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The Meltwater Blog

How-To

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Marketing

How to Write the Perfect Professional Instagram Bio

Brian Peters | Jun 11, 2020
Marketing

Leveraging UGC In a Post-COVID World

Sarah Shoemaker | Jun 4, 2020
research tool
Marketing

How to Use Meltwater As a Research Tool

Becca Challis | May 26, 2020
PR & Communications

5 Questions to Ask Before Your Brand Joins a Conversation

Josh Ritchie | May 24, 2020
media mention
PR & Communications

How to Ensure You Never Miss a Media Mention

Perri Robinson | May 22, 2020
How to Optimise PR Measurement with PR Custom Scoring

How to Optimise PR Measurement with PR Custom Scoring

Perri Robinson | May 21, 2020
eng-0303-digital transformation strategy
Data Science

How to Kick Start a Digital Transformation Strategy

Perri Robinson | May 20, 2020
hands typing into laptop
Marketing

4 Brands Getting Content Marketing Right

Rachel Sullivan | May 19, 2020
PR firm - pr pitch - pr company
PR & Communications

How to Pitch Your Press Release to Journalists

Meltwater | May 19, 2020
eng-0505-blog-Analysing the Online Customer Journey
Marketing

Analysing the Online Customer Journey

Perri Robinson | May 19, 2020
digital city
Data Science

Why your PR & Marketing Data Needs a Single Source of Truth (& How to Achieve It)

Perri Robinson | May 19, 2020
horsehoe
Marketing

Calls to Action: 50 That Sell and 10 That Repel

Wesley Mathew | May 19, 2020
Millennials and Gen-Z on smart phone
Marketing

Marketing to Millennials & Gen-Z

Wesley Mathew | May 19, 2020
vulcano eruption comic
PR & Communications

6 top tips for writing a crisis statement

Wesley Mathew | May 18, 2020
PR & Communications

How to Manage a PR and Social Media Crisis in 10 Steps

Wesley Mathew | May 18, 2020
PR & Communications

How Brands Should Apologize

Wesley Mathew | May 18, 2020
man reading the newspaper
PR & Communications

Toolbox Tips: Everything You Need to Avoid & Plan for a PR Crisis

Wesley Mathew | May 18, 2020
asian woman with smartphone influencer in front of red wall
Marketing

How to Spot Fake Influencers

Meltwater | May 18, 2020
social media influencers to partner with
Marketing

Finding the Right Influencers to Partner with Your Brand

Meltwater | May 18, 2020
Brand love - brand sentiment hands forming heart
Marketing

How to Win Back Your Customers After a Bad Experience

Meltwater | May 18, 2020
brand strategy chess board
Marketing

Kim Kardashian Has 3 Things to Teach Us about Brand Strategy

Perri Robinson | May 10, 2020
PR agency working laptop hand gesture
PR & Communications

Best Practices for Working with a PR Agency

Meltwater | May 6, 2020
best date and time man looking at his digital watch
PR & Communications

The Best Days and Times for PR Content

Meltwater | May 4, 2020
semantic seo google search engine
PR & Communications

How to Boost Your Next PR Campaign with Semantic SEO

Ivan Kreimer | May 3, 2020
reputation management mind mapping with post its
PR & Communications

Online Reputation Management: The Basics

Meltwater | May 3, 2020
trend forecasting arrows
PR & Communications

How PR Pros Can Become Master Trend Forecasters

Meltwater | May 3, 2020
Marketing

9 Keys to an Effective Content Marketing Strategy

Meltwater | May 1, 2020
PR & Communications

How to Write More Effective Press Releases with 6 Examples

Michelle Garrett | Apr 14, 2020
event networking
PR & Communications

Make Your Presence Felt: The PR and Content Marketing Guide to Productive Events

Meltwater | Apr 13, 2020
PR & Communications

How brands have responded to COVID-19

Allison Smith | Apr 9, 2020
Designer working on his desk
Marketing

The Complete Guide to Creating Infographics for Non-Designers

Gretchen Heber | Mar 24, 2020
PR & Communications

5 Ways to Turbocharge Your PR With Media Monitoring

Meltwater | Mar 17, 2020
How to Appropriately Respond to Negative Reviews Online
Marketing

How to Appropriately Respond to Negative Reviews Online

Robert Cordray | Mar 17, 2020
Data-Driven PR Metrics in 4 Easy Steps
PR & Communications

Data-Driven PR Metrics in 4 Easy Steps

Leslie Nuccio | Mar 16, 2020
Facebook Likes
PR & Communications

How to Improve Engagement on Facebook

Alex DiRenzo | Mar 15, 2020
eng-032020-timely marketing message
Marketing

4 Ways to Ensure Your Marketing Message Is Timely

Gina Botti | Mar 13, 2020
Marketing

To Be Successful on Instagram, You Need Two Things

Philippa Dods | Mar 13, 2020
tactics for customer experience crowd
PR & Communications

6 Tactics For Boosting Customer Experience

Hannah Williams | Mar 10, 2020
PR & Communications

PR Career Paths: Top Skills for Communications Grads

Michelle Garrett | Mar 8, 2020
micro influencers
PR & Communications

Find and Leverage Micro-Influencers for a PR Boost

Michelle Garrett | Mar 8, 2020
Smartphone Instagram feed
Marketing

Boost Your Influencer Marketing with Our Top 5 NGO Influencers

Perri Robinson | Mar 8, 2020
Marketing

How to Leverage Facebook in Your B2B Public Relations

Wendy Marx | Mar 6, 2020
Sponsored post
Marketing

When to Use Sponsored Content

Mandy Schluensen | Mar 6, 2020
Marketing

Infographic: Supercharge Your Marketing with Statistics

Jack Flynn | Mar 5, 2020
how to Measure PR ROI- Align KPIs to Business Goals
PR & Communications

How to Measure PR ROI: Align KPIs to Business Goals

Erika Heald | Mar 5, 2020
Creating a Flexible Brand Voice That Still Maintains Global Consistency
Marketing

Creating a Flexible Brand Voice That Still Maintains Global Consistency

Erika Heald | Mar 4, 2020
brand credibility
Marketing

4 Steps Towards Building Brand Credibility

Perri Robinson | Mar 3, 2020
Post on social
PR & Communications

How Often Should You Post on Social Media?

Hannah Williams | Mar 3, 2020
PR & Communications

How a Business Can Create and Maintain a Good Reputation

Cormac Reynolds | Mar 2, 2020
PR budget
PR & Communications

Making a Case for More PR Budget

Michelle Garrett | Mar 2, 2020
IGTV
PR & Communications

How Brands are Utilising IGTV, Instagram’s New Long-Form Video Platform

Perri Robinson | Mar 2, 2020
PR & Communications

Why Every Business Needs PR While They Grow

Michelle Garrett | Mar 1, 2020
PR recruitment
PR & Communications

The 5-Step Process That Will Transform Your PR Recruiting Efforts

Erika Heald | Mar 1, 2020
Mobile first
Marketing

What Do We Actually Mean by ‘Mobile First’?

Jalda Otto | Mar 1, 2020
content visibility planets illustration
PR & Communications

10 Ways to Increase the Visibility of Your Online Content

Perri Robinson | Mar 1, 2020
successful live stream
PR & Communications

8 Ways to Run a Successful Live Stream

Hannah Williams | Mar 1, 2020
persuasion
Marketing

The 6 Principles of Persuasive Communication

Douglas Karr | Feb 28, 2020
pr strategy marketing strategy new year
Marketing

How to Create an Effective PR and Marketing Strategy for the New Year

Emily Sidley | Feb 24, 2020
burning newspaper
PR & Communications

5 Ways to Battle Fake News and Maintain Brand Integrity

Meltwater | Feb 18, 2020
B2B content marketing strategy
Marketing

How to Boost the Wow Factor of Your B2B Content Marketing with Visuals

Wendy Marx | Feb 18, 2020
b2b social media
PR & Communications

A Beginners Guide to Social Media for B2B Marketing Pros

Meltwater | Feb 18, 2020
Data Science

Competitive Intelligence: How to Perform a Competitive Analysis

Meltwater | Feb 18, 2020
hashtags on social
PR & Communications

#Winning: Using Hashtags to Amplify Your Brand

Steph Parker | Feb 16, 2020
PR job description and PR recruitment
PR & Communications

How to Draft a PR Job Description That Fits Your Brand

Erika Heald | Feb 13, 2020
click through rates likes smartphone
PR & Communications

10 Tips to Increase Link Click-Throughs on Social Media

Perri Robinson | Feb 12, 2020
PR & Communications

PR Campaign Tips: 10 Harmful Myths You Need to Avoid

Wendy Marx | Feb 10, 2020
Nurturing media relations
PR & Communications

How to Nurture Media Relationships for Better Outreach

Mandy Schluensen | Feb 10, 2020
Fake followers robot

What You Need to Know About Fake Followers

Natascha Thomson | Feb 10, 2020
Twitter customer service
PR & Communications

Using Twitter Lists for Better PR

Ambera Cruz | Feb 10, 2020
building trust pr executives man head in hands
PR & Communications

Rogue CEOs: Tips on Building Trust Between PR and Top Executives

Marla Cimini | Feb 9, 2020
PR & Communications

5 Ideas to Create Holiday PR Buzz

Michelle Garrett | Feb 7, 2020
Getting PR Traction with Facebook Distribution of Press Releases
PR & Communications

5 Tips To Getting PR Traction with Facebook Distribution of Press Releases

Christine Oneto | Feb 5, 2020
Data Science

Brand Reinvention: How You Know It’s Time to Rebrand

John Boitnott | Feb 3, 2020
Brand awareness
Marketing

5 Ways To Accurately Measure Your Brand Awareness

Philippa Dods | Feb 3, 2020
Brand love - brand sentiment

Why we should all be analysing brand sentiment around our campaigns

Perri Robinson | Jan 30, 2020
KPI goal setting
PR & Communications

How-To: Setting KPIs for Your Team and Your Company

Jenny Stilwell | Jan 29, 2020
Marketing

Build an Employee Brand Ambassador Program

Erika Heald | Jan 24, 2020
5 Quick Tips for Social Video
Marketing

50 Delightfully Simple Video Content Ideas For Your Online Business

Juste Semetaite | Jan 24, 2020
PR & Communications

How to Hire a PR Firm | 10 Tips to Finding the Right Match

Meltwater | Jan 23, 2020
PR & Communications

Leading a Growing Brand: 3 Strategies for Integrating Regional Communications Teams

John Boitnott | Jan 21, 2020
How to Use Visuals To Get More Social Media Engagement, Shares and PR
Marketing

How to Use Visuals To Get More Social Media Engagement, Shares and PR

Elena Verlee | Jan 17, 2020
Emotionally Connect with Your Audience on Social Media
Marketing

Emotionally Connect with Your Audience on Social Media

John Dosic | Jan 16, 2020
brand advocacy illustration megaphone
PR & Communications

10 ways to increase brand advocacy via social media

Parneet Kaur | Jan 15, 2020
Marketing

Get the Most Out of Guest Blog Posts for Your Brand

Personal Branding Post | Jan 13, 2020
localize social media campaigns
Marketing

How To Localize Social Media Campaigns

Joao Romao | Jan 7, 2020
Data Science

Leveraging Alternative Data & External Signals for Critical Business Decision Making

Perri Robinson | Jan 6, 2020
Data Science

How To Understand Your Consumers’ Voice With Review Tracking

Mimrah Mahmood | Jan 3, 2020
PR & Communications

How Far We Have Come in Teaching Communications

Karen Freberg | Jan 1, 2020
PR & Communications

How the Enterprise Is Shifting Toward Corporate Social Responsibility and What It Means for Comms

John Boitnott | Dec 26, 2019
PR & Communications

Know Your Options as a PR Consultant

Michelle Garrett | Nov 13, 2019
Marketing

A Marketer’s Guide to Using Social Media for Lead Generation

Brian Peters | Oct 27, 2019
PR & Communications

How to Help Sales and PR Speak the Same Language

Christopher Penn | Oct 15, 2019
PR & Communications

How to Get Executive Bylines in Publications

John Boitnott | Oct 13, 2019
tips for working with a ghostwritier
PR & Communications

Executive Bylines: 5 Tips for Working with a Ghostwriter

John Boitnott | Sep 29, 2019
Marketing

The Ultimate B2B Social Media Marketing Guide: How to Best Spend Your Advertising Budget

Brian Peters | Sep 1, 2019
PR & Communications

37 Best Blog Post Topics to Cure Your Writers Block

Mari Kane | Jul 21, 2019
Marketing

How to Measure the Impact of a Crisis on Your Brand Image

Philippa Dods | Jul 1, 2019
people attending a conference
PR & Communications

How to Take your Industry Conference Attendance to the Next Level

Perri Robinson | May 30, 2019
Marketing

How to Create a Successful Meme Strategy to Grow your Business

Wesley Mathew | May 12, 2019
how to level up your content game
Marketing

How to Level Up Your Contributed Content Game

Michelle Garrett | Apr 11, 2019