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Samantha Scott

Content Marketing Manager

Samantha Scott has 10+ years of experience in content marketing, social media, and SEO and has worked in industries from wine to travel to tech. She believes that strong storytelling is of the utmost importance in marketing, both in the B2B and B2C space. Bringing brand voice front and center is her favorite part of the multi-faceted world of marketing. Samantha is an avid social media user, with a sharp eye for what’s trending and how people interact on platforms both old and new. In her free time she enjoys creating mixed-media collage art, cosplay, and hiking.

LinkedIn

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Marketing

Executive Marketing Reporting: What Executives Care About

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Marketing

How to Use Meltwater to Identify Messaging Driving Engagement

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Marketing

How Marketing Teams Connect Campaigns to Revenue

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Marketing

How to Turn Brand Monitoring into Actionable Intelligence

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Marketing

What Are People Saying About My Products?

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Marketing

How Can Social Media Listening Increase Customer Advocacy?

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Marketing

Social Media Metrics and KPIs: What to Measure in 2026

Marketing

Find the Right Journalists with a Media Contact Database

Marketing

10 Best TikTok Monitoring Tools for 2026

Marketing

8 Best LinkedIn Monitoring Tools for 2026

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Marketing

AI Content and the Effort Heuristic: Does Less Work = Less Value?

Marketing

NBA Finals Game 4: Historic Knicks Comeback Dominates Social

Marketing

FIFA World Cup 2026 Predictions: Key Matches, Teams & Trends

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Marketing

The Uncanny Valley of AI Writing: Why AI Content Breaks Trust

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Marketing

Best Social Media Analytics Tools & Software 2026

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Marketing

AI Visibility for Retail Brands: What It Is & How to Win

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Marketing

How Social Media Impacts AI Search Visibility

Marketing

Social Media News: The 5 Biggest Stories of the Week

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Marketing

Ultimate Social Media Marketing Guide

Marketing

Best PR Conferences to Attend in 2026

Marketing

Top 10 Marketing Conferences to Attend in 2026

Marketing

The Most Important Influencer Marketing Statistics for 2026

Marketing

70+ Social Media Stats for 2026

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Marketing

How to Track LLM Prompts and Measure AI Visibility

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