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A model of the human brain that is blue set against a blue background. We think (get it) was the perfect choice for our blog on market intelligence.
Marketing

Market Intelligence 101: What It Is & How To Use It

Mike Simpson | Mar 31, 2021
A retro computer that is painted orange against an orange backdrop for this blog on big data for businesses
Data Science

Big Data: What it Is and Why it Is Important for Your Business

Perri Robinson | Mar 2, 2021
An image of a satellite dish in a field pointed up towards the sky at sunset
Data Science

Market Intelligence: Using Real-Time Data and Generate More Leads and Revenue

Nahla Davies | Feb 18, 2021
A close-up image of a telescope positioned toward a city in the background. This image is being used as a thumbnail for a blog explaining how to identify a single source of truth for marketing data
Data Science

Why Your PR & Marketing Data Needs a Single Source of Truth (& How to Achieve It)

Perri Robinson | Feb 8, 2021
API
Data Science

The Value of API and Analysing Different Data Types

Perri Robinson | Jan 28, 2021
A man holding a robot's hand whilst standing in front of a sunset.
Data Science

Q&A with Prakash Senghani: Your AI & Transformation Questions Answered

Perri Robinson | Jan 26, 2021
Data Science

Elections And The Threat of Foreign Interference

Ahmad Munawar, Claudia Ang | Dec 16, 2020
Neon heart
PR & Communications

Why Personal Reputation Management Is the Key for Your Success

Perri Robinson | Dec 7, 2020
a person typing on a laptop with a credit card close by
Marketing

Knowing Your Audience in the Age of Rapidly Changing Consumer Behaviour

Perri Robinson | Nov 10, 2020
People gathered around a table
Marketing

The Rise of Converged Media [Expert Interviews]

Perri Robinson | Oct 30, 2020
eng-0505-blog-Analysing the Online Customer Journey
Marketing

[Webinar Q&A Round-Up] How to Map & Visualise your Customer Journey

Perri Robinson | Oct 26, 2020
Marketing

4 Pillars to a Strong Social Media Governance Model

Upasna Sharma | Sep 21, 2020
Hands playing on phones
Marketing

Owned, Earned, Paid & Shared Media Explained

Meltwater | Sep 4, 2020
Media Intelligence dashboards on monitors
Marketing

What is Media Monitoring? A Guide for MarCom professionals

Meltwater | Aug 26, 2020
Image of white balloons with one red balloon flying away
Marketing

How to Create an Effective Market Positioning Strategy

Perri Robinson | Aug 12, 2020
woman thinking and holding a note pad while looking outside the office window
Marketing

How to Build an Influencer Strategy for Social Enterprises

Violet Zhang | Jun 19, 2020
Why Brands Are Kicking Demographics to The Curb in Favour of Audience Insights
Marketing

Why Brands Are Ditching Demographics in Favour of Audience Insights

Perri Robinson | Jun 11, 2020
The Power of Audience Insight
Marketing

The Power of Audience Insights

Wesley Mathew | Jun 10, 2020
How to Optimise PR Measurement with PR Custom Scoring

How to Optimise PR Measurement with PR Custom Scoring

Perri Robinson | May 21, 2020
PR & Communications

Custom Scoring: The PR Metric Of The Future

Violet Zhang | May 21, 2020
eng-0303-digital transformation strategy
Data Science

How to Kick Start a Digital Transformation Strategy

Perri Robinson | May 20, 2020
PR & Communications

Custom Scoring: The Debate on AVE

Violet Zhang | May 19, 2020
eng-0505-blog-Analysing the Online Customer Journey
Marketing

Analysing the Online Customer Journey

Perri Robinson | May 19, 2020
Optimize Supply Chain Risk Management with Media Intelligence
Data Science

Optimize Supply Chain Risk Management with Media Intelligence

Perri Robinson | May 18, 2020
Data Science

How to Use Master Data Management to Future Proof your Business

Perri Robinson | May 15, 2020
Data Science

How a Sentiment Analysis API can Transform Business Decision Making

Perri Robinson | May 1, 2020
Data Science

When is a global media intelligence solution needed?

Perri Robinson | Apr 1, 2020
spotify ai
Data Science

How AI helps Spotify win in the music streaming world

Ipshita Sen | Mar 25, 2020
Finance
Marketing

JPMorgan, Goldman Sachs and more double down on tech innovation

Leor Distenfeld | Mar 24, 2020
Data Visualization Designed for PR and Comms Professionals
Data Science

Top 5 Data Visualization Tools of 2020 and beyond — And They’re Free

Storie Ledger | Mar 18, 2020
Why AI-Powered Insights Are Important for Marketing in 2020
Data Science

Why AI-Powered Insights Are Important for Marketing in 2020

Khalipha Ntloko | Mar 18, 2020
Fjord product release
Company News

Fjord Product Announcement: Capturing More Content

Allison Smith | Mar 18, 2020
Data Science

Blending Quantitative and Qualitative Media Analysis with Customized Manual Reports

Perri Robinson | Mar 16, 2020
Data Science

AI in Communications: A Peek Inside PayPal’s Playbook

Anna Laurila | Mar 8, 2020
The hunt for alternative data in the finance industry
Data Science

The hunt for alternative data in the finance industry

Leor Distenfeld | Mar 6, 2020
Data Science

Netflix: Data-driven decision-making

Thea Sokolowski | Mar 6, 2020
how to Measure PR ROI- Align KPIs to Business Goals
PR & Communications

How to Measure PR ROI: Align KPIs to Business Goals

Erika Heald | Mar 5, 2020
Marketing

Top CEO Social Feeds: How to Keep Your Brand on Top

Nick Rogers | Mar 4, 2020
Creating a Flexible Brand Voice That Still Maintains Global Consistency
Marketing

How to Ensure your Flexible Brand Voice Keeps Global Consistency

Erika Heald | Mar 4, 2020
content marketing trends
Marketing

Top Content Marketing Trends You Need to Know for 2019

Leigh Andrews | Mar 4, 2020
History of PR
PR & Communications

The History of Public Relations

Meltwater | Mar 4, 2020
supply chain risk mitigation
Data Science

How to Use AI and Data for Supply Chain Risk

Sam Jenks | Mar 3, 2020
Marketing

3 Tips for Scaling Social Media Processes

Erika Heald | Feb 18, 2020
What to use Instead of AVE – Shares

What to use Instead of AVE – Shares

Hannah Williams | Feb 11, 2020
KPIs by funnel stage: awareness
Marketing

Most Important KPIs by Funnel Stage: Awareness

Ben Jessup | Feb 10, 2020
execs on social banner
PR & Communications

The C-Suite’s Next Mandate: Social Media Literacy

Shama Hyder | Feb 10, 2020
Modern day PR
PR & Communications

Challenges of Modern Day PR Pros Versus Those of Decades Past

Michelle Garrett | Feb 7, 2020
audience segmentation
Marketing

How to Make Audience Segmentation Truly Personal

Asaf Rothem | Feb 3, 2020
Brand love - brand sentiment

Why we should all be analysing brand sentiment around our campaigns

Perri Robinson | Jan 30, 2020
5 Quick Tips for Social Video
Marketing

50 Delightfully Simple Video Content Ideas For Your Online Business

Juste Semetaite | Jan 24, 2020
Data Science

How AI is Fueling Smarter Marketing Teams

Ipshita Sen | Jan 22, 2020
Data Science

How AI-driven customer personalization is driving the top line

Leor Distenfeld | Jan 22, 2020
PR & Communications

3 Strategies for Integrating Regional Communications Teams

John Boitnott | Jan 21, 2020
Futuristic command centre
Data Science

The What, Why & How of Brand Command Centres

Perri | Jan 20, 2020
A laptop on a desk with the LinkedIn homepage open
Data Science

The Ins-And-Outs of LinkedIn Influence

Christian Karasiewicz | Jan 20, 2020
Stack of coins
Data Science

The Growing Focus on AI in Venture Capital

Meltwater | Jan 17, 2020
Airline - travel and tourism
Data Science

External data factors impacting airline profits

Leor Distenfeld | Jan 17, 2020
sustaining influencer relationships
Marketing

How to Find, Nurture and Sustain Influencer Relationships

Perri Robinson | Jan 16, 2020
Deliveroo remains ahead of the competition by investing in resources that give it a competitive edge. However, the crux of the company’s success lies in its quick responses to customer concerns and demands, thanks to its data-driven decision-making processes.
Data Science

How Deliveroo uses Machine Learning to Power Food Delivery

Ipshita Sen | Jan 14, 2020
A group of panelists during an event
PR & Communications

Mastering Brand Crisis and Reputation

Anna Laurila | Jan 13, 2020
Data Science

Improving Business Processes with Artificial Intelligence

Philippa Dods | Jan 9, 2020
Data Science

What Digital Transformation Means for the Future of Retail

Philippa Dods | Jan 8, 2020
Data Science

5 Ways AI Is Transforming Digital Marketing

Bonnie Harris | Jan 7, 2020
localize social media campaigns
Marketing

How To Localize Social Media Campaigns

Joao Romao | Jan 7, 2020
Data Science

Using Alternative Data & External Signals for Decision Making

Perri Robinson | Jan 6, 2020
Data Science

Globally Standardized KPIs for Enterprise Comms Reporting

Erika Heald | Jan 2, 2020
PR & Communications

PR in the Boardroom: Winning Over The C-Suite

John Boitnott | Jan 2, 2020
Fjord product release
Company News

Everything you need to know about our Fjord Product Announcement: Advancing Analytics to Insights

Allison Smith | Jan 1, 2020
What to Consider Before Deciding on a Multiple VS Single Vendor Approach
Data Science

Managing your Global Brand’s Digital Footprint: Deciding on a Multiple VS Single Vendor Approach

Perri Robinson | Jan 1, 2020
Company News

Fjord Product Announcement: Prioritizing Simplicity and Efficiency

Allison Smith | Nov 7, 2019
3D graphic of the word "PR" with illustrated people manoeuvring tech gadgets
PR & Communications

Want Big Global PR Results? Time to Think Small

Erika Heald | Oct 20, 2019
PR & Communications

How to Get Executive Bylines in Publications

John Boitnott | Oct 13, 2019
tips for working with a ghostwritier
PR & Communications

Executive Bylines: 5 Tips for Working with a Ghostwriter

John Boitnott | Sep 29, 2019
preparing executives for media interviews
PR & Communications

3 Steps for Preparing Executives for Media Interviews

Michelle Garrett | Aug 25, 2019
Marketing

Risk and Reputation Management the Hot Topic at Press Lounge Gathering

Anna Laurila | Jul 14, 2019
people attending a conference
PR & Communications

How to Take your Industry Conference Attendance to the Next Level

Perri Robinson | May 30, 2019
gears with analytical icons
PR & Communications

14 Proven PR KPIs That Matter and How to Track Them

Meltwater | May 16, 2018
turn your executives into pr assets
PR & Communications

How to Make Your Top Executives Your Biggest PR Assets

Erika Heald | Dec 5, 2017
brand awareness and consistency
Marketing

5 Ways to Maintain Brand Consistency As You Grow Your Business

John Hall | Jul 13, 2017
brand tone of voice
Marketing

Finding Your Brand’s Tone of Voice: The Do’s and Don’ts

Hannah Williams | Apr 16, 2017
how to ace brand management interview
PR & Communications

How to Ace a Brand Management Interview

Heather Satterfield | Mar 28, 2017
5 ways to generate more revenue using social data
Data Science

5 Ways to Generate Revenue Using Social Data

Tukan Das | Mar 11, 2016
B2B content marketing strategy
Marketing

20 Brilliant B2B Marketing and Digital Business Stats and Facts

Tom Pick | Aug 28, 2015