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Samantha Scott

Content Marketing Manager

Samantha Scott has 10+ years of experience in content marketing, social media, and SEO and has worked in industries from wine to travel to tech. She believes that strong storytelling is of the utmost importance in marketing, both in the B2B and B2C space. Bringing brand voice front and center is her favorite part of the multi-faceted world of marketing. Samantha is an avid social media user, with a sharp eye for what’s trending and how people interact on platforms both old and new. In her free time she enjoys creating mixed-media collage art, cosplay, and hiking.

LinkedIn

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Marketing

How Can Social Media Listening Increase Customer Advocacy?

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Marketing

Social Media Metrics and KPIs: What to Measure in 2026

Marketing

Find the Right Journalists with a Media Contact Database

Marketing

10 Best TikTok Monitoring Tools for 2026

Marketing

8 Best LinkedIn Monitoring Tools for 2026

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Marketing

AI Content and the Effort Heuristic: Does Less Work = Less Value?

The Knicks and Spurs online conversation changed dramatically after a historic Knicks win

Marketing

NBA Finals Game 4: Historic Knicks Comeback Dominates Social

results from the FIFA world cup

Marketing

FIFA World Cup 2026 Predictions: Key Matches, Teams & Trends

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Marketing

The Uncanny Valley of AI Writing: Why AI Content Breaks Trust

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Marketing

Best Social Media Analytics Tools & Software 2026

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Marketing

AI Visibility for Retail Brands: What It Is & How to Win

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Marketing

How Social Media Impacts AI Search Visibility

Looking for the latest social media news? This blog has it. This image of a cartoon newspaper against a solid pink background conveys the message that news is being broadcast

Marketing

Social Media News: The 5 Biggest Stories of the Week

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Marketing

Ultimate Social Media Marketing Guide

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Marketing

Top 10 Marketing Conferences to Attend in 2026

Illustration of a computer screen with a virtual conference and speech bubbles in purple and pink. Best PR conferences in 2024

Marketing

Best PR Conferences to Attend in 2026

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Marketing

The Most Important Influencer Marketing Statistics for 2026

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Marketing

How to Track LLM Prompts and Measure AI Visibility

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Marketing

70+ Social Media Stats for 2026

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Marketing

Ultimate Guide to 2026 Social Media Holidays

collage of images from meltwater summit 2025, including reese witherspoon and meltwater ceo john box

Marketing

The Top 5 Trends from Meltwater Summit 2025

Meltwater Summit 2025 Day 2

Marketing

Major Moments from Meltwater Summit 2025, Day 2

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Marketing

Inspirational Social Media Marketing Examples

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Marketing

The Complete Guide to Instagram Reels

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