Skip to content

Samantha Scott

Content Marketing Manager

Samantha Scott has 8+ years of experience in content marketing, social media, and SEO and has worked in industries from wine to travel to tech. She believes that strong storytelling is of the utmost importance in marketing, both in the B2B and B2C space. Bringing brand voice front and center is her favorite part of the mutli-faceted world of marketing. Samantha is an avid social media user, with a sharp eye for what’s trending and how people interact on platforms both old and new. In her free time she enjoys creating mixed-media collage art, cosplay, and hiking.

LinkedIn

Looking for the latest social media news? This blog has it. This image of a cartoon newspaper against a solid pink background conveys the message that news is being broadcast

Marketing

Social Media News: The 5 Biggest Stories of the Week

Large pink video play button surrounded by different emoji expressions, like and hashtag symbols. Best social media marketing examples blog post

Marketing

Inspirational Social Media Marketing Examples

Image of a light blue old-fashioned film reel with film coming out, on a pink background. How to create and use Instagram Reels blog post

Marketing

The Complete Guide to Instagram Reels

Illustration showing multiple video conference screens. Top marketing conferences for 2024 blog post list.

Marketing

Top 10 Marketing Conferences to Attend in 2025

Illustration of a computer screen with a virtual conference and speech bubbles in purple and pink. Best PR conferences in 2024

Marketing

Best PR Conferences to Attend in 2025

Image showing all different kinds of content marketing channels including video, music, podcast, social media, blogs. Content marketing trends for 2023 blog post.

Marketing

8 Content Marketing Trends You Need to Know For 2025

An illustration showing a spiral rip-off 365 day calendar on a light purple background, surrounded by social media icons including a like button, smily face, and messenger dots. Ultimate guide to 2025 social media holidays and celebrations.

Marketing

Ultimate Guide to 2025 Social Media Holidays

Marketing

When is the Best Time to Post on TikTok in 2025?

Dark purple video play buttons on light purple background, in different sizes. Video sizing for all social media channels blog post.

Marketing

Ultimate Guide to Social Media Video Sizes in 2025

Marketing

How To Be Successful With Instagram Marketing

3D Illustration of a phone and Twitter icons to showcase how to post videos on Twitter/X

Marketing

Guide to Posting Videos on Twitter

Illustration showing a smartphone with a magnifying glass in front of it, on a pale blue background

Marketing

How To Do a Social Media Audit in 10 Easy Steps

An illustration showing a man and a woman texting back and forth. The woman is on the left, inside an orange bubble, the man is on the right inside a blue bubble. They each are holding a phone with a speech bubble symbol. Word-of-mouth marketing blog post.

Marketing

Making an Impact With Word-of-Mouth Marketing

How to create and manage a YouTube channel. Image with YouTube video on blue background showing video red play bar quarter way through

Marketing

How to Create & Manage a YouTube Channel

Image showing an open red lipstick next to a small floating makeup palette, on a pale blue background. Beauty influencers global list, blog post.

Marketing

50 Top Beauty Influencers to Inspire You

Image of various food items in instagram photo frames on a blue background. Food influencers global list blog post

Marketing

40+ Global Food Influencers to Inspire You

An illustrated image of a video play icon that appears as a red cube with a white triangle in the center. If you are marketing on YouTube, you want your subscribers to be clicking on this video icon player on the platform.

Marketing

10 Tips to Grow Subscribers on YouTube (The Organic Way)

Illustration of a clipboard holding a stack of papers. The top paper has a bar chart in purple and blue with an arrow leading up and to the right, surrounded by notes. There is a target with an arrow in the bullseye in the top right. Blog post for important marketing metrics and KPIs you should be tracking.

Marketing

Must-Have Marketing KPIs and How to Measure Them

Image with a hand holding a phone surrounded by social media symbols. Blog post image for Important Influencer Marketing statistics

Marketing

The Most Important Influencer Marketing Statistics for 2025

Image of various sports equipment floating in the air including a tennis racket, soccer ball, tennis ball, baseball, basketball, baseball glove, cleats, football, and football helmet. Top Sports and Fitness influencers blog post.

Marketing

30 Top Sports & Fitness Influencers to Inspire You

Marketing

Ultimate Guide to Facebook Image Sizes in 2025

Illustration showing a dress on a hanger with thread spools floating around and a pink and yellow megaphone, next to a brightly colored globe. Fashion influencers global list blog post

Marketing

40 Top Global Fashion Influencers to Inspire You

Illustration of a podium showing a red target with an arrow in the bullseye in the center, yellow light bulb and trophy cup on either side. Blog post on creating a successful marketing strategy.

Marketing

How to Create a Successful Marketing Strategy in 2025

Illustration showing two large social media like symbols on a pale blue background. Top 10 Instagram couples influencers blog post.

Marketing

10 Top Couple Influencers on Instagram

Image of social media symbols, icons, logos, and bar graph on a pale pink background. Social media statistics blog post

Marketing

70+ Social Media Marketing Statistics for 2025

Twitter bird on dark blue background for X / Twitter management

Marketing

Twitter Management for Beginners

Marketing

Recapping Meltwater Summit 2023!

Marketing

Instagram Marketing Examples: 20 Excellent Examples & Ideas from Top Brands

Illustration showing a large magnifying glass surrounded by social media icons. Best social media analytics tools blog post

Marketing

Best Social Media Analytics Tools & Software 2025

Illustration showing a long piece of paper with a checklist of blue boxes with yellow checkmarks and text next to each checkbox. There is a magnifying glass over the paper showing a graph. How to do a content audit blog post.

Marketing

How to Perform a Complete Content Audit

Marketing

The 10 Most Followed TikTok Accounts

Image showing a red dress with black polkadots inside a phone, on a bright green background. Blog post on live shopping for brands.

Marketing

Beginners Guide to Live Shopping for Marketers

White Twitter bird over light blue background. Twitter marketing strategy blog.

Marketing

Twitter Marketing Guide: Creating a Twitter Marketing Strategy

Marketing

Current Instagram Trends to Watch

Mock-ups of several YouTube ads hovering over a smartphone in a carousel format that give you a sense of how video marketing works. The first ad features a pair of headphones, the second ad features a video game controller, and the final ad in the series displays a blue t-shirt.

Marketing

A Starter Guide to Advertising on YouTube

An illustrated version of a smartphone with confetti and social media iconography, like a heart and a Facebook like button, floating around the phone. These celebratory symbols and icons represent the engagement notifications a community manager would hope to see after implementing a new social media marketing strategy.

Marketing

Ultimate Social Media Marketing Guide

An illustrated dashboard with icons like a piechart, person, and blog on the cartoon-like chart. This stylized version of a report is an example of a piece of B2B content marketing.

Marketing

Tips & Tricks for Better B2B Content Marketing

An icon of a YouTube video player with icons of hearts and "Likes" floating around the video in a heart-like shape. This is the type of engagement most marketers dream their YouTube video marketing strategy will generate.

Marketing

Ultimate Guide to YouTube Marketing

A purple conversation bubble with three hearts cut into it that resembles the icon that appears when you get a "like" on your Instagram business account

Marketing

How to Use Instagram for Business