The Meltwater Blog

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Data Science

The Value of API and Analysing Different Data Types

Why Brands Are Kicking Demographics to The Curb in Favour of Audience Insights

Marketing

Why Brands Are Kicking Demographics to The Curb in Favour of Audience Insights

The Power of Audience Insight

Marketing

The Power of Audience Insight

PR & Communications

Custom Scoring: The PR Metric Of The Future

How to Optimise PR Measurement with PR Custom Scoring

How to Optimise PR Measurement with PR Custom Scoring

eng-0303-digital transformation strategy

Data Science

How to Kick Start a Digital Transformation Strategy

PR & Communications

Custom Scoring: The Debate on AVE

eng-0505-blog-Analysing the Online Customer Journey

Marketing

Analysing the Online Customer Journey

Data Science

Why your PR & Marketing Data Needs a Single Source of Truth (& How to Achieve It)

Optimize Supply Chain Risk Management with Media Intelligence

Data Science

Optimize Supply Chain Risk Management with Media Intelligence

Data Science

How to Use Master Data Management to Future Proof your Business

Data Science

How a Sentiment Analysis API can Transform Business Decision Making

Data Science

When is a global media intelligence solution needed?

Data Science

How AI helps Spotify win in the music streaming world

Marketing

JPMorgan, Goldman Sachs and more double down on tech innovation

Data Visualization Designed for PR and Comms Professionals

Data Science

Top 5 Data Visualization Tools of 2020 and beyond — And They’re Free

Fjord product release

Company News

Fjord Product Announcement: Capturing More Content

Why AI-Powered Insights Are Important for Marketing in 2020

Data Science

Why AI-Powered Insights Are Important for Marketing in 2020

Data Science

Blending Quantitative and Qualitative Media Analysis with Customized Manual Reports

Data Science

Fireside Chat on Artificial Intelligence (AI) in Communications: A Peek Inside PayPal’s Playbook

The hunt for alternative data in the finance industry

Data Science

The hunt for alternative data in the finance industry

Data Science

Netflix: Data-driven decision-making

how to Measure PR ROI- Align KPIs to Business Goals

PR & Communications

How to Measure PR ROI: Align KPIs to Business Goals

Marketing

Top CEO Social Feeds: How to Keep Your Brand on Top

PR & Communications

The History of Public Relations

Marketing

Creating a Flexible Brand Voice That Still Maintains Global Consistency

content marketing trends

Marketing

Top Content Marketing Trends You Need to Know for 2019

supply chain risk mitigation

Data Science

How to Use AI and Data for Supply Chain Risk

77 Digital Marketing Terms and Stats for Business Professionals

Marketing

77 Digital Marketing Terms and Stats for Business Professionals

Marketing

Showing Off Results: How to Generate the Right Marketing KPI Reports

Marketing

3 Tips for Scaling Social Media Processes

What to use Instead of AVE – Shares

What to use Instead of AVE – Shares

KPIs by funnel stage: awareness

Marketing

Most Important KPIs by Funnel Stage: Awareness

execs on social banner

PR & Communications

The C-Suite’s Next Mandate: Social Media Literacy

PR & Communications

Challenges of Modern Day PR Pros Versus Those of Decades Past

audience segmentation

Marketing

How to Make Audience Segmentation Truly Personal

Why we should all be analysing brand sentiment around our campaigns

5 Quick Tips for Social Video

Marketing

50 Delightfully Simple Video Content Ideas For Your Online Business

Data Science

How AI-driven customer personalization is driving the top line

Data Science

How AI is Fueling Smarter Marketing Teams

PR & Communications

Leading a Growing Brand: 3 Strategies for Integrating Regional Communications Teams

Data Science

The Ins-And-Outs of LinkedIn Influence

Data Science

The What, Why & How of Brand Command Centres

Data Science

The Growing Focus on AI in Venture Capital

Airline - travel and tourism

Data Science

External data factors impacting airline profits

sustaining influencer relationships

Marketing

How to Find, Nurture and Sustain Influencer Relationships

Deliveroo remains ahead of the competition by investing in resources that give it a competitive edge. However, the crux of the company’s success lies in its quick responses to customer concerns and demands, thanks to its data-driven decision-making processes.

Data Science

How Deliveroo uses Machine Learning to Power Food Delivery

PR & Communications

Mastering Brand Crisis and Reputation

Data Science

Improving Business Processes with Artificial Intelligence

Data Science

What Digital Transformation Means for the Future of Retail

Data Science

5 Ways AI Is Transforming Digital Marketing

localize social media campaigns

Marketing

How To Localize Social Media Campaigns

Data Science

Leveraging Alternative Data & External Signals for Critical Business Decision Making

PR & Communications

PR in the Boardroom: How Comms and PR Can Play a Bigger Role with the C-Suite

Data Science

Globally Standardized KPIs for Enterprise Comms Reporting

What to Consider Before Deciding on a Multiple VS Single Vendor Approach

Data Science

Managing your Global Brand’s Digital Footprint: Deciding on a Multiple VS Single Vendor Approach

Fjord product release

Company News

Everything you need to know about our Fjord Product Announcement: Advancing Analytics to Insights

PR & Communications

How the Enterprise Is Shifting Toward Corporate Social Responsibility and What It Means for Comms

Company News

Fjord Product Announcement: Prioritizing Simplicity and Efficiency

PR & Communications

Want Big Global PR Results? Time to Think Small

PR & Communications

How to Get Executive Bylines in Publications

tips for working with a ghostwritier

PR & Communications

Executive Bylines: 5 Tips for Working with a Ghostwriter

preparing executives for media interviews

PR & Communications

3 Steps for Preparing Executives for Media Interviews

Marketing

Risk and Reputation Management the Hot Topic at Press Lounge Gathering

people attending a conference

PR & Communications

How to Take your Industry Conference Attendance to the Next Level

gears with analytical icons

PR & Communications

Proven Earned, Owned & Paid Media KPIs That Matter and How to Track Them

turn your executives into pr assets

PR & Communications

How to Make Your Top Executives Your Biggest PR Assets

Marketing

5 Ways to Maintain Brand Consistency As You Grow Your Business

Marketing

Finding Your Brand’s Tone of Voice: The Do’s and Don’ts

PR & Communications

How to Ace a Brand Management Interview

5 ways to generate more revenue using social data

Data Science

5 Ways to Generate Revenue Using Social Data

B2B content marketing strategy

Marketing

20 Brilliant B2B Marketing and Digital Business Stats and Facts