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Samantha Scott

Content Marketing Manager

Samantha Scott has 8+ years of experience in content marketing, social media, and SEO and has worked in industries from wine to travel to tech. She believes that strong storytelling is of the utmost importance in marketing, both in the B2B and B2C space. Bringing brand voice front and center is her favorite part of the mutli-faceted world of marketing. Samantha is an avid social media user, with a sharp eye for what’s trending and how people interact on platforms both old and new. In her free time she enjoys creating mixed-media collage art, cosplay, and hiking.

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Looking for the latest social media news? This blog has it. This image of a cartoon newspaper against a solid pink background conveys the message that news is being broadcast

Marketing

Social Media News: The 5 Biggest Stories of the Week

collage of images from meltwater summit 2025, including reese witherspoon and meltwater ceo john box

Marketing

The Top 5 Trends from Meltwater Summit 2025

Meltwater Summit 2025 Day 2

Marketing

Major Moments from Meltwater Summit 2025, Day 2

Large pink video play button surrounded by different emoji expressions, like and hashtag symbols. Best social media marketing examples blog post

Marketing

Inspirational Social Media Marketing Examples

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Marketing

70+ Social Media Stats for 2025

Image of a light blue old-fashioned film reel with film coming out, on a pink background. How to create and use Instagram Reels blog post

Marketing

The Complete Guide to Instagram Reels

Illustration showing multiple video conference screens. Top marketing conferences for 2024 blog post list.

Marketing

Top 10 Marketing Conferences to Attend in 2025

Illustration of a computer screen with a virtual conference and speech bubbles in purple and pink. Best PR conferences in 2024

Marketing

Best PR Conferences to Attend in 2025

Image showing all different kinds of content marketing channels including video, music, podcast, social media, blogs. Content marketing trends for 2023 blog post.

Marketing

8 Content Marketing Trends You Need to Know For 2025

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Ultimate Guide to 2025 Social Media Holidays

Marketing

When is the Best Time to Post on TikTok in 2025?

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Ultimate Guide to Social Media Video Sizes in 2025

Marketing

How To Be Successful With Instagram Marketing

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Marketing

Guide to Posting Videos on Twitter

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Marketing

How To Do a Social Media Audit in 10 Easy Steps

An illustration showing a man and a woman texting back and forth. The woman is on the left, inside an orange bubble, the man is on the right inside a blue bubble. They each are holding a phone with a speech bubble symbol. Word-of-mouth marketing blog post.

Marketing

Making an Impact With Word-of-Mouth Marketing

How to create and manage a YouTube channel. Image with YouTube video on blue background showing video red play bar quarter way through

Marketing

How to Create & Manage a YouTube Channel

Image showing an open red lipstick next to a small floating makeup palette, on a pale blue background. Beauty influencers global list, blog post.

Marketing

50 Top Beauty Influencers to Inspire You

Image of various food items in instagram photo frames on a blue background. Food influencers global list blog post

Marketing

40+ Global Food Influencers to Inspire You

An illustrated image of a video play icon that appears as a red cube with a white triangle in the center. If you are marketing on YouTube, you want your subscribers to be clicking on this video icon player on the platform.

Marketing

10 Tips to Grow Subscribers on YouTube (The Organic Way)

Illustration of a clipboard holding a stack of papers. The top paper has a bar chart in purple and blue with an arrow leading up and to the right, surrounded by notes. There is a target with an arrow in the bullseye in the top right. Blog post for important marketing metrics and KPIs you should be tracking.

Marketing

Must-Have Marketing KPIs and How to Measure Them

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Marketing

The Most Important Influencer Marketing Statistics for 2025

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30 Top Sports & Fitness Influencers to Inspire You

Marketing

Ultimate Guide to Facebook Image Sizes in 2025

Illustration showing a dress on a hanger with thread spools floating around and a pink and yellow megaphone, next to a brightly colored globe. Fashion influencers global list blog post

Marketing

40 Top Global Fashion Influencers to Inspire You

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Marketing

How to Create a Successful Marketing Strategy in 2025

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10 Top Couple Influencers on Instagram

Twitter bird on dark blue background for X / Twitter management

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Twitter Management for Beginners

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Recapping Meltwater Summit 2023!

Marketing

Instagram Marketing Examples: 20 Excellent Examples & Ideas from Top Brands

Illustration showing a large magnifying glass surrounded by social media icons. Best social media analytics tools blog post

Marketing

Best Social Media Analytics Tools & Software 2025

Illustration showing a long piece of paper with a checklist of blue boxes with yellow checkmarks and text next to each checkbox. There is a magnifying glass over the paper showing a graph. How to do a content audit blog post.

Marketing

How to Perform a Complete Content Audit

Marketing

The 10 Most Followed TikTok Accounts

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Marketing

Beginners Guide to Live Shopping for Marketers

White Twitter bird over light blue background. Twitter marketing strategy blog.

Marketing

Twitter Marketing Guide: Creating a Twitter Marketing Strategy

Marketing

Current Instagram Trends to Watch

Mock-ups of several YouTube ads hovering over a smartphone in a carousel format that give you a sense of how video marketing works. The first ad features a pair of headphones, the second ad features a video game controller, and the final ad in the series displays a blue t-shirt.

Marketing

A Starter Guide to Advertising on YouTube

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Marketing

Ultimate Social Media Marketing Guide

An illustrated dashboard with icons like a piechart, person, and blog on the cartoon-like chart. This stylized version of a report is an example of a piece of B2B content marketing.

Marketing

Tips & Tricks for Better B2B Content Marketing

An icon of a YouTube video player with icons of hearts and "Likes" floating around the video in a heart-like shape. This is the type of engagement most marketers dream their YouTube video marketing strategy will generate.

Marketing

Ultimate Guide to YouTube Marketing