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The Meltwater Blog

Our latest company announcements, product updates, insightful articles, and much more.

Generative Engine Optimization (GEO)

Introducing Verified YouTube Data in Meltwater Influencer Marketing

Influencer marketing is evolving, and so is the way brands measure success. That’s why Meltwater is proud to announce a new partnership with YouTube, integrating YouTube’s Creator Partnerships API directly into our Influencer Marketing platform.

Neil Brennan

2026-03-103 min read

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PR and Communications

15 Must-Have PR KPIs and How to Track Them

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

Chris Hanson

2026-04-103 min read

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Latest posts

Pink lipstick on a soft pink gradient background with large text reading ‘Lipstick 4.8% of Reddit beauty mentions.’

Marketing

Platform Deep Dive: 7 Trends Defining Beauty Reddit Right Now

Ann-Derrick Gaillot and Anna Amarotti

Apr 14, 2026 • 13 min read

AI & Data Analytics

How to Gather Market Intelligence: 5 Steps To Prove ROI

Mike Simpson

Apr 10, 2026 • 10 min read

PR & Communications

PR Measurement Guide: 15 Must-Have PR KPIs and How to Track Them

Chris Hanson

Apr 10, 2026 • 14 min read

Social Listening

How to Measure Share of Voice to Improve Brand Visibility

Get the ebook: Social Listening Guide

Chris Hanson

Apr 10, 2026 • 13 min read

Five illustrated people stand in a group connected by dotted lines and icons, for a blog about Meltwater and Twitter's new fashion report.

Social Listening

Using Social Listening for Market Research: How We Made 'The Fashion Industry's New Era'

Meltwater

Apr 9, 2026 • 11 min read

illustration of a megaphone and an AI bot icon representing AI in public relations

AI & Data Analytics

AI in Public Relations: 4 Ways PR Teams Gain Strategic Insight

Get the AI for PR & Comms Ebook

Chris Hanson

Apr 9, 2026 • 10 min read

3D Illustration of icons on how to track Instagram Stories

Social Listening

How to Track Influencers Instagram Stories

Learn more in our ebook: Influencer Marketing Guide

Mark Jackson

Apr 7, 2026 • 3 min read

Minimalist graphic featuring a luxury handbag with an AI-inspired clasp and text stating ‘Mentions of Luxury and AI +26% QoQ’.

Marketing

The Dos and Don’ts of AI and Luxury Marketing

Anna Amarotti and Ann-Derrick Gaillot

Apr 3, 2026 • 8 min read

Image showing a smartphone screen with a message and red notification badge next to a green badge with a white checkmark. There is also a piechart next to the badge with a red alert signal and a hashtag. Blog post image for social media reputation management

Reputation Management

Social Media Reputation Management Guide

Protect your reputation with AI-powered Social Listening

Chris Hanson

Apr 3, 2026 • 11 min read

illustration of a seesaw to demonstrate how to measure brand awareness

Brand Management

The Complete Guide to Measuring Brand Awareness (2026)

By measuring brand awareness, companies can better understand how customers perceive them, where they are succeeding, and where they need to improve. It is also essential for reputation management.

Philippa Dods & Lance Concannon

Apr 2, 2026 • 17 min read

An image showing an AI robot sitting on top of a 3D pie graph, next to a bar chart with a magnifying glass hovering over star ratings. There is also a glowing brain with sparkles next to the chart. Image for competitor benchmarking blog post and guide

Competitive Intelligence

Competitor Benchmarking: What It Is, Why It Is Important, and Tools to Succeed

Stay competitive in LLM results with GenAI Lens

Jess Smith

Apr 2, 2026 • 15 min read

A small red heart in the center of the image with several larger hearts behind it, like ripples in the water. This image is being used for a blog on The 8 Best Online Reputation Management Companies 2024

Digital Marketing & PR Tools

Top 9 Online Reputation Management Companies in 2026

Stay in-the-know at all times with our free eBook! Social Listening Guide

Chris Hanson

Mar 30, 2026 • 15 min read

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