The Meltwater Blog

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PR & Communications

Misinformation & Disinformation: What is it and how do you protect your brand against it?

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Marketing

Market Intelligence 101: What It Is & How To Use It

A retro computer that is painted orange against an orange backdrop for this blog on big data for businesses

Data Science

Big Data: What it Is and Why it Is Important for Your Business

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Data Science

Market Intelligence: Using Real-Time Data and Generate More Leads and Revenue

A close-up image of a telescope positioned toward a city in the background. This image is being used as a thumbnail for a blog explaining how to identify a single source of truth for marketing data

Data Science

Why Your PR & Marketing Data Needs a Single Source of Truth (& How to Achieve It)

API

Data Science

The Value of API and Analysing Different Data Types

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Data Science

Q&A with Prakash Senghani: Your AI & Transformation Questions Answered

Data Science

Elections And The Threat of Foreign Interference

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PR & Communications

Why Personal Reputation Management Is the Key for Your Success

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Marketing

Knowing Your Audience in the Age of Rapidly Changing Consumer Behaviour

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Marketing

The Rise of Converged Media [Expert Interviews]

eng-0505-blog-Analysing the Online Customer Journey

Marketing

[Webinar Q&A Round-Up] How to Map & Visualise your Customer Journey

Marketing

4 Pillars to a Strong Social Media Governance Model

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Marketing

Owned, Earned, Paid & Shared Media Explained

Media Intelligence dashboards on monitors

Marketing

What is Media Monitoring? A Guide for MarCom professionals

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Marketing

How to Create an Effective Market Positioning Strategy

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Marketing

How to Build an Influencer Strategy for Social Enterprises

Why Brands Are Kicking Demographics to The Curb in Favour of Audience Insights

Marketing

Why Brands Are Ditching Demographics in Favour of Audience Insights

The Power of Audience Insight

Marketing

The Power of Audience Insights

How to Optimise PR Measurement with PR Custom Scoring

How to Optimise PR Measurement with PR Custom Scoring

PR & Communications

Custom Scoring: The PR Metric Of The Future

eng-0303-digital transformation strategy

Data Science

How to Kick Start a Digital Transformation Strategy

eng-0505-blog-Analysing the Online Customer Journey

Marketing

Analysing the Online Customer Journey

PR & Communications

Custom Scoring: The Debate on AVE

Optimize Supply Chain Risk Management with Media Intelligence

Data Science

Optimize Supply Chain Risk Management with Media Intelligence

Data Science

How to Use Master Data Management to Future Proof your Business

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Data Science

How a Sentiment Analysis API can Transform Business Decision Making

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Data Science

When is a global media intelligence solution needed?

spotify ai

Data Science

How AI helps Spotify win in the music streaming world

Finance

Marketing

JPMorgan, Goldman Sachs and more double down on tech innovation

Fjord product release

Company News

Fjord Product Announcement: Capturing More Content

Data Visualization Designed for PR and Comms Professionals

Data Science

Top 5 Data Visualization Tools of 2020 and beyond — And They’re Free

Why AI-Powered Insights Are Important for Marketing in 2020

Data Science

Why AI-Powered Insights Are Important for Marketing in 2020

Data Science

Blending Quantitative and Qualitative Media Analysis with Customized Manual Reports

Data Science

AI in Communications: A Peek Inside PayPal’s Playbook

The hunt for alternative data in the finance industry

Data Science

The hunt for alternative data in the finance industry

Data Science

Netflix: Data-driven decision-making

how to Measure PR ROI- Align KPIs to Business Goals

PR & Communications

How to Measure PR ROI: Align KPIs to Business Goals

Marketing

Top CEO Social Feeds: How to Keep Your Brand on Top

Marketing

How to Ensure your Flexible Brand Voice Keeps Global Consistency

content marketing trends

Marketing

Top Content Marketing Trends You Need to Know for 2019

History of PR

PR & Communications

The History of Public Relations

supply chain risk mitigation

Data Science

How to Use AI and Data for Supply Chain Risk

Marketing

3 Tips for Scaling Social Media Processes

What to use Instead of AVE – Shares

What to use Instead of AVE – Shares

KPIs by funnel stage: awareness

Marketing

Most Important KPIs by Funnel Stage: Awareness

execs on social banner

PR & Communications

The C-Suite’s Next Mandate: Social Media Literacy

Modern day PR

PR & Communications

Challenges of Modern Day PR Pros Versus Those of Decades Past

audience segmentation

Marketing

How to Make Audience Segmentation Truly Personal

Why we should all be analysing brand sentiment around our campaigns

5 Quick Tips for Social Video

Marketing

50 Delightfully Simple Video Content Ideas For Your Online Business

Data Science

How AI is Fueling Smarter Marketing Teams

Data Science

How AI-driven customer personalization is driving the top line

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PR & Communications

3 Strategies for Integrating Regional Communications Teams

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Data Science

The Ins-And-Outs of LinkedIn Influence

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Data Science

The What, Why & How of Brand Command Centres

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Data Science

The Growing Focus on AI in Venture Capital

Airline - travel and tourism

Data Science

External data factors impacting airline profits

sustaining influencer relationships

Marketing

How to Find, Nurture and Sustain Influencer Relationships

Deliveroo remains ahead of the competition by investing in resources that give it a competitive edge. However, the crux of the company’s success lies in its quick responses to customer concerns and demands, thanks to its data-driven decision-making processes.

Data Science

How Deliveroo uses Machine Learning to Power Food Delivery

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PR & Communications

Mastering Brand Crisis and Reputation

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Data Science

Improving Business Processes with Artificial Intelligence

Data Science

What Digital Transformation Means for the Future of Retail

Data Science

5 Ways AI Is Transforming Digital Marketing

localize social media campaigns

Marketing

How To Localize Social Media Campaigns

Data Science

Using Alternative Data & External Signals for Decision Making

Data Science

Globally Standardized KPIs for Enterprise Comms Reporting

PR & Communications

PR in the Boardroom: Winning Over The C-Suite

Fjord product release

Company News

Everything you need to know about our Fjord Product Announcement: Advancing Analytics to Insights

What to Consider Before Deciding on a Multiple VS Single Vendor Approach

Data Science

Managing your Global Brand’s Digital Footprint: Deciding on a Multiple VS Single Vendor Approach

Company News

Fjord Product Announcement: Prioritizing Simplicity and Efficiency

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PR & Communications

Want Big Global PR Results? Time to Think Small

PR & Communications

How to Get Executive Bylines in Publications

tips for working with a ghostwritier

PR & Communications

Executive Bylines: 5 Tips for Working with a Ghostwriter

preparing executives for media interviews

PR & Communications

3 Steps for Preparing Executives for Media Interviews

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Marketing

Risk and Reputation Management the Hot Topic at Press Lounge Gathering

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PR & Communications

How to Take your Industry Conference Attendance to the Next Level

Old fashioned computer with headphones. Blog post: 14 proven PR KPIs that matter and how to track them

PR & Communications

14 Proven PR KPIs That Matter and How to Track Them

turn your executives into pr assets

PR & Communications

How to Make Your Top Executives Your Biggest PR Assets

Marketing

5 Ways to Maintain Brand Consistency As You Grow Your Business

Marketing

Finding Your Brand’s Tone of Voice: The Do’s and Don’ts

PR & Communications

How to Ace a Brand Management Interview

5 ways to generate more revenue using social data

Data Science

5 Ways to Generate Revenue Using Social Data

B2B content marketing strategy

Marketing

20 Brilliant B2B Marketing and Digital Business Stats and Facts