In the ever-evolving world of Food & Beverage, we're dedicated to helping you create what's next.
In the ever-evolving realm of the Food & Beverage industry, businesses are adapting to shifting consumer trends and leveraging the power of social media to connect with their audience. From the rise of plant-based alternatives to the influence of foodie culture on platforms like Instagram, industry players must continually respond to changing tastes and engage in strategic online presence to thrive in this dynamic landscape.
88% of consumers rely on online reviews and friend recommendations on social platforms when choosing where to eat
54% of social media users research and discover food and drink products on social platforms.
Food influencer marketing is expected to grow at a rate of 42% by 2024
ESG Perception Tracking
The ESG Perception Tracker by Meltwater is a tracking system designed to monitor the public online perception of an organization's ESG performance. Here, we look at ESG performance for PepsiCo, Mars, and Mondelez.
Campaign Analysis - Halo Top
This report aims at providing a first performance measurement of Halo Top's No Work Workout Campaign.
Trend Analysis for Coffee Category
In this dashboard, explore the Coffee Category Conversation in the US and Canada Markets, Across Topics, Sustainable Coffee Brands and Moments of Consumption.
Food & Beverage Resources
2023 Industry Snapshot: FMCG
It can be hard for marketers and other comms professionals to know how to tackle the F&B's many challenges. Let our 2023 Industry Snapshot: FMCG be your guide.
40+ Global Food Influencers
If you’re looking for a food influencer to inspire your audience, look no further than this list of global food influencers. Read the blog.
Kellogg's - Case Study
Kellogg’s partnered with Meltwater for access to deeper data insights that could help drive the success of their corporate affairs team. Read the case study.
Chobani - Case Study
By leveraging access to the unique analytics built into Meltwater Klear, Chobani was able to identify, engage and monitor authentic brand partners for their influencer campaign. Read the case study.
Products Leading Food & Beverage Brands Use to Boost Performance
Turn billions of conversations into insight.
Spot online brand mentions in real-time and analyze social data to build a holistic understanding of your customers, highlighting their concerns and cares to build strategy. Then turn reports to autopilot so your team can focus on what matters.
Build a brand empire in social media.
For retail and consumer goods companies, your owned social channels are one of the first places consumers will interact with you. First impressions need to be perfect, and it’s challenging to pull that off at scale. Streamline your social media management and make building customer communities easier, while flawlessly keeping up with your online customer service.
Partner with influencers that share your brand values.
Influencers can be a powerful voice for speaking your message out to the masses. But it’s a big job to pinpoint exactly the right influencer for your brand to partner with. Our tools make sure they’re authentic and simplify the process, so you can run large-scale, global influencer campaigns with ROI.
Uncover the insights that will build your brand.
Billions of conversations are taking place online, and buried within that mountain of data are nuggets of impactful insight waiting to be uncovered. Using smart tech and market research methodologies, we turn noisy data into focused consumer insights that help you identify unmet needs and new opportunities.
Know when the press is talking about you.
A story in the press can drive a sudden spike in sales or boost your brand, or it could be the start of a crisis. Either way, when your business is covered in online media, broadcast or podcasts, our products make sure you know about it immediately, giving you the advantage of reacting quickly to any opportunity.
Let's build your Meltwater suite.
You can start simple or integrate globally with our adaptive products that will meet you exactly where you are.