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The Meltwater Blog

A blue trophy, like the one you might win if Facebook or Twitter gave out an award for the best social media marketing campaign, is set against a blue background.

How to Create a Successful Marketing Campaign

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Marketing

6 Tactics For Optimizing Customer Experience

Hannah Williams | Oct 15, 2021
eng-0505-blog-Analysing the Online Customer Journey
Marketing

Analysing the Online Customer Journey

Perri Robinson | Oct 1, 2021
Two open laptops on a desk with two hands, writing on a piece of paper between the laptops. Two people are sharing ideas.
Marketing

How To Build an Effective Content Marketing Strategy [Content Calendar Template]

Jess Smith | Sep 30, 2021
A large telescope set against a light teal backdrop. The telescope is a visual metaphor for the process of monitoring brand mentions on the internet, which is known as brand monitoring.
PR & Communications

Brand Monitoring: How to Keep Track of Your Brand Mentions

TJ Kiely | Sep 1, 2021
A group of six small pink pencils and a large red pencil with a lightbulb on top of it. This image describes the process a writer or marketer may go through when developing content marketing ideas.
Marketing

How to Come Up with Ideas for Content Creation

Khalipha Ntloko | Aug 31, 2021
Customer loyalty is hard to achieve, and this image of a maze from above with a heart in the center perfectly represents the tireless journey marketers must embark on to achieve customer loyalty.
Marketing

How To Build & Maintain Customer Loyalty

TJ Kiely | Jul 12, 2021
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Marketing

Facebook Monitoring: How to Get The Best Facebook Page Analytics

Khalipha Ntloko | Jun 24, 2021
A bullseye dartboard with two pink darts next to it.
Marketing

How To Identify & Satisfy The 10 Most Common Customer Needs

TJ Kiely | Jun 14, 2021
5 stars on a blue background for facebook recommendations and reviews
Marketing

How to Leverage Facebook Recommendations for Your Business

Khalipha Ntloko | May 17, 2021
The universal icon for connection, which is represented by three dots connected by lines in the shape of an arrow. If you wanted to cross-post content across social media platforms, then you would likely click on this icon.
Marketing

The Ultimate Guide To Crossposting on Social Media

TJ Kiely | May 12, 2021
An illustrated image of a video play icon that appears as a red cube with a white triangle in the center. If you are marketing on YouTube, you want your subscribers to be clicking on this video icon player on the platform.
Marketing

10 Tips to Grow Subscribers on YouTube (The Organic Way)

Samantha Scott | May 3, 2021
How to create and manage a YouTube channel. Image with YouTube video on blue background showing video red play bar quarter way through
Marketing

How to Create & Manage a YouTube Channel

Samantha Scott | Apr 28, 2021
Three blue American dollar signs against a blue background. The dollar signs represent the revenue your marketing team could generate through Facebook lead ads.
Marketing

How to Use Facebook Lead Generation Ads

Khalipha Ntloko | Apr 25, 2021
Megaphone sending a WhatsApp Broadcast
Marketing

All You Need To Know About WhatsApp Broadcast

Ahmad Munawar | Apr 5, 2021
Pink 3D Instagram logo camera with like icons. Hero image for How to do Instagram Marketing blog.
Marketing

How To Be Successful With Instagram Marketing

Samantha Scott | Apr 5, 2021
A blue boxing glove against a solid pink background. This guide will help you understand the concept of Competitive intelligence and how CI can benefit your business so you can fight off the competition.
Data Science

Competitive Intelligence: Always Know What Your Competitors Are Up To

Teodora Kuhanec | Mar 31, 2021
A solid yellow background with a tablet in the center. The tablet had various objects on top of it, such as a megaphone, magnifying glass, clipboard, and large bar chart. The objects could all be used by marketers analyzing big data to put together a data-driven marketing campaign.
Marketing

How Data-Driven Marketing Campaigns Work

Mike Simpson | Mar 30, 2021
A smartphone that has various objects like a pair of shoes, a suitcase, a credit card, and lipstick all flying out of the screen and into the real world. This image illustrates the growing shift toward online shopping, and in particular social commerce through platforms like Facebook Marketplace.
Marketing

How To Sell on Facebook Marketplace

Khalipha Ntloko | Mar 21, 2021
Picture of WhatsApp logos linked together
Marketing

How To Create And Use Whatsapp Ads

Ahmad Munawar | Feb 28, 2021
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PR & Communications

How To Create and Leverage Your Media Database in the Middle East

Khalipha Ntloko | Feb 26, 2021
WhatsApp logo used for marketing
Marketing

WhatsApp and Messenger Apps as a Marketing Tool

Ahmad Munawar | Feb 26, 2021
Map pin connecting several red threads. Header image for planning a marketing strategy for 2021 blog post.
Marketing

How to Create a Successful Marketing Strategy for 2021

Samantha Scott | Feb 2, 2021
An image of a hand holding a seed that has sprouted. This image is the header for our blog about growth hacking for marketers.
Marketing

Growth Hacking for Marketers

Mike Simpson | Jan 7, 2021
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Marketing

How to Master Content Marketing in the Middle East

Khalipha Ntloko | Dec 14, 2020
Facebook search bar
Marketing

Facebook Management Guide: How to Create Organic Posts & Ads on Facebook

Khalipha Ntloko | Dec 1, 2020
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Marketing

How to Create a Social Media Content Calendar

Paul-Louis Valat | Nov 27, 2020
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Marketing

The Rise of Influencer Marketing in the UAE and Saudi Arabia

Khalipha Ntloko | Nov 24, 2020
Marketing

Event Marketing Strategies and Best Practices

Perri Robinson | Nov 24, 2020
A young man sitting on his laptop looking at a report on a paper on his table
Marketing

3 Social Listening Use Cases for Pandemic Marketing

Melissa Woon | Nov 23, 2020
people laughing and talking outside during daytime
Marketing

Lifestyle Marketing: How To Leverage Your Consumers' Lifestyle

Khalipha Ntloko | Oct 28, 2020
stacks of coins
PR & Communications

How Social Listening Can Help the Finance Industry

Khalipha Ntloko | Oct 28, 2020
Man in a cityscape with a satchel and suit.
PR & Communications

PR Career Paths: 12 Skills You Need

Michelle Garrett | Oct 27, 2020
Hand holding phone featuring LinkedIn login page
Marketing

How to Build A Successful LinkedIn Marketing Strategy

Perri Robinson | Sep 29, 2020
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PR & Communications

10 examples of effective press releases + a template to download

Perri Robinson | Sep 24, 2020
small health drinks with leaves for product marketing
Marketing

Product Marketing: How To Sell a Product

Khalipha Ntloko | Sep 18, 2020
Facebook Messenger app icon on a phone
Marketing

10 Facebook Messenger Marketing Ideas

Perri Robinson | Aug 24, 2020
Image of white balloons with one red balloon flying away
Marketing

How to Create an Effective Market Positioning Strategy

Perri Robinson | Aug 12, 2020
photo of a colorful makeup palette with a black background
Marketing

What Is Omnichannel Marketing?

John Boitnott | Aug 5, 2020
photo of a glasses held in front of an open book
Marketing

An A-Z Dictionary of Marketing Terms and Definitions

TJ Kiely | Aug 4, 2020
Woman's hand holding a camera like a gun over a blue background.
PR & Communications

How to Use Video Storytelling Effectively in Times of Crisis

John Boitnott | Jul 21, 2020
Slightly open pink envelope on light pink background. Header image for blog post: why you need an internal newsletter
PR & Communications

Why Your Organization Needs an Internal Company Newsletter

Allison Smith | Jul 20, 2020
A close up of hands working on an email marketing campaign.
Marketing

How to run a successful email marketing campaign

Perri Robinson | Jul 20, 2020
Woman logging into Instagram on her phone. Computer screen in the background.
Marketing

How to Write the Perfect Professional Instagram Bio

Brian Peters | Jun 11, 2020
Marketing

Leveraging UGC In a Post-COVID World

Sarah Shoemaker | Jun 4, 2020
research tool
Marketing

How to Use Meltwater As a Research Tool

Becca Challis | May 26, 2020
PR & Communications

5 Questions to Ask Before Your Brand Joins a Conversation

Josh Ritchie | May 24, 2020
media mention
PR & Communications

How to Ensure You Never Miss a Media Mention

Perri Robinson | May 22, 2020
How to Optimise PR Measurement with PR Custom Scoring

How to Optimise PR Measurement with PR Custom Scoring

Perri Robinson | May 21, 2020
eng-0303-digital transformation strategy
Data Science

How to Kick Start a Digital Transformation Strategy

Perri Robinson | May 20, 2020
Person holding pad of paper and pen. Here's how to pitch a press release.
PR & Communications

How to Pitch Your Press Release to Journalists

Meltwater | May 19, 2020
hands typing into laptop
Marketing

4 Brands Getting Content Marketing Right

Rachel Sullivan | May 19, 2020
horsehoe
Marketing

Calls to Action: 50 That Sell and 10 That Repel

Wesley Mathew | May 19, 2020
Millennials and Gen-Z on smart phone
Marketing

Marketing to Millennials & Gen-Z

Wesley Mathew | May 19, 2020
A pink model of an ATM machine next to a pink model bench
Marketing

How to Win Back Your Customers After a Bad Experience

Meltwater | May 18, 2020
man reading the newspaper
PR & Communications

Toolbox Tips: Everything You Need to Avoid & Plan for a PR Crisis

Wesley Mathew | May 18, 2020
Large balloon hovering over a pushpin. Blog post image for how to manage a PR and social media crisis
PR & Communications

How to Manage a PR and Social Media Crisis in 10 Steps

Wesley Mathew | May 18, 2020
Two bandaids forming a cross shape. Tips for writing a crisis statement blog post
PR & Communications

6 Top Tips for Writing a Crisis Statement

Wesley Mathew | May 18, 2020
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Marketing

How to Quickly Spot Fake Influencers

Meltwater | May 18, 2020
people pointing their thumbs down with unhappy faces
PR & Communications

How Brands Should Apologize

Wesley Mathew | May 18, 2020
social media influencers to partner with
Marketing

Finding the Right Influencers to Partner with Your Brand

Meltwater | May 18, 2020
brand strategy chess board
Marketing

Kim Kardashian Has 3 Things to Teach Us about Brand Strategy

Perri Robinson | May 10, 2020
PR agency working laptop hand gesture
PR & Communications

Best Practices for Working with a PR Agency

Meltwater | May 6, 2020
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PR & Communications

The Best Days and Times for PR Content

Meltwater | May 4, 2020
A heart on a chain
PR & Communications

Online Reputation Management: The Basics

Meltwater | May 3, 2020
trend forecasting arrows
PR & Communications

How PR Pros Can Become Master Trend Forecasters

Meltwater | May 3, 2020
semantic seo google search engine
PR & Communications

How to Boost Your Next PR Campaign with Semantic SEO

Ivan Kreimer | May 3, 2020
event networking
PR & Communications

Make Your Presence Felt: The PR and Content Marketing Guide to Productive Events

Meltwater | Apr 13, 2020
PR & Communications

How brands have responded to COVID-19

Allison Smith | Apr 9, 2020
Designer working on his desk
Marketing

The Complete Guide to Creating Infographics for Non-Designers

Gretchen Heber | Mar 24, 2020
Team discussing items on a whiteboard
PR & Communications

5 Ways to Turbocharge Your PR With Media Monitoring

Meltwater | Mar 17, 2020
How to Appropriately Respond to Negative Reviews Online
Marketing

How to Appropriately Respond to Negative Reviews Online

Robert Cordray | Mar 17, 2020
Data-Driven PR Metrics in 4 Easy Steps
PR & Communications

Data-Driven PR Metrics in 4 Easy Steps

Leslie Nuccio | Mar 16, 2020
Facebook Likes
PR & Communications

How to Improve Engagement on Facebook

Alex DiRenzo | Mar 15, 2020
eng-032020-timely marketing message
Marketing

4 Ways to Ensure Your Marketing Message Is Timely

Gina Botti | Mar 13, 2020
micro influencers
PR & Communications

Find and Leverage Micro-Influencers for a PR Boost

Michelle Garrett | Mar 8, 2020
Smartphone Instagram feed
Marketing

Boost Your Influencer Marketing with Our Top 5 NGO Influencers

Perri Robinson | Mar 8, 2020
Marketing

How to Leverage Facebook in Your B2B Public Relations

Wendy Marx | Mar 6, 2020
Sponsored post
Marketing

When to Use Sponsored Content

Mandy Schluensen | Mar 6, 2020
Man writing on a notepad while using the Meltwater platform on his laptop
Marketing

Infographic: Supercharge Your Marketing with Statistics

Jack Flynn | Mar 5, 2020
how to Measure PR ROI- Align KPIs to Business Goals
PR & Communications

How to Measure PR ROI: Align KPIs to Business Goals

Erika Heald | Mar 5, 2020
person on a laptop typing
PR & Communications

How to Use Black Friday to Your Business’ Advantage

Natalie Petersen | Mar 5, 2020
Creating a Flexible Brand Voice That Still Maintains Global Consistency
Marketing

How to Ensure your Flexible Brand Voice Keeps Global Consistency

Erika Heald | Mar 4, 2020
brand credibility
Marketing

4 Steps Towards Building Brand Credibility

Perri Robinson | Mar 3, 2020
Post on social
PR & Communications

How Often Should You Post on Social Media?

Hannah Williams | Mar 3, 2020
PR budget
PR & Communications

Making a Case for More PR Budget

Michelle Garrett | Mar 2, 2020
screenshot of the Instagram IGTV app icon
PR & Communications

How Brands are Using IGTV

Kerri Rogers | Mar 2, 2020
Red floating hearts over geometric shapes. Creating and maintaining a positive brand reputation blog post
PR & Communications

How a Business Can Create and Maintain a Good Reputation

Cormac Reynolds | Mar 2, 2020
Illustration of three men running on an inclined teal running track
PR & Communications

Why Every Business Needs PR While They Grow

Michelle Garrett | Mar 1, 2020
PR recruitment
PR & Communications

The 5-Step Process That Will Transform Your PR Recruiting Efforts

Erika Heald | Mar 1, 2020
successful live stream
PR & Communications

8 Ways to Run a Successful Live Stream

Hannah Williams | Mar 1, 2020
Mobile first
Marketing

What Do We Actually Mean by ‘Mobile First’?

Jalda Otto | Mar 1, 2020
content visibility planets illustration
PR & Communications

10 Ways to Increase the Visibility of Your Online Content

Perri Robinson | Mar 1, 2020
persuasion
Marketing

The 6 Principles of Persuasive Communication

Douglas Karr | Feb 28, 2020
pr strategy marketing strategy new year
Marketing

How to Create an Effective PR and Marketing Strategy for the New Year

Emily Sidley | Feb 24, 2020
burning newspaper
PR & Communications

5 Ways to Battle Fake News and Maintain Brand Integrity

Meltwater | Feb 18, 2020
lightbulb in the foreground with lightbulbs out of focus in the background
Marketing

Boost the Wow Factor of Your B2B Content Marketing with Visuals

Wendy Marx | Feb 18, 2020
hashtags on social
PR & Communications

#Winning: Using Hashtags to Amplify Your Brand

Steph Parker | Feb 16, 2020
PR job description and PR recruitment
PR & Communications

How to Draft a PR Job Description That Fits Your Brand

Erika Heald | Feb 13, 2020
click through rates likes smartphone
PR & Communications

10 Tips to Increase Link Click-Throughs on Social Media

Perri Robinson | Feb 12, 2020
Boy talking and a speech bubble with a dragon in it.
PR & Communications

PR Campaign Tips: 10 Harmful Myths You Need to Avoid

Wendy Marx | Feb 10, 2020