The Meltwater Blog

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Marketing

How To Measure & Analyse Media Coverage

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Marketing

How to Create an Effective Market Positioning Strategy

How to create and manage a YouTube channel. Image with YouTube video on blue background showing video red play bar quarter way through

Marketing

How to Create & Manage a YouTube Channel

There is a goal to every customer journey and this image of a giant map pin symbolizes that goal point.

Marketing

Customer Journey Guide: Why and How to Create a Customer Journey Map

Illustration of a press release with a magnifying glass over a profile picture. Blog post on top 14 PR KPIs.

PR & Communications

14 Proven PR KPIs That Matter and How to Track Them

Illustration showing a large yellow lightbulb on a blue background. Header image for blog post on sales intelligence tips to grow your business.

Data Science

How Sales Intelligence Can Help You Grow Your Business

Illustration of a podium showing a red target with an arrow in the bullseye in the center, yellow light bulb and trophy cup on either side. Blog post on creating a successful marketing strategy.

Marketing

How to Create a Successful Marketing Strategy for 2023

Illustration of two megaphones amplifying a press release on a podium. 10 examples of great press releases.

PR & Communications

10 Examples of Effective Press Releases [+ Free Template]

Illustration showing large TikTok logo next to a large blue checkmark. Tips for getting verified on TikTok blog post

Marketing

How To Get Verified on TikTok — Get the Blue Tick

Illustration of a social media profile picture and bio with a big red x next to it. Spotting fake influencers on social media, blog post.

Marketing

How to Quickly Spot Fake Influencers

Illustration showing a live button, broadcasting play button, and video camera symbol surrounded by happy face emojis and hearts. Blog post header image about Livestreams for brands.

PR & Communications

Ultimate Guide to Livestreams for Brands

Illustration of a phone on a light green background with like, comment, and email symbols. Finding the best influencers blog post

Marketing

How to Find the Right Influencers to Partner with Your Brand

Illustration of a business Facebook page under the hood with tools. Facebook monitoring blog post.

Marketing

Facebook Monitoring: How to Get The Best Facebook Page Analytics

Illustration of people building reports

Marketing

A Marketer’s Guide to Using Social Media for Lead Generation

Large Facebook logo on blue background. Facebook management tips blog post

Marketing

Facebook Management Guide: How to Create Organic Posts & Ads on Facebook

Image of a content calendar with a clock and post copy symbol. Building an effective content strategy blog post

Marketing

How To Build an Effective Content Marketing Strategy [Content Calendar Template]

Large balloon hovering over a pushpin. Blog post image for how to manage a PR and social media crisis

PR & Communications

Crisis Management Guide: How to Manage a PR Crisis in 5 Steps

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PR & Communications

How to Pitch Your Press Release to Journalists

A device screen floats against a blue background surrounded by speech bubbles and notification icons

PR & Communications

How to Conduct a Media Impact Analysis

An illustrated image of the IGTV logo against a gradient background.

Marketing

Instagram Video: How to Use IGTV for Your Social Media Strategy

A layout of different design creation tools that a marketer may toggle between when creating a marketing infographic.

Marketing

How to Create an Infographic [for Non-Designers]

This image depicts a keyboard with pink keys and a pink search bar hovering above. The image is being used to describe the process a customer begins with when researching products, and this blog on How to Write SEO Optimized Content can help get your content seen by your customers during this research.

Marketing

How to Write SEO Optimized Content

A graph of stars set against a purple background. Giving something a 5-star review is an indication of quality and can boost a businesses reputation, which is why this image is being used for a blog on How a Business Can Create and Maintain a Good Reputation

PR & Communications

Business Reputation Management: How to Create and Maintain a Good Reputation

Slightly open pink envelope on light pink background. Header image for blog post: why you need an internal newsletter

PR & Communications

Why Your Organization Needs an Internal Company Newsletter

Image of various charts showing media monitoring reporting analytics

Marketing

How To Create Media Monitoring Analysis Reports

photo of a glasses held in front of an open book

Marketing

How To Use Meltwater As A Research Tool: Agency Edition

A blue boxing glove against a solid pink background. This guide will help you understand the concept of Competitive intelligence and how CI can benefit your business so you can fight off the competition.

Data Science

Competitive Intelligence: Always Know What Your Competitors Are Up To

A phone on a pink stripped background with speech bubbles popping out.

Marketing

6 Tactics For Optimizing Customer Experience

Customer loyalty is hard to achieve, and this image of a maze from above with a heart in the center perfectly represents the tireless journey marketers must embark on to achieve customer loyalty.

Marketing

How To Build & Maintain Customer Loyalty

A large telescope set against a light teal backdrop. The telescope is a visual metaphor for the process of monitoring brand mentions on the internet, which is known as brand monitoring.

PR & Communications

Brand Monitoring: How to Keep Track of Your Brand Mentions

A group of six small pink pencils and a large red pencil with a lightbulb on top of it. This image describes the process a writer or marketer may go through when developing content marketing ideas.

Marketing

How to Come Up with Ideas for Content Creation

A bullseye dartboard with two pink darts next to it.

Marketing

How To Identify & Satisfy The 10 Most Common Customer Needs

5 stars on a blue background for facebook recommendations and reviews

Marketing

How to Leverage Facebook Recommendations for Your Business

The universal icon for connection, which is represented by three dots connected by lines in the shape of an arrow. If you wanted to cross-post content across social media platforms, then you would likely click on this icon.

Marketing

The Ultimate Guide To Crossposting on Social Media

An illustrated image of a video play icon that appears as a red cube with a white triangle in the center. If you are marketing on YouTube, you want your subscribers to be clicking on this video icon player on the platform.

Marketing

10 Tips to Grow Subscribers on YouTube (The Organic Way)

Three blue American dollar signs against a blue background. The dollar signs represent the revenue your marketing team could generate through Facebook lead ads.

Marketing

How to Use Facebook Lead Generation Ads

A blue trophy, like the one you might win if Facebook or Twitter gave out an award for the best social media marketing campaign, is set against a blue background.

Marketing

How to Create a Successful Marketing Campaign

Pink 3D Instagram logo camera with like icons. Hero image for How to do Instagram Marketing blog.

Marketing

How To Be Successful With Instagram Marketing

Megaphone sending a WhatsApp Broadcast

Marketing

All You Need To Know About WhatsApp Broadcast

A solid yellow background with a tablet in the center. The tablet had various objects on top of it, such as a megaphone, magnifying glass, clipboard, and large bar chart. The objects could all be used by marketers analyzing big data to put together a data-driven marketing campaign.

Marketing

How Data-Driven Marketing Campaigns Work

A smartphone that has various objects like a pair of shoes, a suitcase, a credit card, and lipstick all flying out of the screen and into the real world. This image illustrates the growing shift toward online shopping, and in particular social commerce through platforms like Facebook Marketplace.

Marketing

How To Sell on Facebook Marketplace

Picture of WhatsApp logos linked together

Marketing

How To Create And Use Whatsapp Ads

black typewriter with the text of news on paper

PR & Communications

How To Create and Leverage Your Media Database in the Middle East

WhatsApp logo used for marketing

Marketing

WhatsApp and Messenger Apps as a Marketing Tool

An image of a hand holding a seed that has sprouted. This image is the header for our blog about growth hacking for marketers.

Marketing

Growth Hacking for Marketers

person wearing apple watch typing on a keyboard on their desk

Marketing

How to Master Content Marketing in the Middle East

green and orange background with a calendar in the foreground

Marketing

How to Create a Social Media Content Calendar

arab woman wearing sunglasses standing against wooden wall

Marketing

The Rise of Influencer Marketing in the UAE and Saudi Arabia

Marketing

Event Marketing Strategies and Best Practices

A young man sitting on his laptop looking at a report on a paper on his table

Marketing

3 Social Listening Use Cases for Pandemic Marketing

stacks of coins

PR & Communications

How Social Listening Can Help the Finance Industry

people laughing and talking outside during daytime

Marketing

Lifestyle Marketing: How To Leverage Your Consumers' Lifestyle

Man in a cityscape with a satchel and suit.

PR & Communications

PR Career Paths: 12 Skills You Need

Hand holding phone featuring LinkedIn login page

Marketing

How to Build A Successful LinkedIn Marketing Strategy

small health drinks with leaves for product marketing

Marketing

Product Marketing: How To Sell a Product

Facebook Messenger app icon on a phone

Marketing

10 Facebook Messenger Marketing Ideas

photo of a colorful makeup palette with a black background

Marketing

What Is Omnichannel Marketing?

photo of a glasses held in front of an open book

Marketing

An A-Z Dictionary of Marketing Terms and Definitions

Woman's hand holding a camera like a gun over a blue background.

PR & Communications

How to Use Video Storytelling Effectively in Times of Crisis

A close up of hands working on an email marketing campaign.

Marketing

How to run a successful email marketing campaign

Woman logging into Instagram on her phone. Computer screen in the background.

Marketing

How to Write the Perfect Professional Instagram Bio

Two young girls, taking a selfie in front of a purple wall.

Marketing

Leveraging UGC In a Post-COVID World

research tool

Marketing

How to Use Meltwater As a Research Tool

Illustration eines Fragezeichens

PR & Communications

5 Questions to Ask Before Your Brand Joins a Conversation

media mention

PR & Communications

How to Ensure You Never Miss a Media Mention

How to Optimise PR Measurement with PR Custom Scoring

How to Optimise PR Measurement with PR Custom Scoring

eng-0303-digital transformation strategy

Data Science

How to Kick Start a Digital Transformation Strategy

Millennials and Gen-Z on smart phone

Marketing

Marketing to Millennials & Gen-Z

horsehoe

Marketing

Calls to Action: 50 That Sell and 10 That Repel

hands typing into laptop

Marketing

4 Brands Getting Content Marketing Right

Two bandaids forming a cross shape. Tips for writing a crisis statement blog post

PR & Communications

6 Top Tips for Writing a Crisis Statement

A pink model of an ATM machine next to a pink model bench

Marketing

How to Win Back Your Customers After a Bad Experience

people pointing their thumbs down with unhappy faces

PR & Communications

How Brands Should Apologize

man reading the newspaper

PR & Communications

Toolbox Tips: Everything You Need to Avoid & Plan for a PR Crisis

Marketing

Kim Kardashian Has 3 Things to Teach Us about Brand Strategy

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PR & Communications

Best Practices for Working with a PR Agency

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PR & Communications

The Best Days and Times for PR Content

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PR & Communications

How to Boost Your Next PR Campaign with Semantic SEO

trend forecasting arrows

PR & Communications

How PR Pros Can Become Master Trend Forecasters

A heart on a chain

PR & Communications

Online Reputation Management: The Basics

event networking

PR & Communications

Make Your Presence Felt: The PR and Content Marketing Guide to Productive Events

PR & Communications

How brands have responded to COVID-19

How to Appropriately Respond to Negative Reviews Online

Marketing

How to Appropriately Respond to Negative Reviews Online

Team discussing items on a whiteboard

PR & Communications

5 Ways to Turbocharge Your PR With Media Monitoring

Data-Driven PR Metrics in 4 Easy Steps

PR & Communications

Data-Driven PR Metrics in 4 Easy Steps

Facebook Likes

PR & Communications

How to Improve Engagement on Facebook

eng-032020-timely marketing message

Marketing

4 Ways to Ensure Your Marketing Message Is Timely

Smartphone Instagram feed

Marketing

Boost Your Influencer Marketing with Our Top 5 NGO Influencers

Sponsored post

Marketing

When to Use Sponsored Content

Marketing

How to Leverage Facebook in Your B2B Public Relations

person on a laptop typing

PR & Communications

How to Use Black Friday to Your Business’ Advantage

how to Measure PR ROI- Align KPIs to Business Goals

PR & Communications

How to Measure PR ROI: Align KPIs to Business Goals

Man writing on a notepad while using the Meltwater platform on his laptop

Marketing

Infographic: Supercharge Your Marketing with Statistics

Creating a Flexible Brand Voice That Still Maintains Global Consistency

Marketing

How to Ensure your Flexible Brand Voice Keeps Global Consistency

brand credibility

Marketing

4 Steps Towards Building Brand Credibility

PR budget

PR & Communications

Making a Case for More PR Budget

screenshot of the Instagram IGTV app icon

PR & Communications

How Brands are Using IGTV

Illustration of three men running on an inclined teal running track

PR & Communications

Why Every Business Needs PR While They Grow

PR recruitment

PR & Communications

The 5-Step Process That Will Transform Your PR Recruiting Efforts

Mobile first

Marketing

What Do We Actually Mean by ‘Mobile First’?