Stories: Vans ZA

How Vans revolutionized its approach to consumer insights

Vans

Seamlessly integrate influencer marketing into the brand’s overall marketing strategy

Start using trustworthy data-driven metrics for identifying influencer potential

Promote transparency and collaboration throughout the entire Starlight organization

"We use Meltwater Influencer Marketing for the entire influencer audit process. We are able to get a sense of who the influencer is by looking at past collaborations and content, and what type of impact they will generate with metrics like True Reach and Engagements. True Reach is our favorite metric!”

Contact us to find out more.

Starlight Children’s Foundation is an Australian non-profit organization with a mission of brightening the lives of seriously ill children and their families. Since 1988 the organization has partnered with health professionals across Australia to ensure they are delivering programs that support the total care of children and teens. 

As a non-profit, Starlight Children's Foundation relies heavily on donations. Over the last two years, the brand had been engaging in influencer activity to boost brand awareness and promote charitable giving.

Read this customer story and learn how Starlight Children’s Foundation Australia is using Meltwater Influencer Marketing for doing good with influencers.

Starlight Children’s Foundation

How Starlight Children’s Foundation Australia is using Meltwater Influencer Marketing for doing good with influencers.

Save six hours a week on influencer management work

Integrate data-driven insights such as audience demographics into the decision-making process

Automate campaign reporting and analysis, saving time and increasing efficiency

“With Meltwater Influencer Marketing, work that once took us 8-hours now takes 2-hours. Not only that, but the quality and clarity of our work is greatly improved.”

Contact us to learn more

Nuun is a hydration company that created fun drink tablets that are boosted with electrolytes. Based in Seattle, Nuun is now the must-have hydration product, with tablets sold in over 30 countries. Influencer marketing is a key component of the brand’s marketing strategy. Impressively, the team handles all influencer campaigns in-house. 

But, as the company grew in popularity, so too did the scale of their campaigns. Nuun needed a tool that would support their growing needs by automating manual work and elevate their strategy with data-driven capabilities.

Read this customer story to learn how Nuun Hydration saves over 300 hours every year using Meltwater Influencer Marketing.

Nuun Hydration x Meltwater Customer Story

Nuun Hydration saves over 300 hours every year using Meltwater Influencer Marketing

Nuun Hydration

Discover and vet the most appropriate influencers for their campaigns

Understand audience demographics to ensure they are aligned with campaign goals

Build comprehensive influencer marketings proposals for their clients

Founded in 1908, James Madison University is a public research university in Harrisonburg, Virginia. It is one of the higher education institution in America, with 115 degree programs on the bachelor's, master's, educational specialist, and doctoral levels.

Discover how over 100 Students at James Madison University learn data-driven influencer marketing with Meltwater Influencer Markeing.

James Madison University

100+ Students at James Madison University Learn Data-Driven Influencer Marketing with Meltwater

Supercharge content creation via 56 influencers

Reach 5.8 million users with a $5 million earned media value

Track influencers, posts, and metrics at a granular level

Customer Story-Filament.pdf

The agriculture industry might seem like an unlikely candidate for influencer marketing. But it’s one that relies heavily on consumer trust, especially in a world where buyers are more discerning than ever about where their food comes from. 

For agriculture marketing company Filament, building trust and driving impactful change starts with them. The work they do for farmers creates a trickle-down effect that impacts other farmers, agriculture companies, brands, consumers, and greater humanity. So when a few of its clients needed help promoting their horse and chicken feed, Filament used Meltwater Influencer Marketing to recruit the help of influencers to spread the word authentically and enthusiastically.

Read this customer story and learn how Filament leverages Meltwater Influencer Marketing to find agriculture influencers.

Filament x Meltwater Customer Story

All industries can benefit from influencer marketing, including the animal and agriculture sector. Here’s how Filament leverages Meltwater Influencer Marketing to find agriculture influencers.

Filament

Save 6-hours per-influencer due to an automated payment process

Ensure payments are processed swiftly with all the necessary tax forms and billing requirements

Improve the work-flow between brand managers and accountants, and collaboration between influencers and the Steller team

“Without Meltwater Influencer Marketing, there would be A LOT more work. In fact, Meltwater has basically saved us an entire job’s worth of manual work. Our accountants are much happier!”

See what Meltwater can do for you!

Steller is a storytelling platform that empowers users to come together from around the world and share stories and experiences. The in-phone app lets users tell beautiful stories through images and videos that can be easily shared with the Steller network of like-minded individuals who are passionate about travel and beautiful content.

Read this customer story to learn how Steller used Meltwater Influencer Marketing to automate the influencer payment process.

Steller x Meltwater Customer Story

How Steller Used Meltwater Influencer Marketing to Automate the Influencer Payment Process

Steller

Operationalize its influencer strategies to better support clients and execute campaigns

Trade manual calculations for automation, organization, and access to historical data

Expand its offerings to clients and realize more opportunities for growth

Customer Story- Gild Creative.pdf

Storytelling is at the heart of company culture. Stories allow companies to put into context how they’re innovating, differentiating themselves, and continuing to meet the needs of their audience. 

For Gild Creative Group, a conscious marketing agency, creating these stories for clients includes the assistance of influencers, but the process in which they discovered and strategized with influencers needed some fine-tuning.

Learn how Gild Creative Group uses Meltwater Influencer Marketing to elevate the culture of its clients.

Gild Creative Group

Read how Gild Creative Group uses Meltwater Influencer Marketing to elevate the culture of its clients.

Find global nano-influencers in every market

Localize communications, content, and payment for influencers

Increase overseas market share with highly engaged global teams

Customer Story- Cricut.pdf

Arts and crafts is a thriving global market, valued at an estimated $30.24 billion. For U.S.-based brand Cricut, the potential to tap into international markets seemed limitless, especially in the age of content creation, TikTok videos, and Pin-spiration. 

It’s these very factors that gave influencer marketing a permanent place in the brand’s playbook, but it needed a better way to find, recruit, and manage influencers around the world.

Learn how Cricut expanded to markets around the world as a household name in crafting using the localization benefits of Meltwater Influencer Marketing.

Cricut x Meltwater Customer Story

Learn how Cricut expanded to markets around the world as a household name in crafting using the localization benefits of Meltwater Influencer Marketing

Cricut

Build a quantitive influencer scoring methodology

Enhance its influencer discovery and selection process

Implement a CRM for influencer campaign management

Boelter + Lincoln is a full-scale marketing agency, supporting clients with their range of expertise including; Influencer Marketing, Social Media, Public Relations, Media, Branding, Design, Content Creation, and Strategy. There is really no service that is off-limits for the B+L team. 

The agency specializes in supporting clients in Travel & Tourism, Manufacturing, Healthcare, Finance, and Food & Beverage. No matter the service or the industry, B+L clients will receive data-driven results. This begins with thorough research of each client’s industry and finalizes in customized strategy and results.

Learn how digital agency Boelter + Lincoln used Meltwater to establish an influencer scoring methodology.

Boelter + Lincoln

Learn how Digital Agency Boelter + Lincoln Used Meltwater to Establish an Influencer Scoring Methodology.

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We have clients all over the world and here are some of their stories.

Read customer stories of Meltwater clients who are using our media intelligence products to drive their growth and build their brands.