The Meltwater Blog
Our latest company announcements, product updates, insightful articles, and much more.
AI & Data Analytics
Your Best Context is Already in the Room
Chris Hackney
2026-07-083 min read
PR and Communications
15 Must-Have PR KPIs and How to Track Them
Chris Hanson
2026-04-103 min read
Latest posts
Media Monitoring
Best AI Search Monitoring Tools for 2026
Compare the best AI search monitoring tools for tracking brand visibility across ChatGPT, Gemini, and other AI platforms
Social Listening
The Data of Influence: Social Listening Analysis of Top CEOs 2026
Discover the top CEOs on social media, and learn how to build influence, drive trust, and shape brand reputation. Explore Meltwater social listening
Media Monitoring
What Is Media Monitoring? A Complete Guide for 2026
Learn what media monitoring is, how it works, and how marketing and insights teams use it to track brand mentions, sentiment, and AI visibility. Demo Meltwater's media monitoring capabilities
Reputation Management
Social Media Crisis Response: A Complete Guide
A social media crisis can spiral fast. Get the response plan, timeline, and playbook comms leaders use to detect and defuse crises before they escalate.
AI & Data Analytics
Media Intelligence: Definition and Use Cases
What is media intelligence, and how does it differ from media monitoring? Get the definition, key use cases, and what to look for in a platform.
PR & Communications
PR Crisis Management: 10 Steps to Protect Your Brand
Download the 2026 State of PR Report
Generative Engine Optimization (GEO)
How Australian Universities Perform in AI Search Across Seven Markets
An analysis of university recommendations, model behaviour and citation sources across nine LLMs and seven markets: Australia, China, India, Indonesia, Malaysia, the United States and Vietnam.
Influencer Marketing
What Is an Influencer? Definition & Guide
Digital Marketing & PR Tools
Top 10 Influencer Marketing Platforms for 2026 (Compared)
Brand Management
What is Brand Management and Why is Good Branding Important?
A recognizable brand doesn't just happen. It's the result of strategic branding and careful brand management strategy. See excellent branding and tips to incorporate intentional brand management into your marketing. Further reading: The Ultimate Brand Strategy Framework
Digital Marketing & PR Tools
8 Best Brand Management Tools & Software in 2026
Compare the best brand management software for 2026, including Meltwater, Brandwatch, Frontify, Bynder, Sprout Social, and more.
Influencer Marketing
11 Examples of the Best Influencer Marketing Campaigns
See how 11 brands are using creator partnerships to build reach, engagement, and action — and what marketers can learn from their tactics.
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