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Marketing

How to Create a Successful Marketing Campaign

Khalipha Ntloko | Apr 12, 2021
Pink 3D Instagram logo camera with like icons. Hero image for How to do Instagram Marketing blog.
Marketing

How To Be Successful With Instagram Marketing

Samantha Scott | Apr 5, 2021
Megaphone sending a WhatsApp Broadcast
Marketing

All You Need To Know About WhatsApp Broadcast

Ahmad Munawar | Apr 5, 2021
A blue boxing glove against a solid pink background. This guide will help you understand the concept of Competitive intelligence and how CI can benefit your business so you can fight off the competition.
Data Science

Competitive Intelligence: Always Know What Your Competitors Are Up To

Teodora Kuhanec | Mar 31, 2021
A solid yellow background with a tablet in the center. The tablet had various objects on top of it, such as a megaphone, magnifying glass, clipboard, and large bar chart. The objects could all be used by marketers analyzing big data to put together a data-driven marketing campaign.
Marketing

How Data-Driven Marketing Campaigns Work

Mike Simpson | Mar 30, 2021
A smartphone that has various objects like a pair of shoes, a suitcase, a credit card, and lipstick all flying out of the screen and into the real world. This image illustrates the growing shift toward online shopping, and in particular social commerce through platforms like Facebook Marketplace.
Marketing

How To Sell on Facebook Marketplace

Khalipha Ntloko | Mar 21, 2021
Picture of WhatsApp logos linked together
Marketing

How To Create And Use Whatsapp Ads

Ahmad Munawar | Feb 28, 2021
WhatsApp logo used for marketing
Marketing

WhatsApp and Messenger Apps as a Marketing Tool

Ahmad Munawar | Feb 26, 2021
black typewriter with the text of news on paper
PR & Communications

How To Create and Leverage Your Media Database in the Middle East

Khalipha Ntloko | Feb 26, 2021
Map pin connecting several red threads. Header image for planning a marketing strategy for 2021 blog post.
Marketing

How to Create a Successful Marketing Strategy for 2021

Samantha Scott | Feb 2, 2021
An image of a hand holding a seed that has sprouted. This image is the header for our blog about growth hacking for marketers.
Marketing

Growth Hacking for Marketers

Mike Simpson | Jan 7, 2021
Facebook search bar
Marketing

Facebook Management Guide: How to Create Organic Posts & Ads on Facebook

Khalipha Ntloko | Dec 1, 2020
green and orange background with a calendar in the foreground
Marketing

How to Create a Social Media Content Calendar

Paul-Louis Valat | Nov 27, 2020
arab woman wearing sunglasses standing against wooden wall
Marketing

The Rise of Influencer Marketing in the UAE and Saudi Arabia

Khalipha Ntloko | Nov 24, 2020
Marketing

Event Marketing Strategies and Best Practices

Perri Robinson | Nov 24, 2020
Marketing

3 Social Listening Use Cases for Pandemic Marketing

Melissa Woon | Nov 23, 2020
stacks of coins
PR & Communications

How Social Listening Can Help the Finance Industry

Khalipha Ntloko | Oct 28, 2020
people laughing and talking outside during daytime
Marketing

Lifestyle Marketing: How To Leverage Your Consumers' Lifestyle

Khalipha Ntloko | Oct 28, 2020
PR & Communications

PR Career Paths: 12 Skills You Need

Michelle Garrett | Oct 27, 2020
Hand holding phone featuring LinkedIn login page
Marketing

How to Build A Successful LinkedIn Marketing Strategy

Perri Robinson | Sep 29, 2020
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PR & Communications

10 examples of effective press releases + a template to download

Perri Robinson | Sep 24, 2020
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Marketing

Product Marketing: How To Sell a Product

Khalipha Ntloko | Sep 18, 2020
Facebook Messenger app icon on a phone
Marketing

10 Facebook Messenger Marketing Ideas

Perri Robinson | Aug 24, 2020
Image of white balloons with one red balloon flying away
Marketing

How to Create an Effective Market Positioning Strategy

Perri Robinson | Aug 12, 2020
photo of a glasses held in front of an open book
Marketing

An A-Z Dictionary of Marketing Terms and Definitions

TJ Kiely | Aug 4, 2020
PR & Communications

How to Use Video Storytelling Effectively in Times of Crisis

John Boitnott | Jul 21, 2020
mail boxes
PR & Communications

Why Your Organization Needs an Internal Company Newsletter

Allison Smith | Jul 20, 2020
A close up of hands working on an email marketing campaign.
Marketing

How to run a successful email marketing campaign

Perri Robinson | Jul 20, 2020
Marketing

How to Write the Perfect Professional Instagram Bio

Brian Peters | Jun 11, 2020
Marketing

Leveraging UGC In a Post-COVID World

Sarah Shoemaker | Jun 4, 2020
research tool
Marketing

How to Use Meltwater As a Research Tool

Becca Challis | May 26, 2020
PR & Communications

5 Questions to Ask Before Your Brand Joins a Conversation

Josh Ritchie | May 24, 2020
media mention
PR & Communications

How to Ensure You Never Miss a Media Mention

Perri Robinson | May 22, 2020
How to Optimise PR Measurement with PR Custom Scoring

How to Optimise PR Measurement with PR Custom Scoring

Perri Robinson | May 21, 2020
eng-0303-digital transformation strategy
Data Science

How to Kick Start a Digital Transformation Strategy

Perri Robinson | May 20, 2020
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Marketing

4 Brands Getting Content Marketing Right

Rachel Sullivan | May 19, 2020
PR firm - pr pitch - pr company
PR & Communications

How to Pitch Your Press Release to Journalists

Meltwater | May 19, 2020
eng-0505-blog-Analysing the Online Customer Journey
Marketing

Analysing the Online Customer Journey

Perri Robinson | May 19, 2020
horsehoe
Marketing

Calls to Action: 50 That Sell and 10 That Repel

Wesley Mathew | May 19, 2020
Millennials and Gen-Z on smart phone
Marketing

Marketing to Millennials & Gen-Z

Wesley Mathew | May 19, 2020
Brand love - brand sentiment hands forming heart
Marketing

How to Win Back Your Customers After a Bad Experience

Meltwater | May 18, 2020
PR & Communications

How to Manage a PR and Social Media Crisis in 10 Steps

Wesley Mathew | May 18, 2020
asian woman with smartphone influencer in front of red wall
Marketing

How to Quickly Spot Fake Influencers

Meltwater | May 18, 2020
people pointing their thumbs down with unhappy faces
PR & Communications

How Brands Should Apologize

Wesley Mathew | May 18, 2020
social media influencers to partner with
Marketing

Finding the Right Influencers to Partner with Your Brand

Meltwater | May 18, 2020
vulcano eruption comic
PR & Communications

6 top tips for writing a crisis statement

Wesley Mathew | May 18, 2020
man reading the newspaper
PR & Communications

Toolbox Tips: Everything You Need to Avoid & Plan for a PR Crisis

Wesley Mathew | May 18, 2020
brand strategy chess board
Marketing

Kim Kardashian Has 3 Things to Teach Us about Brand Strategy

Perri Robinson | May 10, 2020
PR agency working laptop hand gesture
PR & Communications

Best Practices for Working with a PR Agency

Meltwater | May 6, 2020
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PR & Communications

The Best Days and Times for PR Content

Meltwater | May 4, 2020
trend forecasting arrows
PR & Communications

How PR Pros Can Become Master Trend Forecasters

Meltwater | May 3, 2020
semantic seo google search engine
PR & Communications

How to Boost Your Next PR Campaign with Semantic SEO

Ivan Kreimer | May 3, 2020
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PR & Communications

Online Reputation Management: The Basics

Meltwater | May 3, 2020
Marketing

9 Keys to an Effective Content Marketing Strategy

Meltwater | May 1, 2020
event networking
PR & Communications

Make Your Presence Felt: The PR and Content Marketing Guide to Productive Events

Meltwater | Apr 13, 2020
PR & Communications

How brands have responded to COVID-19

Allison Smith | Apr 9, 2020
Designer working on his desk
Marketing

The Complete Guide to Creating Infographics for Non-Designers

Gretchen Heber | Mar 24, 2020
Team discussing items on a whiteboard
PR & Communications

5 Ways to Turbocharge Your PR With Media Monitoring

Meltwater | Mar 17, 2020
How to Appropriately Respond to Negative Reviews Online
Marketing

How to Appropriately Respond to Negative Reviews Online

Robert Cordray | Mar 17, 2020
Data-Driven PR Metrics in 4 Easy Steps
PR & Communications

Data-Driven PR Metrics in 4 Easy Steps

Leslie Nuccio | Mar 16, 2020
Facebook Likes
PR & Communications

How to Improve Engagement on Facebook

Alex DiRenzo | Mar 15, 2020
eng-032020-timely marketing message
Marketing

4 Ways to Ensure Your Marketing Message Is Timely

Gina Botti | Mar 13, 2020
tactics for customer experience crowd
PR & Communications

6 Tactics For Boosting Customer Experience

Hannah Williams | Mar 10, 2020
Smartphone Instagram feed
Marketing

Boost Your Influencer Marketing with Our Top 5 NGO Influencers

Perri Robinson | Mar 8, 2020
micro influencers
PR & Communications

Find and Leverage Micro-Influencers for a PR Boost

Michelle Garrett | Mar 8, 2020
Sponsored post
Marketing

When to Use Sponsored Content

Mandy Schluensen | Mar 6, 2020
Marketing

How to Leverage Facebook in Your B2B Public Relations

Wendy Marx | Mar 6, 2020
Man writing on a notepad while using the Meltwater platform on his laptop
Marketing

Infographic: Supercharge Your Marketing with Statistics

Jack Flynn | Mar 5, 2020
person on a laptop typing
PR & Communications

How to Use Black Friday to Your Business’ Advantage

Natalie Petersen | Mar 5, 2020
how to Measure PR ROI- Align KPIs to Business Goals
PR & Communications

How to Measure PR ROI: Align KPIs to Business Goals

Erika Heald | Mar 5, 2020
Creating a Flexible Brand Voice That Still Maintains Global Consistency
Marketing

How to Ensure your Flexible Brand Voice Keeps Global Consistency

Erika Heald | Mar 4, 2020
Post on social
PR & Communications

How Often Should You Post on Social Media?

Hannah Williams | Mar 3, 2020
brand credibility
Marketing

4 Steps Towards Building Brand Credibility

Perri Robinson | Mar 3, 2020
screenshot of the Instagram IGTV app icon
PR & Communications

How Brands are Using IGTV

Perri Robinson | Mar 2, 2020
PR & Communications

How a Business Can Create and Maintain a Good Reputation

Cormac Reynolds | Mar 2, 2020
PR budget
PR & Communications

Making a Case for More PR Budget

Michelle Garrett | Mar 2, 2020
Illustration of three men running on an inclined teal running track
PR & Communications

Why Every Business Needs PR While They Grow

Michelle Garrett | Mar 1, 2020
successful live stream
PR & Communications

8 Ways to Run a Successful Live Stream

Hannah Williams | Mar 1, 2020
Mobile first
Marketing

What Do We Actually Mean by ‘Mobile First’?

Jalda Otto | Mar 1, 2020
content visibility planets illustration
PR & Communications

10 Ways to Increase the Visibility of Your Online Content

Perri Robinson | Mar 1, 2020
PR recruitment
PR & Communications

The 5-Step Process That Will Transform Your PR Recruiting Efforts

Erika Heald | Mar 1, 2020
persuasion
Marketing

The 6 Principles of Persuasive Communication

Douglas Karr | Feb 28, 2020
pr strategy marketing strategy new year
Marketing

How to Create an Effective PR and Marketing Strategy for the New Year

Emily Sidley | Feb 24, 2020
b2b social media
PR & Communications

A Beginners Guide to Social Media for B2B Marketing Pros

Meltwater | Feb 18, 2020
lightbulb in the foreground with lightbulbs out of focus in the background
Marketing

Boost the Wow Factor of Your B2B Content Marketing with Visuals

Wendy Marx | Feb 18, 2020
burning newspaper
PR & Communications

5 Ways to Battle Fake News and Maintain Brand Integrity

Meltwater | Feb 18, 2020
hashtags on social
PR & Communications

#Winning: Using Hashtags to Amplify Your Brand

Steph Parker | Feb 16, 2020
PR job description and PR recruitment
PR & Communications

How to Draft a PR Job Description That Fits Your Brand

Erika Heald | Feb 13, 2020
click through rates likes smartphone
PR & Communications

10 Tips to Increase Link Click-Throughs on Social Media

Perri Robinson | Feb 12, 2020
Nurturing media relations
PR & Communications

How to Nurture Media Relationships for Better Outreach

Mandy Schluensen | Feb 10, 2020
Fake followers robot

What You Need to Know About Fake Followers

Natascha Thomson | Feb 10, 2020
PR & Communications

PR Campaign Tips: 10 Harmful Myths You Need to Avoid

Wendy Marx | Feb 10, 2020
Twitter customer service
PR & Communications

Using Twitter Lists for Better PR

Ambera Cruz | Feb 10, 2020
building trust pr executives man head in hands
PR & Communications

Rogue CEOs: Tips on Building Trust Between PR and Top Executives

Marla Cimini | Feb 9, 2020
PR & Communications

5 Ideas to Create Holiday PR Buzz

Michelle Garrett | Feb 7, 2020
Getting PR Traction with Facebook Distribution of Press Releases
PR & Communications

Get PR Traction by Distributing Press Releases on Facebook

Christine Oneto | Feb 5, 2020
Brand awareness
Marketing

5 Ways To Accurately Measure Your Brand Awareness

Philippa Dods | Feb 3, 2020
Data Science

Brand Reinvention: How You Know It’s Time to Rebrand

John Boitnott | Feb 3, 2020
Brand love - brand sentiment

Why we should all be analysing brand sentiment around our campaigns

Perri Robinson | Jan 30, 2020
KPI goal setting
PR & Communications

How-To: Setting KPIs for Your Team and Your Company

Jenny Stilwell | Jan 29, 2020