Samantha Scott

Content Marketing Manager

Samantha Scott has 8+ years of experience in content marketing, social media, and SEO and has worked in industries from wine to travel to tech. She believes that strong storytelling is of the utmost importance in marketing, both in the B2B and B2C space. Bringing brand voice front and center is her favorite part of the mutli-faceted world of marketing. Samantha is an avid social media user, with a sharp eye for what’s trending and how people interact on platforms both old and new. In her free time she enjoys creating mixed-media collage art, cosplay, and hiking.

Looking for the latest social media news? This blog has it. This image of a cartoon newspaper against a solid pink background conveys the message that news is being broadcast

Social Media News: The 5 Biggest Stories of the Week

Illustration showing multiple video conference screens. Top marketing conferences for 2023 blog post list.

Top 10 Marketing Conferences to Attend in 2023

Illustration of a computer screen with a virtual conference and speech bubbles in purple and pink. Best PR conferences in 2023

Best PR Conferences to Attend in 2023

The 10 Most Followed TikTok Accounts

When is the Best Time to Post on TikTok in 2023?

Ultimate Guide to Facebook Image Sizes in 2023

Large pink video play button surrounded by different emoji expressions, like and hashtag symbols. Best social media marketing campaigns blog post

The Best Social Media Marketing Examples 2022

How to create and manage a YouTube channel. Image with YouTube video on blue background showing video red play bar quarter way through

How to Create & Manage a YouTube Channel

Dark purple video play buttons on light purple background, in different sizes. Video sizing for all social media channels blog post.

Ultimate Guide to Social Media Video Sizes in 2023

Image showing a red dress with black polkadots inside a phone, on a bright green background. Blog post on live shopping for brands.

Beginners Guide to Live Shopping for Marketers

White Twitter bird over light blue background. Twitter marketing strategy blog.

Creating a Twitter Marketing Strategy

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The Most Important Influencer Marketing Statistics for 2023

Illustration of a podium showing a red target with an arrow in the bullseye in the center, yellow light bulb and trophy cup on either side. Blog post on creating a successful marketing strategy.

How to Create a Successful Marketing Strategy for 2023

Image showing all different kinds of content marketing channels including video, music, podcast, social media, blogs. Content marketing trends for 2023 blog post.

8 Content Marketing Trends You Need to Know For 2023

Current Instagram Trends to Watch

Mock-ups of several YouTube ads hovering over a smartphone in a carousel format that give you a sense of how video marketing works. The first ad features a pair of headphones, the second ad features a video game controller, and the final ad in the series displays a blue t-shirt.

A Starter Guide to Advertising on YouTube

An illustrated version of a smartphone with confetti and social media iconography, like a heart and a Facebook like button, floating around the phone. These celebratory symbols and icons represent the engagement notifications a community manager would hope to see after implementing a new social media marketing strategy.

Ultimate Social Media Marketing Guide

An illustrated dashboard with icons like a piechart, person, and blog on the cartoon-like chart. This stylized version of a report is an example of a piece of B2B content marketing.

Tips & Tricks for Better B2B Content Marketing

Image of a light blue old-fashioned film reel with film coming out, on a pink background. How to create and use Instagram Reels blog post

What is Instagram Reels? The Complete Guide

Twitter bird on dark blue background

Twitter Management for Beginners

Guide to Posting Videos on Twitter

An illustrated image of a video play icon that appears as a red cube with a white triangle in the center. If you are marketing on YouTube, you want your subscribers to be clicking on this video icon player on the platform.

10 Tips to Grow Subscribers on YouTube (The Organic Way)

An icon of a YouTube video player with icons of hearts and "Likes" floating around the video in a heart-like shape. This is the type of engagement most marketers dream their YouTube video marketing strategy will generate.

Ultimate Guide to YouTube Marketing

How To Be Successful With Instagram Marketing

An illustration of a diverse group of women against a purple backdrop

Celebrating International Women's Day, 2021

A purple conversation bubble with three hearts cut into it that resembles the icon that appears when you get a "like" on your Instagram business account

How to Use Instagram for Business

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10 Easy Steps For a Social Media Audit

Green old fashioned telephone. Header image for blog post: why word of mouth marketing is important.

Why is Word-of-Mouth Marketing so Important?

National Days calendar for 2021

Celebrating National Days, Weeks, and Months on Social Media - Ultimate Guide