The Meltwater Blog

An image of the number 2022 with the zero represented by a bullseye with an arrow going through it. This image is being used within a blog on how to create a PR strategy ing 2022

How to Create a PR Strategy in 2022

Editor's Pick

A seesaw with two orange balls balancing on one end of the seesaw. This image symbolizes the process that a marketing team may go through when weighing their different options when it comes to social media monitoring platforms.

The Top 21 Social Media Monitoring Tools for 2022

Popular

Illustration of two megaphones amplifying a press release on a podium. 10 examples of great press releases.

10 Examples of Effective Press Releases [+ Free Template]

White star on green background. Best social media marketing examples from 2021

7 of the Best Social Media Marketing Examples in 2021

Three circular objects, increasing in size. Ultimate 2022 guide to social media image sizes

Full Guide to Social Media Image Sizes for 2022

Search

Categories

Topics

Meltwater companion CEO-Echo Banner

PR & Communications

The CEO Echo | October 2022 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

Meltwater companion CEO-Echo Banner

PR & Communications

The CEO Echo | September 2022 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

Teal blog header for image recognition

Data Science

Image Recognition: What Is It & How Does It Work?

Image showing several different sized balls, some separated, some connected. Neural networks ultimate guide.

Data Science

Neural Networks: Ultimate Guide

Image showing millions of data points slowly dispersing. Fundamentals of deep learning blog post.

Data Science

The Fundamentals of Deep Learning

Meltwater companion CEO-Echo Banner

PR & Communications

The CEO Echo | August 2022 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

Meltwater companion CEO-Echo Banner

PR & Communications

The CEO Echo | July 2022 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

Meltwater companion CEO-Echo Banner

PR & Communications

The CEO Echo | June 2022 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

Meltwater companion CEO-Echo Banner

PR & Communications

The CEO Echo | May 2022 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

Meltwater companion CEO-Echo Banner

PR & Communications

The CEO Echo | April 2022 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

Meltwater companion CEO-Echo Banner

PR & Communications

The CEO Echo | March 2022 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

A lock, key, and loading symbol in front of a file folder with papers coming out, for a blog about master data management.

Data Science

The Ultimate Guide to Master Data Management

Marketing

The Ultimate Guide To Finding Your Brand's Tone of Voice

An image of a phone with speech bubbles around it

PR & Communications

CEO Communications: Building & Maintaining Trust

Data Visualization Designed for PR and Comms Professionals

Data Science

Top 5 Data Visualization Tools of 2022 and beyond — And They’re Free

A person wearing a yellow glove holding a squeegee and wiping away a section of bubbles that are in the shape of a cloud. Today, most marketers store their customer data on a cloud-based software, which is why this image was selected for this blog by Meltwater on how to clean your cloud-based data.

Data Science

How to Use Data Cleansing & Data Enrichment to Improve Your CRM

AI in marketing comes with the promise of getting insights from data faster. Here in this image, we can see a stylized version of a bar graph with a lightbulb leaning against the chart.

Data Science

AI in Marketing: Why AI-Powered Insights Are Important for Marketing in 2022

Meltwater companion CEO-Echo Banner

PR & Communications

The CEO Echo | February 2022 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

Meltwater companion CEO-Echo Banner

PR & Communications

The CEO Echo | January 2022 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

A guy wearing a metaverse headpiece

Marketing

Metaverse - How will virtual spaces be used in the future?

Meltwater companion CEO-Echo Banner

PR & Communications

The CEO Echo | December 2021 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

Meltwater companion CEO-Echo Banner

PR & Communications

The CEO Echo | November 2021 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

Meltwater companion CEO-Echo Banner

PR & Communications

The CEO Echo | October 2021 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

A teal padlock that is unlocked among a bunch of pink padlocks that are closed.

PR & Communications

Misinformation & Disinformation: What is it and how do you protect your brand against it?

A model of the human brain that is blue set against a blue background. We think (get it) was the perfect choice for our blog on market intelligence.

Marketing

Market Intelligence 101: What It Is & How To Use It

A retro computer that is painted orange against an orange backdrop for this blog on big data for businesses

Data Science

Big Data: What it Is and Why it Is Important for Your Business

An image of a satellite dish in a field pointed up towards the sky at sunset

Data Science

Market Intelligence: Using Real-Time Data and Generate More Leads and Revenue

A close-up image of a telescope positioned toward a city in the background. This image is being used as a thumbnail for a blog explaining how to identify a single source of truth for marketing data

Data Science

Why Your PR & Marketing Data Needs a Single Source of Truth (& How to Achieve It)

Image of a datastream as the header for our blog about APIs

Data Science

The Value of API and Analysing Different Data Types

A man holding a robot's hand whilst standing in front of a sunset.

Data Science

Q&A with Prakash Senghani: Your AI & Transformation Questions Answered

Data Science

Elections And The Threat of Foreign Interference

Neon heart

PR & Communications

Why Personal Reputation Management Is the Key for Your Success

a person typing on a laptop with a credit card close by

Marketing

Knowing Your Audience in the Age of Rapidly Changing Consumer Behaviour

People gathered around a table

Marketing

The Rise of Converged Media [Expert Interviews]

eng-0505-blog-Analysing the Online Customer Journey

Marketing

[Webinar Q&A Round-Up] How to Map & Visualise your Customer Journey

Marketing

4 Pillars to a Strong Social Media Governance Model

Hands playing on phones

Marketing

Owned, Earned, Paid & Shared Media Explained

Image of white balloons with one red balloon flying away

Marketing

How to Create an Effective Market Positioning Strategy

woman thinking and holding a note pad while looking outside the office window

Marketing

How to Build an Influencer Strategy for Social Enterprises

Why Brands Are Kicking Demographics to The Curb in Favour of Audience Insights

Marketing

Why Brands Are Ditching Demographics in Favour of Audience Insights

The Power of Audience Insight

Marketing

The Power of Audience Insights

How to Optimise PR Measurement with PR Custom Scoring

How to Optimise PR Measurement with PR Custom Scoring

Photo from above of three people working together on their laptops

PR & Communications

Custom Scoring: The PR Metric Of The Future

eng-0303-digital transformation strategy

Data Science

How to Kick Start a Digital Transformation Strategy

PR & Communications

Custom Scoring: The Debate on AVE

Optimize Supply Chain Risk Management with Media Intelligence

Data Science

Optimize Supply Chain Risk Management with Media Intelligence

Empty boardroom table and seats, with three people talking at one end.

Data Science

How a Sentiment Analysis API can Transform Business Decision Making

spotify ai

Data Science

How AI helps Spotify win in the music streaming world

Finance

Marketing

JPMorgan, Goldman Sachs and more double down on tech innovation

Why AI-Powered Insights Are Important for Marketing in 2020

Data Science

Why AI-Powered Insights Are Important for Marketing in 2022

Data Science

Blending Quantitative and Qualitative Media Analysis with Customized Manual Reports

Data Science

AI in Communications: A Peek Inside PayPal’s Playbook

The hunt for alternative data in the finance industry

Data Science

The hunt for alternative data in the finance industry

Data Science

Netflix: Data-driven decision-making

how to Measure PR ROI- Align KPIs to Business Goals

PR & Communications

How to Measure PR ROI: Align KPIs to Business Goals

Marketing

How to Ensure your Flexible Brand Voice Keeps Global Consistency

History of PR

PR & Communications

The History of Public Relations

Marketing

Top CEO Social Feeds: How to Keep Your Brand on Top

supply chain risk mitigation

Data Science

How to Use AI and Data for Supply Chain Risk

Marketing

3 Tips for Scaling Social Media Processes

What to use Instead of AVE – Shares

What to use Instead of AVE – Shares

KPIs by funnel stage: awareness

Marketing

Most Important KPIs by Funnel Stage: Awareness

Modern day PR

PR & Communications

Challenges of Modern Day PR Pros Versus Those of Decades Past

audience segmentation

Marketing

How to Make Audience Segmentation Truly Personal

Why we should all be analysing brand sentiment around our campaigns

Image of a face in blue technical shapes

Data Science

How AI-driven customer personalization is driving the top line

Data Science

How AI is Fueling Smarter Marketing Teams

Three people sitting at a desk, laughing - two men, one woman, with bottles of water.

PR & Communications

3 Strategies for Integrating Regional Communications Teams

Futuristic command centre

Data Science

The What, Why & How of Brand Command Centres

A laptop on a desk with the LinkedIn homepage open

Data Science

The Ins-And-Outs of LinkedIn Influence

Airline - travel and tourism

Data Science

External data factors impacting airline profits

Stack of coins

Data Science

The Growing Focus on AI in Venture Capital

Deliveroo remains ahead of the competition by investing in resources that give it a competitive edge. However, the crux of the company’s success lies in its quick responses to customer concerns and demands, thanks to its data-driven decision-making processes.

Data Science

How Deliveroo uses Machine Learning to Power Food Delivery

A group of panelists during an event

PR & Communications

Mastering Brand Crisis and Reputation

Robot playing an electric keyboard, with a purple hue.

Data Science

Improving Business Processes with Artificial Intelligence

Data Science

What Digital Transformation Means for the Future of Retail

localize social media campaigns

Marketing

How To Localize Social Media Campaigns

Robot illustration with code tags as a metaphor for AI

Data Science

5 Ways AI Is Transforming Digital Marketing

Data Science

Using Alternative Data & External Signals for Decision Making

Man working on a laptop and making notes in a book on the side.

PR & Communications

PR in the Boardroom: Winning Over The C-Suite

Data Science

Globally Standardized KPIs for Enterprise Comms Reporting

Fjord product release

Company News

Everything you need to know about our Fjord Product Announcement: Advancing Analytics to Insights

What to Consider Before Deciding on a Multiple VS Single Vendor Approach

Data Science

Managing your Global Brand’s Digital Footprint: Deciding on a Multiple VS Single Vendor Approach

Company News

Fjord Product Announcement: Prioritizing Simplicity and Efficiency

3D graphic of the word "PR" with illustrated people manoeuvring tech gadgets

PR & Communications

Want Big Global PR Results? Time to Think Small

PR & Communications

How to Get Executive Bylines in Publications

tips for working with a ghostwritier

PR & Communications

Executive Bylines: 5 Tips for Working with a Ghostwriter

preparing executives for media interviews

PR & Communications

3 Steps for Preparing Executives for Media Interviews

Woman sitting at desk, talking into cell phone while looking at a piece of paper in her other hand.

Marketing

Risk and Reputation Management the Hot Topic at Press Lounge Gathering

people attending a conference

PR & Communications

How to Take your Industry Conference Attendance to the Next Level

Old fashioned computer with headphones. Blog post: 14 proven PR KPIs that matter and how to track them

PR & Communications

14 Proven PR KPIs That Matter and How to Track Them

turn your executives into pr assets

PR & Communications

How to Make Your Top Executives Your Biggest PR Assets

Marketing

5 Ways to Maintain Brand Consistency As You Grow Your Business

B2B content marketing strategy

Marketing

20 Brilliant B2B Marketing and Digital Business Stats and Facts

Brand Management Competitive Intelligence Customer Journey Influencer Marketing Marketing Social Media Monitoring / Social Listening PR Reputation Management Social Media Management Social Media Marketing Internal Communications