The Meltwater Blog

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How to Create a PR Strategy in 2023

Editor's Pick

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The Top 21 Social Media Monitoring Tools for 2023

Popular

Three circular objects, increasing in size. Ultimate 2023 guide to social media image sizes

Full Guide to Social Media Image Sizes for 2023

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10 Examples of Effective Press Releases [+ Free Template]

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7 of the Best Social Media Marketing Examples in 2021

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Marketing

How To Measure & Analyse Media Coverage

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Marketing

How to Create an Effective Market Positioning Strategy

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Marketing

How to Create & Manage a YouTube Channel

There is a goal to every customer journey and this image of a giant map pin symbolizes that goal point.

Marketing

Customer Journey Guide: Why and How to Create a Customer Journey Map

PR & Communications

14 Proven PR KPIs That Matter and How to Track Them

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Data Science

How Sales Intelligence Can Help You Grow Your Business

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Marketing

How to Create a Successful Marketing Strategy for 2023

Illustration of two megaphones amplifying a press release on a podium. 10 examples of great press releases.

PR & Communications

10 Examples of Effective Press Releases [+ Free Template]

Marketing

How To Get Verified on TikTok — Get the Blue Tick

Marketing

How to Quickly Spot Fake Influencers

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PR & Communications

Ultimate Guide to Livestreams for Brands

Illustration of a phone on a light green background with like, comment, and email symbols. Finding the best influencers blog post

Marketing

How to Find the Right Influencers to Partner with Your Brand

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Marketing

Facebook Monitoring: How to Get The Best Facebook Page Analytics

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Marketing

A Marketer’s Guide to Using Social Media for Lead Generation

Marketing

Facebook Management Guide: How to Create Organic Posts & Ads on Facebook

Image of a content calendar with a clock and post copy symbol. Building an effective content strategy blog post

Marketing

How To Build an Effective Content Marketing Strategy [Content Calendar Template]

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PR & Communications

Crisis Management Guide: How to Manage a PR Crisis in 5 Steps

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PR & Communications

How to Pitch Your Press Release to Journalists

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PR & Communications

How to Conduct a Media Impact Analysis

Marketing

Instagram Video: How to Use IGTV for Your Social Media Strategy

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Marketing

How to Create an Infographic [for Non-Designers]

This image depicts a keyboard with pink keys and a pink search bar hovering above. The image is being used to describe the process a customer begins with when researching products, and this blog on How to Write SEO Optimized Content can help get your content seen by your customers during this research.

Marketing

How to Write SEO Optimized Content

A graph of stars set against a purple background. Giving something a 5-star review is an indication of quality and can boost a businesses reputation, which is why this image is being used for a blog on How a Business Can Create and Maintain a Good Reputation

PR & Communications

Business Reputation Management: How to Create and Maintain a Good Reputation

Slightly open pink envelope on light pink background. Header image for blog post: why you need an internal newsletter

PR & Communications

Why Your Organization Needs an Internal Company Newsletter

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Marketing

How To Create Media Monitoring Analysis Reports

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Marketing

How To Use Meltwater As A Research Tool: Agency Edition

A blue boxing glove against a solid pink background. This guide will help you understand the concept of Competitive intelligence and how CI can benefit your business so you can fight off the competition.

Data Science

Competitive Intelligence: Always Know What Your Competitors Are Up To

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Marketing

6 Tactics For Optimizing Customer Experience

Customer loyalty is hard to achieve, and this image of a maze from above with a heart in the center perfectly represents the tireless journey marketers must embark on to achieve customer loyalty.

Marketing

How To Build & Maintain Customer Loyalty

PR & Communications

Brand Monitoring: How to Keep Track of Your Brand Mentions

A group of six small pink pencils and a large red pencil with a lightbulb on top of it. This image describes the process a writer or marketer may go through when developing content marketing ideas.

Marketing

How to Come Up with Ideas for Content Creation

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Marketing

How To Identify & Satisfy The 10 Most Common Customer Needs

5 stars on a blue background for facebook recommendations and reviews

Marketing

How to Leverage Facebook Recommendations for Your Business

The universal icon for connection, which is represented by three dots connected by lines in the shape of an arrow. If you wanted to cross-post content across social media platforms, then you would likely click on this icon.

Marketing

The Ultimate Guide To Crossposting on Social Media

An illustrated image of a video play icon that appears as a red cube with a white triangle in the center. If you are marketing on YouTube, you want your subscribers to be clicking on this video icon player on the platform.

Marketing

10 Tips to Grow Subscribers on YouTube (The Organic Way)

Three blue American dollar signs against a blue background. The dollar signs represent the revenue your marketing team could generate through Facebook lead ads.

Marketing

How to Use Facebook Lead Generation Ads

A blue trophy, like the one you might win if Facebook or Twitter gave out an award for the best social media marketing campaign, is set against a blue background.

Marketing

How to Create a Successful Marketing Campaign

Marketing

How To Be Successful With Instagram Marketing

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Marketing

All You Need To Know About WhatsApp Broadcast

A solid yellow background with a tablet in the center. The tablet had various objects on top of it, such as a megaphone, magnifying glass, clipboard, and large bar chart. The objects could all be used by marketers analyzing big data to put together a data-driven marketing campaign.

Marketing

How Data-Driven Marketing Campaigns Work

A smartphone that has various objects like a pair of shoes, a suitcase, a credit card, and lipstick all flying out of the screen and into the real world. This image illustrates the growing shift toward online shopping, and in particular social commerce through platforms like Facebook Marketplace.

Marketing

How To Sell on Facebook Marketplace

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Marketing

How To Create And Use Whatsapp Ads

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PR & Communications

How To Create and Leverage Your Media Database in the Middle East

Marketing

WhatsApp and Messenger Apps as a Marketing Tool

An image of a hand holding a seed that has sprouted. This image is the header for our blog about growth hacking for marketers.

Marketing

Growth Hacking for Marketers

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Marketing

How to Master Content Marketing in the Middle East

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Marketing

How to Create a Social Media Content Calendar

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Marketing

The Rise of Influencer Marketing in the UAE and Saudi Arabia

Marketing

Event Marketing Strategies and Best Practices

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Marketing

3 Social Listening Use Cases for Pandemic Marketing

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PR & Communications

How Social Listening Can Help the Finance Industry

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Marketing

Lifestyle Marketing: How To Leverage Your Consumers' Lifestyle

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PR & Communications

PR Career Paths: 12 Skills You Need

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Marketing

How to Build A Successful LinkedIn Marketing Strategy

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Marketing

Product Marketing: How To Sell a Product

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Marketing

10 Facebook Messenger Marketing Ideas

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Marketing

What Is Omnichannel Marketing?

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Marketing

An A-Z Dictionary of Marketing Terms and Definitions

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PR & Communications

How to Use Video Storytelling Effectively in Times of Crisis

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Marketing

How to run a successful email marketing campaign

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Marketing

How to Write the Perfect Professional Instagram Bio

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Marketing

Leveraging UGC In a Post-COVID World

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Marketing

How to Use Meltwater As a Research Tool

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PR & Communications

5 Questions to Ask Before Your Brand Joins a Conversation

media mention

PR & Communications

How to Ensure You Never Miss a Media Mention

How to Optimise PR Measurement with PR Custom Scoring

How to Optimise PR Measurement with PR Custom Scoring

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Data Science

How to Kick Start a Digital Transformation Strategy

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Marketing

Marketing to Millennials & Gen-Z

horsehoe

Marketing

Calls to Action: 50 That Sell and 10 That Repel

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Marketing

4 Brands Getting Content Marketing Right

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PR & Communications

6 Top Tips for Writing a Crisis Statement

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Marketing

How to Win Back Your Customers After a Bad Experience

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PR & Communications

How Brands Should Apologize

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PR & Communications

Toolbox Tips: Everything You Need to Avoid & Plan for a PR Crisis

Marketing

Kim Kardashian Has 3 Things to Teach Us about Brand Strategy

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PR & Communications

Best Practices for Working with a PR Agency

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PR & Communications

The Best Days and Times for PR Content

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PR & Communications

How to Boost Your Next PR Campaign with Semantic SEO

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PR & Communications

How PR Pros Can Become Master Trend Forecasters

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PR & Communications

Online Reputation Management: The Basics

event networking

PR & Communications

Make Your Presence Felt: The PR and Content Marketing Guide to Productive Events

PR & Communications

How brands have responded to COVID-19

How to Appropriately Respond to Negative Reviews Online

Marketing

How to Appropriately Respond to Negative Reviews Online

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PR & Communications

5 Ways to Turbocharge Your PR With Media Monitoring

Data-Driven PR Metrics in 4 Easy Steps

PR & Communications

Data-Driven PR Metrics in 4 Easy Steps

PR & Communications

How to Improve Engagement on Facebook

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Marketing

4 Ways to Ensure Your Marketing Message Is Timely

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Marketing

Boost Your Influencer Marketing with Our Top 5 NGO Influencers

Sponsored post

Marketing

When to Use Sponsored Content

Marketing

How to Leverage Facebook in Your B2B Public Relations

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PR & Communications

How to Use Black Friday to Your Business’ Advantage

how to Measure PR ROI- Align KPIs to Business Goals

PR & Communications

How to Measure PR ROI: Align KPIs to Business Goals

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Marketing

Infographic: Supercharge Your Marketing with Statistics

Marketing

How to Ensure your Flexible Brand Voice Keeps Global Consistency

Marketing

4 Steps Towards Building Brand Credibility

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PR & Communications

Making a Case for More PR Budget

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PR & Communications

How Brands are Using IGTV

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PR & Communications

Why Every Business Needs PR While They Grow

PR recruitment

PR & Communications

The 5-Step Process That Will Transform Your PR Recruiting Efforts

Mobile first

Marketing

What Do We Actually Mean by ‘Mobile First’?

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