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Samantha Scott

Content Marketing Manager
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Samantha Scott has 8+ years of experience in content marketing, social media, and SEO and has worked in industries from wine to travel to tech. She believes that strong storytelling is of the utmost importance in marketing, both in the B2B and B2C space. Bringing brand voice front and center is her favorite part of the mutli-faceted world of marketing. Samantha is an avid social media user, with a sharp eye for what’s trending and how people interact on platforms both old and new. In her free time she enjoys creating mixed-media collage art, cosplay, and hiking.

    Looking for the latest social media news? This blog has it. This image of a cartoon newspaper against a solid pink background conveys the message that news is being broadcast

    Marketing

    Social Media News: The 5 Biggest Stories of the Week

    Illustration showing two large social media like symbols on a pale blue background. Top 10 Instagram couples influencers blog post.

    Marketing

    10 Top Couple Influencers on Instagram

    Image of social media symbols, icons, logos, and bar graph on a pale pink background. Social media statistics blog post

    Marketing

    70+ Social Media Marketing Statistics for 2023

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    Marketing

    40 Top Global Fashion Influencers to Inspire You

    Image of various sports equipment floating in the air including a tennis racket, soccer ball, tennis ball, baseball, basketball, baseball glove, cleats, football, and football helmet. Top Sports and Fitness influencers blog post.

    Marketing

    30 Top Sports & Fitness Influencers to Inspire You

    Image showing an open red lipstick next to a small floating makeup palette, on a pale blue background. Beauty influencers global list, blog post.

    Marketing

    50 Top Beauty Influencers to Inspire You

    Twitter bird on dark blue background for X / Twitter management

    Marketing

    Twitter Management for Beginners

    Image of various food items in instagram photo frames on a blue background. Food influencers global list blog post

    Marketing

    40+ Global Food Influencers to Inspire You

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    Marketing

    Recapping Meltwater Summit 2023!

    Image showing a large Instagram logo behind a phone with like symbols, hashtag symbol, and message bubble rising out, on a pale pink background for the top Instagram marketing examples

    Marketing

    Instagram Marketing Examples: 20 Excellent Examples & Ideas from Top Brands

    Illustration showing a large magnifying glass surrounded by social media icons. Best social media analytics tools blog post

    Marketing

    Best Social Media Analytics Tools & Software 2023

    Illustration showing a long piece of paper with a checklist of blue boxes with yellow checkmarks and text next to each checkbox. There is a magnifying glass over the paper showing a graph. How to do a content audit blog post.

    Marketing

    How to Perform a Complete Content Audit

    Illustration of a clipboard holding a stack of papers. The top paper has a bar chart in purple and blue with an arrow leading up and to the right, surrounded by notes. There is a target with an arrow in the bullseye in the top right. Blog post for important marketing metrics and KPIs you should be tracking.

    Marketing

    Important Marketing Metrics & KPIs and How to Track Them

    Illustration showing multiple video conference screens. Top marketing conferences for 2023 blog post list.

    Marketing

    Top 10 Marketing Conferences to Attend in 2023

    Illustration of a computer screen with a virtual conference and speech bubbles in purple and pink. Best PR conferences in 2023

    Marketing

    Best PR Conferences to Attend in 2023

    Illustration of a TikTok logo in a black and white box with three follower icons on top, on a pale pink background. The top 10 most followed TikTok accounts blog post.

    Marketing

    The 10 Most Followed TikTok Accounts

    Image showing a large floating TikTok logo symbol next to a calendar and clock on a pale pink background. Best times to post on TikTok blog post.

    Marketing

    When is the Best Time to Post on TikTok in 2023?

    Illustration showing a large red arrow over a profile image for a Facebook page, inside a blue hash line. Having the correct size and aspect ratio for Facebook images is key to increase engagement. Ultimate guide to Facebook image sizes.

    Marketing

    Ultimate Guide to Facebook Image Sizes in 2023

    Large pink video play button surrounded by different emoji expressions, like and hashtag symbols. Best social media marketing campaigns blog post

    Marketing

    The Best Social Media Marketing Examples 2022

    How to create and manage a YouTube channel. Image with YouTube video on blue background showing video red play bar quarter way through

    Marketing

    How to Create & Manage a YouTube Channel

    Dark purple video play buttons on light purple background, in different sizes. Video sizing for all social media channels blog post.

    Marketing

    Ultimate Guide to Social Media Video Sizes in 2023

    Image showing a red dress with black polkadots inside a phone, on a bright green background. Blog post on live shopping for brands.

    Marketing

    Beginners Guide to Live Shopping for Marketers

    White Twitter bird over light blue background. Twitter marketing strategy blog.

    Marketing

    Twitter Marketing Guide: Creating a Twitter Marketing Strategy

    Image with a hand holding a phone surrounded by social media symbols. Blog post image for Important Influencer Marketing statistics

    Marketing

    The Most Important Influencer Marketing Statistics for 2023

    Illustration of a podium showing a red target with an arrow in the bullseye in the center, yellow light bulb and trophy cup on either side. Blog post on creating a successful marketing strategy.

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    How to Create a Successful Marketing Strategy for 2023

    Image showing all different kinds of content marketing channels including video, music, podcast, social media, blogs. Content marketing trends for 2023 blog post.

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    8 Content Marketing Trends You Need to Know For 2023

    Instagram trends blog post. Image showing Instagram logo on pale pink background surrounded by multi-colored dots and yellow squiggly lines

    Marketing

    Current Instagram Trends to Watch

    Mock-ups of several YouTube ads hovering over a smartphone in a carousel format that give you a sense of how video marketing works. The first ad features a pair of headphones, the second ad features a video game controller, and the final ad in the series displays a blue t-shirt.

    Marketing

    A Starter Guide to Advertising on YouTube

    An illustrated version of a smartphone with confetti and social media iconography, like a heart and a Facebook like button, floating around the phone. These celebratory symbols and icons represent the engagement notifications a community manager would hope to see after implementing a new social media marketing strategy.

    Marketing

    Ultimate Social Media Marketing Guide

    An illustrated dashboard with icons like a piechart, person, and blog on the cartoon-like chart. This stylized version of a report is an example of a piece of B2B content marketing.

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    Tips & Tricks for Better B2B Content Marketing

    Image of a light blue old-fashioned film reel with film coming out, on a pink background. How to create and use Instagram Reels blog post

    Marketing

    What is Instagram Reels? The Complete Guide

    3D Illustration of a phone and Twitter icons to showcase how to post videos on Twitter/X

    Marketing

    Guide to Posting Videos on Twitter

    An illustrated image of a video play icon that appears as a red cube with a white triangle in the center. If you are marketing on YouTube, you want your subscribers to be clicking on this video icon player on the platform.

    Marketing

    10 Tips to Grow Subscribers on YouTube (The Organic Way)

    An icon of a YouTube video player with icons of hearts and "Likes" floating around the video in a heart-like shape. This is the type of engagement most marketers dream their YouTube video marketing strategy will generate.

    Marketing

    Ultimate Guide to YouTube Marketing

    Pink 3D Instagram logo camera with like icons. Hero image for How to do Instagram Marketing blog.

    Marketing

    How To Be Successful With Instagram Marketing

    An illustration of a diverse group of women against a purple backdrop

    Marketing

    Celebrating International Women's Day, 2021

    A purple conversation bubble with three hearts cut into it that resembles the icon that appears when you get a "like" on your Instagram business account

    Marketing

    How to Use Instagram for Business

    Person holding eyeglasses up to a brightly lit street. Header image for 10 steps for a social media audit.

    Marketing

    10 Easy Steps For a Social Media Audit

    Green old fashioned telephone. Header image for blog post: why word of mouth marketing is important.

    Marketing

    Why is Word-of-Mouth Marketing so Important?

    National Days calendar for 2021

    Marketing

    Celebrating National Days, Weeks, and Months on Social Media - Ultimate Guide