The Meltwater Blog

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Marketing

The What, Why And How of Sentiment Analysis

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Marketing

Building An Integrated Social Media Management Plan

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Marketing

The State Of Print Monitoring With Meltwater

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Marketing

Understanding the Chinese Social Media Landscape

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Marketing

How To Create Media Monitoring Analysis Reports

A small red heart in the center of the image with several larger hearts behind it, like ripples in the water. This image is being used for a blog on The 8 Best Reputation Management Companies 2022

PR & Communications

The 8 Best (Online) Reputation Management Companies 2022

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Marketing

How To Measure & Analyse Media Coverage

Phone with heart symbols pouring out. Top social campaigns for inspiration

Marketing

10 of the Top Social Media Campaigns of 2021

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Marketing

TV & Radio Broadcast Monitoring with Meltwater: Everything you need to know

A 3D rendering of a megaphone laying on its side. A megaphone is used to disseminate a message to a large number of people and is often associated with public relations professionals, as they are trying to spread a message about their client's products or news to media outlets. That's why this image is being used as the header image for a blog on the 10 of the Best PR Campaigns of 2021

PR & Communications

10 of the Best PR Campaigns of 2021

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PR & Communications

The CEO Echo | November 2021 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

TJ to Update - Best interactive social posts.

Marketing

The Best Interactive Posts For Social Media 2021

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Marketing

Creating a Twitter Marketing Strategy in 2022

Four puzzle pieces that are all connected, like the perfect team. This image is being used as the header image for a blog that describes How To Build An Effective Team.

Marketing

Teamwork Guide - How To Build An Effective Team

An illustration of a red traffic cone that has two white stripes on it. A traffic cone, like this, often acts as a warning signal, which it is being used as the header image for a blog on Barriers to Effective Communication & How to Overcome Them.

PR & Communications

Barriers to Effective Communication & How to Overcome Them

pink binoculars with a blue background for social media trends 2021

Marketing

Social Media Trends 2022: What You Need to Know

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Marketing

How To Use Meltwater As A Research Tool: Agency Edition

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Marketing

Influencer Marketing on Instagram, LinkedIn, Facebook & YouTube

A pink typewriter in the center of the image with a blank white piece of paper sticking out of the top. When writing a story, every storyteller begins with an empty blank piece of paper, and this blog post describes the process of the art of storytelling.

Marketing

Creating A Brand Story With The Art of Storytelling

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PR & Communications

The CEO Echo | October 2021 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

A blue boxing glove against a solid pink background. This guide will help you understand the concept of Competitive intelligence and how CI can benefit your business so you can fight off the competition.

Data Science

Competitive Intelligence: Always Know What Your Competitors Are Up To

A series of shapes moving along the ground in what looks to be a race. Behind each shape is a white trail, giving the appearance of movement. This image is being used as the header image for a blog on How to Build a Successful Influencer Strategy because, like a race, many companies are competing with one another for the most likes, traffic, and engagement on social media.

Marketing

How to Build a Successful Influencer Marketing Strategy

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Marketing

Increase your Social ROI with Consumer Insights

A giant Instagram logo with a pink background. This image is being used in a blog post announcing the release of scheduling and publishing for Instagram Stories and Carousel posts through Meltwater.

Company News

Product Update: Scheduling Instagram Stories and Carousel Posts

Three cartoon renderings of credit cards in pink, orange and yellow on a solid purple background. If your influencer marketing campaign is successful, then your customers are likely to pull out their credit cards for real.

Marketing

The Definitive Guide to Influencer Marketing

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Marketing

6 Tactics For Optimizing Customer Experience

Pink old fashioned movie camera on light pink background. 50 video ideas for brands

Marketing

50 Delightfully Simple Video Content Ideas for Your Online Business

A gold, metal spiral pointing towards the sky set against a light orange backdrop. This image is being used for a blog on content marketing trends for 2022.

Marketing

8 Content Marketing Trends You Need to Know For 2022

Customer loyalty is hard to achieve, and this image of a maze from above with a heart in the center perfectly represents the tireless journey marketers must embark on to achieve customer loyalty.

Marketing

How To Build & Maintain Customer Loyalty

An image of a white chat bubble with five stars in the center. The stars are cut out of the paper chat bubble so that you can see the blue background underneath. The image represents an online review that marketing teams may find or manage using an online reputation management software.

PR & Communications

The Best Online Reputation Management Services & Software 2022

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PR & Communications

6 Metrics Journalists Need To Know For Data Storytelling

A mold of a human head but the face itself is missing. Instead, there is a hole with a lightbulb in the center. The image is like looking inside of a person to see what ideas they are thinking up, which is what this blog about the most innovative social media posts of 2022 is all about.

Marketing

The Most Innovative Social Media Content Ideas 2022

TJ to Update - Communication bubbles.

PR & Communications

The Best Communication Channels for Businesses

The path to social media management success involves several steps. In this blog post, we outline that process. This image depicts a series of steps with a gold trophy at the top.

Marketing

Social Media Management [Tips to Elevate Your Brand]

A 3D rendering of four sets of stairs that all meet to form a platform. This image is being used on a blog that describes the steps involved in building brand equity.

Marketing

Brand Equity: What it is and how to build it

Bright yellow soda can with straw, on pink background. Blog post on definition of brand ambassadors

Marketing

What Are Brand Ambassadors and Why Are They Important?

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Marketing

A Quick Dive into Co-Branding

Two chat bubbles (one orange and one blue) are floating in the center of the image. Maintaining open lines of communication is essential for businesses to operate smoothly. This blog explains the importance of internal communications for businesses and the various tactics companies can use to ensure information is following throughout departments.

PR & Communications

How to Build an Internal Communication Strategy for Your Businesses

A large telescope set against a light teal backdrop. The telescope is a visual metaphor for the process of monitoring brand mentions on the internet, which is known as brand monitoring.

PR & Communications

Brand Monitoring: How to Keep Track of Your Brand Mentions

A group of six small pink pencils and a large red pencil with a lightbulb on top of it. This image describes the process a writer or marketer may go through when developing content marketing ideas.

Marketing

How to Come Up with Ideas for Content Creation

A giant letter "T" with various icons and widgets hovering around it, like a pencil, a pie chart, and a graph. These icons that are involved in the editing of the letter "T" are part of the design process a designer might undergo in a brand management exercise to ensure that the size, color, and style of the letter "T" match the brand's guidelines.

Marketing

What is Brand Asset Management and How to Leverage It?

This blog is a guide on how to come out on top when it comes to product branding, so this image of a pink chess piece sat atop a stack of books with fallen pawn chess pieces around the books demonstrates the winning strategy one can gain from reading this post.

Marketing

Product Branding: Definition, Examples and Strategy

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PR & Communications

How Social Media is Impacting the Philippines Political Landscape

A stylized illustration of a landing page with a magnifying glass hovering over the page's search results looking for qualified marketing leads. Lead generation is a process that requires analyzing who is engaging with you marketing campaigns, emails, and ads in great detail.

Marketing

A Marketer's Guide to Lead Generation (New Tips & Strategies)

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Marketing

How To Perform A Competitor Analysis

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Marketing

2020 Tokyo Olympics: Social Media Briefs of Southeast Asian Athletes

This blog on leveraging the marketing funnel explains how marketing teams can use various marketing tactics to bring people into their funnel and move them through the journey to the point of purchase. This image of a light green funnel with a drop of liquid falling from the end of it visually describes that customer journey.

Marketing

Guide To Leveraging the Marketing Funnel

An illustration of a pie chart broken up into three parts. This is the type of graph that you may see on your social media analytics report evaluating an Instagram marketing campaign's performance.

Marketing

The Complete Guide to Social Media Analytics

An image from a blog on social media reporting of a series of teal cylinders stacked in ascending order to form a graph. There is a pink sphere atop the tallest teal cylinder.

Marketing

The Complete Guide to Social Media Reporting

Light pink notebook on yellow background. 10 steps to writing a communication plan blog post

PR & Communications

How to Write a Communication Plan

A set of blocks: two large yellow cubes and a smaller pink cube. The pink cube clearly stands out from the other yellow cubes, which makes this image the perfect fit for our blog on brand extensions and how to include them in your strategy.

Marketing

What is Brand Extension And How To Include It Into Your Strategy?

A bright pink lightbulb hovering in the air in front of a pale blue background. This image is used to describe a blog post outlining several ideas on how to use social walls in your marketing campaigns.

Marketing

How To Use a Social Wall With Examples

Image of a light blue old-fashioned film reel with film coming out, on a pink background. How to create and use Instagram Reels blog post

Marketing

What is Instagram Reels? The Complete Guide

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PR & Communications

How Brand Reputation Impact COVID Vaccinations in Australia

Building a brand strategy framework takes finesse and balance, which is why this image of an orange sphere balanced atop a teal prism is a fitting metaphor for the skill required in assembling a brand strategy.

Marketing

The Ultimate Brand Strategy Framework

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Marketing

What Is Marketing & Why Your Business Can't Do Without It

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Marketing

Using TikTok for Your Influencer Marketing Strategy

A podium with three different shapes set atop: a sphere, a cone and a square. The different shapes represent the different types of customers explained in this blog.

Marketing

The 6 Most Common Types of Customers & How To Approach Them

A blue phone, which you may use to call a friend to engage in referral marketing by calling a friend to tell them about a product or service, set against a red background.

Marketing

The Ultimate Guide to Referral Marketing

White star on green background. Best social media marketing examples from 2021

Marketing

7 of the Best Social Media Marketing Examples in 2021

A diverse group of people with each wearing a sweater with one of the letters from the acronym LGBTQ+ on the front.

Company News

Celebrating Pride at Meltwater

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Marketing

Facebook Monitoring: How to Get The Best Facebook Page Analytics

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PR & Communications

How Much Does Media Monitoring Cost?

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Marketing

5 Ways to Understand Consumer Behaviour Through Data-Driven Marketing

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Marketing

The Importance of Social Media Metrics - Definitions and Calculations

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Marketing

How To Identify & Satisfy The 10 Most Common Customer Needs

pink and blue door frames for community management

Marketing

The Ultimate Guide to Community Management

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PR & Communications

Misinformation & Disinformation: What is it and how do you protect your brand against it?

A white ladder placed against a light blue wall that is leading up to a window that is a giant orange circle. The abstract image feels aspirational, like the idea of a positive employer brand image that employees and companies strive for

Marketing

Employer Branding vs. Employee Branding: Definition, Differences & Examples

Marketing

8 Social Media Challenges Clients Need Your Help With

The judgement is in on your PR reputation! A green cartoon gavel is pictured being stuck down against a green backdrop

Marketing

Reputation PR: Definition, Strategies & Examples

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PR & Communications

Guide to Instagram Profile Pictures 2022

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PR & Communications

Fighting Fake News on Social Media

Marketing

How to Win More New Business for Your Agency, With Social Listening

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Marketing

Twitter Management for Beginners

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Marketing

Esports Marketing Trends in Southeast Asia

A yellow staircase missing a section in the middle, presenting a challenge to anyone who would dare try to get to the other side. This image is being used as the thumbnail for a blog post explaining the top social media challenges of the past several years.

PR & Communications

How Social Media Challenges Become Wildly Successful

5 stars on a blue background for facebook recommendations and reviews

Marketing

How to Leverage Facebook Recommendations for Your Business

The universal icon for connection, which is represented by three dots connected by lines in the shape of an arrow. If you wanted to cross-post content across social media platforms, then you would likely click on this icon.

Marketing

The Ultimate Guide To Crossposting on Social Media

A white alarm clock is floating in the air because it is ringing so hard. This alarm clock was set to go off to remind us of the importance of real-time marketing in our strategies.

Marketing

Real-Time Marketing: Definition & Examples

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Data Science

Audience Report: Who's Driving the Chatter Online Around NFTs?

Marketing

Guide to Posting Videos on Twitter

Marketing

Profitable Social Media Services for Your Agency

An illustrated image of a video play icon that appears as a red cube with a white triangle in the center. If you are marketing on YouTube, you want your subscribers to be clicking on this video icon player on the platform.

Marketing

10 Tips to Grow Subscribers on YouTube (The Organic Way)

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PR & Communications

Brand Advocacy: What It Is And Why It Is Important For PR

An illustration of a computer with several charts on the screen, which are similar to the dashboards visible in a customer relationship management (CRM) system.

Marketing

How A Customer Relationship Management (CRM) System Can Help Your Business Succeed

How to create and manage a YouTube channel. Image with YouTube video on blue background showing video red play bar quarter way through

Marketing

How to Create & Manage a YouTube Channel

A group of people sitting around a classroom in a circle learning about Meltwater Academy, Meltwater's online training program that offers free courses in PR, social media, and marketing.

Company News

Update Your Skills Through Meltwater Academy

Three blue American dollar signs against a blue background. The dollar signs represent the revenue your marketing team could generate through Facebook lead ads.

Marketing

How to Use Facebook Lead Generation Ads

Mock-ups of several YouTube ads hovering over a smartphone in a carousel format that give you a sense of how video marketing works. The first ad features a pair of headphones, the second ad features a video game controller, and the final ad in the series displays a blue t-shirt.

Marketing

A Starter Guide to Advertising on YouTube

A cartoon model of the Earth that is melting. Below the floating Earth is a puddle. In this blog post, we examine how the topic of climate change is being discussed on social media.

PR & Communications

Using Social Media to Combat Climate Change

A blue trophy, like the one you might win if Facebook or Twitter gave out an award for the best social media marketing campaign, is set against a blue background.

Marketing

How to Create a Successful Marketing Campaign

An illustration of a computer with graphs that are popping out of the computer's screen. The graphs resemble the type of information that a b2b marketer may be analyzing when preparing a marketing strategy.

Marketing

What is B2B Marketing and B2B Sales?

An icon of a YouTube video player with icons of hearts and "Likes" floating around the video in a heart-like shape. This is the type of engagement most marketers dream their YouTube video marketing strategy will generate.

Marketing

Ultimate Guide to YouTube Marketing

Pink 3D Instagram logo camera with like icons. Hero image for How to do Instagram Marketing blog.

Marketing

How To Be Successful With Instagram Marketing

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Marketing

All You Need To Know About WhatsApp Broadcast

A model of the human brain that is blue set against a blue background. We think (get it) was the perfect choice for our blog on market intelligence.

Marketing

Market Intelligence 101: What It Is & How To Use It

A solid yellow background with a tablet in the center. The tablet had various objects on top of it, such as a megaphone, magnifying glass, clipboard, and large bar chart. The objects could all be used by marketers analyzing big data to put together a data-driven marketing campaign.

Marketing

How Data-Driven Marketing Campaigns Work

Three yellow lightbulbs lined up next to one another. The lightbulbs are three different sizes, but all the same shape.

Data Science

Hashtags, Hope and Health: Lockdown Highlights from the Middle East

A smartphone that has various objects like a pair of shoes, a suitcase, a credit card, and lipstick all flying out of the screen and into the real world. This image illustrates the growing shift toward online shopping, and in particular social commerce through platforms like Facebook Marketplace.

Marketing

How To Sell on Facebook Marketplace