The Meltwater Blog

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How to Create a Successful Marketing Campaign

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Customer loyalty is hard to achieve, and this image of a maze from above with a heart in the center perfectly represents the tireless journey marketers must embark on to achieve customer loyalty.

Marketing

How To Build & Maintain Customer Loyalty

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Marketing

Facebook Monitoring: How to Get The Best Facebook Page Analytics

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Marketing

How To Identify & Satisfy The 10 Most Common Customer Needs

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Marketing

How to Leverage Facebook Recommendations for Your Business

The universal icon for connection, which is represented by three dots connected by lines in the shape of an arrow. If you wanted to cross-post content across social media platforms, then you would likely click on this icon.

Marketing

The Ultimate Guide To Crossposting on Social Media

An illustrated image of a video play icon that appears as a red cube with a white triangle in the center. If you are marketing on YouTube, you want your subscribers to be clicking on this video icon player on the platform.

Marketing

10 Tips to Grow Subscribers on YouTube (The Organic Way)

How to create and manage a YouTube channel. Image with YouTube video on blue background showing video red play bar quarter way through

Marketing

How to Create & Manage a YouTube Channel

Three blue American dollar signs against a blue background. The dollar signs represent the revenue your marketing team could generate through Facebook lead ads.

Marketing

How to Use Facebook Lead Generation Ads

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Marketing

All You Need To Know About WhatsApp Broadcast

Marketing

How To Be Successful With Instagram Marketing

A blue boxing glove against a solid pink background. This guide will help you understand the concept of Competitive intelligence and how CI can benefit your business so you can fight off the competition.

Data Science

Competitive Intelligence: Always Know What Your Competitors Are Up To

A solid yellow background with a tablet in the center. The tablet had various objects on top of it, such as a megaphone, magnifying glass, clipboard, and large bar chart. The objects could all be used by marketers analyzing big data to put together a data-driven marketing campaign.

Marketing

How Data-Driven Marketing Campaigns Work

A smartphone that has various objects like a pair of shoes, a suitcase, a credit card, and lipstick all flying out of the screen and into the real world. This image illustrates the growing shift toward online shopping, and in particular social commerce through platforms like Facebook Marketplace.

Marketing

How To Sell on Facebook Marketplace

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Marketing

How To Create And Use Whatsapp Ads

Marketing

WhatsApp and Messenger Apps as a Marketing Tool

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PR & Communications

How To Create and Leverage Your Media Database in the Middle East

Map pin connecting several red threads. Header image for planning a marketing strategy for 2021 blog post.

Marketing

How to Create a Successful Marketing Strategy for 2021

An image of a hand holding a seed that has sprouted. This image is the header for our blog about growth hacking for marketers.

Marketing

Growth Hacking for Marketers

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Marketing

Facebook Management Guide: How to Create Organic Posts & Ads on Facebook

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Marketing

How to Create a Social Media Content Calendar

Marketing

Event Marketing Strategies and Best Practices

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Marketing

The Rise of Influencer Marketing in the UAE and Saudi Arabia

Marketing

3 Social Listening Use Cases for Pandemic Marketing

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Marketing

Lifestyle Marketing: How To Leverage Your Consumers' Lifestyle

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PR & Communications

How Social Listening Can Help the Finance Industry

PR & Communications

PR Career Paths: 12 Skills You Need

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Marketing

How to Build A Successful LinkedIn Marketing Strategy

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PR & Communications

10 examples of effective press releases + a template to download

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Marketing

Product Marketing: How To Sell a Product

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Marketing

10 Facebook Messenger Marketing Ideas

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Marketing

How to Create an Effective Market Positioning Strategy

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Marketing

An A-Z Dictionary of Marketing Terms and Definitions

PR & Communications

How to Use Video Storytelling Effectively in Times of Crisis

A close up of hands working on an email marketing campaign.

Marketing

How to run a successful email marketing campaign

Slightly open pink envelope on light pink background. Header image for blog post: why you need an internal newsletter

PR & Communications

Why Your Organization Needs an Internal Company Newsletter

Marketing

How to Write the Perfect Professional Instagram Bio

Marketing

Leveraging UGC In a Post-COVID World

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Marketing

How to Use Meltwater As a Research Tool

PR & Communications

5 Questions to Ask Before Your Brand Joins a Conversation

media mention

PR & Communications

How to Ensure You Never Miss a Media Mention

How to Optimise PR Measurement with PR Custom Scoring

How to Optimise PR Measurement with PR Custom Scoring

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Data Science

How to Kick Start a Digital Transformation Strategy

Person holding pad of paper and pen. Here's how to pitch a press release.

PR & Communications

How to Pitch Your Press Release to Journalists

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Marketing

4 Brands Getting Content Marketing Right

eng-0505-blog-Analysing the Online Customer Journey

Marketing

Analysing the Online Customer Journey

horsehoe

Marketing

Calls to Action: 50 That Sell and 10 That Repel

Millennials and Gen-Z on smart phone

Marketing

Marketing to Millennials & Gen-Z

Two bandaids forming a cross shape. Tips for writing a crisis statement blog post

PR & Communications

6 Top Tips for Writing a Crisis Statement

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PR & Communications

Toolbox Tips: Everything You Need to Avoid & Plan for a PR Crisis

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PR & Communications

How to Manage a PR and Social Media Crisis in 10 Steps

Marketing

How to Win Back Your Customers After a Bad Experience

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Marketing

How to Quickly Spot Fake Influencers

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PR & Communications

How Brands Should Apologize

social media influencers to partner with

Marketing

Finding the Right Influencers to Partner with Your Brand

Marketing

Kim Kardashian Has 3 Things to Teach Us about Brand Strategy

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PR & Communications

Best Practices for Working with a PR Agency

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PR & Communications

The Best Days and Times for PR Content

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PR & Communications

How PR Pros Can Become Master Trend Forecasters

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PR & Communications

How to Boost Your Next PR Campaign with Semantic SEO

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PR & Communications

Online Reputation Management: The Basics

Marketing

9 Keys to an Effective Content Marketing Strategy

event networking

PR & Communications

Make Your Presence Felt: The PR and Content Marketing Guide to Productive Events

PR & Communications

How brands have responded to COVID-19

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Marketing

The Complete Guide to Creating Infographics for Non-Designers

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PR & Communications

5 Ways to Turbocharge Your PR With Media Monitoring

How to Appropriately Respond to Negative Reviews Online

Marketing

How to Appropriately Respond to Negative Reviews Online

Data-Driven PR Metrics in 4 Easy Steps

PR & Communications

Data-Driven PR Metrics in 4 Easy Steps

PR & Communications

How to Improve Engagement on Facebook

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Marketing

4 Ways to Ensure Your Marketing Message Is Timely

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PR & Communications

6 Tactics For Boosting Customer Experience

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Marketing

Boost Your Influencer Marketing with Our Top 5 NGO Influencers

micro influencers

PR & Communications

Find and Leverage Micro-Influencers for a PR Boost

Sponsored post

Marketing

When to Use Sponsored Content

Marketing

How to Leverage Facebook in Your B2B Public Relations

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Marketing

Infographic: Supercharge Your Marketing with Statistics

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PR & Communications

How to Use Black Friday to Your Business’ Advantage

how to Measure PR ROI- Align KPIs to Business Goals

PR & Communications

How to Measure PR ROI: Align KPIs to Business Goals

Marketing

How to Ensure your Flexible Brand Voice Keeps Global Consistency

Marketing

4 Steps Towards Building Brand Credibility

PR & Communications

How Often Should You Post on Social Media?

PR & Communications

How a Business Can Create and Maintain a Good Reputation

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PR & Communications

How Brands are Using IGTV

PR budget

PR & Communications

Making a Case for More PR Budget

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PR & Communications

Why Every Business Needs PR While They Grow

successful live stream

PR & Communications

8 Ways to Run a Successful Live Stream

Mobile first

Marketing

What Do We Actually Mean by ‘Mobile First’?

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PR & Communications

10 Ways to Increase the Visibility of Your Online Content

PR recruitment

PR & Communications

The 5-Step Process That Will Transform Your PR Recruiting Efforts

persuasion

Marketing

The 6 Principles of Persuasive Communication

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Marketing

How to Create an Effective PR and Marketing Strategy for the New Year

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Marketing

Boost the Wow Factor of Your B2B Content Marketing with Visuals

burning newspaper

PR & Communications

5 Ways to Battle Fake News and Maintain Brand Integrity

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PR & Communications

#Winning: Using Hashtags to Amplify Your Brand

PR job description and PR recruitment

PR & Communications

How to Draft a PR Job Description That Fits Your Brand

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PR & Communications

10 Tips to Increase Link Click-Throughs on Social Media

Nurturing media relations

PR & Communications

How to Nurture Media Relationships for Better Outreach

Fake followers robot

What You Need to Know About Fake Followers

PR & Communications

PR Campaign Tips: 10 Harmful Myths You Need to Avoid

Twitter customer service

PR & Communications

Using Twitter Lists for Better PR

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PR & Communications

Rogue CEOs: Tips on Building Trust Between PR and Top Executives

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